Assignment 1 – Tour Plan

MUS 365
Vincent Chen

FRASER STRING QUARTET

Programme:
String Quartet, Op. 76, No. 3 by HAYDEN – 25 mins
Weaving Time and Distance by GILLIAN WHITEHEAD – 10 mins
String Quartet No. 4 in C minor (Op. 18, No. 4) by BEETHOVEN- 25 mins

TOTAL – 1 hour

The Fraser Quartet is an Auckland based quartet, will be playing a programme consisting of Hayden,
Whitehead, and Beethoven. The Whitehead is a New Zealander composed piece which will attract
more audience among the community. Starting the programme with Hayden and ending with
Beethoven is a conscious decision as these pieces have more rhythmic and harmonic energy that will
attract the general public and audience.

Rationale for Concert Dates:

The first concert on a Friday night in Auckland allows the maximum number of audience to attend as
they include family, friends, and other members of the community who are interested and available.
The second concert occurs on the Saturday of the following week which happens to be the night
before Sunday service for the church, allowing more members of the church to attend the concert. The
third concert is in Wellington on a Sunday night, allowing both parents and their children to attend on
the weekend night. The fourth concert and fifth concert both occur near Auckland and on Friday and
Saturday nights where most people will be free.
CONCERT 1 – St Helier’s Community Centre (Auckland)
Contact: 09 575 6098 | [email protected]
Capacity: 150
Venue Cost: $225
Date: Fri 11/11/2022 7pm

Transportation:
Players will make their own way there as the short distance does not require additional transportation,
for example taking one car as a group and billing the fuel fees. (~$50)

APRA costs: No copyright issues with classical music.

Rationale for Venue:

The community centre in Auckland is a home-based venue that is easy for the players to start off the
tour with. Before heading off to the other cities, I believe it is a good idea to take this first concert as a
premise for the tour ahead. The cost and capacity are also quite attractive at $225 and 150 seating, this
will generate a relatively profitable amount of ticket sales and we can get a good grasp of popularity
for the concerts ahead.

Accommodation: Players’ own homes.

Marketing:
Approx. 200 flyers and posters will be printed and distributed within Auckland and the area
surrounding St Helier’s. The cost of these printing comes to $35 which can be found in Appendix A.
There will also be a sharable link posted on social platforms such as Facebook on the community
centre’s page and website, this will reach out to the surrounding area.
https://www.facebook.com/pages/St-Heliers-Community-Centre/294301194005331
https://www.sthelierscentre.org.nz/category/whats-on/events/

Advantages Disadvantages
- Close to the players, family and friends - Relatively low capacity compared to
are able to attend concert some of the larger venues
- Relatively low cost to hire
- Nice space to play in, good acoustics for
the players
CONCERT 2 – New Plymouth Central Baptist Church (New Plymouth)
Contact: 06 758 6512 | [email protected]
Capacity: 280
Venue Cost: $240
Date: Sat 19/11/2022 7pm

Transportation:
Players will take one car as a group and bill the fuel fees, the cellist’s car is a station wagon and will
be able to comfortably fit all players as well as their instruments. (~$100)

APRA costs: No copyright issues with classical music.

Rationale for Venue:

The Baptist church in New Plymouth is a relatively popular venue in the city as it is one of the main
churches. This allows for some of the members of the church to attend to concert, and also bring their
family and friends in hopes of a fuller audience. Travelling to this venue via car also gives the players
some bonding time in preparation for the concert ahead, given them more of a ‘tour’ environment.

Accommodation:
Ariki Backpackers - 25 Ariki Street, 4312 New Plymouth, New Zealand ($160/night)
Relatively close accommodation and players can explore around the city in their free time.

Marketing:
Approx. 200 flyers and posters will be printed and distributed within New Plymouth and the area
surrounding the church. The cost of these printing comes to $35 which can be found in Appendix A.
There will also be a sharable link posted on social platforms such as Facebook on the church’s page
and website, this will reach out to the surrounding area.
https://www.facebook.com/NPCBCNZ
http://www.npcbaptist.org.nz/

Advantages Disadvantages
- Large venue with low cost hire - Relatively far from home for players
- Nice space to play in, good acoustics for - Popularity might drop as a result
the players - Hence audience/profit on lower side
CONCERT 3 – St Andrew’s Church (Wellington)
Contact: 04 472 9211 | [email protected]
Capacity: 150
Venue Cost: $500
Date: Sun 20/11/2022 7pm

Transportation:
Players will take one car as a group from New Plymouth to Wellington and bill the fuel fees, the
cellist’s car is a station wagon and will be able to comfortably fit all players as well as their
instruments. (~$100)

APRA costs: No copyright issues with classical music.

