Training and Assessment Strategy

BSB42415-Certificate IV in Marketing and Communication

Table of Contents
Purpose.......................................................................................................................................2
Location......................................................................................................................................2
Duration......................................................................................................................................2
CRICOS Course Code...............................................................................................................2
Description of Qualification.......................................................................................................2
Units of Competency..................................................................................................................2
Volume of Learning.....................................................................................................................3
Justification for amount of learning.............................................................................................3
Licensing, legislative and regulatory information...........................................................................3
Entry Requirements.....................................................................................................................4
Target Groups.............................................................................................................................5
Job Outcomes..............................................................................................................................5
Trainer Requirements.................................................................................................................5
Legislative Requirements............................................................................................................5
Access and Equity.......................................................................................................................6
Industry Engagement...................................................................................................................6
Delivery Process.........................................................................................................................6
Delivery Timetable......................................................................................................................6
Timetable....................................................................................................................................8
Identifying Individual Learning Needs of Students......................................................................9
Reasonable Adjustment..............................................................................................................9
Assessment Strategy and other Information..............................................................................9
Assessment Strategy...................................................................................................................9
Modes of Assessment...............................................................................................................10
Pathways....................................................................................................................................12
COVID 19 Safe Plan………………………………………………………………………...…...12

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 This learning and assessment strategy has been developed as the implicit agreement
between the trainer/assessor, Australian Academy of Commerce Pty Ltd (AAC) and the
Australian Government. It contains the detail necessary for the effective delivery of this
qualification. Alternate types of students and changes in the delivery or assessment
Purpose
processes for a course are adjusted by issue of a new learning and assessment strategy.
Australian Academy of Commerce Pty Ltd acknowledges that the information contained
in this document may be altered due to changing business environment caused by the
current COVID-19 pandemic.
Location This course will be delivered face to face at 579 Harris St, Ultimo, NSW, 2007.

Duration 52 weeks
CRICOS
091981D
Course Code
Description of This course has been designed for people who want to work within an organisation’s
Qualification
marketing team or department and use well developed marketing and communication
skills and knowledge based in a wide variety of contexts. It is also suitable for
candidates planning to establish their own company. Candidates will learn how to
research, present and debate ideas, analyse the market and customer behaviour,
promote products and services, develop and apply marketing communication as well as
develop general supervisory skills.
This course will provide them also with the opportunity to obtain knowledge and skills
to apply solutions to a defined range of unpredictable problems and analyse and evaluate
information from a variety of sources. It will allow them to provide leadership guidance
to others with limited responsibility for the output of others.

Units of This qualification is made up of 12 units including 5 core units and 7 elective units.
Competency
Unit Code Unit Title
Core Units
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
Apply marketing communication across a convergent
BSBMKG417
industry
Develop and apply knowledge of marketing communication
BSBMKG418
industry
Elective Units
BSBCUS401 Coordinate implementation of customers service strategies
BSBMKG401 Profile the market
BSBMKG413 Promote products and services
BSBMKG419 Analyse consumer behaviour
BSBRES411 Analyse and present research information
BSBWRT401 Write complex documents
BSBRSK501 Manage risk

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Volume of Australian Academy of Commerce Pty Ltd (AAC) offer this qualification in a total of 800
Learning hours over 52 weeks.
The volume of learning includes the complete delivery of program as per the schedules, all
learning and practice activities undertaken by the students including any practical training
sessions and participation in all assessments. All teaching, learning and assessment activities
are required to be undertaken by the targeted student to achieve the learning outcomes of
this qualification. The amount of training required to achieve this qualification has been
calculated based upon:
 The starting point of the student;
 Their learning skills;
 The delivery mode for this course; and
 The breadth and complexity of the skills and knowledge to be acquired.

All teaching, learning and assessment activities are required to be undertaken by the
targeted student to achieve the learning outcomes of this qualification.
If students have previous relevant experience, where RPL is awarded, the total volume of
learning may be reduced below the Australian Qualifications Framework Indicators.
For this qualification:
1. Delivery is face-to-face
2. Students are also required to commit to unsupervised home study consisting of
independent research, assessment preparation and independent review of delivery
material.
3. The training hours comprises the formal learning activities provided to the student.
4. The training hours plus the hours required for the student to complete
assessments will equal the total volume of learning required for the student to
achieve the learning outcomes for this qualification.

