NIELSEN CASE COMPETITION (NCC 2018) - ROUN

NIELSEN CASE COMPETITION (NCC 2018) - ROUND 2

CASE STUDY PURPOSE

This case study is designed with a purpose to understand your ability in analyzing data, generating insights and providing r
this case study analysis on power point, it also helps to access your skill in illustrating slides, connecting the dots to build y
questions.

BUSINESS BACKGROUND
Your client is Elite - market leader in Liquid Milk category in Vietnam, having 2 brands - Unami and Unami Organic. By ack
Organic Milk soon, Elite wants to have a deep dive understanding about their own brands performance.

OBJECTIVE

Elite would like Nielsen to do the analysis to evaluate performance of Elite and recommend what Elite should do to stren
is going to launch Organic Milk as a threat.

YOUR ROLE

This case study is designed to be a “real life” situation. You will be a Nielsen consultant to provide market insights and rec
strategy. To present to client in 15 mins, it is suggested to be done in powerpoint file with maximum 20 slides.

The insights & recommendations will be based on Sheet 2 - Manufacturers Performance & Sheet 3 - Consumer Quantitati
Market Product BRAND FLAVOUR PACKAGE
Vietnam (MT Urban) Total Category
Carton
PLBT (Plastic
Bottle)
TFA (Soft pack/
Fino)
Elite
Unami Organic Plain Carton
Unami Organic Sweetened Carton
Unami Organic Sweetened Carton
Unami Organic Sweetened Carton
Unami Chocolate TFA
Unami Plain TFA
Unami Strawberry TFA
Unami Sweetened Carton
Unami Sweetened Carton
Unami Sweetened TFA
Yoji
Smartmilk Sweetened Carton
Smartmilk Sweetened Carton
Star Strawberry Carton
Star Sweetened Carton
Star Sweetened Carton
Star Sweetened TFA
Goldmilk
Goldmilk Less Sugar Carton
Goldmilk Sweetened Carton
Goldmilk Sweetened Carton
Farmy
Pro Plus Vanilla Carton
Pro Plus Vanilla Carton
Pro 100% Fresh Plain TFA
Wonderland
Mina Organic Less Sugar PLBT
Happy Kids Vanilla PLBT
MT Urban Total Category
Carton Carton
PLBT PLBT
TFA TFA
 Elite
Unami Organic Plain Carton
Unami Organic Sweetened Carton
Unami Organic Sweetened Carton
Unami Organic Sweetened Carton
Unami Chocolate TFA
Unami Plain TFA
Unami Strawberry TFA
Unami Sweetened Carton
Unami Sweetened Carton
Unami Sweetened TFA
Yoji
Smartmilk Sweetened Carton
Smartmilk Sweetened Carton
Star Strawberry Carton
Star Sweetened Carton
Star Sweetened Carton
Star Sweetened TFA
Goldmilk
Goldmilk Less Sugar Carton
Goldmilk Sweetened Carton
Goldmilk Sweetened Carton
Farmy
Pro Plus Vanilla Carton
Pro Plus Vanilla Carton
Pro 100% Fresh Plain TFA
Wonderland
Mina Organic Less Sugar PLBT
Happy Kids Vanilla PLBT
TT Off Vietnam Total Category
Carton Carton
PLBT PLBT
TFA TFA
Elite
Unami Organic Plain Carton
Unami Organic Sweetened Carton
Unami Organic Sweetened Carton
Unami Organic Sweetened Carton
Unami Chocolate TFA
Unami Plain TFA
Unami Strawberry TFA
Unami Sweetened Carton
Unami Sweetened Carton
Unami Sweetened TFA
 Yoji
Smartmilk Sweetened Carton
Smartmilk Sweetened Carton
Star Strawberry Carton
Star Sweetened Carton
Star Sweetened Carton
Star Sweetened TFA
Goldmilk
Goldmilk Less Sugar Carton
Goldmilk Sweetened Carton
Goldmilk Sweetened Carton
Farmy
Pro Plus Vanilla Carton
Pro Plus Vanilla Carton
Pro 100% Fresh Plain TFA
Wonderland
Mina Organic Less Sugar PLBT
Happy Kids Vanilla PLBT
TT Off North Total Category
Carton Carton
PLBT PLBT
TFA TFA
Elite
Unami Organic Plain Carton
Unami Organic Sweetened Carton
Unami Organic Sweetened Carton
Unami Organic Sweetened Carton
Unami Chocolate TFA
Unami Plain TFA
Unami Strawberry TFA
Unami Sweetened Carton
Unami Sweetened Carton
Unami Sweetened TFA
Yoji
Smartmilk Sweetened Carton
Smartmilk Sweetened Carton
Star Strawberry Carton
Star Sweetened Carton
Star Sweetened Carton
Star Sweetened TFA
Goldmilk
Goldmilk Less Sugar Carton
Goldmilk Sweetened Carton
Goldmilk Sweetened Carton
 Farmy
Pro Plus Vanilla Carton
Pro Plus Vanilla Carton
Pro 100% Fresh Plain TFA
Wonderland
Mina Organic Less Sugar PLBT
Happy Kids Vanilla PLBT
TT Off Central Total Category
Carton Carton
PLBT PLBT
TFA TFA
Elite
Unami Organic Plain Carton
Unami Organic Sweetened Carton
Unami Organic Sweetened Carton
Unami Organic Sweetened Carton
Unami Chocolate TFA
Unami Plain TFA
Unami Strawberry TFA
Unami Sweetened Carton
Unami Sweetened Carton
Unami Sweetened TFA
Yoji
Smartmilk Sweetened Carton
Smartmilk Sweetened Carton
Star Strawberry Carton
Star Sweetened Carton
Star Sweetened Carton
Star Sweetened TFA
Goldmilk
Goldmilk Less Sugar Carton
Goldmilk Sweetened Carton
Goldmilk Sweetened Carton
Farmy
Pro Plus Vanilla Carton
Pro Plus Vanilla Carton
Pro 100% Fresh Plain TFA
Wonderland
Mina Organic Less Sugar PLBT
Happy Kids Vanilla PLBT
TT Off South Total Category
Carton Carton
PLBT PLBT
TFA TFA
Elite
Unami Organic Plain Carton
Unami Organic Sweetened Carton
Unami Organic Sweetened Carton
Unami Organic Sweetened Carton
Unami Chocolate TFA
Unami Plain TFA
Unami Strawberry TFA
Unami Sweetened Carton
Unami Sweetened Carton
Unami Sweetened TFA
Yoji
Smartmilk Sweetened Carton
Smartmilk Sweetened Carton
Star Strawberry Carton
Star Sweetened Carton
Star Sweetened Carton
Star Sweetened TFA
Goldmilk
Goldmilk Less Sugar Carton
Goldmilk Sweetened Carton
Goldmilk Sweetened Carton
Farmy
Pro Plus Vanilla Carton
Pro Plus Vanilla Carton
Pro 100% Fresh Plain TFA
Wonderland
Mina Organic Less Sugar PLBT
Happy Kids Vanilla PLBT
 Value Sales (Bil. VND)
BASESIZE 2016 2017 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17
20,684 21,376 5,079 5,168 5,226 5,210 5,390 5,576
12,822 12,986 3,195 3,157 3,247 3,223 3,342 3,370

2,987 3,312 720 759 749 758 775 875

4,813 5,006 1,149 1,239 1,211 1,214 1,256 1,314

9,207 9,643 2,232 2,274 2,324 2,377 2,391 2,510
1000 304 288 75 81 78 70 74 79
1000 332 271 76 95 91 71 68 80
110 853 1,100 193 195 222 242 254 282
180 1,431 1,717 331 334 370 395 402 441
220 325 367 75 80 80 90 91 94
220 878 964 212 214 214 239 246 251
220 216 236 49 53 55 59 64 61
110 971 863 252 232 248 239 224 218
180 975 790 248 245 252 231 220 206
220 2,922 3,045 720 745 715 742 749 797
3,151 2,906 754 800 814 783 788 736
110 266 304 67 59 67 73 77 72
170 673 596 168 162 178 165 160 146
180 396 301 94 104 101 97 85 73
110 403 307 98 109 103 94 92 78
180 1,070 923 261 272 278 259 259 242
220 344 475 67 95 87 95 116 125
1,847 1,861 511 472 452 412 494 494
180 349 404 86 86 87 90 103 102
110 477 486 135 119 118 105 128 128
180 1,021 971 290 267 246 218 263 264
1,435 1,619 336 345 373 380 415 429
110 577 614 124 139 151 162 161 162
180 501 551 122 125 127 128 141 148
220 356 455 90 81 95 90 114 119
1,084 1,355 237 262 284 301 291 343
237 295 371 60 79 74 81 77 87
237 789 984 176 183 210 220 214 256
4,535 4,841 1,141 1,146 1,144 1,104 1,179 1,265
2,319 2,441 587 580 584 568 610 633
1,265 1,396 324 324 314 303 321 366
914 951 222 235 235 223 235 254
 1,735 1,742 438 437 438 422 430 459
1000 190 181 50 50 48 43 47 49
1000 166 124 40 48 46 32 30 36
110 101 116 29 23 25 24 29 31
180 293 317 74 69 70 79 73 82
220 61 80 13 13 16 19 19 22
220 196 227 51 48 46 51 55 59
220 36 46 8 8 9 10 11 13
110 81 69 22 20 22 17 18 16
180 111 88 31 29 29 23 23 22
220 501 495 121 129 126 125 124 129
482 483 110 125 125 122 126 122
110 24 25 6 5 6 7 7 5
170 97 91 25 22 24 26 25 21
180 70 53 17 20 18 15 14 13
110 46 38 11 13 12 10 10 9
180 176 166 38 46 47 45 46 43
220 70 110 13 20 18 19 25 31
444 533 117 110 110 108 129 139
180 120 154 31 28 30 32 36 39
110 86 110 22 21 22 21 26 29
180 238 269 64 60 58 56 67 72
234 276 58 57 61 58 67 71
110 92 105 20 23 24 24 26 29
180 72 96 16 17 19 20 23 24
220 71 75 21 17 19 14 18 18
227 319 48 54 62 64 71 77
237 104 142 23 26 27 28 30 33
237 124 177 25 28 35 36 40 44
16,149 16,534 3,938 4,023 4,082 4,106 4,211 4,311
10,503 10,545 2,608 2,577 2,664 2,655 2,731 2,737
1,722 1,915 396 436 436 455 454 509
3,899 4,055 927 1,004 976 991 1,021 1,060
7,472 7,901 1,794 1,837 1,886 1,955 1,961 2,050
1000 113 107 25 31 30 27 27 30
1000 167 147 36 47 45 39 37 44
110 752 985 164 173 197 218 225 250
180 1,138 1,400 258 264 300 315 329 358
220 264 287 62 67 64 71 72 73
220 682 737 161 165 167 189 191 192
220 180 190 42 45 45 49 53 49
110 890 795 230 212 226 223 206 202
180 864 702 218 216 223 208 197 184
220 2,421 2,550 599 616 589 617 626 668
 2,669 2,423 644 675 690 661 661 614
110 242 279 60 54 61 66 70 67
170 576 505 143 140 154 139 135 125
180 326 248 77 84 83 82 70 60
110 358 269 87 96 91 84 82 68
180 894 758 222 226 231 214 213 200
220 273 365 54 75 69 76 91 94
1,403 1,328 394 363 342 304 364 355
180 229 250 56 58 57 58 66 63
110 391 376 113 97 96 84 103 100
180 783 702 226 207 188 162 195 192
1,200 1,343 279 288 312 322 349 358
110 485 509 104 116 127 138 135 133
180 429 454 106 108 108 108 118 124
220 286 379 69 64 76 77 95 101
856 1,036 188 209 222 237 221 266
237 191 229 37 53 47 53 47 54
237 665 807 151 155 175 184 174 212
3,726 3,624 895 937 962 932 956 969
3,283 3,178 803 821 836 822 849 837
274 288 58 70 76 70 70 86
170 157 34 45 50 40 37 47
1,192 1,250 263 303 320 306 306 336
1000 47 41 10 14 13 10 11 12
1000 71 62 14 23 21 14 14 21
110 141 167 28 37 40 36 40 43
180 174 197 40 44 45 46 46 52
220 4 22 0 0 0 4 5 6
220 17 55 0 3 12 13 17
220 3 9 0 2 2 3
110 434 410 104 110 115 106 98 104
180 282 217 67 76 78 62 62 56
220 19 71 3 14 16 22
612 539 140 151 162 159 157 138
110 55 63 14 11 14 16 17 17
170 166 162 43 38 42 42 45 42
180 131 102 29 35 34 33 28 24
110 80 56 16 21 21 22 20 13
180 174 146 38 45 48 44 45 40
220 7 9 0 2 2 2 2 2
423 372 127 113 96 86 102 100
180 34 34 8 10 8 8 9 10
110 143 135 44 36 32 31 36 35
180 245 203 75 67 56 46 57 55
 108 107 25 26 29 29 29 26
110 94 98 21 22 24 26 26 23
180 11 8 2 3 4 2 2 2
220 3 1 1 1 1 1 0 0
52 73 10 13 14 14 15 20
237 13 22 3 3 3 3 4 7
237 38 50 7 10 11 11 12 13
4,028 4,244 977 986 1,025 1,039 1,098 1,114
2,837 2,927 697 683 729 728 756 760
511 617 116 134 124 138 158 165
668 691 161 165 169 172 182 186
1,703 1,893 412 392 435 465 466 491
1000 10 10 2 3 3 2 2 3
1000 14 16 2 3 5 4 3 4
110 297 418 63 63 80 93 93 106
180 342 451 73 75 93 101 104 116
220 46 54 12 11 11 12 13 14
220 183 187 43 44 46 49 48 50
220 16 21 3 3 4 6 7 6
110 232 181 64 54 59 56 51 45
180 219 170 61 53 53 52 48 45
220 345 383 88 82 83 91 96 101
625 536 146 162 168 149 146 133
110 107 123 26 27 26 27 27 30
170 227 196 56 56 63 53 50 49
180 32 16 7 10 8 7 6 4
110 68 51 13 20 19 16 17 12
180 160 110 38 42 44 36 35 27
220 32 38 7 9 8 9 10 11
446 426 127 112 110 97 124 116
180 51 54 13 12 13 13 16 14
110 169 160 48 41 44 36 46 43
180 226 211 67 59 53 47 62 59
410 435 90 98 105 117 124 124
110 243 269 46 57 63 77 71 73
180 58 53 19 14 12 13 17 14
220 109 113 25 27 30 27 35 37
155 206 31 38 41 45 48 50
237 50 62 8 15 12 14 14 13
237 105 144 23 23 29 31 34 37
8,395 8,666 2,066 2,100 2,094 2,135 2,156 2,228
4,384 4,440 1,108 1,073 1,098 1,105 1,127 1,141
937 1,010 223 231 236 247 225 259
3,062 3,207 732 793 757 779 801 827
 4,576 4,758 1,119 1,142 1,131 1,184 1,188 1,224
1000 62 57 15 16 15 15 15 16
1000 88 71 22 23 22 21 20 19
110 316 399 74 75 79 89 92 101
180 620 751 145 146 161 169 178 189
220 207 211 48 53 51 55 53 52
220 468 492 113 116 114 126 128 125
220 157 159 37 40 40 40 43 40
110 271 218 75 65 66 66 61 57
180 387 320 96 95 99 96 89 84
220 2,000 2,081 495 512 485 507 509 541
1,432 1,348 357 362 360 353 358 343
110 79 92 19 16 21 23 26 20
170 184 153 45 46 49 44 41 36
180 170 138 42 41 43 43 39 34
110 210 161 58 55 51 46 45 42
180 559 498 147 139 139 133 132 132
220 230 306 46 63 57 63 76 79
534 530 140 138 135 121 138 139
180 160 179 39 40 41 40 46 44
110 57 61 16 15 14 12 15 15
180 317 290 85 82 80 69 76 79
682 801 164 164 177 177 196 208
110 214 217 50 51 56 57 57 56
180 303 338 73 78 77 75 82 91
220 165 246 41 35 44 45 57 62
650 758 147 157 167 178 157 196
237 124 138 25 34 31 35 28 32
237 526 620 122 123 136 144 129 164
 Value % Share
Q3'17 Q4'17 2016 2017 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17
5,373 5,036 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
3,255 3,019 62.0 60.8 62.9 61.1 62.1 61.9 62.0 60.4

