Lecture 7
Lecture 7
Lecture 7
Lecture 7
First things first: What is learning?
Learning: modification of a behavioral tendency by experience (Merriam-Webster).
In strategy: “encoding inferences from history into routines that guide behavior” (Levitt & March, p. 320).
Routines: [repetitive] forms, rules, procedures, conventions, strategies and technologies around which organizations
are constructed and through which they operate (Levitt & March, p. 320).