Semester VI

Business Policy & Strategy (BBA-611)

Financial Institutions & Markets (BBA-612)

Distribution and Supply chain Management (BBA-613)

Research Project (BBA-616)

General Awareness (BBA-617)

Unit I: Nature & importance of business policy & strategy: Introduction to the
strategic management process and related concepts; Characteristics of corporate,
business & functional level strategic management decisions.
Company’s vision and mission: need for a mission statement, criteria for evaluating a
mission statement- Goal, Process & Input formulation of the mission statement-
Drucker’s Performance Area, Bennis’s Core Problem; formulation of mission
statement.
Unit II: Environmental Analysis & Diagnosis: Analysis of company’s external
environment Environmental impact on organisations policy and strategy,
organisations dependence on the environment, analysis of remote environment,
analysis of specific environment- Michael E. Porter’s 5 Forces model; Internal
analysis: Importance of organisation’s capabilities, competitive advantage and core
competence, Michael E. Porter’s Value Chain Analysis.
Unit III: Formulation of competitive strategies: Michael E. Porter’s generic
competitive strategies, implementing competitive strategies- offensive & defensive
moves. Formulating Corporate Strategies: Introduction to strategies of growth,
stability and renewal, Types of growth strategies – concentrated growth, product
development, integration, diversification, international expansion (multi domestic
approach, franchising, licensing and joint ventures), Types of renewal strategies –
retrenchment and turnaround. Strategic fundamentals of merger & acquisitions.
Unit IV: Strategic Framework: Strategic analysis & choice, Strategic gap analyses,
portfolio analyses – BCG, GE, product market evolution matrix, experience curve,
directional policy matrix, life cycle portfolio matrix, grand strategy selection matrix;
Behavioural considerations affecting choice of strategy; Culture and Strategic
Leadership: Implementing & operationalizing strategic choice, Impact of structure,
culture & leadership, functional strategies & their link with business level strategies,
Balanced Score Card; Introduction to Strategic control & evaluation, Strategic
surveillance.
Readings:
1. J.A. Pearce & R.B. Robinson : Strategic Management formulation
implementation and control, TMH
2. Arthur A. Thompson Jr. & A.J Strickland III : Crafting and executing strategy,
TMH
Supplementary Readings
1. Gerry Johnson & Kevan Scholes, Exploring corporate strategies, PHI
2. Upendra Kachru: Strategic Management, Excel books
3. Arthur A. Thompson Jr. and A.J. Strickland: Strategic Management –Concepts
and Cases, McGraw-Hill Companies
4. Lawrence R. Jauch & William F. Glueck: Business Policy and Strategic
Management (Mcgraw Hill Series in Management).
 Paper Code BBA- 612
FINANCIAL INSTITUTIONS AND MARKETS
Unit I: Structure of Indian Financial System: An overview of the Indian financial system,
financial sector reforms: context, need and objectives; major reforms in the last decade;
competition; deregulation; capital requirements; issues in financial reforms and
restructuring; future agenda of reforms; Regulation of Banks, NBFCs & FIs: Salient
provisions of banking regulation act and RBI Act; Role of RBI as a central banker;
Products offered by Banks and FIs: Retail banking and corporate banking products.
Universal Banking: need, importance, trends and RBI guidelines, Core banking solution
(CBS); RTGS and internet banking, NBFCs and its types; comparison between Banks and
NBFCs
Unit II: Introduction to Financial Markets in India: Role and Importance of Financial
Markets, Financial Markets: Money Market; Capital Market; Factors affecting Financial
Markets, Linkages Between Economy and Financial Markets, Integration of Indian
Financial Markets with Global Financial Markets, Primary & secondary market, Currency
Market, Debt Market- role and functions of these markets. Primary Market for Corporate
Securities in India: Issue of Corporate Securities: Public Issue through Prospectus, Green
shoe option, Offer for sale, Private Placement, Rights Issue, On-Line IPO, Book Building
of Shares, Disinvestment of PSU, Employees Stock Options, Preferential Issue of Shares,
Venture Capital, Private Equity, Performance of Primary Market in India, Corporate
Listings : Listing and Delisting of Corporate Stocks.
Unit III: Secondary Market in India: Introduction to Stock Markets, Regional and
Modern Stock Exchanges, International Stock Exchanges, Demutualization of exchanges,
Comparison between NSE and BSE, Raising of funds in International Markets: ADRs
and GDRs, FCCB and Euro Issues; Indian Stock Indices and their construction,
maintenance, adjustment for corporate actions (rights, bonus and stock split;) on index
with numerical, free float vs. full float methodology, Classification of Securities to be
included in the Index, Bulls and Bears in Stock Markets, Factors influencing the
movement of stock markets, indicators of maturity of stock markets, Major Instruments
traded in stock markets: Equity Shares, Debentures, Myths attached to Investing in Stock
Markets. Trading of securities on a stock exchange; Selection of broker, capital and
margin requirements of a broker, MTM and VAR Margins, kinds of brokers, opening of
an account to trade in securities, DEMAT System, placing an order for purchase/sale of
shares, margin trading and margin adjustment, contract note and settlement of contracts,
Algorithmic trading, Settlement mechanism at BSE & NSE
Unit IV: Money Markets & Debt Markets in India: Money Market: Meaning, role and
participants in money markets, Segments of money markets, Call Money Markets, Repos
and reverse Repo concepts, Treasury Bill Markets, Market for Commercial Paper,
Commercial Bills and Certificate of Deposit. Role of STCI and DFHI in money market,
Debt Market: Introduction and meaning, Market for Government/Debt Securities in India,
Secondary market for government/debt securities, Over subscription and devolvement of
Government Securities, Government securities issued by State Governments, Municipal
Bonds, Corporate Bonds vs. Government Bondsx

