CHAP 013 - BizComm

1
Learning Objective
1
Prepare to search for a job in the

digital age by understanding the
changing job market, identifying
your interests, assessing your
qualifications, and exploring career
opportunities.
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 13 / Slide 2
Job Searching in the Digital Age
The Internet has drastically changed
the job search:
Search Online
Job boards engines Social networks résumés and
interviewing
However, personal networking and referrals

remain the primary route to hiring.
Preparing to Search for a Job
Analyze Yourself
• Identify your interests and goals.
• Assess your qualifications. Develop a
• Explore career opportunities. Job-Search Strategy
• Search the open job market.
• Pursue the hidden job market.
• Cultivate your online presence.
• Build your personal brand.
Create a Customized • Network, network, network!
Résumé
• Choose a résumé style.
• Organize your info concisely.
• Tailor your résumé to each
position. Know the Hiring Process
• Optimize for digital • Submit résumé, application, or e-portfolio.
technology. • Undergo screening and hiring interviews.
• Accept offer or reevaluate your progress.
© leremy/Fotolia
Explore Career Opportunities
Visit campus Search the Use your Take a

career Web. library. summer job,
center. internship, or
part-time
position.
© Sam/Fotolia, © denis_pc/Fotolia
Explore Career Opportunities
Interview Volunteer Monitor the Join

someone in with a classified professional
your field. nonprofit. ads. organizations.
© denis_pc/Fotolia, © mostafa fawzy/Fotolia
Learning Objective
2
Develop savvy search strategies

by recognizing job sources and
using digital tools to explore the
open job market.
What Are the Sources
of New Jobs?
Networking
(Person-to-person
contacts) 41% 47% 46%
Internet Job
Boards
(such as Monster,
CollegeGrad, and
company websites) 19% 24% 25%
Agencies
(Search firms placing
candidates for a fee)
12% 10% 14%
Source: Right Management: http://www.right.com/news-and-events/press-releases/2012-press-releases/item23658.aspx
© leremy/Fotolia, © Emir Simsek/Fotolia
What Are the Sources of
New Jobs?
Direct Approach 9%
(Cold calling) 8% 7%
Newspaper/
Periodical 7%
(Classified ads) 2% 1%
Other
? (Combination of above,
direct referral, and
good luck)
12% 9%
Source: Right Management: http://www.right.com/news-and-events/press-releases/2012-press-releases/item23658.aspx

7%
© leremy/Fotolia
Searching the Open Job Market
• Explore the big boards
(Monster, Career Builder).
• Check company websites.
• Search niche sites (Dice,
Accountemps, GettingHired).
• Use LinkedIn and social
networking sites.
• Browse print and online
newspapers.
© leremy/Fotolia
Protecting Yourself Online
Use Don’t reveal Open

well-known personal separate
sites. data. e-mail
account.
Protecting Yourself Online
Post Don’t Avoid

privately if Keep careful include responding
possible. records. references. to “blind”
job posts.
Learning Objective
3
Expand your job-search

strategies by using both
traditional and digital tools
in pursuing the hidden job
market.
Pursuing the Hidden
Job Market With Networking
Your goal: Transforming yourself from

an unknown into a known quantity.
© denis_pc/Fotolia
Three-Step Plan to Build Your
Personal Network
Family, friends,
and friends of Social
Step 1: Current and
former
friends networking
teachers contacts
Develop a
contact list.
College alumni Your dentist,

doctor, etc.
Current and
former work
colleagues
© Iadam/Fotolia, © nattstudio/Fotolia
Personal Network
“Hi, ____. I’m looking for
a job, and I wonder if
you could help me out. “Do you know
Step 2: When could I come over anyone who might
to talk about it?” have an opening
Make contacts for a person with
in person and my skills?”
online.
“Do you know of anyone
else who might know of
someone who might
have an opening?”
Personal Network
Step 3: “Hello. I’m ____, a friend of ____.

