DTP Learning Module
DTP Learning Module
DTP Learning Module
DESKTOP PUBLISHING
INTRODUCTION
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OBJECTIVES
PRE ASSESSMENT
To test your prior knowledge on Desktop Publishing, answer the Pre Assessment
below. This will give you an idea of the lessons that you will come across within this
subject.
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4. What are the different kinds of documents that you can produce to display your
ideas and information using Desktop Publishing?
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LEARNING GOALS/TARGET
After reading the introduction and carefully answering the pre-assessment test,
you now have an idea on what to learn in this module. In your notebook, write your
goals and targets by completing the sentences below:
My goals are:
Goal 1
My targets are:
Target 1
Target 2
Target 3
This part of the module will help you learn and acquire innovative skills in
creating different kinds of publication needed in making Desktop Publishing as a career.
Discover the exciting lessons below.
Know
Lesson 1:
Desktop Publishing
1. Click on the Start button, select All Programs menu » Microsoft Office »
Microsoft Office Publisher. You will see an icon on your desktop that looks similar to this
2. Publisher start up in the Getting Started with the Microsoft Office Publisher
window offering many pre-formatted designs to use in creating your publication.
The Publisher Window contains many parts that work together to make creating
documents easier. Understanding these elements will help you become comfortable
with the application.
Navigation Pane
As soon as a publication type is chosen, the window displays more specific choices for
that publication type.
The illustration below consists of the important tool bars in working with MS
Publisher
Ruler
Guides
The Page Navigation pane allows you to view and work with the
pages in your publication. You can add, delete, rearrange, and
duplicate pages in the Page Navigation pane. You can also
organize your pages into Sections.
The Ribbon
The Ribbon contains multiple tabs, each with several groups of commands.
Some tabs, like "Text Box Tools" or "Picture Tools," may appear only when you are
working with certain items like text boxes or images.
Viewing Tools
Publisher offers a group of viewing tools to help you control the layout of your text,
images and objects on the page. These viewing tools are for your editing purposes only.
They can be turned on and off and will not appear in your printed publication.
To access and choose viewing tools, select the View tab and locate the Show
group. Click the checkboxes of the various view options to turn them on and off.
Rulers
You can use the rulers to the left and top of your publication to help you line
up text, images and other objects and get a clearer idea of exactly where
those objects will appear on the printed page. When you select an object in
your publication, a white space will appear on the rulers to show the object's
location.
Baselines
Baselines are evenly-spaced horizontal lines that you can use to line
up text. You'll learn about automatically aligning text to your baselines
in the Working with Text lesson.
Boundaries
Boundaries are dark blue dashed borders that appear around your
objects. Viewing object boundaries can be useful when you are
aligning objects or wrapping text.
Guides
Guides are thin lines that help you align various objects. There are
two types of guides:
Margin guides, which are blue lines that mark the edges, or
margins, of the printable area on each page of your publication.
Margin guides are automatically created when you set your page
margins.
Customizable guides, which are green lines that you can add
anywhere in your publication.
2. Drag your mouse to your publication, and release to add the guide in the desired
location.
3. Your guide will be placed. You can move it any time by clicking and dragging it.
Once the Publication is created, the main Publisher window will be displayed.
The menu bar and other toolbars have several the same choices that are used in Office
2003 applications. This is a desktop publisher 2010, so an Object toolbar has been
added to the left side of the Publisher window.
Backstage View
To access Backstage view, click the File tab.
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Process
Try to explore the Desktop Publishing software to familiarize yourself with the
different tools to be used in doing creative designs.
1. Open Publisher on your computer. A new blank publication will be created. (You'll
need to exit Backstage view to view it.)
2. Click through all of the tabs and notice how the Ribbon options change.
3. Try turning on and off various viewing tools.
4. Add a green guide.
5. Return to Backstage view to view your publication info.
6. Close Publisher without saving the publication.
1. What are the tools used in the video that will help you in
creating creative designs in desktop publishing?
