Club Pilates - 2018-04-13 - FDD - Xponential Fitness
Club Pilates - 2018-04-13 - FDD - Xponential Fitness
Club Pilates - 2018-04-13 - FDD - Xponential Fitness
rm DEPARTMENT
June 1, 2018
Re: F-7774
CLUB PILATES FRANCHISE, LLC
CLUB PILATES F/A
Dear: LANE FISHER, ESQ.
The Annual Report has been reviewed and is in compliance with Minnesota Statute Chapter
§80C and Minnesota Rules Chapter 2860.
This means that there continues to be an effective registration statement on file and that the
franchisor may offer and sell the above-referenced franchise in Minnesota.
The franchisor is not required to escrow franchise fees, post a Franchise Surety Bond or
defer receipt of franchise fees during this registration period.
As a reminder, the next annual report is due within 120 days after the franchisor's fiscal year
end, which is December 31, 2018.
Sincerely,
JESSICA LOOMAN
Commissioner
By:
Carolyn Thompson
Commerce Analyst
Registration Division
JL:CT:CT
85 7th Place East - Suite 280 - Saint Paul, MN 55101 | P: 651-539-1500 | F: 651-539-1547
mn.gov/commerce
An equal opportunity employer
F-7774
STATE OF MINNESOTA
DEPARTMENT OF COMMERCE
REGISTRATION DIVISION
(651) 539-1627
ORDER AMENDING
REGISTRATION
cy***-^ e^yvv^rt
JESSICA LOOMAN
Commissioner
Department o f Commerce
85 7 t h Place East, S u i t e 280
St Paul, MN 55101
Date: June 1, 2018
H
UNIFORM FRANCHISE REGISTRATION APPLICATION
PRE-EFFECTIVE AMENDMENT
4. Name and address of Franchisor's agent in this State authorized to receive service
of process:
6. Name, address, telephone and facsimile numbers, and e-mail address of person to
whom communications regarding this application should be directed:
We respectfully request that all correspondence be submitted via mail and email.
Certification
I certify and swear under penalty of law that I have read and know the contents of this application,
including the Franchise Disclosure Document with an issuance date of nf>Y\ \ 13/ 7^o\o
attached as an exhibit, and that all material facts stated in all those documents are accurate and
those documents do not contain any material omissions. I further certify that I am duly authorized
to make this certification on behalf of the Franchisor and that I do so upon my personal knowledge.
K
Signed at 17X^(1, , ftp \ ' ^ , 20_L£
Franchisor:
Title: President
FisherZucker
N
BUSINESS LAWYERS
April 18,2018
Via UPS
Mr. Daniel Sexton
Minnesota Department of Commerce
85 7* PI E, Suite 500
St. Paul, MN 55101-2198
/ /
Lanefisher* /
/
Re: Club Pilates Franchise, LLC: File No. 7774
Jeffrey Zucker*
/ Dear Mr. Sexton:
F.Joseph Dunn*
Please find enclosed a franchise registration renewal application filed on behalf of
David ]. Alls man* the above-captioned company, which includes the following documents:
William Graefe.m*
+
1. Check in the amount of $200.00;
FrankA.Reino
6. Consent of Accountant;
8. Two (2) hard copies of the amended Franchise Disclosure Document (one
clean and one red-lined against the Company's previously registered
disclosure document) for use in the State of Minnesota; and
Please be advised that franchisor's fiscal year end is December 31. Please be advised
that no advertising materials are being submitted at this time. Please call me if you have any
questions regarding this application. I look forward to receiving notification of your
acceptance.
David]. Allsman* Per our email correspondence on May 9, 2018, enclosed please find a check in the
amount of $100.00 to cover the additional amendment fee.
William Graefe,m*
Frank A. Reino +
Please call me if you have any questions regarding this application. I look forward to
\ receiving notification of your acceptance.
Priya Vimalassery*
\ Very truly yours,
ChazMaul* \
FISHER ZUCKER LLC
Minerva
Eli Bensignor*\
Pinto*
\
\
•member PA and N] bars \
Category Costs
Real Estate
Improvements
Equipment
Inventory '
Training $1.000
Other (describe)
Total: $1.500
2. State separately the sources of all required funds: The source of these funds is the operating cash
flow and working capital of the corporation.
CERTIFICATION PAGE
I certify under penalty of law that I have read this application and the exhibits attached hereto and
incorporated herein by reference, and know the contents thereof and that the statements therein are true
and correct.
t h t
Executed o n f ^ 9 n \ \ \ . 201&
STA
COUNTY OF
(Notary's Seal)
Notary
dw^&izsmse*--
Signature.
1
proved to me on the tosis of satis
penori(B) who aooeared before -
(seal)
JUDI LOWENTHAL'J*
COMMJ 2095215 ^
NOTARY PUBLICCALIFORNIA UJ
COUNTY OF ORANGE "
Mr COMM. EIP. JAN. 25.2019 f
UNIFORM FRANCHISE CONSENT TO SERVICE OF PROCESS
Club Pilates Franchise, LLC, a limited liability company organized under the laws of the State of
Delaware (the "Franchisor"), irrevocably appoints the officers of the States designated below and
their successors in those offices, its attorney in those States for service of notice, process or pleading
in an action or proceeding against it arising out ofor in connection with the sale of franchises, or a
violation of the franchise laws of that State, and consents that an action or proceeding against it
may be commenced in a court of competent jurisdiction and proper venue within that State by
service of process upon this officer with the same effect as if the undersigned was organized or
created under the laws of that State and had lawfully been served with process in that State. We
have checked below each state in which this application is or will be shortly on file, and provided a
duplicate original bearing an original signature to each state.
Please mail or send a copy of any notice, process or pleading served under this consent to:
. JUDI L0WENTHAL J*
Notarial Seal: g\ COMM. # 2095215 ^
NOTARY PUBLIC-CALIFORNIA U'
COUNTY OF ORANGE
MY CBHH. Exp, JAH. 26, 3019 |
President
- / A - V M OSSADA MS
We agree to the inclusion in the Franchise Disclosure Document issued by Club Pilates Franchise, LLC
on April 13, 2018 ofour report dated March 1, 2018, relating to the consolidated balance sheet of Club
Pilates Franchise, LLC as of December 31,2017 andforthe related consolidated statements of
operations, member's equity and cash flows for the period from May 2, 2017 to December 31, 2017
(Successor Period), and the related notes to the consolidated financial statements.
"7^%
Irvine, California
April 16, 2018
, t-
FRANCHISE DISCLOSURE DOCUMENT
B
3185 Pullman Street
Costa Mesa, CA 92626
(949) 346-9794
& sales(5>clubpilates.com
C L U B PILATES www.clubpilates.com
Club Pilates Franchise, LLC ("we," "us," or "our") offers for sale a franchise to establish and operate
a fitness studio that provides Pilates and other exercise classes under the "CLUB PILATES" marks ("CLUB
PILATES Studio" or "Studio").
The total estimated investment necessary to begin operations of a CLUB PILATES Studio franchise
ranges from $ m ^ 2 2 0 , 2 9 5 to $-249^5310,745. This amount includes $14M@5158,695 to
$156,295174,745 that must be paid to the franchisor or its affiliate prior to opening.
The total investment necessary to operate multiple CLUB PILATES Studios under our form of area
development agreement depends on the number of franchises we grant you the right to open. The total
investment necessary to enter into a development agreement for the right to develop three (3) CLUB PILATES
Studios is $256,O95-t0-$324295,795 to $386,245 which includes (a) $23^495234,195 to $231,795250,245
that is paid to us or our affiliates prior to opening your initial Studio under the development agreement, and
(b) the rest of your total estimated initial investment to begin operation of your initial CLUB PILATES Studio.
This Disclosure Document summarizes certain provisions of your Franchise Agreement and other
information in plain English. Read the disclosure document and all accompanying agreements carefully. You
must receive this disclosure document at least 14 calendar days before you sign a binding agreement with,
or make any payments to the Franchisor or an affiliate in connection with the proposed franchise sale. Note,
however, that no government agency has verified the information contained in this document.
You may wish to receive your Disclosure Document in another format that is more convenient for you. To
discuss the availability of disclosures in different formats, contact Shaun Grove at Club Pilates Franchise, LLC,
3185 Pullman Street, Costa Mesa, CA 92626, and at (949) 346-9794.
The terms of your contract will govern your franchise relationship. Don't rely on the disclosure
document alone to understand your contract. Read all of your contract carefully. Show your contract and this
disclosure document to an advisor, like a lawyer or accountant.
Buying a franchise is a complex investment. The information in this disclosure document can help you
make up your mind. Information about comparisons of franchisors is available. More information on
franchising, such as "A Consumer's Guide to Buying a Franchise," which can help you understand how to use
this Disclosure Document, is available from the Federal Trade Commission. You can contact the FTC at 1-877-
FTC-HELP or by writing to the FTC at 600 Pennsylvania Avenue, NW, Washington, DC 20580. You can also visit
the FTC's home page at www.ftc.gov for additional information. There may also be laws on franchising in your
state. Call your state agency listed on Exhibit B or visit your public library for other sources of information on
franchising.
Your state may have a franchise law that requires a franchisor to register or file with a state franchise
administrator before offering or selling in your state. REGISTRATION OF THIS FRANCHISE WITH A STATE
DOES NOT MEAN THAT THE STATE RECOMMENDS IT OR HAS VERIFIED THE INFORMATION IN THIS
DISCLOSURE DOCUMENT.
Call the state franchise administrator listed on Exhibit B for information about the franchisor, or
about franchising in your state. If you learn that anything in this disclosure document is untrue, contact the
Federal Trade Commission and the state administrators listed on Exhibit B.
MANY FRANCHISE AGREEMENTS DO NOT ALLOW YOU TO RENEW UNCONDITIONALLY AFTER THE
INITIAL TERM EXPIRES. YOU MAY HAVE TO SIGN A NEW AGREEMENT WITH DIFFERENT TERMS AND
CONDITIONS IN ORDER TO CONTINUE TO OPERATE YOUR BUSINESS. BEFORE YOU BUY, CONSIDER WHAT
RIGHTS YOU HAVE TO RENEW YOUR FRANCHISE, IF ANY, AND WHAT TERMS YOU MIGHT HAVE TO ACCEPT
IN ORDER TO RENEW.
Please consider the following RISK FACTORS before you buy this franchise:
2. THE FRANCHISE AGREEMENT AND DEVELOPMENT AGREEMENT PROVIDE THAT THE LAWS OF
THE STATE OF CALIFORNIA GOVERN THE AGREEMENTS (OTHER THAN WITH RESPECT TO THE
INTERPRETATION AND ENFORCEMENT OF YOUR NON-COMPETE PROVISIONS. WHICH WILL BE
GOVERNED BY THE LAW WHERE YOUR FRANCHISED BUSINESS IS LOCATED), AND THAT LAW MAY
NOT PROVIDE YOU WITH THE SAME RIGHTS AND PROTECTIONS AS YOUR LOCAL LAW. YOU MAY
WANT TO CONSULT AN ATTORNEY REGARDING COMPARISON OF THESE LAWS.
3. IF YOU ARE AN INDIVIDUAL, YOUR SPOUSE MUST SIGN A PERSONAL GUARANTY. IF THE
FRANCHISEE IS A BUSINESS ENTITY, EACH OF THE ENTITY'S OWNERS, PARTNERS, MEMBERS,
OFFICERS, DIRECTORS, TRUSTEES AND BENEFICIARIES (AS APPLICABLE), AS WELL AS THEIR
RESPECTIVE SPOUSES, MUST SIGN A PERSONAL GUARANTY. THOSE WHO SIGN A PERSONAL
GUARANTY WILL BE JOINTLY AND SEVERALLY LIABLE FOR ALL DEBTS AND OBLIGATIONS OF THE
FRANCHISEE WHETHER OR NOT THEY ARE INVOLVED IN THE OPERATION OF THE FRANCHISE
BUSINESS. THESE INDIVIDUALS WILL ALSO HAVE THEIR PERSONAL ASSETS AT RISK.
1. THE FRANCHISOR ENTITY HAS A LIMITED OPERATING HISTORY (OPERATING SINCE MARCH 12,
-3-015) AND ITS FINANCIAL RESOURCES MIGHT NOT BE ADEQUATE TO FUND THE FRANCWSGBS
ftRE-OPENING OBLIGATIONS TO EACH FRANCHISEE AND PAY OPERATING EXPENSES.
We use the services of one or more FRANCHISE BROKERS or referral sources to assist us in selling our franchise.
A franchise broker or referral source represents us, not you. We pay this person a fee for selling our franchise
or referring you to us. You should make sure to do your own investigation ofthe franchise.
Effective Date: See the next page for state effective dates.
The following states require that the Franchise Disclosure DecumentsDocument, or other ore-sale filing,
be registered and/or filed with the state or be exempt from registration: California, Florida, Hawaii,
Kentucky, Illinois, Indiana, Maryland, Michigan, Minnesota, Nebraska, New York, North Dakota, Rhode
Island, South Dakota, Texas, Utah, Virginia, Washington and Wisconsin.
This Franchise Disclosure Document is registered, on file or exempt from registration in the following
states having franchise registration and disclosure laws, with the following effective dates:
FLORIDA Effective
KENTUCKY Effective
MICHIGAN Effective
NEBRASKA Effective
TEXAS Effective
UTAH Effective
PAGE
ITEM 1 THE FRANCHISOR, ANY PARENTS, PREDECESSORS AND AFFILIATES 1
ITEM 2 BUSINESS EXPERIENCE 5
ITEM 3 LITIGATION 8
ITEM 4 BANKRUPTCY 8
ITEM 5 INITIAL FEES 8
ITEM 6 OTHER FEES 9
ITEM 7 ESTIMATED INITIAL INVESTMENT 15
ITEM 8 RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES 21
ITEM 9 FRANCHISEE'S OBLIGATIONS 24
ITEM 10 FINANCING... 26
ITEM 11 FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING 26
ITEM 12 TERRITORY 39
ITEM 13 TRADEMARKS 43
ITEM 14 PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION 46
ITEM 15 OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS 47
ITEM 16 RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL 47
ITEM 17 RENEWAL, TERMINATION, TRANSFER AND DISPUTE RESOLUTION .....48
ITEM 18 PUBLIC FIGURES 59
ITEM 19 FINANCIAL PERFORMANCE REPRESENTATIONS 59
ITEM 20 OUTLETS AND FRANCHISEE INFORMATION 68
ITEM 21 FINANCIAL STATEMENTS 76
ITEM 22 CONTRACTS 76
ITEM 23 RECEIPTS 76
Exhibits
To simplify the language, this disclosure document uses "we," "us," "our," "Franchisor" or "Club Pilates"
to mean Club Pilates Franchise, LLC, the franchisor. "You" means the person, corporation, partnership or other
entity that buys the franchise. Terms not defined in this Disclosure Document (including various capitalized
terms) are defined in the Franchise Agreement attached as Exhibit A to this Disclosure Document (the "Franchise
Agreement").
Franchisor
We do business under the name Club Pilates Franchise, LLC, or in some cases, simply as "Club Pilates."
We do not do business under any other name. Our principal business address is 3185 Pullman Street, Costa
Mesa, CA 92626, and our business phone number is (949) 346-9794. We are a Delaware limited liability company
formed on March 12, 2015. In or around June 2018, we expect and intend to move our corporate offices to
17877 Von Karman Ave. Suite 100 & 150, Irvine, CA 92614.
Except as provided in this Item, we do not offer franchises in any other line of business and we are not
otherwise involved in any substantive business activity.
On March 12, 2015, we completed a transaction under which we acquired all rights, title and interest in
and to the CLUB PILATES franchise system and marks from our predecessor. Club Pilates Global, LLC ("CP
Global"). Please see additional disclosures regarding CP Global below. As part of that same transaction, we also
obtained the ownership rights to five (5) CLUB PILATES Studios that were open and operating in and around San
Diego, California from our affiliate Club Pilates, LLC ("CP"). CP Global and CP's principal business address is the
same as ours. Our affiliate CP does not engage in any other business activities, and CP has never offered
franchises in any line of business. From 2007 to March, 2015, our affiliate, CP operated the five (5) non-
franchised Club Pilates Studios described above. Our predecessor CP Global offered and sold franchises for CLUB
PILATES Studios before the transaction above was completed from September 2012 through March 12, 2015,
but CP Global does not currently offer franchises in any line of business or engage in any other business activities.
On May 2, 2017, TPG Growth III Fitness, LP ("TPG Fitness") acquired membership interests in
us. [Accordingly, TPG Fitness is our parent and its principal business address isParent
Xponential Fitness, LLC ("Xponential") is our direct parent company. Xponential is a Delaware limited
liability company with a principal business address at 251 Little Falls Drive, Wilmington, Delaware 19808.
Xponential does not provide products or services to our franchisees and does.not offer/sell franchises in any line
of business. Xponential is owned by H&W Franchise Intermediate Holdings, LLC ("H&W Intermediate"), a
Delaware entity with a principal business address at 301 Commerce Street, Suite 3300, Fort Worth, Texas 76102.
H&W Intermediate is owned by H&W Franchise Holdings, LLC, also a Delaware entity with a business address at
301 Commerce Street, Suite 3300. Fort Worth, Texas 76102 fM&W"). H&W is controlled by TPG Growth III
Fitness, LP ("TPG Fitness"), an entity with a principal business address at c/o TPG Global, LLC, 301 Commerce
Street, Suite 3300, Fort Worth, Texas 76102. In turn, TPG Fitness is owned by a series of entities. These include
the following entities controlled by TPG Holdings II, LP: TPG Growth III Media Finance, L.P., TPG Growth III DE
AIV Gen Par, LP, and TPG Growth III DE AIV Gen Par Advisors, LLC; all share the same address as TPG Fitness.
[Comment; Club Pilates (70% owned by TPG Fitness) was contributed to Exponential, which is owned by H&W,
which is ownod by TPG Fitness. Closod on deal in late Soptomber. CYCLE BAR is now on affiliated brand,] None
Through c o m m o n o w n o ^ h i ^ w e a f f i l i a t e o f T a c o B u e n o F ^
current a d d r e s s
Affihates
Our affiliate, LB Franchising, LLC ("LB Franchisings, an Ohio limited liability company w^^^^
business address at 299 F 6^ St.,Floor 1, Cincinnati,Ohio 45202,franchises the right to o p e r a t e a f a c i ^
proyidessharedfitnessspaceandothereyenthostingspaceunderthe^THFLBmark.LBFranchisingiustbegan
offering unit franchises, aswell as area representatiye franchises, in September 2016, and LB Franchising did not
have any operating franchisees or area representatives as of December 31, 2017.
Ouraffiliate,AI^Franchise,LLC^A^Franchising^,aDelawarelimitedlia^
business address at3185 Pullman Street, Costa Mesa,CA, intends and expect to commence offering franchises
forfitness studios that provide indoorfitnessclassesBinstructionthroughacombination of circuittram^^
cardio, Pilates.andvogaundertheAKTandAKTIN^^
2
©5O3^2018Ciub Pistes ^anchise, LLC
Franchise O ^ o ^ e O o c u m e n t
point^^Ol^Asof^e^eOateof^
so^any^nch^es
W e o f f e r f o r s a l e a f r a n c h i s e t o o p e r a t e a d i s t i n c t i v e C L U B P I L A T 5 5 5tudio(each,a "Franchised
Business"), w^ich is operated pursuant to the terms of our franchise agreement attached to this 0
0ocumentas5xhihitA(the "Franchiseagreement").We expectthataStudio will typically
shopping center,and this franchise offering assumesthatthesizeofatypicalStudiowill he at least 1,500 squ
feet in size(a 25 f t . h y 60 ft. rectangle). We may,however,consider alternative sites, onacasehycasehasis.
Under the Franchise Agreement, we will also grant you the right to operate your Franchised Business withina
designated geographical area wherein you will also he ahle to actively promote the Franchised Business and
solicit new clientele (the "OesignatedTerrito^).
If you own an existing fitness facility and meet our other qualifications, you may convert your e x i s ^ ^
business toaCLUBFILAT55 Studio. AconvertedStudiowilllikelyencounter lower investment requirements
than those o f a s t a r t u p Studio. 5ach Studio w i l l o f f e r Pilates and other exerciseprogramsthroughlive
instructional group and individual classes, including, hut not limited to, Pilates Reformer exercises;^
usingaPilates Ballet Bar,Spring Board, 5XO Chair,and other Pilates apparatuses^ strength t r a i n s
exercises^ateacher training programs and any other se^ices that we authorize (collectively, the"Approved
Services"). All classes will he paid for and scheduled online via the Internet, and taught hy highly trained
instructors who have completedaminimum of 500 hours of customized instructor training.
The Franchise Agreement is signed hy us, hyyou, and hy those ofyour principals whom we designate as
the principal franchiseeoperator(s)(the "Designated Operator(s)")ofyourFranchise^
Operator(s)(there may he up to two such individuals, hut only one addressto which we communicate in regards
to the franchise) named has the authority to act for you in all matters relating to t ^ ^
including voting responsibilities. By signingthe Franchise Agreement, you and the Designated O p e r a t o r
3
© 2 0 ^ 2 0 1 S ^ P i ^ s ^ ^ i ^ , ^ ^
2017201S^nchiseOi^o^e0ocument
tobeindi^dua^boundbyc^
c o n f i d e n t l y and noncompetition, and to personaiiy guaranteeyour performance u n d e r t h e Franchise
Agreement. Depending on the type of business activities, which must he fu^y disclosed prior to signing this
document, in which you oryourOesignatedOperator(s)mayhe involved, we may require you oryour Designated
Operator(s)to sign additional confidentiality and noncompetition agreements.
You (or, if you are an entity, one of your Designated Operators) must at least complete the
owner^operator module (the "Owner^Operator Module") ofour proprietary initial training program
Training Program") prior to the opening ofthe Franchised Business.
You will also need to have at ieast one ( l ) i n s t r u c t o r ^ w h i c h may he your Designated Operator or
another i n d i v i d u a l ^ t h a t has completed: (i) all requirements to h e a c e r t i f i e d Pilates instructor, ^^^^
accumulatingat least 450 hours ofPilates instruction (collectively,the "Certified P ^
our proprietary"orientationprogram"designed to help those that have already complied with the Cert^^
Pilates Requirements (each,a"Certified P i l a t e s ^
Studio inaccordance with our5ystem standards and specifications(collectively,the "Orientation Program"^^
instructor may complete the Orientation Program at our headquarters at the same time he/she attend the rest
of our InitialTraining Program o r , w i t h our approval, may complete the OrientationProgramremotely via
wehinar^video instruction heforetakingthe Orientation Program test.
Pleasenote that our standard franchise offering assumes that at l e a s t o n e ( l ) of your Designated
Operator(s)and^or another individual you engage to serve as the initial instructor at your Franchised Business
will heaCertified Pilates lnstructor,andthatthis Certified Pilates Instructorwill^
component of the InitialTraining Programme do offer,and will permit our franchisees to offe^
training" course that provides hoth (a) the instruction necessary to comply with the Certified Pilates
Requirements, and (h)ourOrientation Program (collectively, the^eacherTraining Program
franchise offering does assume that noonewill need the fullTeacher Training Program priorto opening.Instead,
the initial instructor and subsequent instructors at your Studio will already he Certified Pilates Ins^
that such individuals will only be required to complete our Orientation Program before they can commence
working at your Franchised Business.
MultlUnltOfferlng
You will be required to signaFranchise Agreement forthe initial Franchised Business we grant you the
right to open within the Development Area at the same time you sign your Development Agreement, and you
will need to sign ourthen^current form of franchise agreement for each of the Franchised Businesses you open
under the Development Schedule.
You will be required to pay u s a o n e t i m e development fee that will be calculated based on the number
of Franchised Businesses we grantyou the rightto open underthe DevelopmentAgreement (the "Development
Fee"), hut you will not he required to pay any other initial franchise fee at the time you execute your franchi^^
agreements for each Franchised Business we permit you to open under your Development Agreement
The m a ^ e t ^ ^ n e s s s e ^ c e s a n d studios is crowded. You wili face competition for members from
other Pilates studios, gyms, personal trainers, yoga studios, fitness^exercise centers
harre hased studios, and even other CLUB PILAT5S franchisees.
Applicahle Regulations
Some states require that heaith^fitness facilities h a v e a s t a f f person avaiiahie during aii hours of
operation that is certified in basic cardiopulmonary resuscitation or other specialized medical trainm^^ Some
state or local laws may also require that health^fitnessfacilitieshaye an automated external de
otherfirst aid equipment on the premises.Ataminimum,yourStudiowillbesub^ecttoyarious federal, state an^
local laws, and regulations affecting the business, including laws relating to zoning, access f o r ^
safety and fire standards.Youmayneedthelocalfiremarshals or otherlocal, state orfederalagency^spermis^^^
before you begin operations. In addition, there may be local licensing and employment regulations, including
worker^scompensation insurance requirements. Youshouldexaminetheseand other laws before purchasinga
franchise.
Chief PmancialOfficer^ScottLaRose
Mr.LaRose has heen our Chief Financial Officer since June 2015. Mr LaRose was the Chief Financial Officerfor
UFC Gym Franchise CompanyfromJanuary 2013 toJune 2015 in Santa Ana,California. Mr.LaRosewastheChief
FinancialOfficer for LA Boxing Franchise Corporation from January2010toOecemher2012,in Santa Ana,
California.
Manager: MarkGrahowsId
Mr.Grahowski was appointed as one (1) of our Managers on May2,2017. Mr.Grahowski has also heena
Partnerat TPG Growth, located in NewYork,sinceSeptemher 2016. Priorto coining TPG G r o w t h , M r . G ^
servedas Managing OirectoratCatteronPartners,amiddle market consumerfocusedprivateequityf^^^
in Greenwich, CT,fromJanuary2007to August 2016.
Manager:Frederlc^Paolemch
Mr.Paulenich was appointed as one ( l ) o f our Managers on May 2, 2017. Mr.Paulenich has also heenaPartner
at TPG Growth, hased in San Francisco, California, since March 2014. Priorto coining TPG Growth, Mr.Paulenich
wastheSeniorVicePresidentofHumanResourcesforWalmart'sGlohaleCommercehusinessfromJanuary201^
to March 2014, also hased in San Francisco, California.
Mr^Star was appointed as one (1) of our Managers on May 2, 2017.Mr.Star has also served as Vice President
at TPG Growth, hosod in San Francisco, California, since August 2015.Prior to coining TPG Growth, Mr.Star hold
tho following positions^!) Graduate Associate with the Corporato Strategy and Business ^
Tho Walt OisnoyCompanyfromJuno2014to August 2014,hasod in Burhank, California; and (ii) Associate atOak
FlillCapital Partnors from July 2010to May 2013,hasod in M o n l o ^ ^ , California.
ITEM 3 LITIGATION
ITEM 4 BANKRUPTCY
Franchise Agreement
You must pay to us a lump sum initial franchise fee of $49,500 (the "Initial Franchise Fee") to establish
a single Studio under a Franchise Agreement (whether a start-up or conversion). The Initial Franchise Fee is due
upon the signing ofthe Franchise Agreement. The Initial Franchise Fee shall be fully earned by Franchisor upon
payment and is not refundable, in whole or in part, under any circumstance. Except as disclosed in this Item, we
uniformly impose the Initial Franchise Fee on all parties that are purchasing a single Franchised Business.
You must purchase an initial package of furniture, fixtures and equipment that is designed to provide
you with the majority of these items that you will need in connection with outfitting, equipping and otherwise
building out your Studio (the "Initial FFE Package"), and includes tho cost ofincluding the related costs associated
with shipping and installation. As of the Issue Date of this Disclosure Document, the Initial FFE Package costs
approximately between $89749-597,195 and $101,795113,245 and contains (a) 13 Pilates reformers and various
related equipment/supplies for use in connection with the provision of the Approved Services, (b) a Studio
fixture package comprised of a desk, displays and display rack, storage cubbies, pedestals and 1 Barre package,
and (c) certain other equipment used in connection with the Studio {e.g., Pilates mini-balls, massage balls, foam
rollers and yoga blocks). Currently, you must purchase the Initial FFE Package from us but we reserve to
designate another approved supplier in our sole discretion. You must purchase the Initial FFE Package prior to
opening your CLUB PILATES Studio and the Initial FFE Package is non-refundable under any circumstances.
After you sign a real estate lease.for your CLUB PILATES Studio, you must purchase the ore-sale start-up package
from us in the amount of $7,000 ("Pre-Sale Start-Up Package"), which includes marketing and promotional items
such as a branded EZ Up tent, feather flags and a portable reformer, as well as branded apparel that is specific
to the location of your Studio. The amount paid for the Pre-Sale Start-Up Package is non-refundable under any
circumstances. You are required to use this Pre-Sale Start-Up Package in coordination with the pre-opening sales
plan we approve or" designate for your Studio as part of the opening support program that our approved supplier
8
©00172018 Club Pilates Franchise, LLC
30472018 Franchise Disclosure Document
provides in connection with your Studio, as we determine appropriate in our discretion (the "Opening Support
Program").
Prior to opening your CLUB PILATES Studio, you must purchase opening inventory from us in the amount
of $5,000 ("Proprietary Initial Inventory Kit"), which includes CLUB PILATES apparel, including t-shirts, yoga
pants, toe socks and related accessories. The amount paid for the Proprietary Initial Inventory Kit is non-
refundable under any circumstances.
Development Agreement
If we grant you the right to open three (3) or more Franchised Businesses under a Development
Agreement, you must pay us a one-time Development Fee upon executing your Development Agreement. Your
Development Fee will depend on the number of Franchised Businesses we grant you the right to open within
the Development Area and is calculated as follows: (i) $125,000 for the right to open three Franchised
Businesses, plus an additional $40,000 for the right to open each additional Franchised Business (up to a total of
five); (ii) $35,000 per Franchised Business i f y o u agree to open and operate between six and nine Franchised
Businesses; and (iii) $30,000 per Franchised Business if you agree to open and operate 10 or more Franchised
Businesses.
You will be required to enter into our then-current form of franchise agreement for each Franchised
Business you wish to open under your Development Agreement, but you will not be required to pay any
additional Initial Franchise Fee at the time you execute each of these franchise agreements. If you enter into a
Development Agreement, you must execute our current form of Franchise Agreement for the first CLUB PILATES
Studio we grant you the right to open within your Development Area concurrently with the Development
Agreement.
Your Development Fee will be deemed fully earned upon payment, and is not refundable under any
circumstances. The Development Fee described above is calculated and applied uniformly to all of our
franchisees.
Royalty 67% of Gross Payable weekly based You will be required to start paying your
1
Sales on the Gross Sales of Royalty once your Franchised Business
your Franchised begins collecting revenue from
Business duringthe operations. We reserve the right to
preceding business collect your Royalty on a different
week interval (for example, monthly).
2
Marketing Fund Currently, 2% of Payable weekly at the Your Marketing Fund Contributions will
1
Gross Sales same time and in the begin when the Studio begins collecting
same manner as the revenue from operations.
Royalty
Orientation Costs and As incurred Each instructor that provides Approved
10
©30472018 Club Pilates Franchise, LLC
30472018 Franchise Disclosure Document
Type of Fee Amount Due Date Remarks
11
©30172018 Club Pilates Franchise, LLC
^0472018 Franchise Disclosure Document
Type of Fee Amount Due Date Remarks
^ a d d - o n t o o u r t h e n c u r r e n t training
f e ^ y o u wiii always be responsibieforthe
costs andexpenses that areincurredin
connection with you and your personnel
attending training
Renews Fee ^0,000 At time of renewal. You must renovate and reimage tbe
Studio at your expense at tbe time of
Renewal to conform to our tben current
standards and image.
Transfer Fee under $10,000 Before the transfer. Payable wben you seil tbeStudio. No
Franchise cbarge if tbeStudio istransferred to a
Agreement corporation or otber entity tbat you
control.
Audit Fees^ $500 $2,500 Within 15 calendar Payable only if audit shows an
days after receipt of understatement.
audit report.
Late Fees The greater o f t h e Upon demand. Applies to all amounts not paid when due,
highestapplicahie until paid in full. We may also require you
legal rate for open to pay an administrativefeeof $SOfor
account business each late payment or late report.
credit, or 1.5% per
month.
12
030132018 Club Pilates Franchise, LLC
20-17-2018 Franchise Disclosure Document
Type of Fee Amount Due Date Remarks
Penary Fee Thencurrentfee Upon demand. Payable only in tbe event you fail to
charged hyus comply witb your material obligations
under your Franchise Agreement by (a)
Currently^lOOfor permitting any instructoratyourStudioto
each day of non provide Pilates instruction or otber
compliance. Approved Services before tbey complete
tbe Orientation Program, or (b) offering or
selling any unauthorized products or
servicesatyourStudio ThePenalty Fee
willbe incurredduringeach day of non
compliance.
Cost of All costs including Upon settlement or You will reimburse us for all costs in
Enforcement or attorneys^ fees conclusion of claim or enforcing our obligations concerning the
Defense action. Franchise Agreement if we prevail.
Indemnification All costs including Upon settlement or You will defend suits at your own cost
attorneys^ fees conclusion of claim or and hold us harmless against suits
action. involving damages resulting from your
operation of the Studio.
Alternative $1,500 per day for At time of request. Additionally, you must reimbursement us
Supplier Approvals personnel engaged for any travel, accommodations, and
inevaluatinga meal expenses.
supplier.
13
©30472018 Club Pilates Franchise, LLC.
30472018 Franchise Disclosure Document
Type of Fee Amount Due Date Remarks
All fees are imposed by and are payable to us, unless otherwise noted. No other fees or payments are
to be paid to us, nofand we do we-not currently impose ©fand collect any other fees or payments for any third
party. Any fees paid to us are non-refundable unless otherwise noted. Fees payable to third parties may be
refundable based on your individual arrangements.
1
Gross Sales. Except as provided below, the term "Gross Sales" means the total revenues you derive,
directly or indirectly from all business conducted upon, from or in connection with the Studio, less sales taxes or
similar taxes imposed by governmental authorities. (See Section 5.3 of the Franchise Agreement for a more
complete definition.) Please note that we exclude revenue generated from the provision of the Teacher Training
Program at your Studio from the definition of Gross Sales because you are required to pay us a flat fee of $2,000
for each individual that received the required training (as described more fully in the Chart above). You must
participate in our then-current electronic funds transfer and reporting program(s). (See Exhibit 2 and Exhibit 3
of the Franchise Agreement.) All fees owed and any other amounts designated by us must be received or
credited to our account by pre-authorized bank debit by 5:00 p.m. on or before the applicable due date. Your
franchised business may be located in a jurisdiction whose taxing authority will subject us to tax assessments
on payments you submit to us for the Royalty Fee and Marketing Fund contributions. Under such
circumstances, you will be required to adjust, or "gross up" your payment to us to account for these taxes.
Please note that franchisees that signed franchise agreements prior to the Issue Date ofthis Document are
required to pay a royalty amounting to six percent (6%) of Gross Sales.
2
Marketing Fund. We have established a national advertising and marketing fund (the "Marketing
Fund") and you will be required to make a weekly contribution towards such fund ("Marketing Fund
Contribution") beginning the date your Studio begins collecting revenue f r o m business operations. The
Marketing Fund may be used for (among other things) product development; signage; creation, production and
distribution of marketing, advertising, public relations and other materials in any medium, including the internet;
social media; administration expenses; brand/image campaigns; media; national, regional and other marketing
programs; activities to promote current and/or future Studios and the CLUB PILATES brand; agency and
consulting services; research; and any expenses approved by us and associated with your Studio. We will have
sole discretion over all matters relating to the Marketing Fund. You must pay for your own local advertising.
3
Insurance Policies. The minimum limits for coverage under many policies will vary depending on
several factors, including the size of your Studio, and whether you offer classes. See Item 8 of this Disclosure
Document for our minimum insurance requirements.
4
Audit Fees. In the event that an audit discloses an understatement of Gross Sales or other discrepancy,
in addition to the cost of the audit, you will be required to pay the marketing due on the amount of such
understatement, plus late fees and interest.
14
©30472018 Club Pilates Franchise, LLC
30172018 Franchise Disclosure Document
5
Alternative Supplier Approval. You may request the approval of an item, product, service or supplier.
We may require you to pre-pay any reasonable charges connected with our review and evaluation of any
proposal.
6
Business Management Software Fee. We will make available to you a business management software
program that you will use in the operation of your Studio. Currently, the approved and required software for
use in the Studio is "ClubReady," an online/web-based business management program. You will pay the third-
party vendor directly for all fees associated with the use of the software. We have the right to access any and
all information stored in the program that pertains to the Studio through file transfer protocol or polling through
the Internet, at our discretion.
1
TYPE OF EXPENDITURE AMOUNT METHOD OF WHEN DUE . TO WHOM
PAYMENT P A Y M E N T I S T O BE
MADE
2
Initial Franchise Fee $49,500 Lump sum, in At signing of Us
cash, certified Franchise
check or bank Agreement
wire
Initial Training Program $0 N/A N/A N/A
3
(Fees)
15
©30472018 Club Pilates Franchise, LLC
30172018 Franchise Disclosure Document
Furniture, Fixtures and $8,000 As arranged As incurred Us
Related $11,000$15,450
13
Suppl+es^S u p pi i es
Computer System and $1,200 - $2,000 As arranged As arranged Approved Suppliers
related and Vendors
14
oquipmont^equipment
Advertising/Marketine, $12,000 As arranged As arranged Approved Suppliers
including Certain Costs and Vendors
Associated with Opening
15
Support Program
16
Shipping^Shipping $2,500-$6750 - $8,800 As arranged Before Opening Us
Installation $3,995 As arranged Before Opening Us
Additional Funds- $10,000 - $15,000 As arranged As incurred Employees, Vendors,
3 membs^months 17
Utilities
TOTAL ESTIMATED INITIAL
46
INVESTMENT — $349220,295-$310,745
Notes to Table A:
1
General. The initial investment table shows certain expenditures required to establish and operate a
Studio. Note that these amounts may vary widely, and the amounts you have to spend or invest may be higher
or lower than the estimated amounts, depending on location, size of the Studio, marketing conditions and other
factors. We strongly recommend that you verify actual costs in your area, and for your intended location, and
prepare a business plan and have it reviewed by your own independent adviser, like an accountant, before
making any commitments to us or anyone else. Due to legal restrictions, we will not prepare, review or comment
on any business plan for a prospective Franchisee.
All amounts payable to us are nonrefundable, unless otherwise noted. Amounts payable to
suppliers/vendors are refunded according to arrangements you make with the vendor, if any. These figures are
estimates of the range of your initial costs in the first 3 months of operation only. Leasing and financing is
available for many of the above expenses. We do not offer direct or indirect financing, but we may assist you in
obtaining working capital through other sources. See Items 5 and 6, and other parts ofthis Disclosure Document,
for more information regarding Initial Franchise Fees and other costs.
2
Initial Franchise Fee. The Initial Franchise Fee is non-refundable. The Initial Franchise Fee for a single
Studio is $49,500. We do not provide financing for the Initial Franchise Fee.
3
Travel and Living Expenses While Training. As previously disclosed in Items 1 and 6 of this Disclosure
Document, you (or, if you are an entity, your Designated Operator) and, unless we agree otherwise, at least one
(1) Certified Pilates Instructor (which may be you or your Designated Operator) must attend our proprietary
Initial Training Program. This Program is comprised of two (2) modules, namely the Owner/Operator Module
(which must be attended by you and/or your Designated Operator) and our Orientation Program (which is for
your instructors, whom we assume will already be Certified. Pilates Instructors as part ofour standard franchise
offering). We will not charge any tuition or training fee in connection with the Initial Training Program, provided
16
©3Q472018 Club Pilates Franchise, LLC
30472018 Franchise Disclosure Document
^individua^^endatthe^
Operator along with your
4
Real5stateBLease. Ifvou do not own adeouate Studio s p a c e y o u m u ^ t l e ^ s ^ h l ^ p ^ ^ i ^ T h ^
figuresassumethatthe leased premises will he at least 1,S00 square feet ( a ^ x 5 0 ^ rectangle) The figures
assumeahase monthly rental rate estimated in the range of $1.20 per square foot to $3.SO per square foot.
Landlords may also vary the hase rental rate and charge rent hased onapercentage of gross sales. Inaddition
to hase rent, the lease may require you to pay common area maintenance charges ("CAM Charges"), your pro
ratashare ofthe real estate taxes and insurance, andyourproratashareofHVACand trash removal.The actual
amount you pay under the lease will vary depending on the size of the Studio, the types of charges that are
allocated to tenants underthe lease, your ability to negotiate with landlords, and the prevailing rental
the geographic area. You may also he required to payasecurity deposit equal toamonth^srent. The estimate
covers the first^months of operation, andlmonth^srentasasecurity deposit.
Since rental, improvement and other real estate related costs can vary significantly hy area, it^sy^^^
responsibility t o ( l ) independently researchallapplicahle laws and regulations, and real estate market
conditions and costs, where you plan to locate and operate yourfacility,and(2)ohtain appropriate advice
your own accountant, attorney and real estate professional, before signing any hinding documents or making
any investments or other commitments, whether to us or anyone else.
7
Insurance.This estimate is f o r ^ m o n t h s ofyour minimum required insurance The ^ c t ^ l ^ t ^ y h ^
more than shown here. You will need to check with you^the designated insurance carrier for actual oremium
quotes and costs, and for the actual amount of deposit. Insurance costs can vary widely,based on the area in
which your business is located, your experiencewiththeinsurancecarrier,the loss ex^^^^
17
©3O472018Cl^^t^F^^LLC
2O47201S Franchise OisciosoreOocoment
amount of deductibles and of coverage, and other factors beyond our control. Y-eu-should-ohtain-appr-Gpr-tate
advice from-yewf-ewh insuranee-ftfefessional before signing any binding documents or mal4Ag-any4nve5tments
Q^-o^he^emmtt-me^t5 whet-^ef-to us or anyene-eker
r
8
Pilates and Other Exercise Equipment. The initial required amount of Pilates and other exercise
equipment for a standard Studio is approximately 13 Pilates Reformers, a Pilates Ballet Bar Kit, 13 Spring Boards,
13 EXO Chairs, 13 TRX Units and smaller pieces of related exercise equipment (e.g., balls, mats, etc.), although we
may raise or lower this requirement depending on the size of your Studio, which is included in the Initial FFE
Package you must purchase from us. Financing for the equipment may be available. If you chose to finance the
equipment, your initial costs will be less than the range provided in the chart above; however, your overall
payments may be higher.
9
Pre-Sale Start-Up Package. This estimate is the cost associated with acquiring the Pre-Sale
Start-Up Package disclosed more fully in Item 5 of this Disclosure Document, which is designed to be used ,in
connection with (a) your pre-opening sales marketing plan that designed to generate clientele memberships and
other sales prior to the opening of your Studio as we or our approve or designate via the Opening Support
Program, and (b) other pre-opehing and initial launch promotional efforts.
