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    REAS 3001 Syllabus - 2023 - Tagged

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    Sarthak Mudgil
    This document outlines the details of a hybrid research methods course offered in the fall 2023 semester. The course introduces students to primary research design and concepts relevant to the hospitality industry. Over the 14-week semester, students will learn about secondary data collection, research planning, qualitative and quantitative data collection methods, data analysis, and presenting findings. Assessment includes weekly activities, assignments, tests, and an interview summary project. The course aims to help students develop skills for enhancing hospitality businesses through customer data collection and analysis.

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    REAS 3001 Syllabus - 2023 - Tagged

    Uploaded by

    Sarthak Mudgil
    22 views4 pages
    This document outlines the details of a hybrid research methods course offered in the fall 2023 semester. The course introduces students to primary research design and concepts relevant to the hospitality industry. Over the 14-week semester, students will learn about secondary data collection, research planning, qualitative and quantitative data collection methods, data analysis, and presenting findings. Assessment includes weekly activities, assignments, tests, and an interview summary project. The course aims to help students develop skills for enhancing hospitality businesses through customer data collection and analysis.

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    This document outlines the details of a hybrid research methods course offered in the fall 2023 semester. The course introduces students to primary research design and concepts relevant to the hospitality industry. Over the 14-week semester, students will learn about secondary data collection, research planning, qualitative and quantitative data collection methods, data analysis, and presenting findings. Assessment includes weekly activities, assignments, tests, and an interview summary project. The course aims to help students develop skills for enhancing hospitality businesses through customer data collection and analysis.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views4 pages

    REAS 3001 Syllabus - 2023 - Tagged

    Uploaded by

    Sarthak Mudgil
    This document outlines the details of a hybrid research methods course offered in the fall 2023 semester. The course introduces students to primary research design and concepts relevant to the hospitality industry. Over the 14-week semester, students will learn about secondary data collection, research planning, qualitative and quantitative data collection methods, data analysis, and presenting findings. Assessment includes weekly activities, assignments, tests, and an interview summary project. The course aims to help students develop skills for enhancing hospitality businesses through customer data collection and analysis.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Hospitality, Tourism and Recreation

    Semester: Fall 2023

    Course Information
    Course: Course Code:
    Research Methods and Analysis REAS 3001
    Course Delivery Mode:
    Hybrid

    Instructor Information
    Professor’s Name: Mike Palermo Email: [email protected]

    Office Hours: Mondays from 5-6PM Office: MS Teams Meeting available upon
    request
    Phone: Class Mondays from 6-8PM
    Times:

    General Information
    Course Service quality, innovative product design, and customer satisfaction are essential in
    Description: viable hospitality businesses. Collecting and interpreting client data is invaluable when
    monitoring and evaluating service delivery. Students are introduced to the concepts of
    primary research design and process relevant to the hospitality services industry.
    Students develop basic data collection, processing and analysis skills in order to
    enhance hospitality enterprises.
    Course Shukla, P. (2008). Marketing Research. Ventus Publishing. (Free e-book posted on BB
    Resources: under Course Documents)

    Page | 1
    Learning
    Outcomes:

    1. discuss the role that the research process plays in making business decisions;2.
    utilize a variety of secondary sources to monitor the environment and develop
    insights;3. develop an effective research plan using the appropriate design and
    methodology for the problem or need;4. conduct primary data collection using both
    qualitative and quantitative research methods;5. analyze the data collected using the
    applicable statistical techniques and software; 6. present research findings in a variety
    of professional business formats to aid in decision making.

    Evaluation
    Type Learning Outcome Marks
    1
    2 Weekly Activity 1,2 2.5%
    3 Weekly Activity 1,2,3 2.5%
    4 Weekly Activity 1,2,3 5%
    Assignment 10%
    5 Weekly Activity 1,2,3,4 2.5%
    6 Assignment 1,3,4 10%
    7 Test 1,2,3,4 20%
    Weekly Activity 2.5%
    Reading Week – No Classes
    8 Weekly Activity 4,5 2.5%
    9 Weekly Activity 4,5 2.5%
    10 Weekly Activity 4,5,6 5%
    11 Assignment 1,2,3,4,5 10%
    12
    13 Test 1,2,3,4,5,6 15%

