Forge Innovation Handbook - Case Study
Forge Innovation Handbook - Case Study
Forge Innovation Handbook - Case Study
The very crux of the innovation process is the, related to the most
fundamental aspects of the product innovation.
PROBLEM
VALUE / BENEFITS
SOLUTION USABILITY
PRICE
FOREST DEPARTMENT
Sample: LapWing
● Due to the close proximity to forest regions, constant human & elephant conflicts leads to death of both human and elephant life.
● The farming lands in the region are regularly invaded by the elephant subjecting to heavy crop damages
● A real-time monitoring system with geotagging and notification features to provide early warnings by recognising the threat
potential of the animal.
● Geotagging and wireless data transfer to patrols to get real-time alerts on any threats before intrusions occur.
● The product requires a one-time investment of INR 50,000 on a gateway for its working at a radius of ~10 Kms
● Each camera module to be installed in the Forest Fringes costs INR 15,000
#2 Forge Innovation Rubric
18
Iterations # 2
FIR Score : 44
Sample: LapWing
10
14
10
6
44
Iterations # 3
FIR Score : 86
Sample: LapWing
20
14
20
20
12
86
#3 Problem Validation and Customer Discovery
The goal is to identify a problem worth solving - the right problem, the
right customer and to build the right product, which delivers a
compelling value proposition at a price the customer is willing-to-pay;
The innovator goes out into the real world and talks to the actual users
and customers to validate the scope, significance, magnitude and
incidence of the problem using the canvas.
Sample: Predictive Analyzer
Maintenance Engineer
-Frequent unplanned breakdown of
R&D Group
machines makes us unable to reach our
● Manual workload to employers were Manufacturing targets on time ● Need to be integrated with different
greatly reduced kinds of machines
-This affects the Trust of our customers
● In Manufacturing Sector, breakdown of ● Preferably portable and compact.
machines is the major headache to all and results in 30% reduction in
● Very much cost effective solution, to
Industrialists. transactions between us. deploy all over the industry
-We can’t able to adopt the existing
solution to deploy all over the industry.
Maintenance Engineer
Maintenance Engineer
R&D Group
TARGET USER
For this use-case describe the profile of the target user that you expect to
GAP ANALYSIS adopt/test and accept your MUP as a permanent solution.
Alternatives Gaps
How does the target user solve the What are the gaps in the way the
challenge today? UTILITY/ FEATURES
challenge is solved today?
Jobs Outcomes
Describe the specific job the target user What are the expected outcomes?
What are the other alternatives available What are the gaps/shortcoming?
wants to complete (get done)? How do you quantify them?
in the market today?
Pains Gains
CONSTRAINS
What are the pains to be relieved? What are the gains to be created?
What are the usability/ deployment constraints to be considered for the
solution to be easy to use and to adopt?
Usability Deployment
Pains Gains
CONSTRAINS
What are the pains to be relieved? What are the gains to be created?
What are the usability/ deployment constraints to be considered for the ● Transportation/Operation loss ● Real time tracking of parcels
solution to be easy to use and to adopt? ● Reputational loss ● Increased accuracy for delivery
● Workload Of labours and shortage of location
labours.
Usability Deployment
● Operations stagenates due to
Skills/Expertise Total Cost of Ownership weather/inaccessible roads/breakdown
● Skill/expertise ● Total cost of ownership
Maintenance/Service of vehicles/ accident
Time Consumption
● Time consumption ● Maintenance/Service
Installation/Integration
Physical/Personal Risk REFERENCE
● Physical/Personal risk ● Installation/Integration
Product Training Resource/Materials
● Product training ● Time consumption Indicate other details or reference materials to know more about the
Time Consumption ● 1.https://www.logisticsmgmt.com/article/top_8_logistics_challenges_facing_the_industry
Changes to habits/Process ● Licensing user/use-case and the existing solutions/alternatives
OTHERS:
● 2.https://ircgroupglobal.com/todays-challenges-faced-by-transport-companies/
Accessibility ● 3.http://econo-courier.com/courier-problems-delivery-company-donts/
Challenge Brief Sample: GloveIT
Conventional vernier caliper based Subjected to errors and will not be able to
How doestothe
devices target the
measure user solve the
progress and What are
create the gaps infor
an opportunity the way the
customisable
challenge today? UTILITY/ FEATURES
challenge is solved today? 1. Reduced recovery time
manual logging of patient records. treatment for patients. Jobs Outcomes
2. Accurate measurement of parameters
1. Measuring and monitoring the patient’s
3. Providing motivation through interactive
cumulative
Describe theprogress
specificduring the rehab
job the period
target user What are the expected outcomes?
1. AR/VR
What are based solutions
the other alternatives available What are the gaps/shortcoming? game therapy.
1. Highly expensive wants to complete
through (get done)?
a game mediated therapy. How do you quantify them?
