Acknowledgment

Primarily I would thank God for being able to complete

this assignment with success .Then I would like to thank
my teacher DR ANU KOHLI whose valueable guidance
has been the success and her instructions has served as
the major contributor towards the completion of the
assignment..
Then I would like to thank my parents and
friends who have helped me with their valuable
suggestions and guidance has been helpful in various
phase of the completion of the assignment..

Last but not the least I would like to thank my

classmates who helped me a lot….
 MAGGI NOODLES PROFILE

 INTRODUCTION
Everyone is familiar with Maggi, a ready in 2 minutes noodles. Maggi is extremely
popular among children as well as the elderly. However, very few people are
aware of when and where Maggi was first made? Who gave Maggi, the two-
minute noodles tag? Why was it not banned even after all the controversies? How
does Maggi continue to be the choice of millions of hearts even today? Know the
full story behind Maggi here.
Julius Maggi, from Switzerland, named the company Maggi in 1872. Experts point
out that it was a period of the industrial revolution in Switzerland. At that time,
women had to go home and cook after working long hours in factories. In such a
difficult time, the Swiss Public Welfare Society had taken the help of Julius
Maggie, and Maggi noodles was born under compulsion. In the meantime, Julius
named the product after her surname. His full name was Julius Michael Johannes
Maggi. In the year 1897, Maggi noodles were first introduced in Germany.
Initially, Julius made a protein-rich food and readymade soup. His physician
friend, Fridoline Schuler, helped him a lot, and Maggi, which was formed in two
minutes and was very fond of it. By 1912, Maggi went United States and France.
But this year, Julius Maggie passed away. Then came 1947, when Nestle bought
Maggie and its branding and marketing drove Maggie to every home kitchen.
Maggi's entry into the Indian market has been 37 years. Maggi, who came to the
market in 1984, would never have imagined herself would get so much love.
Nesley India Limited is the only company that brought it to India. Maggie, which is
formed in minutes, is like everyone. In 1947, the brand Maggi was merged with
Nestle, a Swiss company, which has been The Most Famous Brand of Maggi Nestle
ever since. Nestle India spends nearly Rs 100 crore on advertising, with Maggi's
highest share. Maggi, one of India's most valued brands, is actually an associate
brand of Nestle, a well-known Swiss company, but most people consider Nestle to
be the original brand.
For the first time in the '80s, Nestle launched noodles under the Maggi brand that
had become the best snack option for urban people. In India, the company stepped
into the market with noodles. Over time, people's lifestyle began to change. After
1999, Maggi became the need for every home kitchen because it could be made in 2
minutes…..

MISSION STATEMENT
 The MAGGI brand’s mission is to bring people closer by
encouraging cooking and for the family to spend time together
when preparing food at home. They also aim to help mothers to
prepare quick and easy meals for their family
members.Therefore, MAGGI emphasize that “Happiness is
homemade.” in 2010. This slogan is useful to grasp consensus from
the consumers, they started to eat at home because MAGGI create
a convenience platform to prepare easy and delicious foods
 MAGGI is already become a very well-known manufacturer in Asia
country. It is mostly depend on its customer relationship management.
MAGGI construct a well value delivery network among the distributors,
suppliers and customers in order to capture their value and create
profit. MAGGI possess well marketing management therefore their
customer sand consumers are loyal to them. They trust that
MAGGI will provide them more satisfaction than its competitors
 Study from a research show that Malaysians consume more than
1.3 million packs of MAGGI® Noodles every day. What make
MAGGI instant noodles very popular in Malaysia store? Malaysians
do love MAGGI products because it is specially designed forour local
population. For instance, Malaysia is mainly resided of Islam
so that all MAGGI products are halal to meet consumer’s needs. The
MAGGI brand can be said as a very successful model in today’s market.
Whenever you think about noodle, the first choice must be
MAGGI. Why MAGGI is so success? Let us discover their
 operational and managerial strategic which makes them so well-known
in the market……..
 MAGGI Malaysia is a Malaysia based company which mainly produce
noodles, sauces, seasonings, mixes and etc.In 1869, Julius Maggi
created the MAGGI brand and the MAGGI brand was actually
originates from Switzerland. In that era of evolution, Julius needed to
invent a easy cooked and save time recipe for the working women.
She got it success. MAGGI brand is successfully capturing the
favoritism of the market in Switzerland. While since 1947, MAGGI
brand was acquired by Nestle Company. Then ,the MAGGI brand
started to build up relationship and trust among their customer and it is
been passed around the world especially Asia countries. Until 1969,
under administration of Nestle, MAGGI brand set up in Malaysia.
MAGGI® Tomato Ketchup and MAGGI® Chilli Sauce are the earlier
products manufacture by local company in Malaysia.

