STUDENT DECLARATION

I, RAKSHITHA R hereby declare that the Business Plan is uniquely prepared by

me and has never been presented before. I also confirm that the report is prepared
only for my academic requirement, not for any other purpose. No part of this report
shall therefore be duplicated without my prior consent and that of the company.

RAKSHITHA R
Reg No: 20IKC26014
4Th Semester, BBA
Department of Commerce and Management
Surana College, Peenya

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 ACKNOWLEDGEMENT

I am very grateful to our Principal Dr. Ramya and Prof.Dr.Ajay, HOD

Department of Commerce and Management for their valuable guidance and
support rendered throughout the study.

I express my deep sense of gratitude to my guide Prof. Dr. Ajay for his valuable
guidance and encouragement thought out the course of project.

I would also like to thank my family and friends for their constant support and
encouragement throughout the project.

Place: Bengaluru Rakshitha R

Date: Reg No: 20IKC26014

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 TABLE OF CONTENTS

SL. No. Contents Page No.

1. Executive Summary 05

2. Company description 06

3. Product Description 07

4. Description of Marketing strategy 08

5. Extension activities 12

6. Description of financial plan 13

7. Description of Pricing strategy 18

8. Description of design & 20

development plan

9. Start up expenditure 25

10. Swot analysis 27

11. Conclusion 28

12. Appendices 29

13. References 31

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Executive Summary

Fish farming involves raising fish commercially in tanks or enclosures, usually for
food. The major freshwater farming environments in India are pond, cage, pen, rice
field, sewage feed and air breathing. Polyculture is the dominant culture system
practiced. The major species are carp, freshwater prawn and catfish. Basically
India's aquaculture is carp-oriented and the contribution of other species is
marginal. Fish culture in India can be classified as extensive, semi-intensive or
intensive and stocking rate is high at 18,408 fish/ha. Both the central and state
governments have come up with schemes to help the cause of the farmers. India is
a large producer of inland fish, ranking next only to Japan. Out of the total inland
fish production of over 3.6 million metric tons, more than 60% is contributed by
fish culture in ponds and reservoirs. Fish farming is adopted by farmers on
commercial scale.

The Fish Industry is a lucrative business as the demand for fish in the country is
growing geometrically, the opportunity to expand is necessary because of the
growing demand for fish and due to some health benefits attached to consumption
of fish as compared to consumption of meat. With our dominance, and being the
only and pioneering fish farm in this locality, we would flood the whole market
with our fish. The business will be a sole proprietorship with the proprietor
required to contribute capital and also sourced for credit facilities.

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COMPANY DESCRIPTION

The idea for this business plan emanated from the desire to secure loan to further
expand the operation of the intended business of Catfish farming.

Our Goals:

❖ To remain pioneers in the fish farm business and to further strengthen our
leading position

❖ To increase the production of our product (Catfish).

❖ To lay emphasis on the vertical integration of the production and to achieve

added value.

❖ To increase productivity and efficiency to the benefit.

❖ To establish long-term planning for the benefit of the consumers and make
more profit.

❖ To successfully meet the challenges and demands of the domestic market.

❖ To seek transparency in the structure, operation and production of the company.

Mission

To provide healthy fish of high nutritional value and affordable prices that
improves people’s lives and high-quality while improving the lives and livelihood
of Abuja populace.

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Products and Services

Production of catfish is one business that demands care and expertise, the main
expenditure in the production cycle is the fish feed and the staff salary. It takes a
life cycle of about six months to get to maturity when feed adequately. Catfish is
an indigenous spice. As a result of the growing cost of buying meat, this has
created much demand for fish. This is the market we intend to fill by taking our
product (Catfish) to the market.

Legal Status

The Company will be registered under the Companies Act 2013 and will comply
with all the necessary rules and regulations.

4. MARKET ANALYSIS

Fish Farming in Karnataka started gaining wide spread recognition in the year
2000 and has now become a business that all farmers are venturing into. Statistics
has it that only 50% of the demand of fish has been met, why is that so? Statistics
also has it that 51% of poultry farmers are now engaging or converting to fish
farming. Karnataka who is a major consumer of fish has been known for her large
importation and dependence on fishing in rivers, lakes and the sea, yet the demand
for fish is still high.

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Target Market
 With the location of our business in Karnataka, Udupi District and particularly
to be specific in Kundapura, we hope to enjoy huge patronage of the large
population here.

