f3 Business Simplified Notes SP
f3 Business Simplified Notes SP
f3 Business Simplified Notes SP
SERIES 1
MWALIMU CONSULTANCY
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Printed in Kenya
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TOPIC 1: DEMAND
CONTENTS
Introduction
Factors influencing demand
Types of demand
Demand schedule and demand curve
INTRODUCTION
Demand refers to the quantity of a good or service which is purchased at a specific price within a
given period of time.
Demand therefore exists only when there is willingness and ability to pay for the product.
Substitutes
Compliments
Substitutes: These are products that can be used in place of one another e.g. tea and coffee. If the
price for one substitute product goes up, it’s demand fall as consumers switch to the other product.
Complements: Compliments are those products which are used together e.g. car and petrol. If the
price for one product increases, its demand will fall and so will be the demand for its compliment
Income Of Consumers
Income determines the ability of consumers to buy. The higher the income, the higher the demand
and vice versa.
Taste is the desire of the product by the consumer due to the satisfaction he derives from using the
product. When consumer tastes and preferences change in favor of the product, its demand will
increase and vice versa
Consumer Expectations
Expectations refer to future anticipated changes. These changes may relate to price and supply.
When consumers expect price to fall in future, they will buy less now and more in future. On the
other hand, if consumers expect a future shortage, they will buy more now and less later
Size Of Population
An increase in population means more products are demanded to satisfy the needs of the growing
population. The opposite will happen if the population decreases.
When income is evenly distributed, more consumers will have the ability to buy hence demand will
increase. On the other hand, when income is in the hands of a few, ability to buy is reduced hence
demand decreases.
Government Policies
Taxation
Subsidies
Legislations
Price control
Taxation: Imposing a tax increases the price of the product hence reducing its demand. On the other
hand a reduction in tax will reduce price leading to price reduction.
Subsidies: Subsidies reduce the production costs enabling producers reduce their selling prices
hence increasing demand.
Legislations: The government may pass laws that encourage or discourage consumption of certain
products e.g. cigarettes. This will increase or decrease demand for such product.
Price control: The government may control the price of certain products by ensuring that they don’t
exceed certain limits. This move will increase the demand for such products. Socialogical
Factors
Refers to factors such as age, education, marital status, culture etc. All these factors may dictate the
kind and amount of product consumers’ demand. For instance, young people are likely to buy
more movies than the aged.
Seasonal Changes
Demand for some products depends on the season. For example, umbrellas are demanded more
during the rainy season.
Terms Of Sale
Terms of sale refers to credit, cash sales or discounts. When terms of sale are favorable, demand
will be high unlike when they are unfavorable.
TYPES OF DEMAND
There are FOUR types of demand:
Joint demand
Derived demand
Competitive demand
Composite demand
Joint Demand
This is demand that arises from complementary goods. It is the demand that exists between goods
that are used together e.g. tea and sugar such that as demand for one product increases, demand
for the other product also increases.
Derived Demand
This is where the demand for one product is triggered by the demand for the other product. For
example, demand for hens is derived from the demand for eggs.
Competitive Demand
This is demand existing between close substitutes e.g. tea and coffee. An increase in demand for one
product reduces the demand for the other product.
Composite Demand
This is the demand that arises where the product is used for more than one purpose e.g. demand for
timber which is required for building, making furniture etc. Therefore a rise in need for one of the
purposes, will increase the demand for timber.
A demand schedule is a table that shows the quantities of goods demanded at a particular time
Individual demand schedule: This is a table showing the quantities demanded by a single
consumer at a particular time.
10 40
20 30
30 20
40 10
Market demand schedule: This is a table showing the sum of all the quantities demanded by all
consumers at a particular time.
Illustration: The table below shows the demand schedules for consumers A, B and C
10 40 40 40 120
20 30 30 30 90
30 20 20 20 60
40 10 10 10 30
Assign: Draw the demand curve for the individual demand schedule above
Assign: Draw the demand curve for the market demand schedule above
ABNORMAL DEMAND
Refers to a situation where a decrease in the price of the commodity may not result in an increase in
the quantity demanded for the commodity and vice versa
(Illustrate)
A shift in demand curve is caused by changes in any other factor affecting demand other than market
price.
