Lecture 7

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The learning school

Lecture 7
First things first: What is learning?
Learning: modification of a behavioral tendency by experience (Merriam-Webster).
In strategy: “encoding inferences from history into routines that guide behavior” (Levitt & March, p. 320).
Routines: [repetitive] forms, rules, procedures, conventions, strategies and technologies around which organizations
are constructed and through which they operate (Levitt & March, p. 320).

Learning School: Origins


Disjointed incrementalism (Lindblom):
• Decision-making as incremental process
• Messy & continuous process
Logical incrementalism (Quinn):
• Decision-making as incremental process
• Different stages connected by central actors
Evolutionary Theory (Nelson & Winter):
• Decision-making interaction of routines

Strategic venturing (Bower):


Intrapreneurship
• Bottom-up
• Intrapreneurship

Learning School: Emergent strategy


Understanding actions to infer intentions (hence strategy).
• Learning-by-doing
• Trial-and-error
• Experimentation (control version of the trial-and-error)

Learning School: Sense making


Sense making: “involves the ongoing retrospective development of plausible images that rationalize what people are
doing” (Weick, Sutcliffe, & Obstfeld, 2005, p. 409).  looking at the patterns of the past and tring to
• Enacted environment (grounded in sociology, subjective perspective)
• Variation, selection, retention
• Path-dependence (es. Keyboards)

Learning School: Characteristics & Premises


• Strategy as a process of learning (behaviour and action of the organization)  look at the collective (=/
cognitive school individual)
• The collective learns
• Emergent learning
• Leaders creates environment conducive to learning
• Strategies are patterns of the past

Learning School: Process


Learning School: Core competencies
Core competency: Unique resources and capabilities that give a firm a strategic advantage compared to other firms in
the marketspace.
• Collective learning
• Dynamic strategic fit

Learning School: Strategic intent


Strategic intent: The purpose and general direction and how to achieve firm goals.
• Environmental uncertainty
• Providing consistency

Learning School: Stretch & leverage


Stretch: Misfit in resources and aspirations
• Stretch in resources: resource>aspirations (when you are market leader)
• Stretch in aspirations: resources<aspirations (start-up)
Leverage: Making best of (limited) resources
• Concentrating
• Accumulating
• Complementing
• Conserving
• Recovering

Learning School: Knowledge creation

Learning School: Dynamic capabilities


Dynamic capabilities: Knowledge that improves the combination and recombination of resources/capabilities in light
of (anticipated) internal and external changes.
• Technological change
• Globalization

Learning School: Chaos theory


Apparently random outcomes are results of initial conditions.
• Patterns
• Focus on destruction & chaos

Learning School: Performance feedback


Assigned reading – Baum & Dahlin (2007)

Learning School: Experiential learning


Assigned reading – Baum & Dahlin (2007)
Exploitation: Strengthening existing capabilities (learning curves).
Exploration: Acquiring new capabilities.
- In-house development
- Acquisition/alliances/etc.
Learning School: Lessons learned
• Performance far from aspirations  Exploration
• Performance near aspirations  Exploitation
• Learning from failure > learning from success

Learning School: Summary assumptions


• Strategy is emergent and a pattern
• Formulation & implementation are intertwined
• Adaptation to change
• Learning can happen at all levels of the organization

Learning School: Criticism/limitations


• Little informative of strategy formation (we look at the patterns of the past)
• Little value when time is of the essence
• Learning the wrong thing (spurious correlations)
• Learning is costly (trial and error)

Learning School: Contributions


• Recognition of adaptation to dynamic environments
• Focus on the collective
• Focus on outcome & process
• Emerging strategy

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