Below is a list of the people and business that we will market our catfish to;

• Households

• Individuals

• Hotels

• Restaurants

• Fast food eateries

• Agriculture merchants

We are planning to meet a production capacity of 2,700 catfish per month. We

would make effort to contact cold room buyers within, and preservation through
drying is also an option we are planning for. We are also planning to reach out to
industrial users that utilize the fish for fish meal production and other products.
Having carried out our feasibility analysis and research on our target market and
location, we have seen that basket load of tomatoes thrown away at the end of
market day but fish is one product that is never sufficient for sale and here are
adequate preservation processes available.

Buying Behavior

 As a new business that is just starting, also considering the location of our
business, we will be selling basically on cash but might consider giving credits to
individual who purchase in large quantity either for consumption or resale.

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Production Technology:
I. Preparing the Pond

The optimum size of the pond is rectangular with size varying from 0.1 to 2.0
hectares with a depth ranging from 2.0 - 3.0 metres.

A. Soil and water

The soil type in the pond and its fertility status vary much in our country.
However the best soil for the fish pond for the fresh water fishes especially the
carps is alluvial soil with neutral pH ranging between 6.5 to 7.5. Though the soil
type cannot be changed except in the long range plans, the pH has to be brought to
neutral if the pond soil and water are saline, alkaline, sodic or acidic.

B. Aquatic weeds

Most of the aquatic weeds in the fish pond are undesirable. They not only take
away the nutrients but also upset the oxygen balance in the water by releasing
carbon dioxide into the pond during the night. Aquatic weeds also obstruct the
movement of fishes as well as the netting operations. The aquatic weeds may be
free floating surface weeds, submerged weeds, rooted emergent weeds, marginal
shallow water weeds and algae. All these weeds have to be eradicated

C. Unwanted fishes

The unwanted fishes in the ponds may be predatory or weed fishes. They
compete with cultured fish for feed, nutrients and space. These predatory and
weed fishes can be eliminated through repeated netting of the pond. Another
method of eradicating the above mentioned unwanted fishes is to drain out the
whole water from the pond and eliminating all of them manually and refill the
pond with water. In big fisheries the only effective method of eradicating the
unwanted fishes is the use of fish toxicants.

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II. Fertilizer Application in the Pond

Maximum fish production is achieved by the efficient soil and water management in
the fish pond especially by maintaining the natural productivity of the pond.
The natural productivity is maintained by the regular manuring and fertilizer
application in the pond so that all essential nutrients for the growth of aquatic
micro and small organisms (both plant and animal types) are supplied which
directly or indirectly serve as feed for the fishes. Liming and manuring are the two
main types of fertilization of the fish pond.

III. Selection and Stocking of Carps

About 15-20 days after the initial manuring selected species of the carps are
introduced into the pond. When several species of fishes are reared together in the
same pond in an intensive way it is called composite fish culture. Depending on the
number of species the ratio of the species will vary. Generally six carp species are
reared together. They are: Catla, Rohu, Mrigal, Silver Carp, Grass Carp and
Common Carp.

1. Stocking size

The survival of the fingerlings introduced into a particular pond depends very
much on their size: bigger the size greater will be the survival rate and vice versa.
The fingerlings stocked should have a size of 10 to 15 cm.

2. Time of stocking

If any toxicant material for the eradication of the unwanted fish has been used then
stocking /of the fish should be done only after the toxicant effect is completely
over. Generally by two to three weeks the toxicant effect will be over. From the
temperature point of view the best time to stock the pond will be- when the water
in the pond is within the optimum range of 20 to 30ocentigrade. Obviously
temperatures below 18o C and above 30°C will affect the growth of the fish. Hence
stocking is avoided in winter and summer months.

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IV. Feeding of Carps

Feeds for the carps may be of two types: natural feeds and artificial feeds. The
natural growth of flora and fauna in the pond can be increased by regular
manuring, commercial fish rearing cannot be successful if one depends only on
the natural feed generation. Hence supplementary feeding should be provided to
the carps. The feeding of carps also is easier as they can be fed on most of the by-
products like rice polish, wheat bran, oil cakes, vegetable wastes and other farm
wastes.

V. Water Management

In the water management first of all proper depth of the water should be
maintained always in the pond. An average depth of 6.5 to 10ft depth should be
maintained in the case of six species composite fish culture. Care should be taken
to avoid decomposition of large amount of organic matter at the bottom of the
pond. In intensive fish culture such accumulation of organic matter is inevitable. It
can be removed every year after draining out the water, from the pond.

