Beer industry in Mexico

BEER INDUSTRY IN MEXICO

Table of Contents
 Table of Contents

01 Market overview
Revenue of the beer market worldwide by country 2019 02
Mexico: revenue of the beer market 2018-2025 03
Mexico: revenue per capita of the beer market 2018-2025 04
Mexico: beer manufacturing industry sales value 2013-2020 05
Mexico: employment in the beer manufacturing industry 2013-2020 06
Mexico: establishments in the beer manufacturing industry 2013-2020 07

02 At-home vs. out-of-home market

Mexico: beer market sales channel revenue share 2020 09
Mexico: beer market sales channel volume share 2020 10
Mexico: revenue per capita of the beer market 2018-2025, by sales channel 11
Mexico: consumption per capita of the beer market 2018-2025, by sales channel 12
Mexico: Price per unit of the beer market 2018-2025, by sales channel 13
 Table of Contents

03 International trade
Mexico: beer industry foreign trade balance 2011-2019 15
Mexico: beer imports value 2014-2019 16
Mexico: beer exports value 2014-2019 17
Mexico: main export partners for beer 2019 18
Mexico: main import partners for beer 2019 19

04 Major players
Most valuable Latin American brands 2020 21
Latin American: most valuable beer brands 2020 22
Mexico: most valuable brands 2021 23
Mexico: most valuable beer brands 2021 24
Mexico: leading beer brands on Twitter 2021 25
 Table of Contents

05 Consumer behavior
Regularly consumed food and beverage products in Mexico 2020 27
Mexico: beer market 2020, by type 28
Latin America: beer price 2019, by city 29
Mexico: cost of a pint of beer in Mexico City 2014-2019 30
Mexico: beer produced 2019, by packaging 31
BEER INDUSTRY IN MEXICO

Market overview
Revenue of the beer market worldwide by country in 2019 (in million U.S. dollars)
Revenue of the beer market worldwide by country 2019

Revenue in million U.S. dollars

0 20,000 40,000 60,000 80,000 100,000 120,000 140,000

United States 115,677.9

China 72,621.2

Brazil 51,779.91

United Kingdom 26,891.57

Germany 22,490.4

Mexico 22,148.55

Russia 18,355.96

Spain 16,576.44

Argentina 15,636.31

Japan 14,837.6

India 14,188.35

Australia 12,823.03

Canada 12,776.76

South Africa 9,227.29

Thailand 9,052.17

Note(s): Worldwide; 2019

Further information regarding this statistic can be found on page 33.
2 Source(s): Statista Consumer Market Outlook; ID 758148 Market overview
Revenue of the beer market in Mexico from 2018 to 2025 (in million U.S. dollars)
Mexico: revenue of the beer market 2018-2025

35,000
31,389
29,396
30,000
27,425
25,439
Revenue in million U.S. dollars

25,000 23,389
22,409
20,744 21,283

20,000

15,000

10,000

5,000

0
2018 2019 2020 2021 2022 2023 2024 2025

Note(s): Mexico
Further information regarding this statistic can be found on page 34.
3 Source(s): Statista; Statista Consumer Market Outlook; ID 1224198 Market overview
Average revenue per capita of the beer market in Mexico from 2018 to 2025 (in U.S. dollars)
Mexico: revenue per capita of the beer market 2018-2025

250
232.03
219.25
206.46
200 193.36

175.65 179.55
164.39 165.07
Revenue in U.S. dollars

150

100

50

0
2018 2019 2020 2021 2022 2023 2024 2025

Note(s): Mexico
Further information regarding this statistic can be found on page 35.
4 Source(s): Statista; Statista Consumer Market Outlook; ID 1224208 Market overview
Sales value of the beer manufacturing industry in Mexico from 2013 to 2020 (in billion Mexican
pesos)
Mexico: beer manufacturing industry sales value 2013-2020

200
185.17 185.38
180 168.93

160
146.94
Sales value in billion Mexican pesos

140 130.21

120
100.04
100
87.35
78.95
80

60

40

20

0
2013 2014 2015 2016 2017 2018 2019 2020*

Note(s): Mexico; 2013 to 2020

Further information regarding this statistic can be found on page 36.
5 Source(s): INEGI; Statista; ID 717238 Market overview
Number of employees in the beer manufacturing industry in Mexico from 2013 to 2020
Mexico: employment in the beer manufacturing industry 2013-2020

16,000

13,730
14,000 13,135 13,094 13,089
12,980

12,000 11,419
10,664
10,151
Number of employees

10,000

8,000

6,000

4,000

2,000

0
2013 2014 2015 2016 2017 2018 2019 2020*

Note(s): Mexico; 2013 to 2020; data from December of each year

Further information regarding this statistic can be found on page 37.
6 Source(s): INEGI; ID 717138 Market overview
Number of establishments in the beer manufacturing industry in Mexico from 2013 to 2020
Mexico: establishments in the beer manufacturing industry 2013-2020

