MUNTINLUPA NATIONAL HIGH SCHOOL

NBP RESERVATION POBLACION MUTINLUPA CITY

GENERAL ACADEMIC STRAND

Business Plan

CookieCo INC.

Submitted by:

Acedo, Liza Mhey

Baylon, Princess Nicole

Gapas, Ella Marie

Aguilar, Marc Francis

GAS 1204

Submitted to:

Stephen S. Gamuzaran

2023

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Executive Summary

CookieCo will serve delicious snack. Cookie Co has a variety of flavor to choose; from
chocolate,caramel,strawberry,ube and tripple choco. By the third week of May 2023 our business
is expecting to operate. The students of Muntinlupa National High School would be the target of
this business. Cookie Co owned by partnership of the following individuals, started of Liza Mhey
Acedo, and Ella Marie Gapas.

Many people wants light snack especially during midnights so we made develop concept
of snack, by using cocoa and other low calories ingredients, five varieties were develops as we
planned our product. As part of our promotion we will distribute flyers among the students of
Muntilupa National High Schooland also promote the product in different social media platforms.

Our business “ CookieCo” offered product is easy to eat and very affordable. For small
price you can have seven pieces of cookies. Cookie is the product we chose because you can have
have it as a snack or dessert especially now that there are face to face classes, it can be easily sold
especially if it is sol inside of the school.

1. Company Summary

1.1 Industry Overview

Muntinlupa is an urbanized city with a thriving food industry. Nearly every street in
Muntinlupa is lined with popular cafes and snacks; the residents really enjoy these establishment.
Muntinlupa’s food industry business has grown significantly during the last few years. Despite the
availability of many expensive foods, many customers want for more affordable snacks that offer
outstanding taste and will fill their stomachs and plates. CookieCo will surely satisfy at a very
affordable price; our business plan is to offer a tasty, tummy-pleasing snack to Muntinlupa
National High School while also cultivating enduring relationships with our customer.

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1.2 Company Description

Business Name: CookieCo INC

Business Address: Muntinlupa National High School

EMAIL: [email protected]

Contact Number: 0992-398-2770 ( Liza Mhey Acedo )

0977-100-8144 ( Ella Marie Gapas )

The cookies from CookieCo business have different variety flavors that will be produced
in May 2023. CookieCo business is a sweet food product that has five variety flavor; chocolate,
strawberry, ube, caramel, and tripple choco. The product is available and affordable for all people
of all ages, mostly by the teenagers ages 18 years old and above. The packaging is a small eco-
friendly brown square box that it can fit seven pieces of cookies.

1.3 Goals and Objectives

Objectives:

·Our goal at CookieCo Inc. is to offer freshly made cookies at a low cost. Every cookie is
prepared to perfection to ensure that the ‘s money valued at CookieCo Inc.

·To achieve our cookieco’s goal of improving our services, We reassure every consumer
that the cookies we bought from the baker were created with the best and most recent
ingredientsand employee’s ability in order to provide the satisfaction that client need.

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1.4 Mission|Vision|Value Statement

• Mission

CookieCo serves the best cookies that the customers ever had while supporting and
providing a good snack outside the home for consumers who saves up money and able to choose
the proper combination of foods that needs a unique and satisfied product for our customers at
Muntinlupa National High School.

• Vision

Our company’s vision is to have a better transaction and wide marketing promotoins that
will allow us to distribute our products to all the men and women in the city.

• Value Statement

CookieCo Inc. ensure that the product that we sell in public places was clean and was
made with high quality of raw materials. We maintain and sterilize the used utensils before and
after the process in making our product in order to ensure the safety of the customers and buyers.

Company Ownership

• CookieCo will be established as a limited liability company with Liza Mhey Acedo with the
share of 10% and Ella Marie Gapas has 9%, and the rest of the group.