2. Cite the importance of the tools used in creating the design.
Transfer
Hands on Activity
Know
Text Basics
In order to use MS Publisher, you must have the knowledge in using the
Microsoft Word application. If you find yourself having trouble working with text in
Publisher, review your Word course, especially the following lessons:
Text Basics - Reviews basic topics like inserting, deleting, copying, and
moving text
Formatting Text - Includes text formatting tasks like changing font style, size,
and color
Checking Spelling and Grammar - Presents tools you can use to proofread
your text
Working with Lists - Guides you through creating and formatting lists
Line and Paragraph Spacing - Explains how to adjust spacing
In Publisher, text is contained in text boxes, which are blocks of text that you
can place on the page. When you create or select a text box, the Text Box Tools tab
will appear on the Ribbon. On this tab are commands that let you adjust and format your
text box and the text it contains.
The Ribbon
3.The cursor will turn into a crosshairs . Click anywhere on your publication and
drag your mouse to create the text box.
If you place a text box near an image or another object, you may notice that the
text is overlapping with the object or doesn't appear exactly where you want it, to fix this
problem you'll need to change the object's text wrapping settings.
1. Select the object, then click the Format tab that appears on the Ribbon.
2. Locate the Arrange group and click the Wrap Text drop-down command.
3. Select the desired wrap option. The text will adjust based on the option you have
selected.
4. If necessary, reposition the object and adjust the image until the text wraps
correctly.
If you can’t get your text to wrap the way you wish, click the Wrap Text
command and select More Layout Options from the menu. You can make more
precise changes in the Advanced Layout dialog box that appears.
As you work with text boxes, you might find that a text box isn't large enough to
contain all of the text you want to include. When you run out of room for text, you can
use the Link command to connect text boxes. Once two or more text boxes are
connected, text will flow or continue from one text box to the next.
2. Click the Text Box Tools Format tab and locate the Linking group.
3. Click the Create Link command.
4.The Link icon will appear in place of your cursor. Click the spot on your publication
where you would like to add the linked text box.
5.Continue typing your text. Any text that overflows from the original text box will now
appear in the connected box.
The Text Fit options allow you to format text boxes that automatically adjust
font or text box size to get a good fit. There are four text fit options that you can apply to
any text box:
Best Fit, which makes the text larger or smaller to fit the text box.
Shrink Text on Overflow , which automatically shrinks the font size when the
text box has no room for additional text.
Grow Text Box to Fit, which automatically enlarges your text box based on text
For instance, if your text box is too small for your text, you may apply Shrink
Text on Overflow or Grow Text Box to Fit.
On the other hand, if you have a certain amount of space for your text box and
want your text to fill the entire area, you may select Best Fit.
To modify text fit, select the text box, then click the Text Fit drop-down command
in the Text group of the Text Box Tools tab. Select the desired option.
Typography commands can be found in the Text Box Tools tab. To apply any
command, simply select your text, then click the desired command. Certain commands,
like Stylistic Sets, will include a drop-down list of choices.
Typography commands
Drop Cap, which enlarges the first letter of the selected text.
Number Style lets you choose between four different styles for number spacing and
alignment.
Stylistic Sets- lets you choose between various embellishments for your fonts, usually
in the form of exaggerated serifs or flourishes.
Various stylistic sets
To Insert a Shape:
Arranging Objects
Publisher offers a number of tools to help you arrange and order your objects. These
tools work for any object, and can help you lay out your pages quickly and precisely.
Aligning
You can click and drag objects to align them manually, but this can be difficult and
time-consuming. Publisher includes several commands that allow you to align your
objects quickly and precisely. Objects can be aligned to each other or to the page.
1. Click and drag your mouse to form a selection box around the objects you want
to align. All of the objects will now have sizing handles to show that they are
selected.
5. The objects will align to each other based on the option that you have selected.
Grouping
At times you may want to group multiple objects into one object so that they will
stay together if they are moved. This can be easier than selecting all of the objects
every time you want to move them.