TOPIC 2: SUPPLY
CONTENTS
Introduction
Factors influencing supply
Types of supply
Supply schedule and curve
Introduction
Supply refers to the quantity of a product that sellers are able and willing to bring to the market at a
particular price over a given period of time
Substitutes
Complements
Substitutes: These are products which compete for the same piece of land e.g. maize and wheat. An
increase in the supply of one product causes a decrease in the supply of the other product.
Complements: These are products which undergo the same production process e.g. hide and beef.
An increase in supply for one product leads to an increase in supply for the other product.
State Of Technology
With improved technology, production of commodities may increase. Therefore, producers will
produce more and market supply will increase.
Time
Supply for some products is seasonal e.g. agricultural products. In this case, their supply will be high
during harvesting season. Some products are also supplied more during specific seasons e.g.
umbrellas are demanded more during the rainy season.
Government Policies
Government can influence supply through the following methods:
Subsidies
Subsidies: Subsidies are incentives given to producers e.g. free seeds for farmers. Subsidies have the
effect of lowering production cost hence increasing supply
Taxation: Taxes have the effect of increasing the cost of production therefore discouraging
producers leading to lower market supply.
Quotas: A quota is a restriction on the amount of a product that can be produced. Quotas therefore
control the amount of a product thereby reducing its market supply.
Price control: If the government sets a low price for the product, its supply will be lower.
Natural Factors
Refers to factors related to weather and climate. Such factors affect the production of agricultural
products. When these factors are favorable, supply will increase and vice versa.
Industrial Unrest
Industrial unrest refers to disagreements between the employers and the employees which in most
cases lead to strikes. Industrial unrests hinders production therefore reducing market supply.
TYPES OF SUPPLY
There are two major types of supply:
Joint supply
Competitive supply
JOINT SUPPLY
This is supply which exists between products which undergo the same production process e.g. hide
and beef. An increase in the supply of one product will cause an increase in supply for the other
product and vice versa.
COMPETITIVE SUPPLY
This is a kind of supply which occurs when a factor of production is used to produce two or more
products e.g. maize and wheat.an increase in the supply of one product leads in a decrease in
supply for the other product.
PRICE(Ksh) QUANTITY(Kgs)
10 10
20 20
30 30
40 40
SUPPLY CURVE
A supply curve is a graphical representation of the information contained in the supply schedule.
(Illustrate)
Introduction
The term equilibrium means equal or balanced. Equilibrium price is the price that equates quantity
demanded and quantity supplied. Equilibrium quantity is that quantity that is bought and sold at
the equilibrium price. The point at which demand and supply are equal is the equilibrium point.
(Illustrate)
Excess demand or excess supply will cause disequilibrium in the market (illustrate)
Haggling
Government intervention
Auction
Tendering
Government intervention: Refers to a system where prices are influenced by the government
through:
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Price control
Taxation
subsidies
Auction: A method of selling where buyers are given the opportunity to compete for the product by
quoting different prices. The one who quotes the highest price becomes the buyer.
Tendering: A method of selling where buyers are given an opportunity to suggest the selling price
independently. The highest bidder becomes the buyer.
A FIRM: The term firm refers to a single unit of business organization that brings together factors
of production in order to produce a given product e.g. Bata shoe company
AN INDUSTRY: An industry refers to all those firms producing a particular product for a given
market.
Profitability
Businesses tend to produce those goods and services that yield more profit
Level Of Competition
Firms tend to produce those products whose market competition is minimum i.e. those that are
scarce in the market
Availability Of Resources
A firm will produce those products whose required resources it has. These resources may include
labor, raw materials, equipment etc.
Government Policy
A firm will produce those products which are favored by the government i.e. those which are lowly
taxed and legal
Market Demand
Firms will produce products whose demand is high in order to ensure high sales volume
Cost Of Production
A firm will produce those products whose production cost is low.