Categories Hours
Training hours 632
Assessment hours 168
Total Volume of Learning 800
Justification for
Australian Academy of Commerce in conjunction with industry consultation feels this
amount of
learning volume of learning is sufficient based on the student cohort and the breadth and complexity
of the skills and knowledge to be acquired in this course. Students for this course may have
worked in a business environment previously and have developed business knowledge and
skills prior to entering the course. The international students have recently completed
studies and are well practised in study and learning. The English abilities of these students
have been demonstrated prior to entering the course. Adequate time has been set for work
related practice. The delivery mode for this course is face to face and will allow students to
develop their knowledge through classroom-based learning with our trainers/assessors and
other students in the course.

Licensing, This unit has no licensing, legislative or certification requirements apply to this qualification at
legislative and the time of publication.
regulatory
information

Entry While the unit does not list any formal entry requirements, the AAC applies the following
Requirements entry requirements to international & local students for all business (BSB) VET qualifications:
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  A minimum of an IELTS band score of 5.5, or General English Upper Intermediate
(or equivalent) is required
 A minimum of Year 12 (or overseas equivalent) or completion of Year 10 with
relevant work.
 Applicants who cannot provide both a certified English score, or an AQF
Certificate IV (or higher) to the level specified for the course and a minimum of a
Year 12 Certificate (or equivalent) will be required to undertake LLN testing prior
to receiving an offer.
 Applicants who will undertake LLN testing must achieve at minimum:
Learning 2; Reading 3; Writing 3; Oral Communication 2; Numeracy 2
 Australian Academy of Commerce does not accept students less than 18 years of
age.
Target This qualification is designed for international students who are existing workers
Groups seeking to gain a formal qualification.

Job Outcomes Candidates who achieve this qualification may gain employment in positions such as:

 sales representative;
 public relations officer;
 product officer; or
 Marketing/communication team supervisor.
Trainer We engage skilled and experienced Trainers and Assessors for this course. All Trainers
Requirements and Assessors require appropriate qualifications and experience in the Business Services
industry.
We recruit trainers and assessors who meet the requirements of the standards for
RTO’s 2015 and ensure they have:
 The vocational competencies at least to the level being delivered and assessed
 Current industry skills directly relevant to the training and assessment being
provided
 Hold TAE40116 Certificate IV in Training and Assessment
 Current knowledge and skills in vocational training and learning that informs
their training and assessment.
We ensure that all trainers and assessors undertake professional development in the
fields of:
 Knowledge and practice of vocational training, and
 Learning and assessment including competency-based training and assessment.
The current trainers/assessors for this course are:
 Nahid Taskin; and
 Pinky Gazzar.

Legislative The following legislation and regulations affect the conducting of this qualification:
Requirements
 VET Quality Framework
 Standards for Registered Training Organisations 2015
 Australian Qualifications Framework
 Education Services for Overseas Students Act 2000
 National Code of Practice for Providers of Education and Training to Overseas
Students 2018
 Work Health and Safety Act NSW 2011
 Age Discrimination Act 2004
 Disability Discrimination Act 1992
 Sex Discrimination Act 1984
 Racial Discrimination Act 1975
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BSB42415-Certificate IV in Marketing & Communication
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Access and AAC provides learning opportunities that do not discriminate on the basis of age,
Equity gender, location, culture, disability or disadvantage in recruitment for programs and
services. All students, including those with disabilities, will be treated equally with
dignity and be able to enjoy the benefits of the educational experience in the same way
as those participants without disability. If there are students with special needs a
trainer/assessor will take into account the student’s disability and make appropriate
adjustments to the training environment, wherever feasible and practicable and in
consultation with Director of Studies.
Industry Industry consultations occur on an ongoing basis throughout the year. Evidence of
Engagement industry consultations and resulting actions is documented. Ongoing consultations with
industry assist in evaluating the course and identifying opportunities for improvement.

The industry consultation was focused on the following aspects:

 Course structure and choice of electives in-line with the desired vocational
outcomes;
 Suitability of delivery and assessment materials and processes;
 Continuous improvement of learning and assessment practices ;
 Appropriateness of learning strategies and the learning resources used by industry
and therefore required in the training environment;
 Assessment strategies, methods and tools used to assess a student competence in
the required knowledge and skills;
 Trainer and Assessor’s experience and competence in terms of their skills and
knowledge; and
 Preparing the students with suitability of job ready skills required for the industry.
All consultation that has been undertaken is documented through minutes of meetings,
consultation logs, validation documentation and email in the Industry consultation
folder.

