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    UNIT 1 Marketing and Advertising

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    Tabata Michelle Meza Vergara
    The document discusses marketing and advertising activities. It explains that companies can advertise on TV or radio by working with an advertising agency to produce commercials. Advertising formats include commercials, idents, and sponsored programs. Common marketing and advertising jobs include art directors, copywriters, graphic designers, PR officers, and market research firms. The document also provides an organizational chart for a sporting goods company's marketing department.

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    © All Rights Reserved
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    UNIT 1 Marketing and Advertising

    Uploaded by

    Tabata Michelle Meza Vergara
    22 views3 pages
    The document discusses marketing and advertising activities. It explains that companies can advertise on TV or radio by working with an advertising agency to produce commercials. Advertising formats include commercials, idents, and sponsored programs. Common marketing and advertising jobs include art directors, copywriters, graphic designers, PR officers, and market research firms. The document also provides an organizational chart for a sporting goods company's marketing department.

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    UNIT 1 marketing and advertising (1)

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    The document discusses marketing and advertising activities. It explains that companies can advertise on TV or radio by working with an advertising agency to produce commercials. Advertising formats include commercials, idents, and sponsored programs. Common marketing and advertising jobs include art directors, copywriters, graphic designers, PR officers, and market research firms. The document also provides an organizational chart for a sporting goods company's marketing department.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views3 pages

    UNIT 1 Marketing and Advertising

    Uploaded by

    Tabata Michelle Meza Vergara
    The document discusses marketing and advertising activities. It explains that companies can advertise on TV or radio by working with an advertising agency to produce commercials. Advertising formats include commercials, idents, and sponsored programs. Common marketing and advertising jobs include art directors, copywriters, graphic designers, PR officers, and market research firms. The document also provides an organizational chart for a sporting goods company's marketing department.

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    © All Rights Reserved
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    Unit 1

    Marketing and Advertising

    Starter

    I.-Answer in English

    a.-What is the function of the sales and marketing Department?

    b.-What is Marketing? What are the professionals involved in this department?

    c.-Would you like to work in this Department? Why yes or why not?

    Read :

    Advertising on TV or radio

    If a company wishes to advertise on TV or radio, the first step is usually to contact an advertising
    agency, who will produce the ad. They will come up with a communication strategy: this includes
    advertising copy for an advert (the text), and perhaps a catchy jungle (memorable music for your
    ad) or a memorable slogan (for example, Gillette´s The best a man can get.
    Companies can choose from different advertising formats:
     An advertisement that is broadcast on TV or radio is called a commercial or an ad. This
    traditional format is shown in the commercial break between programmes.
     An ident is a short film with the bread name and logo shown before a programme.
     A sponsored programme or AFP (advertiser-funded programme) is financed by the
    sponsor or brand
     A sponsored programme or AFP (advertiser-funded programme) is financed by the
    sponsor or brand
     Interactive ads are becoming more popular on digital television; in addition to using the
    remote control to change channels, viewers can press a button and respond to an ad.

    Activities
    Look at the following marketing and advertising activities and then answer

     Doing market research


     Drawing up a marketing plan
     Commissioning advertising
     Talking to customers
     Speaking to journalists
     Creating advertisements
     Liaising with the sales department
     Presenting at a trade fair
    1. Are these activities done in Chilean big companies?
    2. Which of these activities are outsourced?
    3. Which are most important in your profession?

    2. These jobs and companies are involved in marketing and advertising. Match them to the
    descriptions in English.

    art director - ad agency - copywriter -graphic designer -PR officer - market research firm

    1. One of this person´s responsibilities is to create logos ______________

    2. This company is responsible for creating ads ____________________

    3. This person supervises the design staff _______________________

    4. This person writes the text for advertisements _________________

    5. This company might conduct a survey to find out more about customers _______________

    6. This person interacts with the media to communicate important company information to the
    public________________

    3.- Write these people´s responsibilities in the marketing and advertising activities.

    Brand manager:

    Head of PR:

    Director of marketing:

    Marketing assistant:
    Susan Works in a medium-sized sporting goods company and she is telling a new business partner
    who´s who in the department. Explain the organigram. Silvia, Anna, Victor, Tomas, Luis and
    Matias.

    Víctor
    Director of
    Marketing

    Silvia Anna Tomas


    Branding Public Relations Product
    specialist Officer Manager

    Luis Matias
    Public relations Product
    assistant management
    assistant

    Look at the adjective and write down a company or product you associate with each one

    Reliable:________________ Trustworthy______________

    Easy to use _____________ Innovative_______________

    Luxurious______________ Unusual ________________

    Good valued for money_______ User friendly_____________

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