He suggested that I ask you for
Follow up on help. I’m looking for a position as a
your referrals. ____, and he thought you might be
willing to spare a few minutes to
steer me in the right direction.”
Make the Most of LinkedIn
Provide a
Write a solid Customize
professional
profile. your URL.
photo.
Use specific Solicit Update your

keywords in recommen- status
your career dations. regularly.
summary.
Branding You: 4 Ways for
Grads to Stand Out
Create a
tagline (e.g., Distribute a
Enthusiasm business
plus fresh card.
skills).
Build a
Prepare an powerful
elevator online
speech. presence.
© denis_pc/Fotolia
Learning Objective
4
Organize your qualifications and

information into effective résumé
segments to create a winning,
customized résumé.
Choosing a Résumé Style
Chronological Functional
• Focuses on experience • Focuses on skills rather
than past employment
• Favorite of recruiters
• Best for people with little
• Best for people with
experience, frequent job
experience and steady
changes, different career
career growth
areas, or employment
However: This style is gaps
also used by many
However: This style is hard
students.
to write and recruiters
may be suspicious.
Résumé Length
1 page
Nine or fewer years of
experience
2 pages
Ten plus years of experience
3 pages
Senior executives with
many accomplishments
However: Make your

résumé as long as necessary
to present your skills.
Résumé Segments
Main Heading
Keep it professional and uncluttered.
• Your name on a line by itself
• Address, phone, e-mail
Résumé Segments
Career Objective
If included, customize for the targeted position.
Poor: Improved:
To obtain an entry-level To obtain a junior
position with a strong accountant position
company where I can where my recent
utilize my skills to their accounting and
fullest in advancing a computer training can
career in accounting. help an organization
achieve its goals.
Résumé Segments
Summary of Qualifications
• Provide 3 to 8 bulleted statements.
• List your most impressive qualifications regarding
experience, skills, education, and awards.
• Customize the qualifications to fit the requirements
of the targeted job.
Résumé Segments
Education
• Name your degree, date of graduation, and
institution.
• List your major and GPA.
• Give information about your studies, but don’t
inventory all your courses.
Résumé Segments
Work Experience
• List your jobs. Start with the most recent.
• Include employer's name and city, dates of
employment (month, year), and most significant title.
Manager, Fleet Equipment, Kettering, Ohio. June 2015 to present.

Tax preparer, Volunteer Income Tax Assistance program (VITA). March 2015 to present.
Sinclair College, Dayton, Ohio.
Salesperson, Kmart, Dayton, Ohio. April 2014 to May 2015
Résumé Segments
Work Experience
• Use action verbs to describe your experience.
• Summarize and try to quantify your achievements.
• Include nouns for the skills and keywords of the
targeted position.
Prepared state and federal tax returns for individuals with incomes under $25,000.
Conducted interviews with over 50 individuals to elicit data regarding taxes.
Calculated legitimate tax deductions and recorded them accurately.
Résumé Segments
Capabilities and Skills
• Highlight your technical skills. Mention ability to use
the Web applications, software programs, social
media, and communication technology tools.
• Emphasize your nontechnical skills. Give evidence of
communication, management, and interpersonal
skills. Employers want more than empty assurances.
Organized holiday awards program for 1,200 attendees and 140 awardees. Praised by
top management for enthusiastic teamwork and achievement.
Résumé Segments
Awards, Honors, and Activities
• Show that you are well-rounded.
• List awards and extra-curricular activities, especially
if they demonstrate leadership, teamwork, reliability,
initiative, and efficiency.
Awards Dean’s list Volunteer
Scholarships Certificates
Résumé Segments
Final Tips
• Don’t include personal info such as birth date,

marital status, height, weight, etc.
• Consider whether it’s necessary to include
your home address.
• Have references available but don’t list them
on your résumé.
• Double-check for parallel phrasing.
• Avoid personal pronouns.
Résumé Segments
Final Tips
• Use quality paper and a quality printer.
• Have a friend or colleague critique your résumé.
• Proofread! Proofread! Proofread!
Nothing kills a
résumé faster
than a typo or
misspelled word.
Poor Résumé
RÉSUMÉ OF
JENNIE JENKINS
3320 Lafayette Street, #12, San Leandro, CA 94561 [email protected]
OBJECTIVE: An entry-level position where my proven communication, accounting,

and administrative skills could be utilized in a path to management.
DEGREE from San Francisco State University, Broadcast Communication Arts,