831 831 14.4 15.5 14.2 14.7 14.3 14.6 14.4 15.7

1,270 1,167 23.3 23.4 22.6 24.0 23.2 23.3 23.3 23.6
2,459 2,283 44.5 45.1 43.9 44.0 44.5 45.6 44.4 45.0
73 62 1.5 1.3 1.5 1.6 1.5 1.3 1.4 1.4
69 55 1.6 1.3 1.5 1.8 1.7 1.4 1.3 1.4
285 280 4.1 5.1 3.8 3.8 4.2 4.6 4.7 5.0
445 429 6.9 8.0 6.5 6.5 7.1 7.6 7.5 7.9
96 87 1.6 1.7 1.5 1.5 1.5 1.7 1.7 1.7
246 220 4.2 4.5 4.2 4.1 4.1 4.6 4.6 4.5
58 53 1.0 1.1 1.0 1.0 1.0 1.1 1.2 1.1
219 202 4.7 4.0 5.0 4.5 4.7 4.6 4.2 3.9
193 171 4.7 3.7 4.9 4.7 4.8 4.4 4.1 3.7
775 724 14.1 14.2 14.2 14.4 13.7 14.2 13.9 14.3
714 669 15.2 13.6 14.8 15.5 15.6 15.0 14.6 13.2
79 77 1.3 1.4 1.3 1.1 1.3 1.4 1.4 1.3
145 145 3.3 2.8 3.3 3.1 3.4 3.2 3.0 2.6
75 68 1.9 1.4 1.8 2.0 1.9 1.9 1.6 1.3
73 64 2.0 1.4 1.9 2.1 2.0 1.8 1.7 1.4
218 204 5.2 4.3 5.1 5.3 5.3 5.0 4.8 4.3
124 110 1.7 2.2 1.3 1.8 1.7 1.8 2.2 2.2
439 434 8.9 8.7 10.1 9.1 8.6 7.9 9.2 8.9
95 105 1.7 1.9 1.7 1.7 1.7 1.7 1.9 1.8
119 110 2.3 2.3 2.7 2.3 2.3 2.0 2.4 2.3
225 219 4.9 4.5 5.7 5.2 4.7 4.2 4.9 4.7
414 360 6.9 7.6 6.6 6.7 7.1 7.3 7.7 7.7
152 140 2.8 2.9 2.4 2.7 2.9 3.1 3.0 2.9
144 118 2.4 2.6 2.4 2.4 2.4 2.5 2.6 2.7
118 103 1.7 2.1 1.8 1.6 1.8 1.7 2.1 2.1
358 363 5.2 6.3 4.7 5.1 5.4 5.8 5.4 6.1
99 108 1.4 1.7 1.2 1.5 1.4 1.6 1.4 1.6
259 255 3.8 4.6 3.5 3.5 4.0 4.2 4.0 4.6
1,235 1,162 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
628 570 51.1 50.4 51.4 50.6 51.0 51.5 51.8 50.0
350 360 27.9 28.8 28.4 28.2 27.4 27.5 27.2 28.9
243 219 20.2 19.6 19.4 20.5 20.6 20.2 19.9 20.1
 455 397 38.3 36.0 38.4 38.2 38.3 38.2 36.5 36.3
46 39 4.2 3.7 4.4 4.3 4.2 3.9 4.0 3.9
32 26 3.7 2.6 3.5 4.2 4.0 2.9 2.6 2.8
29 27 2.2 2.4 2.5 2.0 2.2 2.2 2.5 2.5
87 74 6.5 6.5 6.5 6.0 6.1 7.2 6.2 6.5
21 18 1.3 1.7 1.1 1.2 1.4 1.7 1.6 1.7
58 54 4.3 4.7 4.4 4.2 4.0 4.6 4.7 4.7
12 10 0.8 0.9 0.7 0.7 0.8 0.9 1.0 1.0
18 16 1.8 1.4 1.9 1.8 1.9 1.5 1.5 1.3
23 20 2.4 1.8 2.7 2.5 2.5 2.1 2.0 1.7
129 113 11.0 10.2 10.6 11.2 11.0 11.3 10.5 10.2
119 116 10.6 10.0 9.7 10.9 10.9 11.1 10.7 9.6
7 6 0.5 0.5 0.5 0.4 0.5 0.6 0.6 0.4
23 22 2.1 1.9 2.2 1.9 2.1 2.4 2.1 1.7
12 14 1.5 1.1 1.5 1.7 1.6 1.4 1.2 1.0
9 10 1.0 0.8 1.0 1.1 1.0 0.9 0.8 0.7
39 38 3.9 3.4 3.4 4.0 4.1 4.0 3.9 3.4
29 26 1.5 2.3 1.1 1.7 1.6 1.7 2.1 2.4
134 130 9.8 11.0 10.2 9.6 9.6 9.8 11.0 11.0
39 40 2.7 3.2 2.7 2.5 2.6 2.9 3.1 3.1
29 27 1.9 2.3 1.9 1.9 1.9 1.9 2.2 2.3
66 63 5.2 5.6 5.6 5.2 5.1 5.0 5.7 5.7
70 68 5.2 5.7 5.1 5.0 5.4 5.2 5.7 5.6
25 25 2.0 2.2 1.8 2.0 2.1 2.1 2.2 2.3
26 23 1.6 2.0 1.4 1.5 1.6 1.8 1.9 1.9
20 19 1.6 1.6 1.9 1.5 1.6 1.3 1.6 1.4
86 85 5.0 6.6 4.2 4.7 5.4 5.8 6.0 6.1
37 42 2.3 2.9 2.0 2.3 2.4 2.5 2.6 2.6
49 43 2.7 3.7 2.2 2.4 3.0 3.2 3.4 3.5
4,139 3,874 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
2,627 2,449 65.0 63.8 66.2 64.1 65.2 64.7 64.9 63.5
481 471 10.7 11.6 10.1 10.8 10.7 11.1 10.8 11.8
1,026 948 24.1 24.5 23.5 25.0 23.9 24.1 24.2 24.6
2,004 1,886 46.3 47.8 45.6 45.7 46.2 47.6 46.6 47.6
27 23 0.7 0.6 0.6 0.8 0.7 0.7 0.6 0.7
37 29 1.0 0.9 0.9 1.2 1.1 0.9 0.9 1.0
256 254 4.7 6.0 4.2 4.3 4.8 5.3 5.3 5.8
358 355 7.0 8.5 6.5 6.6 7.3 7.7 7.8 8.3
75 69 1.6 1.7 1.6 1.7 1.6 1.7 1.7 1.7
188 167 4.2 4.5 4.1 4.1 4.1 4.6 4.5 4.5
46 43 1.1 1.2 1.1 1.1 1.1 1.2 1.3 1.1
202 186 5.5 4.8 5.8 5.3 5.5 5.4 4.9 4.7
170 151 5.4 4.2 5.5 5.4 5.5 5.1 4.7 4.3
646 611 15.0 15.4 15.2 15.3 14.4 15.0 14.9 15.5
594 553 16.5 14.7 16.3 16.8 16.9 16.1 15.7 14.2
72 71 1.5 1.7 1.5 1.4 1.5 1.6 1.7 1.5
122 123 3.6 3.1 3.6 3.5 3.8 3.4 3.2 2.9
63 54 2.0 1.5 2.0 2.1 2.0 2.0 1.7 1.4
64 55 2.2 1.6 2.2 2.4 2.2 2.0 1.9 1.6
179 166 5.5 4.6 5.6 5.6 5.7 5.2 5.0 4.6
95 84 1.7 2.2 1.4 1.9 1.7 1.9 2.2 2.2
305 303 8.7 8.0 10.0 9.0 8.4 7.4 8.7 8.2
56 65 1.4 1.5 1.4 1.4 1.4 1.4 1.6 1.5
91 83 2.4 2.3 2.9 2.4 2.4 2.0 2.4 2.3
159 156 4.8 4.2 5.7 5.2 4.6 3.9 4.6 4.4
344 293 7.4 8.1 7.1 7.2 7.6 7.9 8.3 8.3
127 114 3.0 3.1 2.6 2.9 3.1 3.4 3.2 3.1
118 94 2.7 2.7 2.7 2.7 2.6 2.6 2.8 2.9
98 84 1.8 2.3 1.8 1.6 1.9 1.9 2.3 2.3
272 278 5.3 6.3 4.8 5.2 5.4 5.8 5.2 6.2
62 66 1.2 1.4 0.9 1.3 1.2 1.3 1.1 1.2
210 212 4.1 4.9 3.8 3.9 4.3 4.5 4.1 4.9
910 789 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
