APPENDIX 7

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

STUDENT NAME STUDENT ID NUMBER

1. HOR REN XUAN 22PBR10289
2. KHAW HAN LING 22PBR06234
3. LOO LYE SENG 22PBR06236
4. TAN ZING XIN 22PBR06239
5. YEOH Q-LYNN 22PBR10153

BACHELOR OF BUSINESS (HONOURS) IN FINANCE AND INEVESTMENT

TUTORIAL GROUP 2RFI1

BBDM3303 ENTREPRENEURSHIP

HEALTHY FOOD DELIVERY APP

LECTURER: DR. TEH YONG YUAN

TUTOR: DR. TEH YONG YUAN
SUBMISSION DATE: 5/8/2022

MARKS AWARDED

12
PAGE COUNT

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 APPENDIX 1

KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN

Faculty of Accountancy, Finance and Business
Plagiarism Declaration Statement

Read, complete and sign this statement to be submitted with your written work

We confirm that the submitted work are all our own work and are in our own words.

Name (Block Capitals) Student ID No. Signature

1. HOR REN XUAN 22PBR10289 RenXuan

2. KHAW HAN LING 22PBR06234 HanLing

3. LOO LYE SENG 22PBR06236 LyeSeng

4. TAN ZING XIN 22PBR06239 ZingXin

5. YEOH Q-LYNN 22PBR10153 QLynn

Programme Bachelor of Finance and Investment

Tutorial Group Tutorial Group 1

Date 5 August 2022

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 APPENDIX 2

KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN

FACULTY OF ACCOUNTING, FINANCE AND BUSINESS

ACADEMIC YEAR: 2022/ 2023 (LONG SEMESTER 1 – JULY 2022)

COURSE: BBDM3303 ENTREPRENEURSHIP

CW1: WRITTEN SYNOPSIS (TRANSFORMATIONAL ENTREPRENEURSHIP IDEA)

(25% OF TOTAL CW MARKS – GROUP LEVEL ASSESSMENT)

Team Members’ 1) Hor Ren Xuan 22PBR10289

Names (Student
ID): 2) Khaw Han Ling 22PBR06234

3) Loo Lye Seng 22PBR06236

4) Tan Zing Xin 22PBR06239

5) Yeoh Q-Lynn 22PBR10153

Programme: Bachelor of Finance and Investment Tutorial Group No: Tutorial Group 1

Tutor-in-Charge: Teh Yong Yuan Lecturer: Teh Yong Yuan

SECTION 1 (25 marks) – Major social problems/issues you have identified:

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Nowadays, one of the unhealthy lifestyles in Malaysia is bad eating habits among adults (New
Straits Times, 2021). In 2019, 18.3% of Malaysians aged 18 and above have diabetes due to bad
eating habits as compared to the 11.2% in 2011 (The Sun Daily, 2021) and according to Appendix
1.1, most of the unhealthy eating Malaysians are located in Selangor. In the current era, many adults
like to drink boba tea or bubble iced teas and this type of sweet drink contain a lot of sugar, which is
connected to different kind of medical problems such as diabetes (Dan Brennan, MD, 2022). One of
the most famous food in Malaysia, nasi lemak, contains 400 calories in just a pack (The Curve,
2019). Office workers put in 5 to 6 hours a day at their jobs and they eat at irregular times and which
will lead to an increase in the risk of high blood pressure (Stephen Beech, 2017). Some people will
use an incorrect diet plan to lose weight such as not eating any dinner because they do not have time
to exercise. In addition, Malaysians like to consume heavy meals during supper at night. For
example, people would like to watch football at 'Mamak' with their friends when they are free.
(212 words)

SECTION 2 (25 marks) - Your proposed TRANSFORMATIONAL business start-up

SOLUTION to the social problems/issues you have identified in Section 1 above:
To solve this problem, we suggest that we can begin by establishing food adjustments and launching
a healthy food delivery application called "Brighter Health". According to Appendix 2.1, diet and
nutrition apps are one of the most used health and wellness apps by Malaysians. Moreover,
Malaysians are slowly catching up with the healthy eating trend, and they have become increasingly
interested in healthy food (Abirami Durai, 2022). Our app sells dry fruit snacks, organic products
and healthy food sets. (Appendix 2.2) (Appendix 2.3) (Appendix 2.4). Dry fruit snacks such as
apricot and organic food such as vegetables are rich in nutrients and vitamins (Anurag Khare, 2017)
(Organic Trade Association, n.d.). On the other hand, healthy food set with a balanced diet is able to
reduce the risk of illness, support a strong immune system and manage a healthy weight (Spine
Correction Center, 2019). The sellers make and prepare all the dry fruit snacks, organic foods and
healthy food sets once the buyer placed orders using our app. With just a few clicks, healthy food
will be sent to their doorway. Consumers are able to have a number of options based on their unique
tastes. Our concept makes it simpler for individuals to get healthy food, while also motivating and
assisting them in making changes to lead healthier lives.