Delivery The course delivery mode for this course is face to face. International students are
Process required to undertake full time course work with a minimum 20 hours per week. This is
a requirement of the student visa. When first attending the college, all students undergo
an induction training. Students attend the college for the prescribed number of hours
for their allocated days of the week and receive face to face training using some
resources that are online: the student uses these resources as directed within the
training delivery period and may supplement that material with text book materials and
internet information. Learning is scaled to ensure that subsequent course contents is
built upon the knowledge already acquired.

Students complete learning activities in class to prepare them for the summative
assessments that follow at prescribed intervals as listed in the delivery timetable.
Students must demonstrate that they have the required knowledge and then undertake
the written assessment; once they have satisfactorily completed the written assessment,
they are allowed to move into the simulated business where they are required to
demonstrate their practical skills.

The face to face training sessions must be conducted in a timeframe consistent with the
timetable to ensure that the student is able to progress in their course.

Each Student must attend the classroom sessions as they cannot progress in their
course if working individually or away from the class; communication and interaction
are reflected in the foundation skills for this qualification. They are also an integral
aspect of the group work within the classroom.
Delivery AAC has carefully considered the knowledge and skills required for each unit of
Timetable competency to be delivered and assessed within this qualification. As part of our
considerations and, based on the identification of common or related knowledge and
skills within the unit, the timetable ensures that the students are able to develop their
own understanding of the concepts in a holistic way.

The training program is campus based and delivered over 52 weeks divided into 4

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terms. It uses a variety of methods to provide a rich and engaging learning experience
for students. It combines face-to-face trainer-led sessions and practical sessions
involving small group and individual activities.

The scheduling has been done as recommended during the industry consultations and
ensures the course flows in a logical sequence.

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Timetable
Weeks Unit Training Assessment Due
hours hours week

1-3 BSBRES411 Analyse and present 44 16 4

research information

4-6 BSBMKG418 Develop and apply 44 16 7

knowledge of marketing
communication industry

7-10 BSBMKG417 Apply marketing 64 16 11

communication across a convergent
industry

11-14 Break 0 0

15-17 BSBMGT407 Apply digital solutions 48 12 18

to work processes

18-20 BSBRSK501 Manage risk 44 16 21

21-24 BSBCUS401 Coordinate 68 12 25

implementation of customers
service strategies

25-28 Break 0 0

29-31 BSBCMM401 Make a presentation 48 12 32

32-34 BSBCRT401 Articulate, present and 44 16 35

debate ideas

35-38 BSBMKG401 Profile the market 68 12 39

39-42 Break 0 0

43-45 BSBWRT401 Write complex 48 12 46

documents

46-48 BSBMKG413 Promote products 48 12 49

and services

49-52 BSBMKG419 Analyse consumer 64 16 52

behaviour

Total 632 168

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Identifying Student needs are declared by the applicant at the time of enrolment. The application
Individual form allows the applicant to self-declare where they have learning disabilities.
Learning
Needs of The Academy endeavours to identify, assess and provide learning support to its clients
Students for all qualification currently on its scope of registration. This will include negotiating,
adjusting and planning appropriate learning and assessment strategies to meet the needs
of individual students. It is fundamental that the following learning needs are identified
prior to commencement of their studies, explained and planned at orientation, and
implemented during the learning period:
 English language levels
 Literacy and numeracy levels
 Learning styles – ie preference to auditory, visual, tactile, reading/writing
 Physical ability
 Intellectual ability
 Cultural or ethnic background

Those requiring support shall be communicated to the Academic Team who will
channel the student needs to the appropriate T&As to adjust the T&A program to
ensure implementation of the student’s needs. The Student Services Manager and the
Academic Team will survey that adequate support is implemented to ensure success in
the learning during the period of enrolment. Any written documentation will be kept in
the student’s personal file.

Reasonable To meet the needs of all students, adjustments can be made to the way assessments are
Adjustment conducted and to the requirements of the assessment. The purpose of these
adjustments is to enhance fairness and flexibility so that the specific needs of students
can be met.

Examples of reasonable adjustments are:

• providing additional time for students to practice the requirements of the
assessment tasks
• presenting questions orally for students with literacy shortcomings
• asking questions in a relevant practical context
• presenting work instructions in diagrammatic or pictorial form instead of
words and sentences
• simplifying the design of job tasks

Student needs are identified at enrolment. Trainers are informed of the requirements
and will make reasonable adjustments required to maximize a students’ opportunity to
demonstrate their competence.

