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    A Study On Customer Satisfaction Towards Fruits & Vegetables at Spencers Daily

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    Sujen Majnu
    This document is the project report submitted by Sujenth.M to the Department of Management Studies at Velammal Institute of Technology in partial fulfillment of the requirements for a Master of Business Administration degree. The project examines customer satisfaction towards fruits and vegetables at Spencer's Daily stores in Chennai. Primary and secondary data was collected through customer surveys at five Spencer's outlets and other sources. The sample size was 250 customers. Analysis found that 80% of customers were satisfied with product costs but 20% were dissatisfied with quality.

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    A Study On Customer Satisfaction Towards Fruits & Vegetables at Spencers Daily

    Uploaded by

    Sujen Majnu
    68 views8 pages
    This document is the project report submitted by Sujenth.M to the Department of Management Studies at Velammal Institute of Technology in partial fulfillment of the requirements for a Master of Business Administration degree. The project examines customer satisfaction towards fruits and vegetables at Spencer's Daily stores in Chennai. Primary and secondary data was collected through customer surveys at five Spencer's outlets and other sources. The sample size was 250 customers. Analysis found that 80% of customers were satisfied with product costs but 20% were dissatisfied with quality.

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    This document is the project report submitted by Sujenth.M to the Department of Management Studies at Velammal Institute of Technology in partial fulfillment of the requirements for a Master of Business Administration degree. The project examines customer satisfaction towards fruits and vegetables at Spencer's Daily stores in Chennai. Primary and secondary data was collected through customer surveys at five Spencer's outlets and other sources. The sample size was 250 customers. Analysis found that 80% of customers were satisfied with product costs but 20% were dissatisfied with quality.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    68 views8 pages

    A Study On Customer Satisfaction Towards Fruits & Vegetables at Spencers Daily

    Uploaded by

    Sujen Majnu
    This document is the project report submitted by Sujenth.M to the Department of Management Studies at Velammal Institute of Technology in partial fulfillment of the requirements for a Master of Business Administration degree. The project examines customer satisfaction towards fruits and vegetables at Spencer's Daily stores in Chennai. Primary and secondary data was collected through customer surveys at five Spencer's outlets and other sources. The sample size was 250 customers. Analysis found that 80% of customers were satisfied with product costs but 20% were dissatisfied with quality.

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    A STUDY ON CUSTOMER SATISFACTION TOWARDS FRUITS & VEGETABLES AT SPENCERS DAILY BY SUJENTH.

    M (Reg No: 1029753) PROJECT REPORT Submitted to the Department of Management Studies In Partial fulfillment of the award of the degree of Master of Business Administration VELAMMAL INSTITUTE OF TECHNOLOGY Chennai-601 204 ANNA UNIVERSITY OF TECHNOLOGY: (600 113) AUGUST 2011

    BONAFIDE CERTIFICATE

    Certified that this project report titled A STUDY ON CUSTOMER SATISFACTION TOWARDS FRUITS&VEGETABLES AT SPENCERS RETAIL LIMITED CHENNAI is the bonafide work of Mr.SUJENTH.M (Registration Number :1029753) who carried out the research under my guidance. Certified further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on earlier occasion on this or any other candidates.

    Guide

    Head of the Department

    Submitted to Project and Viva Examination held on______________

    Internal Examiner

    External Examiner

    DECLARATION

    I, M.SUJENTH(Reg. No. 1029753) hereby declare that the project report entitled A STUDY ON CUSTOMER SATISFACTION WITH REFERNCE TO SPENCERS DAILY CHENNAI IN (SUB-URBAN) submitted to ANNA UNIVERSITY OF TECHNOLOGY,

    CHENNAI, in fulfillment of the requirement for the degree of Master of Business Administration is a record of original project done by me during the period of my study in VELAMMAL INSTITUTE OF TECHNOLOGY, CHENNAI under the guidance of MISS.SHILAJA, VELAMMAL INSTITUTE OF TECHNOLOGY, CHENNAI and it has not formed the basis for the award to any degree of similar title of any candidate of the University.

    PLACE: CHENNAI DATE: M.SUJENTH

    ABSTRACT

    The objective of the project was to identify the customer satisfaction towards fruits and vegetables at Spencers Daily .As a part of my study I have taken survey at five Spencers daily outlet.

    The research was conducted through collection of primary and secondary data .Secondary data collected through visiting various websites, Spencers magazine and other reliable sources. Primary data collected through the customers.

    The sampling technique used for this study was probability sampling and the sample size was 250 across five stores. The tool which I used to analysis the data was percentage method and the datas were put in tabular form as well as in chart form also. From the research we found that 20% of the customers are dissatisfied with the quality but 80% of the customers are satisfied with cost of goods.