10
Proprietary Initial Inventory Kit. The inventory does not fluctuate as a function of seasonal sales. The
typical for-sale items held in opening inventory are Club Pilates apparel, including t-shirts, yoga pants, too seeks
and related accessories.
4011
- Utility Deposits. Typically, a utility deposit will be required only if you are a new customer of the utility
company.
u u
Licenses and Permits. The range of costs covers the expense to acquire the required local business
licenses and permits. We make no representations or assurances as to what (if any) licenses, permits,
authorizations or otherwise may be required in connection with your Studio. Our estimated costs include
building permits, fire inspection, sales tax permit, and retail sales permits. If an electrical pormit-is nocossary,
the costs may bo more. You should investigate applicable requirements in your area and the related costs,
including receiving advice from regulatory agencies and your own lawyer, before making any commitments,
whether to us or anyone else.
Furniture, Fixtures and Supplies. This is a range of expenses that will be incurred when decorating
and furnishing the Studio, including (a) surveillance cameras and office expenses, and (b) the Initial FFE Package
that you must purchase from us. You are required to have at least one (1) surveillance camera installed in the
Studio. You may be required to purchase the camera(s) and related accessories from an Approved Supplier (see
Item 8 of this Disclosure Document). The camera(s) must be web accessible. You will.use the camera to monitor
teacher performance, quality assurance and safety. We have an absolute right to also review and monitor the
camera(s) for the same purposes as you, and to ensure compliance with the Club Pilates System. You are
responsible for ensuring customer consent and for any failure to obtain such consent. You must indemnify us
for, any breaches of privacy from your use of any surveillance camera. Both the low-end and the high-end
numbers represent a straight purchase of all furniture, fixtures and related supplies (rather than leasing or
making installment payments on these items).
^ Computer System and Related Equipment. You must acquire a personal computer and a Point of Sale
system ("POS") for use in the operation ofthe Studio. Your computer system must be equipped with a high speed
connection to the Internet and must include a local area network with a dedicated server. We will make available
18
©39472018 Club Pilates Franchise, LLC
3017-2018 Franchise Disclosure Document
to youace^ain business m a n a g e d
Youw^paythethirdpartyvend^ (Please see Item6
of this Disclosure Document for the fee amount and more details on You can expect initial cash
outlays to he lower if the items can he leased rather than purchased. These costs are paid to suppliers, when
incurred,heforeheginninghusinessandareusuaily not refundable. Pleaseseeltem l l o f this Disclosure
DocumentformoreinformationontheComputerSystem. In addition,this estimate includes certain related
equipment(egtahlets,etc.)recommendedforuseinyqurStudio.
shipping ^AdyertisingBMarketing. Depending upon the length of your oreopening sales activity
p e n o d ^ e ^ e ^ e ^ ^
a d v e n i n g and p r o m o ^ n g ^
your Opening Suppo^ Program designed to general 5 ^
fuiiy in ItemsSand 11 ofthis OisoiosureOooument.Wemayreooirethatyoue^
fundsonmateriaisorseryicesthatareoroyidedhyourthencurrentAooroy^^
Program components and or any other advertising or m^
these amounts primariiy in the month(s)immediateiy preceding and foiiowing the soh^ opening of your St^^
AdditionaiPunds. This is an estimate of certain funds needed to cover your business (not personam
expenses during the first three months of operation of the Studio. These expenses include initial employee
wages, management compensation (hut not any draw or salary for you), ongoing purchases of equipment and
supplies, marketing foes, continuing improvement of the Studious physical features, local advertising,^
repairs and maintenance. Your cost will depend upon your management skill, experience and business acumen;
local economic conditions; the prevailing wage rate; competition; and sales ofthe Studio during the period. This
estimate is based onthe experience of usand our affiliates in owning and operating Club PilatesStudios for more
than TDyea^lO years, as well as the experience of our (a) franchise
with their respective brands.
This estimate does notguaranteethatyou will reach,and we^re unahle to reliably estimate when (if ever)
you might reach,"break-even"or any other financial position. You will need capital to support ongoing costs
of your business, such as taxes, loan payments and other expenses, to the extent that revenues do not cover
business costs. New businesses (franchised or not) often have larger expenses than revenues.
This amount is only an estimate. We cannotguaranteethatthe amounts specified will be adequate and
you may need additional funds to open and operate. We do not furnish, or authorise anyone else, to furnish
estimatesastothecapitalorotherreservefundsnecessarytoreach^breakeven^oranyotherfinancialpos^^
or when or if you may be profitable, nor should you rely on any such estimates. In addition, the estimates
presented relate only to costs associated with the franchised business and do not cover any personal,^iving,^
unrelated business or other expenses you may have.
The availability and terms offinancingto you will depend upon factors such as the availability offinancin^
in general, your creditworthiness, the collateral securitythat you may have, and policies of l e n d i n g ^
concerning the type of business you operate. This estimate does not include any finance charge, interest, or
debt service obligation.
^Total Estimated Initial Investment. All of the above figures are estimates of certain initial start up
expenses. As noted above, it is not all inclusive, and we cannot guarantee you will not have additional expenses
15
©30472018C^^^^ochi^,^ ^
30472018 C o c h i s e OisciosureOocome^
in starting or operating the Studio. The total listed above does not include compensation for your time or labor
or any return on your investment. Your costs will vary depending on such factors as: how closely you follow the
Club Pilates System; your management and marketing skills, experience and general business ability; and local
and general economic conditions, including disposable income. You should review these figures carefully with
a business advisor (such as an accountant) before making any commitments. In preparing the figures in this
chart, we relied on our affiliatcs'the experience of: (i) us and our affiliates in owning and operating Club Pilates
Studios utilizing the Proprietary Marks and System over the past 10 years (prior to selling the last 3 units to
franchisees this past year); (ii) our franchisees that have developed Studios, with a particular focus on those
franchisees that have opened using certain new components and standards that were integrated into the System
when our Parent acquired us; and (iii) our affiliate franchisors' experience with their respective brands.
B. Development Agreement
1
TYPE OF EXPENDITURE AMOUNT METHOD OF WHEN DUE TO WHOM
PAYMENT PAYMENT IS TO BE
MADE
2
Development Fee $125,000 Lump sum, in At signing of Us
cash, certified the
check or bank Development
wire Agreement.
Initial Investment to Open $131x095170,795 to See Chart A of this Item 7.
3
Initial Franchised Business $1@@J95261,245
TOTAL ESTIMATED INITIAL $256495295,795 to " This is the total estimated initial investment to enter
16
INVESTMENT $324^386,245 :
: into a Development Agreement for the right to own a
total of three Franchised Businesses, as well as the
costs to open and commence operating your initial
. Franchised Business for the first three months (as
described more fully in Chart A of this Item 7). See
NoteS.
Notes to Table B:
1
General. All amounts payable to us are nonrefundable, unless otherwise noted. Amounts payable to
suppliers/vendors are refunded according to arrangements you make with the vendor, if any. These figures are
estimates ofthe range of your initial costs in the first three (3) months of operating the initial Franchised Business
you are granted under your Development Agreement only. We do not offer direct or indirect financing, but we
may assist you in obtaining working capital through other sources. See Items 5 and 6, and other parts of this
Disclosure Document, for more information regarding Initial Franchise Fees and other costs.
2
Development Fee. The Development Fee is non-refundable. The Development Fee is described in
greater detail in Item 5 of this Disclosure Document, and this Development Fee is for the right to open and
operate a total of three Franchised Businesses (provided you comply with your development obligations under
the Development Agreement). If you choose to open more than three Franchised Businesses, your Development
Fee will be calculated as follows: (i) $125,000 for the right to open three CLUB PILATES Studios, plus an additional
$40,000 for the right to open each additional CLUB PILATES Studio (up to a total of five); (ii) $35,000 per CLUB
PILATES Studio i f y o u agree to open and operate between six and nine Franchised Businesses; and (iii) $30,000
per Franchised Business if you agree to open and operate 10 or more Franchised Businesses.
20
©30472018 Club Pilates Franchise, LLC
•20472018 Franchise Disclosure Document
v e s t m e n t f o r F ^ t Franchisee Business Thisfigure representsthetotaiestimated initial
investment required to open theinitiai Franchised Businessyou agreed t o o p e n and operate u n d e r t h e
Development Agreement You will he required to ent
the initial Franchised Business you open under your Development Agreement, most likely once you have found
aPremisesforthe business thatweapproveThe range includes all the items outlined in Charts.A. of this lt^
except for the $49,500 Initial Franchise Fee (because you are not required to pay any Initial Franchise
those Franchised Businesses you open under the Development Agreement) It does not include any ofthe costs
you will incur in opening any additional Franchised Business(es) that you are granted the right to open and
operate underyour Development Agreement.
IT5MB R55TRICTIONSON50URC550FPRODUCT5AND55RVIC55
You must operate all aspects of your FranchisedBusiness in strict conformance with the methods,
standardsandspecificationsofour5ystem. Our methods, standards, and specifications will be communicated
toyou in writingthroughourconfidentialManualsand other proprietary g u i d e l i n e s a n d w r i t i n g s t h a t w e p ^
for your use in connection with the Franchised Business and System We may periodically change our System
standards and specifications from time to time, as we deem appropriate or necessary in our sole discretion, and
you will be solely responsible for costs associated with complyingwith any modifications to the System.
You may only market, offer,sell and provide the Approved Services, as well as any related merchandise
and other products that Franchisor authorizesforsale in conjunction withthe Approved Services (the"Approved
Products") at your Franchised Business inamannerthat meets ourSystem standards and specifications. We will
provide you w i t h a l i s t of our thencurrent Approved Products and Services, along with their standards and
specifications, as part of the Manuals or otherwise in writing prior to the opening of your Franchised Business.
We may update or modify this list in writing at any time
Approved Suppliers
We have the rightto require youtopurcbaseany items or services necessaryto operate your Franchised
Business fromasupplierthatwe approve or designate(each,an"Approved Supplier"),which may include us o^
our affiliate(s).We will provide you w i t h a l i s t of our Approved Suppliers in writing as part of the Ma
otherwise in writing, and we may update or modify this list as we deem appropriate.
Currently, we have Approved Suppliers for the following items that you must purchase in connection
with the establishment and/or operation ofyour Franchised Business^!) Proprietary Initial Inventory
Sale Startup Package; (ii) the Initial FFF Package: ^ i v ) certain other exercise equipment^supplies:^
graphics and exterior signage; (vyi) insurance coverage; (v^vii) shipping and installation se
materials, including the "Webinar Training" associated with the Teacher Training Program; and ( ^ i x )
proprietary pointofsale system (the"POS Systems) and thencurrent software we require you to use in
connection with that POS System and your Studio.
21
©3047201SCIubPiiat^^o^e,^
30472018 C o c h i s e O i ^ o ^ e O o c o m e n t
We may develop proprietary products for use in your Franchised Business, including private lahel
products that hear our Marks, and require you to purchase t ^
ifyou wish to purchaseaproduct or service that we require you to purchase from an Approved Supplier
from an alternate source, then you must ohtain our prior written approval as outlined more fully in this item.
W e m a y provideour standards and specifications f o r o u r Approved Products and Services directly to our
Approved Suppliers, and may provide these standards and specifications to an alternative supplier you propose
i f ^ i ) we approve the supplier in writing as outlined
t o s i g n o u r p r e s c r i h e d f o r m o f nondisclosureagreementwithrespecttoany confidentialinformation we
disclose.
A s o f t h e d a t e o f t h i s disclosure Oocument^i) hosidos thoother than the Pre Sale Start up Package,
Proprietarylnitial Inventory Kit, I n i ^
areanApprovedSupplier for any items you are required to purchase in connection with your Pranchised
Business; and (ii) none of our officers own an interest in any of our Approved Suppliers other than us.
We reserve the rightto designate us or any of our affiliates asan Approved Supplierwithrespectto any
item you must purchase in connection with your Franchised Business in the future.
The products or services we require you to purchase or lease from an Approved Supplier,or purchase
or lease in accordance with our standards and specifications, are referred to collectively as your "Required
Purchases."We estimate that your required purchases, purchases from ApprovedSuppliers and purchases that
must meet ourspecifications in total will he a h o u t 7 0 % ^ 9 S % o f y o u r t o t a l purchases to e s t a h l i s h t h e S ^
ahout 10% ^to 20% of your purchases to continue the operation of the Studio. Please he advised that these
percentages do not include the lease payments that you make in connection with your Premises(as defined in
Item 11)
We reserve the right to derive revenue from any of the purchases (items or services) that our System
franchisees are required to make in connection with the Franchised Business. For the calendar year ending
Decemher 31, ^0462017, we derived $3^28,2^18,492,219 or 40^58% of our total revenue of
$9,^0,00027,185,793fromourfranchisees^ required purchases.
We may,hut are not obligated to, grantyourrequestto:(i) offer any products orservices in connection
with your Franchised Business thatare not Approved Products and Services; or (ii) purchase any item or service
we require you to purchase from an Approved Supplier from an alternative supplier.
If you wish to undertake either of these actions, you must request and ohtain our approval in writing
before: (i) using or offering the non approved product or service in connection with your Franchised Business;
or (ii) purchasing f r o m a n o n a p p r o v e d supplier youmust pay our thencurrent supplier or nonapproved
product evaluation fee when submitting your request, as well as cover our costs incurred in evaluating your
request. We may ask you to submit samples or information so that we can make an informed decision whether
thegoods,equipment,suppliesorsuppliermeetourspecificationsandqualitystandards.lnevaluatingasupplier
thatyouproposeto us, we consider not onlytbe quality ofthe particular product at issue, but also the supplier's
production and delivery capability, overall business reputation and financial condition. We may provide an
alternate supplier you propose w i t h a c o p y of our thencurrent specifications for any p r o d u c t s
22
©30472018 Ciub Pistes F r ^ h i s e , ^
30472018 ^ n c h i s e O i ^ i o ^ e O o c u ^ e n t
s u p p e r to soppl^ provided^
wespecify W e m a y a ^ o i ^ p e c t a p r o ^
that you ^ m b o r s e our actual costs a s s o r t e d with the t e s t i n ^ ^
We will notify you in writing within 30 days after we receive all necessary
our inspection or testing to advise you if we approve or disapprove the proposed item a n d / o r s u ^ ^
criteria we use in approving or rejecting new supplie^^
make it available to you upon request.Each supplierthat we approvemustcomplywith our usual and customary
requirements regarding insurance, indemnification and nondisclosure.if we approve any supplier,we will not
guarantee your performance of any supply contract with that supplier under any circumstances.We may re
inspect and/or revoke our approval ofasupplier or item at any time and for any reason to protect the hest
interestsandgoodwillofourSystem and Marks. The revocation ofapreviously approved product or alternative
supplier is effective immediately when you receive written notice from us of revocation and, following receipt
of our notice, you may not place any new orders for the revoked product, o r w i t h the revoked supplier.
We may, when appropriate, negotiate purchase arrangements, including price terms, with designated
and Approved Suppliers on hehalf of the System. We may establish strategic alliances or preferred vendor
programs with suppliers that are willing to supply some products, equipment, or services to some or all of the
CLU8 PILATES Studios in our System. If we do establish those types of alliances or programs, we may^i) limit
the number of approved suppliers with whom you may deal; (ii) designate sources that you must use for some
or all products, equipment and services; and (iii) refuse to approve proposals from franchisees to add new
suppliers if we believe that approval would not be in the best interests of the System.
Weand/or our affiliate(s)may receive payments or other compensation from Approved Suppliers or any
other suppliers on account of these suppliers'dealings with us,you, or other Pranchised Businesses in the
System, such as rebates, commissions or otherformsof compensation.We may use any amounts thatwe receive
from suppliers for any purpose that we deem appropriate.Weand/or our affiliates may negotiate supply
contracts with our suppliers under which we are able to purchase products, equipment, supplies, services and
other items a t a p r i c e t h a t w i l l benefit us and our franchisees.
We reserve the right to create additional purchasing cooperatives in the future. We may negotiate
volume purchase agreementswith some vendors orApproved Suppliers forthe purchase ofgoods and equipment
needed to operate the Studio.
Franchisee Compliance
When determining whetherto grant new or additional franchises, we consider many factors, including
your compliance with the requirements described in this Item 8. You do not receive any further benefit asa
result of your compliance with these requirements.
Insurance
^ You are obligated to obtain and maintain, at your sole expense, all of the insurance coverages that we
require. Your policy or policies must be written hy an insurance company licensed in the state in which you
operate the Studio.The insurance company must have at least an"A" Rating Classification as indicated in A ^
Best'sKey Rating Guide, in accordance with standards and specifications setforth inthe Manual. The standards
23
©3O472018Ciub^t^^nchi5e,^
30472018 r ^ n c h i s e O ^ i o s u ^ O o c o ^ e n t
may vary d e p e n d s on the size o f y o u r ^
your type in your area, hut we t y p i c a l
Other current insurance requirements include: (i)"ALLRI5^ or special form property coverage of no les^
current replacement cost of the Studio's equipment, fixtures and leasehold improvements (tenant
improvements) sufficient intheamount to restore the Studio to full operations (with glass coverage no less t h ^ ^
a l i m i t of $25,000 and sign coverage no less t h a n a l i m i t of $10,000 in addition to equipment, fixtures and
leasehold improvements); (ii) Business interruption insurance with coverage for at least twelve (12) months for
actual losses; (iii) if you are usingavehicle in connection with your Studio operations, Auto Liahility ( ^ ^
N o n o w n e d a u t o s ) w i t h a $ l , 0 0 0 , 0 0 0 Comhined Single Limit Each Accident for Bodily Injury a n d P r o p e ^
Damage; and (iv) Employment Practices Liahilitywithalimit no less than $1,000,000 per claim and $1,000,0^
^gg^ogate per location (and the retention may not exceed $1,000).
All insurance policies must name us and any of our affiliates as additional insured parties.
Computer System
You must purchase the computer system that we specify,including computer hardware, software, point
ofsale system, inventory control systems, and high speed network connections (collectively, the "Com
System"). The component parts of the Computer System must he purchased from approved suppliers. I f w e
require youto use any proprietary softwareorto purchase any software fromadesignatedvendor,you must sign
any software license agreements that we or the licensor of the software require and any related software
maintenance agreements. The Computer System is described in more detail in I t e m l l o f this Disclosure
Document.
This table lists your principal obligations under the franchise and other agreements. It will help you
find more detailed information about your obligations in these agreements and in other items of the
Disclosure Document.
24
©26472018 Club Pilates Franchise, LLC
20472018 Franchise Disclosure Document
Section in Disclosure
Section in Franchise
Obligation Development Document
Agreement
Agreement Item
a. Site Selection and Sections 1.2, 6.1,6.2, 7.2 Section 8 Items 11 and 12
acquisition/lease and 7.3 of Franchise
Agreement
b. Pre-opening Sections 6.1, 6.2,7.2, 7.3 Section 8 Items 5, 7 and 8
purchases/leases and 8.4 of Franchise
Agreement
c. Site development and Sections 6.1, 6.2,7.1 and Section 3 Items 6, 7 and 11
other pre-opening 7.3 of Franchise
requirements Agreement
d. Initial and ongoing Sections 5.5 and 6.3 of Not Applicable Items 6, 7 and 11
training Franchise Agreement
e. Opening Sections 2.2 and 6.9 of Section 3, Exhibit B Item 11
Franchise Agreement
f. Fees Sections 3.2.F., 5, 9.1 and Section 9 Items 5 and 6
14.2 of
Franchise Agreement
g. Compliance with Sections 1.2, 2.2, 4.2, 6.4, Section 3 Item 11
standards and policies 6.6, 6.7, 7.1,7.3,7.4,8.7
/ Operating Manual and 9.3 of Franchise
Agreement
h. Trademarks and Sections 1.1, 4, 12.1, 15.1 Section 13 Items 13 and 14
proprietary and 15.3 of Franchise
information Agreement
i. Restrictions on Sections 1.3, 2.1,2.2, 7.1, Not Applicable Items 8 and 16
products/services 8.1 and 8.4 of Franchise
offered Agreement
j . Warranty and Section 8.3 of Franchise Not Applicable Not Applicable
customer service Agreement
requirements
k. Territorial Sections 1.3 and 8.8 of Section 1, 3, and Item 12
development and FranchiseAgreement Exhibit B
sales quotas
1. Ongoing Sections 8.4 and 10.3 of Not Applicable Items 8 and 11
product/service Franchise Agreement
purchases
m. Maintenance, Sections 3.2.D. and 7.4 of Not Applicable Items 6 and 17
appearance and Franchise Agreement
remodeling
requirements
25
©39472018 Club Pilates Franchise, LLC
39472018 Franchise Disclosure Document
Section in Disclosure
Section in Franchise
Obligation Development Document
Agreement
Agreement Item
ITEM 10 FINANCING
We do not offer direct or indirect financing for any amount due under the Franchise Agreement or
Development Agreement. We do not guarantee your note, lease or any other obligation.
Except as listed below, we are not required to provide you with any assistance.
26
©30472018 Club Pilates Franchise, LLC
30472018 Franchise Disclosure Document
A Preopeomg A s k a n c e
Franch^e Agreement
2. if the Authorized Location for your Studio has not been identified at the time the Franchise
Agreement is signed, we wiii work with you to designateageographicai area within which you must secure an
Authorized LocationforyourStudio("DesignatedMarketArea").(FranchiseAgreement, S e c ^
comply with our obligations with respect to site selection assistance and site approval as set forth more fully
below in this Item under the heading "Site Selection Assistance and Time to Open".
S. Concurrently with the execution ofyour Franchise Agreement, we will loan you one copy ofthe
Manual,which contains mandatory and suggested specifications, standards and procedures. The Manual is
confidential and remains our property. We may modify the Manual. (Franchise Agreement, Section 6.4).The
Table of Contents of the Manual is attached to this Disclosure Document as Exhibit 5. The Manual currently
consists of S17pages.
5. Within SOcalendar days of execution ofyour Franchise Agreement, we will provide you (through
the Manual or otherwise) w i t h a l i s t of the Pilates fitness equipment and gear,standard fixtures, fur^^^
supplies, and signs to be used in the Studio, as well asalist of Approved Suppliers(Franchise Agreement, Section
66)
6. We will license you the use of ourtrademarks (Franchise Agreement, Section 4.2).
7. We will consult and advise you on the advertising, marketing andpromotion for the Grand
Opening o f t h e Studios including your imolem
activity you conduct in coordination with the Opening Support Program provided hyourthencurrentAooroved
Supplier (Franchise Agreement, Section 6.9).
We are not required to provide any other service or assistance to you before the opening of the Studio.
Yoo must a s s u m e ^ c o ^ ^ b ^
and dev^opingaPremises for your Franchisee Business; a n d ^
building out the Premises for use asaFranchised Business, aiiio a c c o r d a n c e s
specifications, if the Authorized Location for your Studio has not heen identified at the
Agreement is signed, we wiii assign youaOesignated
Agreement, Section 1.3).
We may provide you w i t h ^ i ) our current written site selection guidelines, to the extent such g u i d e ^ ^
are in place,and any othersiteselectioncounseiingandassistancewe determine isappropriate;and(ii)thecontact
information ofany local real estate hrokerthatwe have an existing relationship with and that is familiar w i t h o u t
confidential site selection/evaluation criteria, if we know any such brokers in or around the D e s i g n a t e d ^
Areayouareassigned.(FranchiseAgreement,Sections1.2,1.3and61)
Our guidelines for site selection may require that you conduct, at your expense, an evaluation of the
demographicsofthemarketareaforthelocation.ldeally,theAuthorized Location ofyourStudiowill be
national tenant, anchored commercial retail center that meets our then current requirements for population
density,demographics, available parking, traffic flow and entrance/exit from the siteThet^^^
at least 1,S00 square feet and be inarectangular shape of 25 feet by 60 feet (Franchise Agreement, Section
61)
Ifyou locateasite, we will approve or disapprove ofthe site within 30 days after we receive any and all
reasonably requested information regarding your proposed site from you (Franchise Agreement, Section 1.2).
We useasoftware program to evaluate the demographics o f a m a r k e t area for site selection approval. I f w e
cannot agree o n a s i t e , we may extend the time for you to o b t a i n a s i t e , or we may cancel the Franchise
Agreement.
We must also have the opportunityto review and approve/reject any lease or purchase agreementfora
proposed location before you enter into such an agreement.We may condition our approval o n a n u m b e r of
conditions, including: (i) the inclusion ofthe terms outlined in Sections.2 ofthe Franchise Agreement an
5 t o the Franchise Agreement in the lease for the location; and (ii)receivingawritten representation from the
landlord of the Premises that you will bave the right to operate the Studio, including offering and selling
ApprovedProducts and Services,throughout the t e r m o f your Franchise Agreement.(Franchise Agreement,
Sections22(C)and7.2, and Exhibits)
YoumustsecureanAuthorizedLocationthatweapprovewithinsix(6)monthsofexecutingyourFranchise
Agreementfor that Franchised Business orwemayterminate that Franchise Agreement. (Franchise Agreement,
Section 1.2).
We will authorize the opening of your Studio when (i) all of your pre opening obligations have been
fulfilled, (ii)pre opening training has been completed, (iii) all amounts due us have bee
insurance policies(and payment of premiums)and all other required documents have been received by us, and
(v) all permits have been approved. (Franchise Agreement, Sections S.4,5.S, 6.3 and 10.4).
^ D Thetypical length of time between the signing of the Franchise Agreement and^the time you open your
28
© 3 O 4 7 2 0 1 8 C i ^ P i ^ s F r a n c e , LLC
30472018 C o c h i s e O i s c i o ^ e O o ^ m ^ t
Studio is approximated t h r e e s
the time necessary to obtain a o a c c e p t a b i e ^
the construction and operation ofthe Franchised Business, to complete constructi^^
affected hy weather conditions, shortages, delivery schedules and other similar factors, to complete the i^^^
and exterior of the Franchised Business, including decorating, purchasing and installing fixtures, eq^^
signs, and to complete preparation for operating the Franchised Business, including purchasing any inventory or
supplies needed priorto opening.
You are required to open your Franchised Business within s i x ^ m o n t h s of executing your Franchise
Agreement, hutwe may agree in writingto provideyou with an additional t h r e e ^ m o n t h s t o o p e n y o u r S t u d i o if
you (a) have already secured an approved premises for your Studio, and (h) are otherwise making diligent and
continuous efforts to huildout and otherwise prepare yourFranchised Business for openingthroughoutthes^
month period following the execution of your Franchise Agreement. If you do not open your Studio within the
time period setforth inthe Franchise Agreement, wewill havethe option toterminate yourFranchiseAgreement.
(Franchise Agreement, Sections 1.2 and 2.2).
^metoOpen.^ev^opment^reement^op^co^
Ifyou have entered intoaOevelopment Agreement to open and operate three (3) or more Franchised
Businesses, your Development Agreement will includeaOevelopment Schedule containingadeadlinehy which
you musthaveeachofyour Franchised Businesses open and operating. (Development Agreement, Exhibit A).
^ror^c^seA^eement
2. We will provide additional training to you and any ofyour employees at your request. You are
responsible for any and all costs associated with such additional training (Franchise Agreement, Section 6 . ^
4. We may institute various programs for auditing customer satisfaction and/or other quality
control measures (Franchise Agreement, Section 8.2).
5. We will maintain and administer the marketing fund (tbe "Marketing Fund") (Franchise
Agreement, Sectional).
T^e^r^et^^n^
Weare not obligated to ensurethat Marketing Fund activities or dollars are spent equally,onapro rata
basis, eitheronyourStudio, orall Studios in an area. Ahrief statementregardingtheavailahili^
franchises may be included in advertising and other items produced using the Marketing Fund, but we will not
otherwise use the Marketing Fund to pay for franchise sales or solicitations.
R^asonabloWe will have the right to make disbursements from the Marketing Fund will bo madosololy
for the payment of , as we determine aoorooriate to cover the costs and expenses incurred in
connoctionassociated with the gonoralmarketing, advertisingandpromotion of the brand,Marks and tho.
System, Studio locationsandBor the Approved Productsand Services, including: the c o s t o f formulating,
developing and implementing advertising and promotional campaigns; and the reasonable costs of
administering the Marketing Fund, including accounting expenses and the actual costs of salaries and fringe
benefits paid to our employees engaged in administration ofthe Marketing Fund^andBor creation, development
andBor placement of any creative andBor implementation of any campaigns associated with the same. The
MarketingFundisnotatrustorescrowaccount,andwe have nofiduciaryobligations regarding the Marketing
Fund. W e w ^ m a y retain independent certified public accountants to prepare an annual audit ofthe Marketing
Fund,attheexpenseoftheMarketingFund, and sendacopy of the audit to franchisees upon written request.
Our company owned or affiliate owned Studios, if and when operating, will contribute to the Marketing Fund a
the rate provided in our Franchise Disclosure Document. Should the advertising contribution for the System
decrease at any time, we have the right to reduce our contribution from company owned or af^illate owned
Studios to the rate specified forfranchised locations.
We are not required to spend all Marketing Fund contributions in the fiscal year they are received.
You agree to participate in all Marketing Fund programs. The Marketing Fund may furnish you with
marketing, advertising and promotional materials; however, we may require that you paythe cost of producing,
shipping and handling for such materials.
30
©30472018 Club Pilates Franchise, LLC
20172018 Franchise Disclosure Document
O u n n g t h e f i ^ t r e n d e d on OecemberS^ 2 0 ^ 2 0 1 ^ tbeMarketing Fund s p e n t ^ S ^ o f ^5
contributions on p r o d u c t i o n ^ ^ ^ o f ^ c o n ^ b u ^ ^
on administrative expensos, and 1^5% of its contributions on intornotroioto^
otber oniineoromotionai efforts
A^ve^s^^ner^^Loc^A^vert^n^^e^
You are responsible for iocai marketing activities to attract members to your Studio. We require you to
submit samples of aii advertising and promotional materials (and any use of tbe Marks and/or otber forms of
commercial identification)for any media, includingtbe Internet, World Wide Web or o t b e ^
obtainouradvanced written approval b e f o r e a n y f o r m o f cobranding, or advertising w i t b o t b e r brands,
products or services (FranchiseAgreement, S e c t i o n s )
You must strictly follow tbe social media guidelines, code of conduct, and etiquette as set forth in tbe
Manual regarding social media activities. Any use of Social Media by you pertaining to the Studio must be in
good t a s t e a n d n o t linked to controversial, unethical, immoral, illegalorinappropriatecontent. You will
promptly modify or remove any online communication pertaining to the Studio that does not comply with the
FranchiseAgreementortheManual^Franchise Agreement, Section 9.3)
As part ofyour material obligations under your Franchise Agreement, you must expend at least$l,500
per month on marketing and advertising materials that we approve in connection with the promotion of your
StudiowithinyourOesignatedTerritory(your "Local Advertising Requirement"). Upon our request
provide us with an accounting of your monthly expenditures associated with your Local Advertising
Requirement, along with invoices and other relevant documentation to support those expenditures. Please be
advised that the Local Advertising Requirement is onlythe minimum amount you must expend each month, and
we encourage you to expend additional amounts on the local promotion ofyour Studio.
We have not yet establishedalocal or regional advertising cooperative. We may, in the future, decide
to form one or more associations and/orsub associations of Club Pilates Studios to conduct various marketing
related activities onacooperative basis (a "CoOp") If one or more CoOps (local, ^
formed covering your area, then you must join and actively participate. You may be required to contribute such
amountsasaredeterminedfromtimeto time by such Co-Ops. (FranchiseAgreement, S e c t i o n s )
O^en^S^o^ort^roor^
Once your real estate lease is signed, you must being undertaking the "ore-sale" phase of opening your
Studio (the ^Pre-Sale Phase") wherein you will developaplan in coordinate with us and our Opening Support
Program that is designed to generate Studio clientele memberships or other sales prior to the opening of your
Studio, as well as generating prospective leads for membership sales at your Studio.The Opening Support
Program is provided by our third party Approved Supplier and is currently overseen by our internal m a r k e t s
and sales departments. Participation in the Opening Support Program is mandatory and will generally last
b e t w e e n 8 1 2 weeks depending upon the length ofyour PreSale Phase, and you will be required to expend
certain
31
©30472018 Ciub Pistes ^ n c h i ^ , ^
30472018 Franchise Oisciosure Oocument
0. Trommg
^ ^ T ^ n ^ o ^ ^ ^ ^
Please note that you may elect to havecertain ofyour initial instructors and any subsequent instructors of
your Studio participate in completingtheOrientationProgram component of our InitialTrainingPr^^
via webinar/video instruction.With that said, we recommend that at least one(1) ofyour initial instru
to the InitialTraining Program with you (or your Designated Principal or Designated Manager,asapplicab^
complete the entirelnitialTrainingProgram (including the OrientationProgramcomponent)at the training
facility(ies) we designate.
We do not chargeatuition or training fee for you or your designated trainees (Designated Operator,Designated
Manager (if appropriate) or initial instructor(s)) to attend the appropriate training program(s)bel^^
these individuals attend atthesame time priortotheopeningofyourStudio.Youwill be responsiblefor^
andexpensesassociated with these individuals attending our InitialTraining Program. (FranchiseAgreement,
Section S.5).
32
©30472018 Ciob Pistes ^ o c h i s e , ^
30472018 Cochise OisciosureOocumeot
Our primary initial training programs as ofthe Issue Date ofthis Disclosure Document are described below:
TRAINING PROGRAM
Owner/Operator Module
Hours of Hours of
Subject Location
Classroom Training Oh-The-Job Training
Club Pilates Corporate
History and Philosophy 1 0
Office-Costa Mesa, CA
Club Pilates Corporate
Real Estate 2 0
Office-Costa Mesa, CA
Club Pilates Corporate
Construction 1.5 0
Office - Costa Mesa, CA
Expectations and Club Pilates Corporate
Obligations 1 0 Office-Costa Mesa, CA
Studio and Equipment Set- Club Pilates Corporate
up and Support 1 0 Office — Costa Mesa, CA
Club Pilates Training Studio
Pilates Class 0 1 - Costa Mesa, CA
Club Pilates Corporate
Products 1.5 0 Office - Costa Mesa, CA
Intro to Studio Club Pilates Corporate
Management Software 1.5 0 Office-Costa Mesa, CA
Club Pilates Corporate
Sales and Operations 3.5 0 Office-Costa Mesa, CA
Club Pilates Corporate
Finance 3 0 Office-Costa Mesa, CA
Club Pilates Training Studio
Pilates Class 0 1 - Costa Mesa, CA
Club Pilates Corporate
Staffing and HR Support 1 0 Office-Costa Mesa, CA
Club Pilates Corporate
Marketing 3 0 Office-Costa Mesa, CA
Training Re-Cap and Club Pilates Corporate
Summation 1 0 Office - Costa Mesa, CA
Club Pilates Corporate
Test 1 0 Office-Costa Mesa, CA
TOTAL 22 2
33
©30472018 Club Pilates Franchise, LLC
36472018 Franchise Disclosure Document
DESIGNATED MANAGER TRAINWVG-PRGGRAM
TOTAL 22 0
Club Pilates Bridge Training is an instructor onboarding training. It is for all instructors bwedyou and
other System franchisees engage to work at a Club Pilates franchise location. Bridge Training is not a Pilates
certification nor is it meant to fill in gaps for non-comprehensive instructors. We normally conduct Bridge
Training monthly at corporate training centers and, as needed for new locations. Our primary instruction is
through videos, hands-on training, and a training manual prepared specifically for the Club Pilates Bridge
Training.
34
©30472018 Club Pilates Franchise, LLC
20172018 Franchise Disclosure Document
Bridge Training
Hours of Hours of
Subject Location
Classroom Training On-The-Job Training
35
©30472018 Club Pilates Franchise, LLC -
30472018 Franchise Disclosure Document
Bridge Training (Continued)
DAY 1: In-Studio PRACTICAL LEARNING
Option 1: Remote attendance at your Studio
Option 2: Club Pilates Corporate Office in
0
Costa Mesa, CA or Studio nearby
Introductions 15-20 mins Option 3: Hosted at your Studio
Option 1: Club Pilates Corporate Office in
Quick review of videos- 0 Costa Mesa, CA or Studio nearby
time for questions 20 mins Option 2: Hosted at your Studio
Option 1: Club Pilates Corporate Office in
Club Pilates Equipment 0 Costa Mesa, CA or Studio nearby
Overview 20 mins Option 2: Hosted at your Studio
Option 1: Club Pilates Corporate Office in
The CP way + Large Groups 0 Costa Mesa, CA or Studio nearby
& Mixed Levels 30 mins Option 2: Hosted at your Studio
Flow (Progressions + Option 1: Club Pilates Corporate Office in
Transitions + Creative 0 Costa Mesa, CA or Studio nearby
Sequencing) 1 hour Option 2: Hosted at your Studio
Option 1: Club Pilates Corporate Office in
0 Costa Mesa, CA or Studio nearby
Level Appropriateness 1 hour Option 2: Hosted at your Studio
Option 1: Club Pilates Corporate Office in
Spring Settings (cheat 0 Costa Mesa, CA or Studio nearby
sheet) 30 mins Option 2: Hosted at your Studio
Option 1: Club Pilates Corporate Office in
0 Costa Mesa, CA or Studio nearby
Lunch 1 hour Option 2: Hosted at your Studio
Review New Modalities and Option 1: Club Pilates Corporate Office in
class examples (TRX, Barre, 0 Costa Mesa, CA or Studio nearby
Trigger Point) 3 hours Option 2: Hosted at your Studio
Option 1: Club Pilates Corporate Office in
0 Costa Mesa, CA or Studio nearby
CP Classes 45 mins Option 2: Hosted at your Studio
Option 1: Club Pilates Corporate Office in
0 Costa Mesa, CA or Studio nearby
Teaching Demos 30 mins Option 2: Hosted at your Studio
Option 1: Club Pilates Corporate Office in
Private Training 0 Costa Mesa, CA or Studio nearby
Assessments . 30 mins Option 2: Hosted at your Studio
Bridge Training
DAY 2: In-Studio "Teach-Backs"
Option 1: Club Pilates Corporate Office in
Review any questions as 0 Costa Mesa, CA or Studio nearby
needed 1 Option 2: Hosted at your Studio
Option 1: Club Pilates Corporate Office in
0 Costa Mesa, CA or Studio nearby
Teach Full Class for Score 50 minutes Option 2: Hosted at your Studio
36
©20472018 Club.Pilates Franchise, LLC
20472018 Franchise Disclosure Document
Option 1: Club Pilates Corporate Office in
Interactive Feedback for 0 Costa Mesa, CA or Studio nearby
each Instructor 10 minutes Option 2: Hosted at your Studio
TOTAL (All Parts of Bridge
4 to 5 hours
Training) 11 to 12 hours
Vanessa Huffman, whose biography is listed in Item 2, will oversee the initial training program. She has
13 years of experience in the fitness industry and has been with us or our affiliates since October 2015. Melody
Ward, whose biography is listed in Item 2, is in charge o f t h e Bridge Training Program and has been with us or
our affiliates since 2009. We normally conduct our training monthly, as needed, but we reserve the right to
change this schedule based on (a) demand, and (b) the availability of our instructors. Our primary instruction is
through hands-on training, videos, the Manual and other instructional materials we prepare specifically for one
(1) or more o f t h e initial training programs above in this Item. We may substitute other instructors to provide
certain parts of the Owner/Operator Module or Orientation Program, but these individuals will have all
completed the appropriate portion of the Initial Training Program on which they provide instruction.
Around the time you first open your Studio, we may send one (1) or more representatives to your Studio
to (a) provide assistance and recommendations regarding your opening and initial operations, and/or (b) provide
additional or refresher training associated with the Owner/Operator Module and/or Orientation Program, as we
deem appropriate in our discretion. If we determine to provide such on-site assistance, it will typically last
between 1-2 business days.
In the event you have one (1) or more instructors at your Studio that have completed the Orientation
Program, then those individuals may assist in the provision ofthe Orientation Program (including reviewing and
grading the test associated with the Orientation Program) to any other Certified Pilates Instructors that you wish
to engage to serve as instructors at your Studio. (Franchise Agreement, Section 6.3).
As part of the Approved Services, we will permit you to provide the Teacher Training Program at your
Franchised Business, provided you have a Certified Pilates Instructor that has (a) completed our Orientation
Program, and (b) otherwise met our then-current criteria to serve as a "Master Instructor" of the Teacher
Training Program (which, as previously disclosed, will be set forth in the Operations Manual or supplementary
Manuals). The Teacher Training Program typically involves approximately 450 to 500 hours of instruction,
including: (i) 12 days of online "classroom/webinar" training (the "Webinar Training") that can be completed
remotely (at home or at your Franchised Business or other local Studio that is authorized to provide the Teacher
Training Program); and (ii) approximately 40 days of practical, "hands-on" training, some of which can be
completed at home and some of which must be completed at a Studio that is authorized to provide the Teacher
Training Program. (Franchise Agreement, Section 6.3).
Presently, the Studios in our System typically charge a fee of $4,750 for an individual that signs up to
attend the Teacher Training Program. As disclosed in Item 6, we receive $2,000 of that $4,750 fee as
consideration for that individual to have access to our proprietary Webinar Training (and any other materials we
determine appropriate in connection with the Teacher Training Program). The remaining $2,750 is paid to the
Studio where the individual obtains the rest of the Teacher Training Program instruction, which may be your
37
©3O472018 Club Pilates Franchise, LLC
30472018 Franchise Disclosure Document
Fraochised Busmen ( p r o v ^ ^
the s e r v ^ o f a ^ u b Pistes " M a s t ^
franchise Agreement, Section 5.5)
Our standard franchise offering assumes that your initial instructor(s) will already he Certified
Instructors.Please note, h o w e v e r , t h a t ^ i ) w e w i l l describe the proprietary Teacher Training Program
heprovidedaspartofaStudio'sApprovedServicesinourOperations Manual or otherwritten materials that we
provide to you; and (ii) we may permit you to have one (1) or more instructors complete the TeacherTraining
Program while you are securing an approved premises foryourStudio and otherwise developing that Studio for
opening (hut this may involveahigher investment than our standard franchise offering described in Item 7).
B^d^onoBTro^^
We may also provide, and require that you ^and your Designated Operator and Designated Manager,as
appropriate) attend, u p t o five (5) days of additional trainingeach year at our designated training^^^
not charge anytrainingfee in connection with such trainingthat we require you to attend.(Franchise Agreement,
Sections).
You may request that we provide certain additional or refresher training to you, either at one (1) of our
designated trainingfacilities or onsite at your Pranchised Business. We reserve the r ^
current training fee hased on the numher of days of such training that we provide at your request (regardless of
location). (FranchiseAgreement, Section 6.3).
