WINN ST

FORTITUDE VALLEY
QLD 4006

LIFE
IN YOUR
LANE
 WHERE A CHIC LIFEST YLE PRECINCT MEETS A BOHEMIAN CULTUR AL COMMUNIT Y. WHERE HAUTE-COUTURE FASHION IS PERFECTLY COMPLIMENTED BY A PAIR OF CONVERSE ALL-STARS.

LIVE IN
A PLACE
WHERE TWO
WORLDS MEET

, ,
WE D LIK E TO INV ITE YO U INTO A W O R L D L IKE N O O T H ER , W H ER E YO U L L F IN D T H E F R EEDO M T O L I V E L IF E IN W H ICH EV ER L A N E YO U CH O O SE.

2 3
 A LIFESTYLE
WHERE CULTURE
AND CULTURED MEET

The Winn is a unique inner-city

development featuring 63
stunningly-appointed one
and two bedroom apartments.
Nestled between elegant James St
and eclectic Brunswick St, The Winn
offers you a rare mix of luxury
apartment living and vibrant
laneway culture.

4 5
 LIFE
WHERE URBAN VIEWS
IN NEW M E E T S O P H I S T I C AT E D
STYLE...
LUXURY
At The Winn, modern design and
on-trend finishes lend the urban
lifestyle a cool new luxury. The
highest quality stone bench tops,
premium rectified tiling,
European appliances and gas
cooking are yours as standard.
Two contemporary colour
schemes let you create an
ambience of twilight or
reflection, with statement
upgrades available.

Choose from the reflection colour scheme (shown above) or THE twilight colour scheme. 7
 LIFE
IN YOUR
ZONE
,
W H E R E E N T E R TA I N E R S D E L I G H T
MEETS PERSONAL OASIS...

14 unique floor plans mean there are 14 ways to

experience life at The Winn. You can choose to
extend your space with indoor/outdoor living
areas; create more functionality with study
nooks, extra storage and ensuites, or enjoy
alfresco entertaining with a view on an
extended balcony. The choice is yours.

8 9
 LIFE
IN FULL
VIEW

W H E R E I N S P I R AT I O N
M E E T S R E L A X AT I O N . . .

At The Winn, your sphere extends beyond the

front door. Sip cocktails as the sun sets over city
views on the rooftop terrace. Stop in for coffee
as you step out of the lift into the ground floor
retail precinct. Keep your car close at hand with
secure underground parking.

10 11
 LIFE SOUTH BANK
KANGAROO POINT CLIFFS

IN POLE
CBD BRISBANE GRAMMAR SCHOOLS
POSITION
VICTORIA PARK GOLF COURSE

STORY BRIDGE ST JOSEPH'S COLLEGE

Live between the sophistication of
ALL HALLOWS' SCHOOL
James St, and embrace the excitement
of the Valley – including the newly CHINATOWN MALL
revitalized Brunswick Street Mall,
Chinatown Mall, and quirky Bakery Lane.
BRUNSWICK ST MALL
JUDITH WRIGHT CENTRE
Walk to the CBD in 15 minutes,
or venture further with excellent bus,
BAKERY LANE
train and ferry services – including
direct links to UQ and QUT NEW FARM VALLEY STATION
university campuses.

New Farm Park, Kangaroo Point Cliffs,

Brisbane City Botanical Gardens and the
Brisbane Powerhouse are within walking
distance. Plus, dedicated buses service
the South Bank cultural precinct
and Brisbane’s major sporting venues.
VALLEY POOL

A hub of commerce, Fortitude Valley

JAMES STREET
is home to specialist food and fashion
boutiques, high-end retailers, cinemas,
home decor centres, weekend markets
and essential services.

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 FORTITUDE VALLEY IS A SUBURB OF MANY STORIES:
A c entury o f pro speri t y dr iv en by in dust r io us Sco t t ish set t l er s a n d Ch in ese m er ch a n t s.
An er a wh en tr ams bro ug h t sh o pper s f r o m fa r a n d w ide t o a depa r t m en t st o r e M ecca .
Dec ades spent in dec line, w h en a sub cult ur e o f n ig h t -l if e a n d m usic r o se f r o m w i t h in .