NAME NUMBERS OF SHARES PERCENTAGE OF

SHARE

ACEDO, Liza Mhey 450 10%

GAPAS, Ella Marie 405 9%

BAYLON, Nicole 405 9%

AGUILAR, Marc 405 9%

LAGERA, Lyra 405 9%

BANAL, Harold 405 9%

HUTAMAREZ, Butch 405 9%

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 TAGLE, Charles 405 9%

PATULAY, Carlo 405 9%

MODAY, Edrian 405 9%

TAPOLAO, Anna Marie 405 9%

TOTAL P 4,500 100%

2. Product and Service Analysis.

2.1 Product/Service Description

Cookies from CookieCo are baked cookies with a chocolate chips on top of
and filled with chocolate sauce or whatever flavor. Our cookies has different varieties
of flavor we have Chocolate, Tripple Choco, Strawberry, Caramel and our special
flavor Ube. The filling of our cookie will surely dominate the customer’s taste buds
which cost Php 100.00 and the filling of our cookie will bring joy and smile bi its
sweetness.

Purple yams are a good source of antioxidants and vitamins A and C, helping
you reach your daily intake levels for these vitamins. Summary Antioxidants like
vitamins A and C in purple yams may help reduce the risk and symptoms of asthma.
Also Strawberries are rich in vitamin C and other antioxidants, which help reduce the
risk of serious health conditions like cancer, diabetes, stroke, and heart disease.
Cookies It offers a lot of protein and nutrients. Because whole grain flour, a
nutritional source of protein, vitamins, fiber, and minerals that support a healthy
metabolism, is an ingredient in cookies, eating cookies can help you feel energized.

2.2 Unique Feature of Product/Service

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 The cookies that we sell are made by ourselves and can be a snack for those
students who love dessert or cookies. What we sell is not that expensive; it can be
bought at a cheap price, and you will definitely be satisfied. What makes our product
unque is the Ube Flavor. Our business that serve cookies have a “ cutesy “ and sweet
theme, becoming really common in enterprises.

The price of our product is reasonable for its quantity, it is worthwhile to

purchase. CookieCo cookies have the sweetest packages that would make you smile
when receiving an order, we carefully choose a packaging that the customer would be
happy to see and get a hand on with their sweets. our business will attract those
people who have a sweet tooth and love cookies from their budget’s standpoint

2.3 Product/Service Packaging

In our product packaging, we use an eco-friendly small box to fit the size of
our product cookies and to reduce the mess, and it can still be used or recycled. It has
an eye-catching design that will attract customers, and beside our packaging is
harmless. The material we used to make the box that will serve as packaging for our
product does not interfere with our nature. We make sure that our packaging is
attractive and will be enjoyed by the buyers.

The packaging for purchasing bundles is this brown color that is shaped like a
box with ribbon and handles for easier carrying of purchased foods. The packaging is
made out pf kraft paper and plastic for its window type body. The packaging helps the
owner see the products he/she bought to determine if his/her products are correct or
not. The design of the packaging include the Logo or our business, thank you sticker.

lll. Market Analysis

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 3.1 Research Method

Here are the findngs of our survey, which CookieCo business did with 50
respondents. The first inquiry is How frequently the respondents consume cookies each week.
40% respondents said once a week, twenty-eight percent (28%) said twice a week, eighteen
percent (18%) said everyday and fourteen percent (14%) said every other day. The second
research is the number of respondents who were able to eat varieties of flavor of cookies,
Seventy four percent (74%) said Yes and twenty-six percent (26%) said No. The third
research question answers the most preferred flavor of cookies from the respondents, fourty
percents (40%) said chocolate, tweny-two percents (22%) said ube, fourteen percent (14%)
for strawberry and fourteen percent (14%) for tripple choco and lastly ten percent (10%) for
caramel. The fourth and last question answers The kind of cookies they prefer, ninety-three
percent (93%) of the respondents said classic flavor and 7% said that they prefer other flavor.