VI. Harvesting and marketing

Harvesting can be done either by partially draining water out of the pond through
an outlet point, or by repeat netting. It is preferable when the fish attain an average
weight of 750 grams, though common species can attain weight in excess of a few
kilos. Farmers sell their catch in local markets. Fish is a perishable commodity and
cannot be kept for a long period of time without proper arrangements of preserving
them. Big farmers sell their catch to wholesalers, who pass it on to local suppliers
from whom the retailers buy.

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EXTENSION ACTIVITIES

1. Starting a business of inland fish farming requires planning and preparation.

Before starting fish farming the entrepreneurs/ farmers are generally advised to
undergo training. I will provide them technical training on scientific harvesting,
handling of fish, icing and smoking, and orientation and training on management
skills like planning, enterprise management, negotiation and market facilitation
skill.

2. For the farmers of nearby locality, visits will be arranged on my fish farm &
they will be educated on scientific lines regarding various aspects of production
practices. It will help them to improve their knowledge and skill regarding
scientific production practices so as to enable them to adopt the same.

3. For farmers who have decided to avail bank loan for fish farming, assistance
will be provided to prepare their bankable project report.

4. For the marketing of fishes, farmers will be provided necessary support &
guidance.

5. Nowadays internet has become important tool to get latest information. There
are various websites available on fish production, which provides useful content.
This information will be shared to farmers.

6. Educational tours of farmers will be arranged to progressive farmers & research

stations which will motivate them to adapt good production practices.

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6. REVENUE DRIVERS AND THE PROFIT MARGINS

The end product of fish farm is the grown up (Adult) fish for sale in the market.
Unlike poultry farming or other farms where you can have other bye products like
the animal dung, fish have no such bye products which you can also sale for profit.

Our revenue driver, would be the sale of the grown up or adult fish to the market.
The revenue to be raised here from this sale is high if we are able to work hard and
ensure our fish are alive, healthy and well feed and reach the market desired size.
When we buy a fingerling at the cost of N30, after the growth cycle of 6 months,
the fish would be sold in the market for about N600 – N700, it’s a big revenue
driver for us. So we have to work hard so that this is achieved.

Fixed and Variable Cost

❖ Fixed cost for these early periods are as follows:

• Tax
• Depreciation

❖ Variable cost for these early periods are as follows:

• Feeds
• Seed (Fingerlings)
• Fuel
• Electricity
• Chemicals
• Labor Cost

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MARKETING PLAN

Sales and Marketing Strategy

 The demand for catfish is non-seasonal commodity, we have plans to reach out to
other market in the North Central states for faster sales and better profit, we plan to
also employ the service of the available modern fish driers as we have identified
that dry fish yield more profit and it is preserved and sold at will. We are also
planning to contact Bulk cold room buyers from target market, who are still
looking for more fish supply as the fish demand and fishes’ stock have not been
able to satisfy them and they are always on the lookout for more.

We are quite aware that the reason why some catfish farming companies hardly
make good profits is their inability to sell off their catfish as at when due. Our sales
and marketing team will be recruited based on their vast experience in the catfish
industry and they will be trained on a regular basis so as to be well equipped to
meet their targets and the overall business goal of my company.

Over and above, we have perfected our sale and marketing strategies first by
networking with agriculture merchants and businesses that rely on daily supply of
fish that are likely to become our customers. In summary, my company will adopt
the following strategies in marketing our fish and seafood;

• Introduce our business by sending introductory letters alongside our brochure to

stakeholders in the agriculture industry, households, hotels and restaurants and
agriculture produce merchant etc.

• Advertise our business in agriculture and food related magazines

• Attend related agriculture and food expos, seminars, and business fairs etc.

• Leverage on the internet to promote our business

• Engage in direct marketing

• Encourage the use of word of mouth marketing (referrals)

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Specific Strategy

Marketing strategy is a process that can allow a business venture to concentrate its
limited resources on the greatest opportunities to increase sales and achieve a
sustainable competitive advantage. Our marketing strategy is centered on the key
concept that customer satisfaction is the main goal. Without customers we cannot
survive or exist. We intend to use market penetration as our marketing strategy.

This is because the sellers in this location import fish to sale, so since we would be
opening our own fish farm, we would have to take over the market by penetrating,
marking the wholesalers and individual buyers to buy from us until we break the
chain of buying imported fish. We intend to achieve this as we already have new
customers and market demand, lower prices (through flowing on breakeven for the
first periods of sale), aggressive promotion and distribution.