796 697 88.1 87.7 89.7 87.7 86.9 88.2 88.8 86.3
72 61 7.4 8.0 6.5 7.5 7.9 7.5 7.3 8.8
43 31 4.5 4.3 3.8 4.9 5.2 4.3 3.9 4.8
321 286 32.0 34.5 29.4 32.3 33.2 32.9 32.0 34.6
10 7 1.3 1.1 1.1 1.5 1.4 1.1 1.1 1.3
16 10 1.9 1.7 1.6 2.5 2.1 1.5 1.5 2.2
41 43 3.8 4.6 3.2 3.9 4.1 3.9 4.2 4.4
52 47 4.7 5.4 4.5 4.7 4.7 4.9 4.8 5.4
6 5 0.1 0.6 0.0 0.0 0.0 0.4 0.5 0.6
15 11 0.5 1.5 0.0 0.3 1.3 1.3 1.7
2 2 0.1 0.2 0.0 0.2 0.2 0.3
108 100 11.6 11.3 11.6 11.7 12.0 11.4 10.2 10.7
52 48 7.6 6.0 7.5 8.1 8.1 6.6 6.4 5.8
19 13 0.5 2.0 0.3 1.5 1.7 2.2
134 110 16.4 14.9 15.7 16.1 16.8 17.0 16.4 14.2
15 15 1.5 1.7 1.6 1.2 1.4 1.7 1.7 1.7
40 36 4.5 4.5 4.8 4.1 4.4 4.5 4.7 4.3
31 20 3.5 2.8 3.3 3.7 3.6 3.5 2.9 2.4
13 10 2.1 1.6 1.8 2.2 2.2 2.4 2.1 1.4
33 28 4.7 4.0 4.2 4.8 5.0 4.7 4.8 4.2
3 2 0.2 0.3 0.1 0.2 0.2 0.2 0.2 0.2
89 81 11.3 10.3 14.2 12.1 10.0 9.2 10.7 10.3
7 8 0.9 0.9 0.9 1.0 0.8 0.9 0.9 1.0
33 30 3.9 3.7 4.9 3.9 3.3 3.3 3.8 3.7
48 43 6.6 5.6 8.4 7.2 5.8 5.0 6.0 5.6
 25 28 2.9 3.0 2.8 2.8 3.0 3.1 3.0 2.6
23 26 2.5 2.7 2.4 2.4 2.5 2.8 2.7 2.4
1 1 0.3 0.2 0.3 0.3 0.4 0.2 0.3 0.3
0 0 0.1 0.0 0.1 0.1 0.1 0.1 0.0 0.0
21 17 1.4 2.0 1.1 1.4 1.5 1.5 1.6 2.0
7 5 0.4 0.6 0.3 0.4 0.4 0.4 0.4 0.7
14 12 1.0 1.4 0.8 1.1 1.1 1.1 1.2 1.3
1,049 983 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
725 686 70.4 69.0 71.3 69.3 71.1 70.0 68.8 68.2
147 147 12.7 14.5 11.8 13.6 12.1 13.3 14.4 14.8
174 148 16.6 16.3 16.5 16.8 16.5 16.6 16.6 16.7
485 450 42.3 44.6 42.1 39.7 42.4 44.7 42.5 44.1
3 2 0.2 0.2 0.2 0.3 0.3 0.2 0.2 0.2
4 4 0.4 0.4 0.2 0.4 0.4 0.4 0.3 0.4
110 109 7.4 9.9 6.4 6.4 7.8 8.9 8.4 9.5
118 113 8.5 10.6 7.5 7.6 9.1 9.7 9.5 10.4
14 12 1.1 1.3 1.2 1.2 1.0 1.1 1.2 1.3
46 43 4.5 4.4 4.4 4.5 4.5 4.7 4.4 4.5
5 4 0.4 0.5 0.3 0.3 0.4 0.6 0.6 0.5
44 42 5.8 4.3 6.6 5.4 5.7 5.3 4.6 4.0
42 34 5.4 4.0 6.2 5.4 5.1 5.0 4.4 4.1
99 87 8.6 9.0 9.0 8.4 8.1 8.7 8.8 9.1
130 126 15.5 12.6 14.9 16.5 16.4 14.3 13.3 11.9
32 34 2.6 2.9 2.7 2.7 2.6 2.6 2.5 2.7
48 49 5.6 4.6 5.7 5.6 6.1 5.1 4.6 4.4
3 3 0.8 0.4 0.7 1.0 0.8 0.7 0.6 0.3
12 10 1.7 1.2 1.3 2.0 1.8 1.6 1.6 1.1
24 24 4.0 2.6 3.8 4.2 4.3 3.5 3.2 2.4
11 7 0.8 0.9 0.7 0.9 0.8 0.9 0.9 1.0
94 92 11.1 10.0 13.0 11.3 10.7 9.3 11.3 10.4
11 13 1.3 1.3 1.3 1.2 1.2 1.3 1.5 1.2
38 33 4.2 3.8 4.9 4.1 4.3 3.5 4.2 3.9
45 46 5.6 5.0 6.8 6.0 5.1 4.5 5.7 5.3
107 80 10.2 10.2 9.2 9.9 10.3 11.2 11.3 11.2
68 55 6.0 6.3 4.7 5.8 6.2 7.4 6.5 6.5
12 9 1.4 1.2 1.9 1.4 1.2 1.2 1.6 1.3
27 15 2.7 2.7 2.6 2.7 2.9 2.6 3.2 3.3
49 58 3.8 4.8 3.2 3.8 4.0 4.3 4.4 4.5
14 20 1.2 1.4 0.8 1.5 1.2 1.4 1.3 1.2
35 38 2.6 3.4 2.3 2.4 2.8 2.9 3.1 3.3
2,179 2,103 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
1,107 1,066 52.2 51.2 53.6 51.1 52.4 51.8 52.3 51.2
262 264 11.2 11.7 10.8 11.0 11.3 11.6 10.5 11.6
809 770 36.5 37.0 35.4 37.8 36.2 36.5 37.2 37.1
1,197 1,150 54.5 54.9 54.2 54.4 54.0 55.5 55.1 54.9
13 13 0.7 0.7 0.7 0.8 0.7 0.7 0.7 0.7
16 16 1.1 0.8 1.1 1.1 1.1 1.0 0.9 0.9
105 101 3.8 4.6 3.6 3.6 3.8 4.1 4.3 4.5
188 195 7.4 8.7 7.0 7.0 7.7 7.9 8.3 8.5
54 52 2.5 2.4 2.3 2.5 2.4 2.6 2.4 2.3
127 112 5.6 5.7 5.5 5.5 5.4 5.9 5.9 5.6
39 36 1.9 1.8 1.8 1.9 1.9 1.9 2.0 1.8
53 47 3.2 2.5 3.6 3.1 3.1 3.1 2.8 2.5
76 70 4.6 3.7 4.7 4.5 4.7 4.5 4.1 3.8
525 507 23.8 24.0 24.0 24.4 23.1 23.8 23.6 24.3
329 317 17.1 15.6 17.3 17.2 17.2 16.5 16.6 15.4
24 22 0.9 1.1 0.9 0.8 1.0 1.1 1.2 0.9
36 40 2.2 1.8 2.2 2.2 2.3 2.1 1.9 1.6
32 34 2.0 1.6 2.0 2.0 2.0 2.0 1.8 1.5
39 35 2.5 1.9 2.8 2.6 2.5 2.2 2.1 1.9
120 114 6.7 5.8 7.1 6.6 6.6 6.3 6.1 5.9
78 73 2.7 3.5 2.2 3.0 2.7 2.9 3.5 3.5
123 131 6.4 6.1 6.8 6.6 6.5 5.7 6.4 6.2
41 49 1.9 2.1 1.9 1.9 2.0 1.9 2.1 2.0
15 15 0.7 0.7 0.8 0.7 0.7 0.6 0.7 0.7
67 67 3.8 3.3 4.1 3.9 3.8 3.3 3.5 3.6
212 185 8.1 9.2 7.9 7.8 8.5 8.3 9.1 9.3
55 49 2.6 2.5 2.4 2.4 2.7 2.7 2.7 2.5
91 74 3.6 3.9 3.5 3.7 3.7 3.5 3.8 4.1
66 62 2.0 2.8 2.0 1.7 2.1 2.1 2.6 2.8
201 203 7.7 8.7 7.1 7.5 8.0 8.4 7.3 8.8
39 38 1.5 1.6 1.2 1.6 1.5 1.6 1.3 1.4
162 165 6.3 7.2 5.9 5.9 6.5 6.7 6.0 7.4
 Numeric Distribution
Q3'17 Q4'17 2016 2017 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17
100.0 100.0 62 63 62 62 62 62 62 62
60.6 59.9 24 24 24 23 22 22 22 22

