AM Media Guide 2015-16:AM Media Guide 08 22/6/15 1:34 PM Page 1

15-16
Serving the automotive parts, accessories, tools
and equipment industry in Australia since 1980

2015-16
MEDIA
GUIDE

REACHING A
HIGHLY TARGETED
TRADE AUDIENCE
CONTENT - CREDIBILITY - CIRCULATION
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AUSTRALIA’S LEADING AUTOMOTIVE PARTS & ACCESSORIES INDUSTRY MAGAZINE

MAGAZINE PROFILE
Australian Automotive Aftermarket Magazine (AAAM) is the publication of
choice for the industry because of its wide reach, depth of content and
breaking news.
Australian Automotive Aftermarket Magazine
It reports on the activities of the automotive aftermarket, including retail, is a member of the Circulations Audit Board.
manufacturing, automotive services and the mechanical repair sector.
Each magazine also contains credible features and specialist technical CIRCULATION
articles from respected automotive industry experts.
Printed direct mail per issue (av) 16,100
Being the official publication of the Australian Automotive Aftermarket
e-Zine format (av) 27,063
Association (AAAA), it is accepted as the industry leader and as such is
Readership per issue (av) 61,263
read and retained for reference by key decision makers.

AAAA Members 20%

Automotive Mechanical Repairers 80%
• Workshops
EDITORIAL IN EVERY ISSUE • Automotive Specialists
• President & Executive Director’s Report • Manufacturers
• Breaking Industry News • Distributors
• New Product Information • Resellers & Retailers
• Performance Racing & Tuning Council Updates • International Organisations
• Australian 4WD Council Updates
• Specialist Technical Articles Key overseas aftermarket
organisations such as:
• AAAA Member Information
• Austrade • SEMA
• AAIA, APRA, MEMA (USA)
• FIGIEFA (Europe) &
• APAANZ (New Zealand)
READER SURVEY
are all recipients of Australian
• 94% read it to keep up to date with industry news Automotive Aftermarket magazine.
• 87% of readers have authority with purchasing decisions
• 86% of Advertisers found AAAM to be value for money
• 77% of readers have visited an advertisers website after seeing
an ad in the Magazine
• 75% read it to look for new products
• 44% read it to look for new suppliers
• 42% of readers keep their copy for longer than 6 months

A full copy of the reader survey conducted by is available on request

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ADVERTISING RATES
All rates quoted are per issue. Rates are quoted in Australian
Dollars. Australian advertisers please add 10%gst.

4 COLOUR CASUAL X3 X6 X9
DPS $6015 $5700 $5415 $5130
Full page $3345 $3170 $3010 $2850
Half page $2010 $1900 $1735 $1550
Third page $1760 $1695 $1550 $1410
FEATURES & DEADLINES 2015-16 Quarter page $1060 $985 $910 $850
JULY 2015 FEBRUARY 2016 Inserts/Onserts POA
• Batteries • Exhaust • Lubricants & Fluids
• Oils & Lubes • Hand Tools & Diagnostics GUARANTEED POSITIONS
Editorial: 29 May 2015 • Product Catalogues A 10% loading applies to all guaranteed positions excluding cover postitions.
Ad Booking: 5 June 2015 Editorial: 8 January 2016 Inside front cover page rate plus 25%
Material Due: 5 June 2015 Ad Booking: 15 January 2016 Inside back cover page rate plus 15%
Release Date: 6 July 2015 Material Due: 15 January 2016 Outside back cover page rate plus 25%
Release Date: 15 February 2016