Readings:
1. Saunders, Anthony & Cornett, Marcia Millon (2007). Financial Markets and
Institutions (3rd ed.). Tata McGraw Hill
2. Khan, M Y. ( 2010). Financial Services (5th ed.). McGraw Hill Higher Education
3. Shahani, Rakesh( 2011). Financial Markets in India: A Research Initiative. Anamica
Publications
4. Goel, Sandeep. (2012). Financial services. PHI.
5. Gurusamy, S. (2010). Financial Services. TMH.
 DSE- I (Marketing)
Paper Code BBA- 613
DISTRIBUTION AND SUPPLY CHAIN MANAGEMENT

Unit I: The channel system: Rationale for marketing channel structures, Composition of
marketing channels, Channel Environment.
Unit II: Distribution – Basic concept, Transportations, Inventory, Warehousing,
Managing logistics.
Unit III: Concepts and importance of a Supply Chain (SC), Key issues of Supply Chain
Management, Competitive and SC strategies, Achieving strategic fit.
Unit IV: Dynamics of supply chain: Supply Chain Integration, Push-based, Pull-based
and Push-Pull based supply chain, Demand Forecasting in a Supply Chain, Managing
inventory in SC environment: Transportation in SC environment.
Unit V: Strategic Alliances, Third party and fourth party logistics, Retailer- Supplier
partnerships (RSP), Supplier evaluation and selection, Use of best practices and
Information Technology (IT) in Supply Chain Management.

Readings
1. Ayers, J. B. (2006). Handbook of supply chain management (2nd ed.). Florida:
Auerbach Publication.
2. Ballou, R. H., & Srivastava, S. K. (2008). Business logistics/ supply chain
management (5th ed.). New Delhi: Pearson Education.
3. Chopra, S., & Meindl, P. (2007). Supply chain management: Strategy, planning and
operation (3rd ed.). New Delhi: Pearson Education.
4. Coyle, J. J., Bardi, L. J., & Langley, C. J. (2008). The management of business
logistics (7th ed.). USA: South-Western.
5. Dornier, P. P., Ernst, R., Fender, M., & Kouvelis, P. (1998). Global Operations
Management and Logistics: Text and Cases. New York: John Wiley & Sons.
6. Mentzer, J. T. (2001). Supply chain management. New Delhi: Sage Publications.
7. Monczka, R. M., Handfield, R. B., Giunipero, L. C., & Petterson, J. L. (2009).
Purchasing and supply chain management (4th ed.). USA: Cengage Learning.
8. Raghuram, G., &Rangaraj, N. (2000). Logistics and supply chain management: cases
and concepts. New Delhi: Macmillan.
9. Shah, J. (2009). Supply chain management: Text and cases. New Delhi: Pearson
Education.
10. Simchi-Levi, D., Kaminsky, P, Simchi-Levi, E., & Shankar, R. (2008). Designing and
managing the supply chain (3rd ed.). New Delhi: Tata McGraw Hill.
11. Coughlan, Anderson, Stern, Marketing Channels, Prentice Hall.