20 19 19
18
18 17
16 16 16 16
16

14
Number of establishments

12

10

0
2013 2014 2015 2016 2017 2018 2019 2020*

Note(s): Mexico; 2013 to 2020; data for December of each year

Further information regarding this statistic can be found on page 38.
7 Source(s): INEGI; ID 717134 Market overview
BEER INDUSTRY IN MEXICO

At-home vs. out-of-home market

Sales channel revenue share of the beer market in Mexico in 2020
Mexico: beer market sales channel revenue share 2020

Out of home 21%

At home 79%

Note(s): Mexico
Further information regarding this statistic can be found on page 39.
9 Source(s): Statista; Statista Consumer Market Outlook; ID 1224211 At-home vs. out-of-home market
Sales channel volume share of the beer market in Mexico in 2020
Mexico: beer market sales channel volume share 2020

Out of home 16%

At home 84%

Note(s): Mexico
Further information regarding this statistic can be found on page 40.
10 Source(s): Statista; Statista Consumer Market Outlook; ID 1224235 At-home vs. out-of-home market
Average revenue per capita of the beer market in Mexico from 2018 to 2025, by sales channel (in
U.S. dollars)
Mexico: revenue per capita of the beer market 2018-2025, by sales channel

At home Out of home

250

200 61.15
56.71
52.09
Revenue in U.S. dollars

47.06
41.46
150 48.25 34.62
45.47

100
162.54 170.88
146.3 154.37
130.45 138.1
118.92 127.4
50

0
2018 2019 2020 2021 2022 2023 2024 2025

Note(s): Mexico
Further information regarding this statistic can be found on page 41.
11 Source(s): Statista; Statista Consumer Market Outlook; ID 1224237 At-home vs. out-of-home market
Consumption per capita of the beer market in Mexico from 2018 to 2025, by sales channel (in liters)
Mexico: consumption per capita of the beer market 2018-2025, by sales channel

At home Out of home

65

54.5 55.4
52.6 53.6
55 50.8 51.7 51.6
50.4
Per capita consumption in liters

45

35

25

14.3 14.5 13.6

12.2 12.8 13.3
15 11.3
9.9

5
2018 2019 2020 2021 2022 2023 2024 2025

Note(s):
Further information regarding this statistic can be found on page 42.
12 Source(s): Statista; Statista Consumer Market Outlook; ID 1051264 At-home vs. out-of-home market
Price per unit in the beer market in Mexico from 2018 to 2025, by sales channel (in U.S. dollars)
Mexico: Price per unit of the beer market 2018-2025, by sales channel

At home Out of home

7.0

6.0
Price per unit in U.S. dollars

5.0 3.08
2.98
2.88
2.78
2.68
4.0 2.59
2.47
2.34

3.0

2.0
3.11 3.24 3.36
2.74 2.85 2.98
2.52 2.66
1.0

0.0
2018 2019 2020 2021 2022 2023 2024 2025

Note(s): Mexico
Further information regarding this statistic can be found on page 43.
13 Source(s): Statista; Statista Consumer Market Outlook; ID 1224241 At-home vs. out-of-home market
BEER INDUSTRY IN MEXICO

International trade
Foreign trade balance of the beer industry in Mexico from 2011 to 2019 (in million U.S. dollars)
Mexico: beer industry foreign trade balance 2011-2019

5,000 4,736

4,500 4,287

4,000
3,579
3,500
Value in million U.S. dollars

3,000
2,614
2,500 2,258 2,316
1,992 2,056
1,903
2,000

1,500

1,000

500

0
2011 2012 2013 2014 2015 2016 2017 2018 2019

Note(s): Mexico; 2011 to 2019

Further information regarding this statistic can be found on page 44.
15 Source(s): Cerveceros de México; ID 720732 International trade
Imports of beer in Mexico from 2014 to 2019 (in million U.S. dollars)
Mexico: beer imports value 2014-2019

250
225.06

200.1 202.56
200 187.07
Value in million U.S. dollars

151.19
150

100 93.09

50

0
2014 2015 2016 2017 2018 2019

Note(s): Mexico; 2014 to 2019; beer made from malt only

Further information regarding this statistic can be found on page 45.
16 Source(s): UN Comtrade; ID 1008211 International trade
Exports of beer from Mexico from 2014 to 2019 (in billion U.S. dollars)
Mexico: beer exports value 2014-2019

5.0
4.54
4.5 4.22

4.0
3.61
3.5
Value in billion U.S. dollars

3.0
2.68
2.48
2.5 2.35

2.0

1.5

1.0

0.5

0.0
2014 2015 2016 2017 2018 2019

Note(s): Mexico; 2014 to 2019

Further information regarding this statistic can be found on page 46.
17 Source(s): UN Comtrade; ID 1008204 International trade
Leading destinations for exports of beer from Mexico in 2019, based on export value (in million U.S.
dollars)
Mexico: main export partners for beer 2019