To Group Objects:
4. The selected objects will now be grouped. There will be a single box with sizing
handles around the entire group to show that they are one object.
In addition to aligning and grouping objects, Publisher gives you the ability to
arrange objects in a specific order . The ordering is very important when two or more
objects overlap, as it will determine which objects are in the front or the back.
If you want to move an object behind or in front of several objects, it is usually faster
to bring it to front or send it to back rather than clicking the ordering commands
multiple times.
The Insert Picture dialog box will appear. Locate and select the picture you
would like to insert, then, click Insert.
3. The Clip Art pane will appear on the right. Use the search tools to search for a
suitable image.
o Enter keywords in the Search for: fields that are related to the image you
wish to find.
o Click the drop-down arrow in the Results should be: field, then, deselect
any types of media you do not wish to see.
4. Click Go to begin your search.
5. Publisher will display pictures that meet your search terms. When you have
found a picture you wish to use, click it.
To get your picture to fit well on the page, you may have to adjust it by resizing,
cropping and rearranging it.
To Resize a Picture:
To Crop a Picture:
1. Select the picture, then click the Picture Tools Format tab and locate the Crop
group.
2. Click the Crop command.
3. The black cropping handles will appear. Click and drag a handle to crop the
picture. The areas that will be cropped will appear to be semi-transparent.
4. When you are satisfied with the appearance of your picture, click the Crop
command again.
5. The picture will be cropped.
To Insert a Table:
Saving a File
Save as is used to save a file for the first time or to save it with a different name
or to a different location.
1. Click File.
2. Chose Save As.
3. In the File Name text box, type in the desired filename.
4.Press Enter or click Save.
Save is used to save a file using its current name and replace the existing file.
This command is used to update a file.
1. Click File.
2. Select Save.
- or -
Auto Recovery
You can set the system up to save your publication every so many minutes so
that if your system crashes or goes down for some reason, you will be able to retrieve
the publication later. Make sure to save the file initially so that this feature will work for
you. This is not a guarantee because the most recent changes may not be retrieved so
it is still important to save often.
1. Click Tools.
2. Select Options.
3. Choose the Save tab.
4. Make sure the box next to Save Auto Recovery info every: is checked.
5. Set the number of minutes.
6.Click OK.
Even though you can open several publications at the same time, this practice
takes up valuable memory on the computer. It is a good practice to close publications
when you finish working with them.
Closing a File
1. Click File..
2. Select Close.
3. If the file has been changed since the last time it was saved, a dialog box
appears. To save the file click, Yes. To close the file without saving click No.
Note: In Office Publisher, page size refers to a working area of your publication. Paper,
or sheet size is the size of the paper that you use for printing. A sheet of paper may
contain multiple pages, and a large page may be imposed across multiple sheet
The preview pane reflects changes made in the print settings. It also allows you to:
1. Sheet navigation: Move
through the sheets of your
publication.
5. View multiple sheets: If you publication will be printed on multiple sheets of paper,
you can use this button to preview more than one sheet at a time.
6. Show/hide page numbers: This slider will show you the order of the pages being
imposed on the sheet(s) of paper. This is particularly useful when you are printing a
publication with more than one page on the sheet, like a greeting card.
7. Show/hide the rulers: Show or hide the rulers for the height and width of the
currently selected sheet of paper. If you change the paper size in Settings, the ruler will
change accordingly.
8. Transparent view slider: If you are printing on two sides of the sheet, this slider will
allow you to see through to the other side of the sheet, like holding the printed paper
over a light table. This allows you to be sure that your publication lines up correctly on
both sides of the sheet of paper.
Note : You may have to wait a moment while Publisher connects to your printer.
3. In the Print section, set the number of copies to print in Copies of print job.
4. In the Printer section, make sure that the correct printer is selected.
Note : The preview window will display in black and white, regardless of whether your
publication(s) includes color, unless you have selected a color printer.
