Corporate Profile :

TradeWell Securities is a pioneering financial consultancy and stock advisory organization.

We have rich domain expertise in organizational and retail stock broking and financial
consulting services. We firmly believe that each organization possesses unique financial
objectives. We understand that the most effective approach of realizing these objectives is
distinct to each organization. We provide such customized advisory services.

We serve diverse clients including individuals, businessmen, traders and corporate

organizations and so on. We have extensive clientele base. We have our presence major parts
of India that includes states like Andhra Pradesh, Karnataka and Maharastra to cater to the
needs of various classes of clients.

Tradewell originally incorporated with the main objective of offering financial services and
support for Securities Business as a brokerage organization. The company has successfully
managed the Securities Market business. After considering the immense potential in
commodity market business, we have diversified into new area of Commodities Business
arena.

The company operates the business from various places across India in the form of own
branches, sub-brokers and franchisees.

SEBI REGN NO -NSE CASH : INB231283533  NSE EQUITY DERIVATIVES : INF231283533  NSE
CURRENCY DERIVATIVES : INE231283533  BSE CASH: INB011283539  BSE EQUITY DERIVATIVES:
INF011283539

                          MCX-SX CASH : INB261283593   MCX-SX EQUITY DERIVATIVES : INF261283593   MCX-

SX CURRENCY DERIVATIVES : INE261283533

FMC unique MCX :   FMC unique member code -

member code MCX/TCM/CORNCDEX :
- P/1033 NCDEX/TCM/CORP/0854
CD IN-DP- CDSL-
SL - 432-2007
Management Team :

Our team of financial experts, IT consultants, analysts and financial marketing research
specialists has an extensive expertise and hands-on experience in financial planning and other
related support areas.
The company is promoted by Mr. Kota Srinivasa Rao along with Mr. Kota Suresh Babu and Ms.
Kota Deepa Lakshmi.

K. Srinivasa Rao
Managing Director
Mr. Srinivasa Rao has over 17 years of financial industry experience including financial
brokerage, consulting, securities, commodities and financial system development. In his
illustrious career, he has been associated with many national and multinational institutions and
organizations in financial services, brokerage and consulting.

K. Suresh Babu
Director
Mr. Suresh Babu has over 8 years of experience in financial institutions with special focus in
financial securities and commodity markets. He has been a key member in formulating the
world-class financial service delivery model at TradeWell.

K. Deepa Lakshmi
Director
Mrs. Deepa Lakshmi has over 5 years of rich domain expertise in financial sector in planning,
consulting and management of financial services and support. She has been contributing for the
growth of group's operations and services.
Vission :

To offer financial planning and improve performance of customers globally by with

comprehensive cost-effective financial planning support for all financial investments and asset
management activities; and exceeding the expectations of clients.

Mission

TradeWell offers cost-effective, high-quality financial planning, brokerage and asset

management services to all its clients. In order to achieve its vision, TradeWell has adopted the
following objectives:
 Synergizing strengths such as vision, values and service delivery to offer world-class
financial support services
 Enabling clients to accomplish enduring financial growth

 Supporting clients with comprehensive package of financial investments

 Fostering everlasting relations with clients for better financial performance
 Offering all the services with deep domain expertise, focused service delivery, fine tuned
processes and proven automated application support
  Educating the clients in the right direction for better financial planning

Services

Stock Broking

Commodity Broking

Tradewell - Your Trading Partner

Effective Customer Support

Depository Services

Currency Future Trading with Tradewell

TradeWell Securities Limited is a comprehensive trading and broking consulting

organization with a unique delivery model. Tradewell securities is a registered member with
MCXSX –currency exchange.

Trading in Currency Futures with Tradewell enable enables importers, exporters, investors,
corporations and banks to hedge their currency risks at low transaction costs and with greater
transparency and safety. Due to participation of large number of banks, corporate etc. the
desired liquidity will be created. Further, counterparty risk is eliminated as the exchange
(MCS-SX) itself provides the settlement guarantee for all the transactions. Besides large
users, our system will benefits small and medium enterprises (SMEs) and resident Indians,
who hitherto did not have easy access to and better bargaining power in the currency market.

Tradewell offers currency derivatives segment which is an India-wide electronic platform for
trading in currency futures under the regulatory control of Exchange (MCS-SX) which in
turn is under the regulatory control of Securities and Exchange Board of India (SEBI) and
Reserve Bank of India (RBI).

Benefits for the corporate participating in Currency Futures through Trade well.

 Margins are very less & Standardized - 4% to 6% only

 One can Trade Online from there Desk Top computer
 Facilitates for hedging against fluctuations in currency prices
 Exposure is allowed up to $10 Million or 6% of the Market Open Interest.
  No limit on Intra-day trading.


 No Major documentation process- Just KYC application is required

 Price Transparency

Products :

Mutual Funds
We strongly advocate that smart investment is the steppingstone to achieve one's
financial aspirations. Mutual Funds offer an opportunity to long-term wealth creation.
However, with more and more funds flooding the market, the task of selecting the most
suitable scheme gets even more complicated for individual investors. Mutual Fund
Advisory Service at Tradewell guides you through this maze and ensures that your
investments are backed by our quality research.