    14 Assignment 1,2,3,4,5,6 10%

    Page | 2
    Schedule of Activities (PLEASE NOTE – all times are Eastern Time)
    Week Wednesdays 11:00am Eastern Content/Topic Assessment/Activities (see due dates below)
    1 What is Research
    Sep 6 The Role of Research in Hospitality Read Ch. 1
    The Research Process
    2 Developing a Research Question and Objectives Weekly Activity (2.5%)–Due by 11:59pm Thursday
    Sep 13 The Research Plan and Assignment Overview Sep 14
    3 Working with Secondary Sources Read Ch. 2
    For Background and Problem Development Weekly Activity (2.5%)–Due by 11:59pm Thursday
    Sep 20 Sep 21
    4 Working with Secondary Sources Weekly Activity (5%)–Due by 11:59pm Thursday
    For Environment Scan and Making Decisions Feb 11
    Sep 27 Research Plan (10%) - Due by 11:59pm Thursday
    Sep 28
    5 Conclusive Research – Overview and Designs Read Ch. 3,5,6
    Oct 4 Weekly Activity (2.5%)–Due by 11:59pm Thursday
    Questionnaire Design and Assignment Overview Oct 5
    6 Sampling Read Ch. 4 and 6
    Oct 11 Pretesting and Prepping for the Field Survey Design (10%)–Due by 11:59pm Thursday Oct
    Test Review 12
    7 No Lecture – Test begins at 11:00am on BlackBoard Mid Test (20%) – Oct 18 at 11am
    Oct 18 for 1.25 hours and then see BB for Weekly Activity Weekly Activity (2.5%)–Due by 11:59pm Thursday
    Instructions Oct 19

    Oct 25 Reading Week – No classes


    8 File Preparation Read Ch. 7
    Nov 1 Introduction to SPSS Weekly Activity (2.5)–Due by 11:59pm Thursday Nov
    2
    9 Descriptive Analysis Weekly Activity (2.5%)–Due by 11:59pm Thursday
    Nov 8 Graphing in Excel VS SPSS Nov 9
    10 Comparing Variables Weekly Activity (5%)–Due by 11:59pm Thursday
    Nov 15 Writing a Results Section in a Report Nov 14
    11 Introduction to Interviews and Focus Groups Interview Guide (10%) - Due by 11:59pm Sunday
    Preparing an Interview and Summarizing Results Nov 23
    Nov 22
    Test Overview
    12 No Lecture – Interview Data Collection Fieldwork Collect Interview Data and Work on Summary
    Nov 29
    13 No Lecture – Test begins at 11am on BlackBoard Final Test (15%) – Dec 6 at 11am
    Dec 6
    14 Interview Summary (10%) - Due by 11:59pm
    Dec 13 Thursday Dec 14
    Subject to change

    Page | 3
    Additional Information
    Missed Tests
    Tests and exams must be written at the time scheduled. Only documented medical/family emergencies
    or conflicting religious observance schedules are grounds for special consideration. Requests for an
    adjustment to a prescribed exam or test date must be made before the exam or test date. For further
    details go to http://www.georgiancollege.ca/admissions/academic-regulations

    AI Statement

    While the use of advanced technologies has a place in both the classroom and our industry, it is
    imperative to understand it does not replace the use of critical thinking. In this course, please review
    the instructions carefully – if it is indicated the assessment is to be completed without the use of AI such
    as ChatGPT, this is the expectation. Failure to adhere to this adhere DOES constitute academic
    misconduct. As a classroom policy, AI is only to be used when the faculty states within the assignment
    instructions. Al use outside of permitted assignments will be subject to academic misconduct, it’s terms,
    polices and conditions.

    Important Links for Students


    Academic Rights and Responsibilities http://cat.georgiancollege.ca/academic-regulations/rights-
    responsibilities/

    Appeal Process http://cat.georgiancollege.ca/academic-regulations/appeals/

    Syllabus Addendum https://georgiancollege.sharepoint.com/sites/Employee/vpa/Documents/Forms/


    AllItems.aspx?id=%2Fsites%2FEmployee%2Fvpa%2FDocuments%2FVPA%2DProtocol%2D05%20Syllabus
    %20Addendum%2Epdf&parent=%2Fsites%2FEmployee%2Fvpa%2FDocuments

    Connect with us on Social Media!

    TikTok and Instagram: @georgianhospitality

    Facebook and Linkedin: Georgian College Hospitality, Tourism and Recreation

    Page | 4

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