5. In the Settings section:
Note : You may have to wait a moment while Publisher connects to your printer.
3. In the Print section, set the number of copies to print in Copies of print job.
4. Click the Print button to send the publication to your printer.
Note : You may have to wait a moment while Publisher connects to your printer.
Note: You may have to wait a moment while Publisher connects to your printer.
If you are printing labels or business cards, the default option will be Multiple
copies per sheet. This will print more than one copy of each page of your publication,
with each set of pages on separate sheets of paper. When you choose this option, the
Layout Options button becomes available allowing you to adjust the margin guides to
increase or decrease the number of copies of your publication that can fit on a single
sheet of paper. For example, if your business card publication contains two pages —
each page contains a different business card — and you select Multiple copies per
sheet and 10 copies, then a total of 20 copies — 10 copies of each of the two different
business cards — will be printed on two sheets of paper, one sheet for each page.
If you click One page per sheet , your publication will be printed in the center of
the sheet of paper.
If you want to print one page of your publication per sheet at a specific position
on the sheet, click Multiple copies per sheet , click Layout Options and then
change your publication's position on the sheet by adjusting the row options,
column options and horizontal and vertical gap values under More print options.
This option is available for publications with page sizes that are smaller than the
paper sizes, such as Advertisements, Business Cards and Compliments Cards.
When you want to print labels, name tags, or business cards, it is usually most
efficient to print a whole series on a single sheet. You can do that in Publisher from the
Multiple pages per sheet option in the Print page. When you choose this option, the
Layout Options button becomes available allowing you to adjust the margin guides to
increase or decrease the number of copies of your publication that can fit on a single
sheet of paper. For example, if you have a set of 10 post-cards with different information
on each and you select Multiple pages per sheet and one copy, then all ten pages will
print on the one sheet of paper.
Note:This option is available only when the publication page size is smaller than the
sheet that the publication is set to print on.
Note : You may have to wait a moment while Publisher connects to your printer.
3. In the Settings section, select Multiple pages per sheet and then select the
number of copies.
4. Click the Print button to send the publication to your printer
Process
Activity No. 1
Activity No. 2
1. Open a publication.
2. Insert a shape, then, rotate it.
3. Insert another shape, then change the fill and outline color of the
shape
4. Change the order of the two shapes you inserted.
5. Align two shapes.
6. Group the shapes you just aligned, then, align the group to the center
of the page.
Activity No. 3
Activity No. 4
1. Open a publication.
2. Create a table with two columns and eight rows.
3.Add text to the table. If you're using the example, you can simply copy
and paste some of the text from the existing table.
4. Insert an additional column to the left of the first column.
5. Merge two cells, then, split them again.
6. Align the text in the far right column to the bottom left.
7. Apply a table style.
8. Select a row of cells and apply a border and fill color.
http://www.youtube.com/watch?v=BDNM6B54YOs
1. What are the common tasks in publisher that are applied to create the
project?
2. What are the reasons for choosing specific tasks in publisher to create
a design?
3. Can you now make your own design in Desktop Publishing?
Transfer
Know
( Note: In this lesson you will be allowed to explore the MS Publisher )
Introduction
1. Click the File tab to go to Backstage view , then select New. The Available
Templates pane will appear.
Depending on the type of publication you create, your template may offer more
customization options than shown in the example above.
If you do not want to use a template or you cannot find a template that suits your
needs, you can also create a blank publication. Remember, when you create a blank
publication, you will have to set up page margins, add guides and make all layout and
design decisions on your own.
To create a blank publication, click the New tab in Backstage View and select a
blank page size in the Available Templates pane.
1. On the Ribbon, select the Page Design tab and locate the Page Setup group.
2. Click the Margins drop-down command.
If you are not satisfied with any of the margin options, select Custom margins to
open the Layout Guides dialog box. There, you can specify margin widths.