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(217 words) 

SECTION 3 (20 marks) – JUSTIFY that your proposed solution qualifies as

TRANSFORMATIONAL Entrepreneurship in terms of compliance with both criteria:
1) medium-to-high economic impact 2) medium-to-high long-term societal impact:
By distributing this business idea, we are able to provide an impact on the society as well as the
economy. 
According to a study published by Harvard Business Review, healthy apps are able to help people to
self-regulate their attitudes and behaviour toward a more healthy lifestyle (Ghose, 2021). With our
healthy food delivery application “Brighter Health”, we can promote and sell dry fruit snacks,
organic products and healthy food, letting more and more people understand and learn that these
food are healthy, and people can actually improve and gain a healthy body and healthy lifestyle by
eating healthy food. Our idea also helps people by providing a platform, allowing them to engage
with healthy food and lifestyle.
Based on the Adroit Market Research in 2019, Malaysia Online Food Delivery Market has increased
from 2017 and will keep increasing in the future until 2025, the market size is expected to be 24.7
USD million (Appendix 3.1). People would purchase their food online and the number of people
would keep increasing as online platforms are very convenient for both buyers and sellers, especially
during the pandemic. This means that demand for online food purchasing will keep increasing, and
sellers are able to generate revenue by supplying their healthy food products on our healthy food
delivery application. 
Nowadays, online food purchasing apps have become more trending, these apps allow people to
enjoy fresh and healthy food (Zhen, Mohd Jamil Sameeha, 2021). According to Appendix 2.1 in
Section 2, diet and nutrition apps are one of the most used health and wellness apps by Malaysians.
With these evidences, we think it would be easy to expand our business idea. We can first advertise
our app on a different online platforms such as YouTube, and Tik Tok. Furthermore, we can also
expand our business idea by making collaboration with gym and pharmacy. People who go to these
places are able to know that not only by exercising or taking medicine, they can also improve and

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 change their lifestyle by changing their eating habits. 
(339 words)

SECTION 4 (20 marks) - JUSTIFY that your Solution is RELEVANT and FEASIBLE in
view of the new realities/challenges imposed by varying government restrictions to control
the Covid-19 pandemic or future pandemics:
Nowadays, the case of the Covid-19 pandemic is starting to increase in Malaysia after the
government relaxed the SOP for Covid-19 on 1 May 2022 (Human Resources, 2022). Our country
has entered a new Covid-19 wave, the Omicron BA.5. It is the most transmissible version of Covid-
19 as compared with the BA.1 and BA.2 (New Straits Times, 2022). It can also re-infect those
people who had already been infected before. People are afraid of the virus, especially in those
places that are very crowded and SOPs are not followed.
Due to this situation, the Ministry of Health, Khairy discourages citizens from going out into the
crowd in order to prevent the spread of Covid-19. Therefore, food delivery applications are crucial
for everyone who needs it to deliver and order food. Even though the movements are restricted, with
food delivery applications, merchants are still able to operate and generate income during the
pandemic as there is demand for healthy food products. People can also enjoy online ordering as
well as minimizing the rate of Covid-19. 
With our healthy food delivery application, consumers and sellers can solve the issues of social
distancing, they can also purchase and sell healthy food without physically engaging with one
another.
(209 words)

SECTION 5 (10 marks) – REFERENCES (using TAR UC Harvard Referencing System)

and Appendices (if any):
Abirami Durai. 2022. Food trends to look out for in 2022. Viewed on 3 August 2022. Available

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from: <https://www.thestar.com.my/food/food-news/2022/01/08/food-trends-to-look-out-for-in-
2022#:~:text=GrabFood's%20Food%20Trends%20Report%202020,times%20more%20than%20in
%202019!&text=%E2%80%9CWe%20have%20seen%20a%20burst,wellness%20foods%20and
%20organic%20foods.>.
Anurag Khare. 2017. Health Benefits of Dry Fruits, the Surprising Superfood. Viewed on 3 August
2022. Available from: <https://www.business-standard.com/article/health/health-benefits-of-dry-
fruits-the-surprising-superfood-117101600317_1.html#:~:text=These%20dry%20fruits%20are
%20rich,such%20as%20cholesterol%20and%20diabetes.&text=Most%20dry%20fruits%20are
%20rich,healthy%20substitute%20for%20daily%20snacks.>.
Dan Brennan, MD. 2022. Boba Tea: Are There Health Benefits? Viewed on 27 July 2022. Available
from: <https://www.webmd.com/diet/boba-tea-health-benefits#:~:text=Unfortunately%2C%20boba
%20itself%20provides%20very,conditions%20like%20diabetes%20and%20obesity.>.
Ghose, A. 2021. Do Health Apps Really Make Us Healthier? Viewed on 1 August 2022. Available
from: <https://hbr.org/2021/05/do-health-apps-really-make-us-healthier>.
Human Resources. 2022. Malaysia’s relaxed SOPs effective 1 May 2022. Viewed on 28 July 2022.
Available from <https://www.humanresourcesonline.net/malaysia-s-relaxed-sops-effective-1-may-
2022>.
New Straits Times. 2022. Malaysia entering new Covid 19 wave as Omicron BA.5 variant hits
(NSTTV). Viewed on 28 July 2022. Available from:
<https://www.google.com/amp/s/www.nst.com.my/amp/news/nation/2022/07/811841/malaysia-
entering-new-covid-19-wave-omicron-ba5-variant-hits-nsttv>.
New Straits Times. 2021. Malaysia, unhealthy nation with low health awareness. Viewed on 27 July
2022. Available from: <https://www.nst.com.my/news/nation/2021/11/744515/malaysia-unhealthy-
nation-low-health-awareness#:~:text=%22In%20Malaysia%20one%20in%20every,in
%2020%20maintain%20healthy%20eating.&text=%22According%20to%20official%20statistics
%2C%20half,million%20adults%20suffer%20from%20depression.>.
Organic Trade Association. n.d. Health Benefits of Organic. Viewed on 3 August 2022. Available
from: <https://www.ota.com/health-benefits-organic#:~:text=Not%20only%20does%20organic
%20production,and%20grains%20when%20compared%20to>.
Spine Correction Center. 2019. 9 Benefits of Eating a Balanced Diet. Viewed on 2 August 2022.