AUGUST 2015 PERFORMANCE RACING & COVER RATES

• Fuel Injection & TUNING SPECIAL PUBLICATION
Outside Front Cover $4930
Engine Management Editorial: 11 December 2015
Ad Booking: 8 January 2016 Position your company as a leading supplier by securing a cover
• Replacement Parts
Material Due: 15 January 2016 promotion with the AUSTRALIAN AUTOMOTIVE AFTERMARKET MAGAZINE.
• Steering & Suspension
Release Date: 15 February 2016 Approximately 2/3 of the outside front cover will be allocated to the
Editorial: 3 July 2015
cover sponsor promotion. Reproduction of general advertisements
Ad Booking: 10 July 2015
MARCH 2016 will not be acceptable as front cover material.
Material Due: 10 July 2015
Release Date: 10 August 2015 • Euro Parts • Brake & Clutch Final approval of the cover lies with the AAAA.
• Auto Elect & Lighting
Editorial: 12 February 2016
SEPTEMBER 2015 AAAA MEMBER DISCOUNTS –
Ad Booking: 19 February 2016
• Cooling • Driveline A 10% DISCOUNT ON ALL ADVERTISEMENT RATES
Material Due: 19 February 2016
• Accessories & Car Care Release Date: 21 March 2016 APPLY FOR CURRENT AAAA MEMBERS.
Editorial: 7 August 2015
Ad Booking: 14 August 2015
APRIL 2016
Material Due: 14 August 2015
• Australian Manufacturing
ADVERTISING & EDITORIAL POLICY
Release Date: 14 September 2015
• Chemicals Editorial submissions are gratefully received. Priority will be given to
• Online Services & Technology relevant items and all items must be received by the editorial
OCTOBER 2015
Editorial: 18 March 2016 deadline to be considered for inclusion.
• Servicing Ad Booking: 24 March 2016
The editor reserves the right to review and edit all material
• Towing Systems & Material Due: 24 March 2016 submitted in order to maintain editorial standards, to conform to the
Front Protection Release Date: 26 April 2016 legal requirements of publishing, and in order to allocate
• Technical Papers appropriate space. No guarantee of publishing is given to any
Editorial: 11 September 2015 JUNE 2016 submission.
Ad Booking: 18 September 2015 • Safety • Business Services Editorial may also be obtained independently, (without prior
Material Due: 18 September 2015 • Garage Equipment consent), from a credible source if the story is seen to be
Release Date: 19 October 2015 newsworthy.
Editorial: 22 April 2016
Ad Booking: 29 April 2016 If advertising material is not received by the material deadline date
NOVEMBER 2015 Material Due: 29 April 2016 for each issue, your material will not be accepted and the page will
• Diesel • Air Conditioning Release Date: 30 May 2016 be forfeited. A 70% fee of advertisement booking rate will be
• Franchise Opportunities 4WD SPECIAL PUBLICATION charged, and will be due under the normal payment terms.
Editorial: 16 October 2015 Editorial: 22 April 2016 Whilst all care will be taken to avoid any conflict in the placement of
Ad Booking: 23 October 2015 Ad Booking: 29 April 2016 advertisements or editorial promoting similar product ranges, the
Material Due: 23 October 2015 Material Due: 29 April 2016 AAAA magazine cannot guarantee that conflicts will not occur on
Release Date: 23 November 2015 Release Date: 30 May 2016 some occasions.
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ADVERTISING SPECIFICATIONS
MAGAZINE TRIM SIZE – 210mm wide x 275mm high
BLEED SIZE – 220mm wide x 285mm high

COVER PROMOTION DOUBLE PAGE SPREAD

190mm wide x 150mm high Trim Size – 420mm x 275mm
PROMOTION Bleed – 430mm x 285mm
AREA

FULL PAGE HALF PAGE

Trim Size – 210mm x 275mm Vertical – 90mm x 250mm
Bleed – 220mm x 285mm Horizontal – 190mm x 125mm V
H

THIRD PAGE QUARTER PAGE

Vertical – 60mm x 250mm Vertical – 45mm x 250mm
Horizontal – 190mm x 80mm V Horizontal – 190mm x 62mm
V
H H

DIGITAL SPECIFICATIONS
• Preferred file format - HI-RES, print ready PDF file. • No responsibility is taken with final representation if a proof is not
• All images must be CMYK at 300 dpi, and all fonts must be supplied.
embedded. • Production charges by arrangement. Work done on supplied material
• File to contain only one page or one spread. All required trapping may incur extra costs.
should be done prior to creating the file. Crop marks and
registration marks are only required for ads that bleed. • Email print ready advertising to [email protected]

EDITORIAL SUBMISSION GUIDELINES

• Preferred file format for editorial is either Microsoft Word or simple • NO PDF FILES will be accepted for editorial.
text documents.
• Images should be supplied as separate jpeg files of around 1MG • Email editorial files to [email protected]
each.

CONTACT DETAILS
ADVERTISING & PUBLISHING EDITORIAL PRODUCTION & ADVERTISING MATERIAL
Cameron McLachlan - Publisher Allan Edwards - Editor Brigid Fraser - Production Manager
Suite 16, Building 3, 195 Wellington Road, PO Box 225 25 Asling Street
Clayton Vic 3168 Keilor Vic 3036 Brighton Vic 3186
Ph: 03 9545 3333 Fax: 03 9545 3355 Phone: 03 9372 9125 Fax: 03 8080 6473 Ph: 03 9505 0121
Mob: 0419 944 788 Mob: 0409 570 643 Mob: 0413 009 122
email: [email protected] email: [email protected] email: [email protected]