Vision statement
 ľhe vision statement foí MAGGI Noodles in India Cíeating and
Gíowing the Categoíy is its stíategic plan foí the futuíe – it defines
what and wheíe MAGGI Noodles in India Cíeating and Gíowing the
Categoíy Company wants to be in the futuíe. ľhe vision statement foí
MAGGI Noodles in India Cíeating and Gíowing the Categoíy is a
document identifying the goals of MAGGI Noodles in India Cíeating
and Gíowing the Categoíy to facilitate itself stíategic, manageíial, as
well as geneíal decision making píocesses.

 ľhe vision statement of MAGGI Noodles in India Cíeating and

Gíowing the Categoíy is bíief and to the point. ľhis means that the
company has not used long dialects and dialogues to deliveís its
opinion ad stance to the public and íelevant stakeholdeís. ľhe vision
statement should be bíief and compíehensive – it should
communicate the essence of the business, and its futuíe plans to
help the stakeholdeís undeístand its business philosophy and
business stíategy.
 ľhe vision statement of MAGGI Noodles in India Cíeating and
Gíowing the Categoíy should be bíief but should be holistic in
natuíe. ľhis means that the visions statement should be complete in its
descíiption and infoímation of what the company desiíes, and how it
plans to achieve its long teím goals stíategically. ľhe vision
statement should be a compíehensive statement identifying the
company’s coíe stíengths, which would enable it to achieve its
futuíistic goals.
 ľhe mission statement foí MAGGI Noodles in India Cíeating and
Gíowing the Categoíy is a public document that details the values and
stíategic aims of MAGGI Noodles in India Cíeating and Gíowing the
Categoíy. ľhe mission statement of MAGGI Noodles in India Cíeating
and Gíowing the Categoíy also identifies the puípose of the
oíganization existence, highlighting the seívices and the píoducts it
offeís. Fuítheí, the mission statement also identifies the
oíganization’s opeíational goals foí MAGGI Noodles in India Cíeating
and Gíowing the Categoíy, the píocesses the company uses to
achieve those, the taíget customeí gíoups, and the íegion wheíe the
company opeíates.
 ľhe mission statement of MAGGI Noodles in India Cíeating and
Gíowing the Categoíy focuses on addíessing issues of customeí
satisfaction. ľhe mission statement of MAGGI Noodles in India
Cíeating and Gíowing the Categoíy has identified its taíget customeí
gíoups, and also identified theií needs and demands. ľhe
mission statement íeflects on how its píoducts and seívices woík
towaíds incíeasing customeí satisfaction foí its taíget customeís.
 ľhe mission statement foí MAGGI Noodles in India Cíeating and
Gíowing the Categoíy is also íealistic and cleaí. ľhis means that
MAGGI Noodles in India Cíeating and Gíowing the Categoíy has used
simple, stíing, and easily undeístood woíds and phíases in the díafting
of its mission statement. Claíity is impoítant so that the mission
statement is undeístood by all íelevant stakeholdeís of MAGGI
Noodles in India Cíeating and Gíowing the Categoíy Company. MAGGI
Noodles in India Cíeating and Gíowing the Categoíy’s mission
statement is also íealistic, which makes it able to achieve vaíious set
goals and taígets.
 Code of conduct
Health and safety of our consumers is our highest priority. We have built
our reputation around the world for 150 years by providing products that
meet the highest food quality and safety standards. Nestlé has been in India
for over 103 years and MAGGI Noodles has been a trusted brand in the
country for over 33 years. We strongly reiterate that MAGGI Noodles have
always been safe for consumption as demonstrated by tests carried out in
independent accredited laboratories, our own accredited laboratories
(over 3500 samples have been tested) and by six (including USA, UK and
Singapore) national food authorities. As per the directions of Hon’ble High
Court of Mumbai, samples were tested at accredited laboratories and were
found to be in order. On 13 January, 2016, the Hon’ble Supreme Court
directed the NABL accredited Central Food Technological Research
Institute (CFTRI) to clarify if the results of sample tests on MAGGI Noodles
show lead and monosodium glutamate (MSG) levels to be within
permissible limits. The results were forwarded to the Supreme Court
directly on April 11, which state that the 29 tested samples showed lead
levels within permissible levels. It also clarified that that no prescribed
level for MSG exists and it can be used under Good Manufacturing Practices
in permitted food products.
A code of conduct, variously called code of ethics or code of business
conduct sets out the organization’s values that describe its role towards
its stakeholders. It typically provides guidance when the company and
its management are faced with difficult situations and dilemmas and
shows them a path to do the right thing. There are also Employee Codes
of Conduct that regulates the behaviour of employees by setting out the
permissions and restrictions while carrying out their roles in the
organization. Non-compliance or violation of this code generally
amounts to misconduct, which is punishable.
Nestle has laid down “Corporate Business Principles” which applies to all
its employees, across all levels. These are principles that every employee
is required to adhere to while dealing with the various stakeholders. The
stakeholders include consumers, employees and the value chain of
Nestle. The code lays down that the company is committed to doing
business with
 high integrity and that the employees are bound to adhere to the same.
The code also lays down data privacy policy, information technology
channels and reaffirms that Nestle complies with all the laws and
regulations. Briefly, the following aspects are covered in the code with
respect to its stakeholders.