4,500

3,936.84
4,000

3,500
Exports in million U.S. dollars

3,000

2,500

2,000

1,500

1,000

500
94.04 73.98 23.56 14.72
0
United States China Australia Canada United Kingdom

Note(s): Mexico; 2019

Further information regarding this statistic can be found on page 47.
18 Source(s): Trade Map; UN Comtrade; INEGI; ID 1043371 International trade
Leading countries of origin for imports of beer to Mexico in 2019, based on import value (in million
U.S. dollars)
Mexico: main import partners for beer 2019

70 66.63

60

50
Imports in million U.S. dollars

40

30

20

9.11
10

2.08

0
United States Belgium Germany

Note(s): Mexico; 2019

Further information regarding this statistic can be found on page 48.
19 Source(s): Trade Map; UN Comtrade; INEGI; ID 1043340 International trade
BEER INDUSTRY IN MEXICO

Major players
Leading Latin American brands in 2020, by brand value (in billion U.S. dollars)
Most valuable Latin American brands 2020

Brand value in billions U.S. dollars

0 1 2 3 4 5 6 7 8 9 10

Bradesco 9.47

Itaú 8.37

Corona 7.53

Skol 7.25

Telcel 5.48

Bodega Aurrerá 5.42

Falabella 5.19

Brahma 3.78

Globo 3.62

Águila 3.52

Note(s): LAC; 2020

Further information regarding this statistic can be found on page 49.
21 Source(s): Kantar Millward Brown (BrandZ); Bloomberg; Kantar Worldpanel; Grupo Meio & Mensagem; ID 233894 Major players
Most valuable beer brands in Latin America in 2020, by brand value (in billion U.S. dollars)
Latin American: most valuable beer brands 2020

Brand value in billion U.S. dollars

0 1 2 3 4 5 6 7 8

Corona Extra Mexico 7.53

Skol Brazil 7.25

Brahma Brazil 3.78

Aguila Colombia 3.52

Modelo Mexico 3.27

Antarctica Brazil 2.67

Poker Colombia 1.95

Tecate Mexico 1.79

Bohemia Brazil 1.3

Cristal Peru 1.29

Sol Mexico 1.02

Pilsen Peru 0.97

Note(s): LAC; 2020

Further information regarding this statistic can be found on page 50.
22 Source(s): Bloomberg; WPP; Kantar; ID 710745 Major players
Leading Mexican brands worldwide in 2021, by brand value (in billion U.S. dollars)
Mexico: most valuable brands 2021

Brand value in billion U.S. dollars

0 1 2 3 4 5 6 7

Corona 5.82

Pemex 5.55

Claro 4.66

Victoria 4.04

Modelo 3.37

Bodega Aurrera 3.04

Telcel 2.94

Cemex 2.34

Bimbo 1.8

Banorte 1.76

Note(s): Mexico; 2021

Further information regarding this statistic can be found on page 51.
23 Source(s): Brand Finance; ID 570723 Major players
Leading beer brands in Mexico in 2021, by brand value (in billion U.S. dollars)
Mexico: most valuable beer brands 2021

6 5.82

5
Value in billion U.S. dollars

4.04
4
3.37

0
Corona Victoria Modelo

Note(s):2021
Further information regarding this statistic can be found on page 52.
24 Source(s): Brand Finance; ID 1050738 Major players
Leading beer brands on Twitter for Mexico as of February 2021, by number of followers (in 1,000s)
Mexico: leading beer brands on Twitter 2021

Number of followers in thousands

0 100 200 300 400 500 600

Corona MX (@Corona_MX) 532.68

Cerveza Victoria (@VictoriaMX) 225.62

Cerveza Indio (@cervezaindio) 198.44

Cerveza Modelo (@CervezaModeloMX) 182.42

Cerveza Tecate (@CervezaTecate) 136.23

Note(s): Mexico; as of February 24, 2021; total number of followers of a specific Twitter profile
Further information regarding this statistic can be found on page 53.
25 Source(s): Socialbakers; ID 1075319 Major players
BEER INDUSTRY IN MEXICO

Consumer behavior
Which of these food and beverage products do you consume regularly?
Regularly consumed food and beverage products in Mexico 2020

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Fruit and vegetables 88%

Rice 77%

Coffee 73%

Milk products (milk, yoghurt, cheese, etc.) 69%

Pasta 68%

Meat and sausages 67%

Bottled water 63%

Bread and bakery products 61%

Fish 54%

Tea 54%

Soft drinks 50%

Potatoes 47%

Beer (only shown to respondents of legal drinking age) 43%

Candy and chocolate 42%

Snacks and potato chips 41%

Note(s): Mexico; 12 May to 26 Jun 2020 // 10 Oct to 13 Nov 2019; 18 to 64 years; 2098 respondents
Further information regarding this statistic can be found on page 54.
27 Source(s): Statista Global Consumer Survey; ID 823471 Consumer behavior
Market share of a selection of beer types in Mexico as of August 2020
Mexico: beer market 2020, by type