1. On the Ribbon, select the Page Design tab and locate the Page Setup group.
2. Click the Size drop-down command.
If the desired page size is not included in the drop-down list, select More
1. On the Ribbon, select the Page Design tab and locate the Page Setup group,
then click the Orientation drop-down command.
2. Select Portrait orientation to make your publication taller than wide, or
Landscape to make it wider than tall.
Depending on the template you choose, changing the page orientation may have
a negative effect on your presentation. While some templates work equally well in both
orientations, others do not.
If you create a publication from a template and later decide that the chosen
template doesn't quite suit your needs, you can always change it. You can also apply
templates to publications that were originally created from blank pages.
3. The Change Template dialog box will appear. Select a template to preview it in
the Preview pane.
4. Modify the template options as desired.
5. When you are satisfied with the new template, click OK.
7. Click OK.
1. Name of Business or
Organization
A business card always has a
business or organization name
on it. The name of the individual
or the name of the business or
organization is usually the most important text element of a business card. An
organization with a highly recognizable logo might de-emphasize the business
name (size and/or placement) but it is usually an essential piece of information.
2. Address
-A physical address or a mailing address or both are typical parts of a business
card. If the company does business exclusively online or by mail, a physical
address might not be a key element to include. If both a physical and a mailing
address are included, it is desirable to label each one.
3. Phone Number(s)
Multiple numbers are typically listed in order of voice, fax, cell but you can omit
any numbers that are not the preferred method of phone contact. Don't forget the
area and/or country codes and extension, if required. Using parentheses,
hyphens, periods, spaces, or other characters to separate numbers in a phone
number are generally a matter of preference and custom but be consistent in
whatever method is chosen.
4. Email Address
An important element for Web-based businesses, but other businesses or
organizations might omit this form of contact unless it is one of their preferred
methods of contact.
8. Logo
This helps establish the identity of the company.
1. Nameplate
The banner on the front page of a newsletter that
identifies the publication. It contains the name of the
newsletter, possibly graphics or a logo and perhaps a
subtitle, motto and publication information including
volume and issue or date.
2. Body
The bulk of the text excluding the headlines and decorative text elements. It's the
articles that make up the newsletter content.
3. Table of Contents
Usually appears on the front page. The table of contents briefly lists articles and
special sections of the newsletter and the page number for those items.
4. Masthead
The section of a newsletter layout — typically found on the second page (but
could be on any page) — that lists the name of the publisher and other pertinent
data. May include staff names, contributors, subscription information, addresses,
logo, etc.
5. Heads/Titles
o Headline - After the nameplate, the headline identifying each article in a
newsletter is the most prominent text element.
o Kicker - Often seen in newsletter design, the kicker is a short phrase set
above the headline. The kicker can serve as an introduction or section
heading to identify a regular column.
o Deck - One or more lines of text found between the headline and the
body of the article. The deck elaborates or expands on the headline and
topic of the accompanying text.
o Subhead - Appears within the body of articles to divide the article into
smaller sections.
o Running Head - More familiarly known as a header, a running headline is
repeating text - often the title of the publication - that appears, usually at
the top of each page or every other page in a newsletter design. The page
number is sometimes incorporated with the running headline.
o Continuation Heads (see below)
6. Page Numbers
Can appear at the top, bottom, or sides of pages. Usually page one is not
numbered in a newsletter.
7. Bylines
A short phrase or paragraph that indicates the name of the author of an article in
a newsletter. The byline commonly appears between the headline and start of
the article, prefaced by the word "By" although it could also appear at the end of
the article.
8. Continuation Lines
When articles span two or more pages, a newsletter editor uses continuation
lines to help readers find the rest of the article.
o Jumplines - Also called continuation lines, typically appear at the end of a
column, as in continued on page 45 . Jumplines at the top of a column
indicate where the article is continued from, as in continued from page 16 .
o Continuation Heads - When articles jump from one page to another,
continuation heads identify the continued portion of the articles. The
continuation headlines, along with jumplines, provide continuity and cue
the reader as to where to pick up reading.
