Apostolic Vicariate of San Jose

SAN RAFAEL HIGH SCHOOL, INC.

Poblacion, Abra de Ilog, Occidental Mindoro 5108
LEARNING TARGETS
Contact Number: 0961 – 275 – 3317 JHS: Government Recognition (MIMAROPA Region) No. OCM-JHS-1969-01, s. 2020 Content Development of the Business plan
Email Address: [email protected] SHS- ABM/GA - Government Permit Region IV-B (MIMAROPA) No. 063, s. 2015
SHS-HUMSS/STEM – Government Permit (MIMAROPA Region) No. OCM-SHS-03a, s. 2020
Content Standard The learners demonstrate understanding of environment and
market in one’s locality/town.
LEARNING PACKET: Entreprenuership (Quarter 3 week 5 to 8 ) Performance The learners independently creates a business vicinity map
Standard reflective of potential market in one’s locality /town .
LAST NAME FIRST NAME/ MIDDLE INITIAL GRADE LEVEL & SECTION INCLUSIVE DATES Most Essential  Recognize the importance of marketing mix in the
Learning development of market strategy .
LEARNER’S REFERENCE NUMBER ESC LEARNER NUMBER RATING PARENT’S SIGNATURE Competencies  Describe Marketing Mix ( 7P’s ) in related the opportunity
 Product
 Place
Parents’ and Guardians’ Guide  Promotion
(Reference: Ateneo Basic Education Learning Primer Version 1.0)  People
For assistance, written below are the necessary information as far as this learning area is concerned:  Packaging
Learning Area Entreprenuership  Positioning
Class Schedule 12 SIL-ABM/GAS Tuesday Learning At the end of this Learning Packet, I can…
( 8:00 - 9:20 / 9:40 – 11:40 ) Objectives  Identify the marketing mix.
Learning Area Facilitator Jelli Kendra V. Peralta  Create your own advertising
Phone Number 09120784615  Analyze the marketing mix
Messenger Account Jelli Kendra Valenzuela Peralta
The school recognizes that families have different living conditions and varying resources available at
home. Thus, parents/ guardians are urged to disclose issues/ difficulties experienced by the
EXPLORE
learners to the institution through the Class Adviser or the Office of Academic Affairs (0961 – 275 – 3318).
Learners’ Individual Monitoring Plan Learning Activity 1.1 The following words are all to do with the marketing mix. See if you
(Please check the corresponding box as you accomplish the Learning Activities [LAs]) can put them in the right P4.
WEEK 1 WEEK 2 WEEK 3
EXPLORE FIRM-UP DEEPEN TRANSFER ASSESSMENT
LA 1 LA 2 LA 3 LA 5 LA 6 Brand name
LA 4 List Price Advertising Design Press
Academic Honesty and Integrity Statement
(Reference: Writing at Carson-Newman College, 4th ed.) Quality Discounts Surcharge
My signature below constituted my pledge that all the writing is my own work, with the exception
of those portions which are properly documented and reference. I understand what plagiarism is,
and I further understand that if plagiarism is found in my paper, my learning area facilitator will follow
the procedures on academic dishonesty set forth by San Rafael High School, Inc.
Product Price Place Promotion
Signature
PRINTED NAME
  Develop new or add latest product features.
 Find new classes of consumers or new potential markets for present products.
Learning Activity 1.2. Read and analyze the following products.tell whether the following is  Find new classes of consumers for modified products.
convenience goods, shopping goods and especially goods. Write your answer on the space  Inrease product use for ndw product users.
provide before the number.  Change marketing policies or strategy.
_____________________1. Stationery for the office Market Segmentation – when they divide the total market ito smaller,relatively
_____________________2. Washing machine for use at home homogeneous groups or segments that share similar needs,wants or characteristics.
_____________________3. A car for the family use
_____________________4. Oil for manufacturing soap Price – refers to decision surrounding ‘’ list pricing , discount pricing,special offer
_____________________5. A pair of shoes for yourself. pricing,credit payment or credit terms’’.Price refers to the total cost for customer to acquire
the product , and may involve both monetary and psychological costs such as the time and
2. For the following categories of goods, give two examples of each, from the products that effort extended in acquisition.
you see around you: Five steps in Developing a Pricing Strategy:
A. Intangible Goods 1. Objective - may be : sales-based,profit-based and status-quo based
A. Sales based – the firm is interested in sales growth and / or maximizing market
share. The concern of the company is to increase sales by offering new product
B. Durable Goods design,product lines,and promotional items.
B. Profit-based – the firm is interested in maximizing profit,earning a satisfactory
C. Non-durable Goods profit,optimizing the return on investment or securing an early recovery of cash.
C. Status Que based – the firm seeks to avoid reasonable government
actions,minimize the effect of competitor actions,maintain good channel relations
FIRM-UP discourage the entry of competitors, reduce demands from suppliers and stabilize
Reference: K to 12 Entrepreneurship Senior high School prices.
( Marife Agustin-Aciento) page 1 to 107 2. Broad Price Policy - provides procedures,rules and methods to act in one specific
Learning Activity 2 Read On: Read and understand the following lecture notes for this situation .It links prices with the target market,images, and other marketing elements.It
Learning Packet: makes sure that pricing decisions are coordinated from other sellers .
A. Penetration pricing – uses low prices to capture/attact the larger/mass market for
Importance of Marketing Mix in the Development of Marketing Strategy. a product or service. The preference of the mass majority of the market will be the
basis of the price set.
Marketing Mix- also known as the four P’s broad levels of marketing decision B. Skimming pricing – uses high prices to attract the market segment more
namely,Product,Price,Place ,and Promotion, it is a foundation concept in marketing.It is concerned with product quality,uniqueness or status than price.The seller chooses
defined as the’’ set of marketing tools that the firm uses to pursue its marketing objectives in high price in order to determine who will really patronize the product.
the target market.In services marketing, a modified and expanded marketing mix is used , 3. Price Strategies – are ways or some actions to accomplish the goals and objectives of
typically comprising seven P’s made up of the original 4P’s plus process,people , physical the company in gaining profit. Price strategy can be classified into three different categories.
