Laundry Aggregator App

Entrepreneurship Management
QuiClean
A Laundry Aggregator App
Created by
Group 10
Business
Why a
Idea:
Laundry
Laundry
Aggregator?
Aggregator
> Pain Points
VISION: Transforming
Lack of Facilities
laundry through
Lack of time
convenience and
Regular use
quality
Quality issues
MISSION: To be the
> Target Multiple Customer
laundry service of
Segments
choice.
>Lack of Substantial Competitors
Opportunity Evaluation in the Market Domain - Micro and Macro
Analysis:
TARGET MARKETING TECHNOLOGY

CUSTOMERS STRATEGY PLATFORM
MICRO
ANALYSIS
MARKET SIZE COMPETITION PRICING

STRATEGY
Opportunity Evaluation in the Market Domain - Micro and Macro
Analysis:
MACRO
ANALYSIS
Regulatory Economic
Environment Environment
Opportunity Evaluation in the Industry Domain :
INCREASING
PENETRATION
OF INTERNET
AND COMPETITIVE
SMARTPHONES PRICING
INDUSTRY
DOMAIN
LARGE CONVENIENCE INCREASING

MARKET SIZE AND TIME- AWARENESS
SAVING ABOUT
HYGIENE
Customer Segments
College Students Busy Professionals Families Corporate Clients

Away from home. Work Schedules. Joint Families. Hotels.
Busy with classes. Time is a constraint. With Children. Hospitals.
No laundry Willing to pay. Laundry on a regular Laundry on a regular
facilities on campus basis. basis.
Consumer Persona
She is a manager at a fast paced

company.
Married with 2 young children.
Works for long hours.
Willing to pay for convenience and
quality.
Value services that saves her time.
Value Proposition
Cost
Saves Time Quality Assurance Convenience
Effective
Customer-
relationship
Self-Services
Personal Assistance
Co-creation
Channels
Mobile App
Social Media
Pamphlet and Posters at local
convenience stores
Word of Mouth
Great Support
Revenue Stream
Subscription based income Advertising
Customers can subscribe to our services to get early We will also advertise local restaurants and
deliveries at lower prices convenience stores and earn from them
Commission based revenue Partnership based revenue

Commission from Laundry Services providers as a We can partner through local businesses and ask
percentage of order amount them to help on-board more number of customers
They can share their referral code with the new
customers and the partners will earn on the first
order of every customer on-boarded using their
referral code
Cost Structure
Application Development Cost Marketing and Advertising Expenses
Cost of mobile App development: Avg. 650,000 INR Creating awareness about the company
Android Playstore hosting charges: Social Media marketing (Instagram: around INR
$25 one-time registration charges, 30% of app revenue 10,000 per month)
- Flyers, Pamphlet and Posters
Apple Appstore hosting charges:
No hosting fee, $99 annual fee, 30% of app revenue
Human Resource Expenes Legal Fees

Two Delivery Executive Wages (Part-time and on- Legal charges of registering the company
demand) (Avg. INR 7000 a month each) Trademark registration fees
Two Full time Customer care executive Salary (Avg Legal consultation charges (Avg INR 2000, all
INR 13,000 a month each) included)
DATA
SOURCES
Primary Data Source:
Google Form Survey
Secondary Data Source:
Market Research
KEY FINDINGS
About 78% of the
KEY
respondents were
FINDINGS unhappy with the time
flexibility of their
About 85.1% of the current laundry
respondents
service
preferred Laundry
Service Providers
About 25% of the
over doing laundry at

respondents were
home unhappy with the
range of services of
About 70% of the

their current laundry
respondents were
service
unhappy with the
prices of their current

87.8% VOTED IN FAVOUR OF A
laundry service LAUNDRY AGGREGATOR SERVICE

Technology Platform
Laundry Partners
Online and Offline Marketing
KEY Channels
RESOURCES Customer Support
Logistics and Delivery
Payment and Billing
Data Analytics
Key Activities
Partnering with Marketing and

Local Businesses promotions
Platform Payment
Development management
Order Management Customer Support

Key Partnerships
KEY
PARTNERSHIPS
Laundry Delivery Payment Technology

Service Service Partners Partners
Providers Providers
Thank You
Aman Bhayani (07)
Nayanika Sharma (25)
Raag Verma (33)
Raj Thakur (37)
Rishabh Agarwal (39)
Vijay Palan (64)
Group 10

Laundry Aggregator App

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Laundry Aggregator App

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Entrepreneurship Management

TARGET MARKETING TECHNOLOGY

MARKET SIZE COMPETITION PRICING

LARGE CONVENIENCE INCREASING

College Students Busy Professionals Families Corporate Clients

She is a manager at a fast paced

Commission based revenue Partnership based revenue

Human Resource Expenes Legal Fees

Google Form Survey

Secondary Data Source:

FINDINGS unhappy with the time

About 85.1% of the current laundry

over doing laundry at

home unhappy with the

About 70% of the

prices of their current

laundry service LAUNDRY AGGREGATOR SERVICE

Partnering with Marketing and

Order Management Customer Support

Laundry Delivery Payment Technology

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