You will he responsible for the costs and expenses associated with you and your designated personnel
attending anysuchadditionaltraining described in this Item.(Franchise Agreement, Sections 5.5 and
You must acquireacomputerfor use inthe operation ofthe Studio. You must record all ofyour receipts,
expenses, invoices, memberlists,classand employee schedules, andother business information promptlyinthe
computer system and use the software that we specify or otherwise approve. Currently, the approved and
required software for use in the Studio is "ClubReady,"anonline/wehbased business management program
used for class scheduling, processing member credit and debit card payments, keeping your business records
and generating business reports among other things. A t t h i s t i m e , w e have approved no other compatible
program hut we reserve the right to do so at our sole discretion. If the approved supplier for the required
software changes, you must migrate your operations to the new required software at our direction. Thedetails
of these standards and requirements w i l l b e describedin theManual or otherwise in writing and may he
modified in response to changes in marketing conditions, business operating needs, or technology. (Franchise
Agreement, Sections 5.4,5.7 and 10.3)
You must purchase or lease, and thereafter maintain, such computer hardware and software, dedicated
high speed communications equipment and services, dedicatedteiephone and powerlines,modem(s),speakers,
and other computer related accessories or peripheral equipment as we may specify,forthe purpose of, among
other functions, recording Studio sales, scheduling classes, and other functions that we require. Youmust
provide such assistance as may he required to connect your computer system withacomputer system used hy
us We will have the right, on an occasional or regular hasis, to retrieve such data and information from your
computer system as we, in our sole and exclusive discretion, consistent with consumer privacy laws, deem
necessary. You must operate your computer system in compliance with certain security standards specified hy
us, which may he modified at our discretion from time to time. In view of the interconnection of computer
systems and the necessity that such systems he compatible with each other,you expressly agree that you will
strictly comply with our standards and specifications for all item(s) associated with your computer syst^^
will otherwise operate your computer system in accordance with our standards and specifications, franchise
Agreement, Sections54and 10.3).
To ensure full operational efficiency and optimal communication capability hetween and among
computer systems installed hy you, us, and other Cluh Pilates franchisees, you agree, at your expense, to keep
your computer system in good maintenanceandrepair,and following our determination that it w i l l h e
economical or otherwise beneficial to the System to promptly install such additions, changes, modifications^
substitutions and/or replacementtoyour computer hardware, software, communicationsequipmentand
services, telephone and power lines, and other computer related facilities, as we direct.
We reserve the right to require you to update or upgrade any computer hardware or software during
the term o f t h e franchise, and i f w e choose to do so, there are no limitations on the cost and frequency ofthis
obligation. The approximate cost of the ComputerSystemincludingacomputer or tablet computer,hardware
andsoftware isapproximately$l,200but our ApprovedSuppliermaypermityoutopaythisout o v e r l y months.
There is no initial fee to obtain the software. The approximate cost of any annual maintenance upgrades or
updates or maintenance support contracts varies widely from $ 0 t o $800, which does not include the software
fee of around $269 per month. We have no obligation to provide ongoing maintenance, repairs, upgrades or
updates, and any such obligations would be those of the software licensors.
IT5M^ TERRITORY
You will operate the Studio ataspecific location approved by us (referred to as your^Authorized
Location"). Once you have secured your Authorized Location, we will provide youaOesignatedTerritory within
whichyouwill have certain protected rights. YourOesignatedTerritorywillcontainamaximumofS0,000peo^^^
which will be approximatelyatwomile radius around your Studio, unless your Studio is located i n a m a j o r
metropolitan downtown area or similarly situated/populated central business district (a^Cent^^^
District") If your Studio is located inaCentral Business District, your D e s i g n a t e d T e r ^
people but may be limited toageographic area comprised of anywhere f r o m a r a d i u s o f t w o blocks to two miles
around yourStudio,aswedeem appropriate in our discretion.The size of your OesignatedTerritory may vary
from the territory granted to other franchisees basedon the location and demographics surrounding your
Studio.
39
©3O4720^C^Piiat^^nc^.L^ ^
20472018 Franchise O ^ i o s u ^ O o c u m e n t
The bouodanes ofyour O e s i g n ^
(hoth o a t u r ^ a n d m a o m a d ^ o r county ^ amap.Thosourcosweuseto
determinethe population within your Oe^gnatodTerritory^^
(such as data published h y t h e U ^ C o n s u s B u r e ^ ^
Except as expressly provided in the Fraochise Agreement, you have no right to exclude, control or
impose conditioos on the location, operation or otherwise of present or future Studios, using aoy of the ot^^
braods or Marks that we now,or in the future, may offer,apd we may operate or license Studios or distribution
channels of aoy type, licensed, franchised or company owned, regardless of their location or proximity to the
Premises aod whether or not they provide services similarto those that you offer. You do not have any rights
with respectto other and/orrelated businesses, products and/orservices, in which we may be involved, now or
in the future.
While you and other Club Pilates Studios will be able to provide the Approved Services to any potential
clientthat visits or otherwise reaches out to your Studio, you will not be permitted to actively solicit
clients outside your OesignatedTerritory, unless we provide our prior written consent. Likewise, oth^
franchisees are not permitted to solicit and/or recruit prospective clientele within your DesignatedTer^^^
You will not be permitted to advertise and promote your Pranchised Business via advertising that is directed at
those outsideyourOesignatedTerritorywithoutourpriorwritten consent, which w e w i l l not unreasonable
withhold provided (a) the area you wish to advertise in is contiguous to your OesignatedTerritory,and(b)that
area has not been granted to any third party in connection with a Club PilatesStudio(or Development
Agreement) of any kind.
40
©30472018 Club Pilates Franchise. LLC . ,
30472018 Franchise Disclosure Document
Development Agreement
Each Franchised Business you timely open and commence operating under our then current form of
franchise agreementwillbeoperated:(i)fromadistinctsitelocatedwithintheDevelopmentArea;and
its own OesignatedTerritorythat we will defineonce the site forthat Franchised Business has been approved.
We will not own or operate, or licenseathirdpartythe right to own or operate,aStudio utilizing the
Marks and System within the Development Area until the earlier of: (i) the date we define the Oesignat^^
Territory of the finalFranchised Business you were granted the right to operate under the Development
Agreement; or (ii) the expiration or termination o f t h e Development Agreement for any reason Your
Development Area will be exclusive during this time period.
Upon the occurrence of any one of the events described in the preceding paragraph,your territorial
rights within the Development Area will be terminated, except that each Franchised Business that you have
opened and are continuously operating as of the date of such occurrence will continue to enjoy the territorial
rights within their respective DesignatedTerritories that were granted under the franchise agreeme^^^^
entered into for those Franchised Business(es).
Reserved Rights
We and our parent/affiliates reserve the exclusive right to conduct the following a c t i v e
Franchise Agreement and/or Development Agreement (as appropriate): (i) establish and operate, and license
anythirdpartythe rightto establish and operate, other Studios and Franchised Businesses using the Marks and
System at any location outside of your Designated Territory(ies) and, if applicable. Development A r e a ; ^
market, offer and sell products and services that are similar to the products and services offered by the
Franchised Business underadifferenttrademarkortrademarksatanylocation, within or o u t s i d e t h e D e s ^
Territory(ies) and, if applicable, the Development Area; (iii) use the Marks and System, as well as other su^^
marks w e d e s i g n a t e , t o d i s t r i b u t e a n y A p p r o v e d R r o d u c t s a n d / o r S e r v i c e s i n a n y a l t e r n a t i v e c h a n n e l o f
distribution,within or outside theTerritory(ies) and Development Area (including the
catalog sales, toll free numbers, wholesale stores, etc.), as further described below; (iv) to ac^^^^
or otherwise affiliate with, and afterthat own and operate, and franchise or license others to own and operate,
any business of any kind, including, without limitation, any business that offers products or services the same
or similarto the Approved Products and Services (but under different marks), within or outside your D e s i g n a ^
Territory(ies) and, ifapplicable,DevelopmentArea; and (v) usethe Marks and System, and licenseothers to use
41
©3O472018CiobPiia^^n^e,^
Franchise O i ^ o s ^ O o c u m e o t
the Marks and System, to engage in any othe^
and, if ap^icahie, your Oevelopment Agreement.
Neither the Franchise Agreement nor Oeveiopment Agreement grants you any right to engage in any of
the activities outlined in the preceding paragraph,or to s h a r e m a n y of the proceeds receiyedh
parent/affiliates or anythird party from these activities, unless we otherwise a g r e e i n g Further,wehave
no obligation to provide you any compensation for soliciting or accepting orders (via alternate channels of
distribution) within your Territory.
InternetSalesBAIternativeChannelsofCommerce
We may sell products and services to members located anywhere, even if such products and services
are similar to what we sell to you and what you offer at your Studio. We may use the internet or alternative
channels of commerce to sell CLUB PILAT5S brand products and services. You may only sell the products and
servicesfromyourapprovedStudiolocation, and mayonlyusetheinternetoralternativechannelsof commerce
to offer or sell the products and services, as permitted by us, in orderto register members for classes. Wemay
require you to submit samples of all advertising and promotional materials (and any use of the Marks and/or
other forms of commercial identification) for any media, including the Internet, World Wide Web or otherwise.
We retain the rightto approve or disapprove of such advertising, in our sole discretion. Any use of social media
byyoupertainingto the Studio must be in good taste and not linked to controversial, unethical,immoral,
or inappropriate content. We reserve the right to ^occupy^ any social media websites/pages and be the sole
provider of information regarding the Studio on such websites/pages (e.g.,asystemwideFacebook page). At
our request, you will promptly modify or remove any online communication pertaining to the Studio that does
not complywith the Franchise Agreement orthe Manual.You are not prohibitedfrom obtaining members over
the Internet provided your Internet presence and content comply with the requirements of the Franchise
Agreement.
Additional disclosures
NeithertheFranchiseAgreementnortheOevelopmentAgreementprovidesyouwithanyrightoroption
to open andoperate additional Franchised Businesses ( o t h e r t h a n as specifically provided for in your
Development Agreement if you aregrantedmulti-unitdevelopment rights). Regardless,each Franchised
Business you are granted the right to open and operate must be governed by its own specific form of Franchise
Agreement.
We have not established other franchises or company-owned outlets or another distribution channel
offering or selling similar products orservicesunderadifferenttrademark. We have not established, no^
presently intend to establish,otherfranchised or companyowned businesses that are similartothe France
Business and that sell our Approved Products and Services underadifferent trade name ortrademark, but we
reserve the right to do s o i n the future without your consent. Certainof our affiliates are involved with
franchising and other activities as previously disclosed in I t e m l o f t h i s Disclosure Document, and such a f ^
reserve the right to continue conducting franchising and other activities.
42
©30472018CiobPi^sF^ochi^,LLC
30472018 C o c h i s e O i s c i o s ^ O o c u m e n t
ITEM 13 TRADEMARKS
We grant you the right to operate a Studio under the following Marks; we may authorize you to use
ancillary Marks as well. The following Marks are registered and owned by us on the Principal Register or the
Supplemental Register of the United States Patent and Trademark Office:
CLUB PILATES
Reg. No. 5320156 Reg. Date: Oct. 31,2017
CLUB P I
LATE
|
Gt-UB PI1ATBS Reg. No. 4406173 Reg. Date: September 24, 2013 44
(Principal Register)
43
©263^2018 Club Pilates Franchise, LLC
39472018 Franchise Disclosure Document
Mark Registration Number Registration or Glass
Application/Filing Date
Reg. No. 5090777 Reg. Date: November 29, 2016 44
(Principal Register)
Do PILATES. DO LIFE. Reg. No. 5337925 Reg. Date: November 21, 2017
(Word Mark)
DO LIFE
DO DILATES. DO LIF
I Reg. No. 5337929 Reg. Date: November 21, 2017
In addition, tho following Works arc ponding on tho Principal Register o f t h e United States Patent and
Tradomark Office:
CLUB PILATCS Serial No. 87015270 Filing date: April 26, 2016 44
(Word Mark) (Principal Rogistcr)
Do PILATCS. DO LIFE. Serial No. 87006969 Filing date: April 20, 2016 44
(Word Mark) (Principal Rogistcr)
DO LIFE.
44
©30172018 Club Pilates Franchise,.LLC
2O&72018 Franchise Disclosure Document
DO PILATCS. DO Lin. Sefial-No. 87010187
(PfmtfpaWtegj&tep)
Filing Date: April 22, 201& 4i
m
CLUB PILATES
We expect and intend to submit all affidavits and other filings necessary to maintain the registrations
above. Wc assort common law rights with respect to tho Marks since we, or our affiliates, wore tho first to use
the resportivo marks. A registration on tho^Soppfemental Register grants us tho right to use the registered ®
symbol when the mark is used with tho Club Pilates Studio and any related products and services. It will also
block later filed applications from using confusingly similar marks for related goods. A registration on tho
Supplomontal Rogistcr does not provide all tho protections of o. registration on tho Principal Register. For
example, a Supplemental Registration does-not convoy-the presumptions of validity, ownership and exclusive
rights to use tho mark that attach with a registration on tho Principal Register. A Supplemental Registration
cannot bo used to stop importation of counterfeit products. Also, a Supplemental Registration can novor become
incontestable.
There are no presently effective determinations of the United States Patent and Trademark
Office, the Trademark Administrator of any State, or any court, nor any pending material litigation involving any
of the Marks which are relevant to their use in any State. There are no pending interference actions or
opposition or cancellation proceedings that significantly limit our rights to use or license the use of the Marks in
any manner material to the System. We have filed all required affidavits for the Marks and will continue to do
so. None of the Marks' registrations have come up for renewal at this point so we have not yet renewed any of
the Marks' registrations.
You must follow our rules when you use the Marks. You cannot use our name or any of the Marks as
part of a corporate name or with modifying words, designs or symbols except for those which we license
to you. You may not use the Marks in connection with the sale of an unauthorized product or service or in
a manner not authorized in writing by us. You must not use any other trade names or trademarks in the
operation of the Studio without first obtaining our written consent. You must not establish a website on the
Internet using any domain name containing the Marks or any variation thereof without our written consent. We
retain the sole right to advertise on the Internet and create a website using the Marks as domain names.
If it becomes advisable, in our sole discretion, for us to modify or discontinue use of any of the Marks,
or use one or more additional or substitute Mark, you must comply with our directions to modify or otherwise-
discontinue the use of such Mark within a reasonable time after notice by us. We will not be obligated to
compensate you for any costs you incur in connection with any such modification or discontinuance.
You cannot seek to register, re-register, assert claim to ownership of, license or allow others to use or
otherwise appropriate to itself any ofthe Marks or any mark or name confusingly similar to them, except insofar
as such action inures to the benefit of Franchisor and has our prior written approval. Upon the,termination or
45
© 2 0 ^ 2 0 1 8 Club Pilates Franchise, LLC
303^2018 Franchise Disclosure Document
caoce^oooftheF^nch^eAg^
reprodo^ionsor^mu^^^
surrender to u s ^ M a r k s which you may have u s e d i o c o o n e c t ^
We are not aware of any prior superior rights or infringing uses thatwould materially affectyour use of
the Marks. But, there is alwaysapossihiiity that there might he one or more businesses, similar to the business
covered bythe Franchise, operating in or nearthearea(s)whereyou may do business, usinganame, trademark
and^or trade dress similar to the Marks and with superior rights to the name and^or trademark We strongly
urge you to research this possibility, using telephone directories, local filings and o ^ ^
any money,sign any documents or make any binding commitments. If you do not research the possibility of
othertrademarks in this business, you may be at risk.
There are no agreements currently in effect, which significantly limit our rights to use or license the use
o f t h e Marks.
IT^M^ PAT5NTS,COPYRi^T5ANOPR0^5TARYINFORMATiON
We have no registered copyrights, nor are there any pending patent applications that are material to
the franchise. However,we claim copyrights on certain forms, advertisements, promotional materials, software
source code and other Confidential Information as defined below.
There currently are no effective determinations of the Copyright Ofl^ce (or any court regarding any o^
the copyrighted materials.There are no agreements in effectwhich significantly limit our right^^^
the copyrighted materials.Finally,there are no infringing uses actually known to us that cou^
youruseofthecopyrightedmaterialsinanystate.Noagreementrequiresustoprotectordefendanycopyr^^
or you in connection with any copyrights.
Both duringand afterthe term ofyour Franchise Agreement, you must use the Confidential Information
only for the operation of your Studio underaClubFilates
46
^3O^2018Ciob^^^^i^.t^
30172018 ^ n c h i ^ O i ^ o s o ^ O o c u m e n t
the Confident informal
copies ofany portion ofthe C ^
unauthorized use or disclosure of the Confidentiai information. (Fra^^
We have the right to use and authorize others to use ail ideas, techniques, methods and processes
relating to the Studio that you or your employees conceive or develop.
ITEM 15 OBLI^ATIONTOPARTIC^^
Under the Franchise Agreement, we do not require, hut do recommend, that you (or the Designated
Operator) personallysupervise the Studio.You may appointaDesignatedManagerwe approve to manage daily
operations of your Studio. We will not unreasonably withhold our approval of any Designated Manager you
proposed provided the individual has successfully completed the Owner^Operator Module of our 1^^^^^
Programand,ifthatindividuaiwilibeprovidinganyApprovedServices,theOrientationProgr^^
the fullTeacherTraining Program). Once approved, your Designated Manager may assist in the direct, day^t^^
day supervision of the operations of the Studio, or to be the on premises supervisor if you choose not to
personally supervise the Studio lfyouareabusinessentity,yourDesignatedManagerneednotholdan
ownership interest in the business to he the on-premises supervisor.
You are solely responsible for the hiring and management of the Studio employees, for the terms of
their employment and for ensuring their compliance with any training or other requirements e s t a b l ^
You will keep us advised, in writing, of any Designated Manager involved in the operation o f t h e Studio and ^
contactinformation.YourFranchised Business must, at all times, be managed hy and staffed wit^
(1) individual who has successfully completed the Owner^Operator Module of our I n i t i a l T r a i n ^ ^
You and your managers and employees must complywiththeconfidentiality provisions described in Item
14.You must executeapersonal guaranty concurrentlywiththe signing ofthe Franchise Agreement.^
legal entity,having more than one owner,all owners, shareholders, partners, ^oint venturers, and any o ^
person who directly or indirectly o w n s a l O ^ or greater interest in the franchised business must executea
personal guaranty.
ITEM 16 RESTRICTIONSONW^ATT^EERAN^ISEEMAYSELL
You must offer for sale and sell, only and all those Approved Products and Services, and deal only with
those suppliers, thatwe authorizeor require; and have authorized (See Item B).Princi^^^
purchase the amount and type of equipment, including Pilates Reformers,aPilates Ballet Bar,SpringBoar^^^
E^O Chairs, TR^ equipment and other Pilates apparatuses and exercise equipment, and offer only those types
dfPilates and exercise classes that we authorize. Failure to comply with our purchasing restrictions may result
in the termination of your Franchise Agreement. We may supplement, revise and^or modify our Approved
ProductsandServicesas w e d e e m appropriatefrom time to time,as wellas our System standards and
specifications associated with the provision of these products^services.Thesechanges will be outlined in
Manuals or otherwise in writing, and there are no contractual limitations on our right to make the
changes.
47
©30172018 C i ^ P i i a ^ C o c h i s e , LLO
30172018 ^ o ^ e O i ^ i o s o ^ O o c u m e n t
I f w e disco^nue any Approved^
cease offering or selling such ^
ahealth or safety hazard (in which case you must immediately comply upon re^
not use the location of your Franchised Business for any other business purpose other than the operation of
your Franchised Business
You may not advertise, offerfor sale or sell, any products and^or services that we have not authorized
We reserve the right to change the types of authorized products and services at any time in our discretion. You
agree to promptly undertake all changes as we require from time to time, without limit, except we will not
require you to thoroughly modernize or remodel the Studio any more oftenthan once everySyears. You will
not make any material alterations to your Studio or its appearance as originally approved hyus without our prior
written approval.
You must refrain from any merchandising, advertising, or promotional practice that is unethical or may he
in^urioustoour husinessand^orother franchisedhusinesses or t o t h e goodwillassociated with the Marks
(Franchise Agreement, Section 42).
Thistahieiistscertain i m p e r l a n t p ^
these previsions in the agreements attached to this OisciosureOecoment^
Paragraphs
Provision Summary
Agreement
a. Length ofthefranchise Praochise Agreement: Theterm is 10 years from the date the Franchise
term Paragraphs Agreement is signed.
h. Renewal or extension of FranchiseAgreement: Yeu have the option to extend the term fer two
term Paragraphs consecotiveSyear periods.
c. Requirements for renewal FranchiseAgreement: Yeu have complied with aii o f t h e Franchise
or extension Paragraphs 3 ^ and Agreement provisions; you are not in default of
34 the Franchise Agreement; you have hroughtthe
Studio into compliance with our current
standards; you have given us notice of renewal
no less than 90 days nor more thanlBO days
prior to the end of the initial term; youhave
signed a then current form of Franchise
Agreement, which may contain materially
different terms than the ones contained in your
Franchise Agreement; you have signedageneral
release in substantially the form of E^hihltFto
this Disclosure Document; and you pay us a
renewal fee equal to$10,000.
e. Termination hy franchisor FranchiseAgreement: The Franchise Agreement does not provide for
without cause NetAppiicahie termination without cause.
g. "Cause" defined curahle FranchiseAgreement: The following constitute curahle defaults: you
defaults Paragraphia^ fail to comply with the Performance Standards;
or refuse to make payments due and do not cure
within 10 business days; or fail to comply with
any provisionof the Franchise Agreement not
otherwise mentioned in (h.) below or any
mandatory specification and do not cure within
the applicable cure period. Some defaults have
49
^ 3 O 1 7 2 0 1 8 ^ ^ t ^ ^ ^ i ^ ^
30372018 Franchise Oisciosure Document
Paragraph In
Provision Summary
Agreement
i. Franchisee's obligation on Franchise Agreement: Your obligations include: stop operations ofthe
termination/non-renewal Paragraphs 12,13 and Studio; stop using the Marks and items bearing
15.3 the Marks; stop using "CLUB PILATES" in any
form as part ofyour corporate name; assign any
assumed names to Company; de-identify the
premises from any confusingly similar
decoration, design or other imitation of a Studio;
stop advertising as a Club Pilates franchise; pay
all sums owed; pay all damages and costs we
incur in enforcing the termination provisions of
the Franchise Agreement; return the Manual
and other confidential information to us; return
all signs to us; assign your telephone and
facsimile numbers, electronic mail and internet
addresses to us; sell to us, at our option, all
assets o f ' the Studio, including inventory,
equipment, supplies and items bearing the
Marks; and comply with the covenants not to
compete.
50
©30172018 Club Pilates Franchise, LLC
30172018 Franchise Disclosure Document
Paragraphs
Proton Summary
Agreement
L Franchisor approval of FranchiseAgreement: We have the right to approve ail your transfers.
transfer hy franchisee Paragraphs^! andl42 We may place reasonable conditions on our
approval of any transfer.
51
©30172018 Club Pilates Franchise, LLC
30172018 Franchise Disclosure Document
Paragraph in
Proton Summary
Agreement
^anchisee Paragraphia
q. Non competition covenants FranchiseAgreement: You must not have any interest in any
during the term of the Paragraphs competitive business specializing, in whole or in
franchise part, in the sale of franchises or products that
are the sameas or similar t o a n y productor
service provided through the Studio.
Additionally,youmust not employ or seek to
employ any person employed hyus or by any of
our other franchisees, or otherwise directly or
indirectly induce or seek to induce such person
to leave his or her employment during the term
of the Franchise Agreement, without first
obtaining our consent or any other franchisee.
r. Non competition covenants FranchiseAgreement: You must not operatearetail Studio similar to
after the franchise is Paragraphs the CLUB PILATFS Studio from the premises for
terminated or expires 2yearsafterterminationwithinal0 mile radius
of any Club Pilates brand Studio. Additionally,
f o r a p e r i o d o f ^ y e a r s after termination o f t h e
Franchise Agreement, you must not shall not^i)
solicit business from customers of your former
Studio, (ii) contact any of our suppliers or
vendors for any competitive business purpose,
or (iii) solicit any of our other employees, or the
employees of Franchisor'saffiliates or any other
System franchisee, to discontinue employment.
52
©30372018 Club Pilates Franchise, LLC
30372018 Franchise Disclosure Document
Paragraphia
Proton Summary
Agreement
53
©30372018 Club Pilates Franchise, LLC
30172018 Franchise Disclosure Document
This table lists certain important provisions o f t h e Development Agreement and related agreements.
You should read these provisions in the agreements attached to this disclosure document.
SECTION IN
DEVELOPMENT
PROVISION SUMMARY
AGREEMENT OR
OTHER AGREEMENTS
a. Length of the term of the Section 1(B), Exhibit B The Development Schedule will dictate the
Development Agreement amount of time you have to open a specific
number of franchises, which will differ for each
Developer and will be specified in Exhibit B of
the Development Agreement.
b. Renewal or extension ofthe Not Applicable Not Applicable
term
c. Requirements for developer to Not Applicable Not Applicable
renew or extend
d. Termination by developer Not Applicable Not Applicable
e. Termination by franchisor Not Applicable Not Applicable
without cause
f. Termination by franchisor with Section 14 We may terminate your Development
cause Agreement with cause as described in (g)-(h) of
this Item 17 Chart.
g. "Cause" defined - curable Section 14(B) We may terminate your Development
defaults Agreement after providing notice and a 30-day
cure period (unless a different cure period is
specified below) if: you fail to meet the
Development Schedule; you fail to develop,
open, and operate each Studio and execute
each Franchise Agreement in compliance with
the Development Agreement; you
misappropriate or misuse the Marks or impair
the goodwill of the Marks or System; fail to
make monetary payment under the
Development Agreement or any Franchise
Agreement to us or our affiliate, and fail to cure
within 14 days of receiving written notice from
us; fail to correct a deficiency of a health,
sanitation, or safety issue identified by a local,
state or federal agency or regulatory authority;
or you fail to comply with any other material
term or material condition of the Development
Agreement or any Franchise Agreement.
54
©30372018 Club Pilates Franchise, LLC
2Q172018 Franchise Disclosure Document
SECTION IN
DEVELOPMENT
PROVISION SUMMARY
AGREEMENT OR
OTHER AGREEMENTS
bankruptcy petition or are adjudicated
bankrupt; a bill in equity or appointment of
receivership is filed in connection with you; a
receiver or custodian of your assets of property
is appointed; a proceeding for a composition of
creditors is initiated against you; a final
judgment is entered against you and not
satisfied within 30 days; if you are dissolved,
execution is levied against you; a suit to
foreclose any lien or mortgage against any of
your Studios is levied; the real or personal
property of a Studio is sold after being levied
upon; you fail to comply with the non-
competition covenants of the Development
Agreement; you or your principal discloses the
contents of the Manuals or other confidential
information; an immediate threat or danger to
public health or safety results from the
operation of a Studio operated by you; you or
your Principal has made a material
misrepresentation in the franchise application;
you fail on 3 or more occasions within a one (1)
year period to comply with a provision of the
Development Agreement; or you fail to comply
with the transfer conditions ofthe Development
Agreement.
Developer's obligations on Section 14(D), Section Upon termination, you have no right to establish
termination/ non-renewal 15 or operate any Studio for which an individual
Franchise Agreement has not been executed by
us and delivered to you at the time of
termination. All of your obligations under the
Development Agreement which expressly or by
their nature survive the expiration or
termination of the Agreement (including the
non-competition covenants of Section 11),
continue in full force and effect until they are
satisfied or by their nature expire.
j. Assignment of contract by Section 16(A) We have the absolute right to transfer or assign
franchisor the Development Agreement and all or any part
of its rights, duties or obligations to any person
or legal entity without your consent.
k. "Transfer" by developer - Section 16(B) A transfer includes voluntarily, involuntarily,
defined directly- or indirectly, assigning, selling,
55
© m ? 2 0 1 8 Club Pilates Franchise, LLC
2Q17-2018 Franchise Disclosure Document
ACTION IN
DEVELOPMENT
PROTON SUMMARY
AGREEMENT OR
OTHERAGREEMENTS
conveying pledging subfranchising or
otherwise transferring any of the rights created
by the Development Agreement or any
ownership interest in yoo.
1 Franchisor approve o f ^ n s f e r Section!^ We most approve all transfers, but we will not
hydeveioper unreasonablewithholdourapproval ifyou meet
our conditions.
Conditions for franchisor Section 15(C) Our conditions for approvingatransfer include:
approvai of transfer all of you and your affiliates'money obligations
must be satisfied; you and your affiliates must
not be in material default of the Development
Agreement or any Franchise Agreement;you
must executeageneral release in our favor; the
transferee must meet our then current criteria
for Developers; the transferee must sign a
written assumption agreement assuming your
liabilitiesundertheDevelopment Agreement;
y o u m u s t o u r t h e n c u r r e n t T r a n s f e r Fee;and
you must pay any referral fees or commissions
that may be due to any franchise broker,sales
agent, or any other third party.
p. Death or disability of developer Section 16(F) You will have a period of 90 days t o f i n d a
suitable legal representative that we approve to
continue the operation of your Franchised
Business, provided that personcompletesour
training program and executes eitherapersonal
guaranty o r a n e w Development Agreement.
56
©3O1720^Ci^^t^^^i^^
30-172018 Franchise Disclosure Document
SECTION IN
DEVELOPMENT
PROVISION SUMMARY
AGREEMENT OR
OTHER AGREEMENTS
57
©50472018 Club Pilates Franchise,.LLC
20172018 Franchise Disclosure Document
SECTION IN
DEVELOPMENT
PROVISION SUMMARY
AGREEMENT OR
OTHER AGREEMENTS
of the Development Agreement through the
date you attempt to engage in any competitive
activity prohibited by this Section.
58
©50472018 Club Pilates Franchise, LLC
50472018 Franchise Disclosure Document
SECTION IN
DEVELOPMENT
PROVISION SUMMARY
AGREEMENT OR
OTHER AGREEMENTS
establishment of the fair market value of assets
of the Studio will be resolved in binding
arbitration before a single arbitrator in Orange
County, California (subject to applicable state
law).
v. Choice of forum Section 22(A) Any action that is not subject to arbitration must
be brought in state or federal court in Orange
County, California (subject to applicable state
law).
w. Choice of law Section 21(A) The Development Agreement isgoverned bythe
laws ofthe state of California without reference
to this state's conflict of laws principles (subject
to state law), except that any disputes or actions
involving any non-competition covenants set
forth in any agreement with us, including the
interpretation and enforcement thereof, must
be governed by the law of the state where the
Studio is located.
Applicable state law may require additional disclosures related to the information in this Disclosure Document.
These additional disclosures appear in Exhibit G, entitled State Specific Addenda, to this Disclosure Document.
We do not currently use any public figure or personality to promote the franchise.
59
©30472018 Club Pilates Franchise, LLC
30472018 Franchise Disclosure Document
The FTC's Franchise Role p e r m ^ s a f ^
performance ofits franchised
and if the information is included in the disclosure document Financial performance information that differs
fromthatincluded in Item 19 may he given only i f ^ a f r a n c h i s o r provides the actual records of an existing
outlet you are considering h u y i n g ; o r ^ a f r a n c h i s o r supplements the information provided in this Item 19, for
example, hy providing information ahout possible performance ataparticular location or under p a r t i c u ^
circumstances.
BACKGROUND
This Item 19 discloses the historical financial information regarding the Studios that wer^
operating for the e n ^ ^ p e r i o d b e g i n n i n g s
measurement Periods and (b) operating by our System franchisees utilizing at least 1^
by our current franchise offering and System, and (c) operating utilizing tho designated software
tho POS System as required by our current franchise offering and System for the entire Measurement Por^^
(collectively,the "Representative Franchised Studios^
Rloaso bo advised that 16 ofthe Roprosentativo Studios wore owned and operated by System fronchisoos over
the Measurement Period (which^cludos two Ropresentativo Studios that were previously operated by us and
sold toafranchisoo),with tho romaining^Roprosontative Studios ownod and operated by us.Of the 77257
StudioswehadoperatingasOocomborofMarch31,201B^^,weexcludedtheinformationof(a^l5BStudios
from this Item on the grounds that they were not open and operating throughout the entire Measurement
Period(either becausetheyopened or closed atsomepoint^duringthe Measurement P e r i o d ^ a n d ( b ) 1 0 ^ ^
additional Studios from this Item on the grounds that they did not utilize at least 12 refor^^
operations as required under our current System standards and specifications (and as part of our standard
franchise offered under this Disclosure Document), and (c) eight (8) additional Studios from this ^
grounds that they did not utilize the dosignatod software providorforthe POS Systomas required by our current
franchise offeringand System fortho entire Measurement Period. ^
60
©36172018 Club Pilates Franchise, LLC
30372018 Franchise Disclosure Document
Written substantiation of the data used in preparing this information will be made available upon reasonable
request, but please note that this information was provided to us by the respective owners of the Representative
Studios (except for the company-owned Studios). We have not audited this, information or independently
verified this information.
The Roprosontativofranchisee-Owned Studios described above have sold and expended the amounts set forth
in this Item below. There is no guarantee or assurance that your Franchised Business will sell as much or spend
as much as the Representative Studios disclosed in this Item.
It is important that you review the Explanatory Notes following each Table and General Notes at the end of this
Item 19, including those notes that may disclose actual or potential differences between the operation of one
(1) or more Representative Studios and the operation of a new Franchised Business, as part of your evaluation
of our franchise offering.
1. Gross Revenue. The term "Gross Revenue" means the total revenue generated by each
RepresentativoF.ranchisee-Owned Studio over the Measurement Period, including all membership and
class packages revenue, retail sales and "teacher training" income (described in Explanatory Note No. 2
following the Chart in Part II below).. Gross Revenue may not include certain income that each
Representative Studio may have generated from third-party vendors such as Groupon by virtue of
promotions ran by the Representative Studios through those third-party vendors because these vendors
were not able to provide us with the full reports detailing the income at issue as of the Issue Date of this
Disclosure Document.
2. New Model. The term "New Model" as used herein refers to Studios where (a) the franchise owner was
selected and signed by new Club Pilates management post acquisition in 2015; and (b) the Studio was
opened and operated in accordance with the new Club Pilates studio model created by new
management post acquisition in 2015. For clarity, these 348 New Model Representative Studios are a
subset of the 4689 franchisee-owned Representative Studios.
Ihe
62
©30472018 Club Pilates Franchise, LLC
30472018 Franchise Disclosure Document
PART II: CERTAIN OPERATING EXPENSES AND RELATED INFORMATION-R€€AF
REPRESENTATIVE STUDIOS
^—Total Revenue. For ooch RoproGontotivc Studio, tho torm "Total Rovonuo" means tho total rovonuo
generated through tho offer, sale and provision of all sorvicos and products at, from or through that
Stotte-highest Gross Revenue figure over the Measurement Period?
^—Teacher Training Revenue. For each Roprosontativo Studio, tho torm "Toachor Training Rovonuo" moans
the revenue generated by that Studio the subset of 89 Franchisee-Owned Studios and 42 Franchisee-
Owned New Model Studios disclosed in the Chart above was $918,467, while the lowest Gross Revenue
figure over the Measurement Period in connection with tho sale and provision ofour proprietary Pilates
instructor training program to its cliontolo (tho "Teacher Trominc Program"), wWehwas (a) is designed
63
©50472018 Club Pilates Franchise, LLC
50472018 Franchise Disclosure Document
te-prnvWe-edweation to third-party etieftfel€-4i^Fdef-49f-W€f^*ef^^
nocosGary to bocomo a Pilates instructor, (b) tho company oweed—Repfesenta#v€—Studios made
avai^able-te-cWentelc over the M o a s ^ m e # W ^ i 0 d - a t - a f i ^ p R > x 4 m a t e ^
yee will be authorized to offer and provide at your franchised Studio provided you complete our Initial
Training Program. Please also see Explanatory Note No. 6 below for additional information on the costs
associated with the Toachor Training Program.
&—Traditional Revenue. For each Representative Studio, the term "Traditional Revenue" means the
revenue generated at that Studio over tho Measurement Period from tho sale of memberships, class
based packages and all other Approved Products and Services that these Studios are authorized to offer
and ceil, other than the revenue generated by that Studio's provision of the Teacher Training Program
(which is detailed in Explanatory Note No. 2 above).
4:—Certain Operating Expenses. The term "Certain Operating Expenses" moans the specific operating
expenses identified on tho profit and loss statement for each Gempany-ewned-Representativc Studio
over the Measurement Period (which ore sot forth in tho rows immediately following this heading in the
Chart sot forth in Part II of this Item 19).
5. Estimated Royalty. For each Representative Studio, the term "Estimated Royalty" means the Royalty Fee
we would have had to pay us over tho Measurement Period if that Studio was owned by a franchisee
and governed by our current form of Franchise Agreement (attached to this FDD as Exhibit A), which
would amount to six percent (6%) of the Traditional Revenue of that Studio over tho Measurement
Period.
3. It is important to note that tho "Estimated Royalty" figures provided for each company-owned
Representative Studio in this Part II Chart ore only an estimate. For clarification purposes, we did not
actually pay us this amount because they are not required to pay us any Royalty in connection with
operating itsSl77,557 amongst all Franchisee-Owned Studios. We included an Estimated Royalty in this
Chart for each Representative.Studio amounting to six percent (6%) that Studio's Traditional Revenue
over the Moasuromont Period (i) because that is the amount you will be required to pay to us in
connection with the Traditional Revenue you generate at your Franchised Business, and (b) in a good
faith effort to provide you with on accurate picture oftho typo of expenses you might incur in connection
with your franchised Studio(s)., and (b) $210,182 amongst the Franchisee-Owned New Model Studio
subset.
a?—Under your Franchise Agreement, the Royalty described in Item 6 of this Disclosure Document
will only apply to your Traditional Revenue. You will be required to pay us tho flat foe described
in Explonatory Note No. 6 in connection with each client to whom your Studio provides the
Teacher Training Program.
&—Estimated fees Paid in Connection With Toachor Training Revenue. Under your Franchise Agrooment,
you will be required to pay us a flat fee amounting to $2,000 in coRfteefcion-wfth-eacfr-elient you sign up
to attend tho Toachor Training Program. Like the Estimated Royalty described in Explanatory Note No. 5
above, however, the figures that are provided for each Representative Studio as tho "Estimated Fees
Paid in Connection With Toachor Training Revenue" is only an estimate that-is (a) calculated based on
tho number of clients to whom that Studio provided tho Teacher Training Program over the
Measurement Period, and (b) designed to prGvide-yeo-with-an-accuMte-picture^of-the-type-Gf-expenses
you might incur in connection with your franchised Studio. To bo clear, we did not actually pay the fee
" amounts disclosed in this Part II Chart for this lino item expense—we do riot have an agreement with
64
©3Q±?2018 Club Pilates Franchise, LLC
2W2018 Franchise Disclosure Document
o u ^ ^ o s t h o t requires p o y ^ ^
Pronehise Agreement
^ — ^ e r c ^ o n d ^ o C o s t ^ For each Representative Studio, the term "Merchandise Costs" means the amount
expended by that Studio over the Measurement Period in connection with merchandise that is sold to
clientele in connection with ciassesand memberships.
10. A ^ r t ^ n ^ ^ n d ^ r o m o ^ o n . ForeachRepresentotiveStudio^tbeterm"AdvertisingandPromotion"
means that amount expended by that Studio over the Measurement Period in connection with other
advertising and promotional materials and efforts.
14. ^ o t e r . F o r each Representative Studio, the term "Water" means the amount expended by tbat Studio
over tbe Measurement Period in connection with having running water on site at its premises.
16. No Instructor Expense. Please be advised that tho Part II Chart does not include any compensation paid
to Instructors and other personnel at the Studior
17. We strongly recommend that you speak to your business advisors to identify all types of operating costs
and expenses, including those related to marketing and advertising your Franchised Business, and
discuss them with your business advisor before entering into any agreement with us to purchase o
franchise.
18. Total Revenue Less Certain Operating Expenses. For each Representative Studio, this figure is calculated
by taking the Total Revenue figure set forth in tho Port II Chart for that Studio and deducting the Totol
of Certain Operating Expenses figure for that Studio also sot forth in that Chart. This calculation is subject
to the figures in the Chart and tho various Explanatory Notes set forth in this portion of Itom 19.
19. Average. Each line item in the Part II Chart has-w^Av^rage" column, which is calculated as follows:
a;—"Average Amount" for each revenue and operating cost line item disclosed in the Part II Chart is
calculated by taking the sum of all two (2) Representative Studios' amount for that given lino
item, and then dividing that cumulative figure by two (2); and
b—"Avg. % of Total Revenue" for each lino item is calculated by taking tho sum of all two (2)
Representative Studios' amount for that given line item, and then dividing that figure by the
cumulative Total Revenue of those two (2) Representative Studios over the Measurement
Period.
e—For each lino itom in the Average columnof the Part II Chart, one Representative Studio (or 50%)
mot or exceeded the Average of such lino itom.
b^^^^ompany^wned^epresenta^
iicensoagroomontwitbFrancb^or, buteacboftbeseiocations^asdetailed rporef^^^
lioftbisitern^doosu^^tbe^arksaodSystorninamannersirniiartob^^
required to use suob^tellectuai property in tbeoperationofanewFranobisedBusino^
^—Tbe company owned Represeotatiye Studios were not required to pay us or any otber party
an initial Franebise Fee or tbe otber ipitiai fees described in i t e m S o f tbisDiseiosure
Document. Attbe same time, none oftbecompaoy owned Representative Studios iocurrod
tbe various otber pre opening costs aod expenses over tbe Measurement Period tbat you
are iikeiy to incur in connection witb tbe deveiopmontofanewFrancbised Business—this
is because these Studios were ail^open and operating for some time as of tbe date tbe
Measurement Period commenced;
d^—Piease note that both of the company^owned Representative Studios are smaiierthon ^
square feet in size.You wiiirecaii tbat our standard franchise offering expects that your
FrancbisedBusinesswiiibeapproximateiyl,SOOsquarefeetinsize;and
2 ^ S o m e outlets have sold and earned this amount.Your individual results may differ.There is no
assurance you^ll sell or earn as much. Your results may vary upon the location of your Franchised
Business. Your results may also vary because you will be establishing and o p e r a t i n g a s t a r t u p
business.
^ ^ T h e analysis ahove in this Item may not contain complete information concerning the operating
costs and expenses that you will incur in operating your Franchised Business. Operating costs and
expenses mayvarysubstantiallyfrom business to business.