Tradewell is an AMFI Registered Mutual Fund Advisor (ARMFA). We, at Tradewell

help you to reach your financial goals by offering:
 Financial products of 20 AMCs
 Customized Mutual Fund portfolios

 Portfolio revision (based on changes in market and evolving trends)

Mutual Funds offer a wide variety of investment option depending on the risk taking
nature of the investor. Some of the major categories are:

 Debt Funds: The Debt Funds have the mandate of investing primarily in Debt
papers. An investment pool, such as a mutual fund or exchange-traded fund, in
which core holdings are fixed income investments. A debt fund may invest in
short-term or long-term bonds, securitized products, money market instruments or
floating rate debt. The fee ratios on debt funds are lower, on average, than equity
funds because the overall management costs are lower.
 Equity Funds: The Equity Funds have the mandate of investing primarily in
Equities. Equity mutual funds are also known as stock mutual funds. Equity
mutual funds invest pooled amounts of money in the stocks of public listed
companies. Stocks represent part ownership, or equity in companies. The aim of
stock ownership is to see the value of the companies increase over time. Stocks
are often categorized by their market capitalization (small, medium, and large).
 Balanced Funds: The Balanced Funds have the mandate of investing both in
Equities as well as Debt papers. Balanced fund is also known as hybrid fund. It is
a type of mutual fund that buys a combination of common stock, preferred stock,
bonds, and short-term bonds, to provide both income and capital appreciation
 while avoiding excessive risk.

Products :

Insurance
We provide life insurance products to retail individuals, high net-worth clients and
corporates. We offer customer-centric and holistic insurance policies for diverse
segments of clients.

Insurance sector has more prominence in current Indian markets, both in terms of
investment pattern and attitude of investors. Now there is a paradigm shift from
considering insurance as tax saving solution to smart financial option for better
financial investment. We provide personalized insurance services with an exclusive
team of insurance advisors to offer hassle-free service to the clients.

Reasons to Invest
 continuity of income
Today, you are able to support yourself and your family with your income. If
something untoward thing happens, due to which your income stops abruptly,
the life insurance proceeds can be used to continue to support the family
members you have left behind.
 Providing better liquidity
When one dies, one may leave some liquid assets (such as cash, CDs, and
savings bonds), and some illiquid assets (such as real estate, an automobile,
and stocks). The illiquid assets may have to be sold in order to meet these
obligations when they come due.
This may cause a financial loss if the assets must be sold cheaply in order to
get the money on time. Life insurance can avert this situation, because the
proceeds are available almost immediately upon the death of the insured.
 Creating an asset for one’s heirs
After the debts and expenses are paid, there may not be much left over for the
family. Life insurance can automatically provide assets for them after the
death of the insured.
 Enabling a great investment vehicle
Some types of life insurance policies may actually make money for you, as
well as provide the benefits described above. This can help the entire family
with long-term financial goals.
 Providing better option through pension schemes
Among people working in private sector are getting attracting towards pension
scheme based life insurance for sustainable income after retirement
Capital Gain Bonds
Capital Gains Bonds come under section 54 EC of Income Tax Act, 1961. Capital Gains
Bonds, where investors get exemption from Capital Gain tax.
At present, Tradewell is distributing Capital Gain Bonds of:
 Rural Electrification Corporation
 National Highway Authority of India

These bonds are being issued as 'Long term specified assets' within the meaning of Explanation
(b) to sub-section (3) of Section 54-EC of the Income Tax Act, 1961. Those desirous of availing
exemption from capital gains tax under Section 54 EC may invest in these bonds. Capital gains
arising from transfer of Long-term capital assets can be invested in these bonds within a period
of six months from the date of transfer of the asset for getting exemption from the capital gains
tax.

Products :

Initial Public Offer (IPO)

An Initial Public Offer (IPO) is a means of collecting money from the public by a
company or organization for the first time in the market to fund its projects and
operations. In return, the company gives the share to the investors in the company.

In an IPO, the Lead Managers generally decide the price of the issue. In a book
building offer, the syndicate members decide the indicative price range and the
investors decide the price of the issue through a tender method.

A draft prospectus provides the information on the financials of the company,

promoters, background, tentative issue price and so on. It is filed by the Lead
Managers with the Securities and Exchange Board of India (SEBI) to provide issue
details. Overview of the draft prospectus can be seen on their official website
www.sebi.gov.in The final prospectus has to be printed after obtaining the clearance
from SEBI and the Registrar of Companies (ROC).

With rich domain expertise, we offer comprehensive IPO services such as:
 Support in execution of Initial Public Offers (IPOs)
 Assistant in book building process
 Services :

Stock Broking
Stock Broking is a qualified and regulated mediation to buy and sell shares and
other securities on behalf of investors. Tradewell provides the following equity
related trading services to diverse investors:
 Capital Market Segment of National Stock Exchange (NSE)
 Futures and Options segment of National Stock Exchange

 Capital Market Segment of Bombay Stock Exchange (BSE)

We offer the following traditional modes of Stock Broking such as:

 Execution Dealing: We execute the buy and sell orders in secondary
markets as per clients’ instructions.