Opportunity or Problem in the Market to be Addressed

Fish remains the most acceptable and healthy source of protein for human
consumption, but this essential product is not readily available in our local content
to address the demand of our ever increasing population, hence the continuous
importation of frozen fish to make up for the shortfall, but still the gap in demand
and supply keeps widening, giving rise to high cost of purchase and denial of fish
in most homes because they cannot afford it. Rampant cases of goiter (sickness due
to lack of iodine) is been recorded in our hospitals in recent times due to the
scarcity of the main source of iodine, fish in most homes. This is a social and
economic problem I felt should not be left to the Government alone.

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Our Pricing Strategy

 Some of the factors that will help you sell your farm produce at the right price
that will guarantee that you make profits is dependent on your strategy while some
of the factors are beyond your control. For example, if the climatic condition is
unfavorable and if there is natural disaster in the location where you have your
catfish farm, then it will directly affect the prices of your fish.

Over and above, if you want to get the right pricing for your catfish, then you
should ensure that you choose a good location for the catfish farm, choose a good
breed that will guarantee bountiful harvest, cut the cost of running your catfish
farm to the barest minimum and of course try as much as possible to attract buyers
to your catfish farm as against taking your catfish to the market to source for
buyers; with this, you would have successfully eliminate the cost of transporting
the goods to the market and other logistics.

We are quite aware that one of the easiest means of penetrating the market and
acquiring loads of customers for all our catfishes is to sell them at competitive
prices hence we will do all we can to ensure that the prices of our fish and seafood
are going to be what other catfish farmers would look towards beating. One thing
is certain; the nature of catfish farming business makes it possible for catfish
farmers to place prices for their catfish based on their discretion without following
the benchmark in the industry. The truth is that it is one of the means of avoiding
running into loss.

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Payment Options

The payment policy adopted by Majesty of Justice Farms is all inclusive because
we are quite aware that different customers prefer different payment options as it
suits them but at the same time, we will ensure that we abide by the financial rules
and regulation of Nigeria.

Here are the payment options that Majesty of Justice Farms will make available to
her clients;

• Payment via bank transfer

• Payment with cash
• Payment via online bank transfer
• Payment via cheque
• Payment via mobile money
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client
make payment for farm produces purchase without any stress on their part. Our
bank account numbers will be made available to our clients who may want to
deposit cash or make online transfer for catfish.

Product:

Our products are in high demand in the market. There is great need and demand for
supply of catfish. We intend to grow our product to be very qualitative and beat
down all imported fish in the market.

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Price:

Our products price would be fair to those in our target markets, we have greater
advantage as buying from us would mean the buyer would not incur transportation
(carrying) cost as our farm house is close to all our target market. We have
considered our prices and have seen that selling from N600 would give us profit
while those selling in the market by other sellers are sold for N700 – N750. Our
Products are price is almost on same benchmark with the prevailing market price.

Promotions:

At the initial or first harvest, we intend to draw customer’s attention to our farm
and product by offering discount to customers on total price payable. This discount
would be given as below:

• Above 30 pcs of fish 1.5% Discount

• Above 90 pcs of fish 2% Discount
• Above 150 pcs of fish 2.5 % Discount
• 500 and above 5% Discount

Distribution:

Our product would be available at the farm sales room (Cool Room) immediately
after harvest where buyers can come to buy, wholesalers, retailer and also
individual buyers. We would make arrangements for customers to contact the sales
representative to place order which would be delivered using the business car.

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Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are
operating from must be ready and willing to utilize every available means (both
conventional and non – conventional means) to advertise and promote the
business. We intend growing our business which is why we have perfected plans to
build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand
awareness and to create a corporate identity for our fish and seafood farming
business. Below are the platforms we will leverage on to boost our fish and
seafood farming brand and to promote and advertise our business;

• Place adverts on community based newspapers, radio stations and TV stations.

• Encourage the use of word of mouth publicity from our loyal customers

• Leverage on the internet and social media platforms like; YouTube, Instagram,
Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to
promote our business.

• Ensure that we position our banners in strategic positions all around Damagasa -
Gudu District.

• Distribute our fliers and handbills in target areas in and around our neighborhood

• Contact corporate organizations, households, landlord associations and schools

by calling them up and informing them of Majesty of Justice Farms and the catfish
we sell

• Brand our car and ensure that all our staff members are involved in the publicity.

