featuring M A X W E L L July 28-30, 2023

SPONSORSHIP GUIDE
Neighborhood Service Organization (NSO) | Aretha Franklin Amphitheatre | The Right Productions
 Inspiring Hope for Equitable Housing for Everyone

What is Community of Hope? Inc. The Concert of Hope fundraiser will allow us to launch
a unique opportunity to support housing and services
A collaboration led by the Neighborhood Service
specifically designed for the unhoused in our creative
Organization (NSO), together with the City of Detroit
community.
and The Right Productions, Inc., designed to energize,
inspire, and deliver a community push for solutions to
the challenges of unhoused individuals and families in
What is the Day of Hope?
metropolitan Detroit. The inaugural Community of Hope is The Day of Hope will be hosted in Detroit at Cass Park,
scheduled for providing access to much-needed wraparound resources
directly for unhoused people. The Day of Hope will
July 28-30, 2023, in downtown Detroit. It will include provide:
a major fundraising concert (Concert of Hope), an
event linking the unhoused population in Metro Detroit • Connection to housing solutions
to community organizations providing a full scope of • Health screenings and vaccinations
wraparound resources and engage a colloquium of • Showers and other hygiene resources like barbers
stakeholders (Day of Hope). Community of Hope seeks to and beauticians
move the community at large forward towards long-term, • Access to job readiness training and employment
safe, and affordable solutions. resources
• Transportation resources
What is the Challenge? • Meal vouchers
• Case management counseling
The U.S. Department of Housing and Urban Development
• Panel discussion about the current state of the
(HUD) defines homelessness as an Individual or family
unhoused in Detroit; causes and the quest for
who lacks a fixed, regular, and adequate nighttime
solutions
residence. According to the Homeless Action Network of
Detroit (HAND), there were 5,687 homeless individuals
in 2021. 1,120 individuals were considered chronically
Why should you support Community of
homeless, defined as being diagnosed with a long-term Hope?
disabling condition and having been homeless 4 or more Detroit’s economic resurgence requires a fundamental
times in the past 3 years or having been or has been premise that all people have a safe place to live. The
homeless for one year continuously with that disabling increase in our unhoused population has a profound
condition. impact on every aspect of our community, including
its safety and walkability, business and economic
Many unhoused individuals in Metro Detroit are not being development, and tourism. However, and most important,
considered homeless but lack access to safe, stable, every individual deserves access to safe and affordable
and secure housing. Many have resorted to continuous housing.
transitional housing like sleeping in cars, abandoned
buildings, or from house to house. The Community of We are calling upon local philanthropists, stakeholders,
Hope collaboration seeks long-term, safe, and affordable policymakers, businesses, entrepreneurs, faith, and
solutions. community-based organizations together with all Detroit
residents to participate in this call to action. You can
What is The Concert of Hope? support the Community of Hope through sponsorship,
The Concert of Hope, featuring major talent, will be held individual donations, offering an area of expertise, or
at the Aretha Franklin Amphitheatre. Raised funds will equipment donations. To learn more about these
be used to address homelessness, supporting housing sponsorship opportunities or other ways to get
and services for the unhoused. The Aretha Franklin involved, email [email protected].
Amphitheatre is a majestic City of Detroit waterfront
venue, managed and operated by The Right Productions,

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Neighborhood Service Organization (NSO) • Aretha Franklin Amphitheatre • The Right Productions
 Sponsorship Levels