15.5 16.5 23 26 22 23 23 23 25 26

23.6 23.2 26 26 26 26 26 26 26 26
45.8 45.3 44 43 44 43 42 42 43 42
1.4 1.2 2 3 2 1 2 2 3 2
1.3 1.1 4 3 3 3 4 3 3 3
5.3 5.6 16 18 15 15 15 16 16 17
8.3 8.5 17 18 16 15 16 17 17 17
1.8 1.7 8 9 7 7 7 8 8 9
4.6 4.4 16 17 14 14 15 16 17 17
1.1 1.0 7 8 6 6 6 7 6 7
4.1 4.0 20 17 20 19 18 18 17 16
3.6 3.4 16 14 16 15 15 14 14 13
14.4 14.4 26 26 25 25 26 26 26 26
13.3 13.3 35 32 35 33 33 32 32 31
1.5 1.5 10 10 10 8 9 9 10 9
2.7 2.9 15 14 15 14 15 15 14 14
1.4 1.4 9 8 8 9 9 8 8 7
1.4 1.3 13 12 13 13 12 12 12 11
4.1 4.1 19 16 19 19 18 16 16 15
2.3 2.2 5 7 4 5 5 5 7 6
8.2 8.6 17 14 17 15 14 13 14 14
1.8 2.1 3 4 3 3 3 3 4 3
2.2 2.2 9 9 9 8 7 7 9 8
4.2 4.3 13 11 13 11 11 9 11 11
7.7 7.2 12 12 11 11 11 12 12 11
2.8 2.8 3 4 2 2 2 3 4 3
2.7 2.3 1 1 1 1 1 1 1 1
2.2 2.1 3 3 2 1 2 3 3 3
6.7 7.2 4 4 2 3 4 3 4 4
1.8 2.1 1 1 0 1 1 1 1 1
4.8 5.1 3 4 2 2 3 3 3 4
100.0 100.0 99 99 99 99 99 99 99 99
50.9 49.0 98 96 98 96 96 96 96 94
28.3 31.0 80 81 74 80 79 79 79 81
19.7 18.8 94 96 88 88 94 94 95 96
36.9 34.1 99 98 99 99 99 99 98 97
3.8 3.4 89 88 87 89 86 86 81 88
2.6 2.2 98 93 98 95 89 89 88 92
2.3 2.3 78 83 67 75 76 78 78 83
7.0 6.4 87 86 86 87 86 86 86 86
1.7 1.5 67 72 41 42 60 67 69 72
4.7 4.6 91 88 45 48 85 91 88 88
1.0 0.9 63 69 35 40 49 63 63 69
1.4 1.4 57 57 51 54 57 57 53 56
1.9 1.7 71 64 63 71 63 61 62 64
10.4 9.7 90 92 52 52 88 90 90 92
9.7 9.9 92 89 92 85 86 84 87 89
0.6 0.5 21 20 16 21 21 20 19 19
1.9 1.9 44 49 43 42 44 40 36 42
1.0 1.2 66 68 64 65 66 64 62 62
0.8 0.8 59 52 59 57 51 45 50 52
3.1 3.3 75 80 75 68 74 74 76 77
2.3 2.2 46 47 40 45 43 46 41 44
10.8 11.2 96 94 96 85 92 90 91 94
3.1 3.5 70 80 69 61 70 69 70 74
2.3 2.3 57 65 55 57 53 50 58 63
5.4 5.4 82 90 81 72 80 82 84 90
5.7 5.8 55 60 46 50 53 55 58 56
2.0 2.2 50 56 36 48 50 50 51 51
2.1 2.0 38 48 36 32 36 38 44 44
1.6 1.7 20 21 15 20 18 16 19 21
7.0 7.3 80 82 74 72 79 80 82 80
3.0 3.6 48 53 42 47 45 48 46 49
4.0 3.7 69 72 52 55 60 69 69 70
100.0 100.0 87 86 87 86 86 86 86 86
63.5 63.2 43 41 43 40 39 39 39 39
11.6 12.2 27 30 25 26 25 27 29 30
24.8 24.5 42 42 40 42 42 42 42 42
48.4 48.7 69 69 69 68 68 68 67 69
0.7 0.6 3 4 3 3 3 3 3 3
0.9 0.8 6 5 5 5 6 5 5 5
6.2 6.5 29 32 27 28 29 29 29 31
8.7 9.2 29 32 27 27 28 29 29 29
1.8 1.8 14 15 12 13 13 14 14 15
4.5 4.3 28 28 22 23 26 28 28 27
1.1 1.1 12 14 11 11 12 12 12 13
4.9 4.8 38 32 38 34 33 33 32 30
4.1 3.9 29 24 29 27 27 26 24 23
15.6 15.8 42 42 39 39 41 42 42 42
14.4 14.3 58 55 58 57 57 55 55 53
1.7 1.8 19 18 19 16 17 18 18 17
2.9 3.2 28 25 28 25 27 25 25 24
1.5 1.4 16 13 15 16 15 15 13 11
1.5 1.4 24 21 24 23 22 21 21 18
4.3 4.3 31 28 31 31 31 27 28 27
2.3 2.2 9 11 6 9 9 9 11 11
7.4 7.8 30 25 30 26 26 23 25 24
1.3 1.7 6 7 6 5 4 4 6 6
2.2 2.1 17 15 17 16 14 12 15 15
3.8 4.0 22 19 22 20 19 16 19 18
8.3 7.6 21 22 21 21 20 21 22 20
3.1 3.0 5 6 4 5 5 5 6 5
2.9 2.4 3 3 2 2 3 2 2 2
2.4 2.2 4 5 4 4 4 4 4 5
6.6 7.2 6 7 5 6 6 6 6 6
1.5 1.7 1 2 1 1 1 1 1 1
5.1 5.5 6 6 4 5 6 5 6 6
100.0 100.0 89 88 88 88 89 88 87 88
87.4 88.4 55 54 55 51 55 54 54 54
7.9 7.7 26 33 24 25 25 26 30 33
4.7 3.9 7 7 6 7 7 7 6 7
35.3 36.3 52 54 51 51 52 51 51 54
1.1 0.9 5 5 3 4 4 5 5 5
1.8 1.3 8 7 5 7 8 7 7 7
4.5 5.5 17 19 17 17 17 16 18 18
5.7 5.9 14 18 13 12 13 14 13 16
0.6 0.6 3 3 0 0 1 3 3 3
1.7 1.3 6 7 NA 0 4 6 6 7
0.2 0.2 3 3 NA NA 1 3 3 3
11.9 12.7 41 40 41 39 38 41 39 40
5.7 6.1 29 28 28 29 27 27 28 24
2.1 1.7 6 7 NA NA 3 6 6 6
14.8 13.9 52 49 52 50 51 50 49 46
1.6 1.9 14 14 14 10 12 12 14 13
4.3 4.5 28 23 28 21 25 23 23 23
3.4 2.5 21 16 19 21 21 19 15 14
1.4 1.3 16 14 16 16 15 16 14 12
3.6 3.5 23 22 21 23 23 21 22 21
0.4 0.2 2 2 1 1 2 2 2 1
9.7 10.3 36 29 36 31 28 26 29 27
0.8 1.0 4 5 3 4 3 3 5 3
3.7 3.8 24 21 24 20 19 17 21 19
5.2 5.5 28 22 28 22 21 18 22 19
 2.7 3.5 13 14 13 13 12 13 13 11
2.6 3.3 4 4 2 2 3 4 3 3
0.1 0.2 0 0 0 0 0 0 0 0
0.0 0.0 0 1 0 0 0 0 0 0
2.4 2.1 2 2 1 1 2 2 1 2
0.8 0.6 1 1 0 0 1 1 1 1
1.6 1.5 1 2 1 1 1 1 1 1
100.0 100.0 91 90 91 90 90 90 90 89
69.1 69.8 48 50 47 44 48 48 47 46
14.0 14.9 37 42 34 34 34 37 42 42
16.6 15.0 37 38 35 36 37 37 38 37
46.3 45.8 75 73 75 75 72 73 73 72
0.3 0.2 2 2 2 1 2 2 2 1
0.4 0.4 4 3 2 3 4 4 3 3
10.5 11.1 38 42 36 36 38 37 38 40
11.3 11.5 38 42 36 35 38 38 40 38
1.3 1.2 11 13 11 11 10 11 13 13
4.4 4.4 29 29 25 26 26 29 29 26
0.4 0.4 6 8 6 6 6 6 8 8
4.2 4.3 40 31 40 37 34 32 31 28
4.0 3.5 35 25 35 30 25 26 25 23
9.4 8.9 37 38 34 34 37 37 38 37
12.4 12.8 65 59 64 65 63 61 59 58
3.0 3.5 26 27 26 24 25 25 26 27
4.6 5.0 38 37 37 36 37 38 37 36
0.3 0.3 7 6 6 7 6 6 6 4
1.1 1.0 18 16 16 18 17 15 16 13
2.3 2.5 29 23 27 29 29 21 23 21
1.0 0.7 6 8 4 5 6 5 8 8
8.9 9.3 38 35 38 36 35 29 35 34
1.1 1.3 7 8 7 6 5 6 7 7
3.6 3.4 25 24 25 24 22 18 24 24
4.2 4.6 28 26 28 25 25 21 26 25
10.2 8.1 35 34 34 33 35 34 34 30
6.5 5.6 7 9 6 6 7 6 9 8
1.1 0.9 2 2 2 2 2 1 2 1
2.6 1.6 4 4 4 4 4 4 4 4
4.7 5.9 9 10 6 7 9 8 9 10
1.4 2.1 3 3 1 2 1 3 3 3
3.3 3.9 8 9 6 6 8 8 9 9
100.0 100.0 83 84 83 83 83 83 82 83
50.8 50.7 50 47 50 46 46 45 46 44
12.0 12.5 22 23 22 21 22 22 23 22
37.1 36.6 72 71 69 72 71 71 71 70
54.9 54.7 77 79 77 77 76 76 76 76
0.6 0.6 4 4 4 3 2 3 4 4
0.7 0.7 6 6 5 5 6 6 6 5
4.8 4.8 34 36 30 31 31 34 34 34
8.6 9.3 35 36 32 34 33 35 35 34
2.5 2.5 23 25 22 23 23 23 24 25
5.8 5.3 43 45 38 37 43 43 43 43
1.8 1.7 23 26 21 23 23 22 21 25
2.4 2.2 34 26 34 30 31 29 26 25
3.5 3.3 29 23 25 28 29 25 22 23
24.1 24.1 72 71 69 72 71 71 71 70
15.1 15.1 60 57 60 56 58 55 57 55
1.1 1.0 18 16 17 15 17 18 16 14
1.7 1.9 22 18 22 21 22 20 18 17
1.5 1.6 19 17 19 18 19 18 16 14
1.8 1.7 34 30 34 32 31 32 30 26
5.5 5.4 42 36 42 38 38 35 36 35
3.6 3.5 17 21 13 17 17 17 21 21
5.7 6.2 19 17 19 19 18 16 17 16
1.9 2.3 6 7 6 6 5 5 7 6
0.7 0.7 7 7 7 7 6 5 6 7
3.1 3.2 14 13 14 14 13 12 13 13
9.7 8.8 19 21 19 19 19 19 21 20
2.5 2.3 6 6 4 4 5 6 6 5
4.2 3.5 4 5 3 4 4 4 5 4
3.0 2.9 7 9 7 6 6 6 8 8
9.2 9.7 7 8 5 7 7 7 7 7
1.8 1.8 2 2 1 1 2 1 2 2
7.4 7.8 7 7 6 6 7 7 7 7
 Weighted Distribution
Q3'17 Q4'17 2016 2017 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17
63 62 100 100 100 100 100 100 100 100
23 24 63 67 60 61 62 63 62 64