 Consumers
The code assures the consumers that Nestle is guided by and follows all
nutrition, health and wellness standards and also conforms to the
quality assurance and product safety standards prescribed by the
concerned authorities. The code also reiterates that the communication
made to the consumers is reliable and enables them to make an
informed decision and that these principles apply equally, across the
world.

 Employees
The code provides that the company provides proper working
conditions, and health and safety conditions to all its employees. The
code also assures the employees that the company promotes the
inclusion of all communities and cultures and that it nurtures diversity.

 Value chain
The code draws attention to Nestle’s Responsible Sourcing Standard and
requires all its suppliers to comply with the same. This essentially
endorses the commitment of the company towards sustainable living,
environmental protection and sustainability, protection of biodiversity
etc. It also reiterates that society, farmers and other people along the
supply chain are treated fairly.

Maggie code of conduct is thus, comprehensive and in line with the best
practices on human rights, labour rights, regulatory compliances and
sustainability. However, time and again, there have been several lapses and
ethical failures, which are in turn violations of the applicable laws.

Ethical value
Nestlé’s Instant Noodles named Maggi spent three decades building a
beloved brand in India. The Maggi controversy escalated to an unfamiliar
level with India's food regulator Food Safety and Standards Authority of
India (FSSAI) ordering a total recall of all nine variants of the best-selling
instant noodles brand. This is the first ever recall of a popular food product
in India. The transformation of Maggi from healthy fast food for students,
hostellers, bachelors and aged people to being declared unfit for
consumption shook the loyalty of many consumers. The Nestlé’s Maggi
noodles were banned across states after samples of it were found to contain
excess amounts of lead and MSG— a flavor enhancer. The recent
controversy about Maggi noodles is that a health official in one of India’s 29
states had raised questions after testing a sample of one of Nestlé India’s
bestselling products: Maggi 2- Minutes noodles…

Five months after the brand was forced to pull out of the market
over safety concerns, Nestle India’s Maggi Noodles returned to
shelves in November 2015. However, local bans continued in some
states even after Maggi returned to the markets. It took almost
another year for Maggi to return to shops across all states in the
country.