Community of Hope Champion of Hope Sponsor

Presenting Sponsor $75,000
$100,000 The Aretha
The Aretha (Concert of Hope) • VIP Meet and Greet and photo opportunity with
• Category exclusivity artist
• 3 minute video • VIP Reception (8)
• Promotional footprint • VIP Table (8)
• Product sampling • Customized messaging to promote organization/
• VIP Reception (20) business
• VIP Table (8) • Company mention/inclusion in select marketing
• VIP Meet and Greet and photo opportunity with material, advertising, social media, and publicity
artist initiatives
• Customized messaging to promote organization • Visibility on venue marquee and all campus LED
• On-stage mentions displays
• Company mention/inclusion in all marketing • On-stage mentions
material, advertising, social media, and publicity
Cass Park (Day of Hope)
initiatives
• Premium ticket package including access to VIP • Brand/logo inclusion on banners located around
pre and post event receptions the Park
• Special VIP venue seats (up to 12) • Vendor Table (1)
• Visibility on venue marquee and all campus LED • On-stage mentions
displays
• Brand logo on step and repeat back drop
• Logo/Brand inclusion on materials and website
• Included in Press Release
Torchbearer of Hope Sponsor
Cass Park (Day of Hope)
$50,000
• On-stage signage for forum/speeches possibly a
The Aretha
step and repeat
• Speaking opportunity during remarks to kickoff the • VIP Reception (8)
event • VIP Meet and Greet and photo opportunity with
• Media interviews (as our partner) artist
• On-stage mentions throughout the Day of Hope • VIP Table (8)
• Brand/logo inclusion on banners located around • Customized messaging to promote organization/
the Park business
• Other customized visibility throughout the Park • Company mention/inclusion in select marketing
material, advertising, social media, and publicity
initiatives
• Visibility on venue marquee
• On-stage mentions

Cass Park (Day of Hope)

• Brand/logo inclusion on posters located around
the Park
• Vendor Table (1)

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Neighborhood Service Organization (NSO) • Aretha Franklin Amphitheatre • The Right Productions
Sponsorship Levels continued...

Angel of Hope Sponsor VIP Reception Sponsor

$25,000 $10,000
• Company logo inclusion in select marketing
The Aretha
• Ticket seating (up to 4)
• VIP Reception (6) • On stage mentions
• VIP Meet and Greet and photo opportunity with
artist
• Company mention/inclusion in select marketing
material, advertising, social media, and publicity
initiatives
• Special ticket seating (up to 4) Nutrition Sponsor
$5,000
Cass Park (Day of Hope)
• Company mention/inclusion in select marketing
• Brand/logo inclusion on posters located around material, advertising, social media and publicity
the Park initiatives
• Signage at food tent
• Ticket seating (up to 2)

Liquor Sponsor
$15,000
• Company logo inclusion in select marketing
Hydration Sponsor
material, advertising, social media and publicity $2,500
initiatives • Signage at Beverage Tent
• Ticket seating (up to 4) • General ticket seating (up to 2)
• On stage mentions
• Product Inclusion at VIP Reception

Supporter of Hope Sponsor

$10,000
The Aretha
• Company logo inclusion in select marketing
material, advertising, social media and publicity
initiatives
• Ticket seating (up to 4)
• On stage mentions

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Neighborhood Service Organization (NSO) • Aretha Franklin Amphitheatre • The Right Productions
Homelessness Stats and
Information
The U.S. Department of Housing and Urban Development
(HUD) defines homelessness as an Individual or family
who lacks a fixed, regular, and adequate nighttime
residence. According to the Homeless Action Network of
Detroit (HAND), there were 5,687 homeless individuals
in 2021.

1,120 individuals were considered chronically

homeless, defined as being diagnosed with a long-term
disabling condition and having been homeless 4 or more
times in the past 3 years or having been or has been
homeless for one year continuously with that disabling
condition.

According to HAND, persons who return to homelessness

after being housed are more likely to do so within the first
six months of being housed. Knowing this fact should
result in additional attention being given to after-care In 2021:
services for persons exiting from homelessness, to help
ensure housing stability during those first few critical
months. In 2021, 21% of housed individuals became
5,687 homeless individuals
homeless again within a two-year period.
1,120 individuals were considered
Redefining Homelessness and the bigger picture: chronically homeless
Many unhoused individuals in Metro Detroit are not being
considered homeless but lack access to safe, stable,
and secure housing. Many have resorted to continuous 21% of housed individuals became
transitional housing like sleeping in cars, abandoned homeless again within a two-year
buildings, or from house to house. The Community of period
Hope collaboration seeks long-term, safe, and affordable
solutions.

One of the primary goals of Permanent Supportive

Housing (PSH) is to help people remain housed, including
either remaining in PSH or moving to another permanent
housing placement. Historically, the PSH projects
in Detroit have performed very well on this measure
with 97% of residents being able to retain permanent
supportive housing in 2021.