24 23 56 56 52 54 54 53 56 56

26 25 64 65 62 61 63 64 64 63
43 42 86 87 85 84 84 84 86 85
3 2 23 25 22 23 22 21 23 24
3 3 27 29 26 26 26 26 26 28
18 17 48 54 46 47 47 48 50 52
18 18 52 59 50 52 52 52 54 56
8 8 32 40 27 27 30 32 35 36
16 16 53 55 42 42 48 53 54 52
7 8 31 36 24 25 28 31 32 32
15 15 50 44 49 46 47 45 44 42
13 11 46 43 45 44 45 43 41 41
26 25 63 64 53 53 59 63 63 63
29 29 77 73 76 74 76 73 73 70
9 9 29 25 29 25 25 25 24 22
13 13 42 40 42 38 39 38 36 37
7 6 38 35 35 37 36 36 33 33
10 9 40 36 39 39 39 36 36 33
15 14 56 51 53 54 54 49 51 49
5 6 25 28 23 24 24 25 26 27
12 12 54 49 53 52 49 44 49 49
3 4 25 29 25 23 22 22 26 26
8 7 32 34 32 32 29 27 34 32
9 8 48 44 46 45 42 37 42 40
12 11 36 36 36 36 35 36 36 36
3 3 19 23 17 18 18 19 21 22
1 1 16 18 13 16 16 16 17 18
3 3 16 18 16 15 14 15 15 16
3 3 26 28 23 24 26 25 25 28
1 1 16 17 15 15 16 15 15 17
3 3 24 27 20 21 23 24 24 26
99 99 100 100 100 100 100 100 100 100
94 94 100 99 100 99 99 99 99 98
81 79 93 91 90 93 92 91 89 91
94 94 98 99 96 95 98 98 99 99
97 97 100 100 100 100 100 100 100 99
83 80 96 94 95 96 95 94 92 94
93 90 99 98 99 98 96 95 95 97
78 79 92 93 89 91 91 92 91 93
86 86 96 95 95 96 95 94 95 95
71 70 87 89 66 63 84 87 87 89
88 87 96 96 68 66 94 96 95 95
65 64 85 86 64 62 78 85 85 85
57 57 82 83 81 82 82 81 79 81
56 55 89 84 87 89 85 84 83 84
91 92 96 98 70 67 95 96 96 97
86 85 98 95 98 95 95 94 95 95
19 20 71 66 71 69 67 66 61 52
43 49 79 78 79 78 76 75 71 74
65 68 87 87 87 86 86 85 83 83
47 51 85 81 85 83 81 78 78 79
80 79 92 92 92 87 90 89 90 90
44 47 79 80 79 79 78 78 75 75
94 92 98 97 98 95 97 96 95 97
71 80 88 92 88 83 86 87 85 87
63 65 85 87 85 84 83 79 82 84
87 88 93 95 93 89 92 92 92 95
55 60 82 85 81 80 82 82 82 82
51 56 75 81 73 74 75 74 76 78
43 48 74 78 59 72 73 74 75 74
20 20 68 67 68 66 67 66 64 64
78 78 92 92 90 89 91 92 92 91
48 53 78 81 78 78 77 78 76 77
72 72 86 88 75 74 78 86 85 86
86 86 100 100 100 100 100 100 100 100
40 41 62 66 58 60 61 62 60 61
28 26 49 50 45 47 45 47 49 50
42 41 61 63 60 59 61 61 62 61
69 68 86 89 85 86 84 85 86 85
4 4 13 14 10 12 11 11 12 12
5 5 17 18 13 17 17 16 15 16
32 32 46 51 42 44 44 45 46 47
30 32 50 57 47 48 49 49 51 52
14 15 26 32 22 24 26 25 28 28
28 27 48 49 41 41 44 48 49 48
13 14 24 28 20 21 22 24 24 24
29 28 49 41 48 44 45 42 41 39
23 21 44 39 42 40 42 39 37 37
42 41 61 61 53 52 56 61 61 59
51 50 78 74 77 76 77 74 74 70
16 16 24 20 24 20 20 20 20 18
22 23 39 35 39 34 35 35 32 32
12 11 32 27 31 32 30 30 27 26
19 17 35 32 34 34 34 32 32 27
25 24 54 47 51 52 51 47 47 44
10 10 18 20 14 17 17 18 20 20
21 21 51 44 49 49 45 39 44 43
5 7 16 19 15 15 13 12 17 16
13 13 27 27 26 26 22 21 27 24
16 15 43 38 40 41 37 31 36 33
21 19 31 31 31 31 30 31 31 28
6 6 11 13 9 11 9 11 12 12
2 3 7 9 6 7 7 7 9 8
5 5 8 9 8 7 7 7 7 8
7 6 16 17 14 15 16 15 16 16
1 2 6 7 4 5 6 5 6 6
6 6 15 16 13 15 15 14 15 15
88 87 100 100 100 100 100 100 100 100
53 52 69 68 67 62 66 64 63 68
31 28 41 50 39 39 41 39 49 48
7 6 21 21 19 21 20 19 19 21
52 54 68 71 67 65 67 65 67 69
5 4 15 16 11 14 14 13 13 15
7 6 20 20 14 19 19 18 18 19
17 19 30 33 28 28 29 28 31 33
16 18 28 33 24 25 26 27 29 30
3 3 8 12 0 0 5 8 10 12
7 6 15 20 NA 0 12 15 17 20
3 3 8 10 NA NA 4 8 9 8
40 39 55 54 54 50 50 53 51 51
24 24 46 42 42 43 43 40 42 36
7 6 15 19 NA NA 11 15 18 19
44 44 67 65 65 67 67 65 65 63
11 12 20 20 20 16 17 18 20 18
22 21 40 34 40 30 32 30 31 33
16 13 35 27 30 35 33 28 26 27
11 11 28 24 23 25 25 24 24 22
18 17 41 37 33 40 39 34 36 35
2 1 6 6 3 3 6 4 4 5
24 25 56 47 56 49 49 40 47 43
3 4 11 12 9 11 9 8 10 9
18 17 37 35 37 35 32 28 35 31
17 17 48 40 48 42 42 31 40 34
14 12 19 19 18 18 17 18 19 18
4 4 6 8 5 5 6 6 6 7
0 0 1 1 1 1 1 1 1 1
0 1 1 1 1 0 0 0 0 0
2 2 7 7 5 7 7 6 6 6
1 1 3 3 3 2 2 3 3 3
1 2 6 6 5 6 6 5 5 5
89 88 100 100 100 100 100 100 100 100
49 50 65 70 58 62 62 64 63 62
37 34 51 52 45 47 45 51 52 52
37 36 47 48 43 45 46 47 48 43
73 71 92 91 85 87 83 88 85 85
2 2 4 4 3 4 4 4 3 4
2 3 7 6 4 5 6 7 4 6
40 42 51 58 45 46 51 48 51 50
41 42 49 61 43 44 49 49 55 50
12 12 17 20 14 16 14 16 19 17
28 27 37 41 33 31 32 37 37 33
8 8 11 13 9 8 10 11 12 11
27 26 51 41 50 47 47 42 39 35
23 19 42 34 41 38 32 36 31 29
37 36 46 46 41 43 43 46 46 43
55 57 79 72 75 75 76 74 71 68
26 27 35 33 33 27 29 32 31 31
34 33 49 46 44 40 44 49 45 43
4 3 12 8 8 12 9 10 8 6
10 10 25 23 23 23 24 22 23 17
18 17 39 28 35 37 39 28 28 25
7 5 8 10 5 7 8 7 10 9
30 28 56 52 52 56 49 40 52 48
6 8 13 14 13 10 10 10 13 12
19 19 37 37 35 37 30 26 34 31
22 18 44 40 44 40 35 28 40 33
29 28 46 44 43 43 46 43 44 36
6 7 11 15 10 10 11 10 14 12
1 1 4 4 4 3 4 3 4 2
4 4 7 7 7 6 7 5 7 5
10 9 14 17 11 11 14 13 16 15
3 3 4 5 2 4 4 4 4 4
9 8 13 15 9 11 13 12 14 14
84 84 100 100 100 100 100 100 100 100
47 46 79 82 77 76 76 76 74 75
22 22 58 57 53 53 55 57 56 55
70 69 99 101 96 95 98 99 100 99
79 76 99 98 98 97 97 98 98 97
3 3 16 19 15 15 15 14 17 16
5 4 23 24 20 22 22 23 21 22
36 35 55 58 50 53 53 55 54 56
35 36 67 69 62 64 65 65 66 67
25 25 48 52 41 45 48 43 45 46
45 42 78 79 70 71 74 75 79 76
24 26 46 47 40 41 44 43 41 42
23 21 47 40 44 44 43 37 38 34
22 20 47 43 44 43 47 41 39 43
70 69 97 96 92 94 94 97 96 96
54 51 86 81 86 84 85 81 81 80
15 13 23 15 23 19 19 17 15 14
16 18 37 34 37 35 34 32 28 26
15 17 46 41 45 43 42 44 40 38
29 26 48 42 47 46 47 44 42 38
35 34 72 67 70 70 68 67 67 65
18 17 34 38 27 33 29 32 37 38
16 15 47 42 44 46 42 39 40 41
7 7 23 28 22 22 18 19 25 23
6 6 17 20 16 16 13 15 19 17
12 11 41 41 37 41 37 33 37 35
21 20 33 33 31 32 32 33 32 32
6 6 15 19 11 14 13 15 17 17
5 5 13 19 11 13 13 13 17 15
9 8 14 16 14 12 13 12 13 15
7 8 24 25 20 22 24 23 23 24
1 2 9 10 7 8 9 7 9 8
7 7 24 24 19 22 23 22 22 24
 Value SPPD (Mil. VND/WTD)
Q3'17 Q4'17 2016 2017 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17
100 100 206,839 213,757 50,794 51,684 52,262 52,100 53,899 55,764
67 66 203,525 193,821 53,248 51,749 52,378 51,161 53,902 52,654