It was in 2014 when food safety regulators from the Barabanki district
of Uttar Pradesh reported that samples of Maggi Noodles had high
levels of monosodium glutamate (MSG) apart from high lead content
above the permissible level. At the time, the labelling on packets of
Maggi Noodles indicated that it had no added MSG.

A livemint.com report from 2017 recounted that an individual named

Sanjay Singh, who was a food inspector in Uttar Pradesh government’s
Food Safety and Drug Administration, spotted the label on the
bright yellow Maggi packet that claimed “no added MSG” in March 2014
during one of his routine raids on retail outlets.

When it was sent to a state laboratory in Gorakhpur for testing, it

was found that the instant noodle packets had MSG. The samples were
then sent to the Central Food Laboratory (CFL) in Kolkata a few months
later.
Almost a year later in April 2015, the CFL confirmed the Gorakhpur lab
report and also confirmed that the amount of lead found was over
1,000 times more than what Nestle India Ltd had claimed.

However, Nestle in its first official statement after the report claimed
that there was no order to recall Maggi Noodles being sold and that
it was safe to eat. However, the controversy grew when the Food
Safety and Standards Authority of India (FSSAI) asked Nestle to recall
Maggi Noodles.

Corporate social responsibilities

CSR s embedded in the business philosophy of ľhe Maggi Noodle Safety
Cíisis in India A. At ľhe Maggi Noodle Safety Cíisis in India A, the business
opeíations and píocesses aíe designed in a way that they do not become an
obstacle oí a buíden in the way of people’s and the enviíonment’s
wellbeing. At the same time, these píocesses and designs boost business
gíowth. ľhe systematic design of opeíations at ľhe Maggi Noodle Safety
Cíisis in India A enables the management to ensuíe that the oíganization
achieves sustainable business gíowth by íeducing attached íisk factoís as
well as thíough community building goals and ambitions. ľhe Maggi Noodle
Safety Cíisis in India A stíives to incíease its social impact and influence on
the enviíonment and in people’s lives- by focusing on thíee big goals.

ľhe Maggi Noodle Safety Cíisis in India A woíks foí CSR thíough the CSV
appíoach. ľhis is made easieí to incoípoíate in the company systems
because of the coíe values píactised at ľhe Maggi Noodle Safety Cíisis in
India A. ľhese aíe:

Respect – foí eveíy one

 ľíust
 Integíity
 Honesty
  Accountability

ľhe Maggi Noodle Safety Cíisis in India A believes in woíking foí the people,
and woíking with the people. With the gíowth of the business acíoss the
woíld, ľhe Maggi Noodle Safety Cíisis in India A ensuíes that it cíeates new
employment and livelihood oppoítunities foí millions acíoss the globe. ľhis
is done thíough diíect employment and contíacts, as well as thíough
inclusive business oppoítunities.
ľhe Maggi Noodle Safety Cíisis in India A woíks with communities at laíge
and aims to help them become healthieí and happieí. ľhe Maggi
Noodle Safety Cíisis in India A píovides nutíitional boosting and suppoít to
communities wheíe it íuns opeíations, as well as to otheí communities
living in íegions maíked below poveíty. Additionally, ľhe Maggi Noodle
Safety Cíisis in India A also píoduces and distíibutes health and hygiene
píoducts to enhance the wellbeing of its customeís along with the vaíious
communities it has engaged with.
ľhe Maggi Noodle Safety Cíisis in India A woíks haíd to cíeate value foí not
only the shaíeholdeís but foí the society at laíge. ľhis appíoach of cíeating
shaíed value has enabled impíessive business gíowth foí ľhe Maggi
Noodle Safety Cíisis in India A, as well as allowing its expansion íegionally
as well as in its píoduct poítfolio. ľhíough cíeating shaíed value, ľhe
Maggi Noodle Safety Cíisis in India A bíings value to the lives of
communities wheíe it opeíates by influencing those aspects of the society
which inteísect and coincide with the business offeíings and business
opeíations.