Bachelor of Arts. 3.2 in major.
EXPERIENCE
Apprentice KPFA – 94.1 in Berkeley, CA. Duties included scheduling studios. Also
recruited staff. Some paperwork. Often given responsibility to act as production
manager. 10/15 to present.
Pacifica House
Position of financial manager. Duties included payroll and benefits for
employees of shelter. Was responsible for books, also for cash transactions.
Took care of some donations. Expected to help raise funds. I prepared all payroll
reports. Also petty cash. Chaotic. Underfunded.
Poor Résumé
Spring, 2013
Worked one spring with Renaissance Rainbow, which is a performance arts
troupe operating out of San Francisco. My duties included scheduling interviews
with print and broadcast journalists. Was responsible for volunteers and
publicity.
Other temporary positions

Manpower, Inc. San Francisco. Worked at many different places as temp.
2011-2014. Dohring Company. File clerk, receptionist, general duties.
Other places. Good Earth Restaurant – server – 2010-2011
Personal
Self-starter, can finish jobs without supervision.
Marital status: single Birth: 6/16/88
Health: Excellent Hobbies, Knitting, singing, like to read
First Baptist Gospel Choir Awards: Spirit Award, Oakland H.S.
Dean’s List, college, 2 semesters
Improved Résumé
Jennifer Marie Jenkins
3320 Lafayette Street, #12
San Leandro, CA 94561
(415) 781-5592
[email protected]
Objective: Administrative position involving accounting, employee benefits,

customer service.
SUMMARY OF QUALIFICATIONS
• Two years’ experience in responsible administrative and accounting positions
• Disciplined self-starter; able to work well without supervision
• Proficient with PCs including Word 2011, Excel, and the Internet
• Can be counted on to follow through on every detail until a task is successfully
completed
• BA degree, San Francisco State University
RELEVANT EXPERIENCE
10/15 to Apprentice, Radio Production, KPFA – 94.1, Berkeley, CA
present • Schedule studios, recruit support staff, act as production manager
• Process scripts, permissions, and logs for weekly productions
Improved Résumé
2014-15 Financial manager, The Pacific House (shelter), San Francisco, CA
• Used computer to manage payroll, employee benefits for staff of 26
• Completed all projects on time, despite chaotic environment
• Managed agency’s cash flow involving funder reimbursements, in-
kind donations, and fund-raising
• Processed all accounts payable and receivable, monthly and quarterly
statistical reports for local, state, and federal funding agencies;
oversaw petty cash
• Designed flow sheet to track success of $35,000 fund-raising project
2013, Publicity coordinator, Renaissance Rainbow (performance arts
Spring troupe), San Francisco, CA
• Scheduled all media interviews, supervised volunteers
• Coordinated publicity mailings for African-American Performance Arts
Festival
2011-13 Temp positions, Manpower Temporary Services, San Francisco, CA
• Developed customer service skills as telephone interviewer for
Dorhring Company
• Maintained files, routed incoming telephone calls, input employee
progress journals, prepared interoffice memos, recorded accounts
payable checks, keyboarded accounts payable correspondence,
learned e-mail systems and software programs in various
assignments
EDUCATION
BA in Broadcast Communication Arts, San Francisco State Univ., 2011
GPA in major: 3.2
Dean’s list, 2 semesters
Learning Objective
5
Optimize your job search and

résumé by taking advantage
of today’s digital tools.
Getting Your Résumé Selected:
Maximizing Keyword “Hits”
• Include specific keywords
or keyword phrases.
• Focus on nouns.
• Use variations of the job title.
• Concentrate on the skills
section.
• Don’t use a keyword
summary.
Showcase Your Qualifications in
a Career E-Portfolio
Include Show updated

relevant résumé, cover
coursework. message.
Link to
images,
Present work websites, or
examples. Display whatever
awards, highlights your
certificates. skills.
© mostafa fawzy/Fotolia
Video Résumé
• A video résumé enables you to

demonstrate public speaking,
interpersonal, and
technical skills.
• Done well, it might give

you an edge. Done
poorly, it could drop
you from
consideration.
© Andrey/Fotolia, © denis_pc/Fotolia
Infographic Résumé
• Uses colorful charts, graphics, and

timelines to illustrate candidate’s work
history and experience.
• Many apps available to help candidates

prepare dazzling infographic résumés, but
they may not be appropriate in all fields.
Reasons for Print-based
Résumés
Prepare one basic print-based traditional
résumé. It will be useful for the following:
When
Distributing Sharing in Giving to competing
at job person-to- recruiters at for a job that
interviews person job fairs does not
networking require
electronic
submissions
Customize your one basic résumé for various