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DESIGN AND DEVELOPMENT PLAN

The farm is built in Kundapura town to hold a capacity of 12,000 fingerlings and
would be fed till they grow to adult and sold in the market once they reach the
desired market size. The cycle period is 6 months (24 – 28 weeks). We intend to
start another cycle immediately the adult fishes are sold and start another cycle at
the same scale, that is, with 12,000 fingerlings. We would flood the Kundapura
market with our fish which is cheaper than the ones imported and sold in the area.
Also, our second target which is Gudu, in the town’s market, there is no fish farm,
all the fishes sold in those location are costly and ours would be cheaper till we fill
the market and make them start buying from us. The farm house was built to
accommodate Four (4) large ponds for start, Borehole when constructed will be the
source of water to the farm house, a drainage system for disposal of changed water
from the pond, a cool room system to serve as store room while we sales the fish to
the market, an equipment store house. The farm land is very large and will be
fenced as we still have hopes to grow as our sales rise. Light to the farm would be
supplied to the farm from the government source but we have a 14KV generator as
stand by power due to the high need of light by fish farm. About N7,000,000
would be loaned and invested into the business at start up and the proprietor would
manage the farm but would make use of few laborers (8 laborers).

Challenges and Risk

Challenges in Catfish Farming: Fish farming is a very lucrative business and a

profit maker all year round. The reason for its profitability can be attributed to the
fact that it is a food and it is always in demand. In fact, the demand for fish can
never be met because of the massive population we have especially here in
karnataka. As any farm or business venture, catfish farming involves risk. This risk
if managed carefully could be minimized, as they have the potential to wipe out
your fish stock or make the farm unprofitable. Some of these challenges and risks
include:

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Fish Loss:

This loss could be as a result of disease affecting your fingerlings in the pond.
Some of these diseases include; Enteric Septicemia, Columnaris, Aeromonas,
Virions, Tape Worms, round worms, flukes, etc.

Fish is very sensitive to manage and a slight mistake could result to degenerated
growth of your fish or even death which may cause massive revenue loss.

Water Contamination:

Spillage into the ponds could cut off oxygen flow to the
fingerlings or fishes and this would kill the fishes.

There is no byproduct in fishery unlike poultry where even the drop can be
harvested and sold to other farmers and make extra profit. In fishery, all you get is
the flesh.

Quality of Fingerlings: Poor quality fingerlings may die or even fail to grow and
this would result in a loss of investment. Setting up fish farm is capital intensive,
much more than that of poultry and snail farming.

Setting up fish farm requires more careful planning and much capital input.

Failure of water supply: Breakage of water supply is potentially dangerous to the

fish and if such occurs, there are great tendencies of the fishes dying.

❖ Fish farming is capital intensive.

❖ It is labor intensive
❖ Cannibalism and high mortality rate of fingerlings
❖ Pest and predators
❖ Market instability
❖ Loss during harvest.

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Projected Development Costs:

We intend to construct more additional 8 ponds to raise our ponds to 12. With this
capacity, we intend expand our production to about 36,000 fingerlings to be raised
for sale. A borehole will need to be drilled and a water tank shall be installed; this
will be the source of water for the fish farm. A greenhouse to further stabilize
temperatures shall cover the fish tank. Among our future plans is to also purchase
hauler trucks (Cold room Vehicle) to facilitate the selling of our fish as we intend
to dominate the whole of North Central States and FCT.

OPERATIONS PLAN

General approach to operations

Actual Production Process The fish cycle starts from getting the fingerlings from
the market into the pond and then feeding them with the various feeds until they
are due for harvest and then taken to the market for sales.

Why Company Is Cited: The company is cited in Kundapura due to a host of

different factors which include the growing presence of the civil servants which
makes it a growing area with high population and different people from different
parts of the country. This gives us an advantage in terms of the demand for our
fish. Labor is another reason for choosing this particular location. The kundapura
community is 20 characterized by a population where youths occupy the largest
percentage of the population and most of these youths are either drop outs or those
who cannot further their education, these makes it possible for the company to get
labor at a cheaper rate compared to cost of labor in Gudu. Another reason is the
fact that with time the company intends to be hiring graduates especially those
from the agricultural department as workers in the company either on interim basis
or permanent basis. With its nearness to FCT, the company is exposed to
information about new variety of fish, or new improved feeds through their
research and development.

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Business Location:

The farm is located in kundapura, Udupi District, India. The site is generally flat
with gentle sloping which is quite suitable for the farm. This slop would ensure
100% drainage of the pond water. We have a plot of land there which covers a vast
land. The farm site is also located near the community stream. The environment is
cool and dense which support fish production and there is an access road from the
farm to the main dual carriage way which would reduce transportation cost.
Furthermore, harvested farm products can easily be transported to our target
markets for sale. Weekly sales are also numerous within the community. The site is
also very motor-able hence vehicles can easily reach the site to evacuate fish farm
products.

