Active Forecast A/W 24/25:

Inter-Actions
Inter-Actions reflects a sense of urgency and optimism, as
people turn to activism as an agent of change. Activewear
will champion diverse ideas, experiences and people, as
well as easy, fluid pieces that are designed for movement,
and more rebellious, anti-perfectionist aesthetics

Yvonne Kostiak
12.06.22 - 9 minutes

Bristol Studio
Introduction
WGSN’s A/W 24/25 forecasts explore how the macro themes covered in our
STEPIC reports (examining Society, Technology, the Environment, Politics,
Industry and Creativity) will filter down to seasonal product development. Inter-
Actions is powered by the currents of Society and Politics.

In a world that feels like it’s turning upside down, people are becoming impatient for
solutions. Brands will need to act with a sense of urgency, activism and empathy to
thrive in this landscape, acknowledging the value of our individuality as well as the
power of our interconnectedness.
For product development, this will inspire designs that reappraise the past for a new era.
Myths, folklore and spiritual themes will be respectfully remixed, driven by ethical
collaborations, inclusive co-creations and authentic cultural representations. Craft will
appear in more elevated contexts or as unexpected details, and patchwork principles
will apply not only to textiles, but also to product constructions, where seemingly
incongruous elements are fused together in harmonious or surprising ways that are
open to repair.
Harder, spikier themes will also emerge as consumers reject complacency and lean
towards direct action to drive change, calling on the rebellious, anarchic spirit of punk.
The uptight aesthetics of the Instagram era will feel antiquated as consumers move
towards the anti-curated, embracing expressive, subversive and sometimes darker
themes that draw on 90s goth culture as well as more historical medieval influences.
On the lighter side, there will be a yearning for flexible and problem-solving products
and services that can make life simpler, or simply offer a range of uses in an
@jcarlossando
unpredictable world. In the same vein, we will see brands and consumers embrace a
love of leftovers, using discarded or surplus materials and ingredients to create
ingeniously resourceful products that celebrate their imperfections.
More reading
Inter-Actions connects with the following macro forecast themes:
STEPIC Drivers: The Polycrisis Era | The Great Migration
STEPIC Innovations: Diversity for Survival | From Personalised to Individualised |
Beyond Borders | All the Rage
Big Ideas: Flex-Abilities | Urgent Optimism
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Colour

010-38-36

008-26-26

026-51-32

022-60-08

019-27-14

035-64-26
Inter-Actions A/W 24/25

Cranberry Juice

Timeless Taupe

Yellow Mustard
Warm Amber
This palette brings together an array of hues in

Crimson
varying saturations. Unexpected combinations

Sepia
bring newness as well as rebelliousness,
challenging the status quo. Nostalgic tones such

15-0948 TCX
19-1220 TCX
19-1934 TCX
18-1657 TCX

16-1318 TCX
17-1140 TCX
as Cranberry Juice and Sepia are uplifted when
combined with Cornflower or Panna Cotta.
Black becomes a statement colour, charged by
pops of Crimson.

Glowing Green

Midnight Blue
Panna Cotta

Cornflower

Sea Kelp

Black
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Respectful remix
The concept: as we spend more time on our
personal devices and in the metaverse, our
concept of local and global will evolve.
Influences and reference points will shift from
a Western perspective toward a much more
diverse one. Collaborate with global taste-
Bristol Studio
makers to inject creativity and authenticity into
streetwear and styles that will work well in
social team sports such as streetball.
Silhouette and styling: layering styles such as
vests, shorts and lightweight jackets in sheers Bristol Studio Lakwena Maciver
and open mesh can be styled and interchanged
to go from sport to leisure.
Prints and graphics: add a graphic element by
using deadstock materials, or work with artists
such as Lakwena Maciver to create vibrant @sevaria.ke

prints and graphics.

Relevant for: basketball, streetball, lifestyle, all-
day active

Union Namesake @lilith.nyc

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Flexible fluidity
The concept: acknowledge and understand the
varying moods and needs of consumers based
on individuality. Evolving S/S 24’s Sartorial
Sports trend, this more emotive iteration takes
inspiration from modern dance. Create pieces
that can support and adapt to different
Goldwin
scenarios, from training and play through to
work.
Materials: incorporate linear forms that can
bend, stretch and adapt to different needs.
Layer with super-matte finish materials for a Goldwin Autopilot
smarter aesthetic.
Prints and graphics: include heartfelt or
personalised infographics on the inside or in
discreet areas of garments to inspire motivation
or reassurance. Athleta