job applications.
Converting to a Plain Text
Résumé or Digital Submission
Why plain text?
• Many organizations require plain text to avoid viruses
and incompatibilities in word processing programs.
• Plain text is useful for pasting into online résumé blank
submission forms.
How to do it?
• Just save document as Plain Text (*.txt).
• Be sure to adjust any resulting formatting problems.
Ways to Submit Your Résumé
Word document
Plain text document
PDF document
Company database
Fax
© Andrey/Fotolia
Learning Objective
6
Draft and submit a

customized cover message
to accompany a print or
digital résumé.
Are Cover Messages
Still Important?
Career advisors overwhelmingly support
cover messages:
“You may be the perfect
person for the job, but
“No cover you’ll knock yourself right
message – into out of the running with a
the trash!” poor or missing cover
letter.”
“A résumé without
a cover letter looks
suspicious.”
Three Parts of a Cover Message
Opening Body Closing
Captures
Sells the
attention, Requests an
candidate and
introduces the interview and
focuses on the
message, and motivates
employer’s
identifies the action.
needs.
position.
How to Open a Cover Message
Possible Openings for Solicited Jobs

• Refer to the name of an employee in the company.
• Refer to the source of your information precisely.
• Refer to the job title and describe how your
qualifications fit the requirements.
How to Open a Cover Message
Openings for Unsolicited Jobs

• Demonstrate an interest in and knowledge of the
reader’s business.
• Show how your special talents and background
will benefit the company.
Promoting Your Strengths in the
Message Body
• Explain how your preparation and

experience fill the job requirements.
• Choose your strongest qualifications and
show how they fit the targeted job.
• Mention your ability to work on a team,
show initiative, and learn new tasks easily.
• Refer the reader to your résumé.
Motivating Action in the Closing
• Ask confidently for an interview

(not for the job!).
• Tie your request to reader benefits,
or review your strongest points.
• Sound sincere and appreciative.
• Make it easy to respond; tell when
you can be reached.
Four Possibilities for Submitting
Your Résumé and Cover Message
Submit both cover message and résumé in an
e-mail message. Convert both to plain text.
Send your cover message as an e-mail, and

attach your résumé (plain text, Word
document, or PDF).
Send a short e-mail message with both your

cover letter and résumé attached.
Send your cover letter and résumé as printed

Word documents by U.S. mail.
© Andrey/Fotolia
Final Tips for Creating
Successful Cover Messages
Revise to avoid too many sentences
1 beginning with “I.” However, make
sure the sentences sound natural.
2 Use a traditional letter style in block

format.
As with your résumé, proofread
3 several times and have a friend
do so also!
© leremy/Fotolia
Ch. 13 / Slide 54

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1

Prepare to search for a job in the

However, personal networking and referrals

Visit campus Search the Use your Take a

Interview Volunteer Monitor the Join

Develop savvy search strategies

Source: Right Management: http://www.right.com/news-and-events/press-releases/2012-press-releases/item23658.aspx

Use Don’t reveal Open

Post Don’t Avoid

Expand your job-search

Your goal: Transforming yourself from

College alumni Your dentist,

Step 3: “Hello. I’m ____, a friend of ____.

Use specific Solicit Update your

Organize your qualifications and

However: Make your

Manager, Fleet Equipment, Kettering, Ohio. June 2015 to present.

Awards Dean’s list Volunteer

• Don’t include personal info such as birth date,

OBJECTIVE: An entry-level position where my proven communication, accounting,

DEGREE from San Francisco State University, Broadcast Communication Arts,

Other temporary positions

Objective: Administrative position involving accounting, employee benefits,

Optimize your job search and

Include Show updated

• A video résumé enables you to

• Done well, it might give

• Uses colorful charts, graphics, and

• Many apps available to help candidates

Customize your one basic résumé for various

Plain text document

Draft and submit a

Opening Body Closing

Opening Body Closing

Possible Openings for Solicited Jobs

Opening Body Closing

Openings for Unsolicited Jobs

• Explain how your preparation and

Opening Body Closing

• Ask confidently for an interview

Send your cover message as an e-mail, and

Send a short e-mail message with both your

Send your cover letter and résumé as printed

2 Use a traditional letter style in block

You might also like

Step 3: “Hello. I’m , a friend of .