Question 1: How frequently do you

consume cookies each week?
Once a week Twice a week Everyday Every other day

14%

40%
18%

28%

The next portion of the market researc discusses about the psychographic
segmentation. The question tackles about the number of times the respondents
consume cookies a week. Fourty percent (40%) of the respondent who mostly
consume cookies once a week. While Twenty-Eight percent (28 %) consume mostly
twice a week & Eighteen (18%) percent of the respondents consume cookies
everyday. Thus leaving the lowest percentage of 14% consumes every other day.

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 Question 2: Have you tried cookies with dif -
ferent varieties of flavor?
Yes No

26%

74%

In this question "have you tried cookies with different varieties of flavor?",
there are 74%respondents who most preferred different flavor of cookies and then
26%of respondent only wants a classic one.

Question 3: What flavor of cookies do

you like?
Ube Chocolate Caramel
Strawberry Tripple Choco

14%
22%

14%

10%

40%

Regarding the question: "What flavor of cookies do you like?" Mostly, 40%
of the respondents recommend "chocolate" in their taste and 22% of the respondents
liked "ube" flavor. While 14% of the respondents liked"Triple choco" & "strawberry"
flavor. Thus leaving the lowest 10% of the respondents likes "caramel" better.

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 Question 4: What kind of cookies do you prefer to
eat?
Classic flavored cookies
if other, could you specify what flavor do you prefer?

7%

93%

Regards to the question: "What kind of cookies do you prefer to eat?" Most of
the 93% respondents preferred to eat classic cookies and 7% of the respondents
preferred other flavoured cookies that satisfy them.

3.2 Market Segmentation

• Geographic

Anywhere they want, they can eat it and you can eat it in any type of weather. It
was eaten mostly on summer times.

•Demographic

Any age, sex, race can eat it our product. CookieCo is affordable that anyone
can buy it

• Psychographic

People who loves sweet snacks would love it. Upper, upper-middle,
middle,working and lower class could buy our product

• Behavioral

CookieCo is made with love and care and it’s good for any kind of event and
pair with some cold drink

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3.3 Industry Analysis Using PESTEL

• Political

CookieCo is a cookie that has a filling glaze that depends on the cookie's
flavor. Additionally, there are vast regulatory frameworks from governments around
the world that apply to every aspect of the food industry. This includes the standards
for the handling and transportation of produce, the cleanliness of commercial
kitchens, and even the requirements for employment in the food business. Price
competition among CookieCo's competitors is something the business must
continually take into account. Since there may be some civil unrest in some areas or a
decline in product sales due to inflation, the political environment is also crucial.
CookieCo must abide by all rules and legislation that are relevant and make the
required changes.

• Economic

Businesses have to drastically rearrange their sales and marketing campaigns

as a result of the recent economic crisis that has ravaged the economy. As a result of
people cooking less and eating out more frequently, the food industry’s overall
revenue is increasing. This benefits everyone in the area, including restaurant owners,
food wholesalers, and the specific employees that work for these establishments. No
matter what industry a business is in, the economy has the biggest impact on it.

• Social

Consumers are aware that our personal health and the food we eat are directly
related. As a result, a lot of people are looking for healthier ways to nourish their
bodies. CookieCo must abide by these rules in order to understand the psychology of
their market and how they may seize the opportunity. The food industry won't
necessarily benefit or suffer as a result, but businesses will need to adapt. In order to
stay competitive, one must adjust.

• Technological

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 Businesses have fully accepted the recent changes brought on by the entry of
the new technological era. One recent development that has gained enormous
popularity and that virtually every business the use of social media. It is now possible
to connect with customers in real time and in a more engaging way thanks to the
explosion of social media. Overall, this is good for the industry because it will help
businesses become more profitable and reduce the likelihood of human error.

• Environmental

These factors can have an impact on CookieCo A growing number of people

are becoming aware of the effects our dietary choices have on both our health and the
environment.

