SAP INTERNAL AND PARTNER USE

2019 SAP® Analytics Solution Guide for ISVs

Innovate on SAP Solutions and Platforms
Contents
Statement of Direction: Intelligent Technologies and Analytics from SAP........................................ 3
SAP Analytics Cloud .................................................................................................................... 5
SAP BusinessObjects Enterprise .................................................................................................. 6
SAP BusinessObjects Web Intelligence ........................................................................................ 7
SAP Predictive Analytics .............................................................................................................. 8
SAP Crystal Reports .................................................................................................................... 9
SAP Crystal Server and SAP Crystal Reports Server .................................................................. 10
SAP Digital Boardroom .............................................................................................................. 11
SAP Analytics Hub ..................................................................................................................... 12
Appendix ................................................................................................................................... 13
Related Solutions ....................................................................................................................... 14
Everything You Need for a Rewarding Partnership Experience: SAP PartnerEdge ‒ Build ............ 14
SAP PartnerEdge – SAP Learning Rooms for Analytics and Build Engagement ........................... 16
Additional Information for Partners in SAP PartnerEdge – Build ................................................... 16

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Statement of Direction: Intelligent Technologies and Analytics from SAP

What Is an Intelligent Enterprise?

Intelligent enterprises effectively use their data assets to achieve desired outcomes faster – and with less risk. SAP is
committed to helping every customer become a smart, best-run business as part of our mission to help the world run
better and improve people's lives.

Responding to individual customer needs, engaging talent in new ways, and creating innovative business models are
critical business imperatives. When an organization becomes an intelligent enterprise, it achieves these goals and
more.

Recognized as globally leading products, SAP® Analytics solutions continue as the de facto standard in enterprises of all
sizes and across every industry. The portfolio provides comprehensive capabilities, on premise and in the cloud, that
work together to analyze data wherever it resides. These solutions help business leaders and decision makers better
understand their market space and organization, plan and predict the future, and simplify and transform their
enterprise in the digital age. By offering an open analytics platform, adding innovative capabilities, and streamlining
licensing options, SAP continues its leadership and track record of offering its partners and customers the analytics
solutions that enable them to stay relvent in competitive climates.

Independent Software Vendor (ISV) Opportunities

We see a shift beyond the era of digital transformation into the intelligence era, where we believe there is an
opportunity for both SAP and our partners to accelerate growth and revenue generation by embracing advanced
analtyics such as machine learning and predictive technologies to meet ever-growing customer expectations and
support our customers in optimizing their business processes. These opportunites stem from building solutions that
help our customers:

• Do more with less – removing the burden of low-value tasks so employees can take on more high-value tasks
• Deliver best-in-class experiences that elevate customer satisfaction levels and reduce churn ‒ critical at a time
when customer experience is surpassing price, product, and promotion as the most important aspect of a
brand’s attractiveness
• Invent new business models – because we must continuously search for ways to optimize. Maintaining the
status quo kills velocity. The key is to proactively search for new opportunities and use data to influence the
choices and decisions related to new business models.

We enable our partrners and our mutual customers to leverage intelligent technologies such as artificial intelligence
(AI), the Internet of Things, machine learning, and blockchain, coupled with the industry-leading analtyics portfolio,
offering:

• Deep industry expertise combined with preintegrated capabilities

• Live connectivity while maintaining context
• Line-of-business content
• Augmented analytics capabilities such as:
o Conversational AI

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 o REST API integration
• Application building with design widgets and flexible interactions
• Integrated view of assets

