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    Promotion 1663778663

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    Chalista Rafa
    Promotion involves communication between buyers and sellers to promote or sell products, services, or ideas. The promotion mix includes advertising, personal selling, direct marketing, sales promotion, and public relations. Advertising involves using sponsored messages to reach a large audience through television, radio, magazines, newspapers, outdoor displays, direct mail, and the internet. Personal selling involves oral conversations between sellers and potential customers. Direct marketing communicates offers directly to pre-selected customers. Sales promotion uses tools like samples, coupons, displays, and incentives to encourage purchases. Public relations assists with product launches and helps change public perceptions through events, lobbying, and investor relations.

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    Promotion 1663778663

    Uploaded by

    Chalista Rafa
    26 views9 pages
    Promotion involves communication between buyers and sellers to promote or sell products, services, or ideas. The promotion mix includes advertising, personal selling, direct marketing, sales promotion, and public relations. Advertising involves using sponsored messages to reach a large audience through television, radio, magazines, newspapers, outdoor displays, direct mail, and the internet. Personal selling involves oral conversations between sellers and potential customers. Direct marketing communicates offers directly to pre-selected customers. Sales promotion uses tools like samples, coupons, displays, and incentives to encourage purchases. Public relations assists with product launches and helps change public perceptions through events, lobbying, and investor relations.

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    Promotion_1663778663

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    Promotion involves communication between buyers and sellers to promote or sell products, services, or ideas. The promotion mix includes advertising, personal selling, direct marketing, sales promotion, and public relations. Advertising involves using sponsored messages to reach a large audience through television, radio, magazines, newspapers, outdoor displays, direct mail, and the internet. Personal selling involves oral conversations between sellers and potential customers. Direct marketing communicates offers directly to pre-selected customers. Sales promotion uses tools like samples, coupons, displays, and incentives to encourage purchases. Public relations assists with product launches and helps change public perceptions through events, lobbying, and investor relations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    26 views9 pages

    Promotion 1663778663

    Uploaded by

    Chalista Rafa
    Promotion involves communication between buyers and sellers to promote or sell products, services, or ideas. The promotion mix includes advertising, personal selling, direct marketing, sales promotion, and public relations. Advertising involves using sponsored messages to reach a large audience through television, radio, magazines, newspapers, outdoor displays, direct mail, and the internet. Personal selling involves oral conversations between sellers and potential customers. Direct marketing communicates offers directly to pre-selected customers. Sales promotion uses tools like samples, coupons, displays, and incentives to encourage purchases. Public relations assists with product launches and helps change public perceptions through events, lobbying, and investor relations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    Promotion

    Fida Afifahrahman
    120304210013
    What is Promotion
    Promotion is a type of communication between
    the buyer and the seller.

    Promotion Mix
    Personal Selling Sales Promotion

    Advertising Direct Marketing Public Relations


    Advertising
    TELEVISION

    RADIO

    MAGAZINES

    NEWSPAPER

    Advertising is a marketing
    communication that uses OUTDOOR

    an openly sponsored,
    non-personal message to
    DIRECT MAIL
    promote or sell a
    product, service or idea

    to a large audience. INTERNET

    Personal Selling Personal selling is delivery orally


    or more similar to a
    conversation between one or
    more potential customers and
    sellers

    Administrative Talks
    16%
    Telephone Selling
    25.1%

    Service Calls
    12.7%

    Waiting/Travelling
    17.4%

    Face-to-Face
    28.8%
    Direct Marketing

    Direct marketing is a form of


    communicating an offer, in which the
    organization communicates directly to
    pre-selected customers and provides a
    method for direct response
    Sales Marketing

    Sales promotion consists of various promotional


    activities, including sales demonstrations, contests,
    sampling, point-of-purchase displays, incentives,
    and coupons.

    Consumer Promotion Tools

    Samples Product Cash Refund Offer Display Product

    Cashback Price Packs


    Coupons Offer
    Press Relation

    Public Affairs

    Brand and Public

    Public Relations
    Lobbying
    Assist with new product
    launches by sponsoring
    events. help reposition a
    product, campaign Investor Relations
    repeatedly for a
    program/activity until it can
    be accepted by the Event In

    community. Affect certain groups.


    Costumer Path
    Consumer Path

    AIDA

    ATTENTION

    INTEREST
    DESIRE
    ACTION

    5A'S AISAS
    AWARE ATTENTION
    APPEAL INTEREST
    ASK SEARCH
    ACT ACTION
    ADVOCACY SHARE
    OPERATION

    LONG-TERM (ADVERTISING)
    procurement of advertisements by placing
    billboards on the roadside or procurement
    of advertisements on television stations
    with a budget of Rp. 600.000.000

    SHORT-TERM (SOCIAL MEDIA)


    Check and create interesting content on
    official Instagram or other social media with
    a budget of Rp. 300,000,000.

    MEDIUM-TERM (PERSONAL SELLING)


    mascots and spg are made and placed in
    several schools or learning centers to offer
    products with a budger of Rp. 2.500.000.

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