60%

53%

50%

40%
Market share

30%

21%
20%
16%

10%

0%
Regular Light Dark

Note(s): Mexico; as of August 2020

Further information regarding this statistic can be found on page 55.
28 Source(s): Kantar Worldpanel; ID 734659 Consumer behavior
Average price of beer at a bar in selected cities in Latin America in 2019 (in U.S. dollars)
Latin America: beer price 2019, by city

7.8
8

6
Price in U.S. dollars

5.15
5

4 3.78
3.55 3.53
3.03 2.93
3

0
Buenos Aires, Argentina Rio de Janeiro, Brazil Lima, Peru Bogotá, Colombia Santiago de Chile, Chile Mexico City, Mexico Asunción, Paraguay

Note(s): LAC; as of April 2019; average price of local and imported 33cl draught beer in several major hotel chain
Further information regarding this statistic can be found on page 56.
29 Source(s): Wall Street Journal; OMIO; ID 1009748 Consumer behavior
Average cost of a pint of beer in Mexico City from 2014 to 2019 (in U.S. dollars)
Mexico: cost of a pint of beer in Mexico City 2014-2019

3.5

3.1 3.1
3.0
2.7
2.6 2.6
2.5 2.4
Cost in U.S. dollars

2.0

1.5

1.0

0.5

0.0
2014 2015 2016 2017 2018 2019

Note(s): Mexico; 2014 to 2019; Beer (500 ml or 1 pint) at a neighborhood pub in an expat area.
Further information regarding this statistic can be found on page 57.
30 Source(s): Deutsche Bank Research; ID 1013866 Consumer behavior
Distribution of beer produced in Mexico in 2019, by packaging
Mexico: beer produced 2019, by packaging

Returnable bottle 23.9%

Non-returnable bottle 40%

Can 36.1%

Note(s): Mexico; 2019; based on volume

Further information regarding this statistic can be found on page 58.
31 Source(s): INEGI; ID 734620 Consumer behavior
BEER INDUSTRY IN MEXICO

References
Revenue of the beer market worldwide by country in 2019 (in million U.S. dollars)
Revenue of the beer market worldwide by country 2019

Description
Source and methodology information
This statistic depicts the revenue of the beer market in 2019, by country. In that year, the beer market revenue in
Source(s) Statista Consumer Market Outlook the U.S. amounted to approximately 115,677.9 million U.S. dollars. For information on over 200 markets in 150
countries, please visit Consumer Market Outlook .
Conducted by Statista Consumer Market Outlook

Survey period 2019

Region(s) Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date April 2020

Original source Consumer Market Outlook

Website URL visit the website

Notes: Beer includes fermented beverages made from malt with an alcohol
content of more than 0.5% as well as beer mix drinks. Non-alcoholic beer
is excluded here but shown as an aggregated part of soft drinks in the non
-alcoholic drinks category. Globally, Anheuser-Busch InBev, Heineken and
Carlsberg const [...] For more information visit our Website

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33 References
Revenue of the beer market in Mexico from 2018 to 2025 (in million U.S. dollars)
Mexico: revenue of the beer market 2018-2025

Description
Source and methodology information
Revenue of the beer market in Mexico stood at 21.3 billion U.S. dollars in 2020. By 2025, revenue in this
Source(s) Statista; Statista Consumer Market Outlook segment is expected to reach an estimated 31.4 billion dollars.
Conducted by Statista Consumer Market Outlook

Survey period n.a.

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date March 2021

Original source Statista Consumer Market Outlook

Website URL visit the website

Notes: Beer includes fermented beverages made from malt with an alcohol
content of more than 0.5% as well as beer mix drinks. Non-Alcoholic Beer
(defined as beer with an alcohol content of 0.5 vol% or less) is excluded
here but shown as an aggregated part of the Soft Drinks segment in the
Non-Alcoholic Dri [...] For more information visit our Website

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34 References
Average revenue per capita of the beer market in Mexico from 2018 to 2025 (in U.S. dollars)
Mexico: revenue per capita of the beer market 2018-2025

Description
Source and methodology information
The average revenue of the beer market in Mexico stood at 165.07 U.S. dollars in 2020. By 2025, average
Source(s) Statista; Statista Consumer Market Outlook revenue in this segment is expected to reach an estimated 232.03 dollars per capita.
Conducted by Statista Consumer Market Outlook

Survey period n.a.