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SAP Analytics Cloud
All Analytics, All Users, One Product
SAP Analytics Cloud is a new-generation software-as-a-service (SaaS) offering that provides all analytics
capabilities (business intelligence, predictive, and planning) for all users in one product. It is built natively on
SAP Cloud Platform to simplify access to a new public cloud experience that customers can trust. Business
intelligence (BI) users automatically take advantage of the rich predictive capabilities in the form of “smart
assist” functionality based on machine learning techniques. Planning users automatically take advantage of
the BI and predictive capabilities.
Key Functions and Features • Get better business results from deep
• Smart data preparation, data discovery, collaboration and smart decisions
planning, and predictive analysis capability • Achieve lower cost of ownership with all
• State-of-the-art visualization within role-based features in one SaaS product for all users
personalization • Transition to the cloud, and align with digital
• In-context social collaboration transformation initiatives
• Support for the mobile workforce and the
boardroom of the future Ideal for
• Real-time high performance and extensibility • All industries and organizations
using SAP Cloud Platform • Existing on-premise customers looking to
• Integration with existing on-premise applications transition into the cloud
• Use of SAP Analytics Cloud models as data
sources with SAP Analysis for Microsoft Office, Line-of-Business (LoB) Beneficiaries
edition for SAP Analytics Cloud • C-level executives (CIO, CEO, COO)
• Operational and LoB managers
• IT directors and managers
Typical Customer Challenges
• Desire to work with a single vendor to supply Why SAP?
core analytics functionality for business • SAP is the only vendor offering a fully
intelligence, planning, and predictive use cases comprehensive, cloud-based analytics solution
• Inability to access and share timely, relevant, that combines BI, planning, and predictive
capabilities
and trustworthy information that can help steer
the way to confident business decisions • SAP BusinessObjects™ solutions are optimized
for best integration and interoperability with
• Insight that is based on offline data, which leads
SAP and non-SAP data
to flawed decision-making and loss of agility,
resulting in missed opportunities and cost
Related SAP Solutions
escalation
• SAP BusinessObjects portfolio
• Reliance on IT department to provide reports
and data • SAP HANA®
• Limited access to information, regardless of • SAP IQ
location (SAP or non-SAP) or condition • SAP Lumira®
(transactional, consolidated, or aggregated data) • SAP Predictive Analytics
• SAP Vora™
Customer Business Value • SAP Information Steward
• Combine three core analytics functions (business
intelligence, planning, and predictive) on a single Find Out More
platform SAP Analytics Cloud on SAP PartnerEdge®
• Easily consolidate data from multiple data www.sapanalytics.cloud
sources or applications to support timely and
strategic decisions

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SAP BusinessObjects Enterprise
Make Better Business Decisions

The SAP BusinessObjects Enterprise solutions comprise a flexible BI platform designed to help customers
easily discover and share insights across the organization. The solutions help business users anytime,
anywhere with access to key enterprise insights. Information is based on a single version of the truth, so you
can say goodbye to data silos and disconnected information. Customers can look forward to reduced on-
premise IT costs and infrastructure simplification by empowering business users with self-service access to
information so they can make better business decisions.

Key Functions and Features • Meet the needs of any user, from executive to
• SAP BusinessObjects Web Intelligence® software analyst to casual user, with a single comprehensive BI
enhanced with the SAP Fiori® user experience suite of solutions
provides a trusted foundation for self-service • Deliver data insights through a single,
information access and interactive analysis comprehensive, and integrated information
• SAP Crystal Reports® offerings allow users to create infrastructure with choice of delivery models
simple to in-depth reports with maximum insight and
impact
• SAP Analysis software for Microsoft Office integrates Line-of-Business Beneficiaries
BI within a Microsoft Office environment • C-level executives (CIO, CEO, COO)
• SAP Lumira is the unified solution for data discovery • Operational and LoB managers
and interactive analytic apps. Users can extend • IT directors and managers
stories with scripting for offline BI applications
• SAP BusinessObjects BI platform 4.2 delivers
Why SAP?
innovations to our analytics platform, increasing
responsiveness and reducing IT costs and workload • SAP provides one of the most integrated and widely
deployed sets of complementary BI tools in the
industry
Typical Customer Challenges • SAP BusinessObjects solutions are optimized for best
• Inability to access and share timely, relevant, and integration and interoperability with SAP and non-
trustworthy information that can help steer the way SAP data
to confident business decisions • SAP BusinessObjects solutions empower business
• Insight based on offline data, which leads to flawed users with BI tools on a single platform
decision-making and loss of agility, resulting in
missed opportunities and cost escalation Related SAP Solutions
• Reliance on IT department to provide reports and • SAP Business Objects BI, Edge edition
data • SAP HANA
• Limited access to information, regardless of location • SAP IQ
(SAP or non-SAP) or condition (transactional, • SAP Lumira
consolidated, or aggregated data) • SAP PowerDesigner®
• SAP Data Integrator
Customer Business Value • SAP Information Steward
• Provide a unified view of SAP and non-SAP data
assets for confident business decisions Find Out More
SAP BOE on PartnerEdge®
SAP.com Business Intelligence website