55 54 53,338 59,135 13,850 14,058 13,880 14,305 13,831 15,619

64 65 75,208 77,012 18,529 20,308 19,229 18,974 19,618 20,859

84 85 107,053 110,838 26,261 27,069 27,662 28,298 27,808 29,527
25 25 13,199 11,521 3,428 3,514 3,530 3,328 3,209 3,291
28 28 12,306 9,356 2,942 3,643 3,488 2,719 2,597 2,852
51 53 17,765 20,375 4,192 4,159 4,724 5,037 5,080 5,413
55 58 27,512 29,098 6,630 6,419 7,116 7,590 7,449 7,873
37 39 10,156 9,186 2,769 2,958 2,680 2,807 2,598 2,619
53 55 16,575 17,535 5,038 5,084 4,452 4,516 4,555 4,836
32 36 6,956 6,566 2,055 2,121 1,947 1,894 2,003 1,919
42 40 19,425 19,623 5,137 5,054 5,275 5,322 5,085 5,198
39 38 21,197 18,374 5,520 5,569 5,590 5,363 5,362 5,025
62 64 46,380 47,575 13,588 14,057 12,119 11,779 11,893 12,652
69 70 40,927 39,809 9,921 10,812 10,717 10,724 10,789 10,514
20 24 9,173 12,160 2,301 2,363 2,680 2,929 3,203 3,274
37 40 16,015 14,896 4,005 4,256 4,557 4,338 4,432 3,956
33 34 10,417 8,602 2,682 2,804 2,812 2,694 2,564 2,217
32 32 10,084 8,521 2,506 2,785 2,644 2,607 2,552 2,350
48 48 19,105 18,104 4,923 5,033 5,157 5,279 5,072 4,944
26 28 13,746 16,967 2,892 3,964 3,624 3,811 4,463 4,616
47 45 34,199 37,970 9,643 9,082 9,217 9,358 10,076 10,081
26 29 13,968 13,929 3,459 3,748 3,968 4,070 3,952 3,920
33 30 14,892 14,291 4,212 3,712 4,078 3,874 3,776 4,007
40 38 21,271 22,062 6,301 5,939 5,859 5,881 6,252 6,595
36 36 39,850 44,979 9,344 9,591 10,656 10,556 11,540 11,923
22 23 30,373 26,687 7,307 7,748 8,398 8,501 7,654 7,351
18 18 31,323 30,593 9,375 7,794 7,918 8,008 8,296 8,243
16 18 22,272 25,265 5,643 5,407 6,792 6,024 7,576 7,446
26 28 41,676 48,401 10,285 10,932 10,917 12,033 11,642 12,242
16 17 18,406 21,823 4,019 5,279 4,627 5,407 5,131 5,096
25 27 32,879 36,453 8,814 8,723 9,122 9,155 8,920 9,852
100 100 28,209 32,658 7,007 7,117 7,240 6,845 7,758 8,575
99 99 18,576 20,910 4,620 4,717 4,760 4,621 5,115 5,519
89 89 4,686 6,230 1,299 1,180 1,221 1,064 1,282 1,615
98 99 5,380 6,348 1,269 1,420 1,432 1,328 1,568 1,713
100 100 11,604 12,949 2,874 2,892 2,965 2,873 3,122 3,484
93 92 1,396 1,414 386 390 352 287 333 405
98 97 1,455 1,348 363 428 404 294 332 383
92 93 961 1,064 294 215 242 224 271 296
95 95 2,814 2,863 720 666 671 782 670 750
89 89 659 911 195 210 174 189 227 242
96 96 1,084 1,553 326 363 286 320 385 404
84 86 404 525 117 127 114 118 139 140
80 83 631 577 153 157 197 128 142 142
79 83 905 829 236 234 265 200 203 210
97 98 2,039 2,714 638 708 519 561 680 721
94 94 3,029 3,392 628 875 821 788 859 872
36 66 139 107 32 37 36 41 35 28
75 78 344 476 82 92 95 84 118 137
84 87 578 529 143 169 140 135 141 137
77 81 304 331 77 89 76 76 84 78
91 92 1,155 1,205 223 326 332 307 327 310
75 80 979 1,180 168 294 260 262 311 344
96 97 4,204 5,176 1,094 1,063 1,068 1,045 1,276 1,352
85 92 1,648 1,967 438 410 420 417 500 533
84 87 748 1,000 190 195 191 194 243 259
94 95 2,187 2,464 565 568 561 530 639 663
81 85 2,697 3,039 669 688 712 654 762 823
77 81 1,187 1,280 270 311 313 306 329 367
74 78 950 1,236 267 235 250 258 298 327
63 67 909 869 275 228 250 180 237 229
90 92 2,448 3,444 528 597 676 685 761 842
76 81 1,394 1,851 300 345 367 386 428 441
85 88 1,354 1,897 321 355 427 382 442 496
100 100 161,488 165,343 39,383 40,226 40,821 41,057 42,105 43,110
65 64 169,408 159,767 44,966 42,950 43,665 42,817 45,524 44,871
47 45 35,148 38,304 8,809 9,267 9,681 9,674 9,260 10,181
62 63 63,916 64,369 15,452 17,020 16,002 16,253 16,465 17,380
85 87 86,882 88,777 21,111 21,356 22,451 23,000 22,804 24,122
13 12 8,727 7,624 2,540 2,587 2,710 2,475 2,247 2,503
16 17 9,802 8,184 2,784 2,746 2,656 2,417 2,483 2,749
47 49 16,352 19,307 3,910 3,929 4,477 4,838 4,892 5,328
52 55 22,753 24,565 5,479 5,510 6,120 6,439 6,453 6,893
30 30 10,148 8,982 2,805 2,778 2,471 2,847 2,554 2,593
48 49 14,216 15,051 3,923 4,034 3,804 3,929 3,888 4,007
25 28 7,495 6,800 2,076 2,121 2,055 2,024 2,198 2,032
39 35 18,169 19,386 4,793 4,825 5,014 5,298 5,015 5,175
33 32 19,644 17,997 5,188 5,402 5,305 5,331 5,318 4,977
59 60 39,691 41,806 11,303 11,856 10,514 10,116 10,256 11,319
 68 70 34,218 32,739 8,358 8,884 8,957 8,927 8,937 8,770
18 18 10,098 13,946 2,520 2,725 3,064 3,307 3,509 3,705
32 35 14,762 14,414 3,678 4,117 4,386 3,963 4,215 3,907
26 25 10,187 9,177 2,487 2,624 2,779 2,719 2,609 2,313
25 25 10,224 8,395 2,546 2,815 2,689 2,629 2,563 2,526
43 43 16,550 16,121 4,361 4,343 4,535 4,554 4,523 4,540
19 20 15,189 18,258 3,824 4,425 4,047 4,222 4,565 4,704
40 39 27,500 30,174 8,049 7,402 7,591 7,792 8,282 8,245
15 19 14,305 13,147 3,720 3,864 4,411 4,831 3,905 3,950
25 22 14,466 13,933 4,343 3,748 4,368 4,001 3,803 4,149
32 31 18,210 18,465 5,642 5,056 5,084 5,222 5,426 5,811
30 29 38,721 43,325 8,988 9,283 10,387 10,398 11,243 12,783
12 13 44,112 39,177 11,537 10,559 14,116 12,526 11,242 11,051
8 9 61,337 50,499 17,619 15,372 15,451 15,434 13,144 15,512
9 9 35,722 42,145 8,635 9,146 10,917 10,932 13,618 12,652
16 17 53,511 60,958 13,458 13,904 13,876 15,814 13,783 16,610
5 6 31,794 32,696 9,274 10,665 7,828 10,671 7,786 8,940
16 16 44,361 50,464 11,639 10,349 11,670 13,132 11,587 14,141
100 100 37,260 36,241 8,954 9,367 9,624 9,315 9,563 9,690
62 63 47,573 46,741 11,988 13,243 12,672 12,843 13,473 12,304
44 42 6,680 5,768 1,487 1,799 1,859 1,782 1,434 1,783
19 19 8,072 7,494 1,797 2,166 2,492 2,108 1,956 2,225
68 70 17,536 17,603 3,932 4,661 4,770 4,715 4,574 4,863
15 15 3,137 2,542 877 1,019 954 775 818 814
20 19 3,571 3,114 1,007 1,211 1,081 799 797 1,115
31 32 4,705 5,056 1,015 1,308 1,373 1,294 1,281 1,304
30 32 6,222 5,961 1,661 1,745 1,734 1,688 1,575 1,748
10 9 551 1,805 81 454 505 518
19 17 1,127 2,755 278 823 757 828
9 10 373 903 111 289 253 335
53 51 7,890 7,584 1,927 2,191 2,305 2,000 1,919 2,031
36 38 6,123 5,172 1,604 1,764 1,820 1,543 1,467 1,556
18 18 1,248 3,722 282 946 915 1,140
59 59 9,135 8,290 2,162 2,256 2,416 2,440 2,414 2,190
15 15 2,740 3,143 719 680 817 868 832 927
33 32 4,146 4,767 1,071 1,276 1,321 1,404 1,451 1,272
25 22 3,750 3,777 970 994 1,039 1,180 1,070 875
18 18 2,854 2,346 696 832 849 920 833 604
31 29 4,235 3,955 1,142 1,118 1,226 1,280 1,262 1,152
5 4 1,102 1,542 163 548 393 552 515 409
40 40 7,552 7,908 2,277 2,312 1,965 2,146 2,179 2,317
8 11 3,114 2,805 906 883 896 1,042 894 1,070
32 30 3,878 3,869 1,187 1,042 998 1,110 1,036 1,142
32 32 5,107 5,065 1,571 1,598 1,340 1,498 1,430 1,606
 19 19 5,702 5,631 1,369 1,433 1,704 1,608 1,507 1,424
7 8 15,697 12,277 4,293 4,459 4,062 4,332 4,306 3,276
1 1 11,433 7,593 2,394 2,942 4,007 2,120 2,485 2,461
0 1 2,724 1,172 780
7 6 7,360 10,421 1,969 1,928 2,033 2,325 2,528 3,278
3 3 4,432 7,486 988 1,745 1,714 1,131 1,200 2,226
6 6 6,370 8,415 1,377 1,667 1,800 2,111 2,313 2,598
100 100 40,278 42,437 9,772 9,859 10,253 10,394 10,981 11,138
65 65 43,649 41,808 12,019 11,022 11,760 11,369 11,998 12,256
49 44 10,022 11,867 2,570 2,855 2,746 2,701 3,040 3,171
44 45 14,208 14,392 3,743 3,677 3,676 3,665 3,796 4,333
85 86 18,511 20,802 4,843 4,504 5,239 5,280 5,485 5,780
4 4 2,376 2,570 656 657 666 562 663 676
5 4 2,019 2,627 528 691 764 572 835 734
54 54 5,833 7,214 1,390 1,363 1,564 1,928 1,819 2,126
51 55 6,977 7,394 1,702 1,703 1,904 2,052 1,896 2,319
18 19 2,713 2,701 865 711 767 742 709 849
37 36 4,933 4,570 1,317 1,426 1,432 1,325 1,306 1,521
11 13 1,461 1,654 374 365 384 540 573 548
35 32 4,546 4,419 1,280 1,143 1,245 1,323 1,298 1,287
28 23 5,213 5,001 1,477 1,406 1,642 1,453 1,558 1,565
44 45 7,489 8,333 2,154 1,918 1,932 1,969 2,092 2,346
67 69 7,914 7,438 1,941 2,163 2,214 2,015 2,061 1,949
33 31 3,049 3,736 793 995 913 850 885 972
41 41 4,632 4,262 1,262 1,390 1,427 1,082 1,117 1,138
5 4 2,646 2,034 846 797 904 729 758 637
14 13 2,711 2,228 566 853 782 744 748 734
23 22 4,094 3,936 1,072 1,128 1,131 1,296 1,251 1,060
9 8 4,041 3,848 1,314 1,257 1,002 1,277 1,036 1,183
40 42 7,965 8,183 2,450 1,996 2,245 2,422 2,391 2,417
11 13 3,936 3,873 995 1,208 1,273 1,347 1,255 1,137
30 26 4,575 4,321 1,367 1,100 1,483 1,400 1,344 1,401
30 31 5,127 5,286 1,514 1,476 1,508 1,679 1,558 1,786
42 36 8,907 9,885 2,093 2,277 2,289 2,710 2,810 3,453
11 12 22,089 17,931 4,577 5,741 5,772 7,683 5,095 6,046
2 2 14,416 13,139 4,736 4,512 3,057 4,288 4,346 7,236
5 7 15,582 16,203 3,613 4,492 4,222 5,371 4,987 7,461
17 15 11,056 12,105 2,826 3,442 2,917 3,461 3,007 3,339
5 5 12,392 12,303 4,119 3,673 3,040 3,587 3,478 3,204
15 15 8,094 9,618 2,539 2,107 2,206 2,554 2,443 2,662
100 100 83,950 86,665 20,657 21,000 20,945 21,348 21,561 22,283
82 78 55,488 54,143 14,386 14,113 14,449 14,541 15,226 15,209
53 51 16,160 17,714 4,203 4,363 4,289 4,340 4,026 4,701
99 99 30,925 31,753 7,625 8,350 7,726 7,870 8,014 8,355
97 98 46,226 48,555 11,422 11,771 11,664 12,080 12,127 12,614
19 16 3,852 3,001 1,000 1,069 1,014 1,098 873 971
22 23 3,843 2,968 1,089 1,063 1,012 911 963 871
56 56 5,754 6,878 1,471 1,424 1,490 1,609 1,707 1,799
68 67 9,255 10,878 2,332 2,282 2,473 2,596 2,701 2,827
47 50 4,319 4,051 1,169 1,177 1,066 1,284 1,170 1,124
75 75 6,000 6,228 1,610 1,627 1,539 1,679 1,622 1,642
43 47 3,408 3,383 928 977 899 931 1,056 949
35 27 5,773 5,444 1,708 1,471 1,527 1,781 1,615 1,671
37 35 8,230 7,435 2,192 2,216 2,111 2,338 2,278 1,954
93 94 20,614 21,682 5,381 5,450 5,157 5,230 5,298 5,640
76 77 16,649 16,646 4,157 4,308 4,230 4,357 4,421 4,293
13 14 3,454 6,111 847 862 1,086 1,350 1,711 1,426
29 34 4,972 4,507 1,205 1,326 1,432 1,382 1,465 1,384
39 38 3,694 3,374 936 964 1,021 988 970 902
39 36 4,383 3,825 1,227 1,202 1,095 1,046 1,071 1,110
62 62 7,757 7,440 2,105 1,985 2,043 1,992 1,966 2,037
33 36 6,752 8,050 1,714 1,921 1,965 1,962 2,053 2,069
40 39 11,353 12,630 3,170 2,991 3,221 3,107 3,442 3,388
25 27 6,941 6,393 1,757 1,838 2,279 2,081 1,830 1,923
18 18 3,369 3,073 1,005 942 1,068 814 814 909
35 33 7,724 7,073 2,291 2,003 2,173 2,104 2,067 2,263
32 32 20,676 24,278 5,290 5,128 5,543 5,359 6,134 6,499
17 18 14,296 11,434 4,580 3,657 4,306 3,785 3,365 3,267
17 17 23,302 17,774 6,634 5,972 5,944 5,779 4,844 6,052
15 16 11,782 15,388 2,903 2,938 3,394 3,746 4,364 4,109
24 24 27,078 30,302 7,374 7,145 6,956 7,751 6,837 8,167
7 7 13,804 13,785 3,595 4,230 3,403 4,948 3,129 4,027
22 23 21,902 25,821 6,437 5,607 5,927 6,529 5,867 6,824
 Price Per Pack
Q3'17 Q4'17 2016 2017 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17
53,734 50,360
48,587 45,740