LIFE
IN FULL
COLOUR
W H E R E H I S T O R Y M E E T S YO U R S T O R Y . . .

W H IL E L A R G E- SCA L E UR B A N R EN EWA L H A S G I V EN H ER ITAG E-

L IST ED ST R EET S N EW SH IN E, T H E VA L L EY R EM A IN S
AUT H EN T IC, UN A PO L O G ET IC A N D O N E- O F -A -KIN D,
JUST L IKE T H O SE W H O CH O O SE T O L I V E T H ER E.

14 15
 W H E R E S O P H I S T I C AT I O N M E E T S S T R E E T C R E D . . . ja m es st r eet

Epicurean James St Boasts

Brisbane’s best café culture,
lined wi th top restaur ants
and bout iques showcasing
fashion and homewares from
high-profile designers.
Sip a coffee beside the wide
avenue, or si t in a bar and
absorb the atmosphere while
,
Brisbane s best and brightest
come out to pl ay.

B ru n s wick S t RE E T

A c e le b r at ion of
d i ve rs i t y an d con t r as t s .
T he e cce n t ric e n d of
F ort i t u de Valle y is a
ta p e s t ry of hip coffe e
s hop s , galle rie s , s t u dios
a nd liv e mu s ic v e n u e s .

B y day, t he s t re e t s b u s t le
w i t h comme rcial act iv i t y.
B y n ight , t he y come
a l iv e wi t h avan t - garde
ba rs , re s tau r an t s an d
e nt e rtain me n t .

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 OVERVIEW

In 2014, over 1,000 apartments

FORTITUDE VALLEY
were sold in Fortitude Valley, more

LIFE
SALES (UNITS)
than doubling this fast-developing
suburb’s previous sales record.* 1000
$1000K

900
At the same time, the housing $900K

preferences of the general

IN HOT
800
$800K
population, especially Generation Y,
700
have been changing. The old ideal of $700K

MEDIAN SALE PRICE

NUMBER OF SALES
a sprawling home in the suburbs is 600
$600K
replaced with apartment living in
500

PROPERTY
$500K
the heart of the action.*
400
$400K

With its unique brand of edgy 300

$300K
sophistication, The Winn is perfectly
200
situated to appeal to the influx of $200K

WHERE OPPORTUNITY MEETS POSSIBILITY. bright young things as they flock 100
$100K
to live the “Valley lifestyle,” offering
investors sustained rental returns.
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

NUMBER OF SALES MEDIAN SALES PRICE UNSETTLED SALES

* Figures courtesy of the Australian Bureau of Statistics, 2014

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 EXCEPTIONAL THE
FORTITUDE VALLEY HOUSING
CAPITAL INNER-CITY
GROWTH FORTITUDE VALLEY APPEAL
MARKET GROWTH
$500K
Brisbane offers investors excellent Apartments are the most
HOW HAS THE BRISBANE
long-term capital growth potential, common type of residence in
MARKET PERFORMED? $450K

averaging 7.29% over the last 30 years. Fortitude Valley, making up over
$400K
Over that time, the median price of units 600,000 90% of all housing – and demand
grew from $65,000 to the current figure
500,000 $350K
continues to increase. With 70% 90% 10% 70% 30%
of $425,500.* of Valley residents choosing to UNITS VS HOUSES RENTERS VS OWNER
400,000 $300K
rent, over twice the Brisbane OCCUPIERS
The Fortitude Valley market is also 300,000
$250K
average,* it presents a highly
delivering promising returns in the short attractive growth market for
200,000
term. At the end of 2014, the 12 month $200K investors.
AVERAGE
100,000
growth figure reached 14.15%, and as NEW APARTMENT
$150K
high as 17.16% over a 5 year period. Median rents in Brisbane have RENT FIGURES
1984 1994 2004 2014
$60,000 $150,000 $364,000 $590,000 $100K also experienced steady increase
Strong population growth and a $65,000 $146,000 $285,000 $425,000 over the past five years.
$50K
considerably lower cost of entry than
1 BEDROOM 1 BEDROOM 2 BEDROOM 2 BEDROOM
southern states makes Brisbane a smart (UNFURNISHED) (FURNISHED) (UNFURNISHED) (FURNISHED)

property investment decision.