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Assessment Assessment Strategy
Strategy and Assessments conducted within this course are designed to address both the theoretical
other and practical aspects of the units of competency. It is fundamental that all assessments
Information encompass the critical aspects of assessments for evidence to demonstrate competency.

The assessment methods used consider the methods as specified in the respective
training package requirement and assessment tools. Each student will be deemed
“Competent” or “Not Yet Competent” in each unit based on the outcomes of the
assessments where an assessor has gathered sufficient evidence of student’s
performance to make a judgement of competence. Evidence of competence includes the
assessment of essential knowledge and the associated skills, including work
performance.

Each student is provided an Assessment Cover Sheet which details the information
about the assessment. Each Assessor is provided an Assessor Guide which provides
benchmark / suggested answers to the assessments. This is to assist in a consistent
application of marking/judgement of competence principles by the relevant assessors.

Summative assessments cover learning that has occurred over a period of time and are
written to allow students to answer questions and perform tasks in the context of the
real environment. A competency determination is made after evidence is gathered,
based on practical application of skills and/or knowledge.

Summative Written Assessments

The written component of this course is conducted in class under trainer supervision.
Students will have access to their written notes and the amount of time allowed is listed
on the assessment tool. Student written assessments must be deemed satisfactory
before moving to the summative practical demonstration for this course. Student
answers are marked according to the benchmark answers/schema provided in the
assessor marking guide.

Context of Assessment
Students are assessed in a simulated business workplace. The simulated workplace will
have all the necessary resources to demonstrate practical skills. Students will
demonstrate their skills and be observed completing their summative assessments in the
simulated workplace

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Modes of Details of the Assessments used for this qualification are listed below which details the
Assessment applicable modes of assessments for each unit of competency in this qualification.

Unit Code Mode of Assessment

Unit Title
A B C
BSBCMM401 Make a presentation X X
BSBCRT401 Articulate, present and debate ideas X X

BSBMGT407 Apply digital solutions to work X X

processes
BSBMKG417 Apply marketing communication X X
across a convergent industry
BSBMKG418 Develop and apply knowledge of X X
marketing communication industry
BSBCUS401 Coordinate implementation of X X
customers service strategies
BSBMKG401 Profile the market X X
BSBMKG413 Promote products and services X X
BSBMKG419 Analyse consumer behaviour X X

BSBRES411 Analyse and present research X X

information
BSBWRT401 Write complex documents X X
BSBRSK501 Manage risk X X
Key
A = Written answers to questions, assignments and projects
B = Demonstration of skills in a simulated workplace,
C = Demonstration and observations of skills and the application of knowledge
in a workplace
Evaluation and Arrangements for the monitoring and evaluation of this qualification to maintain quality
Monitoring and relevance include:
Arrangements  Post-Term stakeholder feedback is gathered and analysed. A report is compiled and
submitted quarterly for consideration of any required improvement needs.
 All trainers are required to be fully qualified and experienced in their areas of
expertise to ensure current competency and relevancy and are to submit post-term
feedback on the program, the facilities/resources and the support they receive.

Assessment The processes used to validate assessment activity in this program are:
Validation
Process  Assessment Guidelines from the BSB Business Services Training Package are used as
a guide
 Assessment tools are to be validated after each running of a program. Courseware
and assessment tools are also reviewed by incoming trainers prior to delivery of
the relevant units of competency. These meetings will consist of the relevant
Trainer/Assessor as current industry experts, as often as possible in current
employment in relevant positions to the course within industry. These meetings
will examine and validate the Academy’s assessment: strategies, process, tools &
evidence. These meetings will be documented and improvements will be
implemented in line with the current improvement processes.
Moderation of  Post-term moderation sessions will take place involving all T&As. These will
Assessment include the usage of benchmark assessments for T&As to see the expected
standards of acceptable assessments.
 Moderation of assessments is also performed during the validation process in
conjunction with student or other stakeholder feedback. The assessment tool may
be changed in its delivery method but the outcome must remain in accordance with
all requirements.