• Legal

Includes instructions on how to clean them, what temperatures certain food

varieties can withstand, etc. Although this is primarily a political issue, if any of these
rules are ever broken, it turns into a legal matter. As a result, in order to avoid
expensive litigation, those in the food industry must exercise considerable caution to
make sure they adhere to these regulations.

3.4 Marketing Analysis Using SWOT

Table 3.1 SWOT Analysis

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 CREAM-O CHIP’S CHIPS COOKIECO
AHOY DELIGHT

STRENGTH - Dominant - cost - customer - High quality

market advantage loyalty product and
position s affordable price
acquired on a - cost
strong brand - brand advantages - Quick respond to
prestige name
market changes
- supply chain
- Strong focus - evokes
- Unique
on R&D childhood - brand name
memories relationship with
- - financial customers and
Enhancement - co- leverage innovative
and branding
development with - high quality
of the brand Hershey's product

- Intensive - -strong
distribution customer management
loyalty
- superior -size
product yet advantage
affordable
-pricing
power

WEAKNESS - maturing - not all high cost - Limited available

product life varieties/f production capital
ES lavors are
cycle
available - Lack of strategic
- weak in certain advisor, skills and
areas
positioning competitive
strengths

- Low scale of
production

OPPORTUNI - favorable diversific - Can be - Increasing demand

growth in the ation of franchised and target market
TIES cookie/biscuit and invested
customer
industry options by local - Source of greater
companies profits
- Filipino
- Tap
households
into - Shifting of market
willing to
college strategy
spend for
'trusted brands students
who
reminisc
e on 12
Chips
Ahoy!

-
introduce
3.5 Competitors Analysis

CREAM - O CHIPS AHOY CHIPS COOKIECO

DELIGHT

Target Market > Children ⟩Youth > Children >Millennials

> Youth ⟩Children > Youth >Students

⟩Millenials >Youths

⟩Upper-middle class sub- >Adults

urban

⟩Adults who purchase

Chips Ahoy! as a favorite
from childhood days.

Product > Different ⟩Different Variety of Chips > Different >CookieCo offers variety
Strategies varieties of Ahoy: varieties of of flavors that satisfy
cookies cookies customers:
(Sour Patch Kids, American
(Choco Summer, Chunky, Made with (Choco chip (Original Chocolate
Reese's mini pieces, Original,
chip cookies, cookies, striped Flavor, Strawberry filled
Brownie filled king size, Ice
sandwich chocolate cookies, Special Ube filled
Cream Creations Mint
cookie, etc. Chocolate Chip, Ice Cream cookie, soft cookies, Vanilla Flavor &
Creations Root Beer Float, brownie cookie, Triple Choco Flavor)
made with Reese's, Oreo chocolate chip
Crème Filled, Chewy Granola brittle brownie
Bars 100 Calorie Packs, Thins cookie crunch,
Double Chocolate, Chewy rainbow candy
Gooey Caramel, Chocolate cookie, striped
Banana, Soft Baked Real cappuccino
Chocolate Chunk Cookies, cookies, coffee
Chips Ahoy! Sticks, Thins
caramel chip
Cinnamon Sugar, Thins
cookies, peanut
Oatmeal, Cinnamon Donut
Chewy Chips Ahoy!, Thins & caramel chip
Original, Go Paks! Mini Chips cookies, triple
Ahoy!, Haunted Chips Ahoy!, chocolate
Hot Cocoa Chips Ahoy!, overload cookie,
Lunchables Fun Snacks Chips etc.)
Ahoy! Soft Cookie 'n Frosting,
Red Velvet Chips Ahoy!,
S'mores Chips Ahoy! & Milka
Chips Ahoy!)