^ ^ T h e figures provided in this Item exclude certain tax liabilities forwhich you will be responsi^^^
5 ^ T h e figures disclosed in this Item may not include all the professional fees or other administrative
expenses that you might incur in connection with opening and commencing operations of your
Franchised Business, including legal and accounting fees.
^ ^ l o t e r e s t expense, interest income, depreciation, amortization and other income or expenses will
vary substantially from business to business, depending on the amount and kind of financing you
obtain to establish your Franchised Business.You should consult with your tax advisor regarding
depreciationandamortizationschedules and the periodoverwhichassets o f y o u r Franchised
67
©3O3^201SCiubPii8t^^^i^,LtC ^
30^2018 Cochise O i ^ l o ^ e O o c u m ^
Business may be a m o v e d or d e p r e c i ^
tax iegisiation. Please note that tbe ^
or amortization
^^xpensesandeosts,asweiiastbeactuaiaceountingandoperationalmetbodsempioy^^
franebisee, may signifieantiy impact profits realized in any particular o p e r a t e
yary from Francbised Business to Prancbised Business, and we cannot estimate tbe results o f a
particular Prancbised Business.Tbe revenues and expensesofyourbusinesswillbedirectlyaffected
by many factors, sucbas:(a) your Designated Territory's geographic locationandpopulation
demographics; (b) advertising effectiveness based on market saturation; (c) whether you operate
tbebusinesspersonallyorbireathird party to serve as your Designated Manager; (d) your product
and service pricing; (e)vendorpricesonmaterials,suppiiesand inventory; (f) personnel salaries and
benefits (life and health insurance, etc.); (g) insurance costs; (h) weather c o n d i t i o n s ; ^ a b ^
generate customers;^customer loyalty; (k) employment conditions in the market; and (I) the
efforts you and your personnel put into your Franchised Business.
Other than the preceding financial performance representation, we do not make any financial performance
representations. We also do not authorize our employees or representatives to make any such representations
either orally or in writing. If you are purchasing an existing C^BPILATFS Studio, however,we may provide you
with the actual records ofthat outlet. Ifyou receive any other financial performance information or projections
of your future income, you should report it to tbe our management by contacting Shaun ^rove at Club Pilates
Franchise, ^C,318SPullmanStreet, Costa Mesa, C A 9 2 ^ o r v i a t e l e p h o n e at (949) 3 4 ^ ^
TABLE 1
SYSTEMWIDE OUTLET SUMMARY
FOR YEARS 20142015 TO 20172#6
68
©50472018 Club Pilates Franchise, LLC
20172018 Franchise Disclosure Document
OUTLETS AT THE OUTLETS AT THE END
OUTLET TYPE YEAR NET CHANGE
START OF THE YEAR OF THE YEAR
20152014 1019 1939 +920
FRANCHISED 30152016 1939 3974 +3035
20172016 3974 74204 +35130
20153014 54 0-1
COMPANY-OWNED 20162015 54 43 -1
20173016 43 ao -43
20153014 4524 3443 +919
TOTAL OUTLETS 201630*5 3443 4577 +4934
2Q173Q16 4577 77204 +34127
TABLE 2
TRANSFER OF OUTLETS FROM FRANCHISEES TO NEW OWNERS
(OTHERTHAN CLUB PILATES FRANCHISE, LLC)
FOR THE YEARS 20142015 TO 20172G#
2015 0
Ml 2016 0
2017 2
20153044 0
2W=5 0
TOTAL OUTLETS
2016 0
2017 2
TABLE 3
STATUS OF SINGLE UNIT FRANCHISE OUTLETS
FOR YEARS 20442015 TO 20172046
69
©30472018 Club Pilates Franchise, LLC
20472018 Franchise Disclosure Document
CEASED OUTLETS
OUTLETS REACQUIRED
OUTLETS TERMI- NON- OPERATIONS AT END
STATE YEAR AT START BY
OPENED NATIONS RENEWALS -OTHER OFTHE
OF YEAR FRANCHISOR
REASONS YEAR
3044
0 61 0 0 0 0 01
2015
2016
AL 01 10 0 0 0 0 1
2045
3046
1 03 0 0 0 0 14
2017
3044
1 01 0 0 0 0 12
2015
AZ
4 1 0 0 0 0 2
2016 2 2 1 0 0 0 3
3044
GA 83 76 0 0 0 0 159
2017
CA 2015 15 14 6 0 0 0 23
2016 23 13 2 0 0 0 34
3044
CO 034 424 0 0 0 0 158
2017
CO 2015 1 2 0 0 0 0 3
2016 3 3 0 0 0 0 6
3044
ft 06 04 0 0 0 0 010
2017
2015 0 0 0 0 0 0 0
CT 2016 0 0 0 Q 0 0 0
2017 0 1 0 0 0 0 1
FL 2015 0 1 0 0 0 0 1
2016 1 1 0 0 0 0 2
3044
GA 02 012 0 0 0 0 014
2017
GA 2015 0 0 0 0 0 0 0
2016 0 1 0 0 0 0 1
W: 3044
01 05 0 0 0 0 06
2017
ID 2015 0 0 0 0 0 0 0
im 0 o 0 0 0 0 0
2017 0 1 0 o 0 0 1
70
©30172018 Club Pilates Franchise, LLC
30472018 Franchise Disclosure Document
CEASED OUTLETS
OUTLETS REACQUIRED
OUTLETS TERMI- NON- OPERATIONS AT END
STATE YEAR AT START BY
OPENED NATIONS RENEWALS -OTHER OF THE
OF YEAR FRANCHISOR
REASONS YEAR
2015 0 0 0 0 0 0 0
IL
2016 0 1 0 0 0 0 1
20-14
m 01 04 0 0 0 0 05
2017
IN 2015 0 0 0 0 0 0 0
2016 0 1 0 0 0 0 1
2017 1 1 0 0 0 0 2
3044
0 01 0 0 0 0 01
2015
KS
2.Q16 1 0 0 0 0 0 1
2017 1 0 0 0 0 0 1
KY 2015 0 40 0 0 0 0 i0
2016 40 0 0 0 0 0 i0
3044
MO 0 01 0 0 0 0 01
2017
LA 2015 0 40 0 0 0 0 -10
2016 0 0 0 0 0 0 0
2017 0 1 0 0 0 0 1
2015 0 0 0 0 0 0 o
MA 2016 0 0 0 0 0 0 0
2017 0 3 0 0 0 0 3
2015 0 1 0 0 0 0 1
MD
2016 1 1 0 0 0 0 2
3044
m 42 03 0 0 0 0 i5
2017
Ml 2015 1 0 0 0 0 0 1
2016 1 1 0 0 0 0 2
3044
MN- 02 01 0 0 0 0 03
2017
MN 2015 0 0 0 0 0 0 0
2016 0 1 0 0 0 0 1
3044
M0 01 05 0 0 0 0 06
2017
MO 2015 0 0 0 0 0 0 0
2016 0 1 0 0 0 0 1
71
©3Oi7.2018.Club Pilates Franchise, LLC
30172018 Franchise Disclosure Document
CEASED OUTLETS
OUTLETS REACQUIRED
OUTLETS TERMI- NON- OPERATIONS AT END
STATE YEAR AT START BY
OPENED NATIONS RENEWALS -OTHER OFTHE
OF YEAR FRANCHISOR
REASONS YEAR
2017 1 2 0 0 0 0 3
3044
0 0 0 0 0 0 0
2015
MT
2016 0 1 0 0 0 o 1
2017 1 0 0 0 0 0 1
NC 2015 0 0 0 0 0 0 0
2016 0 40 0 0 0 0 10
3044
m 0 05 0 0 0 0 05
2017
NM 2015 0 0 0 0 0 0 0
2016 0 0 0 0 0 0 0
2017 0 1 0 0 0 0 1
NJ
2015 o 0 0 0 0 0 0
2016 0 4 0 0 0 0 4
3044
WV 04 06 0 0 0 0 010
2017
2015 0 0 0 0 0 0 0
NY 2015 0 0 0 0 0 0 0
2017 0 5 o 0 0 0 5
NV 2015 0 2 0 0 0 0 • 2
2016 2 1 0 0 0 0 3
2017 3 3 0 0 0 0 6
2015 0 0 0 0 0 0 0
OK 2016 0 0 0 0 0 0 0
2017 0 1 0 0 0 0 1
2015 0 0 0 0 0 0 0
OH 2Q16 0 0 0 0 0 0 0
2017 0 1 0 0 0 0 1
3044
0 0 0 0 0 0 0
2015
OR
2016 0 1 0 0 0 0 1
2017 1 1 o 0 ;•• 0 0 2 .
PA 2015 0 0 0 0 0 0 0
2016 0 40 0 0 0 0 10
72
©30472018 Club Pilates Franchise, LLC
20172018 Franchise Disclosure Document
CEASED OUTLETS
OUTLETS REACQUIRED
OUTLETS TERMI- NON- OPERATIONS AT END
STATE YEAR AT START BY
OPENED NATIONS RENEWALS -OTHER OFTHE
OF YEAR FRANCHISOR
REASONS YEAR
3044
TN 0 02 0 0 0 0 02
2017
SD 2015 0 0 0 0 0 0 0
2016 0 10 0 0 0 0 40
3044
TX 0 01 0 0 0 0 01
2017
TN 2015 0 10 0 0 0 0 40
2016 0 1 0 0 0 0 1
2017 1 2 0 0 0 0 3
2015 o 1 fi 0 0 0 1
IX
2016 1 3 0 0 0 0 4
3044
VA 04 015 0 0 0 0 019
2017
UT 2015 0 0 0 0 0 0 0
2016 0 ±Q 0 0 0 0 40
3044
WA 0 04 0 0 0 0 04
2017
VA 2015 0 20 0 0 0 0 20
2016 20 01 0 0 0 0 21
3044
m 01 12 0 0 0 0 43
2017
WA 2015 40 02 0 0 0 0 42
2016 42 0 0 0 0 0 42
2044
TOTAL 402 92 0 0 0 0 494
2017
2015 1 0 0 0 0 0 1
WI 2016 1 0 0 0 0 0 1
2017 1 2 0 0 o 0 3
TOTAL 2015 19 26 6 0 0 0 39
2016 39 38 3 0 0 0 74
2017 74 130 0 0 0 0 204
TABLE 4
73
©30172018 Club Pilates Franchise, LLC
50472018 Franchise Disclosure Document
STATUS OF COMPANY-OWNED OUTLETS
FOR YEARS 30142015 TO 20173#G
TABLE 5
PROJECTED OPENINGS AS OF DECEMBER 31, 201730*4
PROJECTED NEW
UNIT FRANCHISE PROJECTED NEW COMPANY-
FRANCHISED OUTLETS
STATE AGREEMENTS SIGNED BUT OWNED OUTLETS IN THE NEXT
IN THE NEXT FISCAL
OUTLETS NOT OPENED FISCAL YEAR
YEAR
AL 1 01 0
AZ 65 63 0
CA 3025 4518 0
CO 47 36 0
CT 1 1 0
FL 4017 4014 0
GA 4 3 0
ID 21 01 0
IL 58 56 0
IN 1 1 0
KS 0 0 0
MAKY 1 1 0
MDMA 46 44 0
MJMD 2 2 0
Ml 1 1 0
74
©503^2018 Club Pilates Franchise, LLC
50472018 Franchise Disclosure Document
PROJECTED NEW
UNIT FRANCHISE PROJECTED NEW COMPANY-
FRANCHISED OUTLETS
STATE AGREEMENTS SIGNED BUT OWNED OUTLETS IN THE NEXT
IN THE NEXT FISCAL
OUTLETS NOT OPENED FISCAL YEAR
YEAR
MN 42 31 0
MO 4Q 40 0
MT 0 0 0
NC 45 34 0
NE 2 2 0
NJ 610 58 0
WVNM 20 0 0
m 6 3 0
GHNV 1 1 0
NY 5 4 0
OH 4 2 0
OK 42 02 0
OR 23 2 0
PA 7 6 0
SC 5 4 0
TN 20 20 0
TX 4413 810 0
UT 21 31 0
VA 25 33 0
WA 24 43 0
WI 32 42 0
' TOTAL 423151 79117 0
A list o f t h e names, addresses and telephone numbers ofour current franchisees as o f t h e Issuance Date ofthis
Disclosure Document is attached as Exhibit H.
A list of the names, addresses and telephone numbers of our franchisees who have had a franchise terminated,
canceled, not renewed or otherwise voluntarily or involuntarily ceased to do business under the franchise
agreement during the most recently completed fiscal year or who have not communicated with us within 10
weeks of the issuance date of this franchise disclosure document, is attached as Exhibit I.
In the last three fiscal years, none of our franchisees have entered any confidentiality agreements that restrict
their ability to speak openly about their experience with our franchise system.
Ifyou buy the franchise offered in this disclosure'document, your contact information may be disclosed to other
buyers when you leave the franchise system.
75
©30472018 Club Pilates Franchise, LLC
50472018 Franchise Disclosure Document
ITEM 21 FINANCIAL STATEMENTS
We have not been in business for three years or more and cannot include all the financial statements
required by the Rule for our last three fiscal years. Attached to this disclosure document as Exhibit C are our (4
audited financial for our fiscal years ending December 31, 2017, December 31, 2016 and December 31, 2015 7
and (ii) unaudited interim balance sheet as of March 31, 2017 and unaudited profit and loss-statement fop-the
period beginning January 1, 2017 and ending March 31, 2017. Our fiscal year ends on December 31 of each year.
ITEM 22 CONTRACTS
ITEM 23 RECEIPTS
76
©50472018 Club Pilates Franchise, LLC
20172018 Franchise Disclosure Document
Exhibit A
To Franchise Disclosure Document
EXHIBITS
In a number of places in this Franchise Agreement, you are asked to initial certain items to
show that they have been fully discussed with you, and read, understood and agreed to by
you. Initialing those areas does not lessen the importance of other areas or mean they are
not fully enforceable.
This Club Pilates Franchise Agreement (this "Agreement") is entered into as of the
day of , 20 between Club Pilates Franchise, LLC, a Delaware
limited liability company, doing business as "Club Pilates" ("Franchisor") and
, or his/her/their assignee, i f a partnership,
corporation or limited liability company is later formed ("Franchisee"), upon the following terms,
conditions, covenants and agreements:
RECITALS
A. Club Pilates Franchise, LLC, a Delaware limited liability company ("Licensor"), owns and
has developed and administers a system and franchise opportunity, including various fitness and
exercise techniques and methods, trade secrets, copyrights, confidential and proprietary
information and other intellectual propertyrights(collectively, the "System") for the establishment
and operation of Pilates fitness studios ("Club Pilates Studios") identified by the "Club Pilates"
trade name and other trademarks and service marks licensed hereunder (the "Marks").
B. The System includes the Marks and trade secrets, proprietary methods and information and
procedures for the establishment and operation of Club Pilates Studios, including, without
limitation, confidential manuals (collectively, the "Manual"), training methods, fitness equipment,
furniture and fixtures, marketing, advertising and sales promotions, cost controls, accounting and
reporting procedures, personnel management, distinctive interior design and display procedures,
and color scheme and decor (collectively, the "Trade Dress").
C. Franchisor grants to qualified persons who are willing to undertake the required
investment and effort, a franchise to own and operate a Club Pilates Studio offering (a) Pilates
instruction and related services that Franchisor authorizes (collectively, the "Approved Services"),
and (b) certain merchandise and other products Franchisor authorizes for sale in conjunction with
the Approved Services and Studio operations (collectively, the "Approved Products"), all while
utilizing the System and Marks.
D. Franchisee desires to obtain a franchise to use the System and Marks in the development
and operation of a Club Pilates Studio at the location specified in this Agreement (the "Studio").
1.1 Grant. You agree at all times faithfully, honestly and diligently to perform your
obligations under this Agreement and to use your best efforts to promote Club Pilates and your
Studio. Accordingly, Franchisor grants to Franchisee the non-exclusive right and license to:
A. Establish and operate a single Club Pilates Studio utilizing only the System and the
Club Pilates Marks, at a location that has been authorized by Franchisor (the "Authorized
Location"), in accordance with the provisions and for the term specified in this Agreement;
B. Use only the Marks of Franchisor under the terms of this Agreement to identify and
promote the Studio offered hereunder; and
C. Use the proprietary fitness and exercise methods and know-how, as set forth
periodically in Franchisor's operations manual, other manuals, training programs, or otherwise
communicated to Franchisee.
1.2 Site Approval Process. Franchisor will assist Franchisee in connection with site selection
by: (i) providing Franchisee with its then-current site selection criteria, to the extent such criteria
has been reduced to writing; and (ii) providing Franchisee with access to a local real estate broker
that is familiar with Franchisor's confidential site evaluation criteria, to the extent Franchisor has
established relationships with such brokers in or around the Designated Market Area (as defined
in Section 1.3 below). Franchisor will use commercially reasonable efforts to approve or reject a
proposal for an Authorized Location within 30 days of the date Franchisor receives all reasonably-
requested information regarding the proposed site. Franchisor's approval of the proposed site shall
be deemed to be a binding addendum to this Agreement upon Franchisor and Franchisee's
execution of Exhibit L which is attached hereto and incorporated herein by reference, and which
will set forth the Authorized Location. Franchisor agrees not to unreasonably withhold approval
of a site that meets its site criteria. Franchisee acknowledges that Franchisor's approval of a
proposed site is permission only and not an assurance or guaranty to Franchisee ofthe availability,
suitability or success of a location, and cannot create a liability for Franchisor. While Franchisor
will provide site selection assistance as specified in Section 6.1 herein, Franchisee alone is
ultimately responsible for selecting and developing an acceptable location for the Studio.
Franchisee agrees to hold Franchisor harmless with respect to the selection of the Authorized
Location by Franchisee. Franchisee must obtain lawful possession of an Authorized Location by
lease, purchase or other method and open for regular, continuous business within six (6) months
of the date that Franchisor accepts this Agreement. The opening date may be extended an
additional three (3) months in certain instances, as explained in Section 2.2D, below. Franchisor
has the right to terminate this Agreement if Franchisee fails to select a site for the Studio that meets
Franchisor's approval, within the time period allotted above.
("Designated Market Area") Once the Authorized Location for the Studio has been identified in
the Authorized Location Addendum^ attached hereto as Exhibit t^Franchisor agrees that^ so long
as Franchisee is in good standing, neither it nor its affiliates wiii operate or establish, or aothorize
another Club Filatesfianclnsee to operate or establish,aStudio using the Club Filates System or
Marks withina certain geographical area surrounding the AuthorizedLoeation ("Designated
Territory") The DesignatedTerritory,if any, will he defined in F x h i ^ ^
2. ACCEPTANCE BY FRANCHISEE
2.1 Acceptance by Franchisee. Franchisee accepts this Agreement and the license granted
herein and agrees to develop and operate the Studio on the terms and conditions specified herein.
Franchisee agrees to follow the System requirements in the operation of its Studio, including,
without limitation, its facilities, staff, advertising, operations, and all other aspects of Franchisor's
business and the System now in effect and changed periodically. Franchisee (or, i f Franchisee is
an entity, one of its operating principals) and its proposed Designated Manager (as defined in
Section 5.5(B) of this Agreement) must attend and complete the appropriate initial training to
Franchisor's satisfaction, as set forth in Section 6.3 of this Agreement.
2.2 Conditions. The rights being licensed herein are subject, without limitation, to the
following conditions:
G Franchisee shah submit the lease forthe Studio to Franchisor forits written consent
before Franchisee executes theleasefor the AuthorizedLoeation. The lease must contain the
provisions outhned in Sections.2 and E x h i b i t ("Lease Addendum").
D Franchisee agrees that it shall open the Studio for regular, continuous bosiness no
later than six (6) months after this Agreement is signed by Franchisor. If, through no fault of
Franehisee,theSmdio has not opened after six (6) months, Franchisor may agree in writing to
provide Franchisee with an additional three (3) months to open its Studio i f Franchisee (a) has
already secured an approved premises for its Studio, and (b) is otherwise making diligent and
continuous efforts to huildout and otherwise prepare its Franchised Business for opening
throughout the six(6) month period following the execution of this Agreement.
F. Franchisee agrees at all times to comply with the Manual, standards, operating
systems, and odier aspects of theSystem (eolleetively, the "System Standards") prescribed by
Franchisor, which are subject to change atFranchisor'sdiseretion.
3.1 Term. The term of this Agreement shall be for a period of ten (10) years beginning on the
date this Agreement is accepted by Franchisor, unless sooner terminated under Section 15. The
conditions to obtain a renewal Club Pilates franchise agreement are those stated below in Section
3.2.
3.2 Renewal. Unless terminated at an earlier date, upon the expiration of the initial term,
Franchisee shall have the right to renew this Agreement for two (2) consecutive additional five (5)
year terms, subject to satisfaction of each of the following conditions:
B Franchisee shah demonstrate that it has the right to remain in possession of the
Authorized Location for the duration of the renewal term, or that it has heen ahle to secure and
develop an alternative site aeceptahle to Franchisor;
E. Franchisee, during the term of this Agreement, shall have substantially complied
with all ofthe provisions ofthis Agreement and all other agreements withFranehisor, and shall he
incompliance with the Manual and withFranehisor'spolieies, standards and speeifteations on th^
dateofthenotieeofrenewal and at the expiration ofthe initial term;
C Franchisee shall have given Franchisor written notice of renewal no less than 90
days ormorethanl^O days before expiration ofthe initial term.
41 Name and Ownersb^ Franchisee acknowledges the validity ofthe Mark "Club
and ahotherMarksthatnowormthefntnreareorwillhepartoftheSysteni and agrees and
recognizes that the Marks are the sole and exclusive p ^
Franchisor. Franchisee further acknowledges that Franchisee's right to use the Mark^
soleiy from this Agreementandis limited to theeonduetofaStudio pursuant to and in comph^
with this Agreement and all applicahle standards, specifications and operating procedures
prescribed hy Franchisor from time to time Any unauthorized use of the Marks hy Franchisee
shaliheahreachofthisAgreementandanmfringemento^
Franehi^ee'suse of the Marks inures to the benefit ofFranehisor,whieh owns all goodwill now
and hereafter associated with the Marks.Franehiseeagrees not to contest ownership orregistration
ofthe Marks. Franehisor(and^oritsaffiliates)ownsallright,titleandinter^^^
and Franchisee has and acquires hereby only the qualified license granted in this Agreement.
Franehisorrepresents and warrants thatFranchisororits affiliates own the Marks feeand clear of
any liens or encumbrances, and that Franchisor has the right to license the use ofthe Marks,and
thelicenseeonveyedbythisAgreementdoesnotinfi^geanyvalidorenforeeabletrademarkright^
owned by any other party^ Franchisor agrees to indemnify Franchisee from any claims, costs or
fees assoeiatedwith any violation ofthis provision, subject to the requirement that Fr^^
inmiediatelynotifiedofanythirdpat^ challenge to Franehisee'sautborizeduseofany Mark un^^^
this Agreement, and Franchisor has the rightto control any related litigation.
42 U^e
© 2 ^ 2 0 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^
20^2018 Franchise Agreement
4.3 L^^atmn Franchisee agrees to notify Frane^^
aware that any person who is notaheenseeofFranehisor is nsing or infringing npon any o f ^
l^arks Franchisee may not eonintnnieate with any person other than Franchisor and its eoonsei
in connection with any snehnse or infringement. Franchisor wih have discretion to determine
what steps, if any^are to he taken in any instance ofonaothorizednse or infringement of any ofits
Marks and wih have eompiete control of any litigation or setdement in connection with any ctaim
ofan infringement ornnfaireompetitionornnaothorizedose with respect to the Marks. Franchisee
wihexeeote any and ah instmments and documents and wih assist and cooperate witii any snit or
other action undertaken hyFranehisorwith respect to such unauthorized use or infringement such
as hygiving testimony or fnmishing doeuments or other evidence Franchisor wih he responsihle
for legal expenses ineurredhy Franchisor in connection with any litigation or other legal
proceeding involving such third party. Franchisor shall not he hahle for any legal expenses of
Franchisee unless approved in writing hy Franchisor in its discretion.
5. FEES
5.1 Initial Franchise Fee. Franchisee agrees to pay Franchisor an initial franchise fee in the
sum of Forty-Nine Thousand Five-Hundred Dollars ($49,500) for a single Studio upon execution
of this Agreement (the "Initial Franchise Fee") in the form ofa cashier's check or bank wire. The
Initial Franchise Fee shall be fully earned by Franchisor upon payment and is not refundable under
any circumstance.
5.2 Royalty Fee. Beginning on the day the Studio starts generating revenue from its business
operations, and continuing during the Term of this Agreement, Franchisee agrees to pay
Franchisor, weekly, without setoff, credit or deduction of any nature, a royalty fee equal to
six seven percent (67%) of the Gross Sales (as thatterm is defined in Section 5.3, below) generated
by the Studio over the immediately preceding week (the "Royalty" or "Royalty Fee").
5.3 Gross Sales. Gross Sales means the total revenue generated by the Studio, including all
revenue generated from the sale and provision ofany and all gift cards and other approved products
5^ Initial FFF Package and Froorietat^ Initial Inventor Kit: Fre SaleStar^^
and Pre-Sales Phase Fxoenditores:Stndio Management Software.
B Once Franchisee has secured the Authorized Location ^ r the St^dio^ Franchisee
must purchase the pre-sales s t a r t s paek^e that Fr^ehisordeS^^
^cka^e"^ for u^e incoordination with the ^^^^
eommenee conducting at least 60 days
Franehiseeagrees andaeknowledges thatFranehiseemust: (i) develop the foregoingplanin
eoordm^tion with the o^enin^ support program that Franeh^
connection with Studio that is designed to generate prospective Studio clientele and members and
otherwisepromote theStudioprior Lo opemn^ith^^^
F^nchis^r^ p r i ^ r ^ plan and all Pre-Sales Phaseaetivities^ and (in) incur and
promptly pay all fees and costs associated with the OpemngSuppo^ Program and other Pre-Sales
Phase activities as and when sueh amounts become due
Franchisee further agrees to install at its expense and use the membership
aeeounting, cost control, point ofsale ("POS") and inventory control systems through the supplier
Franchisor designates. The designated, or approved, supplier(s) for these services will be updated
in the Manuals as changes are made. Over the term of this Agreement, Franchisee will also be
required to pay Franchisor's then-eurrent designated provider for the software that Frane^^
prescribes for use in connection with the Studio and the POS(the "Software Fee"), which may be
modified upon reasonable written notice to Franchisee.
5.5 Overview ofTrainin^ Programs andFees.The parties a^ree and acknowledge that:^
Franchisee or, ifFranchisee is an entity, at least one(l)ofFranehisee'soperating principals (an
"OperatingPrincipal") must complete the "Owner^Operator" Module andFranehisor'sproprietary
initial trainingprogram (the "InitialTraining Program"), as described more ^
B. ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^
D. ^ ^ ^ ^ ^ ^ ^ ^ o ^ ^ ^
"teaeher training" eonrse to elienteie of the Stndio whieh includes hoth: (i) the instruction
necessaryto eompiywith the Certified Piiates Requirements; and(ii) the Bridge Training
(eoheetiveiy,the"TeaeherTraining Program"), i f anindividuai wishes to attend theTeaehe
Training Program at theSmdio,that individual wihpayasingie fee of $ 4 ^ ^ w i t h (a) ^
heing paid out to Pranehisor for certain materials that it provides in connection with this trains
and (h) the haianee of $2^50 paid out to Pranehisee's Studio (or other Studio that is aetuahy
providing the instruction to the chent).in order to provide dieTeacherTraining Program at the
Studio, suehtrainingwihneedtoheprovidedhyanmstruetor that (a)isaCertified Pilates
Instructor that has completed the BridgeTraining Program, and (h) is otherwise approved hy
Pranehisor asa"Masterlnstruetor"(theeriteriaforwhiehwillheset forth intheManualor
otherwise in writing hy Pranehisor).
A. The Royalty Fee, Fund Contribution and any other fees owed to Franchisor or its
affiliates, will be automatically debited from Franchisee's point-of-sale operating account
administered by the designated supplier of point-of-sale services on a weekly basis throughout the
Term, unless Franchisor provides reasonable written notice that Franchisor is modifying the
collection interval (e.g., notifying Franchisee that Franchisor will be collecting Royalty Fee, Fund
Contribution and other recurring amounts due on a monthly rather than weekly basis, with such
monthly fees based on the Gross Sales of the Studio over the preceding calendar month).
B. All amounts due to Franchisor for the purchase of products, services or otherwise
are due upon receipt of an invoice from Franchisor. Any payment or report not actually received
by Franchisor on or before the due date is overdue.
D. Franchisee is required to use only the POS system provided by the designated
supplier and will pay the designated provider directly for all fees associated with the use of the
designated provider's software. Franchisee is not allowed to use an unapproved external terminal
to process transactions.
•5T85.8 Technology Fee. Franchisor reserves the right to charge Franchisee an on-going
technology fee to pay for certain aspects of Franchisee's computer system and/or software
{'Technology Fee"). Franchisor reserves the right to designate and/or change the amount, scope,
or manner of payment of the Technology Fee, including the party to whom payment is made, at
any time upon providing reasonable written notice to Franchisee. The Technology Fee may be
collected by Franchisor at the same time as the Royalty Fees due hereunder.
5_.9 Interest and Late Charges. Amounts due to Franchisor (except interest on unpaid
amounts due) not paid when due shall bear interest from the date due until paid at the lesser of one
and one-half percent (1.5%) per month, or the highest rate of interest allowed by law. Franchisor
may also recover its reasonable attorneys' fees, costs and other expenses incurred in collecting
amounts owed by Franchisee.
6.1 Site Sdecfion and Lease Nego^atmns. Ahhongh Pranehisor will provide die site
seieetion assistance described in S e e t i o n i ^ o f t ^
for ioeating, obtaining and evainating^
review and negotiation ofitstea^e, and for hiring an
negotiate the lease. The Authorized Location must meet Franchisor's then current System
standards and specifications, as set forth in the Manuals or otherwise in writing by Franchise
Franchisor reserves the right to chargeareasonablefe^
on-site evaluation to cover incurred expenses, including, but not limited to, travel, lodging,^
and wages. Franchisor agrees not to unreasonably withhold approval ofasite that meets its site
criteria.
6.2 Unit Development. Franchisor shall consult and advise Franchisee on the proper display
ofthe Marks, layout and design, procurement of Filates^fitnessequipment,reformers, spring
boards,chairs and other equipment, forniture,fixtures, surveillance cameras with audio, ^
inventories, recruiting personnel, and managing construction or remodeling ofthe Studio. After
Franchisee has exeeutedalease forthe Authorized Loeation,Franehisor shall deliver to Franchisee
speeifieations and standards for building, equipment, fhrmshings, fixtures, s
with audio, layout, design and signs relating to the Authorized Location and shall provide
reasonable eonsultationineonneetion with the development of the Studio. Franehisee'sarehitect
must make any layout, design and speeifieations provided by Franchisor site speeific. Franchisee
agrees to make no changes, alterations or modifications whatsoever to the selected layout and
design without obtaining prior written consent from Franchisor.
6.3 Training-Related Programs and Obligations. Franchisee agrees and acknowledges that
the following training obligations and requirements must be strictly complied with and adhe^
atall times during theTerm:
A. B ^ ^ ^ ^ ^ ^ ^
2. IfFranehiseehasaDesignatedManagerasdeseribedin Sections.5(B)ofthis
Agreement, Franchisee must ensure that sueh Designated Manager completes the Designated
Manager Training Program, which will typically last three (^) business days at Franchisor's
corporate headquarters or another tmining facility Franchisor designates.
B. B ^ ^ ^ ^ ^ ^ ^
(1) A^y individual that wishes to provide Fiiatesinstrnetion or any of the other
Approved Services at the Smdio must first(a) demonstrate that he/she has met aii CettifiedFiia^
Requirements and is otherwiseaCerhfiedFiiatesinstroetor, and (h)eompiete the Bri^^^
Frogram(either as part of the initialTraining Program or at some point thereafrervia^
materials and testthat is part ofthe System standards andspeeifieations^Pranehisormayte
this Agreement upon written notice toPranehiseeinthe event Pranehisee permits the Approved
Services to heprovidedhyanyindividuaithatdoesnotmeettheeriteriain this SectionifPran^
fails to comply, Pmnchisorreserves the right to charge Pranehisee its then current penalty fee
("Peoahy Pee") lor each day that Franchisee perm^
has not completed PranehisoBs required training program to provide Pilates instrtietion or any of
the other Approved Ser^iees at the Studio.
(2) Pranehisee may elect to have eertainof its initial instructors and any
subsequent instruetorsthat wish toprovide the Approved Services at theStudiopartieipatein
complehng the BridgeTraining Program component of our hnhalTraining Program remotely via
wehinar^videomstruetion,hutFranehiso^
initial instructors come to the InitiaiTraining Program with Pranchisee(orFranch^
Principal, as applicahle) and complete the entire h^ihal Training Program (includm^
Training Program component).
(4) The Studio must have at least one (1) individual that isaCertified Pilates
histruetorandthathaseompleted the Bridge TrainingProgramon-siteattheSt^dioatall times
anyApproved Services areheingprovided.
C. Discretionary On-Site Assistance. Around the time the Studio is opening, Franchisor
may send one (1) or more representatives to the Studio to (i) provide assistance and
recommendations regarding the opening and initial operations of the Studio, and/or (ii) provide
additional or refresher training associated with the Owner/Operator Module and/or the Bridge
Training Program, all as Franchisor determines appropriate in its discretion (collectively, the
"Discretionary On-Site Assistance"). In the event Franchisor notifies Franchisee that it will be
providing the Discretionary On-Site Assistance, such assistance typically lasts one (1) to two (2)
days and Franchisee must ensure that Franchisee (or its Operating Principal) and all other
management personnel are in attendance at the Studio during those days.
(1) The Teacher Training Program typically involves approximately 450 to 500
hours of instruction, including: (i) certain online "classroom/webinar" training (the "Webinar
Training") that can be completed remotely (at home, at Franchisee's Studio, or at another local
Studio that is authorized to provide the Teacher Training Program); and (ii) approximately 40 days
of practical, "hands-on" training, some of which can be completed at home and some of which
must be completed at a Studio that is authorized to provide the Teacher Training Program. The
Teacher Training Program also includes the Bridge Training Program remote orientation materials.
(2) Any individuals that wish to provide Approved Services at the Studio that
have not completed the Certified Pilates Requirements will be required to (a) attend and complete
the Teacher Training Program, or (b) otherwise become a Certified Pilates Instructor and complete
the Bridge Training Program (as described in Section 6.3.B(1) of this Agreement), all before that
individual can provide any Approved Services at the Studio. Any violation of this Section will be
grounds for termination of this Agreement upon written notice by Franchisor.
(3) Franchisee agrees and acknowledges that Franchisor is entitled to and will
receive the amounts described in Section 5.5.C in connection with each individual that attends the
Teacher Training Program at Franchisee's Studio, which is consideration for the Webinar Training
materials and proprietary content developed therein. This amount, once remitted to Franchisor, is
deemed fully earned and is not refundable under any circumstances.
6.5 ContinningSet^ice^. Franchisor shall provide sueh continuing advisory assistance and
informationtoFranehiseeinthedevelopmentandoperationofthe Studio as Franchisor deems
advisablein its discretion. Such assistance may be provided, mFranchisor'sdiscretion,by
Franchisor's direetives,System bulletins, meetings and seminars,telephone,eomputer,e-mail,
fax, personal visits, newsletters ormanuals.
6.6 Approved Lists Franchisor shall provide and from time to time, add to, alter or delete, at
Franchisor's discretion, lists of specifications, approved distributors and suppliers, approved
services and products, including, but not limited to, Filates fitness equipment and gear, and other
6.7 Pricing. Club Pilates has developed an image that is based in part on affordable prices for
Pilates classes offered by the System. To promote a consistent consumer experience, and to
maximize the value of the products and services Studios offer, Franchisor may require fixed
minimum prices for any products or services offered by the System and Franchisee. Franchisee
is obligated to use the pricing required by Franchisor, unless Franchisor consents to changes in
local pricing offered by Franchisee in order to (i) allow Franchisee to respond to unique, local,
marketing conditions, competition, or expenses; or (ii) comply with changes or interpretations in
state or federal anti-trust laws. Consistent with state or federal law, Franchisor reserves the right
to change or eliminate its pricing program in the future, or to move from a required to
recommended pricing structure.
6.8 Fund. As detailed in Section 9.1 ofthis Agreement, the Fund —if-an-when-established-
will -beis currently maintained and administered by Franchisor with the assistance of the marketing
fund committee ("MFC") to meet the costs of conducting regional and national advertising and
promotional activities (including the cost of advertising campaigns, test marketing, marketing
surveys, public relations activities and marketing materials) which Franchisor and the MFC deem
beneficial to the System.
6.9 Grand Opening Advertising Assistance.; Pre-Salcs Phase Plan Review. Franchisor
shalli_(i} consult and advise Franchisee on the advertising, marketing and promotion for the grand
opening of the Studio-- and (ii) review the Pre-Sales Phase plan developed by Franchisee in
coordination with the Opening Support Program and approve or disapprove ofsuch plan proposals,
as Franchisor determines appropriate.
7.1 Facility Specifications. Franchisee's Studio shall meet the following conditions:
A. The Studio shall be laid out, designed, constructed or improved, equipped and
furnished in accordance with Franchisor's standards and specifications. Equipment, furnishings,
fixtures, surveillance cameras with audio, decor and signs for the Studio shall be purchased from
suppliers approved or designated by Franchisor. Franchisee may remodel or alter the Studio, or
change its equipment, furniture or fixtures, only widi Franchisor's consent. Franchisee must obtain
necessary permits, licenses and other legal or architectural requirements. The Studio shall contain
or display only signage that has been specifically approved or designed by Franchisor.
B. The Studio and all fitness equipment shall be maintained in accordance with
standards arid specifications established by Franchisor or prescribed after inspection of the Studio.
©30172018 Club Pilates Franchise, LLC A-16
20172018 Franchise Agreement
Franchisee shah p r o m p t repairs
any other item of the interior or exterior
aeeordanee with sneh standards estahhshed(and updated from time to time) hyFranei^^
may he required hyFranehisee'siease
C Franehiseereeognizes that the System wih evolve. The fitness industry must
respond to new fads, new fortes of exercise, new equipment and new training techniques. The
Cluh Pilates System must change to meet customer demands. Pranehisee further understands that
Pilates fitness equipment and other equipment wears out, hreaksdown,orhecomes obsolete.
Consequently, from time to time, as Franchisor requires, Franchiseemust modemizeand/or
replace items of theTradeDressor Studio equipmentasmayhe necessary for the Studioto
conform tothe standardsfor new Studios. Further, Franchisee willhe required tothoroughly
modernize or remodel the Studio when requested hy Franchisor, hut no more than once every5
years. This may include replacing Pilates/fitness equipment and gear, and other updates and
improvements. Franchisee acknowledges that this obligation could resultmPranehiseemalring
extensive structuralchangesto, and significantly remodeling and renovating the Studio, and
Franchiseeagrees to mcur,without limitation, any capital expenditures requiredin orders
with this obligation and Franchisor'srequirements. Within 60 days after receiving written notiee
from Franchisor, Franchisee shaii have plans prepared according to the standards and
specifications thatFranchisorprescribes and Franchisee must submit those plans to Franchisor for
its approval. Franchiseeagrees to compieteah workaccording to theplans that Franchisor
approves within the time period that Franchisor reasonably specifies and in accordance with this
Agreement.Franchisor,oritsAffrliate, will hold themselves, and the Studios they operate^^
to the same high standard, and samefrequencyfor replacement and renovation as is expected of
Franchisee.
F. The Studio must have a surveillance camera with audio purchased from a
designated approved supplier installed at the Studio Thecamera(s)mustbewebaccessible.The
camera(s) willbeusedbyFranchisee to monitor teacher performance, quality assuranceand
safety. Franchisor has an absolute right to also review and monitor the camera(s) for the same
purposes as Franchisee, and to ensure compliance with the Club Pilates System. Franchisee is
responsible for ensuring customer consent and for any failure to ohtain such consent. Franchisee
agrees to indemnify Franchisor forany breaches of privacy fromFranchisee's use ofany
surveillance camera.
7.2 Lease Franchisee is solely responsible for purchasing or leasingasuitable site for
theStudio. Franchisee must utilize one of the designated retail real estate attorneys listedinthe
Manual,orotherwise communicated to Franchisee,to review andnegotiate the lease forthe Studio.
Franchiseemust submitthelease forthe Studio to Franchisor for its writtenconsenthefore
Franchisee executes the lease for the Authorized Location. Franchisor will not withhold consent
arbitrarily; however,any lease must contain substantiallythe following provisions^!)
premises will be used only for the operation ofaClub Pilates Franchise;" (2) "The employees of
Franel^sorwillhavetherighttoentertheleasedpremises to make any modifications necessaryto
7.3 Unit Development. Franchisee agrees that after ohtaining possession of the Authorized
Location, Franchisee will promptly,atFranclnsee'ssole expense:
C Complete the construction orremodeling ofthe Studio in full and strict compliance
withplansandspecifications approvedhyFranchisor, and incompliance withallapplicahle
ordinances, huilding codes and permit requirements;
F. Complete development of and have the Studio open for business not later than six
(6) months after the date thatFranchisor accepts this Agreement.
8.1 Compliance. Franchisee acknowledges and agrees that every detail regarding the
appearance and operation of the Studio is important to Franchisor, Franchisee, the System and
other Club Pilates franchisees in order to maintain high and uniform operating standards, to
increase demand for the classes sold by all franchisees, and to protect Franchisor's reputation and
goodwill, and, accordingly, Franchisee agrees to comply strictly at all times with the requirements
ofthis Agreement and Franchisor's standards and specifications (whether contained in the Manual
or any other written or oral communication to Franchisee by Franchisor) relating to the appearance
or operation of the Studio. Franchisee acknowledges that other Studios may operate under
different forms of agreement with Franchisor, and that therightsand obligations of the parties to
other agreements may differ from those hereunder.
8.3 Personnel. Franchisee agrees to employ in the operation of the Studio only persons of
high character and ability who maintain and exhibit traits of enthusiasm, cleanliness, nearness,
friendliness, honesty and loyalty, it being recognized by Franchisee that such persons are necessary
in order to promote and maintain customer satisfaction and the goodwill of the System. Franchisee
agrees to staff the Studio at all times with a sufficient number of qualified, competent .personnel
who have been trained in accordance with Franchisor's standards. Franchisee shall be considered
the employer of all employees and independent contractors of the Studio. It is the sole
responsibility of Franchisee to hire, discipline, discharge and establish wages, hours, benefits,
employment policies and other terms and conditions of employment for: its employees and
©2017-2018 Club Pilates Franchise, LLC A-19
20-172018 Franchise Agreement
mdependemcomracto^ Franchisee is responsihle^ob^
regards the emplcymentofemployees and independent eontraet^^
ah appheahle laws pertaining thereto Franchisor shah have ncresponsihihty for the terms and
conditions of Franchisee's relationship with Franchisee's employees and/or independent
contractors Franchisee shall engage in no discriminatory employment practices and shall in every
way comply with all applicahle laws, roles and regulations offederal, state and local governmental
agencies inclodmg,withontlimitatio^^
and related employirient and payroll relatedlaws.Franehiseeshallmakeall necessary filings w ^
and pay all taxes and fees due to, the eternal Revenue Service and all other federal, stateand local
governmental agencies orentities to winch filings and paymentsare reqnired.