2. the
in Complex
marketand mechanically functioning
today? 4. Seamless data sharing enabling Remote
2. Serves as a platform to connect
devices 2. Painful and tiring procedures patient recovery monitoring and progress
doctors,therapists and patients.
tracking
Pains Gains
CONSTRAINS
What are the pains to be relieved? What are the gains to be created?
What are the usability/ deployment constraints to be considered for the 1. Saves money
1. Dependency on others
solution to be easy to use and to adopt? 2. Better quality treatment
2. Expensive and tiring treatment
3. Longer recovery period 3. Providing motivation through
Usability Deployment interactive game therapy.
Skills/Expertise Total Cost of Ownership
Cost: What does your customer find too costly? Functional Job ( Perform, complete a specific task, solve Savings: Which savings would make your customer happy?
(takes a lot of time, costs too much money, requires a specific challenge) (time money and effort)
substantial efforts)
Feeling Bad: What makes your customer feel bad? Outcome Expectations: What outcomes does your customer
(frustrations, annoyances, things that give them a headache) expect and what would go beyond his/her expectations? (quality
level, more of something, less of something)
Performance of Known Competition: How are current Current Solutions — Delight?: How do current solutions
solutions under-performing for your customer? (lack of Social Job ( Gain power, looking good or status) delight your customer? (specific features, performance,
features, performance, malfunctioning) quality)
Main Difficulties & Challenges: What are the main difficulties Life or Job — Easier?: What would make your customer's job
and challenges your customer encounters? ( understanding or life easier? (flatter learning curve, more services, lower cost
how things work, difficulties getting things done, resistance) of ownership)
Negative social consequences: What negative social Positive Social Consequences: What positive social
consequences does your customer encounter or fear? (loss of consequences does your customer desire? (makes them
face, power, trust, or status) Emotional Job (aesthetics, feel good, security) look good, increase in power, status)
Risks: What risks does your customer fear? (financial, social, What are customers looking for? (e.g. good design,
technical risks, or what could go awfully wrong) guarantees, specific or more features)
Keeps Awake at Night: What's keeping your customer awake What do customers dream about? (e.g. big achievements,
at night? (big issues, concerns, worries) big reliefs)
Barriers: What barriers are keeping your customer from What would increase the likelihood of adopting a solution?
adopting solutions? (upfront investment costs, learning (e.g. lower cost, less investments, lower risk, better quality,
curve, resistance to change) performance, design)
Sample: Insulin Pump
Reputational gains
Increase in number of orders(Gain power/economy)
Delivery during rain, more no. of packages during Live and accurate tracking of delivery
peak seasons and no employees to deliver them
Learning curve, operational costs increase on Low cost, less investment,lower risk,performance
employing more delivery guy/increasing their
salaries.
Sample: Insulin Pump
1. A Semi-automated Insulin
Pump that delivers insulin at 1. Patients to take the right
pre-programmed dosages and amount of insulin at the
intervals right time
2. Continuous monitoring of the 2. Doctors to continuously
patient’s health and pump status monitor the patient’s health
1. Less probability of damaging skin 1. Frustrations due to continuous injection of
through a mobile application to
instead of syringe/shot insulin
the doctors
(Injection reduction ratio 12:1) 2. Swelling of hands or any other physical
2. Reduced to 1 injection per 3 Days complications
3. Accurate amount of Insulin being sent 3. Forgetting to take insulin at the right time.
on hourly basis, according to that that 4. Inferiority Complex while using the insulin in
days needs public places
4. Smart device with a touch screen 5. Taking in wrong dosage of insulin
5. Simplified UI for the patient 6. High cost of investment for alternatives
7. Requires Immense product training
Sample: DroGO
A logistics model that can overcome 1. Real-time monitoring of the patient's progress by
late deliveries and increase the assessing the parameters
1. transportation / operational loss
number of packages delivered in the 2. Reduced and effective treatment time for each
2. Reputational loss
last mile, with a safe and fast mode patient to provide services to many more
3. Workload increase for labors
of transport, reducing the need of 3. Improved quality of treatment
4. Shortage of labors
delivery men.
5. Stopping og operations due to
1. Reducing the number of labors and vehicles used bad weather, inaccessible roads,
2. Faster mode of transport which should be less time breakdown of vehicles, accidents
consuming than the current solution 6. Time consumption in delivery
3. Safer mode of transport 7. Package damage during in- road
4. A serving machine that can commute during poor delivery
weather, traffic prone areas, and can avoid
breakdowns and accidents
VPC Activity Guide
Our value proposition is
For (Target user)
the (Solution)
is a (Product category/theme)
Diabetic patients forget to take the right amount of insulin at the right time and hence the doctors are unable to track the progress in their patient’s health
An insulin pump that provides continuous flow of insulin into the patient’s body at regular intervals.