Relevant for: dance, lifestyle, all-day active,

outdoors

Autopilot On Running Guido Vera

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Alternativism
The concept: societal and political upheavals
will continue to spur individuals and families to
seek alternative lifestyles and like-minded
communities. A continuation of our forager
trend, this direction provides environmentally
sensitive utilitarian pieces with a crafted slant,
@taxaoutdoors
which can be mixed and matched.
Materials: prioritise low-impact materials that
skew towards naturals, such as responsibly
sourced animal wool, cellulosics and bast
fibres. Layering and multifunctionality will be @topodesigns Ten Tree
key.
Prints and graphics: following on from the
outdoor boom, use graphics as a reminder of
how to take greater responsibility in nature,
such as how to prevent wildfires. Kula Cloth

Relevant for: outdoors, lifestyle

Snow Peak Free People Movement Merrell

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Time to get dark
The concept: an evolution of A/W 23/24’s
Grunge Romance trend, this is a fashion-driven
theme that embraces darker aesthetics inspired
by 1990s emo and goth cultures. It also explores
deeper emotions connected to rage and
unhappiness to drive performance or training.
Teflar
Silhouette and styling: silhouettes reference
the #SubversiveSexy trend that has been
prevalent in both men’s and women’s fashion
styles. The #Cutout trend that has become a
staple on the catwalk works well here. Cloak- @undead.wolf.lord Dion Lee
like hoodies will also be key.
Prints and graphics: this trend presents an
opportunity for licensing with a much more
grown-up edge. In 2024, Marvel Studios will
launch Blade in September and Deadpool 3 in Under Armour

November.
Relevant for: training, weightlifting, athleisure

@ancutasarca Marvel @jose_monroy_design

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Get gnarly
The concept: a rebellious mood and the
rejection of perfectionism continues from S/S
24’s Subversive Surrealist theme. Aesthetics
draw inspiration from 1980s and 1990s skate
culture, charged with a dissatisfaction about
current global systems. Despite its outward
Atlas Snowshoes
carefree attitude, ensure materials have a low
impact on the environment, and partner with
relevant activist organisations such as Protect
Our Winters.
Print and graphics: monsters, flames and skulls @wearebraindead Rotten
lean into bad taste. Look to collaborate with
graphic designers such as Kei Tanaka, Matt
Stikker or Rob Corradetti.
Silhouette and styling: loose fits and
#GenderInclusive designs work well here. For Volcom

snow sports, create longline jackets with eco

weatherproofing.
Relevant for: snowboard, ski, skateboarding,
MTB, BMX, lifestyle

Mons Royale CP Company K2

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Preppy retro
The concept: training, ski and lifestyle pieces
take on vintage references and are reimagined
from new perspectives. These pieces have a
classic element to them, with a degree of
future-proofing for longevity or resale.
Materials: referencing vintage styles, knit is a
Tracksmith
key construction. Use natural fibres such as
high-performance, ethically sourced and
certified animal wool, sustainable cotton, or
even bast fibres such as cottonised hemp. Use
engineered knits to create stripes and motifs. YMR Track Club Guest in Residence
Add blanket stitch to hems and ribs.
Colour: use primary colours in combination
with Apricot Crush and Nephrite.
Relevant for: ski, après ski, golf, training,
Wales Bonner
lifestyle

Perfect Moment Nagnata Tracksmith

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1 234
Action points

Amplify the voices, points of Collaborate with emerging Design for flexibility in terms of Embrace rebellious and dark
view and aesthetics of talent via local and micro individuals and usage aesthetics
marginalised people communities

Integrating diverse perspectives into the Look beyond traditional sources of Our needs change over time, or even Amid the polycrisis era, action and
design and buying process is essential in inspiration towards local hubs and over the course of a day, so factor in community will resonate more than
a complex and changing world. The communities. Collaborate with street flexibility in terms of fabrication, such perfection in sport and training. Help
world is shifting away from a basketball players, skateboarders, as linear forms that can stretch and consumers channel their inner rage into
predominant focus on Western illustrators and even superhero films for contract. Smarten up styles so they can positive actions, whether that is getting
influences, so work with creatives from more grown-up licensing opportunities work in an office and #BeyondTheGym outdoors, protesting, playing team
different backgrounds to understand sports or letting off steam at the gym
their needs and visions