D^ IfFranchisee proposes to offer for sale any products, classes or services that have
not heen approved hy Franchisor, Franchisee shall first nofify Franchisor in writing and suhmit
sufficient information, specifications andsamplesconcerningsuchproduct, classes and/orsupp
and/or service foradeterminationhy the Franchisor whether such product, classes or supplier of
service complies with the Franchisor'sspecifications and standards and/or whether such supplier
meets the Pranchisor'sapproved supplier criteria.Franchisorshall, within ninety (90)days, no
F. FranchiseeacknowledgesandagreesthatFranchisoris(ormayatanytimeinfrtture
hecome)an approved ordesignatedsupplierfbrcertainFilates/fitness equipment, otherequipment,
products, logo items, signage and artwork; that Franchisor may derive income from the sale of
such items, and that the price charged hyFranchisormayrefiectan ordinary and reasonahie profit
consistent withahusiness of the kind that produces and/or supplies such items
1. Franchisorreserves the rightto charge its then-currentper day Penalty Fee for each
dayFranchiseeoffersorsellsunauthorizedproductsorservices from the Studio
8.5 Complianee with Laws. Franchisee agrees to comply with all federal, state and local
laws, rules, and regulations and shall as soon as practicable, hutin any event priorto the opening
for business ofthe Studio, ohtain all municipal and state permits, certificates or licenses nece
86 OperationaiFfforts.FranchiseemavaooointaDesignatedManagertoassistmthedirect
day-to-day, supervisionof theoperations of the Studio,provided that DesignatedManager
successfully completestheDesignatedManagerTminingFrogrampriortocon^encing any
management responsihilities at the Studio. Franchiseeagrees to keep Franchisor advised, in
writing, of any manager and all teachers involvedirithe operation of the franchised husiness and
their contact information. Franchisee agrees to keep the Studio open for the hours stated in the
Manualand asdeemedappropriatehyFranchisor. I f Franchisee doesnothaveaDesignated
Manager, then Francl^see(or its Operating Frincipal, as applicahle) must he onsite at the Studio
during normal husiness hours to manage dayto day operations.
9. A D V E R T I N G AND MARKETING
91 Eund
A. Eranchiseewihberequfredtopay^
asdescrihedmSechon ^ o f t h i s Agreement In theevent Pranehisor inereases theEnnd
Gontrihntionfromwh^itisasofthe^
least 60 days'written norieeofsneh increase in the PnndGontrihn^
D. Franchisor may spend in any calendar year more or less than the total Advertising
Contributions to the Pund in that year. Franchisor may cause the Pund to invest any surplus for
future use bythe Fund. Franchisormay borrow from Franchisor or other lenders on behalfofthe
Fund to cover deficits of the Fund.
C You acknowledge that the Fund Contributions are intended to maximize general
public recognition ofand the acceptance ofthe intellectual Property for the benefit of the S^
asawhole. Notwithstanding the foregoing, Franchisor undertakes no obligation, in administering
the Fund Contributions to make expenditures for you that are equivalent orproportionate to your
contrihution,or to insure that any particular Club Pilates business benefits directly o r ^ o ^ ^
from advertising or promotion conducted with the Fund Contributions.
ff. Franchisor maintains the right to terminate the collection and disbursement of the
Pund Contributions and the Fund. Upon termination,Franchisorwill disburse the remaining funds
for the purposes authorized under this Agreement.
© 2 ^ 2 0 1 8 Club PiiatesFraocbiso^LC
2^2018 franchise Agreement
I In the event Franchisor or a n y A f f i ^
otihzing the System,these"eompanyowned"Stodioswiheontr^
hasts thatfranchisedStndios in theSystem are required to eontrthnte.
9.2 Loeai Marketing Activities: Fre-Saies Phase and Opening Snpnort Fian
Expenditures.
9.3 Social Media Activities. Asused in this Agreement, theterm "Social Media" is
defined asanetworkof services, mcluding,hutnotlimitedto,hlogs,microhlogs, and social
networlring sites (such as Facehook,Einkedln and MySpace),videosharing and photosharing
sites(suchasYouTuheandFlicl^), review sites(suchasYelp and Urhanspoon), marketplace si^^^
(sueh as eBay and Craigslist),Wikis, chat rooms and virmal worlds, that allows participants to
conm^unicate online and form communities around shared interests and experiences. While it can
heaveryeffechvetool for huilding hrand awareness, it can also he devastating toahrand if used
improperly. Therefore, Francl^see must strictly follow the Social Mediaguidelines,code of
conduct,andetiquetteassetforthintheManual. Anyuse of Social Media hyFranchisee
pertaining to the Studio must he in good taste and not linked to controversial, unethical, inborn
illegalor inappropriate content. Franchisor reserves the right to"occupy"any Social Media
wehsites/pages and he the sole provider of information regarding the Studio on such
wehsites/pages(e.g.,asystemwideFacehookpage). At Franchisor's request, Franchisee will
promptlymodifyorremoveanyonlineconununicationpertainingto theStudio that doesnot
comply with this Agreement orthe Manual.
10.1 Records and Reports. Franchisee shall maintain and preserve for four (4) years or such
period as may be required by law (whichever is greater) from the date of their preparation such
financial information relating to the Studio as Franchisor may periodically require, including
without limitation. Franchisee's sales and use tax returns, register tapes and reports, sales reports,
purchase records, and full, complete and accurate books, records and accounts prepared in
accordance with generally accepted accounting principles and in the form and manner prescribed
by Franchisor. Franchisee agrees that its financial records shall be accurate and up-to-date at all
times. Franchisee agrees to promptly furnish any and all financial information, including tax
records and returns, relating to the Studio to Franchisor on request.
10.2 Right to Conduct Audit or Review. Franchisor shall have the right, in its sole
determination, to require a review by such representative(s) as Franchisor shall choose, of all
information pertaining to the Studio including, without limitation financial records, books, tax
returns, papers, and business management software programs of Franchisee at any time during
normal business hours without prior notice for the purpose of accurately tracking unit and System-
wide sales, sales increases or decreases, effectiveness of advertising and promotions, and for other
reasonable business purposes. Such review will take place at the Studio or Franchisee's head
office (if different), or both, and Franchisee agrees to provide all information pertaining to the
Studio requested by Franchisor during its review. If the review is done because of a failure by
Franchisee to furnish reports, supporting records or other required information or to furnish the
reports and information on a timely basis, Franchisee shall reimburse Franchisor for all costs of
the audit or review including, without limitation, travel, lodging, wage expense and reasonable
accounting and legal expense. The foregoing remedies shall be in addition to any other remedies
Franchisor may have under this Agreement or applicable law.
10.3 Computer System and Software. Franchisee must acquire a computer for use in the
operation ofthe Studio. Franchisee agrees to record all of its receipts, expenses, invoices, member
lists, class and employee schedules and other business information promptly in the computer
system and Use the software that Franchisor specifies or otherwise approves. Franchisor reserves
the right to change the computer system, and the accounting, business operations, customer service
©20472018 Club Pilates Franchise, LLC A-26
20472018 Franchise Agreement
and other s o f r w ^ a t any time. Data, inelndmg names, addressed eontae^
eard or payment information ofmemhers ofthe Stndtowih he eaptnre^
and wih heeome the joint property of Pranehisee and Pranehisor during the Term of this
Agreement. Pranehisee wih providePranehisorwithany passwordsneeessary to aeeess the
husiness inforn^ation for the Studio that is stored on the required software and onhn^ Pranehisor
may use sueh information to eommunieatedireetiy to the memhers of the Studio, and to provide
updates, information, newsletters, and speeiai offers to the memhers. Pranehisee must upgrade
and maintain the eomputersystem and software in the Studio,as required hy Pranehisor from time
to time, and pay any fees associated with sueh upgrades. Upon expiration or termination of this
Agreement, Pranehisee shah have nofm^er aeeess or rights to the memher information and
Pranehisorshall he the sole ownerof sueh information.
10.4 Insurance.
A Prior to opening the Studiofor husiness and throughout the entire termof this
Agreement, Pranehisee wdikeepinlorce at Pranchisee'sown expense and hy advance payment
ofthe premium, the following insurance coverages:
(4) Business interruption insurance with coverage for at least twelve (12)
monthslor actual losses. (For purposes of tins Agreement,"GrossSales"shall includeany
proceeds received hyFranchisee in connection witha"busmess interruption" i n s u ^
D^F. G^ Franclnsor rescues the right, fiom time to time, in its discretion, to upgrade
the insurance requirements or lowerthe required amounts as to policy limits, deductihles,scope of
covemge, or rating ofcarriers in response to current industry standards, market conditions a n ^
landlord requirements. Withinsixty(60) days ofreceiptofnoticefiomFranchisor, Franchisee
agrees to revise its coverage, as specified in any notice fiom Franchisor.
11-1 Independent Contractor. The only relationship between Franchisor and Franchisee
created by this Agreement is that of independent contractor. The business conducted by Franchisee
is completely separate and apart from any business that may be operated by Franchisor and nothing
in this Agreement shall create a fiduciary relationship between them or constitute either party as
agent, legal representative, subsidiary, joint venturer, partner, employee, servant or fiduciary of
the other party for any purpose whatsoever. Franchisee shall hold itself out to the public as an
independent contractor operating the business pursuant to a license from Franchisor, and
Franchisee agrees to take such action including exhibiting a notice to that effect in such content,
form and place as Franchisor may specify. It is further specifically agreed that Franchisee is not
an affiliate of Franchisor and that neither party shall have authority to act for the other in any
manner to create any obligations or indebtedness that would be binding upon the other party.
Neither party shall be in any way responsible for any acts and/or omissions of the other, its agents,
servants or employees and no representation to anyone will be made by either party that would
create an implied or apparent agency or other similar relationship by and between the parties.
A. Franolnsooaol^owlodgosandagroosth^
to tho dovolopmont and operation of the Stndio, inelnding, without limitation, the Manual,
Franehisor^trainingprogram,memhers8ndsuppherlists,or other information or Imowhow
distinetivetoaCluhFilates Franehise(8ll ofthe p
"Confidential Information") are considered toheproprietary and trade secrets of Franchisor.
Franchisee agrees that allConfidential ^formation is toheheldinthe strictest ofconfidence
duringand after thetermof this Agreementandis notto he divulged to anyone directly or
indirectly at any time, except toFranchisee's Studio employees, includingany independent
contractors, withaneed f o l l o w the information in orderto operate the Studio. Upon Franchisor's
request,Fmnclnsee shall require the Studio'semployeesandany independent contractorsto
execnteanondisclosureandnoncompetitionagreementina fom^ satisfactory to Franchisor.
Franchisee shall not acquire any mterest in the Confident
utilize it inthe Studioandagreesnottocopy, duplicate, recordorotherwisereproduceany
Confidential information, in whole or in part, nor otherwise make them available to any
unauthorizedperson,nor usethemin any other husinessorinany manner not specifically
authorized or approved in writinghy Franchisor. Franchisee shall adopt and implement all
reasonahleprocedures to prevent unauthorized use, duplicationordisclosureof Franchisor's
Confidentialinformation. IfFranchiseeorFranchisee'semployees orany independent contractors
leamahout an unauthorised use of any trade secret or confidential materials. Franchisee must
promptly notify Franchisor. Franchisor is not obligated to take any action, hut will respond to the
information as it deems appropriate. IfFranchisee at any time conducts, owns, consults with, is
employed hy or otherwise assistsasimilar or competitive business to tl^at franchised hereunder,
the doctrine of"inevitable disclosure" will apply, audit willbe presumed that Franchisee is in
violationofthiscovenant; and insuch case, itshallbeFranchisee'shurden to prove thatFranchisee
is not in violation ofthis covenant.
B. Franchisee agrees that any new concept, process or improvement in the operation
or promotion ofthe Studio developed by or on behalfofFranchisee that relates to or enhances the
Club Filates Operating System, or any aspect ofFranchisor'sbusiness,shall be the sole property
ofFranehisor, andFranchisee shall promptlynotifyFranchisorand shall provide Franchisor with
allnecessary informationand executeallnecessary documents withrespect thereto, without
compensation. Franchisee acknowledges thatFranchisormayutilizeordisclose such information
to other Franchisees.
A. During the Term of this Agreement. Neither Franchisee, its principals, owners, or
guarantors, nor any immediate family of Franchisee, its principals, owners, or guarantors
("Restricted Parties"), may, directly or indirectly, for themselves or through, on behalf of, or in
conjunction with any other person, partnership or corporation own, maintain, engage in, be
employed or serve as an officer, director, or principal of, lend money or extend credit to,
lease/sublease space to, or have any interest in or involvement with any fitness or exercise
business, any fitness or exercise marketing or consulting business, any business offering products
ofa similar nature to those ofthe Studio, or in any business or entity which franchises, licenses or
otherwise grants to others the right to operate such aforementioned businesses ("Competing
Business"). Furthermore, the Restricted Parties shall not divert, or attempt to divert, any
prospective customer to a Competing Business in any manner.
ErG. After the Term ofthis Agreement. For two (2) years after the expiration, termination
or non-renewal (by Franchisor or by Franchisee for any reason) of this Agreement or after
Franchisee has assigned its interest in this Agreement, the Restricted Parties shall not own,
maintain, engage in, be employed as an officer, director, or principal of, lend money to, extend
credit to, lease/sublease space to, or have any interest in or involvement with, any other Competing
Business within a ten (10) mile radius of (a) the site ofthe Franchisee's former franchised Studio,
or (b) any other Club Pilates brand Studio, whether franchised or owned by Franchisor or any of
Franchisor's affiliates.
A. During the Term of this Agreement. Franchisee agrees not to employ or seek to
employ any person employed by Franchisor or by any other franchisee ofFranehisor, or otherwise
directly or indirectly induce or seek to induce such person to leave his or her employment during
the term of this Agreement, without first obtaining the consent of Franchisor or any other
030122018 Club Pilates Franchise, LLC A-31
20-172018 Franchise Agreement
franchiseeofp^nchiso^ Ins^ctors and sales staff mayworkatmore than one Studio. Pranehisee
aei^owiedges that Pranehisor has the right tooffer to seh or to sehaClnhPiiates franchise t^
employee ofPranehisee.
B. ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ Portwo^yearsafterthee^
or non-renewal (hy Pranehisoror hy Pranehisee lor any reason) ofthis Agreement or afrer
Pranehisee has assigned its interest in this Agreement, the Pestrieted Parties shall not (i)s
husiness from customers ofPranehisee'sfom^erSmdio,(ii) contact any ofPranelnsor'ssnpplie^^
or vendors forany competitive husiness purpose, or (ui) solicit any of Pranchisor's other
employees, or the employees of Franchisor's affiliates or any other System franchisee, to
discontinue employment.
13 .3 Enforcement of Covenants.
A. Franchisee expresslyagrees that the existence of any claims it may have against
Pranchisor,whether or not arising out of this Agreement, shall not constituteadefense to the
enforcementofthe covenants in this Articled Franchisee acknowledges and agrees that in view
ofthe nature ofthe System and the husiness ofFranclrisor, the restrictions contained in tl^sA^
13 are reasonahie and necessary to protect the legitimate interests ofthe System and Franchisor.
Franchiseefrn^heracl^owledgesand agrees thatFranch^
13 will cause irreparahleit^ury to Franchisorfr^rwinch no adequate remedy at law is ava^^
and Franclnsee accordingly agrees that Franchisor shall he entitled to preliminary and permanent
h^unctive relief and damages, as well as, an equitahleaccounting of all earnings, profits, an^
henefitsarisingfromsuchviolation,whichremedies shall he cumulative^and in addition to any
other rights or remedies to which Franchisor shall he entitled. Franchisee agrees to waive any
hondthat may he requiredor imposed inconnectionwiththeissuance of any preliminary or
provisional relief Franchisee shall pay all costs and expenses, including,without limitation,
reasonahie attorneys' fees, incurred hyFranchisorinconnection with the enforcement of this
Article13. IfFranchisee violates any restriction contained in this Artielel3,and it is necessary
for Franchisor to seek equitahle relief, the restrictions contained herein shall remam
two (2)years afrer such reliefisgranted. IfFranchisee contests the enforcement ofArticle13and
enforcement is delayed pending litigation, and i f Franchisor prevails, the period of non-
competition shall he extended foran additional period equal to theperiod oftime that enfo
ofthis Article 13 is delayed.
B. Franchisee agrees that the provisions of this covenant not to compete are
reasonahie. If^ however, any court should find this Article 13 or any portion of this Article 13 to
he unenforceahleand/orunreasonahle, the court is authorized and directed to rednce the scope or
duration(orhoth)oftheprovision(s)in issue to d^eextentnecessaryto render it enfor^^
reasonahie and to enforce the provision so revised
14.4 Death or Disability ofEranehisee In the event ofthe death or disability ofFranchisee,
if an individual, or ofastocl^olderofacorporate Franchisee, orofapartnero^^
isapartnership,oramemberofaFranchisee which isalimited liability company,the transfer of
©20172018 CiuhPiiates Franchise, LLC A^
20172018 Franchise Agreement
Franchisees or the deceased 5tOC^^
his or her heirs, trust, personal representat^
(6) monthsofthe death or disabiiity,hnt, shall not he deemedatransferhy Francis
that the responsible management employees or agentsof Franchiseehaveheen satisfactorily
trainedat Franchisor's InitialTraining^norohligateFranchiseetopay any transfer fee I f
Franchisor determmes(i) there is no inmnnenttrans^
heir or other principal person capable ofoperating the Studio, Franchisor shall have the right, hut
nottheohligation, to immediatelyappointamanagerandcommenceoperatingtheStudioonbehalf
ofFranchisee Franchisee shall he obligated to, and shall pay to Franchisor all reasonahie costs
and expenses for such management assistance, including without limitation, the manager'ssalary,
roomandboard,travelexpenses and allotherrelatedexpensesoftheFranchisor appointed
manager. Operation ofthe Studio during any such period shall be for and on behalfofFranchisee,
provided thatFranchisorshall only haveadutyto utilize reasonable efforts and shall nothe 1^^^
to Franchisee or its owners lor any debts, loses or obligations incurred by the Studio, or to any
creditor of Franchisee f o r a n y supplies, inventory, equipment, furniture, fixtures or services
purchased bythe Studio during any periodinwhich it is managed byaFranchisor appointed
manager Franchisormay, mitssolediscretion,extendthesix(6) month periodof time for
completingatransfercontemplatedby this Section.
14 5 Relocation Fxcept in cases when Franchisee is in default o f its lease, Franchisee may
identifyanewAuthorized Location w i t l ^ the same site selection area in which the Smd
located, subject to the written consent and approval ofFranehisor.
14 6 Transfer by Franchisor. Franchisor shall have the right to transfer or assign all or any
part ofits rights orobligationshereintoanyper
assignment, pledge or other means.
t^ D E E A U L T A N D T E R M I N A ^ O N OF A G R E E M E N T
i^i Termination ofEraoehisehy Franchisor Franchisor shah have the right to terminate
this Agreement for^good cause^npondehvering notice o f terminationtoFranchisee. For
ptn^osesofthisAgreemen4"goodcanse"shahinclnde,withontiimitatiom^^
of this Agreement or any other agreement hetween Franchisee and Franchisor or any of
Franchisor's affihates,(n) intentional repeated orcontinuonshreachofany provisionof this
Agreement or any other agreement hetween Franchisee and Franchisor or any o f Franchisor's
affihates, and (hi) the hreaches set forth heiow^
(3) Franchiseefilesapetitioninhankrnptcy,oraninvolnntarypetitionm
hankrnptcy is fried against Franchisee orareceiver is appointed for Franchisee's hnsiness^ora
finaljndgmentremainsnnsatisfiedorofrecordfor^O days or longer; orifFranchiseeisa
corporation, limited liability company or partnership, Franchisee is dissolved;
(10) Franchisee fails to obtain lawful possession of an acceptable location and to.
open for business asaClub Filates Smdio within six(6) months afrer this Agreement is accepted
by Franchisor, unless Franchisor agrees otherwise in writing;
(2) Franchisee's failure to comply with any provision of this Agreement that
does not otherwise provide for innnediate termination, or Franchisee's bad faith in c a ^
the terms ofthis Agreement;
(5) Franchisee fails to pay when due any amount owing toFranchisor or its
affiliates under this Agreement or any other agreement, or is unable to obtain adequate financing
to cover all costs ofdeveloping, opening and operating the Studio;
(6) Franchisee fails to paywhen due any amounts owing to anyperson or entity
mconnectionwiththeconstmction, leasing,financing,operation or supply of the Stud^
© 2 ^ 2 0 1 8 ClubPilates Franchise.^
20172018 Franchise Agreement
(7) Franchisee closes any bank account without completing all of the following
after such closing: (i) immediately notifying Franchisor in writing, (ii) immediately establishing
another bank account, and (iii) executing and delivering to Franchisor all documents necessary for
Franchisor to begin and continue making withdrawals from such bank account by electronic funds
transfer as Exhibit 2 to this Agreement permits;
(11) Franchisee offers in conjunction with the operation ofthe Studio products
or services that have not been approved by Franchisor;
(13) Franchisee fails to comply with the Performance Standards as set forth in
the provisions ofthis Agreement, as prescribed by Franchisor, or in the Manual, including, but not
limited to, the Minimum Monthly Gross Revenue Quota for a period of 36 consecutive months,
System Standards for cleanliness, customer service, equipment maintenance, and any other System
Standards which effect or enhance the member experience at the Studio-- or
15.2 Cross-Default. If there are now, or hereafter shall be, other franchise agreements or any
other agreements in effect between Franchisee and Franchisor and/or any of Franchisor's affiliates,
a default by Franchisee under the terms and conditions of this or any other such agreement, shall
at the option ofFranehisor, constitute a default under all such agreements.
F. Franchisee shall pay all sums owing to Franchisor and its approved supphers for
outstanding amounts owed under the Franchise Agreement and otherwiseinconneetion with the
Studio, hi the event of tern^ation for any default of Franchisee, such sums shall include all
damages,costsandexpenses, including reasonable legal fees, incurred by Franchisor asaresult of
the default;
C Franchisee shall comply with the covenants set forth in Articles 12 and 13 of this
Agreement; and
©20372O18Ouh^ates Franchise,^
20172018 Fraoohise Agreement
^sublease for the fuh renaming No
value wih be attributed to the v a l u e o f ^
(orsublease^forthepreruisesor tbeassigumeut of auy other assets used iueo^^
Studto,aud Prauehisor wilt not berequired topayauy separate eoustderatioufor any sueh
assignment or sublease.
i f the parties eannot agree on fair market value within thirty (30) days of
Franehisor'snotiee ofintent to purchase, fair market value shall be determined hy an experienced,
professional and impartial third party appraiser without regard to goodwill or going concern value,
designated by Franchisor and acceptable to Franchisee,whose determination shall he final and
binding on both parties. The cost of such appraisal shall be home equally by Franchisor and
Franchisee. Ifthe parties cannot agree upon an appraiser one shall be appointed by the American
Arbitration Association, upon petition of eitherparty.
Franchisor shall have the right to withhold from the purchase price funds sufficient
to pay all outstanding debts and liabilities ofFranchisee and the Studio and to pay such debts and
liabilities from such funds.
16.1 Governing Law. This Agreement shall be governed by and construed in accordance with
the laws of the State of California, without reference to this state's conflict of laws principles.
Notwithstanding the foregoing, the parties specifically agree and acknowledge that all claims,
causes of actions or disputes related to Franchisee's covenants not to compete set forth in Section
13 of this Agreement, including the interpretation, validity and enforcement thereof, shall be
governed by the laws of the state where the Studio is located.
16.2 Internal Dispute Resolution. Franchisee must first bring any claim or dispute between
Franchisee and Franchisor to Franchisor's management and make every effort to resolve the
dispute internally. Franchisee must exhaust this internal dispute resolution procedure before
Franchisee may bring Franchisee's dispute before a third party. This agreement to first attempt
resolution of disputes internally shall survive termination or expiration of this Agreement.
16.3 Mediation. At Franchisor's option, all claims or disputes between Franchisee and
Franchisor (or its affiliates) arising out of, or in any way relating to, this Agreement or any other
agreement by and between Franchisee and Franchisor (or its affiliates), or any of the parties'
respective rights and obligations arising from such agreement, which are not first resolved through
the internal dispute resolution procedure set forth in Section 16.1 above, will be submitted first to
mediation to take place at Franchisor's then-current corporate headquarters under the auspices of
the American Arbitration Association ("AAA"), in accordance with AAA's Commercial
Mediation Rules then in effect. Before commencing any legal action against Franchisor or its
affiliates with respect to any such claim or dispute, Franchisee must submit a notice to Franchisor,
which specifies, in detail, the precise nature and grounds ofsuch claim or dispute. Franchisor will
have a period of thirty (30) days following receipt ofsuch notice within which to notify Franchisee
as to whether Franchisor or its affiliates elects to exercise its option to submit such claim or dispute
to mediation. Franchisee may not commence any action against Franchisor or its affiliates with
respect to any such claim or dispute in any court unless Franchisor fails to exercise its option to
submit such claim or dispute to mediation, or such mediation proceedings have been terminated
either: (i) as the result of a written declaration of the mediators) that further mediation efforts are
not worthwhile; or (ii) as a result of a written declaration by Franchisor. Franchisors rights to
mediation, as set forth herein, may be specifically enforced by Franchisor. Each party will bear its
own cost of mediation and Franchisor and Franchisee will share mediator fees equally. This
agreement to mediate will survive any termination or expiration of this Agreement. The parties
will not be required to first attempt to mediate a controversy, dispute, or claim through mediation
if such controversy, dispute, or claim concerns an allegation that a party has violated (or threatens
A. FranchiseeandFranchisoreachexpresslywaivesallrightstoanycourtproceeding.
except as expressly providedmSectionl6.5 below;
B. All Claims shall be submitted to and resolved by binding arbitration that will take
place at Franchisor'sheadquarters or other location thatFranchisor designates in Orange County,
California, beforeand inaccordance withthearbitration rules of the American Arbitration
Association judgment upon the award rendered by the arbitrator shall he entered in any Court
having jurisdiction thereof.
168 WAIVER OF ^ R Y T R I A ^ T H F F A R ^ ^
B Y f U R Y IN ANY ACTION, FROCFFOfNO OR CO^TFRCEA1M,W^
ORFQU1TY,RFCAROEFSSOFWHfCffFARTY8RfNCSSU1T TfflSWAIVFRSffAFF
AFFEYTO ANY MATTER WFfATSOFVFRBFTWFFNTHFFARTIFS HERETO W ^
B. Separate and distinct from the right ofaprcvailing party to recover expenses, costs
and fccsincormcction with any legal proceeding or arbitration, the prevailing party shall also b^
entitled to receive alt expenses,costs and reasonable attomcys'fecs incurred inconncction with
the enforcement ofany arbitration award orjndgmcnt entered. Furthermore, theright to recover
post-arbitration award and post judgmcnt expenses, costs and attorneys'fees shaii be severable
and shah survive any award orjudgmcnt and shall not be deemed merged into such judgment.
16.11 No Witbholdingof Payments Franchisee shall not withhold allor any partofany
payment to Franchisor or any of its affiliates on the grounds of Franchisor's aheged
nonperformance or as an offset against any amount Franchisor or any ofFranchisor'saffihatcs
allegedly may owe Franchisee under this Agreement or any related agreements.
17.1 Severability. Except as provided in Section 13.4, each article, section, paragraph, term
and provision of this Agreement, or any portion thereof, shall be considered severable and if, for
any reason, any such portion of this Agreement is held by an arbitrator or by a court of competent
jurisdiction to be unenforceable due to any applicable existing or future law or regulation, such
portion shall not impair the operation of or have any effect upon, the remaining portions of this
Agreement which will remain in full force and effect. No right or remedy conferred upon or
reserved to Franchisor or Franchisee by this Agreement is intended to be, nor shall be deemed,
exclusive of any other right or remedy herein or by law or equity provided or permitted, but, each
shall be cumulative of every other right or remedy.
17.2 Waiver and Delay. No failure, refusal or neglect of Franchisor to exercise any right,
power, remedy or option reserved to it under this Agreement, or to insist upon strict compliance
by Franchisee with any obligation, condition, specification, standard or operating procedure in this
Agreement, shall constitute a waiver ofany provision of this Agreement and the right ofFranehisor
to demand exact compliance with this Agreement, or to declare any subsequent breach or default
or nullify the effectiveness of any provision of this Agreement. Subsequent acceptance by
Franchisor of any payment(s) due it under this Agreement shall not be deemed to be a waiver by
Franchisor of any preceding breach by Franchisee of any terms, covenants or conditions of this
Agreement.
17.4 Franchisor's Discretion. Except as otherwise specifically referenced herein, all acts,
decisions, determinations, specifications, prescriptions, authorizations, approvals, consents and
similar acts by Franchisor may be taken or exercised in the sole and absolute discretion of
Franchisor, regardless of the impact upon Franchisee. Franchisee acknowledges and agrees that
when Franchisor exercises its discretion or judgment, its decisions may be for the benefit of
Franchisor or the Club Pilates franchise network and may not be in the best interest ofFranchisee
as an individual franchise owner.
17.5 Notices.
A. All notices which the parties hereto may be required or permitted to give under this
Agreement shall be in writing and shall be personally delivered or mailed by certified or registered
mail, return receipt requested, postage paid, or by reliable overnight delivery service, addressed as
follows:
I f to Franchisor:
Club Pilates Franchise, LLC
3185 Pullman Street
Costa Mesa, CA 92626
Attention: Shaun Grove
I f to Franchisee:
B; The addressees herein given for notices may be changed at any time by either party
by written notice given to the other party as herein provided. Notices delivered by certified or
registered mail shall be deemed to have been given three (3) business days after postmark by
183 FRANCH1SEEACKNOWLEDGESTHAT1TRECE1VEDACOMFLETECOFYOF
THIS AGREEMENT FORAFERIOD NOT LESS THAN FOURTEEN (14) CALENDAR
DAYS, DURING WHICH TIME FRANCHISEE CONDUCTED A N INDEPENDENT
INVESTIGATION OF TFIE BUSINESS LICENSED HEREUNDER TO THE EXTENT OF
FRANCHISEE'S DESIRE TO DO SO FRANCHISEE RECOGNISES AND
ACKNOWLEDGES TFIAT THE BUSINESS VENTURE CONTEMPLATED BY THIS
AGREEMENTINVOLVES BUSINESS P1SKS,ANDTHATITSSUCCESS W I L L B E
LARGELY DEPENDENT UPON THE ABILITY OF THE FRANCHISEE AS AN
INDEPENDENT BUS1NESSPERSON PRANCHISORE^PRESSLY DISCLAIMS THE
MAKING OF,ANDPRANCHISEEACRNOWLEDGESTHATIT HAS NOT RECEIVED,
ANYWAI^NTYORGUARANTEE,E^PRESSORIMPLIED,THATFRANCHISEEWILL
BE SUCCESSFUL IN THIS VENTURE OR THAT THE BUSINESS WILL ATTAIN ANY
LEVELOP SALES VOLUME,PROFITS,ORSUCCESSPRANCHISEEACKNOWLEDGES
THATTHIS AGREEMENT, THEFRANCIIISEDISCLOSURE DOCUMENT ("FDD^, AND
THEE^HIBITS HERETO CONSTITUTE THE ENTIRE AGREEMENT OF THEPARTIES
THIS AGREEMENTTERMINATES AND SUPERSEDES ANY PRIOR AGREEMENT
BETWEENTHEPARTIES CONCERNING THE SAMESUB^ECTMATTER
© 2 0 1 7 2 0 1 8 ^ ^ ^ ^ ^ ^ ^ A ^
20172018 F^nch^e Agreement
I have read Article 18, understand it, and agree to
comply with each of its Sections.
Your Initials: /
This Agreement, the documents referred to herein, and the exhibits hereto, constitute the entire
and only agreement between the parties concerning the granting, awarding and licensing of
Franchisee as an authorized Club Pilates Franchisee at the Studio location, and supersede all prior
and contemporaneous agreements. There are no representations, inducements, promises,
agreements, arrangements or undertakings, oral or written, between the parties other than those set
forth herein. Except for those permitted to be made unilaterally by Franchisor hereunder, no
amendment, change or variance from this Agreement shall be binding on either party unless
mutually agreed to by the parties and executed by their authorized officers or agents in writing.
This Agreement does not alter agreements between Franchisor and Franchisee for other locations.
Nothing in this Agreement or in any related agreement, however, is intended to disclaim the
representations Franchisor made in the FDD that Franchisor furnished to Franchisee.
IN WITNESS WHEREOF, the parties have executed this Agreement on the dates set forth below
to be effective upon execution by Franchisor.
IfFranchisee is an individual:
By: Signature:
Date:
Title:
Signature:
Accepted: Date:
[Name ofFranchisee]
By:
Title:
Date:
By: _
Title:
Date:
This Addendum is made to the Club Pilates Franchise Agreement (the "Franchise Agreement") between
Club Pilates Franchise, LLC ("Franchisor"), and ("Franchisee"), dated
, 20_.
1. Preservation of Agreement. Except as specifically set forth in this Addendum, the Franchise
Agreement shall remain in full force and effect in accordance with its terms and conditions. This
Addendum is attached to and upon execution becomes an integral part of the Franchise Agreement.
2. Authorized Location. The parties hereto agree that the Authorized Location referred to in
Section 1.3 ofthe Franchise Agreement shall be the following:
3. Designated Territory, if any. Pursuant to Section 1.3 of the Franchise Agreement, Franchisee's
Designated Territory will be defined as follows (if identified on a map, please attach map and reference
attachment below):
FRANCHISOR:
By:
Title:
FRANCHISEE:
By:
Title:
By:
Title:
This Electronic Funds Transfer Agreement (the "Agreement") is made on this day of
, 20 by and between Club Pilates Franchise, LLC. ("Franchisor"),
and or their assignee, i f a partnership, corporation or limited
liability company is later formed ("Franchisee").
Whereas, Franchisor and Franchisee are parties to a Club Pilates Franchise Agreement executed
on even date herewith (the "Franchise Agreement") and desire to enter into an Addendum to the
Franchise Agreement;
Now, therefore in consideration of the mutual promises contained herein and as an inducement
to Franchisor to execute the Franchise Agreement, the parties agree as follows:
A. Franchisee shall pay any and all fees and other charges in connection with this Addendum and
the Franchise Agreement (including, without,limitation, the Royalty Fees, contributions to the Fund and
any other payments due to Franchisor by Franchisee, and any applicable late fees and interest charges)
by electronic, computer, wire, automated transfer, ACH debiting, and bank clearing services
(collectively "electronic funds transfers" or "EFT"'), and Franchisee shall undertake all action necessary
to accomplish such transfers.
B. Upon execution and delivery of this Agreement, Franchisee shall execute and deliver two (2)
originals ofthe "Electronic Debit Authorization" attached as Exhibit 3 to the Franchise Agreement,
which authorizes Franchisee's bank or other financial institution to accept debit originations, electronic
debit entries, or other EFT, and electronically deposit fees and contributions owing Franchisor directly
to Franchisor's bank account(s). Upon Franchisor's request, Franchisee shall deliver to Franchisor all
additional information that Franchisor deems necessary (including, without limitation, financial
institution of origin and relevant accounts and ABA/transit numbers for any new bank accounts that
Franchisee opens after the date of this Addendum) in connection with such EFT.
C. By executing this Addendum, Franchisee authorizes Franchisor to withdraw funds at such days
and times as Franchisor shall determine via EFT from Franchisee's bank account for all fees and other
charges in connection with the Franchise Agreement and this Addendum, as described in the first
sentence ofthis paragraph. Franchisee authorizes weekly ACH debits via EFT based on an amount equal
to the total weekly amount due Franchisor, as set forth in Section 5 of the Franchise Agreement.
D. Franchisee is responsible for paying all service charges and other fees imposed or otherwise
resulting from action by Franchisee's bank in connection with EFT by Franchisor, including, without
limitation, any and all service charges and other fees arising in connection with any EFT by Franchisor
not being honored or processed by Franchisee's bank for any reason and a Fifty Dollar ($50) charge by
Franchisor for processing the EFT. Upon written notice by Franchisor to Franchisee, Franchisee may
be required to pay any amount(s) due under the Franchise Agreement and/or this Addendum directly to
Franchisor by check or other non-electronic means in lieu of EFT at Franchisor's discretion. It shall be
E. Except as specifically set forth in this Addendum, the Franchise Agreement shall remain in full
force and effect in accordance with its terms and conditions. This Addendum is attached to and upon
execution becomes an integral part of the Franchise Agreement.
F. Wherefore, the parties have set forth their hand and seal on the day and date first above written.
FRANCHISOR:
By:
Title:
FRANCHISEE:
By:
Title:
By:
Title:
FRANCHISOR ID NUMBER:
The undersigned hereby authorizes Club Pilates Franchise, LLC (the "Franchisor"), to initiate debit
entries to the undersigned's checking account indicated below and the depository named below (the
"Depository"), to debit the same to such account.
Depository Name:
Branch:
City State and Zip Code:
Transit/ABA No.:
Account Number:
This authority is to remain in full force and effect until the underlying obligations under the Franchise
Agreement have been satisfied in full or released in writing by Franchisor.
This authorization further confirms my understanding of Exhibit 2 to the Franchise Agreement signed
by me/us in which I/we expressly agree that this authorization shall apply to any and all Depositories
and bank accounts with which I/we open accounts during the term of the Franchisee Agreement and any
renewals. Without limiting the generality ofthe forgoing, I/we understand that i f I/we close any bank
account, Ewe are obligated immediately to: (i) notify Franchisor thereof in writing, (ii) establish another
bank account, and (iii) execute and deliver to Franchisor all documents necessary for Franchisor to begin
and continue making withdrawals from such bank account/depository by ACH debiting or other
electronic means. I/we specifically agree and declare that this Authorization shall be the only written
authorization needed from me/us in order to initiate debit entries/ACH debit originations to my/our bank
account(s) established with any Depository in the future.
DATE:
ID NUMBER:
Guarantor(s) waive notice of amendment of the Franchise Agreement and notice of demand for
payment by Franchisee, and agree to be bound by any and all such amendments and changes to
the Franchise Agreement.
Guarantor(s)hereby acknowledge and agree to be individually bound by all obligations and covenants
ofFranchisee contained in die Franchise Agreement, including those related to noncompetition and
confidentiality.
This Guarantee shall terminate upon the expiration or termination of the FranchiseAgreement^
that all obligations and liabilities ofGuarantor(s) that arise from events that occurred on
effechve date of such termination shall remain in full force and effect until satisfied or discharge
Guar^tor(s), and all covenants that hy their terms continue in force afrer termination or exp^^^^
the FranchiseAgreement shall remaininforce according to theirterms. Upon the death ofan individual
Guarantor,the estate of suchGuarantorwillbebound by this Guarantee,but only for defaults and
obligations existing at the time ofdeath, and the obligations ofthe other Guarantor(s) will continue in
full force and effect.
The use ofthe singular herein shall include the plural. Each term used in this Guarantee, unless otherwise
defined herein, shall have the same meaning as when used in the Franchise Agreement.
This Guarantee is to be performed in Orange County, California and shall be governed by and construed
in accordance with the laws of the State of California. Notwithstanding the foregoing, the undersigned
specifically agree and acknowledge that any claims, causes of action or disputes arising out of or related
to Franchisee's or any of Guarantor's covenants not to compete (set forth in the Franchise Agreement
and now incorporated by reference as if fully set forth in this Guaranty), including the interpretation,
1
validity and enforcement thereof, shall be governed by the laws where the Studio is located.
Guarantor(s) specifically agree that the provision of the Franchise Agreement related to dispute
resolution (internal dispute resolution, non-binding mediation and arbitration), injunctive relief, waivers,
attorneys' fees and other enforcement of the Franchise Agreement shall apply equally with respect to all
claims or causes of action arising out of or related to this Guaranty in any manner (including the
interpretation thereof). Franchisor and Guarantor(s) agree that any dispute under this Guarantee shall be
resolved by arbitration as set forth in the Franchise Agreement (subject to the exceptions described
therein).
In connection therewith, each of the undersigned hereby appoints the Secretary of State for the State of
California as his agent for service of process to receive summons issued by the court in connection with
any such litigation. Franchisor and Guarantors) agree that any dispute under this Guarantee shall be
resolved by arbitration pursuant to Article 16 ofthe Franchise Agreement (except as otherwise provided
in Article 16 ofthe Franchise Agreement).
IN WITNESS WHEREOF, each of the undersigned has signed this Guarantee as of the date of the
Franchise Agreement.
WITNESS: GUARANTOR(S)
By:
By:
ADDENDUM TG LEASE
This Addendum to Lease (this "Addendum^ modifies and suppiements that eertam tease dated
^ and entered into hyTenant and Landlord eoneeming the Location at
(the "Leased
(1) Landlord shall, during the term ofthe Lease and thereafter, provide Franchisor all sales
and other infi^rmation it may have, whetherprovidedhyTenant or otherwise, related to the opem
Tenant'sStudio as Franchisor may reasonably request;
(2) Tenant may display the trademarks, service marks and other commercial symbols owned
by Franchisor and used to identity the service and/^
"Club Filates,"the Studio design and image developed and owned by Franchisor, as it currently exists
and as it may be revised and fiirther developed by Franchisor from time to time, and certain associated
logosinaccordance with the specifications required by the Club Filates Manual, subject only to the
provisions of applicablelaw andinaccordance with provisions in the Lease no less favorable than tho^^
applied to othertenantsofLandlord;
(3) Tenant shall not, and the Landlord shall not permit the tenant to, sublease or assign all or
anypart of the Lease orthe Fremises, or extend the term orrenew the Lease, withoutFranchisoBsprior
written consent;
(4) Landlord shall concurrently provide Franchisorwithacopy of any written default notice
senttoTenant and thereupon grantFranchisorthe right (butnottheobligation) to cure any deficiency or
defaultundertheLease,shouldTenantfailtodoso,withinfive(^daysafrertheexpirationofth^^
inwhichTenantmay cure the default;
(5) TheFremises shall be used only forthe operation ofaClub Filates Studio;
(9) None of the provisions in this Addendum or any rights granted Franchisor hereunder,
may be amended absent Franchisor's prior written consent.