environment. A. Cost-based price strategy – is when thoirm sets price firm sets prices by
computing merchanise services and overhead costs then adding the desired profit
Product – refers to what the business offers for sale and may include products or services to those gigures.After combining all the expenses incurred during the production of
.Product decisions include the ‘’quality. Features,benefits , style,design the product,the seller must also decide the best profit as part of the price of a
branding,packaging,services,warranties,guarantees,life cycles,investment and return’’ product.
B. Demand-based price strategy – is when the firm sets prices after researching
Strategies for Mature Products consumer desires and makes sure the range of prices is acceptable to the target
 Develop new uses or functions and new purposes for products. market.The firms conduct researches regarding the saleability of the product.If the
 product meets the criteria of the market,the firm can raise the price of the product without any intermediaries or middlemen.
because it can assure profit based on the market demand.  Direct mail includes printed materials used in a targeted campaign to
C. Competition-based price strategy – is when the firm sets prices in relation to the consumers.These are sent directly to consumers.These include catalogs,letters,e-
competitors.The entrepreneur must research the prices set by their competitors. mail and other direct appeals.
4. Implementing Price Strategy – is the firm readiness to sell the product which would be Basic Types of Channel Distribution :
effective if given an attractive price strategy listed below. Direct channel distribution – is the transfer or movement of good and services from
A. Customary pricing – is when one price is maintained over an extended period of manufacturer to final user or customer without the intervention of independent middleman.
time.Normally the price of the product will not be easily changed.The entrepreneur This is the channel or intermediaries chosen when the firm wants to control the entire
must consider the price of the product which is affordable to majority of buyers. marketing program. They have close contact with consumers and have limited target
B. Variables pricing – is when the price responds to costs fluctuations or differences markets.
in demand.The entrepreneur must consider the law of demand and supply.If there Indirect channel distribution – is the transfer or movement of goods or tangible products
are sufficient supplies and few demands,the price will increase and vice versa. and services or intangible goods from manufacturer or producer to independent
C. One –price policy – is when the price is changed to all customers buying the intermediaries to customer.
product or service under similar conditions. The entrepreneur will set one price for
all product available for sale even though they differ from design. Promotion – refers to ‘’ the marketing communication used to make the offer known to
Terms of Payments – are price agreements , including discounts, timing of payments and potential customers and persuade them to investigate it further’’ Promotion element
credits agreements.Discounts are reduction in the selling price given to customers for include’’adversting, public relations, direct selling and sales promotions.
varying reasons paying in cash,performing certain functions buying in large quanlities and  Advertising – is a paid , non-personal communication regarding goods,services
off-season buying . organizations, people , places and ideas that is transmitted through various media
5. Price Adjustments – changes in cost , competitive conditions and consumer demand by business firms , government and other non-profit organization and individual
require changes in price.Prices can be adjusted in the list prices,escalator who are in some way identified in the advertising message as the sponsor.
clauses,surchanges,mark-ups , markdowns and rebates. Advertising and Promotions Strategy
 Define the key product or company strength if a company intends to advertise
Place – is defined as the ‘’ direct or indirect channels to market, geographical and promote.
distribution,territorial coverage, retail outlet,market location,catalogues,inventory logistics  Define the means or media that will be used. What newspaper ,television ,radio
and other fulfillment’’ Place refers either to the physical location where a business carries magazines , yellow pages , billboard , direct mail , personal contacts trade fair
out business or the distribution channels used to reach markets.Place may refers to a retail exhibits ( include frequency , budget and cost ) will be suitable?
outlet but increasingly refers to virtual stores such as ‘’ a mail order catalogue a telephone  Explain or justify why media was chosen to be most cost-effective.
call center or a website. 2. Publicity – is a non-personal communication regarding goods,services organization,
Common Distribution Channels : people, places and ideas that is transmitted through various media but not paid for by an
 Direct sale is when the company/firm plans are to move goods directly to the individual sponsor.
ultimate users.This is the most effective channel. 3. Personal Selling – involves oral communication with one or more prospective buyers by
 Original equipment manufacturer sales involve selling a manufactured product and paid representatives for the purpose of making sales. Normally this is done not paid for by
which is later sold as a finished product to the end user. An examples is the sound an identified sponsor.
system incorporated into cars. 4. Sales Promotion – involves paid marketing communication activities that stimulate
 Manufacturer’s representative is a wholesaler, employed by one or several consumer purchases and dealer effective
producers and paid on commission basis according to quantity sold.
 Wholesales are channel members that sell to retailer or other agents for further People – essential in the marketing of any product or services .In the professional financial
distribution through the channel until they reach the final users. or hospitality service industry, people are not producers, but rather the products
 Brokens are distributors who buy directly from distributor or wholesaler and sell to themselves. When people are the product ,they impact public perception of an organization