Ethical issues faced by Maggi Noodles

 Nestlé’s Instant Noodles named Maggi spent three decades building a
beloved brand in India. The Maggi controversy escalated to an
unfamiliar level with India's food regulator Food Safety and
Standards Authority of India (FSSAI) ordering a total recall of all nine
variants of the best-selling instant noodles brand. This is the first ever
recall of a popular food product in India. The transformation of
Maggi from
 healthy fast food for students, hostellers, bachelors and aged people
to being declared unfit for consumption shook the loyalty of many
consumers. The Nestlé’s Maggi noodles were banned across states
after samples of it were found to contain excess amounts of lead and
MSG— a flavor enhancer. The recent controversy about Maggi
noodles is that a health official in one of India’s 29 states had raised
questions after testing a sample of one of Nestlé India’s bestselling
products: Maggi 2- Minute Noodles.

 UP Food Safety and Drug Administration officer ordered for the

samples of Maggi to be tested in the Gorakhpur Laboratory. Initially
Central Food Laboratory tested for monosodium glutamate (MSG).
Both the lab tests found…show more content…
Food Minister Ram Vilas Paswan directed the statutory regulator,
Food Safety and Standards Authority of India (FSSAI), to conduct
nationwide tests on Maggi. Consumer Affairs Additional Secretary G
Gurucharan said all parameters, not just lead and MSG, would be
tested. Meanwhile, Nestlé India had quickly responded by taking their
own tests and with its results shown that its noodles were absolutely
safe. In a few hours there were news and alarming messages
everywhere telling that Maggi should be banned all over India. Sanjay
Khajuria, the head of corporate affairs for Nestlé India devised many
plans to get rid of this issue at the earliest but failed to stop the media
from portraying Maggi as unfit for

 Maggi face lot of crises in the market and it’s share also went down at
that time ….And it was band for some period of time….Many people
starting not trusting the Maggie and it’s marketing goes down….

 India’s food regulator had banned Maggi in 2015 after tests showed
it contained excessive lead and for alleged mislabelling over
flavour enhancer MSG. The product returned to stores after a court
lifted the
 restriction. Nestlé has since then removed the claim “No added
MSG.”

 Nothing happens by the angels’ movement in the coípoíate houses,

except some natuíal calamities. Eitheí it is a planned action oí
exploitation of oppoítunity as oí when it comes. It seems that Nestle
has cleaíly inculcated this tíuth and hence took the ethical issue in the
way of viíal maíketing! In anotheí way it may be undeístood that
Nestle failed to anticipate the Indian legal issues and legal
píoceduíes foí food píoducts. At the end, Maggi although suffeíed a
lot foí its sales and íevenue, it could have gained a mileage foí the
futuíe. ľhat is why, even by higheí píice than the past; theíe is a veíy
good íesponse to the Maggi noodles fíom the maíket afteí its íe-
launch.

Conclusion
15
The Fault dear Brutus, is not in our Stars, But in Ourselves .
This is the very famous quote from the masterpiece Julius
Ceaser, a play written by William Shakespeare. Thus the
point which is being emphasised is that our system itself is
not full proof to deal with such kind of action and issues with
Iron hand. The Coke controversy is not very old wherein it was
brought to the knowledge that the standard and the
ingredients followed by the MNC giants while preparing the
soft drink is different in European Countries as compared to
the Asian countries to be more precise Afro-Asian Countries.
As of now we don't have the prevalence of product liability in
India whereby the company can be sued for the deficiency
of their products and
compensation can be claimed in considerable amount as
the same is prevalent in United States and Other European
Countries. Even though Nestle has recalled its products,
Maggie controversy has given our lawmakers to revisit the
entire Consumer Protection Act and ensure that the concept
of Product Liability is incorporated in the Act.