Pricing > Affordable Cheap and Affordable > Affordable >Affordable price
Strategies price price

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 Distribution > Sachet ⟩Encouraging DIY > Sachet >Small eco-friendly brown
Strategies packaging recipe with Chips Ahoy! packaging square box that it can fit
seven pieces of cookies.
⟩Social Media outlets & > Resealable
Website advertisements Stand Up
Pouch /
Resealable zip
lock bags

> Plastic Tub

Promotion > TV ⟩Sachet & Bucket > Social media >Flyers

Strategies Commercials packaging platform
advertisements >Social Media platforms

> Offer
Discounts

Table 3.2 Competitors Analysis

3.6 Market Share Analysis

Number of prospects in the Target Market 300 people

Frequency of Purchase per Year (Average) 50 times

Total number of Purchase per Year 150,000

Average Payment per Purchase 100

Projected Total Industry Sales per Year 1,500,000

Estimated Market Share the Firm can Attain 10%

The Firm’s Market Share 150,000

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 Table 3.3 Market Share Computation

Sales
3%

10%

30%
12%

20%

25%

oreo chips delight cream-o

chpis ahoy! cookieco others

Illustration 3.1 Market Share Pie Graph

The graph shows the market for the existing firms located in southville 3,
poblacion Muntinlupa City, and in online business. As you can see Cookieco only has
10%of the market compared to the other nearby competitors. One factor is that the
business is new and not yet known to the market. Cookieco is expecting that the
percentage the firm can attain increase by 15%by 2024

4. Marketing Plan

4.1 Targeting Strategy

The primary target that CookieCo will target is those who enjoy sweet and healthful
snacks. Students at Muntinlupa National High School and residents of Southville 3 who enjoy
sweets and are searching for a novel product to satisfy their appetites are our secondary
targets. And the grownups, or those who are at least 18 years old, are our main focus.

AGE GROUP: students 18 years old above

•SEX: male/female

•CIVIL STATUS: single

•LOCATION: MNHS-MAIN(NBP RESERVATION POBLACION MUNT. CITY)

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•PSYCHOGRAPHICS: interested in sweet and tummy pleasing snack

•BENEFITS DESIRED: affordability, healthy and keeping hunger away

4.2 Positioning Strategy

The locals and students who enjoy desserts will enjoy CookieCo. This Cookie
is a dessert or snack that is tasty, healthy, and reasonably priced. We will make sure
that buyers will adore our product from the first bite, thus a low price will not reflect
the quality of the product.

4.3 Product/Service Strategy

CookieCo uses only the freshest ingredients to ensure product quality. The
Cookie are freshly made every morning and stay place on a refrigerator to keep the
freshness of the product throughout the day. Our products also comes in different
variety of flavors like ube,chocolate etc. so our customers can satisfy their taste.

We value our customer so much that's why we want to deliver an excellent

service experience. We would like to have a good relationship with our valued
customers and provide a high quality product.

4.4 Pricing Strategy

Cookies from CookieCo utilized the cost-plus or the cost-based pricing for the
price of the baked cookies. Cost-plus pricing involves calculating the cost of the
product and adding a percentage mark-up to determine the price. Our products costs
Php 100 each boxes and has 7 pieces of cookies.

4.5 Distribution Strategy

Stores offer CookieCo for sale. Our product will be distributed by being sold
directly to customers. Orders can be placed online or in person with us. We also
accept supply orders for unique events like birthdays

4.6 Promotion and advertising strategy

We distributed leaflets to the locals and passersby close to the stand to spread
the word about our business. We use a variety of social media sites to advertise our
product. Along with that, we make sure that our product will be popular and easily
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advertised to our target area by compiling information and researching the region
where we will be selling our goods.

4.7 Sales Forecasts

The table below shows CookieCo’s estimated sales for its first year of
operation.