retailer or end users. as much as any tangible consumer goods.From a marketing management perspective,it is
 Retailer are the ones who sell directly to customers in the store. They buy product important to ensure that employees represent the company in alignment with broader
messaging strategies.This is easier to ensure when people feel as through they have been attempting to complete a task.
treated fairly and earn wages sufficient enough to support their daily lives. Brand Name – is name or mark that intended to identify the seller’s product and
Business can improve their ability to attact , retain and improve productivity by applying differentiate it from the product of the competitors.
the following five –step PRIDE process.  Product Branding – a brand is a name or mark that is intended to identify the
 P – Provide a pleasant working environment . seller’s product and differentiate it from the product of the competitors.
 R – Recognize,reward and reinforce the good behaviour. Advantage of branding
 I – Involve and participate in the activities and programs.  Brands make it easy to identify the product or service.
 D – Develop skills and attitude.  It assures the buyer that they get the same quality or product.
 E – Evaluate and measure performance  It reduces price comparison.
Networking – it involves socioeconomic business activity by which entrepreneur and  It adds prestige to the product of the seller.
business people meet to form business relationships to recognize, create or act upon  It provides legal protection for the seller.
business opportunities share information and seek potential partners for business  It helps in product market segmentation.
ventures.The following tips can help someone to become successful in networking career: Selecting a Good Brand Name
 Be humble and confident when dealing with others.  It should suggest about the product or service
 Remember, both of you are important in the meeting.  It must be easy to pronounce and remember
 It must be simple and short.
 Make the first meeting successful. Remember first impression last.
 It must be distinct or different from others.
 Share information to create understanding.
 It must be adaptable to new company product that may be added.
 Praise other people, avoid being arrogant .  It must be capable of registration and legal protection.
 Let other people share , do not monopolize a conversation.
 Thank someone.
DEEPEN
 Ask for referrals. Reference : Entrepreneurship k to 12 ( Gee E.Velasquez) page 226
 Bring the best ideas , avoid talking nonsense or junk ideas.
Learning Activity 3.Read the Case ‘’Cutflower Business” and answer the question
 Be conscious in time , some people are busy.
Case Study: Cutflower Business
Packaging the Product - It should be properly designed to attract the customer . A
Paula and Victoria are childhood friends.They were classmates in elementary school
package is the container or the wrapper of the product. Packaging is a business that must
in their hometown in Atimonan,Quezon. Their families separately own more than twelve
not be taken for granted. Package gives significant and different advantages over other
hectares of farmlands.As children, they grew roses in their own little plots for their love of
product in the market
flowers.
Purpose of Packaging
After Paula got her B.S in Commerce degree at St.Scholastica College of Manila, she
 To protect the product on its way to the customers. It prevents tampering or
went back to Atimonan,Quezon to try her luck in business.She found her friend Victoria , who
adulterating the product while in storage or in the warehouse.
got a degree of Horticulture From the the University of the Philippines , attending to her
 To provide protection after the product purchased. It protects them enclosing or
blooming rose farm.
encasing medicines and other harmful products from unnecessary use.
Paula’s farm is currently producing 80,000 dozens of rose annually and is supplying an
 It becomes part of the company trade marketing program. It must be packaged to
area as far north as Olongapo City. Paula persuaded her friend Victoria to go into the
meet the needs of the wholesaling and retailing middlemen.
cutflower business until they attended a seminar on cutflower production. The speaker
 It becomes part of the company marketing program.It must identify the product and
impressed on them the vast potential of exporting cutflowers to China, Singapore,London,
prevent substitution from the competitor’s product in the market.
Australia,United States and Great Britain.
Paula and Victoria understood the opportunities of tapping the export market. It would
Process – refers to a ‘’the set of activities that results in delivery of the product benefits’’ A
mean bringing in more dollars for the country and the employment . It would give to some
process could be a sequential order of tasks that an employee undertakes as a part of their
people a help. These are in addition to the opportunity of making profits and income both for
job. It can represent sequential steps taken by a number of various employees while
the owner and employees.
 Both are determined to go into exports but they are worried about the funding and the
organizational requirements of such business ventures.Managing production alone is more 1. Among the seven P’s of Marketing or Marketing Mix , what do you think in the first
than a man-sized job. They contend that the same is true with purchasing ,marketing, and priority of the organization? Give the reason
finance. 2. How effective is networking as a strategy today? Cite a networking company and
discuss its uses?
1.Based on the case ,What is the best place or criteria to consider in choosing a Place ? 3. What is our customer’s primary reason for buying or wanting to use our product or
___________________________________________________________________________ service?
___________________________________________________________________________ 4. Are there any issues or concerns that the target audience might have regarding this
___________________________________________________________________________ type of product or service?
_______________________________________________________________________ 5. Is your business be successful without promotions activities?
2. What Strategy is needed to be developed in order to attain profit and growth ? 6. How your customers are affected by the changes in price ( service , changes ?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
_______________________________________________________________________