IOT-Intelligent Machines
Insulin Syringes and pens ,Nasal Insulin, Insulin Patches, Insulin pumps, Oral Insulin
Face delay in deliveries due to ground vehicle locomotion complexities, labor unavailability & inefficiency, unsuitable weather conditions, and damaged or traffic prone roads.
A fast and safe delivery system using a logistics model for last mile delivery purpose.
● Performs faster delivery reducing the number of late deliveries or unsuccessful deliveries
● A safe mode of package delivery avoiding package breakage
● Can work in bad weather conditions and traffic prone roads
● Delivery using drones which are faster mode of commute and consume less fuel, also works in auto pilot mode
● Packages can be handled individually and safely
● Real time tracking of the packages for the end customer to view
● Any time for delivery can be chosen by the customer
#6 MUP Concept Generation & Assessment
VALUE PROPOSITION
CONCEPT LEGOS
What are your Product & Services ?
What are your Gain Creators?
What are your Pain Relievers?
TOOLS/TECHNIQUES
ADOPTION BARRIERS
VALUE PROPOSITION
CONCEPT LEGOS
What are your Product & Services ?
What are your Gain Creators?
What are your Pain Relievers? TOOLS/TECHNIQUES
Power Delivery
Ease of driving Circulation Radial Pump Radial Pump Heat exchange
Controller versatility (surface cooling) (Tab cooling) plate
Long run time
Steady operation
Cooler system Controller STM controller myRIO Kelly Driver
Charging time
Speed and power balance
Battery and motor temperature
MUP CONCEPTS GENERATION Sample : Predictive Analyzer
VALUE PROPOSITION
What are your Product & Services ? CONCEPT LEGOS TOOLS/TECHNIQUES
What are your Gain Creators?
What are your Pain Relievers?
Capability
How feasible is the concept to build
Considering your capabilities?
Usability
How usable is the prototype overcoming
adoption barriers to test the value
proposition ?
8
Capability Capability 7 Capability 7
7
Feasibility Usability Usability 7 Usability
How feasible is the solution to build 8
considering the time and cost in 8
building the prototype ? Feasibility Feasibility 8 Feasibility 6
MUP CONCEPTS ASSESSMENT Sample : Predictive Analyzer
Usability
How usable is the prototype overcoming
adoption barriers to test the value
proposition ?
7
Capability Capability 7 Capability
8
Feasibility Usability Usability 7 Usability
How feasible is the solution to build
considering the time and cost in 6
building the prototype ? Feasibility Feasibility 5 Feasibility
MUP (Tech Canvas) Sample: E-Tractor
USER / USE CASE: PIR: 38 VALUE PROPOSITION: FEATURES AND ACTORS AND ROLES:
● Farmers FUNCTIONALITIES:
● Aggregators The solution provides a compact Driver: and Operators and drives
IQ: Semi-autonomous electric ● Ploughing, tilling vehicles and its functions
Small Scale farmers who requires a machine / vehicle to perform ● HMI Steering system
economic machine to perform various various agricultural operations ● Semi autonomous
operations UI/UX:
eg; Ploughing
Dashboard display/ Touch screen
system (speedometer, SOC etc)
SYSTEM CONTEXT: SYSTEM DESIGN:
SYSTEM CONSTRAINTS:
● System adoption
USER / USE CASE: PIR: 54 . VALUE PROPOSITION: FEATURES AND ACTORS AND ROLES:
1. Manufacturing Industrial Owners ● 40% of Overall ons wil be reduced FUNCTIONALITIES: Monitors, the health of the
2. Maintenance Engineer ● It can be deployed all over the ● Modularity Machine used in Manufacturing
IQ: industry. Since it is compatible ● Continuous Monitoring Process
It is used to integrate different kind of with almost every machines ● Edge Computing
equipments or machineries to perform ● Upcoming breakdowns can be ● Portable
predictive Analytics predicted and avoided by taking ● Data Visualization on Web and LCD UI/UX:
necessary measures Display
● Raspberry Pi 4
● LEDs
● Push Buttons Custom PCB
(Rpi Shield)
● Connection Ports
SYSTEM CONSTRAINTS:
Usability
1. Product Training
2. User based customization)
Deployment
1. Total Cost of Ownership
2. Deployment throughout the
Industry
INPUT: OUTPUT HMI:
INTERFACE : COMPUTE: INTERFACE :
Different types of HARD DISK MEMORY:
PHYSICAL QUANTITY: SENSOR/TRANSDUCER:
Edge Devices for
● Live Data Visualization on
1. Temperature DHT22 4 GB . Wireless Data ACTUATOR : PHYSICAL QUANTITY:
data Transmission form LCD touch screen
2. Vibration SW420
transmission POWER: Edge Device to ● Visualization of Dataset over
3. Current ACS712 between various Constant power supply which Firebase
4. Voltage 0-25V Sensors and can be taken through
a Period in Web based
edge devices Standard 5V Power Adapter interface