MONTHS Total Sales Per Month

MAY 79,582

JUNE 92,761

JULY 105,556

AUGUST 93,890

SEPTEMBER 110,956

OCTOBER 145,853

NOVEMBER 149,998

DECEMBER 153,399

JANUARY 160,739

FEBRUARY 104,931

MARCH 158,030

APRIL 144,305

TOTAL: 1,500,000

5. Organizational Plan

5.1 Organizational Chart

Liza Mhey Acedo

General Manager

17
 Ella Gapas Lyra Lagera
NIcole Baylon
Finance Manager
Marketing Strategy
Head Cook

Marc Aguilar
Harold Banal
Anna Marie Marketing Staff
Tapolao Assistant Cook

Cashier
Butch Hutamarez

Carlo Patulay
Marketing Staff
Assistant Cook

Charles Tagle

Marketing Staff

5.2 Roles and Responsibilities of Management Team

• General Manager: Liza Mhey Acedo – She is responsible for the overall operations
of the business.

• Finance Manager: Ella Gapas – She is responsible for the financial activities of the
business.

• Marketing Manager: Lyra Lagera – She is responsible for the marketing strategy to
encourage customers to buy our product and she will also lead the selling and
distribution of the product.

• Head Cook: Nicole Baylon – She was responsible for the production of the product.
He is responsible for making it delicious and balance taste of the product.

•Assistant Cook: Harold Banal, and Carlo Patulay– Both of them are responsible for
helping the head cook to prepare and produce the product.

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•Cashier: Anna Marie Tapolao– She is responsible for the exchange of product and
money. She is also responsible for giving the right amount of change and sell the
product at the right given price.

•Marketing Staff: Marc Aguilar, Butch Hutamarez and Charles Tagle – All of them
are responsible for the other activities in business like selling and distribution of the
product.

6. Production Plan
6.1 Description of Company’s Operation

CookieCo is a business that will serve delicious and healthy yet affordable
dessert to the customer.

The day to day operations of our cookieco business include a focus on

providing the best customer service as well as fun when you're satisfy on cookies that
you eat.We are aware that the goal of the cookieco business is to provide freshly
baked cookies at a reasonable price so that the students in our neighborhood can enjoy
tasting our delectable cookies.We have discovered that offering more flavors of
cookies is a major selling point for the cookieco company, therefore we immediately
considered purchasing stock to prevent the flavor from running out.

Making our cookie business' storefront extra appealing to attract passing

customers are another big part of our operation plan and we continue to use these
promotional technique to bring customer through our door. We have already
experienced significant success employing these strategies, and we want to fully
utilize them going forward

Procedure: flour, cream butter and sugar, eggs, vanilla extract. (1) Sift dry
ingredients like flour, leaveners (baking powder or baking soda) and cocoa powder
(but not sugar) to combine and aerate them, making for fluffier cookies. Put them in a

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fine-mesh strainer over a piece of parchment paper, shake the strainer until
everything's on the paper, then when it's time to add, pick up the paper and let the
ingredients slide out into the mixing bowl. (2) Cream the butter and sugar together.
(3) Beat eggs into the creamed butter and sugar, one at a time, to add moisture to the
air pockets and flavor to the dough add the vanilla extract or sometimes milk, if the
recipe calls for it. They’ll incorporate best at room temperature; place them in a bowl
of warm water for a few minutes to warm them up quickly. (4) Add the dry
ingredients in a few batches, folding gently. Scrape down the sides of the bowl as you
go to keep everything incorporating evenly. Use a light touch — overworking the
flour makes for tough results. (5) Fold the heavy ingredients, like chocolate and nuts,
into the batter to keep it light and tender. Sprinkle the mix-ins on top, then take a large
flexible spatula and slice it into the center of the batter. (6) Scoop dough with a spoon
or a small ice-cream scoop and space the dough evenly on a baking sheet lined with
parchment. Other shaping techniques include making a chilled log of dough and
slicing it, rolling and cutting, and piping or using a cookie press. (7) then check one
cookie from the middle of the baking sheet and one from the edge for doneness.
Rotate the baking sheets to help cookies cook evenly. Remember, the cookies will
keep cooking once removed from the oven. Let them cool completely on a rack before
decorating, and store them in an airtight container.