Facilities and Equipment:

The facilities and equipment needed in the catfish farming are as follows: Electric
Aeration, Hauling Trucks and Tanks, Generator, Mechanical Blower, Truck
Mounted/ Tractor – powered, Harvesting bag net, Bamboo Screen Trap, Leveling
tool, Distilling tool, Seine, Boom Truck, Fish Basket, Tractors, Picking Truck,
Fertilizer Tools, Analysis Kit, Chilling Box, Cast Net, Nets and Trap, Fingerling
Seine, Fingerling Suspension Net, Gillnet Seine generator, Spawning tools, Fridge
etc

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ECONOMICS OF THE PROJECT

BASIS & PRESUMPTIONS

I. Techno-economic parameters

1. Species combination (ratio) Catla (40%), Rohu 30%), Mrigal (30%)

2. Harvesting is done fishes attain average weight of 800 gm to 1.25 kg. End of 1st
year

3. Organic manuring may be done in monthly installments.

4. Inorganic fertilization may be done at monthly intervals alternating with organic

manuring.

5. The recommended feeding rate is 5 - 6 % of the body weight up to 500gm size

of fish and then reduce to 3.5% of body weight from 500- 1000gm size.

6. Fishes can be fed with a mixture of rice bran and oilcakes in the ratio 4:1.

7. Fish fingerlings of 50- 100 gm size (approx) should be used for stocking @ 5000
nos. per hectare.

8. The present model envisages stocking of advanced fingerlings and rearing for
10-12 months.

9. Rate of interest for bank loan(%)12

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TOTAL COST OF PROJECT

PARTICULARS UNIT UNIT QUANTITY AMOUNT

RATE
RS
I Capital costs

1. Land Own
2. Site Development Ls. 10000

3. Construction of pond
including digging, bund Rs./ha. 70000 2 140000
construction & compaction &
consolidation

4. Store room Sq.ft. 150 100 15000

5. Diesel pump set(3HP) Ls 30000

6. Inlet/ Outlet sluices Ls 10000

7. Nets & other implements Ls 10000
8. Contingencies % 5 10750
TOTAL 225750

II Working Captial (one

production cycle)
1. Fish seed(catla,rohu,mrigal) Fringerlings 5 14000 70000

2. Fish seed Kg. 12 12000 144000

3. Lime Kg. 5 1000 5000
4. Single super phosphate Kg. 5 500 2500
5. Urea Kg. 5 1000 5000
6. Raw cow dung Tons. 500 20 10000
7. Harvesting charges Kg. 5 8000 40000
8. Drying, desilting & plouging Ls. 6000

9. security of pond Ls. 10000

TOTAL(B) 292500
TOTAL (A+B) 518250

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MEANS OF FINANCE

Particulars Unit Unit rate Amount (rs)

1. Term loan % 75 388688

2. Own contribution % 25 129562

TOTAL 518250

3. Subsidy entitlement @36% from NABARD under AC & ABC Scheme 186,570

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 SWOT ANALYSIS

Strengths:

• It provides livelihood options to large proportion poor families in India.

• The Government is providing strong support through various policies and

schemes.
Opportunities:

• With an abundance of freshwater resources, India has still not been able
to tap even 30% of the potential area for inland fish production.

Weakness

• The major constraints that stand in the way of introducing modern

technology in inland fisheries to augment fish production are lack of
capital and ignorance of improved technology amongst the fish farmers.
• Poor handling of fish during harvest.

• As consumer prefers fresh fish and it fetches higher price, currently there is
limited for value addition through preservation.
Threats

• Frequent occurrence of drought affect fish production negatively.

• Disease outbreak.

• Exploitation by middlemen in the market chain.

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 CONCLUSION

Like several other agribusinesses that have great potentials for both scale and
profitability starting a fish farming across India is a great agribusiness to start up if
executed at the right scale.

We also know that fish farming in Udupi, Karnataka is one of the most profitable
agribusiness to venture into, and as such, investing in the agribusiness is a smart
decision to make, especially with its local demand and very high export potentials.

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APPENDICES

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29 | P a g e
 REFERENCES

• file:///C:/Users/user/Downloads/FISHFARMINGBUSINESSPL
AN.pdf

• file:///C:/Users/user/OneDrive/Desktop/17.%20Project%20Rep
ort%20of%20Fishery%20farming%20%20(Inland).pdf

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