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date March 2021

Original source Statista Consumer Market Outlook

Website URL visit the website

Notes: Beer includes fermented beverages made from malt with an alcohol
content of more than 0.5% as well as beer mix drinks. Non-Alcoholic Beer
(defined as beer with an alcohol content of 0.5 vol% or less) is excluded
here but shown as an aggregated part of the Soft Drinks segment in the
Non-Alcoholic Dri [...] For more information visit our Website

Back to statistic

35 References
Sales value of the beer manufacturing industry in Mexico from 2013 to 2020 (in billion Mexican
pesos)
Mexico: beer manufacturing industry sales value 2013-2020

Description
Source and methodology information
Sales of the beer manufacturing industry in Mexico reached a value of more than 185 billion Mexican pesos in
Source(s) INEGI; Statista 2020, slightly higher than a year before. In previous years, the sales value of beer manufactured in Mexico had
been constantly increasing by at least 10 percent. The decrease in growth comes in a year of economic
Conducted by INEGI; Statista
uncertainy due to the COVID-19 pandemic. In 2020, the most valuable beer brand in the country was Corona
Survey period 2013 to 2020 Extra.

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date February 2021

Original source inegi.org.mx

Website URL visit the website

Notes: * Preliminary data. Values were calculated by Statista based on

information provided by the source. Figures have been rounded.

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36 References
Number of employees in the beer manufacturing industry in Mexico from 2013 to 2020
Mexico: employment in the beer manufacturing industry 2013-2020

Description
Source and methodology information
By the end of 2020, the number of employees in the beer manufacturing industry in Mexico amounted to 13,089,
Source(s) INEGI a total of five employees less than a year before. In 2019, sales value of the beer manufacturing industry in
Mexico was equivalent to almost 185 billion Mexican pesos.
Conducted by INEGI

Survey period 2013 to 2020

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics data from December of each year

Published by INEGI

Publication date February 2021

Original source inegi.org.mx

Website URL visit the website

Notes: * Preliminary data.

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37 References
Number of establishments in the beer manufacturing industry in Mexico from 2013 to 2020
Mexico: establishments in the beer manufacturing industry 2013-2020

Description
Source and methodology information
By the end of 2020, the number of establishments in the beer manufacturing industry in Mexico amounted to 19,
Source(s) INEGI one establishment more than two years before. In December of the last year analyzed, the number of employees
working in such establishments was equal to 13,089 people.
Conducted by INEGI

Survey period 2013 to 2020

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics data for December of each year

Published by INEGI

Publication date February 2021

Original source inegi.org.mx

Website URL visit the website

Notes: * Preliminary data.

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38 References
Sales channel revenue share of the beer market in Mexico in 2020
Mexico: beer market sales channel revenue share 2020

Description
Source and methodology information
The at-home (off-trade) channel accounted for the majority of revenue in the beer market in Mexico in 2020. Out
Source(s) Statista; Statista Consumer Market Outlook of home revenue was only 21 percent of all revenue that year.
Conducted by Statista Consumer Market Outlook

Survey period n.a.

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date March 2021

Original source Statista Consumer Market Outlook

Website URL visit the website

Notes: Beer includes fermented beverages made from malt with an alcohol
content of more than 0.5% as well as beer mix drinks. Non-Alcoholic Beer
(defined as beer with an alcohol content of 0.5 vol% or less) is excluded
here but shown as an aggregated part of the Soft Drinks segment in the
Non-Alcoholic Dri [...] For more information visit our Website

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39 References
Sales channel volume share of the beer market in Mexico in 2020
Mexico: beer market sales channel volume share 2020

Description
Source and methodology information
The at-home (off-trade) channel accounted for the majority of volume in the beer market in Mexico in 2020. Out
Source(s) Statista; Statista Consumer Market Outlook of home volume was only 16 percent of all volume that year.
Conducted by Statista Consumer Market Outlook

Survey period n.a.

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date March 2021

Original source Statista Consumer Market Outlook

Website URL visit the website

Notes: Beer includes fermented beverages made from malt with an alcohol
content of more than 0.5% as well as beer mix drinks. Non-Alcoholic Beer
(defined as beer with an alcohol content of 0.5 vol% or less) is excluded
here but shown as an aggregated part of the Soft Drinks segment in the
Non-Alcoholic Dri [...] For more information visit our Website

Back to statistic

40 References
Average revenue per capita of the beer market in Mexico from 2018 to 2025, by sales channel (in
U.S. dollars)
Mexico: revenue per capita of the beer market 2018-2025, by sales channel

Description
Source and methodology information
The average revenue of the beer market out of home channel in Mexico stood at 34.62U.S. dollars in 2020. By
Source(s) Statista; Statista Consumer Market Outlook 2025, average revenue in this segment is expected to reach an estimated 61.15 dollars per capita.
Conducted by Statista Consumer Market Outlook

Survey period n.a.