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  Where a situation arises that two or more trainers disagree on the outcome of a
student’s assessment, a moderation meeting will take place with all relevant training
staff present.
 Trainers are encouraged to meet informally throughout the term to discuss best
practice methods of delivery and the expected quality levels of assessment
submissions.
The information collected through the above listed processes will be used to evaluate
the overall effectiveness, efficiency and appropriateness of the course.
Infrastructure / All training and assessment staff have access to:
resources
requirements  Business Services Training Package (BSB) and Assessment Guidelines from said
Training Package
 Trainer, assessor and student support materials relevant to their areas of delivery
and assessment
 Audio visual equipment and video recorder
 Whiteboard, markers and pens
 Computer and projector for PowerPoint presentations
 Access to internet
 Access to Learning management system
 Resources for group activities
 Student workbooks
 Assessment tools
 Session plans

All assessors have access to print and electronic copies of the assessment tools used in
this program. We will review the equipment and facility requirements for each unit of
competency in the qualification and has access to the facilities and equipment needed to
implement the program.
The full list of resources provided for assessment by AAC can be found in Appendix A.
Transitioning Transition from superseded packages or qualifications must be achieved by the T&A
Arrangements Manager within 12 months of their publication to meet the stated transitioning
arrangements set out by ASQA.

Upon receipt of new package or qualification information from the National Register,
the Director of Studies is required to complete a Transition Plan. Milestone dates for
completion of transition must be followed.

This will include:

 Gap analysis and mapping of current training versus new package/qualification
requirements
 Review and rewriting assessment tools
 Review and rewriting learning materials
 Updating of learning and assessment strategy
 Consultation with appropriate industry personnel to ensure relevance
 Submission to add new package or qualification to scope on the National
Register and through CRICOS (where applicable)
 Training or up skilling the trainers to the new course
 Informing students of any changes to their enrolment if applicable

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Pathways Students obtaining a competency for all units in this course will be awarded the full
qualification BSB42415 Certificate IV in Marketing and Communication. Students not
obtaining a competent result for all units in this course will receive a Statement of
Attainment for those assessed units.

Students completing BSB42415 Certificate IV in Marketing and Communication may

undertake additional studies including:
 BSB42015 Certificate IV in Leadership and Management; and
 BSB52415 Diploma of Marketing and Communication.
COVID19 For the last couple of months our college and the entire Australian Education has been
Safe Plan severely affected by the outbreak of the Covid-19 and the resultant world-wide
pandemic. After much careful discussions with health professionals and the NSW
Ministry of Health, we decided to stop all physical activities at our college. As the health
of our students and trainers are of the highest priority for us, we immediately
instructed students and trainers to attend virtual classes and operate remotely
respectively for the earlier and the current semester of this year.
The transition from face-to-face classes to online lectures was successfully done in the
earlier term. The trainers have adopted to the teaching needs in line with remote,
online lectures and students have been highly supportive and compliant to these new
changes. Assessments have also been smoothly conducted for the purpose of
maintaining the academic commitments we at AAC have made to our students.
The full-time staff at AAC have now returned to the office to support any ongoing or
immediate needs of the students remotely. For the upcoming two terms, we will
continue to operate with online teaching and will be in constant communication with
the Ministry of Health to update our operational strategies as the Covid-19 restrictions
ease down. If we are compliant in these difficult times, we can soon return to physical
lectures and face-to-face learning.

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APPENDIX A: Resources provided for assessment

Unit Code Unit Title Resources provided

 equipment, materials and business software
packages for making a presentation
BSBCMM401 Make a presentation
 business technology

 relevant legislation and regulations

 office equipment and technology
BSBCRT401 Articulate, present and debate ideas  relevant workplace documentation and
resources

 relevant legislation and regulations

 office equipment and technology
Apply digital solutions to work
BSBMGT407  relevant workplace documentation and
processes
resources

 relevant legislation and regulations

 communications equipment and technology
Apply marketing communication  relevant workplace documentation and
BSBMKG417
across a convergent industry resources
 industry software packages and apps.

 relevant legislation and regulations

 communications equipment and technology
Develop and apply knowledge of  relevant workplace documentation and
BSBMKG418
marketing communication industry resources
 industry software packages and apps.

 office equipment
 business technology
 organisational policies and procedures for
Coordinate implementation of customer service
BSBCUS401
customers service strategies  examples of customer complaints and feedback
 client satisfaction data
 interaction with others.

 relevant legislation, regulations, standards and

codes
BSBMKG401 Profile the market  relevant workplace documentation and
resources

 relevant legislation, regulations, standards and

codes
 relevant workplace documentation and
BSBMKG413 Promote products and services
resources
 interaction with others.

BSBMKG419 Analyse consumer behaviour  relevant legislation and regulations

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