15,107 15,398

19,836 17,947
29,272 26,857
2,932 2,474 37,555 37,663 39,092 36,330 36,628 38,172 38,548 37,079
2,451 1,973 32,216 30,060 32,685 32,383 32,135 31,660 30,024 30,610
5,582 5,289 4,940 4,927 5,035 4,879 4,928 4,917 4,917 4,965
8,095 7,391 7,675 7,543 7,767 7,647 7,575 7,709 7,537 7,567
2,582 2,222 6,257 6,160 6,331 6,297 6,184 6,214 6,211 6,194
4,650 4,008 6,580 6,446 6,782 6,649 6,483 6,406 6,414 6,433
1,813 1,468 6,274 6,182 6,352 6,307 6,252 6,186 6,228 6,173
5,225 5,046 4,725 4,648 4,768 4,721 4,735 4,679 4,676 4,640
4,948 4,501 7,133 7,128 7,146 7,157 7,140 7,089 7,115 7,142
12,494 11,311 6,506 6,350 6,536 6,550 6,514 6,424 6,374 6,334
10,342 9,554
3,930 3,190 4,591 4,541 4,638 4,567 4,544 4,615 4,590 4,516
3,921 3,624 6,844 6,914 6,876 6,803 6,852 6,846 6,948 6,921
2,279 2,004 7,260 7,301 7,250 7,297 7,268 7,227 7,275 7,307
2,281 2,010 4,822 4,774 4,861 4,805 4,825 4,799 4,761 4,739
4,539 4,258 7,238 7,256 7,185 7,238 7,277 7,251 7,259 7,238
4,765 3,945 6,008 6,192 6,115 6,020 5,935 5,963 6,080 6,266
9,341 9,642
3,635 3,618 8,272 8,762 8,173 8,011 8,363 8,542 8,480 8,622
3,612 3,668 5,120 5,301 5,088 5,095 5,124 5,174 5,171 5,255
5,633 5,761 7,595 8,000 7,497 7,461 7,600 7,822 7,811 7,958
11,504 10,013
6,910 6,066 8,235 8,057 8,246 8,265 8,272 8,157 8,245 8,186
7,998 6,530 11,333 11,376 11,267 11,206 11,424 11,435 11,415 11,446
7,384 5,744 6,092 5,987 6,237 6,050 6,056 6,026 6,036 5,922
13,779 12,969
6,204 6,352 45,951 47,924 46,060 45,726 46,629 45,389 46,401 47,261
10,360 9,451 34,202 34,815 34,086 34,106 34,318 34,297 34,705 34,593
8,412 7,913
5,409 4,923
1,622 1,816
1,647 1,437
 3,414 2,964
368 325 30,757 32,447 32,900 29,942 29,221 30,966 30,882 33,733
351 299 29,451 30,148 30,619 29,279 28,180 29,727 29,340 31,367
264 242 5,637 5,056 6,527 5,416 5,280 5,327 4,990 5,714
800 643 9,575 9,097 10,191 9,678 8,770 9,663 8,765 9,148
236 211 3,282 3,158 3,362 3,308 3,230 3,230 3,205 3,211
405 368 3,555 3,413 3,772 3,611 3,406 3,430 3,287 3,318
137 114 3,450 3,280 3,532 3,375 3,491 3,400 3,430 3,183
162 148 5,235 4,889 5,788 5,228 5,003 4,920 4,866 5,039
239 196 8,564 8,500 8,179 9,033 8,245 8,797 8,354 8,599
714 628 3,890 3,823 3,962 4,009 3,785 3,804 3,806 3,852
853 826
46 27 5,529 5,306 5,600 5,635 5,472 5,410 4,619 4,632
131 112 7,533 8,169 7,151 7,806 7,315 7,862 8,454 7,785
133 136 8,084 8,175 7,756 7,937 8,148 8,497 8,373 8,379
88 90 5,393 5,304 5,693 5,527 5,001 5,350 5,255 5,076
276 308 8,990 8,716 9,030 9,357 9,184 8,388 8,350 8,767
342 246 3,067 3,315 3,192 3,065 2,972 3,040 3,138 3,194
1,315 1,273
532 510 3,913 4,220 3,693 3,575 4,333 4,051 4,043 3,987
275 253 2,581 2,720 2,708 2,470 2,622 2,526 2,414 2,649
616 573 3,563 3,942 3,731 3,344 3,507 3,670 3,887 3,936
810 737
321 314 10,628 9,378 10,769 11,448 10,595 9,701 9,413 9,576
351 306 15,167 14,745 14,298 15,640 16,152 14,579 13,919 14,862
238 199 3,237 3,453 3,367 3,199 3,178 3,204 3,427 3,479
952 920
512 551 49,272 54,222 49,081 48,621 51,538 47,847 48,612 50,669
550 454 36,897 36,954 37,419 36,878 36,783 36,509 36,942 36,634
41,389 38,738
40,415 38,266
10,238 10,471
16,551 15,048
23,572 21,679
2,075 1,894 28,699 28,932 28,821 28,431 28,613 28,930 28,864 28,924
2,289 1,728 28,703 29,029 28,753 28,631 28,593 28,836 28,979 29,002
5,446 5,173 4,700 4,737 4,697 4,666 4,714 4,724 4,710 4,732
6,889 6,448 6,920 6,916 6,916 6,902 6,928 6,936 6,926 6,917
2,483 2,293 6,160 6,086 6,240 6,229 6,084 6,088 6,117 6,089
3,917 3,398 6,163 6,102 6,235 6,203 6,119 6,095 6,105 6,110
1,848 1,523 6,163 6,091 6,238 6,211 6,127 6,075 6,116 6,091
5,170 5,307 4,615 4,535 4,657 4,608 4,603 4,591 4,572 4,529
5,144 4,720 6,853 6,821 6,864 6,866 6,848 6,833 6,856 6,841
10,944 10,184 6,203 6,111 6,279 6,229 6,176 6,127 6,134 6,107
 8,738 7,903
3,979 3,917 4,513 4,485 4,564 4,488 4,468 4,533 4,527 4,475
3,805 3,513 6,683 6,672 6,724 6,637 6,701 6,670 6,728 6,673
2,414 2,177 6,874 6,817 6,887 6,879 6,886 6,843 6,830 6,816
2,547 2,188 4,700 4,598 4,735 4,675 4,711 4,678 4,622 4,590
4,164 3,866 6,888 6,819 6,924 6,875 6,882 6,871 6,833 6,829
5,018 4,220 5,942 5,830 6,005 5,962 5,905 5,898 5,882 5,841
7,632 7,781
3,715 3,397 7,043 7,271 6,912 6,964 7,027 7,270 7,191 7,240
3,626 3,782 4,886 4,954 4,871 4,865 4,885 4,922 4,911 4,944
4,965 5,023 7,078 7,300 7,006 7,014 7,064 7,227 7,177 7,288
11,467 10,090
10,617 8,801 7,338 7,175 7,342 7,331 7,358 7,320 7,353 7,228
14,789 10,458 10,196 9,986 10,274 10,179 10,189 10,142 10,107 10,126
10,924 9,343 5,956 5,824 6,052 5,906 5,937 5,928 5,891 5,759
17,001 16,353
12,476 11,000 44,376 45,077 44,322 44,506 44,353 44,321 45,222 45,412
13,102 13,250 33,811 34,448 33,623 33,705 33,928 33,989 34,322 34,229
9,104 7,885
12,833 11,067
1,632 1,445
2,257 1,610
4,727 4,090
695 495 29,039 29,461 29,317 28,698 28,816 29,323 29,409 29,332
817 546 29,083 29,458 29,257 29,024 28,951 29,100 29,336 29,342
1,317 1,353 4,705 4,710 4,700 4,701 4,706 4,713 4,748 4,726
1,728 1,460 6,966 6,990 6,963 6,943 6,958 7,001 7,024 6,991
581 508 6,199 6,042 6,500 6,500 6,175 6,022 6,040 6,032
791 626 6,056 6,061 NA 6,250 5,955 6,029 6,041 6,071
236 195 6,033 6,032 NA NA 5,993 6,059 6,056 6,048
2,036 1,963 4,662 4,565 4,676 4,679 4,668 4,624 4,626 4,589
1,441 1,261 6,838 6,837 6,835 6,849 6,827 6,843 6,899 6,860
1,068 741 6,011 6,054 NA NA 5,998 6,024 6,040 6,070
2,278 1,857
1,001 974 4,595 4,462 4,579 4,587 4,617 4,598 4,580 4,400
1,198 1,116 6,752 6,683 6,782 6,777 6,729 6,720 6,791 6,694
1,230 899 6,909 6,876 6,899 6,903 6,928 6,905 6,914 6,857
719 559 4,730 4,613 4,724 4,691 4,731 4,774 4,679 4,643
1,056 953 6,902 6,882 6,902 6,900 6,905 6,901 6,902 6,908
682 434 5,891 5,950 5,791 5,773 5,928 6,074 5,966 5,846
2,213 2,029
925 701 7,117 7,409 6,971 7,059 7,108 7,330 7,214 7,387
1,045 1,010 4,886 4,943 4,876 4,864 4,878 4,926 4,919 4,922
1,490 1,348 7,064 7,316 6,973 6,974 7,065 7,242 7,207 7,292
1,307 1,467
3,324 3,273 7,244 7,084 7,098 7,237 7,304 7,339 7,478 7,140
1,318 1,326 10,802 11,034 10,797 10,632 11,331 10,447 10,768 11,020
372 5,953 6,059 6,002 5,880 6,113 5,815 5,853 6,333
3,062 2,780
2,346 1,704 44,511 45,781 43,496 45,060 45,196 44,293 44,908 46,084
2,400 1,928 34,150 35,046 33,561 33,998 34,699 34,343 34,799 35,314
10,493 9,825
11,148 10,557
3,007 3,336
3,965 3,285
5,710 5,234
839 559 28,511 28,943 28,595 28,350 28,514 28,585 28,774 28,849
884 900 28,623 29,191 28,598 28,631 28,629 28,633 29,115 29,250
2,043 2,026 4,721 4,782 4,714 4,663 4,760 4,748 4,705 4,766
2,319 2,050 6,970 6,944 6,968 6,956 6,965 6,992 6,962 6,929
781 633 6,220 6,162 6,217 6,317 6,171 6,176 6,191 6,154
1,236 1,196 6,150 6,099 6,210 6,203 6,104 6,083 6,085 6,116
414 307 6,212 6,111 6,293 6,269 6,216 6,070 6,063 6,126
1,245 1,307 4,527 4,464 4,600 4,491 4,506 4,512 4,512 4,414
1,508 1,474 6,843 6,808 6,882 6,877 6,814 6,801 6,799 6,802
2,245 1,941 6,204 6,156 6,284 6,218 6,178 6,135 6,154 6,165
1,947 1,830
967 1,094 4,488 4,514 4,550 4,462 4,416 4,523 4,535 4,522
1,174 1,189 6,722 6,715 6,750 6,683 6,721 6,731 6,737 6,724
638 791 6,915 6,943 6,880 6,873 6,954 6,953 6,920 6,921
853 737 4,738 4,703 4,774 4,651 4,758 4,769 4,647 4,705
1,064 1,096 6,940 6,938 6,962 6,925 6,915 6,956 6,959 6,929
1,198 837 5,962 5,830 6,075 5,947 5,866 5,961 5,858 5,896
2,338 2,183
1,020 1,001 7,074 7,173 7,049 7,046 7,048 7,154 7,137 7,099
1,260 1,268 4,905 4,976 4,866 4,881 4,911 4,960 4,938 4,982
1,484 1,474 7,112 7,260 7,065 7,109 7,087 7,188 7,149 7,249
2,550 2,219
6,157 4,610 7,502 7,212 7,627 7,593 7,448 7,341 7,292 7,207
6,001 4,556 10,804 10,301 10,849 10,786 10,775 10,807 10,231 10,591
5,478 2,208 5,944 5,854 5,999 5,909 5,993 5,874 5,896 5,830
2,896 3,891
2,881 4,049 44,375 45,369 44,296 44,542 44,499 44,164 45,095 45,755
2,321 2,541 33,705 34,130 33,790 33,659 33,868 33,502 34,093 33,862
21,793 21,028
13,497 13,661
4,944 5,171
8,170 7,774
12,339 11,730
706 826 28,530 28,584 28,622 28,263 28,490 28,744 28,523 28,639
737 680 28,470 28,641 28,520 28,334 28,312 28,712 28,717 28,596
1,871 1,809 4,677 4,700 4,681 4,655 4,671 4,703 4,699 4,701
2,764 2,911 6,883 6,882 6,878 6,866 6,900 6,887 6,881 6,890
1,158 1,038 6,149 6,072 6,247 6,211 6,066 6,072 6,105 6,078
1,690 1,496 6,171 6,107 6,245 6,203 6,129 6,105 6,119 6,113
915 776 6,159 6,092 6,233 6,207 6,120 6,077 6,127 6,088
1,505 1,736 4,626 4,550 4,685 4,610 4,597 4,614 4,549 4,523
2,066 2,008 6,866 6,819 6,870 6,867 6,879 6,845 6,859 6,851
5,643 5,390 6,203 6,105 6,278 6,230 6,177 6,129 6,134 6,098
4,333 4,123
1,883 1,541 4,505 4,458 4,577 4,475 4,453 4,516 4,490 4,456
1,246 1,183 6,581 6,611 6,638 6,487 6,650 6,551 6,662 6,595
813 884 6,843 6,769 6,881 6,861 6,843 6,785 6,767 6,785
988 972 4,675 4,561 4,729 4,679 4,686 4,608 4,590 4,542
1,943 1,836 6,869 6,778 6,919 6,853 6,865 6,839 6,780 6,789
2,364 2,035 5,941 5,827 5,999 5,973 5,910 5,884 5,884 5,833
3,081 3,350
1,622 1,797 7,011 7,276 6,839 6,905 6,996 7,304 7,210 7,260
852 842 4,813 4,893 4,871 4,809 4,802 4,771 4,780 4,861
1,924 2,029 7,061 7,321 6,989 6,967 7,041 7,248 7,179 7,325
6,627 5,777
3,262 2,734 7,260 7,173 7,240 7,175 7,320 7,303 7,362 7,265
5,340 4,346 10,129 9,954 10,187 10,116 10,121 10,090 10,097 10,074
4,389 3,860 5,961 5,817 6,075 5,910 5,916 5,944 5,890 5,743
8,389 8,457
5,608 5,447 44,366 44,832 44,463 44,437 44,170 44,396 45,329 45,034
7,368 7,167 33,807 34,481 33,590 33,677 33,871 34,090 34,352 34,229
Q3'17 Q4'17