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SAP BusinessObjects Web Intelligence
Interactive Analytics for Business Insights

SAP BusinessObjects Web Intelligence software offers business users self-service, ad hoc reporting and
intuitive, interactive analysis – all in one integrated product. As a result, users at all levels of the business
can find answers to their spontaneous and iterative business questions, turn business insights into effective
decisions, and share trusted information and analysis across their organization.

Key Functions and Features • Enable integrated and trusted analysis online or
• Build queries from scratch or analyze an existing offline
report • Permit the IT organization to act as a partner, driving
• Use an interactive and user-friendly toolbar, business changes
attractive charts, context-relevant menus, drag-and-
drop features, and multilingual functions Line-of-Business Beneficiaries
• View data lineage, such as definition of document • C-level executives
filters, report objects, variables, and data • LoB managers and business analysts
modifications • CIOs and IT staff
• Ask questions, combine data, and identify trends
online or offline Why SAP?
• A user-friendly interface for business users with
Customer Challenges straightforward workflow and reporting
• Dependence on IT staff for answers to business • A single tool for ad hoc query, reporting, and analysis
questions and backlogged IT reports • Built-in search
• Need for analysis across different types of data
sources Related SAP Solutions
• Need to analyze data, identify trends, and solve • SAP Lumira
business issues online and offline • SAP Analytics Cloud
• SAP Crystal Reports
Business Value
• Enable business users with self-service access to Find Out More
heterogeneous sources SAP.com Business Intelligence website
• Allow business analysts and information consumers
to ask spontaneous and iterative business questions
of their data

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SAP Predictive Analytics
Make Smarter Business Decisions

SAP Predictive Analytics software automates the creation of sophisticated predictive models using patented
technology to provide unprecedented insight into your customers – from acquisition through cross-sell and
up-sell, churn prevention, and generally taking the next best action with every interaction, across every
customer channel. It’s not just about algorithms – it’s about integrating insights into real-world
environments to solve real business problems.

Key Functions and Features • Accelerate decision-making to cut response times

• Automatic composition of analytical data sets and improve business agility and outcomes
• Predictive models building • Reduce the dependency on IT support
• In-database scoring and enterprise-class integration • Build sophisticated predictive models in minutes or
• Ability to leverage social data and find influencers hours, not weeks or months
• Business and executive summary reports
• Industry templates, such as for telecommunications, Line-of-Business Beneficiaries
financial services, and retail • CIOs and IT professionals
• Business users
Customer Challenges • Business analysts
• Targeting new offers and campaigns to customers • Data scientists
and adapting faster to new behaviors and trends
• The ability to explore new types of data and fully use Why SAP?
Big Data investments • Performance and scalability
• The inherent complexity in deploying and using • Support for complex, real-time analytics
predictive analytics methods • Ease and speed of development and deployment
• Difficulty in hiring skilled data scientists
• Difficulty in embedding predictive analytics into Related Solutions
processes, information, or apps • SAP Analytics Cloud
• SAP S/4HANA®
Business Value • SAP BW/4HANA
• Foster a predictive analytics democracy by giving
• SAP HANA
more people access to the insight they need in
• SAP BusinessObjects Enterprise
context, at the decision point
• Help close the skills gap between data scientists and
Find Out More
business users
SAP Predictive Analytics on PartnerEdge®
• Enable what-if scenarios in real time on the SAP
HANA business data platform SAP.COM Predictive Analytics page