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date March 2021

Original source Statista Consumer Market Outlook

Website URL visit the website

Notes: Beer includes fermented beverages made from malt with an alcohol
content of more than 0.5% as well as beer mix drinks. Non-Alcoholic Beer
(defined as beer with an alcohol content of 0.5 vol% or less) is excluded
here but shown as an aggregated part of the Soft Drinks segment in the
Non-Alcoholic Dri [...] For more information visit our Website

Back to statistic

41 References
Consumption per capita of the beer market in Mexico from 2018 to 2025, by sales channel (in liters)
Mexico: consumption per capita of the beer market 2018-2025, by sales channel

Description
Source and methodology information
In Mexico, per capita consumption of beer at home (off-trade) is estimated to attain 55.4 liters in 2025, more than
Source(s) Statista; Statista Consumer Market Outlook four times as much beer consumed out of home in the same period. In 2020, every person in Mexico drank, on
average, 50.4 liters of beer per year when at home. In that same year, the Mexican beer manufacturing industry
Conducted by Statista Consumer Market Outlook
generated around 185 billion Mexican pesos in revenue.
Survey period n.a.

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date March 2021

Original source Statista Consumer Market Outlook

Website URL visit the website

Notes: Beer includes fermented beverages made from malt with an alcohol
content of more than 0.5% as well as beer mix drinks. Non-Alcoholic Beer
(defined as beer with an alcohol content of 0.5 vol% or less) is excluded
here but shown as an aggregated part of the Soft Drinks segment in the
Non-Alcoholic Dri [...] For more information visit our Website

Back to statistic

42 References
Price per unit in the beer market in Mexico from 2018 to 2025, by sales channel (in U.S. dollars)
Mexico: Price per unit of the beer market 2018-2025, by sales channel

Description
Source and methodology information
The price per unit in the beer market out of home channel in Mexico stood at 2.59 U.S. dollars in 2020. By 2025,
Source(s) Statista; Statista Consumer Market Outlook price per unit in this segment is expected to reach an estimated 3.08 dollars.
Conducted by Statista Consumer Market Outlook

Survey period n.a.

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date March 2021

Original source Statista Consumer Market Outlook

Website URL visit the website

Notes: Beer includes fermented beverages made from malt with an alcohol
content of more than 0.5% as well as beer mix drinks. Non-Alcoholic Beer
(defined as beer with an alcohol content of 0.5 vol% or less) is excluded
here but shown as an aggregated part of the Soft Drinks segment in the
Non-Alcoholic Dri [...] For more information visit our Website

Back to statistic

43 References
Foreign trade balance of the beer industry in Mexico from 2011 to 2019 (in million U.S. dollars)
Mexico: beer industry foreign trade balance 2011-2019

Description
Source and methodology information
In 2019, Mexico's beer foreign trade balance registered a trade surplus of around 4.7 billion U.S. dollars of beer,
Source(s) Cerveceros de México up from 1.9 billion recorded in 2011. Exports of beer in Mexico have seen an increase in the last years, reaching
a volume of almost 40 million hectoliters in 2018.
Conducted by Cerveceros de México

Survey period 2011 to 2019

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Cerveceros de México

Publication date December 2020

Original source cervecerosdemexico.com

Website URL visit the website

Notes: The source does not provide the publication date. The released date is the
date of access.

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44 References
Imports of beer in Mexico from 2014 to 2019 (in million U.S. dollars)
Mexico: beer imports value 2014-2019

Description
Source and methodology information
In 2019, the beer imports to Mexico amounted to over 93 million U.S. dollars, down from more than 202 million
Source(s) UN Comtrade U.S. dollars of imports the year before.
Conducted by UN Comtrade

Survey period 2014 to 2019

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics beer made from malt only

Published by UN Comtrade

Publication date November 2020

Original source comtrade.un.org

Website URL visit the website

Notes: The source does not provide the exact publication date. The given date is
the date of access. Figures have been rounded.

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45 References
Exports of beer from Mexico from 2014 to 2019 (in billion U.S. dollars)
Mexico: beer exports value 2014-2019

Description
Source and methodology information
In 2019, the exports value of beer from Mexico amounted to 4.54 billion U.S. dollars, up from 4.22 billion attained
Source(s) UN Comtrade a year earlier. In that same year, the United States was Mexico's most important country of destination for beer
exports.
Conducted by UN Comtrade

Survey period 2014 to 2019

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by UN Comtrade

Publication date December 2020

Original source comtrade.un.org

Website URL visit the website

Notes: The source does not provide the exact publication date. The given date is
the date of access. Figures have been rounded.

