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Date Morning Afternoon Evening (6pm onwards)

Tuesday, 15 August 2023


Wednesday, 16 August 2023
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Important SIMBA

15/8/2023 12-Sep-23 97.18

3.35

15/8/2023

28-Oct-23

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2
Part 2: Understanding the Marketplace and Consumer Value 
4. Managing Marketing Information  
5. Consumer Markets and Consumer Buyer Behavior 
6. Business Markets and Business Buyer Behavior 

Part 3: Designing a Customer-Driven Strategy and Mix 


8. Product, Services, and Branding Strategy 
9. New-Product Development and Product Life-Cycle Strategies  
10. Pricing Products: Understanding and Capturing Customer Value 
11. Pricing Products: Pricing Strategies 
12. Marketing Channels: Delivering Customer Value 
13. Retailing and Wholesaling 
14. Communicating Customer Value: Integrated Marketing Communications Strat
15. Advertising and Public Relations 
16. Personal Selling and Sales Promotion 
17. Direct, Online, Social Media, and Mobile Marketing 

Part 4: Extending Marketing 


19. The Global Marketplace 
Appendix 1: Marketing Plan 
Appendix 2: Marketing by the Numbers

PART I. Introduction to Financial Management.

PART II. Fundamental Concepts in Financial Management and Financial Forecasting.


4 Analysis of FS
6 Financial Planning and Forecasting.

PART III. Financial Assets.


8 Risk and Rates of Return.
9 Bonds and Their Valuation.
10 Stocks and Their Valuation.
PART IV. Investing in Long-Term Assets: Capital Budgeting.
11 The Cost of Capital.
12 The Basics of Capital Budgeting.
13 Cash Flow Estimation and Risk Analysis.
14 Real Options and Other Topics in Capital Budgeting.

PART V. Capital Structure, Dividend Policy, and Working Capital Management.


15 Capital Structure and Leverage.
16 Distributions to Shareholders: Dividends and Share Repurchases.
17 Working Capital Management.

PART VI Special Topics in Financial Management.


18 Derivatives and Risk Management.
19 Multinational Financial Management.
20 Hybrid Financing: Preferred Stock, Leasing, Warrants, and Convertibles.
21 Mergers and Acquisitions.
g Communications Strategy 

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