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SAP Crystal Reports
Design and Deliver Pixel-Perfect Reports

The SAP Crystal Reports family of offerings, the de facto reporting standard, enables organizations to deliver
insightful information to their internal and external users. Report authors work with a user-friendly interface
to design pixel-perfect reports with guided interactivity. They have the option to securely publish
personalized reports or embed reports in business applications.

Key Functions and Features • The need for visually appealing, high-quality
• Turn raw data into highly formatted, professional presentations and information-rich documents with a
reports with guided interactivity prescribed look and feel
• Design very simple to extraordinary reports with • An ideal solution for enterprise reporting, including
maximum insight and impact operational reports and external, customer-facing
• Enjoy an optional user-friendly design environment documents
that enables users to build reports in just a few
Customer Business Value
minutes
• Deliver personalized reports that are easier to • Meet the need for intensive data manipulation
consume by end users anywhere, in any preferred within the report to meet business needs – data
format transformation that uses complex business rules,
layouts, and formatting based on business logic and
• Deliver reports at high volumes inside and outside an
data values
organization
• Give end users access to consumable reports with • Disseminate information to the entire organization
reliable data more quickly and securely
• Deliver personalized reports to end users • Access embedded, dynamic reports directly from a
business application so that users can stay within the
• Meet global and high-volume reporting needs
• Provide mass personalization for hundreds to tens of application for their reporting needs
thousands of users • Fulfill the varying needs of a diverse business user
• Support high-performance and scalable report community with minimal use of technical resources
viewing
Related Solutions
• SAP Crystal Reports Server, OEM edition
Why SAP?
• SAP Crystal Reports runtime server license
• Adoption by more than 800 companies
• SAP BusinessObjects Web Intelligence
• Some 17.5 million users who view reports each
quarter Find Out More
SAP Crystal Reports on PartnerEdge®
SAP.COM Crystal Reports

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SAP Crystal Server and SAP Crystal Reports Server
Embed, Enable, and Extended Informed Decision-Making

Extend your solution offering with the latest functionality from SAP Crystal Reports Server. The software
offers an affordable next step for ISVs that want to embed rich, dynamic reporting in their applications. You
can also intuitively scale report delivery to hundreds of end users through a dedicated report application
server.

Key Functions and Features

• Use a report application server service focused on • Robust end-user access to high-quality reports and
processing tasks with a dedicated service for report dashboards
processing
• Deploy with a single dedicated report processing Business Value
service in a flexible, lightweight deployment • Deliver sought-after functionality that offers
• Get interactive Web viewing, exporting, printing, increased value for your customers and expands your
report creation and modification, and more with portfolio of products and services
intuitive integration in Java and Microsoft .NET • Provide high-quality embedded reports with little
solution, all with a small footprint design time and at a high cost-value ratio
• Migrate to comprehensive BI solutions as they grow • Take advantage of exclusive pricing and flexible
• Leverage the power of SAP Crystal Reports software licensing options
to create powerful, interactive reports • Help ensure that current investments in BI
technology can be leveraged for future
organizational growth
Customer Challenges
• Delivery of professional reporting in commercial
Line-of-Business Beneficiaries
applications with minimal development effort and
• IT staff and developers who are making SAP Crystal
licensing impact
Reports
• Processing limitations in a thin-client environment
• Scalability for Web services and hosted or SaaS Find Out More
environments SAP.COM Crystal Server

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SAP Digital Boardroom
Reimagine Your Boardroom for Today’s Digital Economy
SAP Digital Boardroom is a next-generation digital solution that contextualizes the collaboration experience
across people, places, and devices into a real-time enterprise experience. Despite the name, it is not limited to
boardroom or executives. Built on SAP Analytics Cloud, SAP Digital Boardroom provides teams with total
transparency into a company situation based on a real-time view across all lines of business, critical business
metrics displayed in a broad business context, and one source of truth that fosters trust between executives.
Business leaders can use instant data-driven insights with immediate and intuitive access to most relevant
information to increase agility of decision-making, address ad hoc questions on the fly, simulate, and improve
decision quality with analysis of alternatives and implications.