Rationale for Venue:

Very popular venue for both members of the church as well as the general public, hence easier to
attract audience. Also has one of the best acoustics out of all the venues throughout the tour. Players
has luxury of roaming Wellington in their free time as it is one of the larger cities in New Zealand.

Accommodation:
Aura Hotel - 95 Manners Street, 6011 Wellington, New Zealand ($160/night)
Relatively close accommodation and players can explore around the city in their free time.

Marketing:
Approx. 200 flyers and posters will be printed and distributed within Wellington and the area
surrounding the church. The cost of these printing comes to $35 which can be found in Appendix A.
There will also be a sharable link posted on social platforms such as Facebook on the church’s page
and website, this will reach out to the surrounding area.
https://www.standrews.org.nz/arts-and-events/category/events
https://www.facebook.com/standrewsontheterrace

Advantages Disadvantages
- Nice space to play in, good acoustics for - Relatively far from home for players
the players - Popularity might drop as a result
- Large city for players to explore when - Hence audience/profit on lower side
not in concert - Very expensive to hire, potentially
unviable
CONCERT 4 – All Saints Community Church (Hamilton)
Contact: 07 849 5104 | [email protected]
Capacity: 150
Venue Cost: $20/hour
Date: Fri 25/11/2022 7pm

Transportation:
Players will take one car as a group from Wellington to Hamilton and bill the fuel fees, the cellist’s
car is a station wagon and will be able to comfortably fit all players as well as their instruments.
(~$100)

APRA costs: No copyright issues with classical music.

Rationale for Venue:

Very low cost for hire with an average sized capacity. Church is at the heart of Hamilton, allowing
audience to conveniently travel and attend the concert. It is a quiet, accessible, and spacious
environment with off-street parking. It is an ideal venue for that special occasion or for a concert as
part of the tour.

Accommodation:
Lake Domain Holiday House - 45 Lake Domain Drive, 3204 Hamilton, New Zealand ($200/night)
Relatively close accommodation and players can explore around the city in their free time.

Marketing:
Approx. 200 flyers and posters will be printed and distributed within Hamilton and the area
surrounding the church. The cost of these printing comes to $35 which can be found in Appendix A.
There will also be a sharable link posted on social platforms such as Facebook on the church’s page
and website, this will reach out to the surrounding area.
https://www.facebook.com/All-Saints-Hamilton-900191106842692
https://allsaintshamilton.co.nz

Advantages Disadvantages
- Nice space to play in, good acoustics for - Average sized capacity, less ticket sales
the players
- Very low cost hire
- Relatively close to Auckland
CONCERT 5 – St Mark’s Church (Auckland)
Contact: 09 520 2258 | [email protected]
Capacity: 200
Venue Cost: $500
Date: Sat 26/11/2022 7pm

Transportation:
Players will take one car as a group from Hamilton to Auckland and bill the fuel fees, the cellist’s car
is a station wagon and will be able to comfortably fit all players as well as their instruments. (~$50)

APRA costs: No copyright issues with classical music.

Rationale for Venue:

Last concert to finish off is back at the home base of Auckland. This allows the players to be right
back at home for the end of the tour and potentially the largest audience yet. The low cost
accommodation and popularity in Auckland makes this a suitable choice for the final concert.
Remuera is a relatively populated area, making this venue good for audiences as well.

Accommodation: Player’s own homes in Auckland.

Marketing:
Approx. 200 flyers and posters will be printed and distributed within Auckland and the area
surrounding the church. The cost of these printing comes to $35 which can be found in Appendix A.
There will also be a sharable link posted on social platforms such as Facebook on the church’s page
and website, this will reach out to the surrounding area.
https://www.facebook.com/StMarksRemuera
https://stmarks.org.nz/

Advantages Disadvantages
- Nice space to play in, good acoustics for - Expensive to hire
the players - Relatively average capacity
- In Auckland, more sales
- Centre of Auckland, easier to promote
APPENDIX A