9. End Signs
A dingbat or printer's ornament used to mark the end of a story in a newsletter is
an end sign. It signals the reader that they have reached the end of the article.
10. Pull-Quotes
Used to attract attention, especially in long articles, a pull-quote is a small
selection of text "pulled out and quoted" in a larger typeface.
11. Photos / Illustrations
A newsletter design layout may contain photographs, drawings, charts, graphs,
or clip art.
Mug Shots - The most typical people photograph found in newsletter design is
the mug shot a more or less straight into the camera head and shoulders picture.
Caption - The caption is a phrase, sentence, or paragraph describing the
contents of an illustration such as a photograph or chart. The caption is usually
placed directly above, below, or to the side of the picture it describes.
Leave-Behinds - Named for the type of brochure you leave behind after meeting
a potential customer.
Point-of-sale - The type of brochure you may pick up while waiting in line at the
bank.
Respond to Inquiries - Someone asks about a specific product and you drop a
brochure in the mail for them to follow up.
Direct Mail - Your sales letter sells but you can also include your brochure into
your direct mail package.
Sales Support Tool - Similar to leave-behinds, but you use this type as a selling
aid through a sales pitch.
For example, you have written the perfect direct mail package. Your sales letter covers
the reasons your prospect has to buy your product now.
Don't follow up your direct mail masterpiece with a repetitious brochure. You've already
convinced your potential customer that you have a great product. Now show them the
benefits and features your product offers.
Your brochure should have a beginning, middle and an end. Just like a book, most
people will look at the front cover, back cover and even flip through the pages to see if it
is worth reading.
How you determine the organization of your selling points depends on #3 - Know Your
Audience. Once you've determined who is going to read your brochure, then you
choose the approach that will best fit these readers.
For example, say you own a car dealership. You might want to write a helpful brochure
like, "10 Things to Look for When Buying a Car." Now you can go into the details of
what a customer should look for and how your company can help in the buying process.
This adds credibility to your company and the fact that you have this type of brochure
could make the difference in whether you get the sale or your competitor does. After all,
you were the one who wrote a helpful brochure your customer needed and used.
Process
Before doing the tasks, watch some videos in making creative designs
using desktop publishing to activate your understanding and motivate you in
doing different activities in the lesson learned.
(Note: Videos are available in CDs/DVDs or you can browse on the
recommended sites.)
Task 1:
Create a business card. Your card should help others know and remember you.
It should convey who you are and what you do and can offer as a student
knowledgeable in desktop publishing.
Checklist:
Your Name
Address
Phone Number
Email Address
Logo/banner
List of services or products you wanted to offer
Horizontal or vertical layout.
Presence of banner or logo with proper size and suited graphics
Color harmony
Importance to the audience
White space (blank spaces) toward the middle or toward the outer edges.
Steps:
1. First, decide what you want your business card to tell others.
2. Describe yourself. After deciding what aspect of your business you want to focus
on, make a list or write a description that tells about that part of your business.
3. Using the checklist, list the major components of your business card. Note any
special instructions from your teacher. To put everything you want on this small
card, you may need to come up with different ways to say the same thing. Look
for shorter words in place of long ones. Use a single word in place of two or three
different ones. Experiment with abbreviations.
4. Look at sample business cards you or your class has collected. Identify those
that have a style you might like to imitate or borrow.
5. Sketch out some rough ideas on how you want your business card to look like
including any graphics you think you want to include. (Your software may come
with a collection of clip art. If you have access to a scanner, you may be able to
scan artwork from clip art books. If you have access to graphics software, you
may be able to draw your own graphics.)
6. Using the page layout or business card software available to you, transfer your
rough sketches to the computer. Your software may have templates or wizards
that will provide you with even more ideas.
7. Print your final design on business card stock, index card stock, or plain paper.
Tear apart or cut with scissors or paper cutter as necessary.
8. Exchange business cards with your classmates and teacher.
Evaluation:
When you give your business card to your teacher, attach the following checklist
with your answers.