Key Functions and Features Business Value

• Large, triple interlinked touch screens for a unique • Gain visibility across your entire management chain
user experience • Respond quickly to new business challenges and
• Connectivity to SAP S/4HANA and other SAP solutions customer needs
• Integrated visualization, simulation, planning, and • Operationalize your strategy and help it evolve
predictive capabilities • Make decisions that are more timely and better
• Hybrid architecture to access all data from on-premise informed
and cloud applications
• Satisfy stakeholder expectations for innovation and
growth
Customer Challenges
• Lack of overall transparency
• Inability to execute business decisions confidently Line-of-Business Beneficiaries
• Complex systems in place for C-level executives and • C-level executives
boardroom members • Board members

Find Out More

SAP.COM Digital Boardroom

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SAP Analytics Hub
Fast and Easy Information at Your Customers’ Fingertips

In the digital economy, business is data driven. To make informed decisions and respond rapidly to changing
business conditions, employees need relevant analytics in real time. But for most organizations, analytics
lacks enterprise-wide penetration. So how can your IT group extend analytics to the widest possible base of
business users and deliver the insight needed for better, faster decision-making?

Key Functions and Features

• Better business decisions based on accurate, relevant
• Simplified access to analytics through a single home insight into data
page with links to analytics from multiple sources • IT control with self-governance structures and tools
• IT-enabled community of users to manage the that empower users
lifecycle of analytics for validation, curation, and • A single version of the truth and a data-driven culture
certification • A path to the cloud with flexible hybrid deployment
• Quick implementation and easy user monitoring to options
increase adoption
Line-of-Business Beneficiaries
Customer Challenges
• Operational and LoB managers
• Speed fact-based decision-making to keep pace with • IT directors and managers
rapidly evolving business conditions
• Empower the workforce with actionable insight
delivered at the right time and place Find Out More
• Improve trust in analytics so that users can act with
confidence SAP Analytics Hub on PartnerEdge®
SAP.COM Analytics Hub
Business Value

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Appendix

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Related Solutions

SAP Leonardo Machine Learning Foundation

With SAP systems touching 77% of the world’s transaction revenue, SAP Leonardo Machine Learning
Foundation allows new levels of automation and new ways of doing business. It has never been this easy
to incorporate AI, and machine learning into enterprise software to simplify employees’ everyday lives
and to grow business exponentially. The machine learning capabilities in SAP Leonardo are targeted to
enable the Intelligent Enterprise.

SAP Conversational AI

The SAP Conversational AI service allows customers and partners to build innovative chatbots with a
comprehensive bot-building platform. With SAP Conversational AI, you can leverage AI, world-class
language technology, and preconfigured bots to improve the customer experience.

SAP Predictive Maintenance and Service

Reduce unplanned and unnecessary maintenance and make necessary maintenance more efficient by
analyzing operational data along with business data using the SAP Predictive Maintenance and Service
solution. Use the solution to discover insights and drive better business outcomes for your organization.

Everything You Need for a Rewarding Partnership Experience: SAP PartnerEdge

‒ Build

Whether you’re creating stand-alone commercial software, extending SAP solutions, integrating and
connecting to SAP data, or modernizing an existing application, the “Build” engagement model of SAP
PartnerEdge will support you in your journey. Designed for ISVs and solution providers, this partner
offering gives you access to a comprehensive range of planning, design, development, and go-to-market
(GTM) services. It enables you to leverage the latest in intelligent technologies and platforms − reducing
risks, speeding your time to value, and opening new business opportunities.