(10)
AGREED:
TENANT LANDLORD
By: By:
Its: Its:
Date: Date:
CALIFORNIA ILLINOIS
Commissioner of Business Oversight Franchise Bureau
One Sansome Street Illinois Attorney General
Suite 600 500 South Second Street
San Francisco, CA 94104 Springfield, Illinois 62706
Tel: (415) 972-8559 (217) 782-4465
Fax: (415) 972-8590
Toll Free: (866) 275-2677 INDIANA
(for service of process)
CONNECTICUT Indiana Secretary of State
Department of Banking 201 State House
Securities and Business Investments Division Indianapolis, Indiana 46204
260 Constitution Plaza
Hartford, Connecticut 06103-1800 (state agency)
Tel: (860) 240-8230 Securities Commissioner
Indiana Secretary of State
FLORIDA Securities Division, Franchise Section
Tom Kenny, Regulatory Consultant 302 West Washington Street,
Department of Agriculture & Consumer Services Room E-111
Division of Consumer Services Indianapolis, Indiana 46204
P.O. Box 6700 Tel: (317) 232-6681
Tallahassee, Florida 32314
Tel: (850) 488-2221 IOWA
Fax: (850) 410-3804 Dennis Britson
Director of Regulated Industries Unit
HAWAII Iowa Securities Bureau
(for service of process) 340 Maple
Commissioner of Securities of the State of Hawaii Des Moines, Iowa 50319-0066
Department of Commerce and Consumer Affairs Tel: (515) 281-4441
Business Registration Division Fax: (515) 281-3059
Securities Compliance Branch email: [email protected]
335 Merchant Street, Room 203
Honolulu, Hawaii 96813 MARYLAND
(for service of process)
(state agency) Maryland Securities Commissioner
Department of Commerce & Division of Securities
Consumer Affairs 200 St. Paul Place
King Kalakaua Building Baltimore, Maryland 21202-2020
335 Merchant Street, Rm 203
Honolulu, Hawaii 96813 (state agency)
Tel: (808)586-2722 Office ofthe Attorney General
Fax: (808) 587-7559 Division of Securities
200 St. Paul Place
Baltimore, Maryland 21202-2020
Tel: (410) 576-6360
NEBRASKA OREGON
Gene Schenkelberg, Securities Analyst Director, Department of Consumer &
Department of Banking & Finance Business Services
1200 N. Street, Suite 311 Division of Finance & Corporate Securities
P.O. Box 95006 Labor and Industries Building
Lincoln, Nebraska 68509 Salem, Oregon 97310
Tel: (402) 417-3445 Tel: (503) 378-4140
Fax: (503) 947-7862
NEW YORK Email: [email protected]
(for service of process)
Attention: New York Secretary of State RHODE ISLAND
New York Department of State Director
One Commerce Plaza, Securities Division
99 Washington Avenue, 6 Floorth
Department of Business Regulation,
Albany, NY 12231-0001 Building 69, First Floor
(518) 473-2492 John 0. Pastore Center
1511 Pontiac Avenue,
Cranston, Rhode Island 02920
Tel: (401)462 9582
VIRGINIA WISCONSIN
(for service of process) Commissioner of Securities
Clerk ofthe State Corporation Commission Department of Financial Institutions
1300 East Main Street, 1st Floor P.O. Box 1768
Richmond, Virginia 23219 Madison, Wisconsin 53701-1768
Tel: (608) 266-2801
(state agency)
Director
State Corporation Commission
Division of Securities and Retail Franchising
1300 East Main Street, 9th Floor
Richmond, Virginia 23219
Tel: (804) 371-9051
WASHINGTON
(for service of process)
Administrator
Department of Financial Institutions
Securities Division
150 Israel Road SW
Tumwater, Washington 98501
FINANCIAL STATEMENTS
mmmmm
^^^^^
^ ^ ^ ^ ^ ^
^ ^ ^ ^
^ ^ ^ ^ ^ ^^ ^^ ^^ ^ ^^
^ B^ ^ ^
^
^^^^B ^ ^ ^ ^ ^ ^
^ ^ ^ C ^ ^ B ^ ^
^ ^ ^ ^ ^ ^ ^ ^ ^
^ ^ ^ ^
^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ B ^ B B ^
^ ^ ^ ^ ^ ^ ^ ^ ^
^ ^ ^ B B
^ ^ ^ D D
^ ^ ^ ^
^ ^ ^ ^
^
^
D ^ ^ ^ ^ ^ ^ B ^ ^ ^ ^ B ^ ^ ^ ^ ^
^ ^ ^
^ ^ ^ ^ ^ ^ ^ ^ ^ ^
B ^ ^ B ^ B ^ ^ ^ ^BBBB ^ ^ B ^
B ^ ^ ^ ^
^ ^ ^ B ^
Table of Contents
PAGE
Financial Statements
Consolidated balance sheet 5
Consolidated statements of operations 6
Consolidated statements of member's equity (deficit) 7
Consolidated statements of cash flows 8-9
Notes to consolidated financial statements 10-18
' .^i:^
s
- •• i^'.-s"
/*.:-•-:. •
/ A ) MOSSADAMS
Auditor's Responsibility
Our responsibility is to express an opinion on these consolidated financial statements based on our
audits. We conducted our audits in accordance with auditing standards generally accepted in the
United States of America. Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the consolidated financial statements are free from material
misstatement.
An audit involves performing procedures to obtain audit evidence about the amounts and disclosures
in the consolidated financial statements. The procedures selected depend on the auditor's judgment,
including the assessment of the risks of material misstatement of the consolidated financial
statements, whether due to fraud or error. In making those risk assessments, the auditor considers
internal control relevant to the entity's preparation and fair presentation of the consolidated financial
statements in order to design audit procedures that are appropriate in the circumstances, but not for
the purpose of expressing an opinion on the effectiveness ofthe entity's internal control. Accordingly,
we express no such opinion. An audit also includes evaluating the appropriateness of accounting
policies used and the reasonableness of significant accounting estimates made by management, as
well as evaluating the overall presentation ofthe consolidated financial statements.
• .* - s*.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis
for our audit opinion;
_ 1
Opinion
In our opinion, the consolidated financial statements referred to above present fairly, in all material
respects, the financial position of Club Pilates Franchise, LLC and its subsidiaries as of
December 31, 2017, and the results of their operations and their cash flows for the Successor Period
in accordance with accounting principles generally accepted in the United States of America.
^/z"
Irvine, California
March 1,2018
08
ORTEGA & KONRAD, LLP
;•.<'• r:': 1 ?'i (: P 'J S I, t f .'. : : fi (! C: 7 *. 5.'T S
12526 High Bluff Drive, Suite 300, San Diego, CA 92130 - Direct 858,623.2786 . Fax 858.408.2457
www.oftegacpa.net
To the Members of
Club Pilates Franchise, LLC
Costa Mesa, California
We have audited the accompanying statements of operations, member's deficit and cashflowsof Club
Pilates Franchise, LLC (a Limited Liability Company) for the period of January 1, 2017 to May 1,
2017, and the related notes to the financial statements.
Management's Responsibility for the Financial Statements
Management is responsible for the preparation and fair presentation ofthese financial statements in
accordance with principles generally accepted in the United States of America: this includes the design,
implementation, and maintenance of internal control relevant to the preparation and fair presentation
of financial statements that are free of material misstatements, whether due to fraud or error.
Auditors' Responsibility
Our responsibility is to express an opinion on thesefinancialstatements based on our audit. We
conducted our audit in accordance with auditing standards generally accepted in the United States of
America. Those standards require that we plan and perform tbe audit to obtain reasonable assurance
about whether the financial statements arefreeof material misstatement.
An audit involves performing procedures to obtain audit evidence about the amounts and disclosures
in the financial statements. The procedures selected depend on the auditor's judgment, including the
assessment ofthe risks of material misstatement ofthefinancialstatements, whether due to fraud or
error. In making thoseriskassessments, the auditor considers internal control relevant to the entity's
preparation and fair presentation of diefinancialstatements in order to design audit procedures that are
appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness
of the entity's internal control. Accordingly, we express no such opinion. An audit also includes
evaluating the appropriateness of accounting policies used and the reasonableness of significant
accounting estimates made by management, as well as evaluating the overall presentation of the
financial statements.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis
for our audit opinion.
Opinion
In our opinion, the financial statements referred to above present fairly, in all material respects, the
results of operations and cash flows of Club Pilates Franchise, LLC for the period January 1, 2017
to May 1, 2017 in accordance with accounting principles generally accepted in the United States of
America.
* fc'*hA*J., L L P
December 31,
2017
ASSETS
CURRENT ASSETS
Cash and cash equivalents $ 1,901,964
Accounts receivable 1,087,198
Inventory 2,199,465
Prepaid expenses 155,241
Deferred costs, current portion 2,048,317
Other current assets 804,687
Note receivable - related party 1,165,811
CURRENT LIABILITIES
Accounts payable $ 1,881,981
Accmed expenses 293,846
Other current liabilities 206,039
Deferred revenues, current portion 8,767,912
Due to related party
275,142
Total cunent liabilities
11,424,920
Deferred revenues, net of current portion
6,474,066
Total liabilities
. 17,898,986
MEMBER'S EQUITY
99,542,387
Total liabilities and member's deficit
$ 117,441,373
REVENUE
Franchise revenues
Franchise initiation fees 852,399 1,435,083
Franchise royalty fees 2,618,951 654,334
Product and equipment sales 14,472,764 4,019,455
Training revenues 1,459,395 372,689
Other 521,748 422,313
Studio revenues 356,662
Total revenue 19,925,257 7,260,536
COSTS OF REVENUES
Cost of franchise revenues 10,846,327 3,999,205
Cost of studio revenues 274,153
Total costs of revenues 10,846,327 4,273,358
OPERATING EXPENSES
General and administrative 5,127,184 1,389,240
Studio expenses 77,934
•:
SUPPLEMENTAL DISCLOSURE OF NONCASH FINANCING AND INVESTING ACTIVITIES
800
Club Pilates Franchise, LLC (the "Company") is a Delaware Limited Liability Company, formed in 2015.
The Company owns a pilates fitness and training system ("Club Pilates") that is proprietary to the
Company. The Company licenses its proprietary system to franchisees who in turn provide facilities to
promote pilates training and instruction programs to their club members. The Company also owned and
operated four Club Pilates studio locations as of December 31, 2016. All Company-owned studio
locations were sold prior to May 1, 2017. During 2017 the Company opened 129 new franchised clubs,
bringing the total to 203.
Effective May 2, 2017, a private equity firm acquired 100% of the Company (see Note 2). The
accompanying financial statements include the period from January 1, 2017 to May 1, 2017.
("Predecessor Period") and the period from May 2, 2017 to December 31, 2017 ("Successor Period").
In addition, on September 29, 2017, the Company was reorganized as a subsidiary of Xponential Fitness
LLC (the "Member"), through an exchange of the Private Equity firm's units with the Member. The
Company accounted for the recapitalization event as a non-substantive transaction in a manner similar to
a transaction between entities under common control pursuant to Accounting Standards Codification
("ASC") ASC 805-50 Transactions between Entities under Common Control, and as such, recognized the
assets and liabilities transferred as their carrying amounts at a historical basis, as of the earliest period
presented, May 2, 2017.
The consolidated financial statements include the Company's wholly owned subsidiary Pilates Licensing,
LLC, a Delaware Limited Liability Company that is engaged in the business of selling non-branded pilates
fitness equipment and apparel. All significant intercompany transactions are eliminated.
Prior to May 2, 2017 the Company was 100% owned by LAG Fit, Inc. TPG Growth III Fitness, LP
purchased the equity of the Company on May 2, 2017. The acquisition allows the Company to expand the
Member's current fitness franchise portfolio to include a pilates concept, as well as fund the Company's
growth into new locations. The fair value of the acquisition consideration was approximately $68,128,000
of cash payments, $30,017,000 in rollover equity and $2,272,000 of eam-outs paid during 2017.
The transaction was accounted for as a business combination using the acquisition method of
accounting, which requires the basis for the assets acquired and liabilities assumed to be recorded at
their respective fair values at the acquisition date.
10
Club Pilates F r a n c h i s e , LLC
Notes to Consolidated Financial Statements
The following table summarizes the estimated fair value of the identified assets acquired and liabilities
assumed as of the date of the transaction:
Cash $ 88,229
Receivables 801,811
Inventories 539,521
Fixed assets 505,906
Intangibles 29,60o]o00
Other assets 676,151
Payables (994,821)
Accrued expenses (131,939)
Deferred revenue (5,282,000)
Goodwill $ 74,614,240
In connection with the acquisition, the Company incurred approximately $4,865,000, of transaction costs,
which are included in Transaction expenses in the consolidated statement of operations. The purpose of
the transaction was to fund the Company's acquired business and broaden the Company's geographical
footprint.
The consideration resulted in goodwill of approximately $74,614,000, which consists largely of the
synergies and economies of scale expected from providing leadership of the brand. The business
combination also allows the buyer to establish a brand in the fitness industry. The entity is limited liability
company and is a disregarded entity for federal tax purposes. Goodwill is expected to be deductible for
tax purposes. As such, any deductions related to goodwill would be included in the Member's tax return.
Property and equipment were stated at their book value on the valuation performed. Depreciation is
generally computed on the straight-line method overthe following estimated useful lives:
The fair values of the recognizable intangible assets are comprised of trademarks, a non-compete
agreement, and franchise agreements. The fair value the trademarks were estimated by the relief from
royalty method. The fair value of the non-compete agreement was based on the with-or-without method.
The fair value of the franchise agreements were based on the excess earnings method. Inputs used in
the methodologies primarily included sales forecasts, projected future cash flows, and discounted at a
rate commensurate with the risk involved.
As of December 31, 2017, the Company's business combination accounting was not complete.
Provisional areas include any working capital adjustments that could occur in 2018.
11
O ^ F ^ e s F ^ n c h ^ L L O
Notes to Consolidated F i ^ a n o ^ Statements
Basis otpresentation^TheCcmpan^sfinanciaistatements^
accounting principles generaiiy accepted in trie United Stat^^
indentation includes all ad^stm
trie financial condition as of December 31, 2017
Accounts receivahie^Accounts receivable represent amounts due from their Franchisees for product
purchases androyalty revenues and are stated net of anallowance for douhtfulaccountsCnaperiodic
hasis^the Companyevaluatesitsaccounts receivable balance and establishes an allowance for doubtful
accounts, if required,based onahistory of past write-offs and collections and currentcred^
considerations Account balances are written off against the allowance after all means of c o l l e c t ^
been exhausted and the potential forrecovery is considered remote. AtDecember 31, 2017 no allowance
for douhttul accounts was necessary.
Franchise agreements and the non-compete agreement are stated at cost less accumulated amortization.
Amortization is calculated onastraigritline basis overthe estimated remaining e c o n o m y
years Amortization expense related to other intangible assets is included in general and a d m ^ ^
expense
12
O^h^^sF^nch^LLC
Notes to conso^datedFmano^s^ements
N o ^ ^ ^ S u m m a r y o t S i g m t i c a n t A c c o u ^ n g Ponies ( c o n ^
Fumitore^eqo^ment 5years
Autos 5years
Computer equipment 3years
Leasehold improvements years or remaining lease term
Video production^materiais 3years
Web design and domain 3yaars
Depending on numher of units purchased, the initial franchise tee ranges from $4^500 (single unit) to
$300,000 (ten units) and is paid to the Company whenafranchisee signs the franchise agreement in
return forthe initial franchise fee, the Company provides site location assistance, training and the oth^
services.The initial franchise fee is non-refundahle and is recognized once the franchise location is op
Unrecognized franchise fees and related direct costs, such as commissions, are deferred until earned or
incurred.
Franchise royaitles^Royalty revenue represents royalties earned from each ofthe franchisees in
accordance with the franchise disclosure document and the franchise agreementfor use ofthe'Cluh
Pilates" name, processes, and procedures. The royalty rate in the franchise agreement is typically 6% of
the gross sales of each location operated hy each franchisee. Such revenue is recognized when earned
and is payable to the Company monthly when the monthly sales are reported hy the franchisees.
Start-up pac^ages^Cnce the franchisee has completed training and selectedafranchise site, the
franchisee pays the Companyalumpsum nonrefundable payment ranging from $90,000 to $115,000 for
astad-uppackageThestad-up package includes equipment, fixtures, freight, installation
inventoryforthenewfranchisesite Revenueis recognized upon installationand build out ofthe
franchise location Unearned start-up package revenues and related direct costs are deferred until earn
or incurred
13
d ^ ^ a t e s F ^ n c h ^ L L O
Notes to C o ^ o ^ t e d F i n a n ^ S ^ e m e ^
Note^-SummaryofSigmficantAccoontmgPo^es^o^
R ^ ^ t ^ ^ ^ ^ d ^ o ^ ^ e n u e s ^ ^ ^ ^ s e ^
en^es^wh^^eCompaoyre^^nchisee^R^^
R e f e ^ fees ^ o e ^ a ^ e are e s t i m ^
from whom the feels due. Actual amount received could d ^
differences would he Immaterial to the financial statement
Income taxes-Trie Company Isalimited liahility company and Is treated asapartnershlp for federal
and state Income tax purposes Therefore, earnings and losses from the Company are Included In the
Income tax returns forthe memhers and taxed accordingly. However,the Company Is required to pay an
annual gross receipts fee and tax for Its operations In California
Recently Issued accounting p^onouncements-ln May 2018, thePASB Issued Accounting Standards
Update^ASLI^ 2016^12, Revenue from Contracts with Customers. ASU 201612 updates the 2 0 1 4 ^
ASLI,not In changing the core principle ofthe guidance In Topic 608, hut In narrow aspects such as
clarifying the objective ofthe assessmentwhen determining wrietherthe contract Is valid.The Company
Is still evaluating the Impact of this pronouncement on thelrflnanclalstatements.The pronouncement Is
effective forthe Companyfor annual periods beginning after Oecember15,2018and as such,Itwlll not
be applicable until the 2019calendaryear
14
Club Pilates Franchise, LLC
Notes t o Consolidated Financial Statements
Subsequent events - Subsequent events are events or transactions that occur after the balance sheet
date but before financial statements are issued. The Company recognizes in the financial statements the
effects of all subsequent events that provide additional evidence about conditions that existed at the
balance sheet date, including the estimates inherent in the process of preparing the financial statements.
The Company's financial statements do not recognize subsequent events that provide evidence about
conditions that did not exist at the date of the balance sheet but arose after the balance sheet date and
before financial statements are issued.
The Company has evaluated subsequent events through March 1, 2018, which is the date the financial
statements were available to be issued.
Depreciation expense was approximately $132,000 during the Successor Period and $29,000 during the
Predecessor Period.
15
Club Pilates Franchise, LLC
Notes to Consolidated Financial Statements
Goodwill $ 74,614,240
Trademarks 20,400,000
Intangibles assets with indefinete life 95,014,240
Amortization expense was approximately $822,000 during the Successor Period and $2,000 during the
Predecessor Period. Over the next five years, amortization expense related to the definite lived intangible
assets will approximate $1,030,000.
The Company has entered into various building leases that are classified as operating leases. Total rent
expense for the Successor Period and Predecessor Period were approximately $228,000 and $133,000,
respectively.
Future minimum lease payments under the non-cancelable operating leases with initial or remaining
terms of one year or more are as follows:
16
Club Pilates Franchise, LLC
Notes to Consolidated Financial Statements
As of December 31, 2017, the Company has advanced $1,165,811 to various affiliates under common
ownership as follows:
Franchise sales commissions approximating $862,000 were paid to St. Gregory Development Group,
LLC, a related party, from October to December 2017, all ofwhich were deferred costs as of
December 31, 2017.
In 2016, the Company established the Equity Incentive Plan (the "Plan") to promote the interest ofthe
Company by attracting and retaining officers and management level employees ofthe Company and
enabling such persons to acquire an equity interest in the share in the future appreciation of the business.
The Plan provided for the issuance of Class P Units. Class P Units are Common Units, as described in
the May 1, 2015 limited liability company amended operating agreement, but have been stripped of voting
rights, and have various distributions modifications and restrictions.
Effective January 1, 2016, the Company converted 326,667 Common Units into Class P Units and
granted them to certain eligible employees. The Class P Units vest over a period of three years with
33.34% vesting on December 31, 2017 and the remaining 66.66% vesting equally on December 30, 2018
and 2019. Upon consummation ofthe business combination described in Note 2 all Class P Units
became 100% vested.
The limited liability company operating agreement, as amended May 1, 2016, authorized the Company to
issue interest in the Company In the form of two classes of ownership interest, Common Units and
Preferred Units.
There were 666,667 authorized and issued Common Units, ofwhich 326,667 had been converted to
Class P Units, leaving 340,000 Comrnon Units. Common Units are entitled to their allocable interest of
profits and losses as well as all distributions from the Company. Common Units have voting rights.
17
Club Pilates Franchise, LLC
Notes to Consolidated Financial Statements
There were 2,000,000 issued Preferred Units as of May 1, 2017. The Preferred Units were non-voting
with a 10% preferred return. When the Company declares distributions or liquidates, Preferred Units have
preferred distribution and liquidation preference equal to the amount of unpaid return plus the original
remaining unpaid capital and are not entitled to any further distribution. During the period January 1, 2017
to May 1, 2017, the Company made distributions approximating $6,096,000 ofwhich $4,000 paid the
accumulated Preferred Units' 10% preferred return, $945,000 paid off the remaining unpaid original
preferred capital and the balance of $5,147,000 was a distribution to the holder of the Common Units. As
of May 1, 2017, the preferred units had been paid off and there were no cumulative preferred returns in
arrears.
After the business combination (see Note 2) on May 2, 2017, there were three types of membership units
established under the amended and restated operating agreement. Class A-1 and Class A-2 units are
both voting interests, and Class-A-1 units have a liquidation preference over the Class A-2 units. Class B
Units are non-voting and shall only be issued in accordance with any profits interest plan approved by the
Company's board of managers. As of December 31,2017, there were 943,056 A-1 units, 51,102 A-2
units, and no B units issued and outstanding.
18
^ ^BB^ ^ B ^ B B ^ ^ ^ ^
^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^
^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ B ^ ^ ^ ^
B ^ ^ ^ ^ ^ ^ ^
^ ^ ^ ^ ^ ^ ^ ^
^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ 1 ^ ^ ^ ^ D ^
^ ^ ^ ^ ^ B ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^
B^B^ ^B^B^A^B ^ ^ B ^ ^ ^ ^
^ B ^ ^ ^ ^ ^ ^ B ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^
^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^
^ ^ ^ ^ B ^ ^ ^ ^ ^
^ ^ ^ ^
Club Pilates Franchise, L L C
Financial Statements
Financial Statements
Balance sheets 3
Statements of income 4
To the Member of
Club Pilates Franchise, LLC
Costa Mesa, California
We have audited the accompanying financial statements of Club Pilates Franchise, LLC (a Limited
Liability Company), which comprise the balance sheets as of December 31, 2016 and 2015, and the
related statements of income, changes in members' equity and cash flows for the year ended
December 31, 2016 and forthe period of inception (March 12, 2015) to December 31, 2015, and the
related notes to the financial statements.
Management's Responsibility for the Financial Statements
Management is responsible for the preparation and fair presentation of these financial statements in
accordance with principles generally accepted in the United States of America: this includes the
design, implementation, and maintenance of internal control relevant to the preparation and fair
presentation of financial statements that are free of material misstatements, whether due to fraud or
error.
Auditors' Responsibility
Our responsibility is to express an opinion on these financial statements based on our audit. We
conducted our audit in accordance with auditing standards generally accepted in the United States of
America. Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether the financial statements arefreeof material misstatement.
An audit involves performing procedures to obtain audit evidence about the amounts and disclosures
in the financial statements. The procedures selected depend on the auditor's judgment, including the
assessment of the risks of material misstatement of the financial statements, whether due to fraud or
error. In making those risk assessments, the auditor considers internal control relevant to the entity's
preparation and fair presentation of the financial statements in order to design audit procedures that
are appropriate in the circumstances, but not for the purpose of expressing an opinion on the
effectiveness of the entity's internal control. Accordingly, we express no such opinion. An audit
also includes evaluating the appropriateness of accounting policies used and the reasonableness of
significant accounting estimates made by management, as well as evaluating the overall presentation,
ofthe financial statements. *f'
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis
for our audit opinion.
Opinion
In our opinion the financial statements referred to above present fairly, in all material respects, the
financial positions of Club Pilates Franchise, LLC, as of December 31, 2016 and 2015, and the
results of operations and cash flows for the year ended December 31, 2016 and for the period of
inception (March 12, 2015) to December 31, 2015 in accordance with accounting principles
generally accepted in the United States of America.
^ S ^ o f H ~vuu^
March 1,2017
->V'.
Club Pilates Franchise, LLC
Balance Sheets
December 31, 2016 and 2015
Additional
Common Preferred Paid-in Member Retained
Units Units Capital Distributions Earnings Total
2016 2015
Cash Mows From Operating Activities
Net Income $ 313,291 $ 15,077
Adjustments to reconcile net income
to net cash provided by operating activities
Depreciation & amortization 92,592 46,737
Bad debt.expense 20,000 -
Gain from sale of assets (320,020) (450,544)
(Increase) decrease in:
Accounts receivables (532,699) (147,534)
Inventory (942,619) (319,199)
Prepaid expenses 19,419 (88,081)
Other cunent assets (192,168) -
Deposits (5,000) (20,400)
Increase (decrease) in:
Accounts payable 385,327 574,970
Accrued expenses 214,564 136,110
Marketing lund 43,491 (8,805)
Deferred revenue 4,869,080 382,037
Net cash provided by operating activities 3,965,258 120,368
Cash flows from investing activities
Proceedsfromsale of assets 443,005 424,103
Purchases of properly and equipment (279,369) (402,884)
Issuance of note receivable - related party (1,000,000) -
Net cash (used) provided by investing,activities (836,364) 21,219
Cash flows fromfinancingactivities
Proceedsfromrelated; party loans _ 260,400
Marketing funds contributed as part of member unit issuance - 8,228
Payments on loanfromrelated party (135,400) (125,000)
Member capital contribution - 1,045,000
Member distributions (2,453*600) -
Net cash (used) provided by financing activities (2,589,000) 1,188,628
Net increase in cash and cash equivalents 539,894 1,330,215
Cash and cash equivalents at beginning of year 1,330,215 .
Cash and cash equivalents at end. of year S 1,870,109 $ 1,330,215
2016 2015
Supplemental Disclosure of Noncash Financing and Investing Activities:
Notes payable to Club Pilates Global, Inc and Club Pilates. LLC
was reduced by $100,000 in exchange for franchise equipment $ 100,000 $ -
8
C^P^^F^nch^LLC
Notes to Fmaneiai S t a t e m e n t
D ^ m ^ ^ 2 ^ ^ d 2 0 t 5
Franchisees are charged a royalty ranging from four (4%) to six (6%) percent
(depending upon when they signed their franchise agreement) of the franchisees'
monthly gross revenues. The royalty revenue is accrued and recognized monthly.
Under the franchise agreement the franchisees are charged two percent (2%) of
monthly gross revenues for national advertising and marketing services. The
agreement establishes a fund used for qualified advertising and promotional costs.
The balance of the fund is presented as a marketing fund liability on the balance
sheet.
Cash and cash equivalents
For purposes of the statement of cash flows, demand deposits, currency and
certificates of deposit with an original maturity of three months or less are
considered cash equivalents.
Accounts receivable
Accounts receivable is recorded net of allowance for expected losses. The
Company provides for estimated losses on accounts receivable based on prior bad
debt experience and a review of existing receivables. As of December 31, 2016 and
201-5, there were no allowances'and all accounts receivable are considered to be
collectible. Bad debt expense for the year ended December 31, 2016 and for the
period ended December 31, 2015 was $20,000 and $0, respectively.
10
Club Pilates Franchise, LLC
Notes to Financial Statements
December 31, 2016 and 2015
11
Club Pilates Franchise, LLC
Notes to Financial Statements
December 31, 2016 and 2015
12
Club Pilates Franchise, LLC
Notes to Financial Statements
December 31, 2016 and 2015
Depreciation expense for the year ended December 31, 2016 and for the period of
March 12, 2015 to December 31, 2015 was $90,925 and $39,487, respectively.
Note 3. Intangible Assets
Intangible assets at December 31, 2016 and 2015 consisted ofthe following:
2016 2015
Amortization expense for the year ended December 31, 2016 and for the period of
March 12, 2015 to December 31,2015 was $ 1,666 and $ 1,346, respectively.
13
Club Pilates Franchise, LLC
Notes to Financial Statements
December 31, 2016 and 2015
14
Club Pilates Franchise, LLC
Notes to Financial Statements
December 31, 2016 and 2015
2017 $349,769
2018 266,815
2019 116,779
2020 51,612
Thereafter
Note 6. Related Party Transactions
Club Pilates, LLC and Club Pilates Global, Inc., both owned by the same
members/shareholders, collectively owned a 25% membership interest in the
Company up to November 3, 2016, at which point all common unit shares were
sold to LAG Fit, Inc.. As of December 31, 2016 and 2015, the Company has two
notes payable to Club Pilates, LLC and Club Pilates Global, Inc. for a total of
$2,400,000 and $2,500,000 respectively (See Note 4). For the year ended
December 31, 2016 and for the period of March 12, 2015 to December 31, 2015
the Company paid interest on these notes of $187,500 and $211,476, respectively.
LAG Fit, Inc. (LAG Fit), 100% holder of preferred units and 100% owner ofall
common units as of November 3, 2016, advanced the Company $135,000 during
the 2015 year at a rate of 10%. The loan was repaid in full in March, 2016.
Interest paid on this loan in 2016 was $3,514 and $0 in 2015. As of December 31,
2016 and 2015 the Company owed LAG Fit $0 and $135,000 respectively.
As of December 31, 2016, the Company has a note receivable from LAG Fit in the
amount of $1,000,000. The note bears interest of 3.5% and matures on July 7,
2017. As of December 31, 2016, the Company has accrued $16,670 in interest
income related to this note.
15
Club Pilates Franchise, LLC
Notes to Financial Statements
December 31, 2016 and 2015
16
Club Pilates Franchise, LLC
Financial Statements
The Period
March\12, 2015 (Date of Inception)
TdsDecember 31, 2015
Club Pilates Franchise, LLC
Contents
Financial Statements
Balance sheet 3
Statement of income 4
5 1 5 1 Shoreham Place, Suite 1 0 0 . San Diego. CA 92122 • Direct 858.623.2786 • Fax 858.408.2457
www.ortegacpa.net
To the MemberXof
Club Pilates Fran^ise, LLC
Costa Mesa, California
We have audited the accoihpanying financial statements of Club Pilates Franchise, LLC (a Limited
Liability Company), which comprise the balance sheet as of December 31, 2015, and the related
statements of income, changes ui members' equity and cash flows for the period of inception (March
12, 2015) to December 31, 2015, and the related notes to the financial statements.
Management's Responsibility for the Financial Statements
Management is responsible for the preparation and fair presentation of these financial statements in
accordance with principles generally accepted in the United States of America: this includes the
design, implementation, and maintenance of internal control relevant to the preparation and fair
presentation of financial statements that are freq of material misstatements, whether due to fraud or
error.
Auditors' Responsibility
Our responsibility is to express an opinion on these financial statements based on our audit. We
conducted our audit in accordance with auditing standardsNgenerally accepted in the United States of
America. Those standards require that we plan and perfomrthe audit to obtain reasonable assurance
about whether thefinancialstatements arefreeof material misstatement.
An audit involves performing procedures to obtain audit evidence^about the amounts and disclosures
in the financial statements. The procedures selected depend on the auditor's judgment, including the
assessment of the risks of material misstatement of the financial statements, whether due tofraudor
error. In making those risk assessments, the auditor considers internal control relevant to the entity's
preparation and fair presentation of the financial statements in order to de^en audit procedures that
are appropriate in the circumstances, but not for the purpose of expressing an opinion on the
effectiveness of the entity's internal control. Accordingly, we express no such opinion. An audit
also includes evaluating the appropriateness of accounting policies used and thesreasonableness of
significant accounting estimates made by management, as well as evaluating the ov^all presentation
of the financial statements.
believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis
fdr our audit opinion.
Opii
In our dmnion the financial statements referred to above present fairly, in all material respects, the
financial positions of Club Pilates Franchise, LLC, as of December 31, 2015, and the results of
operations ahd cash flows for the period of inception (March 12, 2015) to December 31, 2015 in
accordance with accounting principles generally accepted in the United States of America.
/ /f
March 1,2016
Club Pilates Franchise, LLC
Balance Sheet
December 31, 2015
Assets
Current Assets
Cash 1,330,215
Accounts receivable 167,534
Inventory 319,199
r -r \
Total current assets \ 1,905,029
Property and Equipment \ 563,458
Other Assets ^
Intangible assets 5,805,816
Deposits 20,400
Total other assets \ 5,826,216
Total assets $ 8,294,703
\
\
Total current liabilities
\ 1,710,774
Long-Term Debt \ 2,500,000
Other Long-Term Liabilities \
Deferred revenue \ 357,185
Total other long-term liabilities \ 357,185
Total liabilities \ 4,567,959
Members' Equity \,726,744
Total liabilities and members' equity $ 8^4,7O3
Revenuk
F ranchis e*re ve nues
FmnchiseSnitiation fees 276,667
Franchise roWty fees 105,506
Developmentfranchiseagreement 86,949
Product and equ^rnent sales 978,832
Other 129,434
Studio revenues 1,349,642
Total revenues \ 2,927,030
Cost of Re ve nue s \
Cost offranchiserevenues \ 885,875
Cost of studio revenues \ 561,956
Total cost of revenues \ 1,447,831
Gross Profit \ 1,479,199
Selling, General & Administrative Expenses \
Franchise expenses ^ 1,336,472
Studio expenses 359,403
Total selling, general & administrative expenses \ 1,695,875
Loss From Operations \ (216,676)
Other Income (Expenses)
Gainfromsale of assets 450,544
Interest expense s (211,991)
Total other income (expense) \ 238,553
Net Income Before Provision of LLC Tax \ 21,877
Provision for LLC Tax \ (6,800)
Net Income V 15,077
Additional
Common Preferred Paid-in Accumulated
Units Units Capital (Deficit) Total
8
Club Pilates Franchise, LLC
Notes to Financial Statements
December 31, 2015
Short-term $ 863,584
Long-term 357,185
$1,220,769
Franchisees are charged a royalty\anging from two (2%) to six (6%) percent
(depending upon when they signed theirfranchiseagreement) of the franchisees'
monthly gross revenues. The royalty revenue is accrued ahd recognized monthly.
Under the franchise agreement the franchises are charged one percent (1%), two
percent (2%) effective January 2016, of monthly gross revenues for national
advertising and marketing services. The agreement establishes an agency
relationship between the Company and thefranclmees,and the fees are recorded as
a liability and qualified advertising and promotional costs are charged against it.
The liability is presented as marketing fund liability on^e balance sheet.
Cash and cash equivalents
For purposes of the statement of cash flows, demand deposits, currency and
certificates of deposit with an original maturity of three months or less are
considered cash equivalents.
Accounts receivable
Accounts receivable is recorded net of allowance for expected losses. The
Company provides for estimated losses on accounts receivable based oir^rior bad
debt experience and a review of existing receivables. As of December 3iv 2015,
there are no allowances and all accounts receivable are considered to be collectible.
Inventory
Inventory consists primarily of finished goods and is stated at the lower of average^
cost or market. The Company uses average costs for charging to cost of sales.
Club Pilates Franchise, LLC
Notes to Financial Statements
December 31, 2015
12
Club Pilates Franchise, LLC
Notes to Financial Statements
December 31, 2015
Intangible Assets
^Intangible assets at December 31, 2015 consisted of the following:
>dwill $5,782,162
Intangible assets with indefinite life 5,782,162
TraderWks 25,000
Less accumulated amortization 1,346
Intangible\assets with define life 23,654
Total intangiKp assets $ 5.805.816
Amortization ex^nse for period of March 12, 2015 to December 31, 2015 was
$1,346.
Note 4. Long-Term Debt
Long-term debt consisted^ the following:
2,5W),000
Less: current maturities \--
Total long term debt $2,500,(0%)
$2.500.000
Club Pilates Franchise, LLC
Notes to Financial Statements
December 31, 2015
2016 $434,207
2017 327,769
2018 236,215
2019 116,779
2020 51,612
Thereafter
Note 6. Related Party Transactions
Club Pilates, LLC and Club Pilhtes Global, Inc., both owned by the same
v
shareholders, collectively own a 25% membership interest in the Company. As of
December 31, 2015, the Company has ftvo notes payable to Club Pilates, LLC and
Club Pilates Global, Inc. for a total of $^500,000 (See Note 4). For period of
March 12, 2015 to December 31, 2015 the\ompany paid $211,476 in interest on
these notes.
During the period of March 12, 2015 to December 31, 2015, Club Pilates, LLC
and Club Pilates Global, Inc. had collectively advanced the Company $38,404 in
cash. As of December 31, 2015, the advances had been paid in full.
The Club Pilates, LLC and Club Pilates Global, Inc shareholders, own and operate
a Company franchise. The following is a summary of transactions that occurred
between the Company and the majority shareholder's owned franchises.
Product and equipment sales to shareholder
owned franchise
Club Pilates Franchise, LLC
Notes to Financial Statements
December 31, 2015
Since the Prospective Franchisee (also called "me," "our," "us," "we" and/or " I " in this document) and
Club Pilates (also called the "Franchisor" or "CLUB PILATES") both have an interest in making sure that no
misunderstandings exist between them, and to verify that no violations of law might have occurred, and
understanding that the Franchisor is relying on the statements l/we make in this document, l/we assure the
Franchisor as follows:
2. , 20 The date when l/we received a fully completed copy (other than
signatures) of the Franchise Agreement, Development
Initials Agreement (if appropriate) and all other documents l/we later
signed.
3. __, 20 The earliest date on which l/we signed the Franchise Agreement,
Development Agreement or any other binding document (not
Initials including any Letter or other Acknowledgment of Receipt.)
(If none, the Prospective Franchisee should write NONE in his/her/their own handwriting.)
2. No oral, written, visual or other claim, guarantee or representation (including, but not limited to, charts,
3. No contingency, prerequisite, reservation or otherwise exists with respect to any matter (including, but
not limited to, the Prospective Franchisee obtaining any financing, the Prospective Franchisee's selection,
purchase, lease or otherwise of a location, any operational matters or otherwise) or the Prospective Franchisee
fully performing any ofthe Prospective Franchisee's obligations, nor is the Prospective Franchisee relying on the
Franchisor or any other entity to provide or arrange financing of any type, nor have l/we relied in any way on
such, except as expressly set forth in the Franchise Agreement, Development Agreement (if and as appropriate)
or a written Addendum thereto signed by the Prospective Franchisee and the Franchisor, except as follows:
(If none, the Prospective Franchisee should write NONE in his/her/their own handwriting.)
4. The individuals signing for the "Prospective Franchisee" constitute all ofthe executive officers, partners,
shareholders, investors and/or principals ofthe Prospective Franchisee and each of such individuals has received
the Uniform Franchise Disclosure Document and all exhibits and carefully read, discussed, understands and
agrees to the Franchise Agreement, Development Agreement (if and as appropriate), each written Addendum
and any Personal Guarantees.
5. l/we have had an opportunity to consult with an independent professional advisor, such as an attorney
or accountant, prior to signing any binding documents or paying any sums, and the Franchisor has strongly
recommended that l/we obtain such independent professional advice, l/we have also been strongly advised by
the Franchisor to discuss my/our proposed purchase of, or investment in, a CLUB PILATES Studio Franchise with
existing Franchisees prior to signing any binding documents or paying any sums and l/we have been supplied
with a list of existing CLUB PILATES Studio Franchisees.
6. I confirm that, as advised, I've spoken with past and/or existing CLUB PILATES Studio Franchisees, and
that I made the decision as to which, and how many, CLUB PILATES Studio Franchisees to speak with.
7. l/we understand that: entry into any business venture necessarily involves some unavoidable risk of loss
or failure, the purchase of a CLUB PILATES Franchise (or any other) is a speculative investment, an investment
beyond that outlined in the Disclosure Document mav be required to succeed, there exists no guaranty against
possible loss or failure in this or any other business and the most important factors in the success of any CLUB
8. l/we agree and acknowledge that any information that was put into the specific form of Franchise
Agreement or Development Agreement that was not specifically set forth in the template form of these
agreements attached to the Disclosure Document that l/we was/were disclosed with, including any specific
details on the Site Selection Area, Designated Territory, Development Area, Development Schedule, party
contact information and/or ownership details and other information necessary to complete the standard
exhibits to the Franchise Agreement and/or Development Agreement, as applicable, were mutually agreed to
and/or requested by me/us. Moreover, l/we agree and acknowledge that l/we had sufficient time to review the
completed agreements with our business advisors and attornevfs), as l/we determined appropriate, prior to
entering into any such agreement with Franchisor.
If there are any matters inconsistent with the statements in this document, or if anyone has suggested
that I sign this document without all of its statements being true, correct and complete, l/we will fa) immediately
inform the President of Club Pilates Franchise, LLC (949/-346-9794), and fb) make a written statement regarding
such next to my signature below so that the Franchisor mav address and resolve any such issuefs) at this time
and before either party goes forward.
l/we understand and agree that the Franchisor does not furnish or endorse, or authorize its salespersons
or others to furnish or endorse, any oral, written or other information concerning actual or potential sales, costs,
income, expenses, profits, cash flow, tax effects or otherwise (or from which such items might be ascertained),
from franchised or non-franchised units, that such information (if any) not expressly set forth in Item 19 of the
Franchisor's Disclosure Document (or an exhibit referred to therein) is not reliable and that l/we have not relied
on it, that no such results can be assured or estimated and that actual results will vary from unit to unit, franchise
to franchise, and mav vary significantly.