37,192 37,833
30,247 29,358
4,914 4,911
7,591 7,476
6,126 6,108
6,474 6,463
6,182 6,145
4,649 4,629
7,129 7,126
6,382 6,310

4,506 4,552
6,897 6,890
7,239 7,383
4,775 4,818
7,206 7,319
6,140 6,283

9,092 8,856
5,396 5,381
8,100 8,130

7,860 7,936
11,199 11,444
5,990 6,000

48,575 49,460
34,882 35,079
31,883 33,291
30,802 29,082
4,643 4,876
8,998 9,474
3,133 3,085
3,523 3,523
3,309 3,197
4,793 4,860
8,301 8,746
3,892 3,741

5,132 6,842
8,068 8,368
7,844 8,103
5,377 5,507
8,508 9,239
3,357 3,571

4,486 4,362
2,890 2,929
3,801 4,144

9,838 8,687
14,917 15,284
3,417 3,491

58,636 58,970
36,967 37,274

28,992 28,948
29,119 29,014
4,752 4,752
6,913 6,909
6,064 6,074
6,109 6,083
6,083 6,074
4,531 4,509
6,793 6,794
6,122 6,081
4,452 4,487
6,635 6,653
6,804 6,818
4,591 4,588
6,804 6,812
5,790 5,807

7,328 7,323
4,984 4,975
7,352 7,382

7,050 7,069
9,864 9,847
5,803 5,842

44,412 45,260
34,505 34,735

29,541 29,561
29,603 29,552
4,684 4,681
6,986 6,958
6,061 6,036
6,096 6,036
6,021 6,005
4,543 4,502
6,800 6,791
6,075 6,031

4,422 4,446
6,622 6,625
6,855 6,876
4,575 4,555
6,855 6,864
6,002 5,987

7,554 7,481
4,973 4,959
7,400 7,364
 6,867 6,852
11,294 11,056
6,289 5,761

46,341 45,793
35,222 34,848

29,168 28,982
29,242 29,156
4,838 4,820
6,939 6,944
6,158 6,143
6,126 6,067
6,094 6,160
4,471 4,459
6,797 6,832
6,174 6,129

4,487 4,513
6,696 6,705
6,961 6,970
4,749 4,711
6,926 6,938
5,739 5,828

7,186 7,272
4,993 4,992
7,277 7,366

7,197 7,153
10,382 10,000
5,834 5,855

45,339 45,287
33,876 34,690
28,554 28,621
28,620 28,632
4,690 4,712
6,879 6,879
6,043 6,061
6,104 6,093
6,084 6,069
4,555 4,573
6,787 6,778
6,115 6,074

4,416 4,469
6,576 6,611
6,747 6,779
4,549 4,564
6,769 6,775
5,790 5,801

7,326 7,310
4,977 4,956
7,375 7,405

6,994 7,070
9,819 9,826
5,795 5,842

43,649 45,318
34,606 34,736
 ORGANIC LIQUID MILK - QUANTITATIVE SURV
Total Sample Size: 952 (HCMC = 586; Hanoi = 366)

Table 1
Q1. KEY DECISION MAKER FOR CHOOSING & BUYING FOOD FOR FAMILY
Base: All Respondents

Sample Size
I am the key decision maker for choosing and buying food for family
I am not the key decision maker yet I frequently involve in choosing and purchasing food process of my family

Table 2
Q2. AWARENESS OF ORGANIC LIQUID MILK
Base: All Respondents

Sample Size
Yes, I know about Organic Liquid Milk
I have heard but not clear about Organic Liquid Milk

Table 3
Q3. USE ORGANIC LIQUID MILK IN LAST 6 MONTHS
Base: All Respondents

Sample Size
Yes
No

Table 4
Q4. CURRENTLY USE ORGANIC LIQUID MILK
Base: Yes in Q3

Sample Size
Yes
No
Table 5
Q5. THE FREQUENCY OF PURCHASING ORGANIC LIQUID MILK
Base: Yes in Q4

Sample Size
More than once per week
Once per week
2-3 times/ month
Once per month
Once per 2-3 months

Table 6
Q6. INTENTION TO USE IN NEXT 3 MONTHS
Base: All Respondents

Sample Size
Yes
No

Table 7
Q7A. OPINION TOWARDS HEALTH & FOOD PURCHASING HABIT - Family Health is my top concern
Base: All Respondents

Sample Size
Totally disagree
Fairly disagree
Neither agree or disagree
Fairly agree
Totally argree

Table 8
Q7B. OPINION TOWARDS HEALTH & FOOD PURCHASING HABIT - I am willing to buy in a high-quality shops with h
Base: All Respondents

Sample Size
Totally disagree
Fairly disagree
Neither agree or disagree
Fairly agree
Totally argree

Table 9
Q7C. OPINION TOWARDS HEALTH & FOOD PURCHASING HABIT - I normally prioritize my children' needs when pu
Base: All Respondents

Sample Size
Totally disagree
Fairly disagree
Neither agree or disagree
Fairly agree
Totally argree

Table 10
Q8. CHANNELS TO PURCHASE FOR LIQUID MILK
Base: All Respondents

Sample Size
TRADITIONAL TRADE
Wet Market
Traditional Grocery Store
MODERN TRADE
Supermarket (Coopmart, Big C, etc.)
Mini-mart (Satrafoods, Co.op Food, Bach Hoa Xanh, etc.)
Specialty store (Organica...)
Convenience Stores 24/7 (Family Mart, Circle K, etc.)
ONLINE

Table 11
Q9. BEHAVIOR TOWARDS ORGANIC LIQUID MILK - Organic Liquid Milk is a new consumption trend
Base: All Respondents

Sample Size
Totally disagree
Fairly disagree
Neither agree or disagree
Fairly agree
Totally argree

Table 12
Q10. SOURCE OF INFORMATION
Base: All Respondents

Sample Size
PUBLIC
TV (Adversitement, news, etc.)
Newspaper/ Magazine
Radio
Billboard
Advertisement in public areas (park, cinema, etc.)
ONLINE
Website
Forum, blogs
Social networks (Facebook, Instagram....)
WORTH OF MOUTH
Family/ relatives
Friends/ college
Nutrition specialist/ doctor
Chuyên gia nông nghiệp khuyên dùng
TẠI ĐIỂM BÁN (NET)
Sản phẩm trưng bày tại cửa hàng/siêu thiị
Quảng cáo trên bảng hiệu/ Poster tại cửa hàng
Nhân viên tiếp thiị tại cửa hàng/siêu thiị ... giới thiệu sản phẩm
Người bán hàng giới thiệu sản phẩm
Sự kiện giới thiệu sản phẩm
Truy suất nguồn gốc thông tin thực phẩm
VEY

TOTAL CITY
Total HCMC Hanoi
952 586 366
96 94 98
4 6 2

TOTAL CITY
Total HCMC Hanoi
952 586 366
58 62 51
42 38 49

TOTAL CITY
Total HCMC Hanoi
952 586 366
14 8 25
86 92 75

TOTAL CITY
Total HCMC Hanoi
136 44 90
64 49 72
36 51 28
 TOTAL CITY
Total HCMC Hanoi
87 22 65
12 9 13
17 23 15
29 35 27
15 27 11
26 5 33

TOTAL CITY
Total HCMC Hanoi
952 586 366
41 37 47
59 63 53

TOTAL CITY
Total HCMC Hanoi
952 586 366
0 1
0 0
2 1 2
33 24 47
65 73 51

higher price to ensure good food for family

TOTAL CITY
Total HCMC Hanoi
952 586 366
1 1 2
 2 3 2
22 26 16
49 43 58
25 27 22

urchasing food for family

TOTAL CITY
Total HCMC Hanoi
952 586 366
0 1
1 1 0
9 9 8
49 42 60
41 46 32

TOTAL CITY
Total HCMC Hanoi
952 586 366
82 73 95
16 27 0
74 61 95
87 94 77
86 92 75
10 14 5
5 7 3
5 4 7
0 0

TOTAL CITY
Total HCMC Hanoi
952 586 366
 1 1 0
1 1 0
12 13 10
54 47 65
33 39 24

TOTAL CITY
Total HCMC Hanoi
952 586 366
66 73 56
65 71 54
20 28 7
0 0 1
6 8 3
3 4 1
27 32 20
13 14 11
4 5 3
19 25 10
88 88 88
66 62 72
76 74 78
16 23 5
11 12 8
65 65 66
52 45 62
20 23 14
31 37 22
26 29 21
10 15 2
9 13 3
Sheet 2 - Manufacturers Performance

Market Break Down

Modern Trade (including Super Market, Convenient Stores,
MT
Minimart)
Traditional Trade. In Traditional Trade, we can break into North/
TT Central/ South markets
Total Vietnam market, including Traditional Trade (TT) & Modern
Vietnam (MT Urban)
Trade (MT)

TT Off Vietnam Vietnam Traditional Trade

Sheet 3 - Consumer Quantitative Data

Quantitative survey is conducted in HCMC & Hanoi with Total sample size of 952 respondents who are currentl
The survey result is shown as percentage (eg. Table 2 - Awareness of Organic Liquid Milk. In Total HCMC & Han
 Fact Type
Value Sales Sales to consumer expressed in value basis

Value % Share Share of a brand/SKU on either total market or specific segment

Value Growth vs. YA % sales change from certain period vs. same period last year

Value % Share of Trade Specific market/ Channel contribution on Total market

Represents the percentage of stores within the universe handling the

Numeric Distribution
product during the audit period (known as number of stores)

Represents the percentage of category turnover accounted for by those

Weighted Distribution stores handling the product during the audit period (known as stores
importance)
Sales Per Point of Distribution = Off-take (known as consumer support
Val SPPD
for brand/ SKU)

Price Per Pack Average retail selling price per SKU to the consumer

spondents who are currently using Liquid Milk.

Milk. In Total HCMC & Hanoi, 58% respondents know about Organic Liquid Milk while 42% have heard but not clear about it)
d but not clear about it)