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Business Overview

The 11.11 Global Shopping Festival is a large-scale global festival held by Alibaba Group annually.

Company Overview billion) of GMV generated from our China consumer-


facing businesses, including those in China commerce,
To fulfill our mission “to make it easy to do business Local consumer services and Digital media and
anywhere,” we enable businesses to transform the entertainment segments, and US$54 billion of GMV
way they market, sell and operate and improve their generated from our International commerce retail
efficiencies. We provide the technology infrastructure business. We also serve millions of enterprises through
and marketing reach to help merchants, brands, our Cloud business, and many of our customers are
retailers and other businesses to leverage the power reputable industry leaders in their respective verticals.
of new technology to engage with their users and In fiscal year 2022, Alibaba Cloud served more than
customers and operate in a more efficient way. We 60% of A-share listed companies in China.
also empower enterprises with our leading cloud
infrastructure and services and enhanced work China Commerce
collaboration capabilities to facilitate their digital
transformation and to support the growth of their China Commerce Retail
businesses. We are the largest retail commerce business in the
world in terms of GMV in the twelve months ended
Our businesses are comprised of China commerce,
March 31, 2022, according to Analysys. Our China
International commerce, Local consumer services,
commerce retail businesses primarily include Taobao
Cainiao, Cloud, Digital media and entertainment, and
and Tmall, which together constitute the world’s
Innovation initiatives and others. An ecosystem has
largest digital retail business in terms of GMV for the
developed around our platforms and businesses that
twelve months ended March 31, 2022, according to
consists of consumers, merchants, brands, retailers,
Analysys, Taobao Deals which offers consumers value-
third-party service providers, strategic alliance
for-money products, Taocaicai which provides next-
partners and other businesses. For fiscal year 2022,
day pick-up services for groceries and fresh goods
we served approximately 1.31 billion annual active
at neighborhood pick-up points, as well as our direct
consumers through our global consumer-facing
sales businesses which offer upgraded consumer
businesses in the Alibaba Ecosystem, including over
experiences with integrated online and offline
1 billion in China and 305 million consumers outside
capabilities, including Tmall Supermarket, Freshippo
China. Total GMV transacted in the Alibaba Ecosystem
and Sun Art. During the same period, we generated
was RMB8,317 billion (US$1,312 billion) for fiscal year
approximately 67% of our revenue from our retail
2022, which included RMB7,976 billion (US$1,258
commerce business in China.

22 Alibaba Group Holding Limited

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