Date:
Signature
Title:
TABLE OF CONTENTS
5.2. C h a n g e in O w n e r s h i p 21
5.2. J. Process 22
5.3. Transfers 23
5.3.1. Death or Disability 23
5.3.2. Process 24
Chapter 5: Personnel 1
1 . O v e r v i e w a n d Disclaimer 2
2. Laws a n d R e q u t r e m e n h 3
2 . 1 . ® O u r Franchise 3
3. J o b Descriptions 4
3 . 1 . Elements o f a J o b Description 4
3.2. S u g g e s t e d C l u b Pilates J o b Descriplions 5
3 . 2 J . General Manager 5
3.2.1.1. Responsibilities S
3.2.1.2. Skills 6
3.2.2. Instructor 7
3.2.2.1. Responsibilities 7
3.2.2.2. Skills 7
3.2.3. Soles Representative 8
3.2.3.1. Responsibilities 8
3.2.3.2. Skills 8
4. L e a d Sources for Hiring 9
5. C l u b Hlates Support Calls 10
2.2.8. CP Suspend
2.2.9. CP Teen
2.3. Class Levels
2.3.1. Level 1 - Foundation
2.3.2. Level 1.5 Ptogressian
2.3.3. Level 2 - Evolution
2.3.4. Level2.S - Mastery
2.4. C r e a t i n g a Class S c h e d u l e
3. D e m o Class
3.1. Before Class
3.2. During Class
4. Private Training
4 . 1 . Postural Assessment
4.1.}. Syndromes & Solutions
5. Attire & Retail
6. The C l i e n t
6.1. Client N e e d s a n d Goals
6.2. Client Relations
6.3. Client Satisfaction
6.3.1. Instructors and Clienu in Studio
6.3.2. Instructors and Teacher-m-Troining Students.. 8
6.3.3. Client Service Emails
6.3.4. EmaitsFrom Unhappy Clients
6.3. J. Instructor Praise
6.3.6. Late Cancellations
6.4. H a n d l i n g Dissatisfied Clients
6.4.1. Listen and Understand
6.4.2. Ask for a Suggestion
6.4.3. Offer a Solution
6.4.4. Get Agreement
6.4.5. Deliver on the Promise
6.4.6. Follow Up
6.4.7. Difficult Clients
7. Retail
7.1. A p p r o v e d Products
7.2. H o w t o Order
7.2.1. Pre-Sale Orders
7.2.2. Re-orders
7.3. Return Policy
7.4. M e r c h a n d i s i n g a n d Display
8. Dally Actfvffles
5.1. v o i c e m a i l
8.2. Shift Notes a n d C h a n g e s
8.3. Closing "Procedures
9. C l u b R e a d y
Chapter 7: Sales 1
1 . The C l i e n t
2. C o m p e t i t i o n
2.1. W h o Is t h e C o m p e t i t i o n
2.2. U n d e r s t a n d i n g Your M a r k e t
2.2.1. Competitive Analysis
2.3. Secret S h o p p i n g
3. M e m b e r s h i p Rates
3.1. Tiers
3.2. A d d i t i o n a l f e e s
4. Private Training
5. Pre-Sale
5. L). Expectations
5.1.2. Pricing Specials
5.1.3. Membership Process ,
5.2. C o r p o r a t e M e m b e r s h i p Process..
5.3. G l o b a l fit
5.4. M e m b e r s h i p s Programs
5.4. J. Private Lessons
5.4.2. Sump Club & Beyond
5.4.3. Costco
5.4.4. O M S P O J *
5.4.5. Groupon/Living Socio!
5.4.6. Thread Notion
5.5. Waitlist
5.6. All A c c e s s
5.6.1. Transfer
6. O b j e c t i o n :
6.1. Price
6.2. H a v e t o Think A b o u t II
6.3. Talk t o M y S p o u s e / P a r t n e r
6.4.1 C a n Do It O n M y O w n
7. Sign Them Up
8. Turnover
9. Sales M a n a g e m e n t Best Practices
10. Sates Tools
10.1. Sales Flow
10.2. Scripts
10.3. O v e r c o m i n g O b j e c t i o n s
10.4. Retention
10.5. D e m o Class
1 1 . Sales Time l i n e
4.5. G e n e r a l Safely 8
4.5. L Spills and Water 8
4.5.2. Lifting. 9
4.5.3. Fire and Earthquake Safely 9
4.5.4. Emergency Core 10
4.5:5. Incident Reports JO
5. Data Security 11
2. For valuable consideration, the receipt and sufficiency of which is hereby acknowledged,
FRANCHISEE and GUARANTOR hereby release and forever discharge FRANCHISOR, its parents and subsidiaries and
the directors, officers, employees, attorneys and agents of said corporations, and each of t h e m , from any and all
claims, obligations, liabilities, demands, costs, expenses, damages, actions and causes of action, of whatever nature,
character or description, known or unknown (collectively "Damages"), which arose on or before the date of this
General Release, including any Damages with respect to the Franchise Agreement, the Franchised Business, the
Premises and the Guarantee. FRANCHISEE waives any right or benefit which FRANCHISEE or GUARANTOR may have
under Section 1542 of the California Civil Code or any equivalent law or statute of any other state. Section 1542 of the
California Civil Code reads as follows:
"Section 1542. Certain claims not affected by general release. A general release does not extend to
claims which the creditor does not know or suspect to exist in his favor at the time of executing this
release, which if know by him must have materially affected his settlement with the debtor."
3. This General Release sets forth the entire agreementand understanding o f t h e parties regarding the
subject matter of this General Release and any agreement, representation or understanding, express or implied,
heretofore made by any party or exchanged between the parties are hereby waived and canceled.
4. This Agreement shall be binding upon each of the parties to this General Release and their respective
heirs, executors, administrators, personal representatives, successors and assigns.
IN WITNESS WHEREOF, the undersigned have executed this Agreement as of the day and year set forth
above.
FRANCHISEE:
By:
Print Name:
Title:
GUARANTOR:
, an individual
^he^^^islo^edino
provisions in the Un^orm F r a n c h i O ^ o s u r e O o c ^
be amended as foiiows:
CA^ORNiA
A005N00MTO0^LOSUR50OCUM5NT
Our website has not been reviewed or a ^ r o v e d by the California Department of Business Oversight.
Any complaints concerningthe content ofthis website may be directed to the California Department of Bus
Oversightatwww.dbo.ca.gov.
Neither Club Pilates Franchise, LLC, nor any person identified in Item 2, or an affiliate or
franchise broker offering franchises under our ^rinci^al trademark is subject to any currently
elective order of any national securities association or national securities exchange, as defined in
the Securities and Exchange Act of 1934, 15 U.S.C.A. 7 8 a ^ s ^ suspending or expelling such
person from membership in such association or exchange.
2. The following paragraphs are added atthe end of Item 17 of the Disclosure Documents
The Franchise Agreement containsacovenant not to compete which extends beyond the
termination ofthefranchise. This provision may not be enforceable under California law but we
will enforce it to the extent enforceable.
© 2 0 ^ C ^ P ^ F ^ ^ ^ C
2018^n^e0^o^e0ocument^5^bits
The Franchise Agreement requires application ofthe laws ofthe state where the business
is located. This provision may not be enforceable under California law, but we will enforce it to
the extent enforceable.
The Franchise Agreement requires binding arbitration. The arbitration will occur in
Orange County, California, with the costs being borne by the non-prevailing party. The prevailing
party shall be entitled to recover reasonable compensation for expenses, costs and fees in
connection with arbitration, including reasonable attorney's fees. Prospective franchisees are
encouraged to consult private legal counsel to determine the applicability of California and federal
laws (such as Business and Professions Code Section 20040.5 Code of Civil Procedure Section 1281,
and the Federal Arbitration Act) to any provisions of a franchise agreement restricting venue to a
forum outside the State of California.
AOOENOUMTOOI^OSU^OOCUM^
Tbe Franchise Investment Law makes it unlawful to offer or sell any franchise in tbis state witb^
providing to the prospective franchisee, or subfranchisor,at least seven days prior to the executionby the
prospective franchisee of any binding franchise or other agreement, or at leastseven days priorto the payment of
any consideration by the franchisee, or subfranchisor,whichever occurs first,acopy of the Disclosure Document,
togetherwith an copy of all proposed agreements relatingtothe sale ofthe franchise.
This Disclosure Document contains a summary only of certain material provisions o f t h e franchise
agreement.The contract or agreement shouldbe referred to forastatement of all rights, conditions, r e s t r i c t ^ ^
and obligations of both the franchisor and the franchisee.
© 2 0 t 8 ^ ^ t ^ ^ ^ ^ . ^
2018 F r a n c e 0 ^ o ^ e O o c u m e n t - ^ b ^
ILLINOIS
1. The "Summary" section of Item 17(v), entitled Choice of forum, is deleted in its entirety.
2. The "Summary" section of Item 17(w), entitled Choice of law, is deleted and replaced with the following:
3. Illinois law governs the agreement(s) between the parties to this franchise.
4. Any provision in a franchise agreement that designates jurisdiction or venue in a forum outside of Illinois
is void, provided that arbitration may take place outside of Illinois. 815 ILCS 705/4 (West 2010)
5. Any condition, stipulation, or provision purporting to bind any person acquiring any franchise to waive
compliance with any provision of the Illinois Franchise Disclosure Act or any other law of Illinois is void. 815 ILCS
705/41 (West 2010)
The Franchise Agreement and Development Agreement are specifically amended as follows:
In recognition ofthe requirements ofthe Illinois Franchise Disclosure Act of 1987 (as amended), the parties
to the attached Franchise Agreement ("Agreement") agree as follows:
1. Governing Law.
a. Section 16.7 of the Franchise Agreement, "CHOICE OF LAWS," is deleted in its entirety and replaced
with the following:
EXCEPT TO THE EXTENT GOVERNED BYTHE UNITED STATES TRADEMARK ACT OF 1946 (LANHAM ACT,
15 U.S.C. SECTIONS 1051 ET SEQ.), THE FEDERAL ARBITRATION ACT, OR OTHER FEDERAL LAW, THIS
AGREEMENT AND THE RIGHTS OF THE PARTIES HEREUNDER SHALL BE INTERPRETED AND CONSTRUED
UNDER THE LAWS OF THE STATE OF ILLINOIS.
b. Section 21(A) of the Development Agreement is hereby amended to provide that Illinois law governs
the agreements between the parties to this franchise.
3. Section 4 of the Illinois Franchise Disclosure Act provides that any provision in a franchise
agreement/development agreement that designates jurisdiction or venue outside of the State of Illinois
is void. However, a franchise agreement/development agreement may provide for arbitration in a venue
outside of Illinois.
4. Section 41 of the Illinois Franchise Disclosure Act provide that any condition, stipulation or provision
purporting to bind any person acquiring any franchise to waive compliance with the Illinois Franchise
Disclosure Act or any other law of Illinois is void. Accordingly, insofar as the Franchise Agreement
requires you to waive your rights under the Illinois franchise law, these requirements are deleted from
the Franchise Agreement. This provision will not prevent the franchisor from requiring you to sign a
general release of claims as part of a negotiated settlement of a dispute or actual lawsuit filed under any
of the provisions of the Act, nor shall it prevent the arbitration of any claim pursuant to the provisions
of Title 9 of the United States Code.
IN WITNESS WHEREOF, each of the undersigned hereby acknowledges having read this Amendment,
understands and consents to be bound by all of its terms.
By: By:
Title: Title:
1 The "Summary" section of Item 17(c) entitled Requirements for you to renew or extend, and the
"Summary" section of Item 17(m) entitled Conditions for our approval of transfer, is amended by adding the
following:
Any general release you sign shall not apply to the extent prohibited by the Maryland Franchise
Registration and Disclosure Law.
2. The "Summary" section of Item 17(h) entitled "Cause" defined (defaults which cannot be cured), is
amended by adding the following:
The Franchise Agreement provides for termination upon your bankruptcy. This provision might
hot be enforceable under federal bankruptcy law (11 U.S.C. Sections 101 et seq.), but we will
enforce it to the extent enforceable.
3. The following are added to the end of the chart in Item 17:
Despite any contradicting provision in the Franchise Agreement, you have 3 years from the date
on which we grant you the franchise to bring a claim under the Maryland Franchise Registration
and Disclosure Law.
A franchisee may bring a lawsuit in Maryland for claims arising under the Maryland Franchise
Registration and Disclosure Law.
Any provision requiring Franchisee to execute a general release of any and all claims against Franchisor shall not
apply to claims arising under the Maryland Franchise Registration and Disclosure Law.
Termination upon bankruptcy ofthe Franchisee might not be enforceable under federal bankruptcy law (11 U.S.C.
Sections 101 et seg.), but Franchisor intends to enforce it to the extent enforceable.
Sections 17.3 and 17.4 shall be supplemented by the following additional language:
PROVIDED, HOWEVER, THAT THIS LIMITATION OF CLAIMS SHALL NOT ACT TO REDUCE
THE THREE (3) YEAR STATUTE OF LIMITATIONS AFFORDED FRANCHISEE FOR BRINGING
A CLAIM UNDER THE MARYLAND FRANCHISE REGISTRATION AND DISCLOSURE LAW.
Section 14-226 ofthe Maryland Franchise Registration and Disclosure Law prohibits a franchisor from requiring a
prospective franchisee to assent to any release, estoppel, or waiver of liability as a condition of purchasing a
franchise. Any provision of this Franchise Agreement which requires a prospective franchisee to disclaim the
occurrence and/or non-occurrence of acts that would constitute a violation ofthe Maryland Franchise Registration
and Disclosure-Law in order to purchase a franchise are not intended to, nor shall they act as a release, estoppel
or waiver of any liability incurred under the Maryland Franchise Registration and Disclosure Law.
IN WITNESS WHEREOF, each ofthe undersigned hereby acknowledges having read this Amendment, understands
and consents to be bound by all of its terms.
By: By:
Title: Title:
In recognition of the requirements of the Maryland Franchise Registration and Disclosure Law (as
amended), Md. Code Bus. Reg. Sections 14-201 through 14-233, the following paragraph is added to the Franchisee
Disclosure Questionnaire:
Maryland Franchise Registration and Disclosure Law prohibits a franchisor from requiring a
prospective franchisee to assent to any release, estoppel, or waiver of liability as a condition of
purchasing a franchise. Representations in this questionnaire are not intended to nor shall they
act as a release, estoppel, or waiver of any liability incurred under the Maryland Franchise
Registration and Disclosure Law.
Name of Franchisee/Applicant
Date:
Signature
A005N0UMTO0^OSUR50OCUM5NT
1 TH5STAT5OFM^GAN^OH^TSC2RTA^0N^R^^
OOCUM^NTS ^ A N Y O F T H 5 ^ ^
A^VOiOANOCANNOTB5 5NFORC50AGAiNSTYOU
F. Aprovision requiringthatarbitration or litigation be conducted outside this state. This shall not
preclude the franchisee from entering into an agreement, at the time of arbitration, to conduct a r b i t ^ ^
location outside this state.
© ^ ^ P ^ F ^ h ^ ^
2018 Franchise D i ^ o s u r e O o c o m e n t - E x h i b i t s
1) The f a i ^ e o f t h e proposed t r a ^
purifications or standards.
4) The failure of the franchiseeor proposed transferee t o p a y any sums owing to the
franchisor o r t o cure any default in the franchise agreement existing atthe time ofthe proposed transfer.
H. Aprovision that requires the franchisee to reseii to the franchisor items that are not uniquely
identified with the franchisor This subdivision does not prohihitaprovision that grants toafranchisoraright of
first refusal to purchase the assets ofafranchise on the sameterms and conditionsasahonafide third partywiiiin^
and ahle to purchase those assets, nor does thissuhdivisionprohihitaprovisionthatgrantsthefranchisorther^
to acquire the assets ofafranchise for the market or appraised value of such assets ifthe franchisee has breached
the lawful provisions of the franchise agreement and has failed to cure the breach in the manner provided in
subdivisions.
I. Aprovision which permits the franchisor to directly or indirectly convey, assign orotherwise
transfer its obligations to fulfill contractual obligations to the franchisee unlessaprovision
providingthe required contractual services.
3 TH5FACTTHATTH5R5l5ANOTIC5 0FTHIS0^5RINGONFIL5WITHTH5^^
CONSTITUT5APPROVA4R5COMIVI5NOATIONOR2NFORC2M^
State ofMichigan
Consumer Protection Division
Attention: Franchise
670 G.Mennen Williams Building
525WestOttawa
Lansing,MI 48933
(517)3731160
Note: OespiteparagraphFabove, we intend to enforce fully the provisions of the arbitration section
contained in the Franchise Agreement. We believe that paragraphFis unconstitutional and cannot preclude us
from enforcing our arbitration section. You acknowledge that we will seek to enforce this section as well.
A005NOUMTOO^LOSOR5 00CUM5NT
2. Item 17 Renewal^Termination, Transfer and Dispute Resolu^on is amended hy adding the following
A. Renewal andTermination
With respect to franchises governed hy Minnesota law, we will comply with Minn. Stat.
Sec.80C.14,Suhds.3,4and5which require, exceptincertainspecifiedcases,thatyou he
given 90 days'notice oftermination (with 60 days to cure^and 180 days^ notice for non
renewal ofthe Agreement.
B. Choice ofForom
Nothing in the Disclosure Document or Agreement can abrogate or reduce any of your
rights as provided for in Minnesota Statutes 1984, Chapter 80C, or your rights to any
procedure, forum, or remedies provided for bythe laws ofthe jurisdiction.
C. Releases
Ageneral release shall not relieve any person from liability imposed by the Minnesota
Franchise Law, Minn. Stat., Chapter 80C,Sections80C.22.
© ^ O ^ C ^ b Pistes F ^ n ^ e . LLC
2018r^n^eO^o^eOocumeot-5xhib^
M^N5S0TA
AM5NOM^TOFRANCH^2AGR55M5NT
A general release shall not relieve any person from liahility imposed hy the Minnesota Franch^^
Law, Minn. Stat., Chapter80C, Section 80C.22.
Nothing in the Disclosure Document or Agreement can abrogate or reduce any of your rights as
provided for in Minnesota Statutes 1984, Chapter 80C, or your rights to any procedure, forum, or
remedies providedforhythe laws ofthe jurisdiction.
Any claims brought pursuant to the Minnesota Franchises Act,^80.C.01etse^. must he brought
within^years after the cause of action accrues. Tothe extent that any provision oftheFranchise
Agreement imposesadifferent limitations period, theprovision ofthe Actshall control.
8y:^ By:
Title: Title:
© 2 0 ^ C I ^ P I I ^ ^ ^ ^ ^ C
2018 Franchise O i s c l o s o r e O o c o m e ^ - 5 x h ^
N5WYO^
AD05N00MT0 0 ^ O S U R 5 0 O C U M 5 N T
2. The foiiowing paragraphs are added to the Disclosure Document Cover Page:
^ORMATlONCOMPARINGPRANCH^ORS^AVA^^CA^T^
^ H I O ^ O R Y O O R PUBLIC U8RARYPOR5O0RC5SOF^^^
DISCLOSE DOCUM5NTIS UNTRUE CONTACTTH5P505RALTRAD5COMM^^
05PARTM5NTOF^^BUR5AUOPINV^
N5WYO^N5WYO^10^0^
A. Has an administrative, criminal or civil action pending against that person aiieging:afeionY,a
violation of a franchise, antitrust or securities law, fraud, emhe^lement, fraudulent conversion,
misappropriation of property, unfair or deceptive practices or comparable civil or misdemeanor
allegations, or has pending actions, other than routine litigation incidental to the husiness,which are
significant in the context of the number of franchisees and the s i g n a t u r e or financial condition of the
franchise system or its business operations.
B. Has been convicted ofafelony or pleaded nolo contendere toafelony charge or,within the ten
year period immediately preceding the application for registration, has been convicted o f a o r p ^
nolo contendere toamisdemeanorchargeor has been the subject ofacivil action alleging: violation ofa
franchise, antifraud or securities law,fraud, em
property,or unfair or deceptive practices or comparable allegations.
The initial franchise fee shaiihe used to compensate us for our costs inproviding training
materials, evaluating the site, and other services we provide to you prior to and as you hegin
operatingyour husiness.
There are no other direct or indirect payments to us in conjunction with the purchase of the
franchise.
We have the right to modify or revise lists of specifications, the Confidential Operations Manual,^
part of the System, provided that any revisions or modifications will not unreasonably increase your
obligation or place an excessive and unreasonable economic burden on your operations.
All rightsenjoyed bythe Franchisee andany causesofaction arising in its favorfrom the provisions
of Article 33 of the GBL of the State of New York and the regulations issued thereunder shall
remain in forced it beingthe intent ofthis provision thatthe nonwaiver provisions of GBL Section
6B74and687Shesatisfied
The franchisee may terminate the franchise agreement or multi unit development agreement on
any grounds available bylaw.
10. item l^Renewal^ Termination, etcB The ^Summary" section of Items entitled Assignment
ofcontracthyfranchisor,will be amended by addin^the following lan^ua^e:
© 2 0 1 8 C ^ b ^ ^ ^ n c h ^ ^ C
2018rranchi5eO^osureOocom^^
11. Item 17, Renewal, Termination: The "Summary" section of Items 17(w), entitled Choice of law,
will be amended by adding the following language:
The forgoing choice of law should not be considered a waiver of any right conferred upon the
franchisor or upon the franchisee or upon the multi-unit developer by Article 33 of the General
Business law of the State of New York.
WE REPRESENT THAT THIS PROSPECTUS DOES NOT KNOWINGLY OMIT ANY MATERIAL FACT OR
CONTAIN ANY UNTRUE STATEMENT OF A MATERIAL FACT.
AD05NOUMTOD^OSUR50OCUM5NT
If we prevail in any enforcement action vou will oav all damages and costs we incur in
enforcingthetermination provisions ofthe FranchiseAgreement
3. The following is added to the nummary" section of Item 17(u) entitled Dispute resolution hy
arhitration or mediation:
4. The following is added to the "Summary" section of Item 17(r) entitled Non compe^tion
covenantsafterthefranchiseisterminatedorexpires:
However,to the extent allowed bythe North Dakota Franchise Investment Law, you may
commenceanycause ofaction against us in any court of competent jurisdiction, including
thestateorfederal courts of North Dakota
© ^ c ^ ^ t ^ r ^ ^ ^ c
2018 Franchise O ^ o s u r e O o c o m e n t - E x h i b i ^
NORTH DAKOTA
1. The following is added to Section 3.2, "RENEWAL" and Section 14 "TRANSFER OF INTEREST":
However, to the extent allows by the North Dakota Franchise investment Law, Franchisee may
commence any cause of action against Franchisor in any court of competent jurisdiction, including
the state or federal courts of North Dakota.
To the extent required by the North Dakota Franchise Investment Law (unless such
requirement is preempted by the Federal Arbitration Act), arbitration will be at a site to
which Franchisor and Franchisee mutually agree.
4. Section 18, "ACKNOWLEDGMENTS" is amended by the addition of the following language to the original
language that appears therein to read as follows:
5. Section 13.1 (regarding post-term restrictions) is amended by the addition of the following language to the
original language that appears therein:
IN WITNESS WHEREOF, each of the undersigned hereby acknowledges having read this Amendment,
understands and consents to be bound by all of its terms.
By: By:
Title: Title:
In recognition ofthe requirements ofthe Rhode Island Franchise Investment Act (Section 19-28.1-14), the
parties to the attached Franchise Agreement agree as follows:
§19-24.1-14 of the Rhode Island Franchise Investment Act provides that "A provision in a
franchise agreement restricting jurisdiction or venue to a forum outside this state or
requiring the application of the laws of another state is void with respect to a claim
otherwise enforceable under this Act."
IN WITNESS WHEREOF, each of the undersigned hereby acknowledges having read this Amendment,
understands and consents to be bound by all of its terms.
By: By:
Title: Title:
In recognition ofthe restrictions contained in Section 13.1-564 of the Virginia Retail Franchising Act, the
Franchise Disclosure Document for Club Pilates Franchise, LLC for use in the Commonwealth of Virginia shall be
amended as follows:
"Pursuant to Section 13.1-564 ofthe Virginia Retail Franchising Act, it is unlawful for a franchisor
to cancel a franchise without reasonable cause. If any ground for default or termination stated in the
franchise agreement does not constitute "reasonable cause", as that term may be defined in the Virginia
Retail Franchising Act or the laws of Virginia, that provision may not be enforceable."
A005NOUMTOO^OSUREOOCUM5NT
Due to our financial condition, please he advised that we have securedasuretyhond inthe
amount of ^ 0 0 , 0 0 0 t o demonstrate our financial capahilityto fulfill our preopening o b l i g a t e
to franchisees/developers underthe Franchise Agreement and the Development Agreement that
are suhjectto the jurisdiction ofthe Washington Franchise Investment Protection Act, which is on
file with the Securities Division ofthe Washington Department of Financial Institutions.
The state of Washington hasastatute,RCW 19.100.180, which may supersede the Franchise
Agreement inyourrelationshipwiththefranchisorincludingthe areas oftermination and renewal
of your franchise. There may also hecourt decisions which may supersedethefranchise
agreement inyourrelationshipwiththefranchisorincludingtheareasoftermination and renewal
of your franchise
© 2 0 1 8 C ^ ^ ^ ^ ^ ^ ^ C
2018F^nch^0^o^eOocument-Exhibits
WASHINGTON
AM5NOMENTTOFRANCHIS5AGR55M5NTAN005V5LOPM5NTAGR55M5NT
Transferfees are collectable to the extentthatthey reflect the franchisors reasonable estimated
or actual costs in effectingatransfer
^ By:
Title: Title:
&m
DCLJg& 3131 S. Market St. magKie.andersonfgclubpilates.co
Anderson Gilbert AZ 85295 480.999.3825
M Suite 103 m
20329 North 59th afFewheadiennifer.marrinan@ c I u
Jennifer Marrinan Glendale AZ 85308 480.372.8100
Avenue Ste A l bpilates.com
111 W. Monroe downtownphoonixiennifer.marri
Jer nifer Marrinan Phoenix AZ 85003 480.372.8100
#128 [email protected]
1354 E Colorado
BaWeyGatze St7l6447 N. GlendaleSco 9±2QS 818.724.99774 GlQndalodon.gatzemeier@clubpil
Re joccoDon €AAZ
meier Scottsdale Rd. ttsdate 85254 80.447.4044 ates.com
Suite A119
18037 Chatsworth Granada (818)210
JacobsBefe 91344 RranadahillsYvette.iacobsigclubpi
th Robert Stfeet9301 E. Shea HUlsScottsda GAAZ ^288480.771.3
ny 85260 lates.com
Unit 104 le 774
8787 N. Scottsdale
Jacobstoe Rd. St6232583© Scottsdalefe 805.556.70704 westlakGvillageYvette.iacobs@ cl u
Reaeft-Keith €AAZ
^ ousand Ooks 85253 80-462-1299 bpilates.com
te&Z
1825 East
949 791
Bil /Jennifer Guzick TemgeCesta costamesaiennifer.guzick@clubpi
GAAZ -7-184480.566.0
1021525'Moso Mesa 92*2* lates.com
335
Vordo Dr. C.
7012 #103 Edingor
•Huntington
GarrisonBe Ave6872 EAST 92547 657,464^6965 Iwfttingtoftbeaekkathv .garrison®
K§ ^ B f ittany BeaehTucso GAAZ
fga SUNRISE DRIVE, 85750 20.428.0130 clubpilates.com
n
#150
4901 Moreno Blvd.
ParkClomo San Diego 92117 858.914.14596 [email protected]
Bo a G M s Suite 2101169 CA
ms Duarte 91010 26.507.5522 m
Huntington Drive
9460MiroMGGO 858 254
Ch js-Corolyn/ SuderDovie Brea-Safl 92136 iir3mesachris.suder@clubpilates
Blvd. Unit P3357 E, CA 3326657-315-
s/ Hoys Diego 92823 .com
Imperial Hwy 9080
Davies/
861 Harold Place, GWa 619-392-
Ga olyn/DavoS HaysCourte 91914 chulavistocamarillo@clubpilates.
StH*e-3Q52360-F VtoCamaril CA 2572(805) 261-
he i/John manche/To 93010 com
Las Posas Road lo 1255
oley
12264 El Camino
De rek Jones San Diego CA 92130 858-531-2348 [email protected]
Real, Suite 201
6690 Mission
Ka ie Mann San Diego CA 92120 619-786-2300 [email protected]
Gorge Road
3959 30th Street,
Ka ie Mann San Diego CA 92104 619-677-1500 [email protected]
Suite 101
1708 Oakland
Ro inie Sarwar Fizzah Raza San Jose CA 95131" 408.359.4484 [email protected]
Road, Suite 200
Dumaw 904 W San Marcos
Ar elle San Marcos CA 97078 760-201-3070 [email protected]
Whitman Blvd. Suite 5
225 Town Center
Ka ie Mann. Santee CA 92071 619-485-1800 [email protected]
Parkway, Suite C
La 858 531
MannTehra D4ve33175 91942 Iamesashahin.tehranchi@clubpila
Ka ieShahin McsaTemec CA 2348951.396.7
nchi Temecuia Pkwy 92562 tes.com
ula 000
SteC
2820 Townsgate
Thousand 619 786
.BgLenyMaft Rd #1076690 9%20 missionvallQvrobert.berenv@clu b
Ka ieRobert QaksSaft CA 3300805.556.7
n Missien-Gofge 91361 pilates.com
Diege 070
Read
3959 30th
Sa* 619 677
HgrnfD.et.tM S#€€t21612 Piano 9%04 north parkTo m. H a m mett @ cl u b p il
En ll^Katio am Trabuco Road,
D+egeTrabuc CA
92679
1588949.534.2
ates.com
o Canyon 023
Suite 401A
225 Town Center
610 485
HammettM ParkwovlSOSO SantooTusti @20% saftteeTom.HammettfSclubpilate
gn il%Katte CA 1800949.529.0
afw Kensington Park n 92782 s.com
704
Dr, Suite GG300
5077 Lankershim
Safe/ North S4S-
Boulevard Suite 91601 [email protected]
fo hefKen & Holly woodV CA 2103422805.85
loo re E4020E.MainSt. 93003 m
All son entura 6.4424
#B-l-2
fce>ert-/ 6766 Bcrnol Ave.
^ 4€a Shiraki Suite 530 Ptoosonton GA 94566 925.255.0880 [email protected]
903 N. Sopulvoda Manhattan manhottanboach@clubpilatos,co
Gh% Sudor aw? Beach GA 80266 310 921 8004 m
1313 S
HammettS Harborl7767 Fullerton 92833 714.519.38412 fuHertonTom.Hammett@clubpila
Gb 4&Emilv CA
Santiago Blvd^ Villa Park 92861 02.6404 tes.com
Suite 610
An W 13920 City Center
Am hony Truong Drive Suite 4010 Chino Mil GA 909.529.1041 [email protected]
27184 Ortega Son Juan
323-774-
Watsoni *4wv7318 Santa Capistrano 92675
Ke lylEd CA 2701949 257 si€[email protected]
Lombardi Monica Blvd. Suite West 90046
2292
286#20 Hollywood
WatsonCle 25800 Jeronimo Mission 949446
Ke JyChris/Bri 92691 mis5ionvioiochris.clement$@club
ments/Boo Rea42?50 Dewey VtejoSan CA 8243619.541.8
an ia 92106 pilates.com
s Rd., Ste 404102 Diego 877
30100 Town
Center Drive, Suite Laguno
Ke Watson S-i NtgueT GA 92677 949 257 2292 [email protected]
3000 E. 3rd Ave,
Mi Pf Busso Suite 20 & 2 1 Denver GO 80206 720-361 9995 [email protected]
2229-W4W€at Hig#lafi<k h\g h I a rvdsrafi€hwest@€liikpila*esr
Mi fy Busso Resepve^Parkway Raneh GO 80429 -720.557.9606 €0m
437 S Wadsworth
Ke tin Easterly Lake wood CO 80226 720-789-1011 [email protected]
Blvd, Suite F
11757 West Ken
Ke An Easterly Caryl Avenue, Suite Littleton CO 80127 720.579.7285 [email protected]
G
700 Ken Pratt
J0( Hendricks Longmont CO 80501 720.442.8385 [email protected]
Boulevard
14336 Lincoln [email protected]
Eli abeth Boselli Thornton CO 80023 720-441-4559
Street m
1063 Boston Post
Sc. >tt Ackerman Darien CT 6820 203-439-4670 sco'[email protected]
Road
7050 W. Palmetto
Ke JY Kennedy Boca Raton FL 33433 561.717.2120 [email protected]
Park Rd #49/50
Kilcullen/ 5408 Lockwood
Pe e r / G a r v
Keith Ridge Rd
Bradenton ft 63385 636-856-5270 [email protected]
13158 N Dale
Na than Philyaw Tampa FL 33618 813.773.3880 nathan.philvaw(5)clubpilates.com
Mabrv Hwv
28249 Paseo Drive Weslev
Na than Philvaw FL 33543 813.607.6655 [email protected]
#190 Chapel
13848 Tilden RD Winter
Ch is Wilson FL 34787 407-890-5344 [email protected]
Ste 130 Garden
1222 N.Orange [email protected]
Ch istine Goldman Winter Park FL 32789 407.960.7042
Ave. Ste B om
3005 Old Alabama
M rk Worlev Alpharetta GA 30022 678.919.8733 [email protected]
Rd
Mi ik Worlev 7160 Avalon Blvd Alpharetta GA 30009 678-996-5336 [email protected]
2391 Peachtree Rd,
Ke len Stennett Atlanta 30305 470.885.0623 [email protected]
NE Suite B3AB
5001 Peachtree
Ke len Stennett Chamblee GA 30341 (678)996-1988 [email protected]
Blvd Suite 630
2960Shallowford
Ste phanie Little Marietta GA 30066 678.647.6220 [email protected]
Rd #200
Tavlor/Oliv 1428 Towne Lake
Pa Ke/Andrew Woodstock GA 30189 770-400-9557 [email protected]
er Pkwv., Ste. 104
3130 E. State St.
Hit l u & T h v Le Boise ID 83616 208-912-0071 [email protected]
Suite 115
2047N.CIvbourn
Ab 21 Phelps Chicago IL 60614 312.734.1069 [email protected]
Ave
All son &
Smith 277 Roosevelt Rd. Glen Elyn IL 60137 630.403.8058 [email protected]
Aa on
1849 Green Bav Highland
Jar et Asburv IL 60035 224.707.0171 [email protected]
Road, Suite 109 Park
2695 Forgue Drive,
Eri - Smith Naperville IL 60564 331-401-5788 [email protected]
#109
3065 N.Perrvville [email protected]
Stt ve & Robin Schlichting Rockford IL 61114 815.860.0710
Rd., Ste #147 m
2482 E. 146th
Ra ph /Julie Thorpe Carmel IN 46033 317)565-4828 [email protected]
Street
2727 East 86th
Ra ph/Julie Thorpe Indianapolis IN 46240 317.927.8750 [email protected]
Street, Suite 145
Overland
An irea O'Dell 6601W 119th St KS 66209 913.562.9570 [email protected]
Park
4600 Shelbwille
In d Rvser Louisville KY 40243 502-907-1577 [email protected]
Road, suite 104
De nise LeBrun 2513 Meter ie Rd Meta ire LA 70001 504.484.9650 [email protected]
-••
1101,5. Joyce St.,
Mi :haei Grams Arlington VA 22202 571,429-4690 [email protected]
Suite B14
43670 Greehwav
Ry m Ask Ashburn VA 20147 703.828.0779 [email protected]
Corporate Drive
47100 Communitv
Vir ce Black SterMng VA 20164 571-525-2282 [email protected]
Plaza #130
Ni ki Adams 143 106th Ave NE Bellevue WA 98004 253-709-1446 [email protected]
Ni ki Adams 124 4th Ave South Kent WA 98032 253.709.1446 [email protected]
133'82.Newcastle
Ni ki Adams Newcastle WA 98059 253-499-2233 [email protected]
Commons Dr
15782 Redmond [email protected]
Sh ?etal GuttiRoli Redmond WA 98052 (425) 200-4173
Wav m
.6077 W. Mequon
Mf gan Sinnen Mequon WI. 53092 414-939-3644 [email protected]
Rd
Nc than &
Baldwin 390 S Grand Ave Sun.Prairie WI 53590 608-371-1901 "[email protected]
Eri :a
6929 W. North [email protected]
Ro ]ert & Beth Tsuchivama Wauwatosa WI 53213 414-395-1122
Ave. om
#-
^3-^2-31^262(954)882.988
€hristineTeresa & Alan GoldmanMaddocks 7 FL
GfatomKitchen/Erickso 210.559.1732(813)563-
ftiek-&~&awf> Kim/Joe n 5353 FL
Heatk-Peter/Gary WmeemKtlcullen / Keith 541-567-6128 FL
KeWy Kennedy 305.389.5399 Hr
Maria Isabell / Tania-Peek Ma4a-Gutierrez / Peck i786r34&3-5-72) 577-9651 FL
Mochon /
Doniola / HoracioTara RoscntRbGrcClivio 786^30^^9) 360-6780 FL
NathonChristine PhilyowGoldman 904.635.0298407-574-6900 FL
tefflfeFelipe/Adrian SaskettWance / Puppin 305.301.2050954-237-3737 FL
732.803.0226(727) 210-
ChrisWayne WfeewStewart 5365 FL
503.780.6302(614)309-
Shoctal and SandoopAdam DwbeDeutsch 9890 6AFL
Felipe / Adrian Wance / Puppin 954-544-0609 FL
828.925.3263(770) 299-
Mandy Ledford 9513 GA
404.456.4110678-310-
KeUenNicole StennettHarman 1020 GA
Jack/Teresa Devos 770-573-0241 GA
MafkSekhar WorleyRebala 678.488.0785 596-9408 GA
Hiou & Thy te 208.890.1770 m
Laura Louis 12084841^0247 ID
JaftetNathan & Erica M k w y Bald win 773.983.8165312-800-8467 IL
Eric & Kristin Kohn 630-538-7235 IL
Pradnya Kulkarni 224 377 0305 IL
312.399.3256773- 789-
Abby Phelps 7507
815.985.1337(773)580-
Stove & RobinEric & Kristin SchlichtingKohn 9602
630.337.6350(773) 562-
Allison & AoronLarry/Crystal SmttttLondon 0125 IL
Eric Smith 630.362.9593tfN/A IL
Michael & Anjelica Schuda (630)333-3184 IL
317.696.4600(812)431-
Ralph / JulioJeff / Bussie ThorpoCox 7251 IN
Fred Rvser 502-907-2364 KY
Mike fe-TammyChristopher / 860.817.8995781-342-
Mariie MiWefTrauzzi/ Hard 0401 MA
(617) 755-
Laura CutchallPoltard 5853 MDMA
Jan & Chuck Grover 240.578.0093 MD
W Horan 845.764.1943 MD
•Kprlp / Liana Kay / Bo torn an 717.825.6150 MD
DEVELOPMENT AGREEMENT
DEVELOPER
DATE OF AGREEMENT
EXHIBITS
THIS AREA DEVELOPMENT AGREEMENT (the '-Agreement"), is made and entered into
this day of , 20 , by and between: (i) Club Pilates Franchise, LLC, a limited
liability company formed and operating under the laws of the State of Delaware whose principal business
address is 3185 Pullman Street, Costa Mesa, California 92626 (the "Franchisor"); and (ii) , a/n
with a business address at (the "Developer").
WITNESSETH:
WHEREAS, as the result of the expenditure of time, effort and expense. Franchisor has created a
unique and distinctive proprietary system (hereinafter the "System") for the establishment, development
and operation of a CLUB PILATES Studio (each, a "Studio") that provides Studio offering (a) Pilates
instruction and related services that Franchisor authorizes (collectively, the "Approved Services"), and (b)
certain merchandise and other products Franchisor authorizes for sale in conjunction with the Approved
Services and Studio operations (collectively, the "Approved Products"), to the general public and/or
through a membership-based program, under the mark CLUB PILATES.
WHEREAS, Franchisor owns the System and the right to use the Proprietary Marks (as defined
below), ahd grants the right and license to others to use the System and the Proprietary Marks;
WHEREAS, Franchisor identifies the System and licenses the use of certain trade names, service
marks, trademarks, emblems and indicia of origin, including the mark CLUB PILATES and other trade
names, service marks and trademarks as are now designated and may hereafter be designated by
Franchisor in writing for use with the System (the "Proprietary Marks");
WHEREAS, Developer desires the right to develop, own and operate multiple CLUB PILATES
Studios under the System in a defined geographic area under a Development Schedule (the "Development
Schedule") set forth in this Agreement; and
NOW, THEREFORE, the parties, in consideration of the mutual undertakings and commitments
set forth in this ^Agreement, the receipt and sufficiency of which are hereby acknowledged, agree as
follows
A^ DEVEEOFMENTAREA
^ DEVEEOFMENTSCHEDULE/DEVEEOFMENT PERIOD
"Development Schedule" means the schedule for Developer lo open and operate a specific
cumulatlvenumherofCLUB PILATES Studios as set forth in Exhibit B to this Agreement Each
"Development Period" isaperiod of time set forth in the Development Schedulewherein Developer must
meet each specific development obligations.
CD FRANCHISEAGREEMENT
Except for the royalty fee and the advertising contrihutions,which shall remain the same in each
fi^anchise agreement executed pursuant to this Agreement and any extensions ofthis Agreement, the term
"Franchise Agreement" means the then current fo^n of agreements (including the ^anehiseagree^^
and any exhibits, riders, collateral assignments of leases or subleases, shareholder guarantees and
preliminary agreements) that Franchisor customarily uses in the granting ofafranchise for the ow^
and operation ofaCFUB FILATES Studio
Concurrent with the execution of this Agreement, Developer shall execute the Franchise
Agreement for the first Studio that Developer is granted the right to open within the Development Area
hereunder. Franchisor, in its sole discretion, but subject to the express provisions contained herein, may
modify or amend in any respect the standard fbrinofFranchise Agreement it customarily uses in granting
afi^anchisefbraCLUB PILATES Studio
The parties agree and acknowledge that: (i) Developer must timely execute Franchisor's then
current form ofFranchise Agreement for each CLUB FILATES Studio that Developer is required to open
and commence operating pursuant to the Development Schedule; and (ii) Franchisor may, in its
discretion, modi^ or amend the form of Franchise Agreement that Franchisor is using as of the date thi^
Agreement is executed a^ it deems appropriate fbr(a) use in the CLUB PILATES System generally,and
(b) execution by the parties in connection with the Studios that Developer must subsequently open and
commence operating under this Agreement.
DD PRINCIPALS
The term "Principals" includes, collectively and individually, Developer's owners; i f Developer
is an entity, any officers and directors of Developer (including the officers and directors of any general
partner of Developer) and any person and of any entity directly owning and/or controlling ten percent
(10^) or more of Developer, oramanaging member or manager ofalimited liability company. The
initial Principals shall be listed in ExhibitD.The Principals must execute an agreement in substantially
the form of the attached Guaranty and Assumption of Obligations (immediately following this
Agreement)undertaking to be bound jointly and severally to all provisions of this Agreement.