6.2 Production Process.

INGREDIENTS STEP BY STEP FINISH PRODUCT

PROCEDURE

2 sticks unsalted butter (, at CREAM. Using an electric mixer, TRIPPLE CHOCO

cream together the butter and
room temperature)
sugars. Mix in the eggs and vanilla
until smooth.
1 1/2 cups granulated sugar
MIX. In a separate bowl, whisk
1/2 cup light brown sugar (, together all of the dry ingredients.
packed ) Slowly pour the flour mixture into
the wet mixture and mix until just
combined. Then fold in the
2 large eggs chocolate chips and chill the dough
in the fridge for 15-20 minutes.
2 1/2 teaspoons vanilla
extract BAKE. Using a large cookie scoop,
scoop the dough onto a parchment
lined baking sheet.

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160 g all-purpose flour 1 DRY INGREDIENTS. In a UBE
medium sized bowl, whisk all-
purpose flour, cornstarch, baking
1/2 teaspoon baking powder
powder and salt. Set aside.

1/2 teaspoon baking soda 2 BUTTER AND SUGAR. Using a

stand mixer fitted with the paddle
1/2 teaspoon salt attachment or in a large bowl using
a handheld electric mixer, beat
unsalted butter, granulated sugar
115 g unsalted butter
and brown sugar on med-high speed
(softened to room until well blended.
temperature)
3 UBE. Add ube jam and ube
extract and continue beating until
incorporated.

4 EGGS. Add eggs and beat until

combined

5 FLOUR MIXTURE. Add your

flour mixture to your ube mixture in
thirds and beat until no more streaks
of flour remain. Remember to
scrape the bottom and sides of your
bowl in every step.

6 PREHEAT. When ready, preheat

your oven to 350F and line a baking
sheet with parchment paper.

7 ROLL. Scoop about 2 tablespoons

of dough and roll into balls using
your hands. Place on cookie sheet
with about 2 inches of space around
each cookie.

8 BAKE. Bake for 10-11 minutes or

until the cookies are just set.

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Sugar, margarine, eggs, Sugar: This chocolate cookie CHOCOLATE
vanilla, flour, cocoa powder, recipe starts with two cups of white
sugar.
baking soda, salt, nuts
· Margarine: This top-rated recipe
calls for margarine, but you can use
butter if you prefer.

· Eggs: Two eggs lend moisture and

help bind the cookie dough
together.

· Vanilla: Vanilla extract gives the

cookies an extra depth of flavor.

· Flour: All-purpose flour creates

structure in the chocolate cookie
dough.

· Cocoa powder: Unsweetened

cocoa powder is the key to all that
chocolatey goodness.

· Baking soda: Baking soda acts as

a leavener, which means it helps the
cookies rise.

· Salt: A pinch of salt enhances the

overall flavor of the cookies, but it
won't make them taste salty.

· Nuts: Walnuts are optional, but

they add a welcome crunch. You
can use pecans if you prefer.

3 tbsp butter (, melted) Step 1 CARAMEL

Position oven racks near the center and
6 tbsp brown sugar heat the oven to 375 degrees. Line two
baking sheets with parchment paper.
1 egg yolk
Step 2

1/2 tsp vanilla extract

In the bowl of an electric mixer fitted
with the paddle attachment, cream the
1/2 cup all-purpose flou butter and brown sugar until light and
fluffy, 4 to 5 minutes. Add the egg and
vanilla and mix until well combined,
about 1 minute. Scrape down the sides
of the bowl.

Step 3

Add the flour, baking soda and fine sea

salt and mix until fully incorporated.
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Scrape the dough out of the bowl and
divide it in half. Wrap each piece in
plastic wrap, patting into a 1-inch-thick
disk. Refrigerate for at least 30 minutes.

Step 4

Scoop the dough into 1½-tablespoon-

size portions (you should have about
20). Using your hands, roll the dough
into balls and place on the baking sheets,
staggering dough and leaving about 2½
inches between pieces.