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46 References
Leading destinations for exports of beer from Mexico in 2019, based on export value (in million U.S.
dollars)
Mexico: main export partners for beer 2019

Description
Source and methodology information
The United States was Mexico's most important country of destination for beer exports in 2019, with an export
Source(s) Trade Map; UN Comtrade; INEGI value of nearly four billion U.S. dollars. The combined export value of Mexican beer to the following four main
trade partners for this commodity amounted to 206.3 million U.S. dollars.
Conducted by UN Comtrade; INEGI

Survey period 2019

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Trade Map

Publication date December 2020

Original source trademap.org

Website URL visit the website

Notes: Release date is the date of access. Figures have been rounded.

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47 References
Leading countries of origin for imports of beer to Mexico in 2019, based on import value (in million
U.S. dollars)
Mexico: main import partners for beer 2019

Description
Source and methodology information
The United States was the main country of origin for imported beer in Mexico in 2019, with an import value of
Source(s) Trade Map; UN Comtrade; INEGI approximately 67 million U.S. dollars. At a wide margin, Belgium and Germany complete the top three of the
country's main import partners for beer, with a combined import value of 11.2 million U.S. dollars. That same
Conducted by UN Comtrade; INEGI
year, Mexico exported beer to the United States worth around four billion U.S. dollars.
Survey period 2019

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Trade Map

Publication date December 2020

Original source trademap.org

Website URL visit the website

Notes: Release date is the date of access. Figures have been rounded.

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48 References
Leading Latin American brands in 2020, by brand value (in billion U.S. dollars)
Most valuable Latin American brands 2020

Description
Source and methodology information
What are the most valuable brands in Latin America? In 2020, Banco Bradesco - one of the largest banks in
Source(s) Kantar Millward Brown (BrandZ); Bloomberg; Kantar Worldpanel; Grupo Brazil - was the most valuable Latin American brand, with a brand value of nearly 9.5 billion U.S. dollars.
Meio & Mensagem Together with another Brazilian bank - Itaú - it dethroned Mexican beer brand Corona (owned by Mexican Grupo
Modelo, whose parent company is Anheuser-Busch InBev ), whose sales were suffering at the beginning of
Conducted by Kantar Millward Brown; Kantar Worldpanel; Bloomberg
2020 due to the 2019–20 coronavirus outbreak . The brewer reported epidemic-related losses in profits of 170
Survey period 2020 million U.S. dollars for January and February 2020.
Most valuable brand categories in Latin America Among the top ten brands, 40 percent are beer brands.
Region(s) LAC Besides Corona, the ranking also features two Brazilian brands - Skol and Brahma - as well as the Colombian
Águila. Such a strong presence of beer should not surprise, as beer is the most consumed alcoholic beverage in
Number of respondents n.a. the majority of countries in the region. Besides the aforementioned financial institutions, retail brands also enjoy
a strong representation in the ranking. Bodega Aurrerá is a discounter and one of the largest retailers in Mexico ,
Age group n.a.
whereas Falabella is a department store chain present in Argentina, Chile, Colombia, and Peru. Mexican telco
Special characteristics n.a. provider Telcel, owned by América Móvil , and Brazilian media giant Globo complete the top ten.

Published by Grupo Meio & Mensagem

Publication date February 2020

Original source meioemensagem.com.br

Website URL visit the website

Notes: Figures have been rounded.

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49 References
Most valuable beer brands in Latin America in 2020, by brand value (in billion U.S. dollars)
Latin American: most valuable beer brands 2020

Description
Source and methodology information
What are the most valuable beer brands in Latin America? In 2020, Corona, a Mexican beer brand, was the
Source(s) Bloomberg; WPP; Kantar most valuable beer brand in Latin America, with a brand value of 7.53 billion U.S. dollars. Corona was also third
most valuable brand in Latin America .
Conducted by Bloomberg; WPP; Kantar

Survey period 2020

Region(s) LAC

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by WPP; Kantar

Publication date February 2020

Original source Brandz - Top 50 most valuable Latin American brands 2020, page 28 and
29

Website URL visit the website

Notes: Figures have been rounded.

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50 References
Leading Mexican brands worldwide in 2021, by brand value (in billion U.S. dollars)
Mexico: most valuable brands 2021

Description
Source and methodology information
In 2021, Corona - a beer brand produced by Cervecería Modelo and owned by AB InBev - was the most
Source(s) Brand Finance valuable Mexican brand, with brand value of 5.82 billion U.S. dollars. Ranked second was Pemex - Mexican
state-owned petroleum company - with a brand value of 5.55 billion U.S. dollars.
Conducted by Brand Finance

Survey period 2021

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Brand Finance

Publication date July 2021

Original source brandirectory.com

Website URL visit the website

Notes: Figures have been rounded.

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51 References
Leading beer brands in Mexico in 2021, by brand value (in billion U.S. dollars)
Mexico: most valuable beer brands 2021

Description
Source and methodology information
In 2021, Corona was the most valuable Mexican beer brand, with a brand value of nearly 5.82 billion U.S.
Source(s) Brand Finance dollars. Victoria ranked second with a brand worth of almost 4.04 billion U.S. dollars.
Conducted by Brand Finance

Survey period 2021

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Brand Finance

Publication date July 2021

Original source brandirectory.com

Website URL visit the website

Notes: Figures have been rounded.