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Influences

Vail @jcarlossando Oatly Early Majority Kula Cloth

National Brotherhood of Andrea García Lopez Oatly’s upcycled rain Early Majority’s activist Kula Cloth
Skiers Lopez is a 71-year-old stereotype- jackets jacket Kula Cloth makes a technical,
In the US in 2021, just 1.8% of smashing granny from Oaxaca, Swedish oat milk brand Oatly has This jacket is designed to keep silver-infused antimicrobial pee
American skier days were logged whose skills have been viewed started experimenting with the wearer safe in a crowd with cloth ‘for anybody who squats
by Black people, according to the over 1m times after her grandson merchandise, focusing on Scotchgard- treated, traceable down to pee’. The brand engages
National Ski Areas Association. uploaded a video on TikTok. upcycled, circular products. It French goat leather. It also its community through frank
That number could be even Lopez, who is Mixtec, is part of collaborated with 10 sustainably features a pocket designed to fit a discussions and fun graphics.
lower if it wasn’t for the National an amateur team called the minded artists from Barcelona to SLNT pouch that makes your Beyond being functional, the
Brotherhood of Skiers. Launched Artisans, which was started by Brooklyn and LA to London, who phone untraceable. piece of gear has a broader
in 1973, the NBS aims to attract elderly women in Oaxaca looking thoughtfully turned each of the message of taking greater
more Black people to attend its for relaxation. 10 preloved rain jackets into responsibility when we explore
annual summits. unique pieces. and play in nature.

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WGSN’s forecasts are created by our global team of experts
Fashion forecasting team Yvonne Kostiak, Senior Strategist, Active Victoria Bulmer, Strategist, Materials Contributors
Helen Palmer, Head of Materials and Graham Krag, Senior Strategist, Prints Fanny Chow, Strategist, Prints and APAC
Textiles and Graphics Graphics Charlotte Chan, Content Strategist
Sara Maggioni, Head of Womenswear Charlotte Casey, Senior Strategist, Charlotte Browning, Strategist, Active
Africa
Nick Paget, Senior Strategist, Menswear Knitwear
Raeesa Brey, Researcher
Jo Lynch, Strategist, Intimates
Erin Rechner, Head of Kidswear LATAM
Rebecca Saygi, Strategist, Swimwear
Allison Goodfellow-Ash, Strategist,
Mariana Santiloni, Client Services
Kidswear Rose Hudson, Strategist, Prints and Manager
Graphics
Jane Collins, Senior Strategist, Footwear
and Accessories Nicole Ajimal, Strategist, Materials
Hannah Allan, Strategist, Kidswear

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WGSN trend matrix 2025
Mapping the continuity between the themes covered in our STEPIC Drivers, STEPIC Innovations, Big Ideas
and Product Forecasts.

STEPIC STEPIC Drivers STEPIC Innovations Big Ideas Forecast

Diversity for Survival
The Polycrisis Era Flex-Abilities
From Personalised to Individualised

Society
Digital Duality
Decentralised
Layered Realities
Digital Culture Expanded
Adaptive Design
Technology Imagination

Bio-Synthetic Streams
Nature As a
Resource-Ready
Environment Board Member
Sleep for Sustainability
Future Terrains
Beyond Borders
Politics The Great
Migration Urgent Optimism
All the Rage

Industry
Future Mining Inter-Actions
The Second Preservation
Space Age Mode
The End of Abundance
Creativity

Conscious Subcultures
Synthetic Strategic
Creativity Imagination
AI Surrealism

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WGSN 2025 forecast schedule
Your guide to when WGSN's 2025 forecast reports will be published.

STEPIC STEPIC Big Future Personas/Product Product

Drivers Innovations Ideas Consumer Opportunities Forecasts

The six global macro- The 12 areas of innovation STEPIC Drivers and STEPIC The key consumer The Future Consumer Product Forecasts present
economic drivers that that will lead transformation Innovations contextualised sentiments and profiles profiles contextualised for the design directions for
will shape 2025, and across industries in 2025 and for the fashion, beauty, that will disrupt the beauty, food and drink, each industry and product
strategies for success their implications for interiors, food and drink, industries in 2025 consumer tech and category, with more than
business, culture and design and consumer tech interiors industries 80 reports throughout the
industries year across WGSN

Business Strategy Business & Product Strategy Product Strategy Business & Consumer Strategy Consumer Strategy Product Strategy
Insight Insight, Fashion, Beauty, Interiors, Fashion, Beauty, Interiors, Insight Beauty, Food & Drink, Fashion, Beauty, Interiors,
Food & Drink, Consumer Tech Food & Drink, Consumer Tech Consumer Tech, Interiors Food & Drink, Consumer Tech

November 2022 December 2022 January 2023 January- February 2023 December 2022 - March 2023

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