Art 3185

THE EDUCATION UNIVERSITY OF HONG KONG
Course Outline
Part I
Programme Title : Bachelor of Education (Honours) (Visual Arts)

Programme QF Level : 5
Course Title : Digital Imaging and Interactive Media
Course code : ART3185
Department : Cultural and Creative Arts
Credit Points : 3
Contact Hours : 39
Pre-requisite(s) : Nil
Medium of Instruction: English
Course Level : 3
___________________________________________________________________________
Part II
The University’s Graduate Attributes and seven Generic Intended Learning Outcomes (GILOs)
represent the attributes of ideal EdUHK graduates and their expected qualities respectively.
Learning outcomes work coherently at the University (GILOs), programme (Programme
Intended Learning Outcomes) and course (Course Intended Learning Outcomes) levels to
achieve the goal of nurturing students with important graduate attributes.
In gist, the Graduate Attributes for Undergraduate, Taught Postgraduate and Research
Postgraduate students consist of the following three domains (i.e. in short “PEER & I”):
 Professional Excellence;
 Ethical Responsibility; &
 Innovation.
The descriptors under these three domains are different for the three groups of students in order
to reflect the respective level of Graduate Attributes.
The seven GILOs are:

1. Problem Solving Skills
2. Critical Thinking Skills
3. Creative Thinking Skills
4a. Oral Communication Skills
4b. Written Communication Skills
5. Social Interaction Skills
6. Ethical Decision Making
7. Global Perspectives
1. Course Synopsis
This course introduces the major digital and interactive media through workshops and
project development. Students will gain relevant knowledge and skills in employing major
digital and interactive media to raise awareness of selected social and cultural issues. These
knowledge and skills can be transferable to the field of arts administration and other arts-
and-cultural related business. Students will apply major visual technologies in an interactive
way to create a presentation based on their study of the relationship between media and
identified social and cultural issues.
2. Course Intended Learning Outcomes (CILOs)

Upon completion of this course, students will be able to:
CILO1 demonstrate knowledge and skill in the use of major digital and interactive media
through workshops of photography, computer, imaging, printing and web
technology.
CILO2 employ major digital and interactive media to design a final work in an approved
self-chosen theme in relation to identified social and cultural issues.
CILO3 demonstrate self-reflective thinking to analyze and explain the relationship
between the final work and the identified social and cultural issue concerned.
3. Content and Teaching & Learning Activities

CILO Teaching Content Teaching &
Learning Activities
1&3 1. Introduction to course  Lecture

 Discussion of current major digital and  Reading
interactive media and issues related to social  Group critics
and cultural issues and discussion
- Media and intellectual property
- Identity in a networked society
- Popular culture
1 2. Photography workshop  Lecture and

 Photographic skills and their application to a  Hand-ons
range of media and technologies learning and
practice
- Selection of theme
- Focus  Group critics
and discussion
- Digital camera shooting skills
- Lighting skills
- Composition
 Exercise
 Critique and discussion on common
photography problems
1 3. Digital editing workshop  Lecture

 Scanning and Photoshop  Hands-on
learning and
- Adobe Photoshop: visual effects and
practice
techniques
 Print size, resolution, and file formats.  Site visit
 Exercise
 Critique and discussion on digital image
making problems
4. Field Trip
 Commercial print
 Digital printing output
1 5. Web technology workshop  Lecture

 Website development  Hands-on
learning and
 Digital communities
practice
- Blog
 Group critics
- Facebook and discussions
- YouTube
 Interactive media for web: approaches,
structure, and techniques
1, 2 & 3 6. Final project development and presentation  Tutorials

 Presentation
4. Assessment
Assessment Tasks Weighting (%) CILO
(a) In-class assessment 30% CILO1

Digital photography: a series of assignments to be
completed in class
(b) Photo portfolio 40% CILO1,2&3

 Photo essay of no less than 6 digital
photographs on an approved self-chosen socio-
cultural theme; (30%)
 An essay of 500-600 words, including a brief
analysis and explanation of the relationship
between the final work and the identified social
and cultural issue; (10%)
(c) Web design 30% CILO1

 Interactive media design of web portfolio:
- Approach, design, structure
- Domain and analytics
5. Required Text(s)
There is no required text for this course; however students may find the following references
to be helpful. Readings will be assigned periodically, and students are responsible for
coming to class prepared and ready to discuss the readings.
6. Recommended Readings
Dickman, J. and Kinghorn, J. (2009). Perfect Digital Photography. New York: McGraw-
Hill.
Galer, M. (2008). Digital Photography. Oxford: Focal Press.
Lievrouw, L., & Livingstone, S. (Eds.). (2006). Handbook of new media: Social shaping
and social consequences. London: Sage.
Lister, M., Dovey, J., Giddings, S., Grant, I., & Kelly, K. (2003). New media: A critical
introduction (2nd Ed.). London: Routledge.
Martin, J. (1993). The encyclopedia of printmaking techniques. London: Headline.
Norman, D. (2000). The invisible computer. Cambridge: MIT Press.
Ross, J., Romano, C., & Ross, T. (1990). The complete printmaker; techniques, traditions,
innovation. London: Collier Macmillan.
Saff, D., & Sacilotto, D. (1997). Printmaking: History and process. New York: Holt
Rinehart & Winston.
Saunders, G., & Miles, R. (2006). Prints now: Directions and definitions. New York:
Victoria & Albert.
Wilson, S. (2001). Information arts: Intersections of art, science and technology. Cambridge:
MIT Press.
7. Related Web Resources

Nil
8. Related Journals
Nil
9. Academic Honesty
The University adopts a zero tolerance policy to plagiarism. For the University’s policy on
plagiarism, please refer to the Policy on Academic Honesty, Responsibility and Integrity
with Specific Reference to the Avoidance of Plagiarism by Students
(https://www.eduhk.hk/re/modules/downloads/visit.php?cid=9&lid=89). Students should
familiarize themselves with the Policy.
10. Others
Nil
Last update: 26-09-2016

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THE EDUCATION UNIVERSITY OF HONG KONG

Programme Title : Bachelor of Education (Honours) (Visual Arts)

The seven GILOs are:

2. Course Intended Learning Outcomes (CILOs)

3. Content and Teaching & Learning Activities

1&3 1. Introduction to course  Lecture

1 2. Photography workshop  Lecture and

1 3. Digital editing workshop  Lecture

1 5. Web technology workshop  Lecture

1, 2 & 3 6. Final project development and presentation  Tutorials

(a) In-class assessment 30% CILO1

(b) Photo portfolio 40% CILO1,2&3

(c) Web design 30% CILO1

7. Related Web Resources

Last update: 26-09-2016

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