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52 References
Leading beer brands on Twitter for Mexico as of February 2021, by number of followers (in 1,000s)
Mexico: leading beer brands on Twitter 2021

Description
Source and methodology information
As of February 2021, the official Twitter profile of Corona in Mexico was the country's most followed beer brand
Source(s) Socialbakers on this social network, with close to 533 thousand followers. Meanwhile, Cerveza Victoria ranked second with
over 225 thousand followers.
Conducted by Socialbakers

Survey period as of February 24, 2021

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics total number of followers of a specific Twitter profile

Published by Socialbakers

Publication date February 2021

Original source socialbakers.com

Website URL visit the website

Notes: Figures are updated regularly, the release date provided corresponds to
the consultation date. Figures have been rounded.

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53 References
Which of these food and beverage products do you consume regularly?
Regularly consumed food and beverage products in Mexico 2020

Description
Source and methodology information
The displayed data on regularly consumed food and beverage products shows results of the Statista Global
Source(s) Statista Global Consumer Survey Consumer Survey conducted in Mexico in 2020. Some 73 percent of respondents stated that they regularly
consume coffee.
Conducted by Statista

Survey period 12 May to 26 Jun 2020 // 10 Oct to 13 Nov 2019

Region(s) Mexico

Number of respondents 2098

Age group 18 to 64 years

Special characteristics n.a.

Published by Statista

Publication date June 2020

Original source Global Consumer Survey

Website URL visit the website

Notes: Multiple answers were possible.

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54 References
Market share of a selection of beer types in Mexico as of August 2020
Mexico: beer market 2020, by type

Description
Source and methodology information
Regular beer was the type of beer with the highest market share in Mexico as of August 2020, accounting for
Source(s) Kantar Worldpanel more than half of the drink's market. Light beer followed, with a share of 21%. In that year, Corona Extra was the
most valuable beer brand in the North American country.
Conducted by Kantar Worldpanel

Survey period as of August 2020

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Kantar Worldpanel

Publication date August 2020

Original source kantarworldpanel.com

Website URL visit the website

Notes: n.a.

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55 References
Average price of beer at a bar in selected cities in Latin America in 2019 (in U.S. dollars)
Latin America: beer price 2019, by city

Description
Source and methodology information
In 2018, a beer at a hotel bar in Rio de Janeiro, Brazil cost 5.15 U.S. dollars, while in Bogota the price reached
Source(s) Wall Street Journal; OMIO 3.55 U.S. dollars. An average Brazilian drank nearly 65 liters of beer in 2018, whereas an avergae Colombian 48
liters.
Conducted by Wall Street Journal; OMIO

Survey period as of April 2019

Region(s) LAC

Number of respondents n.a.

Age group n.a.

Special characteristics average price of local and imported 33cl draught beer in several major
hotel chain

Published by howmuch.net

Publication date April 2019

Original source howmuch.net

Website URL visit the website

Notes: The source does not provide the survey date. The date provided as
survey date is the release date.

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56 References
Average cost of a pint of beer in Mexico City from 2014 to 2019 (in U.S. dollars)
Mexico: cost of a pint of beer in Mexico City 2014-2019

Description
Source and methodology information
This statistic displays the average cost of a pint (or 500 ml) of beer in Mexico City from 2014 to 2019. In 2019,
Source(s) Deutsche Bank Research the price of a beer in Mexico City amounted to approximately 3.10 U.S. dollars, up from 2.40 U.S. dollars the
previous year.
Conducted by Deutsche Bank Research

Survey period 2014 to 2019

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics Beer (500 ml or 1 pint) at a neighborhood pub in an expat area.

Published by Deutsche Bank Research

Publication date May 2019

Original source Mapping the World's Prices 2019, page 18

Website URL visit the website

Notes: Figures prior 2018 come from earlier publications.

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57 References
Distribution of beer produced in Mexico in 2019, by packaging
Mexico: beer produced 2019, by packaging

Description
Source and methodology information
In 2019, close 64 percent of the beer produced in Mexico was packaged in bottles, while approximately 36
Source(s) INEGI percent was stored in cans. The most common kind of packaging of beer manufactured in the country was non-
refundable bottles, accounting for 40 percent of the total volume. That year, sales of beer produced in the North
Conducted by INEGI
American country amounted to more than 185 billion Mexican pesos.
Survey period 2019

Region(s) Mexico

Number of respondents n.a.

Age group n.a.

Special characteristics based on volume

Published by INEGI

Publication date January 2021

Original source inegi.org.mx

Website URL visit the website

Notes: n.a.

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58 References