TRANSFER

Learning Activity 4 Performance task .You are to apply all lessons that you have learned
in this learning packet by creating media art piece ( audio-visual presentation) depicting an
(Advertising Product) Thus, you are to assume the role of audio-visual artist. Your output
will be submitted through our Facebook Virtual Classroom. It will be evaluated using the
following standards: creativity ( 45%), content comprehensiveness ( 25%) communication
( 15% ) and insight ( 15%). ( 70 points )

ASSESSMENT

Learning Activity 5 Answer the following questions comprehensively. Your answers will be
evaluated using the following rubric. Write your answer on the space provided.

LEVEL 3 –
Features LEVEL 4 – EXPERT LEVEL 2 – CAPABLE LEVEL1 – BEGINNER
ACCOMPLISHED
Quality of Piece was written in an Piece was written in Piece had little style or Piece had no style or
writing extraordinary style and an interesting style voice.Give some new voice.
voice. Very informative and voice. Somewhat information but poorly Give no new information
and well organized informative and organized and very poorly
(10 pts) organized. ( 4 pts ) organized
( 7 pts ) ( 2 pts )
Grammar, Virtually no spelling, Few spelling and A number of spelling So many spelling,
usage and punctuation or punctuation errors, punctuation or punctuation and
Mechanics grammatical errors. minor grammatical grammatical errors grammatical errors, that it
( 10 pts ) errors. ( 4 pts ) interferes with the
( 7 pts ) meaning
( 2 pts )