The document outlines an assignment to create a comprehensive social media campaign for an online sports store in India called God of Sports. The objective is to increase their online presence and attract new customers through hashtag research, content writing, SEO keyword research, and on-page/off-page optimization of their website and social media profiles. The tasks include conducting hashtag and keyword research, writing social media posts and articles for guest posting, and optimizing internal website pages and external backlinks.
The document outlines an assignment to create a comprehensive social media campaign for an online sports store in India called God of Sports. The objective is to increase their online presence and attract new customers through hashtag research, content writing, SEO keyword research, and on-page/off-page optimization of their website and social media profiles. The tasks include conducting hashtag and keyword research, writing social media posts and articles for guest posting, and optimizing internal website pages and external backlinks.
The document outlines an assignment to create a comprehensive social media campaign for an online sports store in India called God of Sports. The objective is to increase their online presence and attract new customers through hashtag research, content writing, SEO keyword research, and on-page/off-page optimization of their website and social media profiles. The tasks include conducting hashtag and keyword research, writing social media posts and articles for guest posting, and optimizing internal website pages and external backlinks.
The document outlines an assignment to create a comprehensive social media campaign for an online sports store in India called God of Sports. The objective is to increase their online presence and attract new customers through hashtag research, content writing, SEO keyword research, and on-page/off-page optimization of their website and social media profiles. The tasks include conducting hashtag and keyword research, writing social media posts and articles for guest posting, and optimizing internal website pages and external backlinks.
Assignment Title: Social Media Campaign for "God of Sports"
Background: God of Sports is an online sports e-commerce store based in
India. They specialize in selling sports equipment, clothing, and accessories. They have a loyal customer base, but they want to increase their reach and attract new customers by running a social media campaign.
Objective: Your objective is to create a comprehensive social media
campaign that includes hashtag research, content writing, SEO keyword research, and on-page/off-page optimization to increase God of Sports' online presence and attract new customers.
Tasks:
1. Hashtag Research: Conduct research on relevant hashtags for the
sports industry and God of Sports' target audience. Create a list of 20-25 hashtags that can be used in the campaign. 2. Content Writing: Write 3-4 engaging social media posts (100-150 words each) that highlight God of Sports' products and services. Ensure that the posts are informative, engaging, and encourage users to visit the website and make a purchase. 3. SEO Keyword Research: Conduct keyword research for sports- related keywords and phrases that can be used to optimize the website and social media posts. Create a list of 10-15 relevant keywords and phrases. 4. On-Page Optimization: Identify 2-3 pages on God of Sports' website that can be optimized for search engines. Conduct on- page optimization by incorporating the keywords into the meta tags, headings, and content. 5. Off-Page Optimization: Identify 2-3 external websites or blogs related to the sports industry where God of Sports can submit guest posts or articles. Write 1-2 articles for submission that include relevant keywords and a link back to God of Sports' website.
Submission Requirements:
1. Submit a document that includes all the tasks mentioned above,
along with a brief explanation of your thought process and rationale behind your choices. 2. Submit screenshots of the social media posts and website pages that you have optimized. 3. Submit the guest posts or articles that you have written for off- page optimization. Evaluation Criteria:
1. Hashtag Research: The relevance and accuracy of the hashtags
selected. 2. Content Writing: The quality and engagement level of the social media posts. 3. SEO Keyword Research: The relevance and accuracy of the keywords selected. 4. On-Page Optimization: The effectiveness and accuracy of the on- page optimization. 5. Off-Page Optimization: The quality and relevance of the external websites or blogs chosen, and the effectiveness of the guest posts or articles submitted.