Step 5

Wipe the bottom of a glass with a damp

towel and use it to press the cookies flat
(they should be about ⅓-inch thick).

Step 6

Bake the cookies, rotating the sheets

halfway through baking, until the edges
are golden brown, 9 to 11 minutes. Let
cool completely.

Step 7

Place the unwrapped caramels and

cream in a microwave-safe bowl or
liquid measuring cup. Microwave the
mixture for 30 to 45 seconds and stir
well. Continue to microwave in 15-
second increments until the caramels are
fully melted and smooth, 1 to 2 minutes.
(You could also do this on the stovetop
in a small saucepan over medium-low
heat.)

Step 8

Once the cookies have cooled

completely, spoon a generous teaspoon
of caramel into the center of each
cookie. Spread the caramel evenly over
the surface, leaving a ¼-inch uncoated
edge. Sprinkle flaky sea salt on top.

Step 9

If the caramel becomes too thick as you

work, reheat in the microwave in 15-
second increments, stirring in between,
or over medium-low heat on the
stovetop, until fluid.

Step 10

Let the cookies cool at room

temperature until the caramel sets, about

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 15 minutes, before serving.

1 cup (150g) all-purpose Preheat oven to 350°F. Line 2 large STRAWBERRY

flour baking sheets with parchment paper
and set aside.

1/3 teaspoon baking powder In a large bowl, combine the cake

mix and baking powder. combined.
1/4 teaspoon salt
15.25 ounces Strawberry Cake
1/4 cup (35g) fresh Mix,1 teaspoon baking powder
strawberries, hulled and
In a separate smaller bowl, whisk
diced
the eggs, oil, and vanilla together by
hand. Whisk until well. Pour the
1 large egg egg mixture into the bowl with cake
mix and stir with a spoon until a
dough forms. Be sure to fully
combine. Mix in the white
chocolate chips.

2 large eggs,⅓ cup vegetable oil,½

teaspoon pure vanilla extract,1 cup
white chocolate chips

Using a small portion scoop, drop

rounded balls of the dough onto
your baking sheet. These cookies
flatten out quite a bit, so make sure
the balls are taller than they are
wide, and give them quite a bit of
space between each cookie.

Bake for 9-10 minutes. Do not let

them brown in the oven. They will
appear slightly undercooked, but
that is a good thing. They will firm
up and flatten as they cool. When
you take them out, you can add a
couple more white chocolate chips
to the top to make them look pretty
(this is a little food blogger trick!)

Allow to cool for at least 10

minutes.

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3/4 cup unsalted butter ((1 •Cream together the butter VANILLA
1/2 sticks), softened) and sugar. This step helps
provide aeration in the
1 1/3 cup granulated sugar mixture, to give a light, fluffy
vanilla cookie. Make sure
1 large egg your butter is properly room
temperature, and scrape
1 large egg yolk down the sides of the bowl a
few times during the process
2 teaspoons vanilla extract to catch any stray unmixed
bits. I like to add in the
vanilla at this point too. I
make my vanilla cookies in
the stand mixer but it will
work just as well with an
electric mixer too!•Add the
egg. These classic vanilla
cookies just have one egg to
help hold everything
together.

•Add dry ingredients. Sift

together the all purpose flour,
baking soda, and salt, add to
the mixture, and mix until
only just combined. Finish
this step off by hand if you
need to to ensure that you do
not over mix the cookie
batter.

•Scoop and roll. Scoop the

cookies out onto your
parchment paper lined baking
sheet (I like to use a #40 or 2
Tbsp cookie scoop), then roll
into balls and toss in
granulated sugar or your
finish of choice

•Bake the vanilla cookies in a

preheated oven until they are
just set around the edges and
beginning to go golden
brown. They will deflate a
little when you remove them
from the oven

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6.3 Machinery/Equipment

26
6.5 Location Map

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