$405 $500 $530 $660
1980 1985 1990 1995 2000 2005 2010 2014
$78K $95K $107K $153K $270K $323K $420K $470K

PER WEEK PER WEEK PER WEEK PER WEEK

* Figures courtesy of the Australian Bureau of Statistics

* Figures courtesy of the QLD Government Titles Office and PDS Live 2015 and Residential Tenancies Authority (ATR), 2014

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 DRIVING
AGE DISTRIBUTION
DEMOGRAPHIC LARGE PROPORTION

THE GROWTH OF GEN Y RESIDENTS

INSIGHT 25%

20%

1 | INFRASTRUCTURE 2 | E M P LOY M E N T 3 | E D U C AT I O N A L
POPULATION PROJECTION Almost half of Fortitude Valley’s current
15%
Currently, Fortitude Valley is Fortitude Valley boasts a range FAC I L I T I E S
residents are aged 25 – 34, and this is 10%
at the centre of the largest of attractive employment The Winn is serviced by
2014 forecast to increase to 63% by 2016. This
public infrastructure spending options, from entry-level jobs top-tier primary, secondary
initiative in Australian history. in the thriving hospitality, retail and tertiary educational CURRENT concentration of Gen Y members is roughly
twice that of any other area in Brisbane.*
5%

42,887 POPULATION
$7 billion of work has been and service industries through institutions. Specialty bus
2026 0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 69-70 75-79 80-84 85+
completed, and another
$13 billion of development
to professional roles, with
many of Brisbane’s largest
routes connect tenants with
UQ’s St Lucia campus and
47% INCREASE These young singles and couples earn good
money, with over 38% of Valley residents FORTITUDE VALLEY FORTITUDE VALLEY CATCHMENT BRISBANE LGA
63,018 POPULATION
is planned by 2021.* design, technology and legal QUT’s Kelvin Grove and 2036 making over $1,000 a week.* But despite a

firms based in the suburb. Gardens Point campuses, 74% TOTAL
INCREASE
high disposable income, they have limited

Large-scale urban along with quick and easy links 74,449 POPULATION savings, which makes renting an extremely WEEKLY INCOME DISTRIBUTION OF VALLEY RESIDENTS
attractive option.
revitalization projects 158,000 jobs are expected to institutions in South Bank
like Brunswick St Mall,
Chinatown and Gasworks
to be created in the region
over the next 15 years* –
and the outer suburbs.
FORTITUDE VALLEY Drawn to Fortitude Valley’s social scene,
$0 - $222
16.1% $223 - $585
19.3%
CBD NEWSTEAD BOWEN HILLS employment opportunities and proximity
Plaza, improved transport and with close proximity to Fort i tu de Valle y
to amenities, Gen Y will continue to be
SPR ING HILL NEW FARM
links and new residential/
office developments have
the City and excellent 24 hour
transport links, The Winn
has also be e n n ame d
as the on ly Brisban e
the driving force behind Fortitude Valley’s
increasing rental demand into the future. $586 - $1,077
23.7% $1,078+
38.4%
transformed the Valley into is within reach to all of them. su burb amon g the
Brisbane’s premier cultural n at ion s 'hippe st'
The W i nn ha s a ll the i ngred i ents to at tr a ct the up wa rd ly mobi le Gen Y;
and commercial nexus. by in ve stme n t
a n at tr a ct i ve renta l p ri ce p oi nt, a pa rtments confi gured to thei r
thin k -tan k Urbis.
li fest yle, on- trend st yli ng a nd a locat i on that p uts emp loyment
a nd a n end less a rr ay of enterta i nment op t i ons at thei r d oorstep .

* Figures courtesy of the Australian Bureau of Statistics, 2014 * Figures courtesy of the Australian Bureau of Statistics, 2014

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