1. What is the focal point of this business card? (What part is supposed to catch the
reader's eye first?)
When you exchange business cards with classmates give them the following
checklist to complete. Your teacher will use these completed checklists (yours and your
classmates) to help evaluate the effectiveness of your business card. Be fair and truthful
when evaluating the business cards of your classmates as well.
1. When you first look at this business card, what catches your eye first? (the
graphic, the name, the color, etc.)
2. From reading this card, what job, role, or activity do you believe this person
does?
3. Is the business card easy to read? Is the type large enough? Is there too much
information or not enough information on the card?
4. Do you like this business card? Why or why not?
Conclusion:
"The business card is kind of an extension of yourself. It's a little bit of giving yourself to
someone else." — Ken Erdman, founder of the Business Card Museum, Erenheim, PA
Task 2:
Create a brochure about a place/organization you know that informs or educates.
The brochure is not an indepth study of a topic but it should give enough information to
grab and keep the readers interest from start to finish.
A brochure may cover a broad topic, but it shouldn't contain so much information
that overwhelms the reader. Choose 2 to 3 key points about the place or organization
you choose to describe. If there are other important elements, consider listing them in a
simple bullet list or chart somewhere in your brochure.
In addition to what your brochure says, you must decide the best format to
present your information. Different formats work best for brochures with lots of text, lots
of pictures, small blocks of text, lists, charts, or maps. You'll need to find the format that
works best for your information.
Resources:
Collection of brochures from family, friends and local businesses. (Travel
brochures and brochures from local clubs are good examples for this lesson.)
Classroom or library reference materials.
Access to Internet resources
Page layout software (with brochure templates if possible).
Scanner, clip art books, digital photos, graphics software (optional).
Plain or color paper, staples (if doing booklet style brochures).
Printer able to handle chosen paper stock.
Checklist:
Brochure Checklist - General
Many of the items in this list are optional. You must decide which ones are appropriate
for your brochure.
Name of location, business or organization
Address
Phone number
Fax number
Email address
Headline that creates curiosity, states a major benefit, or otherwise attract the
reader to open and read your brochure
Headline that states the name of the product, project, or described process
Subheads
Short, easy to read blocks of text
Lists, charts
Key benefits (two to three)
Features
Instructions, steps, parts (for a procedure, to assemble a product, etc.)
Biography (of business owner, key members of organization, officers, etc.)
Mission statement
History
Logo
Graphic Image(s) (including purely decorative elements)
Photographs of product, place, people
Diagram, flow chart
Map
Call to action (What you want the reader to do: call, visit, fill out a form, etc.)
Does the brochure give enough information for the reader to know where to find
this place? (Map, directions)
Does the brochure tell what is significant about this place (historical importance,
Does the brochure make the reader want to avoid this place (if that is the
purpose of the brochure)?
Does the brochure give the name of the organization?
Is the purpose of the organization clearly stated?
Does the brochure list the organization's activities?
If appropriate, is there a calendar of events?
If the organization has a product or service to that it sell (or give away) is that
clearly stated in the brochure?
Does the brochure state the membership requirements (if any) for the
organization?
Does the brochure tell how to contact the organization?
Are the most important activities of the organization highlighted?
Does the brochure make the reader want to join the organization (or find out
more about it)?
Steps:
1. First, write down what you currently know "off the top of your head" about your
topic. If it is a place, describe the location. Write down any key landmarks,
interesting tourist spots, or historically significant locations that you now know
about. If it is an organization, write down what you know about that group, its
mission or purpose, its membership.
2. Look at sample brochures you or your classmate has collected. Identify those
that have a style or format you might like to imitate or borrow. See how much
detail each type of brochure includes.
3. Research your topic. Use the materials provided in the classroom or from other
sources to gather more details about your topic. From these materials and what
you already know about the topic, start picking out 5 to 6 significant or interesting
facts that want to highlight in your brochure.