 Discretionary Dealing: We ascertain the buy and sell decisions according

to client's investment objectives. We make all dealing decisions on the
client's behalf.

Fund Finesse
Fund Finesse is a bouquet of comprehensive financial products such as Capital Gain Bonds,
Initial Public Offers (IPOs), Equities, and Mutual Funds. We have pioneered the concept of
offering financial allied services, as a basket to cater to the diversified investment needs of
our clients. It is our path-breaking initiative to guide investors to a product portfolio that
best suits their risk-return profile.
Applications for investments can be obtained from any of the Tradewell offices. Apart from
guiding our investors to pickup the right combination of investment instruments, we also
support them with complete customer-friendly 'after-sales' service. Thus we act as an
interlocutor between the investor and the issuer of the securities.

Applications for investments can be obtained from any of the Tradewell offices. Apart from
guiding our investors to pickup the right combination of investment instruments, we also
support them with complete customer-friendly 'after-sales' service. Thus we act as an
interlocutor between the investor and the issuer of the securities.
 Services :

Commodity Broking
Tradewell provides trading in Commodities through its group company, Tradewell
Commodity Pvt. Ltd.
Tradewell commodity is an active member of:
 National Commodities and Derivatives Exchange Limited (NCDEX) and

 Multi Commodity Exchange of India (MCX)

Services :

Tradewell - Your Trading Partner

The objective of establishing Tradewell Commodities is to spearhead Exchange based
Commodity Trading among our clients. Tradewell is not only a Trade Facilitator but also
caters to the unique needs of exchange based commodity trading with its strong service
delivery strategies such as:
 Highly process driven and attentive approach
 Powerful Research and Analytics background

 One of the “best in class” dealing rooms

 Making trading easier and better through Personal Assistance, Dedicated Relationship
Managers

 Dedicated Dealers for facilitating trading and post-trade services

Effective Customer Support

 You can access your accounts to check ledger balances and account information over
Internet and at the branch Help Desks also.
 You are also provided with browser and application based platforms for better
commodity trading.
  SMS services with customized financial planning and advice, keeps you updated with
your investments.
 You are communicated with regular news and updates on financial investment markets.

Services :

Depository Services
Tradewell provides Depository Services to investors as a Depository Participant with Central
Depository Services India Limited (CDSL). We enable investors to hold securities in
dematerialized form and process securities transactions by means of account transfers.
 Account Opening
 Account Transfers

 Dematerialization
 Re-materialization
 Transmission
 Nomination
 Pledge
 Hypothecation
 Account Closures

NRI Services :

Tradewell Offers the following services for NRIs

Tradewell offers the following services for NRIs :

Dedicated Service Branch and Relationship Manager: You can get in touch with your
Relationship Manager and Service Branch for all your trading related requirements.
Online Trading: You can place your orders through our state-of-the-art Online trading
platforms. NRIs can open an online account for trading Indian shares on: BSE: Bombay
Stock Exchange & NSE: National Stock Exchange.

Stock Broking :
Tradewell provides the equity related trading services for Buying & selling of shares for
the following segments :
 Capital Market Segment of National Stock Exchange (NSE)
 Futures and Options segment of National Stock Exchange (NSE F&O)
 Capital Market Segment of Bombay Stock Exchange (BSE) We offer the
following traditional modes of Stock Broking such as:
 Execution Dealing: We execute the buy and sell orders in secondary markets as
per clients’ instructions.
 Discretionary Dealing: We ascertain the buy and sell decisions according to
client's investment objectives. We make all dealing decisions on the client's
behalf.
We operate the business with a strategic network of branches, sub-brokers and
franchisees across India. We have state-of-the-art VSAT network and Capital
Market trading terminals, Futures and Options trading terminals. Our trading
terminals are connected via 1 GB Ethernet connectivity for better operations.
Tradewell has an exclusive Virtual Private Network (VPN) to provide an
effective trading backbone to all our branches. Tradewell has a strong compliance
department that take care of various financial statutory issues such as compliance
to all the guidelines of Securities and Exchange Board of India (SEBI), Securities
Contract Regulation Act (SCRA), the Stock Exchanges, Depositories and all other
regulatory and statutory bodies.
Tradewell has an internal audit department that conducts detailed regular audit of
the operations and services. The company is also powered with a robust
centralized Risk Management System.
 Contact Us :

We can assure you to provide comprehensive and customized financial asset

management and investment services and support to cater your unique financial
needs. For further queries and information, please contact us or mail us as following:

Corporate Office

TradeWell Securities Limited

Plot # 1057-G,Road No 45
Jubilee Hills Hyderabad 500-033
Andhra Pradesh, India
Tel. +91-40-66341111/22, +91-40-23541258
Fax. +91-40-23541256
Email: [email protected]