• The “Build” engagement model allows you to engage with SAP solutions, resources, and our
ecosystem, whether you’re just starting to explore SAP development tools, are ready to create
new commercial solutions built on SAP technology or want to integrate your existing solutions
with SAP offerings.
• The full SAP PartnerEdge program provides you with easy-to-consume resources and access to
partner advisory and support services to help you plan, develop, and then take your commercial
solution to market effectively, at scale.

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 • Our partnership agreement makes it simple for you to engage with SAP, allowing you to list and
transact your solutions on SAP App Center, or bundle and embed SAP technology through
runtime licenses. You can also explore a custom terms option to fit your own business model.

Program Benefits:

• Rapid onboarding and enablement

• Learning resources: How-to guides, tutorials, videos, cookbooks, tech support, and more
• Access to SAP’s broad portfolio of technologies and solutions
• Solution qualification and (optional) certification
• GTM support and enablement
• Access to SAP partner brand
• Exposure to over 400,000 SAP customers through co-marketing and listing on SAP App Center
• Embedding and bundling at standard terms
• Custom commercial terms possible1

Get exposure to over 400,000 SAP customers – start by selecting the partner level that fits your
innovation and go-to-market needs. Learn more at the SAP – PartnerEdge Build site.
Intelligent technologies and cloud are enabling new opportunities for ISVs. Explore how partnering with
SAP will help you design, innovate, and market the new solutions needed to reinvent your business,
compete and succeed in the new digital era.

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SAP PartnerEdge – SAP Learning Rooms for Analytics and Build
Engagement

Easy Access to SAP Learning Rooms

Learning rooms for SAP PartnerEdge are available exclusively to SAP partners. They are the social,
collaborative environments within SAP Learning Hub that provide role-based training, exclusive virtual
partner-only events, and opportunities to connect you to your peers and SAP experts, all while building
your professional credibility through gamification. Learn more about SAP Learning Rooms

Follow this simple process to join the collaborative community:

1. Log in to SAP Learning Hub. Note that you must have an active session of SAP Learning Hub running
to provide the authentication required for collaboration room links to work properly. If you need
further support, access the Troubleshooting Guide and Partner Enablement Tools and Resources.
2. Access the learning room for analytics.
3. Access the learning room for the SAP PartnerEdge Build model to get access to this community. In
case of access issues, you can review the Troubleshooting Guide.
4. Accept the SAP Learning Hub terms and conditions.
5. Access additional resources: Learning rooms for SAP PartnerEdge
1
Available to partners that meet specific criteria and commitments (SAP whitespace industry or LoB, committed
business plan, dedicated sales and marketing resources, financial commitment).

Additional Information for Partners in SAP PartnerEdge – Build

• Access the SAP PartnerEdge – Build journey to help you develop and commercialize your solutions
quicker.
• Access specific product content relevant for ISVs.
• Access SAP Data Hub: https://partneredge.sap.com/en/products/data-hub/build.html
• Access SAP Adaptive Server® Enterprise: https://partneredge.sap.com/en/products/sybase-
adaptive-serverenterprise/build.html
• Access SAP HANA: https://partneredge.sap.com/en/products/hana/hana2/build.html
• Access SAP IQ: https://partneredge.sap.com/en/products/sybase-iq/build.html
• Access SAP SQL Anywhere® suite: https://partneredge.sap.com/en/products/sybase-sql-
anywhere/build.html
• Access SAP Analytics Cloud: https://partneredge.sap.com/en/products/sca/build.html
• Access SAP BusinessObjects Business Intelligence: https://partneredge.sap.com/en/products/sap-
businessobjectsbusinessintelligenceplatform/build.html
• Access SAP Predictive Analytics: https://partneredge.sap.com/en/products/panl/build.html

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