Keystone Realtors LTD Ipo Product Note

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IPO Product Note

Keystone Realtors Ltd (Rustomjee) Neutral

Issue Highlights Key Highlights


 Company Background: Keystone Realtors (Rustomjee) is one of the
Issue Open November 14, 2022
prominent real estate developers (in terms of absorption in number of
Issue Close November 16, 2022 units) in the micro markets. They command a market share of 28% in
Issue Price Rs. 514 - Rs. 541 Per Share Khar, 23% market in Juhu, 11% in Bandra East, 14% in Virar, 3% in Thane
and 5% in Bhandup in terms of absorption (in units) from 2017-2021.
Total Issue Size Rs. 635 Cr
Further, as of June 30, 2022, they have 32 Completed Projects, 12
Of which Ongoing Projects and 21 Forthcoming Projects across the Mumbai
Fresh Issue Rs. 560 Cr Metropolitan Region (MMR) that includes a comprehensive range of
projects under the affordable, mid and mass, aspirational, premium and
Offer for Sale Rs. 75 Cr
super premium categories, all under Rustomjee brand.
Face Value Rs. 10 Per share
 Asset-light and scalable model resulting in profitability and stable
Market Lot 27 Equity Shares financial performance: Their business model is such that it focuses on
Issue Type Book Built Issue entering into joint development agreements and re-development
agreements with landowners or developers or societies, which requires
Offer Structure lower upfront capital expenditure compared to direct acquisition of land
QIB Category 50%
parcels. Further, they maintain low capital investment through two
approaches like first, their business model allows them to optimize the
Retail category 35%
upfront capex compared to direct acquisition of land parcels. Second, they
Non-Institutional 15% adopt a disciplined approach and abide by the ceilings of permissible
capital commitments for each project.
Lead Book Running Managers
 Demonstrated project execution capabilities with in-house functional
 Axis Capital Ltd. expertise: They have adopted an integrated real estate development
 Credit Suisse Securities (India) Pvt. Ltd. model, with capabilities and in-house resources to execute projects from
its initiation to completion. So, for every stage they have developed
Registrar To The Offer in-house competencies which is positive and helps them to deliver
 Link Intime India Pvt. Ltd. projects as per the customers demand.

 Strategies going forward: The company intends to focus on its strength


like assets light model, customer centric approach, high end product
design which would support them in expanding its presence in Mumbai
city. Besides, their focus will be on maintaining quality, reducing
development time & cost and achieving better economies of scale.

 Financial: On financial front, the company’s revenue grew by 2.4% CAGR


while PAT grew by 206% CAGR over FY20-22. Besides, its debt/equity is at
1.4x and is high as compared to other listed players which is not
encouraging.
Research Analyst
 Key Risk: 1) Slowdown in demand. 2) High debt on books as compared to
Nirvi Ashar, MBA
peers.
[email protected]

November 11, 2022


Keystone Realtors Ltd (Rustomjee)

Research Team

Siddarth Bhamre Head of Research [email protected]

Equity Research

Ajit Mishra Technical [email protected]

Suhanee Shome Technical [email protected]

Riddhika Mirajkar Technical [email protected]

Nirvi Ashar Fundamental [email protected]

Mehul Mistry Fundamental [email protected]

Manoj M Vayalar Derivatives [email protected]

Gaurav Arora Derivatives [email protected]

Commodity, Currency and Agri Research

Sugandha Sachdeva Metals, Energy & Currency and Agri [email protected]

Amandeep Singh Currency [email protected]

Vipul Srivastava Metals & Energy [email protected]

Gaurav Sharma Metals & Energy [email protected]

Abhijeet Banerjee Agri [email protected]


Keystone Realtors Ltd (Rustomjee)

Before you use this research report , please ensure to go through the disclosure inter-alia as required under Securities and Exchange Board of India
(Research Analysts) Regulations, 2014 and Research Disclaimer at the following link : htps://www.religareonline.com/disclaimer

Specific analyst(s) specific disclosure(s) inter-alia as required under Securities and Exchange Board of India (Research Analysts) Regulations, 2014
is/are as under:

Statements on ownership and material conflicts of interest , compensation– Research Analyst (RA)

[Please note that only in case of multiple RAs, if in the event answers differ inter-se between the RAs, then RA specific answer with respect to
questions under F (a) to F(j) below , are given separately]

S. No. Statement Answer

Tick appropriate
Yes No
I/we or any of my/our relative has any financial interest in the subject company? [If answer is yes, nature of No
Interest is given below this table]

I/we or any of my/our relatives, have actual/beneficial ownership of one per cent. or more securities of the subject No
company, at the end of the month immediately preceding the date of publication of the research report or date of
the public appearance?

I / we or any of my/our relative, has any other material conflict of interest at the time of publication of the No
research report or at the time of public appearance?

I/we have received any compensation from the subject company in the past twelve months? No

I/we have managed or co-managed public offering of securities for the subject company in the past twelve No
months?
I/we have received any compensation for brokerage services from the subject company in the past twelve months? No

I/we have received any compensation for products or services other than brokerage services from the subject No
company in the past twelve months?

I/we have received any compensation or other benefits from the subject company or third party in connection with No
the research report?
I/we have served as an officer, director or employee of the subject company? No

I/we have been engaged in market making activity for the subject company? No

Nature of Interest ( if answer to F (a) above is Yes :


…………………………………………………………………………………………………………………………………………………
Name(s) with Signature(s) of RA(s).
[Please note that only in case of multiple RAs and if the answers differ inter-se between the RAs, then RA specific answer with respect to
questions under F (a) to F(j) above , are given below]

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IPO Product Note

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