Volume Of Output
Large firms unlike small firms produce more goods and services
Sales Volume
If a firm presents many goods and services to the market, then it is considered to be a large firm
unlike when it presents fewer goods and services to the market
Location Of A Firm
Location of a firm refers to selection of a place where the proposed firm is to be established
Availability Of Market
It is advisable to locate a firm near a market. This is because of the need to:
Availability of Labour
Labour intensive firms are located near an abundant labour source e.g. in urban areas
OTHER FACTORS
1. Availability of auxiliary services such as banking and insurance
2. Availability of room for expansion
3. Effects of a firm’s operation on the environment
4. Availability of security
5. Nature of terrain
6. Climatic conditions
A well-developed infrastructure
Availability of a large population to provide labour and market
Need for interdependence among firms in areas such as training of personnel
Government policy requiring firms to be located in a given area
Availability of raw materials in a given area
Availability of support industries such as banks
ADVANTAGES OF LOCALISATION
a) It encourages the establishment of support industries e.g. banking, insurance, warehousing etc.
b) Encourages the creation of a pool of labour due to rural urban migration
c) Establishment of firms that use finished goods as raw materials are encouraged
d) Disposal of waste products is made easier since it can be sold to other firms or recycled
e) Creation of employment opportunities is encouraged
f) Encourages the development of infrastructure such as roads, communication, health and education
facilities
DELOCALISATION OF FIRMS
Refers to establishment of firms in different parts of the country. It is highly encouraged by the
government
ADVANTAGES OF DELOCALISATION
DISADVANTAGES OF DELOCALISATION
Marketing economies
As the firm expands, it buys and sells goods in large quantities thus enjoying the following:
Trade discounts
Lower transport cost
Lower cost of advertising
Lower distribution cost
As a firm expands its scale of operations, it is in a position of accessing loans easily and in large
amount from financial institutions.
Large firms are able to reduce risks though selling many products in several markets such if one
product fails or demand in one market declines, the firm can still make profit.
Managerial economies
As the firm expands, it is in a position of employing qualified staff. These staff can go a long way in
increasing the efficiency and productivity of the firm.
Technical economies
Technical economies are those benefits associated with specialization of both labour and machinery.
A large scale firm is able to hire qualified staff and buy modern machines to improve its
productivity.
Research economies
Research is a very expensive exercise and it can only be afforded by large firms
Welfare economies
Welfare facilities are those things which motivate workers. Such things may include: recreation,
health, education etc. These facilities are expensive and can only be afforded by large firms.
DISECONOMIES OF SCALE
These are those problems a firm experiences as a result of expansion. They may be classified into
two.
Managerial diseconomies
Continued expansion of a firm may pose problems associated with poor control and coordination,
long decision making and poor relations between staff and management
As the firm expands, money required for the day to day running of the firm will increase. This is
likely to lower the profits of the firm.
In cases where the market size is small, small firms will prevail since it will be uneconomical for
large firms to operate in such markets. Consumers in some markets may demand goods in small
quantities, in such cases small firms will be preferred.
Some products cannot be provided in large quantities e.g. personal services such as nursing or
painting. These products can only be provided by a small firm.
Small firms may also exist due to the fact that they are easy to operate as compared with big firms
Flexibility
Compared with large firms, small firms are easily adaptable to changes in the environment. For
example it is easy for a small scale firm to switch from one line of trade to another unlike a large.
Small firms will therefore exist in an economy due to the fact that they highly flexible.
Most people go for small firms because it is easier to make decisions in these firms given that few
people are to be consulted when making a decision
Most businessmen may opt for small firms due to the belief that they are easy to run as compared to
big firms
The need to exercise control and be the own boss may drive business people towards operating in
small scale
Legal constraints
Measures put in place by the government may also hinder the growth of firms e.g. the government
may impose a higher tax if sales exceed a given limit, in this case, the firm will rather remain
small.
a) They create employment since they mostly use labour intensive techniques
b) They allow more low income earners to participate in economic activities
c) They promote delocalization of industries
d) They lend valuable support to large industries
a) Affects the health of the people and animals due to pollution of water, air and soil
b) Disrupts the ecosystem of the area as animals and plants may have to be moved or destroyed
c) Leads to excessive use of resources resulting in land degradation and reduction in the productivity
of land
d) Depletion of the environment especially the ozone layer through toxic emissions from industries
NOTE!
This is a Sample of the Well Organized Detailed Simplified Notes
Available.
POWERED BY MR
ISABOKE
SUCCESS