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Neighborhood Service Organization (NSO) • Aretha Franklin Amphitheatre • The Right Productions
featured artist M A X W E L L
Gerald Maxwell Rivera, known
mononymously as Maxwell, is an
American musician, singer, songwriter,
and record producer. He rose to
prominence following the release of his
debut studio album Maxwell’s Urban
Hang Suite, which received widespread
acclaim, and spawned the singles
“Ascension” and “Sumthin’ Sumthin’”.

Legendary R&B Star Maxwell

Continues Incredible Run of
Live Shows
Fresh off the heels of a massively
successful sold-out 25-date arena run
with Anthony Hamilton and Joe, soul
star Maxwell continues to dominate the
live scene with new shows taking us into
2023.

Following his Vegas residency in July

2022 at the Encore Theater at Wynn
and a headline performance at Napa’s
sold-out Blue Note Jazz Festival, the
R&B legend continues to receive an
outpouring of support from fans and
critics alike.

Maxwell showed off his live vocal chops

during a show stopping rendition of
Michael Jackson’s “The Lady In My Life”
at the 2022 Billboard Music Awards, with
USA Today and OkayPlayer heralding it
as one of the best performances of the
night.

Earlier in 2022, Maxwell also captured

the No. 1 slot on Billboard’s Adult
R&B Airplay Bhart for his latest single
“Off.” The placement marked the R&B
star’s eighth No. 1 Billboard Adult
R&B Airplay Single and 15th top ten
hit throughout his illustrious career,
further heightening anticipation for
the arrival of his forthcoming album,
blackSUMMERS’night.

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Neighborhood Service Organization (NSO) • Aretha Franklin Amphitheatre • The Right Productions
About The Aretha
The Aretha Franklin Amphitheatre is a majestic,
6,000-person waterfront venue, recognized as one of the
top 100 concert venues in the world. A cultural jewel, it
is a destination of choice for major recording artists and
entertainment superstars from around the world. Located
along the shore of the Detroit River, The Aretha is situated
on an international border between the U.S. and Canada
which is considered one of the busiest waterways in the
world. Formerly known as Chene Park Amphitheatre, it
was rebranded in 2019 to honor Detroit’s own music icon
Aretha Franklin.

With a who’s who of world-class artists on its stage, for

summer fun The Aretha is one of Detroit’s best outdoor
concert venues for live music. The breadth and diversity
of its envied programming reflect the region’s multi-
cultural spectrum and cosmopolitan spirit. In 2021, a major
capital improvement campaign began, with additional
enhancements done in 2022 including new LED screens,
3 prominently placed facing Canada and the Detroit River.
Boaters regularly gather on this international waterway to
soak up the sounds. There’s truly no better entertainment
venue destination in Detroit than on the beautiful banks of
the Detroit River, at the Aretha Franklin Amphitheatre.

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Neighborhood Service Organization (NSO) • Aretha Franklin Amphitheatre • The Right Productions
 Bridging Gaps in Housing, Health, and Well-Being
Who we are: • Partners 4 Health – primary care and case
management services for those with complex
Neighborhood Service Organization (NSO) is a
conditions.
comprehensive community-based integrated health and
• 360 Neighborhood Wellness Centers – integrated
human service organization that bridges the gaps in
primary care and behavioral health care that is
housing, health, and well-being for vulnerable populations
coordinated with supportive services to bridge
in the Metropolitan Detroit community. NSO provides
gaps in fragmented health systems. 360 is a
critical assistance to children, youth, adults, seniors, and
Certified Community Behavioral Health Center
families, including those with developmental or intellectual
(CCBHC).
disabilities, mental illness, and housing insecurity, at nine
locations throughout Wayne and Oakland counties. Well-Being Services
What we do: Poverty and social inequities cause enormous stress
With bold outreach and compassionate care, we work that increases susceptibility to illness, substance abuse
to create healthy communities, providing personalized and mental health issues. NSO addresses these through
supportive services and opportunities that help individuals intensive case management, health services, and basic
transform their lives. NSO’s broad-ranging programs and needs support. Programs include:
uniquely holistic approach address the constellation of
issues impacting health and economic stability. • Adult Services – mental health services that help
older adults and those in nursing homes achieve
Housing Services the highest level of independence.
• Community Outreach for Psychiatric Emergencies
NSO is one of the largest forces in Detroit working to
• Senior Wellness Centers
alleviate the chronic issues of homelessness. We assist
• Life Choices – comprehensive support and
those experiencing housing insecurity with emergency
therapeutic services for children and adults with
shelter, permanent supportive housing, and rapid re-
intellectual or developmental disabilities.
housing. We offer a full continuum of homeless solutions
to address homelessness for those we serve. Some of
those solutions include:

• Detroit Healthy Housing Center – Detroit’s only

emergency shelter that provides medical and
behavioral services on-site.
• Bell Building and Clay Apartments – permanent
supportive housing paired with healthcare, case
management, and supportive services.
• Street Outreach and Street Medicine – meeting
clients wherever they are to deliver case
management and health care on the spot.

Health Services
NSO addresses health inequities and works to ensure
access to holistic, multidisciplinary care through these
initiatives:

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Neighborhood Service Organization (NSO) • Aretha Franklin Amphitheatre • The Right Productions
About The Right Productions
Since 2004, The Right Productions, Inc. (TRP) has managed and
operated the 6,000-seat Aretha Franklin Amphitheatre (formerly known
as Chene Park) under contract to the City of Detroit. A true family affair,
TRP was formed in 1996 by Shahida Mausi. Shahida, and The Right
Productions have a 25-year track record of success. Their individual
and collective expertise has positioned the company as a powerhouse
brand for live entertainment, curated events and experiential activations.
Despite a global pandemic, in 2021, TRP produced over 70 events and
concerts hosting more than 150,000 attendees. With a reputation for
quality and excellence, TRP clients have included Quicken Loans, MGM
Grand Detroit Casino, Lincoln Motor Company, the United Auto Workers
(UAW), Detroit Opera, the Detroit Regional Chamber and more.
Shahida Mausi

The Mausi Family

(L-R) Dorian, Sulaiman, Shahida, Rashid, Malik, Sundiata

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Neighborhood Service Organization (NSO) • Aretha Franklin Amphitheatre • The Right Productions
 July 28-30, 2023 • Detroit, Michigan Sponsorship Commitment Form
Company/Organization Name:_________________________________________________________
Contact:__________________________________ Title:____________________________________
Address:__________________________________________________________________________
City:_____________________________________ State:____________ Zip Code:______________
Phone:___________________________________ Fax:____________________________________
Email:____________________________________ Website:_________________________________

Sponsorship Levels
We would like to participate at the Sponsorship Level indicated below.

X Sponsorship Level Fee # Available

Community of Hope Presenting Sponsor $100,000 1
Champion of Hope $75,000 2
Torchbearer of Hope Sponsor $50,000 2
Angel of Hope Sponsor $25,000 6
Liquor Sponsor $15,000 3
Supporter of Hope Sponsor $10,000 10
VIP Reception Sponsor $10,000 1
Nutrition of Hope Sponsor $5,000 6
Hydration of Hope Sponsor $2,500 6

Payment Information
Our check is enclosed made payable to: Neighborhood Service Organization (NSO)

Please charge my: Visa MasterCard American Express Discover

Card Number:_______________________________________________ Exp. Date:______________
Billing Address: (If different than above)__________________________________________________
City:_____________________________________ State:____________ Zip Code:______________
Name on Credit Card:________________________________________________________________
Signature:_________________________________________________________________________

Please invoice my company. Purchase Order Number:_______________

Return Form & Payment no later than June 1, 2023, to:

Katrina McCree
Neighborhood Service Organization
Corporate Development Office
Attention: NSO H4H
882 Oakman Blvd., Suite C • Detroit, MI 48238

Neighborhood Service Organization (NSO) • Aretha Franklin Amphitheatre • The Right Productions
Neighborhood Service Organization
Corporate Development Office
[email protected]
(313) 961-4890 Ext.1010