Module 2 Lesson 2 - Film

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Mapping

Philippine Pop
Culture Classics
Part 2: Film

Lecture by Prof. Melannie Flor Irene R. Dela Cruz


Brief Historical Overview of Philippine Film
• Theater is in early Philippine society before cinema was introduced.
• During the last decade of the 19th century, in 1896, a Spaniard by the
name of Pertierra, prepared to launch his first movie show in Manila
at Christmas Time.
• The venue was to be at Salon de Pertierra, which he established nine months
earlier as the Phonograph Parlor on the ground floor of the Casino Espanol at
Calle Perez, off the Escolta.

However, he failed to make the presentation and was postponed until new
year, January 1, 1897.
On January 1, 1897, the first four movies
namely,
Un Homme Au Chapeau (Man with a Hat),
Une scene de danse Japonaise (Scene
from a Japanese Dance),
Les Boxers (The Boxers), and
La Place de L’ Opera(The Place L’ Opera),
were shown via 60mm Gaumont Chrono-
photograph projector at the Salon de
Pertierra at no. 12 Escolta.

In the same year, the Lumiere


Cinematograph was first introduced in the
Philippines by a Spanish soldier named
Antonio Ramos.
• 1919 – Jose Nepomuceno’s
Dalagang Bukid was released. It is
known as the first silent film
produced in the Philippines.
• The first “talkie” film (film
with sound) was Jose
Nepomuceno’s Punyal na
Ginto (Golden Dagger), which
premiered on March 9, 1933,
shown in Lyric Theater.
Themes / Highlights in Philippine Cinema and its
History
(Source: History of Philippine Cinema by San Diego Philippine Cinema, n.d. http://sdfilipinocinema.org/philippine-cinema-history/)

• 1930s – storylines and characterization


comes from Philippine literature and
popular theater
• 1940s – war and heroism themed films
were common
• 1950s – “Golden Age of Philippine
Cinema”
• 1960s
• Monopoly in film
production ended and gave
way to independent film.
New genres were
introduced (ex: Western,
musical, action, “bomba”)
• 1970s
• Films that served as propaganda proliferated
• Films with “serious” themes became common
• Action and sex films developed further, introducing
explicit content
• A censorship board was created to regulate
films
• In 1976, an interim Board of Censors was created.
• The second golden era of Philippine cinema
transpired in the late 70s
• 1980s
• Reconstitution of Board of Censors for
Motion Pictures
• 80s became a peak of Philippine cinema
• 1990s
• New wave of independent movies
and filmmakers
• Increasing production costs, high
taxes, and piracy became an issue
• Some films ended up being hastily
made, low quality and formulaic.
However, film continued to
flourish.
• 2000s
• Hollywood Films became
dominant
• Digital Age of cinema
• Rise of digital age made it easier
for independent film producers
to produce films
Critiquing Film
• Text
• Story, characters, language,
dialogue, visuals, etc.
• Audience
• Target viewers, reception
• Context
• Social / political setting
References
• https://ncca.gov.ph/about-ncca-3/subcommissions/subcommission-
on-the-arts-sca/cinema/history-of-philippine-cinema/
• http://sdfilipinocinema.org/philippine-cinema-history/
• http://factsanddetails.com/southeast-
asia/Philippines/sub5_6e/entry-3899.html

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