4. Use the place checklist or the organization checklist for questions and ideas on
what to include in your brochure.
5. Using the brochure checklist, list the major components of your brochure. Write
headlines and subheads. Write the descriptive text. Make lists.
6. Sketch out some rough ideas of how you want your brochure to look likeincluding
any graphics you want to include. (Your software may come with a collection of
clip art. If you have access to a scanner, you may be able to scan artwork from
clip art books. If you have access to a camera, you may be able to take your own
photos. If you have access to graphics software, you may be able to draw your
own graphics.) Try out different formats to fit your text. Edit your text to fit your
layout. Experiment.
7. Using the page layout software available to you, transfer your rough sketches to
the computer. Your software may have templates or wizards that will provide you
with even more ideas.
8. Print your final design and fold as necessary.
Evaluation:
Your teacher and your classmates will use the criteria in the checklists accompanying
this lesson (Brochure, Place, or Organization Checklist) to see how well you have
presented your topic. You will be using the same criteria to judge the work of your
classmates and provide input to your teacher. Not everyone will agree on the
effectiveness of a single brochure, but if you have done your job well, most readers will
agree that your brochure gives them the information they want and need, is easy to
follow, and makes them want to know more.
Conclusion:
The brochure as an informative, educational, or persuasive device must present
information in a clear, organized manner. It should give enough information that the
reader won't be left wondering "what's this really about." It should also be a "quick read"
so that the reader doesn't become bored before reaching the end. Because it doesn't
tell the whole story, it should contain the most important parts of the story. Give the
reader the most significant, most interesting facts — the information that will make them
want to find out more.
Questions:
2. What are the things that you have considered in doing your business?
4. What do you think are the things that you should improve in your business to attract
more clients?
5. In creating your designs, what other applications/Softwares do you use to satisfy the
needs of your clients?
For students:
Answer the following questions and present a non-print publication of your choice
suited for a class.
2. What can you say about your learned skills in Desktop Publishing?
3. Will Desktop Publishing skills help you become an entrepreneur? How? Why or Why
not?
Transfer
Make a brochure on a Solid Waste Management Project to show case the
Desktop Publishing skills you learned from this lesson. Make sure that your publication
will be able to convey the steps and importance of Waste Management to solve the
global warming. Present it in print and non- print.
Producing a publication
http://www.youtube.com/watch?v=pE0M_P76jlM
Rubrics
Content
30 points Students Grade
Clarity of purpose 10 pts
Mechanics 10 pts
Spelling
Grammar
Punctuation
Appropriateness of information 10 pts
Creativity/Originality
30 points
Artistic quality of elements 10 points
Good use of color 10 points
Creative use of text and graphics 10 points
Design/Layout 40 points
Easy to read 10 points
Logical sequence of information 7 points
Effective use of text elements 7 points
Consistent formats and design 10 points
Effective use of white space or
balance between graphic and text 6 points
Summary:
This exploratory module taught you the importance of Desktop Publishing that
helps you create designs in school as well as in industry. Creativity and innovation that
the digital world demands are enhanced through the subject in focus. It gives you an
opportunity to work directly for business, schools or in other areas that will improve your
socio-economic status in today’s modern society.
Glossary:
business card - small card printed with a person's name and information
about that person's company and job
magazine - type of thin book with a paper cover that contains stories,
essays, pictures, etc.,
newsletter - short written report that tells about the recent activities of
an organization and that is sent to members of the
organization
References:
http://desktoppub.about.com/od/desktoppublishing/u/Tasks_and_Techniques.htm#s1
http://malektips.com/publisher-2010-drop-cap.html
http://desktoppub.about.com/od/businesscards/Business_Cards.htm
http://www.dmu.edu/wp-content/uploads/2011/02/Publisher-Introduction-2007.pdf
http://www.mousetraining.co.uk/training-manuals/Publisher2010manual.pdf
http://www.gcflearnfree.org/publisher2010/7.6
http://www.youtube.com