    ACKNOWLEDGEMENT The satisfaction and euphoria that accomplishes the successful completion of any task would be incomplete without mention of the people who made it possible and whose guidance and encouragement crowned the efforts with success. It is a matter of pride and privilege for me to acknowledge my indebtedness to chairman of Velammal Group, Mr.M.V. Muthuramalingam, without whom this endeavour would not been possible. I express my sincere thanks to the Director, Mr.M.V.M. Sasi kumar, of Velammal Institute of Technology for giving me an opportunity to do this project successfully. I profoundly submit my humble thanks to Dr.T.Chandrashekar, Principal Velammal Institute of Technology for permitting me to do this project. I am very thankful to Mr.V.V.Ravi Kumar, Head of the Department of Management Studies Velammal Institute of Technology, who has been the motivating force behind this work. I shall be forever grateful to him for all the cooperation he has rendered us in successful completion of this project work.

    I am thankful to our internal guide Miss. Shilaja.S, Assistant Professor, Velammal Institute of Technology and other faculty members of our department who have assisted me in doing this work I am graceful to my parents who have been a great support throughout my academic. Last but not the least I wish to thank one and all from our college who has supported me directly or indirectly for the successful completion of this project

    I am profusely grateful to Mr. Thiyagarajan. , Regional category Manager FMCG (Fruits & vegetables), Spencers retail ltd, Chennai. who has always been the prime mover for

    our entire endeavour I am immensely thankful to him for all the help in this work at all times and inculcating in me the desire to learn and share the knowledge in this chosen project. M.SUJENTH

    TABLE OF CONTENTS S. No. 1 CONTENTS 1.1 Introduction 1.2 Objective of the Study 1.3 Scope of the study 1.4 Statement of the problem 1.5 Research Methodology 2 Profiles 2.1 Industry profile 2.2 Company profile 3 4 5 Review of literature Data Analysis and Interpretation Final Discussion 5.1 Findings of the Study 5.2 Limitation 5.3 Conclusion 5.4 suggestions BIBLIOGRAPHY APPENDICES PAGE NO. 1-3 4 4 5 5-7 8 9-18 19-24 25-26 27 40 41-42 42 43 44 45-46 47-49

    LIST OF TABLES TABLE NO DESCRIPTION 4.1.1 AGE WISE CLASSIFICATION OF RESPONDENTS 4.1.2 4.1.3 4.1.4 4.1.5 4.1.6 GENDER WISE CLASSIFICATION CLASSIFICATION PAGE NO 28

    OF 29 OF 30 31 ON 32 33

    RESPONDENTS INCOME WISE

    RESPONDENTS ANALYSIS OF RESPONDENTS BASED ON FREQUENCY OF PURCHASE ANALYSIS OF RESPONDENTS BASED

    AVERAGE EXPENSE ANALYSIS OF RESPONDENTS BASED ON AWARENESS OF WEEKEND OFFER ANALYSIS OF RESPONDENTS BASED

    4.1.7 4.1.8 4.1.9 4.1.10 4.2.1

    ON 34

    SOURCE OF AWARENESS ANALYSIS OF RESPONDENTS BASED ON STORE 35 LOCATION ANALYSIS OF RESPONDENTS BASED ON LEVEL 36 OF SATISFACTION ON COST ANALYSIS OF RESPONDENTS BASED ON LEVEL OF SATISFACTION ON ASSORTMENT QUALITY WISE CLASSIFICATION OF RESPONDENTS OFFER WISE CLASSIFICATION OF THE RESPONDENTS 37 38

    4.2.2

    39

    LIST OF FIGURES FIGURE NO 4.1.1 4.1.2 4.1.3 4.1.4 4.1.5 4.1.6 DESCRIPTION AGE WISE CLASSIFICATION OF RESPONDENTS GENDER WISE CLASSIFICATION CLASSIFICATION PAGE NO 28

    OF 29 OF 30 31 ON 32 33

    RESPONDENTS INCOME WISE

    RESPONDENTS ANALYSIS OF RESPONDENTS BASED ON FREQUENCY OF PURCHASE ANALYSIS OF RESPONDENTS BASED

    AVERAGE EXPENSE ANALYSIS OF RESPONDENTS BASED ON AWARENESS OF WEEKEND OFFER ANALYSIS OF RESPONDENTS BASED

    4.1.7 4.1.8 4.1.9 4.10

    ON 34

    SOURCE OF AWARENESS ANALYSIS OF RESPONDENTS BASED ON STORE 35 LOCATION ANALYSIS OF RESPONDENTS BASED ON LEVEL 36 OF SATISFACTION ON COST ANALYSIS OF RESPONDENTS BASED ON LEVEL OF SATISFACTION ON ASSORTMENT 37

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