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Available from: <https://www.spinecorrectioncenter.com/9-benefits-of-eating-a-balanced-diet/>.
Stephen Beech. 2017. Eating at irregular times can lead to high blood pressure, diabetes and obesity.
Viewed on 27 July 2022. Available from: <https://www.mirror.co.uk/news/uk-news/eating-
irregular-times-can-lead-8248501>.
The Sun Daily. 2021. Bad Eating habits linked to higher diabetes rates among young Malaysians:
Expert. Viewed on 3 August 2022. Available from: <https://www.thesundaily.my/home/bad-eating-
habits-linked-to-higher-diabetes-rates-among-young-malaysians-expert-FX8541667>.
TheCurve. 2019. How Many Calories Is That Popular Malaysian Food? Viewed on 27 July 2022.
Available from: <https://www.thecurve.com.my/the-curve/2019/12/23/how-many-calories-is-that-
popular-malaysian-food#:~:text=%231%20Nasi%20Lemak,biasa%20is%20approximately
%20400%20calories>.
Zhen, E. and Mohd Jamil Sameeha. 2021. Consumers' Perceptions of Healthy Food Availability in
Online Food Delivery Applications (OFD Apps) and Its Association With Food Choices Among
Public University Students in Malaysia. Viewed on 2 August 2022. Available from:
<https://www.frontiersin.org/articles/10.3389/fnut.2021.674427/full>.

Appendix
Appendix: 1.1: Registered patients with diabetes in Malaysia in 2019

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Source:
<https://codeblue.galencentre.org/2021/01/06/selangor-johor-have-most-diabetes-cases-registry/
#:~:text=KUALA%20LUMPUR%2C%20Jan%206%20%E2%80%94%20Selangor,Diabetes
%20Registry%20Report%202013%2D2019.>.

Appendix 2.1: Most and Least Used Health and Wellness Apps

Sources:
<https://gmo-research.com/news-events/articles/usage-health-and-wellness-apps-asia>.

Appendix 2.2: Dried Fruits

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Sources: <https://www.signaturemarket.co/my/marketplace/snack/all/2/15/Dried_Fruits.html>.

Appendix 2.3: Organic Foods

Sources: <https://www.homey.com.my/blog-post.php?id=41>.

Appendix 2.4: Healthy Food Set

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Sources: <http://getfitkl.com/affordable-healthy-food-delivery-in-kl/>.

Appendix 3.1: Malaysia Online Food Delivery Market, 2017-2025 (USD Million)

Sources: <https://journal.uib.ac.id/index.php/combines/article/view/4415/1140>.

APPENDIX 3
ASSESSMENT CRITERIA & MARKING RUBRIC:

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 SYNOPSIS OF TRANSFORMATIONAL ENTREPRENEURSHIP IDEA (CW 1)
Section
Very
Criteria Marks Excellent Good Average Poor MARKS
Poor
(Max)
SECTION 1:
How clearly has the social
issue/problem been
identified and understood? Is
the magnitude of the problem
25 21 – 25 16 - 20 11 - 15 6 - 10 0-5
substantiated by factual
research? Are the affected
population and the location of
these people clearly
identified?
SECTION 2:
How clearly is the proposed
solution (business start-up
idea) described? How well-
suited is the proposed
25 21 – 25 16 - 20 11 - 15 6 - 10 0-5
solution able to address the
root cause of the social
issue/problem? Is the
proposed solution acceptable
to all stakeholders?
SECTION 3:
Has the proposed business
start-up idea been properly
justified as a
transformational
entrepreneurship in 20 17 – 20 13 - 16 9 - 12 5-8 0-4
fulfilling the two conditions?
1) medium-to-high financial
sustainability
2) medium-to-high long-term
positive societal impact
SECTION 4:
How well justified is it that
the business start-up idea will
be relevant and feasible in 20 17 – 20 13 - 16 9 - 12 5-8 0-4
view of the new realities and
challenges Covid-19 or
future pandemics?
SECTION 5:
Evidence of research and use
of the Harvard style of
citation and referencing. 10 9 – 10 7-8 5-6 3-4 0-2
Presentation – sentence
structure, grammar, spelling,
word length, etc.

TOTAL 100

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