^ GRANTOFDEVELOPMENT RIGHTS
The term of this Agreement shall commence upon fullexecution of this Agreement and,unless
earlier terminated by Franchisor pursuant to the terms hereof, this Agreement shall expire upon the e a r l ^
of (i) thedateDevelopertimelyopens the last GLUB FILATES Studioitisrequiredtoopenand
conm^ence operations within the Development Area pursuant to this Agreement; or (ii) the last day ofthe
last Development Feriod on the Development Schedule. Developer acquires no rights underthis
Agreementtodevelop GLUB FILATES Studios outsidetheDevelopment Area. Uponexpirationor
termination ofthis Agreement forany reason, Developer will have no rights whatsoever within the
Development Area (other than any territorial rights that Franchisor has granted to Developer in
connectionwithanyGLUB FILATES Studio(s) that Developer has timely opened pursuant toaFranchise
Agreement as required by theDevelopment Schedule prior to the date this Agreement is terminated or
expires).
BD GOMMITMENTOEDEVELOPER
Franchisor has granted these rights in reliance on the business skill, financial capability, personal
character and expectations ofperformance by the Developer and its Principals. This Agreement is for the
purpose ofdeveloping and operating the GLUB FILATES Studios, and is not for the purpose of reselling
the rights granted by this Agreement
GD DEVELOPMENTPLAN
The following conditions and approvals are conditions precedent before the right ofDeveloper to
develop each GLUBFlLATESStudio becomes effective. At the time Developer selectsasite for each
GLUBPfEATES Studio, Developer must satisfy the operational, financial and training requirements, set
forth below:
(1) Gperational: Developer must be in substantial compliance with the material terms
andconditionsof this Agreement and all Franchise Agreementsgranted Developer. ForeachGLUB
PILATES Studio operated by Developer, Developer must be in substantial compliance with the standards,
specifications, and procedures set forth and described in the Manuals (defined in the Franchise
Agreement)
^^2018 C l u b ^ l ^ F ^ ^ F F C
2^T72018 Development Agreement
(2) Finance Oevelop^ and the Frine^als must satisfy Franchisors financial
criteria for Developers and Principals with respect to Developer's operation o f i t s existing CLUB
FIFATFS Studios, ifany, and the proposed GFUBFIFAFFS Studio Developer must he in compliance
andnotheen in default during the twelve^l^months preceding Developer'srequest for approval, o
monetary obligations of Developer toFranchisor or its affiliate under any Franchise Agreementgranted
under this Agreement
This Agreement is notaFranchise Agreement and does not grant Developer any right or license
to operateaCFUBFlFATFS Studio, or to provide services, or to distribute goods, or any right or license
intheFroprietaryMarks^ Developer must timely execute Franchisor's thencurrent form of Franchise
Agreement for each CFUBF1FATFS Studio that Developer is required to open under the Development
Schedule
A RESERVATION OERIGHTS
Inaddition, Franchisor,any other developer and any other authorized person or entity shall have
theright,at anytime, toadvertiseandpromote the System, in theDevelopment Area Developer
acknowledges and agrees that Developer is only granted the right to develop and operate GLUB
FILATES Studios within the Development Area. Accordingly, within andoutsidetheDevelopment
Area, Franchisor and its affiliate and its subsidiaries may also offer and sell, and may authorize others to
offer and sell products and services identified by the Proprietary Marl^ (including memberships and gifi
cards)at or from any location.
Franchisor has the right to own,operate and license others to own and operate other husiness
concepts in and outside the Development Area consistent with the terms ofthis Section.
Franchisor has no obligation and will not pay Developer i f i t exercises any ofthe rights specified
ahove within the Development Area granted hy the Area Development Agreement or within the
DesignatedTerritory granted hyaFranchise Agreement
Subject to Section 4(A) and the other terms ofthis Agreement,ifDeveloper(i) is in compliance
with the material terms and conditions contained in this Agreement, including the timely development
obligations to openaspecific cumulative number of GFUBF1FATES Studios over prescribed periods of
time as established in FxhibitB(the "Development Schedule"), and (ii) is in substantial compliance w ^
all material obligations under Franchise Agreements executed by Developer for individual GFDB
F1FATFS Studiosunderthis Agreement;then during theDevelopment Schedule, Franchisor:(i) will
grant Developer the right to own and operate GFDBFIUAFES Studios located within the Development
AreapursuanttothetertnsofthisAgreement; and (ii) will not operate(directly or through its a ^
nor grantafianchise forthe location of, any GFUBFIFATES Studio within the Development Area,
except for franchises granted to Developer under this Agreement.
i f Developer, for any reason within his control, fails to comply with the Development Schedule,
this failure constitutesamaterial default of this Ag
Agreement pursuant to Sectionl4of this Agreement. In the event Developer fails to cure the noticed
default within the time allowed under Sections, Franchisor may terminate this Agreement and grant
individual or area development franchises within the Development Area to thirdparties or own and
operate Studios owned by Franchisororbythe affiliate ofFranehisor. Franchisor and Developer agree
that the timely development of Studios by Developer in compliance with the Development Schedule will
control the rights granted Developer by this Agreement, regardless of the time period granted Developer
to open a Studio pursuant to a Franchise Agreement for such Studio. Upon termination of this
Agreement, all rights granted Developer revert to Franchisor, who is free tofi^anehiseany other person to
usetheSystem within theDevelopment Area orto itselfownandoperateGFUBFIFATESStudios
within the Development Area
Notwithstanding anything contained in this Section, Franchisor will provide Developer witha
one-time reasonable extension oftime not to exceed 90 days to comply with its development obligations
in any one of the Development Feriod as set forth in the Development Schedule (see FxhibitB), provided:
(i) Developer has already executedalease for, or otherwise obtained,aFremises that Franchisor approves
fbranyGFUBFlFATESStudio(s)itisrequiredtoopenandoperateduringthatDevelopment Feriod; and
(ii) Developer notifies Franchisor ofits need for such an extension no less than 30 days prior to expiration
ofthat Development Feriod The parties agree and acknowledge that Franchisor's grant ofthis one-time
extension under this Section will not extend, modify or otherwise affect the expiration of any of
Developer'ssubsequent Development Periods or subsequent development obligations.
^ ^ 2 0 1 8 C ^ ^ l ^ Pra^h^ LLC
2O^0^D^lopm^A^em^ 5
^ DEVELOPMENTOBLIGATIONS
DD EXPIRATION OR TERMINATION
After this Agreement expires or terminatesfbr any reason, Franchisor shall have the absolute
right to own and operate,orlicense other parties the right toownandoperateGLUB FILATES
STUDIOS,in the DevelopmentArea, except in those DesignatedTerritories granted under each Franchise
Agreement that Developer enters into pursuant to this Agreement.
^ STUDIO CLOSINGS
if during the term of this Agreement, Developer ceases to operate any GLUB PILATES Studio
developed underthisAgreementfbranyreason,Developermustdevelopareplacement GLUB FILATES
Studio tofulfillDeveloper's obligation tohave open and in operation the required number of GLUB
FILATES Studios upon the expiration of each Development Feriod The replacement GLUB PILATES
Studio must be open and in operation within nine (9) months after Developer ceases to operate the GLUB
FILATES Studio to be replaced or Developer will be in material breach of this Agreement. If, during the
termofthis Agreement, Developer, in accordance withthe terms of anyFranchise Agreement f b r a
GLUB FILATES Studio developed under this Agreement, transfers its interests in that GLUB FILATES
Studio,atransferredGLUBFILATES Studio shall continue to be counted in determining whether th^
Developer has complied with the Development Scheduleso long as itcontinues to be operated asaGLUB
PILATES Studio IfthetransferredGLUBPILATES Studio ceases to be operated asaGLUB FILATES
Studio, it will not count toward Developer'scompliance with the Development Schedule
^ PROGEDUREPOREXERGISINGDEVELOPMENTRIGHTS
Developer shall enter intoaseparate Franchise Agreement with Franchisor fbreach GLUB
FILATES Studio developed pursuant to this Agreement. The Franchise Agreement to be executed for the
first GLUB FILATES Studio to be developed by Developer under this Agreement must be executed and
delivered to Franchisor concurrently with the execution and delivery of this Agreement. All subsequent
GLUBF1LATES Studios developed under this Agreement must be established and operated under the
then current form of Franchise Agreement then being used by Franchisor for GLUB FfLATES Studios
under the System The thencurrent form ofFranchise Agreement may differft^omthe form attached as
Exhibit G; however, the provisions regarding royalty fees and advertising contributions shall r^^
established in ExhibitG Developer must execute the thencurrent form ofFranchise Agreement for each
GLUB PILATES Studio to be developed under this Agreement
Developer acknowledges that the projected opening dates for each GLUB PILATES Studio set
forth in the Development Schedule are reasonable requirements. Developer must executeaFranchise
Agreement for each Studio by the earlier of (i) fifteen (15) days ft^om the datealease is signed f b r a
location that Franchisor approves for the GLUB PILATES Studio at issue; and (ii) the date necessat^fb^
Developer to otherwise comply with its development obligations under this Agreement.
^ ORGAN^ATIONOEDEVEEOPER
Developer makes the fohowmg representations, warranties and covenants and accepts the
following continuing ohhgations:
(4) If, after the execution ofthis Agreement, any person ceases to qualify as one of
the Developer'sFrincipal's(as defined in Section 1), or ifDeveloper believes in the event any individual
laterqualifiesas one of Principals, Developer shallpromptlynotifyFranchisorandthat person shall
execute any documents (including, as applicable, this Agreement)as Franchisor may reasonably require;
(6) Developer agrees to maintain at all times throughout the term ofthis Agreement,
sufficient working capital to fulfill its obligations under this Agreement; and
^^^8Cl^^l^Fra^^LLC ^
^3^80^1opm^A^m^ 7
nOnCOmpefifionCOVenant5 5 ^ ^ ^
Compete (Exhib^E) The Prineipals agree tojomtly and several guarantee the perfo^nan^^
Developers ohhgations under the terms ofthis Agreement,exeept the ohhgation to open
BD REOUIREMENTSOFREPRESENTATIVE
Upon the exeeutton of this Agreement, Developer must designate and retain an individual
throughout the term of this Agreement to aet on hehalf of Developer in all transactions with Developer
eoneerningDeveloper's ohligationsunderthis Agreement (the "Representatives IfDeveloper is an
individual, Developer must perform all obligations of the Representative The Representative mu^
reasonahie efforts to do the following, during the entire period he serves in that eapaeit^(l)^
direct or indirect ownership interest in the Developer; (2)devote substantial time andreasonahleeffb
the supervision and conduct of the business contemplated by this Agreement and execute this Agreement
as one of the Principals; and (3) meet Franchisor's standards and criteria fbraRepresentative as set f^^
in the Manuals or otherwise in writing by Franchisor. If the Representative or any designee is not able to
continue to serve in the capacity ofRepresentative or no longer qualifies, Developer must promptly notify
Franchisor and designateareplacement
CD RESTEFFORTS
Developer must use his best efforts to substantially comply with all requirements of federal, state
and local rules, regulations and orders
^ ^TESELECTIONLEASE^FRANCHISEAGREEMENT
AD SELECTION O F ^ T E R V P E V E L O P E R
Developer assumesallcosts,habilities,expensesandresponsibilitiesfbrlocating,obtain^
financing and developing sites for CLUB FfTATFS Studios, and for constructing and equippm^
F1LATFS Studios at those sites.The selection ofasite and the development ofaStudioat any site is the
responsibility ofDeveloper The selection ofasite by Developer is subjectto our approval and must be
in compliance with Franchisor's site selection procedures and its standards for demographic
characteristics,parlong,traffic patterns and the predominant character of the neighborhood, and o ^
conmiercial characteristics ofthe site and any other factors Franchisor may consider relevant in reviewing
asite selected by Developer Developer must not enter intoabinding commitment withaprospective
seller or lessor of realestate with respect tothe s i t e f b r a StudiountilFranchisorhasapprovedthe
proposed site Developer specifically acknowledges that the selection of a site hy Developer in
compliance with Franchisor's site selection procedures and the approval ofasite by Franchisor does not
constitutearepresentation, promise or guarantee by Franchisor that the siteand the Studio to be operated
at that site will be profitable or successful. Developer acknowledges that factors governing the success of
a CLUB FfLATFS Studio are unpredictable and beyond Franchisor's control Franchisor is not
responsible to Developer or to any other person or entity i f a s i t e approved by Franchisor fails to meet
Developer'sexpectations for revenue or operational criteria.
BD PEMOGRARHICINEORMATION
Befbreacquiringasite for any Studio hy lease or purchase, Developer must locateasite for the
Studio that satisfies the site selection guidelines Franchisor provides toDeveloper and must submit to
Franchisor, inthe fbrin Franchisor specifies,adescription of the site,ademographic study and other
information and materials Franchisor may reasonably require and shall represent in writing that
Developer has the option or other firm conmiitment to obtain the site. Franchisor will review informat^
^013^8 C l u b ^ l ^ F ^ h ^ F F C
20432018 D ^ l o p m ^ A ^ e m ^ 8
providedby Developer for thesis whiehmay inelude the populafion of the workforeeor residents,
character of the neighborhood, household income, ingress and egress, and trade area If on-site
evaluations hy Franchisor are requested hy Developer or determined to he necessary hy Franchisor, then
Franchisor or its designee will, at Franchisor's expense, provideasingle on-site inspection in connecti^^
with each Studio that Developer is required to open hereunder at Franchisor's expense Developer must
reimburse Franchisor for the reasonahie expenses Franchisor incurs for any additional on site evaluations,
including,butnotlimitedto,thecostoftravel,lodging, meals and wages ofFranchisor'srepresentatives
and employees
C LEASEORPURCHASEOFSITE
Developer shall not make any binding commitment to purchase or lease real estate fbraproposed
site f b r a GLDB FfLATES Studio until the proposed site has been approved by Franchisorand a
Franchise Agreementhas been executed by Franchisor and Developer(or its affiliate^foraStudio at such
site. Developer shallprovideFranchisorwithacopyofeither the proposed contractof sale orlease
relating to the site before the Franchise Agreement is executed Developer must comply with the
conditions set forth in the Franchise Agreement at issue in connection withthe signing of suchalease,
including ensuringthat bothDeveloper and the landlord forthe proposed siteexecute Franchisor's
prescribedfromof Collateral AssignmentofFease. Developer must useanyapprovedor designated
suppliers that Franchisor designates in connection with the site selection and acquisition process.
DD FRANCHISEAGREEMENT
Franchisor will deliver a Franchise Agreement, in the then-current form, to Developer for
execution by Developer (or its affiliate). With the execution o f t h i s Agreement, Developer must
concurrently execute the Franchise Agreement estahl^^
return both this Agreement and the Franchise Agreement to Franchisor IfDeveloper fails to execute the
Franchise Agreement, Franchisor may,at its sole discretion, revoke its approval of the site and its offer to
grant Developerafianchise to operateaCFUBFlFATES Studio at the site
^ DEVEEOEMENTEEE
Developer understands and agrees that any and all individual Franchise Agreements executed hy
Developer and Franchisor for CFUB FILATES Studios within the Development Area are independent of
this Agreement. The continued effectiveness of any Franchise Agreement does not depend on the
continued effectiveness ofthis Area Development Agreement Ifany conflict arises with this Agreement
and any Franchise Agreement, the Franchise Agreement controls, has precedence and superiority(except
with respect to the opening deadline for each CEDBF1FATES Studio Developer is granted the right to
open under this Agreement).
A Developer and the Representative covenant that during the term of this Agreement,
except as otherwise approved in writing h y F r a n e h i ^
suhstantial time, energy and hest efforts to the manag
required under this Agreement.
(b) Employ or seek to employ any person who is at that time employed hy
Franchisor, Franchisors affiliates or any other System franchisee or developer, or otherwises
indirectlyindueeorseektoinducesuchpersontoleave.his or her employment thereat; or
(2) Foraperiod of two (2) years after the expiration and nonrenewal,transfer or
terminationofthisAgreement,regardiess of the cause, neither Developer, its Principals, own
and guarantors, nor any member ofthe inm^ediate family ofDeveloper, its Principals,owners, o ^ ^
guarantors, may^directly or indirectly,fbr themselves or through, on behalf of, orinconjuncfi^
other person, partnership or corporation, be involved with any business that competes in w
with Franchisor byofferingorgranting licenses or franchises,or establishing joint v^^^
ownership or operation ofaCompetingBusiness.The geographic scope of the covenant containedi^
Section is any location where Franchisor can demonstrate it has offered or sold franchises as ofthe date
this Agreement is terminated or expires.
(3) Foraperiod of two (2) years after the expiration and nonrenewal,transferor
termination of this Agreement, regardless of the cause, neither Developer, its Principals, owners, of^
and guarantors, nor any member of the immediate family ofDeveloper,its Principals,owners, officers o^
guarantors, may,directly or indirectly,fbrthemselves or through, on behalf of^ or in conjun^
other person, partnership or corporations
©3^2018 CluhPll^F^hi^FFC
3O132018D^iopm^A^m^ 10
^ Own, maintain, engage in, be employed as an officer, director, or
principal of, lend money to, extend credit to or have any interest in or involvement with any otber
Competing Business: (i)witbintbeDevelopmentArea;or(ii)witbinaforty (40) mile radius of tbe
perimeter of tbe Oevelopment Area being granted hereunder or any otber designated territory or
developmentarea licensed by Franchisor toaCLUB FILATES Studio (whether franchised or company-
owned) atany time from thedate ofexpirationorterminationof this Agreement through thedate
Franchisee attempts to undertake the competitive activity at issue
C It is the parties'intent that the provisions of this Sectionllbe judicially enforced to the
fullest extent permissible under applicable law. Accordingly,the parties agree that anyreduction in scope
or modification of any part of the noncompetition provisions contained herein shall not render any other
part unenforceable. In the event ofthe actual or threatened breach of this SectionllbyOeveloper,any of
Developer's Principals, or any member ofthe immediate family of Developer or Developer's Principals,
Franchisor shall be entitled to an injunction restraining such person from any such actual or threatened
breach. Developer acknowledges that the covenants contained herein are necessary to protect the
goodwill of other System franchisees and developers, and the System. Developer further acknowledges
that covenants contained in this Sectionllare necessary to protect Franchisor's procedures and know-
how transmitted during the term of this Agreement. Developer agrees that in the event ofthe actual or
threatened breachof this Section 11,Franchisor's harm willbeirreparahle and thatFranchisorhasno
adequate remedy at law to prevent such harm Developer and the Principals agree to pay all costs and
expenses (including reasonable attorneys' fees) incurred by Franchisor in connection with the
enforcement of this Seetionll. Developer acknowledges and agrees on Developer's own behalf and on
behalfof the persons who areliableunder this Section 11 thateach has previously worked or been
gainfully employed in other careers and that theprovisions of this Sectionllin no way prevent any such
person from eamingaliving. Developer further acknowledges and agrees that the time limitation ofthis
Sectionllshall be tolled during any default under this Sectionll
F. Developer hereby agreesthat the existence of any claim Developer mayhave against
Franchisor,whetherornotarising from thisAgreement, shall not constituteadefense to Franchisor's
enforcement of the covenants contained in this Sectionll.Developer agrees to pay all costs and expenses
(including reasonable attorneys'fees) that Franchisor incurs in connection with the enforcement ofthis
Sectionll
B. Developer understands and agrees that nothing in this Agreement authorizes Developerto
make any contract, agreement,wairanty or representation on Franchisor's hehalf, or to incur any deht or
other obligation in Franchisor's name and that Franchisor shallin no event assume liahility fbr,or he
deemed liable under this Agreement as a result of any such action, or for any act or omission of
Developer inthe conductofitsbusiness pursuant to this Agreementor anyclaimor judgment arising
therefrom.
C Developer and each of theFrincipals shall, at alltimes, indemnify and hold harmless
Franchisorand itsaffiliate, successors and assigns and the officers, directors, shareholders, agents,
representatives and employees ofeachofthem ("Indemnitees") from all losses and expenses incurred in
connection with any formal or informal action, suit, proceeding, claim, demand, investigation
or any settlement thereof,which arises out of or is based upon the action or negligence of Developer or
any Principal in any ofthe following:
(4) Libel, slander or any other form of defamation of Franchisor or the System, hy
Developer or the Principals;
(5) The violation or breach by Developer or any of the Principals of any warranty,
representation, agreement or obligation ofthis Agreement or any Franchise Agreement; and
(6) Acts, errors or omissions ofDeveloper or any ofits agents, servants, employees,
contractors, partners, affiliates or representatives.
D Developer and each of the Principals agree to give Franchisor immediate notice of any
such action, suit, proceeding, claim, demand, inquiry or investigation.
F All losses and expenses incurred under this Section 12 shall he chargeable to and shall he
paid hy Developer or any ofthe Principals pursuant to this Section 12, regardless ofany actions, activity
or defenseundertakenhyFranchisor or the subsequent success or failure of such actions, activity or
defense However,Franchisor will indemnify Developer from losses or expenses resulting from the direct
result ofFranchisoBsnegligence or intentional acts.
G. The phrase "losses and expenses" shall include, without limitation, all monetary losses,
compensatory,exemplaryor punitive damages,fines,actualcosts,expenses, lost profits, reasonable
attorneys' fees, court costs, settlement amounts, judgments, damages to Franchisor's reputation and
goodwill, costs of financing or advertising material and media costs and all expenses of recall, refunds,
compensation, public notices and such other amounts incurred in connection with the matters d e s c ^
Fl. Developer must give Franchisor notice of any such action immediately upon Developer
having received notice ofany such action, claim or proceeding.
1 Developerand theFrincipals expressly agree that the termsof this Section 12shall
continue infullforce and effect after the termination,expiration or transfer of this A ^
interest herein
1^ FROFRILTARYMARRS
B. Developer must not use any Proprietary Mark as part of any corporate or trade names or
with any prefix, suffix, or other modif^ng words, terms, designs, or symbols, or in any modified f b ^
nor may Developer use any Proprietary Mark in connection with any husiness or activity,other than the
business conductedby Developer underFranchise Agreementsenteredintohetween Developerand
Franchisor, or in any othermannernot explicitly authorized in writing by Franchisor
©20432^ G l u h ^ l ^ P ^ h ^ L F C
20432018 Developm^A^m^ 13
mfimgemen^ c h a n g e or daim Franchisor has sole disorefio^
the right to cxcinsivciycontrolanyhfigafion^U^Fatcnt and Tra^
administrative proceeding arising ont ofany in^ingement, challenge, or
Proprietary Mark
E Developer agrees and acknowledges that this Agreement does not grant Developer any
rights whatsoever to use any Proprietary Mark, and that such rights are only granted through Developer's
timelyexecutionofaFranchiseAgreementthatwillgovemtheoperationofaCLUBFlFATFS Studio
that Developer is required to open pursuant to the Development Schedule
1^ TERMINATION
(6) If Developer fails on three (3) or more occasions within any one(l)year period
to comply with one ( l ) o r more provisions of this Agreement,whether or not such ^ilures to comply are
cured after notice thereofis delivered to Developer; or
©3^^8C1^^8^F^h^FLC
3O432018D^opm^A^m^ 14
(7) Failure to comply with the c o n d i ^
requiredofthis Agreement
B. Franchisor may terminate this Agreement and all rights granted herein, u p o n t h e
days written notice to Developer, or a less time as specified helow, for a material default of this
Agreement,whichshallconstitute good cause for termination and the failure of D^v^^
good cause for termination within the notice period. Good cause for termination shall he the occurrence
ofany one ofthe following events of default:
(1) I f Developer fails to meet the development requirements set forth in the
DevelopmentSehe^ule;
(2) I f Developer fails to develop,open and operate each Studio and execute each
FranchiseAgreement in compliancewith this Agreement;
(5) IfDeveloper, fails, refuses or is unahle to promptly pay when due any monetary
obligation to Franchisor or its affiliate required hy this Agreement, or hyany Franchise Agreement or an
otheragreementhetweenthepartiesanddoesnotcure the monetary default w i t h i n ^
following written notice from Franchisor;
(7) I f Developer fails to comply with any other material term or material condition
imposed hy this Agreement orany Franchise Agreement executed pursuant thereto^
G. Failure ofDeveloperto cure the default within the specified time, oralonger period of
time as applicahle law may require, will resuh in Developer's rights under this Agreement to he
terminated effective on the expiration ofthe notice period, and without further n o t ^
D. Upon termination of this Agreement, Developer has no right to establish or operate any
Studio for winch an individual Franchise Agreement has not already been executed by both Franchisor
and Developer, as well as delivered to Developer,as of the date oftermination. Franchisor, effective upon
termination of this Agreement, shall have the absolute right and is entitled to estab^^
otherstoestablish,GFUBFIFATFSStudiosintheDevelopment Area,exceptasmaybeother^i^^
provided under any Franchise Agreement which is thenineffect between Franchisorand Developer
F No default under this Agreement shall constitute a default under any Franchise
Agreement between the parties, unless Developer's acts or omissions also violate the terms and
conditions ofthe applicable Franchise Agreement.
1^ TRANSFER OFINTEREST
AD RVFRANCHISOR
Franchisor has the ahsoiute right to transfer or assign this Agreement and aii or any part of its
rights, duties or ohhgations to any person or iegal entity without the consent of or notice to Developer
This Agreement shall inure to the benefit of, and he hinding on the successors and assigns ofFranehisor
Developer understands and acknowledges that the rights and duties created hy this Agreement are
personal to Developer and its owners and that Franchisor has granted these rights to Developer in reliance
upon the individual or collective character, sl^ll, aptitude, attitude, husiness ability and financ
of Developer and/or its owners Unless otherwise provided with respect to an assignment to an entity
controlled by Developer as provided in Section l^D),none ofthese rights nor any ownership interest in
Developermay be voluntarily, involuntarily,directly orindirectly,assigned, sold,conveyed,pledged,
sub-franchised or otherwise transferredbyDeveloperor its owners (including by merger or consolid^^
by issuance ofadditional securities representing an ownership interest in Developer, by conversion o f a
general partnership toalimited partnership, by transfer or creation of an interest asageneral partner ofa
partnership, by transfer of an interest in Developer or in this Agreement inadivorce proceeding, or i f
Developer or an owner of Developer dies, by will, declaration of or transfer in trust or the laws of the
intestate succession) without the approval ofFranehisor. Any attempted assignment or transfer without
suchapprovalwillconstituteabreachofthisAgreementandwill not transfer any rights or interests to
such assignee ortransferee.
CD CONPITIONSFORAFFROVAEOF ASSIGNMENT
IfDeveloper is in substantial compliance with this Agreement, Franchisor shall not unreasonably
withhold its approval of an assignment or transfer contemplated by Sectionl6(B) so long as the proposed
assigneeor transfererhas goodand moral character, sufficient business experience and aptitude to
developand own and operate Studios, and otherwise meets Franchisor's thencurrent standards for
developers and System fianchisees. Franchisormay require that any one or more of the following
conditions he met before, or concurrently with, the effective date ofany such assignment or transfer:
(1) All the accrued monetary obligations ofDeveloper or any ofits affiliates and all
otheroutstanding obligations to Franchisor or its affiliate arising under this Agreement or any Fran^
Agreement or other agreement between them and all trade accounts and any other debts to Franchisor, of
whatsoever nature, prior to the transfer becoming effective shall be satisfied;
(2) Developer and its affiliates are not in material default of any substantive
provision of this Agreement, any amendment hereof or successor hereto,oranyFranchise Agreement
granted pursuant to its terms, or other agreement between Developer or any ofits affiliates and Franchisor
or its affiliate;
(7) Developer acknowledges and agrees that each condition,which must be met by
the transferee, is reasonable and necessary; and
(8) Developer must pay any referralfees or commissions that may be due to any
franchise broker, sales agent or other third party upon the occurrence ofsuch assignment.
Franchisor's consent to a transfer of any interest in Developer described herein shall not
constituteawaiverofanyclaimsitmayhaveagainst the transferring party,nor shall it be deemeda
waiver ofFranchisor's right to demand exactcompliance with any of the terms of this Agreement by the
transferee.Upon an approved transfer under this Section, Developer will only be bound by,and liable in
connection with, its post^term obligations under this Agreement
DD A S S I G N ^ N T T O A C O ^ O R A T I O N O R L ^ T E D LIABILITY CO
(1) Notwithstanding the provisions of this Sectionl^of this Agreement, upon thirty
^0)days'prior written notice to Franchisorand without payment ofatransfer fee, Developer may assign
this Agreement toacorporation or limited liability company that conducts no business other than the
development and/oroperationofCFUBFfFATFS Studios. Developer shallbe the owner of all the
votingstockorinterestofthecorporationorlimitedliabilitycompany,orifDeveloperis more than one
individual, each individual shall have the same proportionate ownership interest in the corporation as he
had in Developer before the transfer. Developer and each of itsFrincipals, as applicable, may transfer,
sell or assign their respective interests in Developer, hy and amongst themselves with Franchisor's prior
written consent, which consent shall not be unreasonably withheld; but may be conditioned on
©3^2018 Cluh^l^Fra^h^LFC .
20432018 Developm^A^em^ 17
comphancewithSecfionl^ex^
contro^mg interest in Developer
^ RIGHT OFFIRSTREFUSAL
IfDeveloper receives and desires to accept any bona fide offer to transfer an ownership interest in
this Agreement fromathird party, then the Developer shall promptly notify Franchisor in writing and
send Franchisor an executed copy of the contract of transfer Franchisor shall have the right and option,
exercisable within thirty (30) days after actual receipt ofsuch notification or ofthe executed contract of
transfer which shall describe the terms of the offer, to send written notice to Developer that Franclnso
intends to purchase the Developer'sinterest on the same terms and conditions offered by the third party^
Closing on the purchase must occur within sixty(60) days from the date of notice by Franchisor to the
Developer of Franchisor's election to purchase If Franchisor elects not to accept the offer within the
thirty (30) day period, Developer shall haveaperiod not to exceed sixty(60) days to complete the transfer
subject to the conditionsfbr approval set forth in Section 16(C) of this Agreement. Any material change
in the terms of any offer before closing shall constituteanew offer subject to the same rights o
refusalbyFranchisorasinthecaseofaninitialoffer Failure of Franchisor to exercise the option
afforded by this Sectionllshall not constituteawaiver of any other provision of this Agreement ffthe
offer from a thirdparty provides for payment of consideration other thancash or involvescertain
intangible benefits, Franchisor may elect to purchase the interest proposed to be sold for the reasonable
cash equivalent, or any publicly-traded securities, including its own, or intangible benefits simile
being offered. If the parties cannot agree withinareasonahle time on the reasonable cash equivalent of
the noncash part o f t h e offer, then such amount shall be determined hy an independent appraiser
designated by Franchisor,and his determination shall be hinding
^ DEATH ORDISARILTFV
Dpon the death or permanent disability of Developer (or the managing shareholder, managing
memheror partner), theexecutor, administrator,conservator orother personalrepresentativeof that
person,ortheremainingshareholders^partnersormembers, must appointacompetent manager thatis
approved by Franchisor within ninety (90) days from the date ofdeath or permanent disability (the "90
Day Feriod"). Before the end of the 90 Day Feriod, the appointed manager must attend and successfully
complete Franchisor's training program and must either execute Franchisor's then current form of area
developmentagreement fbrthe unexpired termofthis Agreement, or furnishapersonal guaranty of any
partnership, corporate orlimited liability company Developer'sohhgations to Franchisor andFranchisor's
affiliates. f f t h e S t u d i o i s not being managed byaFranchisor approved manager during the 90Day
Feriod, Franchisor is authorized, but is not required,to immediately appointamanager to maintain the
operations of Developer's Studios for ahd on behalf of Developer until an approved assignee is ahle to
assume the managementandoperation of theStudio Franchisor's appointmentofamanager of the
Studio does not relieve Developer of his obligations, and Franchisor is not liable for any debts, losses,
costsorexpensesincurredin the operations ofthe Studio or toany creditorofDeveloperfbrany
products, materials, supplies or services purchased by the Studio during any period in which it i^
©30432018 CluhPil^Fra^^FFC
30432018 D ^ l ^ m ^ A ^ m ^ 18
by Franchi^sappom^d manage F^nchisor has the right to c h a ^
services and to cease to provide management service at any time. F r a ^
fortbmSectionl^E)wiiinotappiytoatransfer under this Section i f tbe transferee
family member ofDeveloper tbat Franchisor approves
GD PUBLIC ORPRIVATEOFFERINGS
(2) The prospectus or other literature utilized in any offering must contain the
following language in bold face type on the first textual page:
^ l ^ I T H E R CLUB PILATES
ANY OP ITS APPILIATE'S SUBSIDIARIES IS DIRECTLY OR INDIRECTLY
TI^E ISSUER OE THE SECURITIES OEEEREDD NEITHER CLUB PILATES
FRANCHISEE LLC NOR ITS AFFILIATE NOR A N Y O E ITS AEEILIATES
S U B S I D I A I ^ S A S S U i ^ S ANY RESPONSIBILITY W I T H RESPECT TO THIS
OFFERING AND/OR THE ADEQUACY OR ACCURACY OF THE
INFORMATION SET FORTHE INCLUDING ANY STATEMENTS MADE W I T H
RESPECT TO ANY OF THEMD NEITHER CLUB PILATES FRANCHISEE LLC
NOR ITS AFFILIATE NOR ANY OF ITS AFFILIATE S SUBSIDIARIES
ENDORSES ORMAI^ES ANY RECOMMENDATIONWITHRESPECTTO THE
INVESTMENT CONTEMPLATED BYTHISOFFERINGB^
(3) Developer and each of its owners agrees to indemnify,defend and hold harmless
Franchisor and its affiliate, and their respective officers, directors, employees and agents, from a
claims, demands, liabilities, and all costs and expenses (including reasonable attorneys'fees)incurred by
Franchisor as the result of the offer or sale of securities. This Agreement applies to any and all claims,
demands, liabilities, and all costs and expenses (including reasonable attorneys' fees) asserted by a
purchaser of any security or byagovemmental agency Franchisor has the right (but not the obligation)
to defend any claims, demands or liabilities and/or to participate in the defense of any action to which
©30132018 C l ^ ^ l ^ ^ o ^ L F C
30432018 D ^ l o p m ^ A ^ e m ^ 1^
Franchisor o r i ^ a f f i h ^ e or any ^
party
HD NOTICE TO FRANCHISOR
1^ AFFROVALS
18 NONWAIVER
B. All rights and remedies of the parties hereto shall be cumulative and not alternative, in
addition to and not exclusive of any other rights or remedies which are provided for herein or which may
be available at law or in equity in case of any hreach,f^lure or default or threatened breach, failure o
default of any term, provision or condition ofthis Agreement, the rights and remedies of tbepar^^
shall be continuing and shall not be exhausted by any one or more uses thereof, and may be exercised at
any time or from time to time as often as may be expedient; and any optionorelectionto enforce any
such right or remedy may be exercised or taken at any time and from time to time The expiration or
.early termination of this Agreement shall not dischargeor release Developer fromany liability or
^0432018 C ^ ^ l ^ P r a n e h ^ LLC
2013^8 Developm^A^m^ 20
obhgafion then accrued, or any^^
or early termination ofthis Agreement
A Developer must keep accurate records concerning all transactions and written
conm^unications hetween Franchisor and Developer relating to the development and operation of Studios
inthe Development Area. Pranchisor'sdulyauthorized representative has the right, following reasonahie
notice, at all reasonahie hours of the day to examine all Developer's records with respect to the subject
matter of this Agreement, and has full and free access to records for that purpose and for the purpose of
making extracts All records must he kept available for at least three^yearsafterpreparation.
2^ NOTICESANDPAVMENTS
All written notices and reports permitted or required to he delivered hy the provisions of this
Agreement or of the Manuals shall he deemed so delivered at the time delivered hy hand orhy e-mail
with receipt confirmed hy the receiving party or one (l)husiness day after sending hy overnight courier
with delivery confirmed and addressed to the party to he notified at its most current address ofwhich the
notifying party has heen notified The following addresses for the parties shall he used unless and untila
different address has heen designated hy written notice to the otherparty:
Notices to Franchisor:
Fisher ^ucker,FFC
Attn: Fane Fisher
21South21^Street
Fhiladelphia,FA191^
Notice to Developer:
ATTN:
2L COVERNINGEAW A
A This Agreement shall he governed hy and construed in accordance with the laws of the
State of Califbrnia,without reference to the state'sconflict of laws principles, except that any disputes or
actions involving any non^competitioncovenants set forth in anyFranchise Agreement, including the
©30132018 C ^ ^ ^ F r a n ^ ^ L F C
3O432018D^lopm^A^m^ 21
mterp^afionandenfbrcement t ^ lawof the state where the Studio is
ioeated
2^ ARBIT^TIONANDOTHERDISPUTERESOLUTION PROVISION
B At Franchisor's option, all claims or disputes hetween Developer and Franehisor(or its
affiliates)arising out of, or in any way relating to, this Agreement or any other agreementhy and hetween
Developerand Franchisor(oritsaffiliates),oranyoftheparties'respectiverightsandohligationsaris^
from such agreement,which are not first resolved throne the internal dispute resolution procedure sent
forth in Section 22(A) ahove, willhe submitted first to mediation to take place at Franchisor's then^
current headquarters under the auspices ofthe American Arbitration Association ("AAA"), in accordance
with AAA's Commercial Mediation Rules then in effect. Before commencing any legal action against
Franchisororits affiliates with respect to any such claim or dispute, Developer must submitanotice to
Franchisor, which specifies, in detail, the precise nature and grounds ofsuch claim or dispute. Franchisor
will haveaperiod of thirty (30) days following receipt of such notice within which to notify Developer as
to whether Franchisor or its affiliates elects to exercise its option to submit suchclaim or dispute to
mediation Developer may not commence any action against Franchisor or its affiliates with respect to
any such claim or dispute in any court unless Franchisor fails to exercise its option to submit such claim
or dispute to mediation, or such mediation proceedings have heen terminated either: (i) as the result o f a
written declaration of the mediator(s)thatfi^rtber mediation efforts are not worthwhile; o^
o f a writtendeclarationbyFranchisor Franchisor's rights tomediation, as set forth herein,may be
specifically enforced byFranchisor. Fach party will bear its own cost of mediation and Franchisor and
Developer will share mediator fees equally This agreement to mediate will survive any termination or
expiration of this Agreement.The parties will not he required to first attempt to mediateacontroversy,
dispute,orclaimthroughmediationasset forth in this Section 22(B) i f such controversy,dispute, or
claim concerns an allegation thataparty has violated(or threatens to violate, or poses an imminent risk of
violating): (i) any fedemlly protected intellectual property rights in the Proprietary M ^
in any confidential inforination;(ii) any of therestrictive covenants contained in tbis Agreement;^
any of Developer'spayment obligations under this Agreement.
C Developer and Franchisor believe that it is important to resolve any disputes amicably,
quickly,cost effectively andprofessionally, and to retumto business as soon as possible. Subject to
Sections 22(D) (F) of this Agreement, Developer and Franchisor have agreed that the provisions of this
Article22 support these mutualobjectives and, therefore, agree that a^ylitigation,claim,dispute,^^^
action, controversy,or proceeding of any type whatsoever including any claim for equitable relief and/or
where either party is actingas a "private attorney general," suingpursuant to astatutory claimor
otherwise, between or involving Developer and Franchisor on whatever theory and/or facts based, and
whether or not arising out ofthis Agreement, ("Claim") will be processed in the following manner:
b All Claims shall he submitted to and resolved hy binding arbitration in Orange County,
California, before and in accordance with the arbitration rules of the American
e. In no event shall Eranebisor he liable to Developer for punitive damages in any action
arising out of or relating to this Agreement, or any breach, termination or cancellation
hereof
f Any arbitration proceeding conducted under this Section, including all demands, filings
and evidence submitted in connection therewith, must be kept strictly confidential, unless
Franchisor agrees otherwise in writing
F Franchisor's officers, directors, shareholders, agents and/or employees are express third
party beneficiaries of the provisions of this Agreement, including the dispute resolution provisions s
forth in Section 22 of this Agreement, each having authority to specifically enforce the right to mediate
claims asserted against such person(s) byDeveloper.
G Developer shall not withhold all or any part of any payment to Franchisor or any of its
affiliatesonthegrounds of Franchisor's alleged nonperformance or as anoffset against any amount
Franchisor or any ofFranchisor's affiliates allegedly may owe Developer under this Agreement or any
related agreements.
H Developer further agrees that no cause of action arising outof or under this Agreement
maybemaintainedbyDeveloperagainstFranchisorunlessbroughtbefbre the expiration of one(l)year
after the act, transaction or occurrence upon which such action is based or the expiration of one year after
©20432018 C i u b P i l ^ P r a ^ ^ LLC
20^32018 D ^ o p m e ^ A ^ m ^ 23
the Developer becomes aware of facts ^
clahnagamst Franchisor hereunder,
period shall he harredasaclaim, counterclaim, defense, or setoff Developer herehy waives the right to
ohtain any remedy hased on alleged ftaud, misrepresentation, or deceit hy Franchisor, including, without
limitation, rescission ofthis Agreement, in any mediation, judicial, orother adjudicatory proceeding
arising hereunder, except uponaground expressly provided in this Agreement, or pursuant to any right
expressly granted hy any applicahle statute expressly regulating the sale of franchises, or any regulation
or rules promulgated thereunder.
F THFFARTfFSHFREBYAGf^FTOWAFVF^
FROGFFDfNGORGOF^FRGFA
WHICH FARFY BRINGS SUIT THIS WAfVFR SHAFF AFFFY TG ANY MATTER
WHATSGFVFRBFTWEFNTHFFARTfFSHFRFTGWHfGHARlSFS GUT GF ORIS RELATED
IN A N Y W A Y T G THIS AGREEMENT GRTHEFERFGRMANGEGFEfTHERFARTY
2^ ENGORGEMENT
AD SEYERABIEITYANDSUBSTITUTIONOEVAEIDEROYISIONS
^ EXCEPTIONS
Neither Franchisor nor Developer are liable for loss or damage or deemed to be in breach ofthis
Agreement i f its failure to perform its obligations
supply of labor, material or energy, or the voluntary foregoing of tbe right to acquire or use any of the
foregoing in order to acconm^odate or comply with the orders, requests, regulations, recommendations or
instructions of any federal, state or municipal government or any department or agency;^compliance
withany law,ruling, order, regulation, requirement or instruction ofany federal, state, or municipal
government or any department or agency;^acts of O o d ; ^ a c t s or omissions of tbe other party;^)
fires, strikes, embargoes,war or riot; o r ^ a n y other similar event or cause Any delay resulting from
any of these causes shall extend performance accordingly or excuse performance, in whole or in part, as
maybereasonable.
The rights ofFranehisor and Developer under this Agreement are cumulative and no exercise or
enforcement by Franchisor or Developer ofany right or remedy precludes the exercise or enforcement by
Franchisor or Developer ofany other right or remedy which Franchisor or Developer is entitled by law to
enforce.
DD COSTS ANDATTORNEVSEEES
^ RINDINGEEEECT
This Agreement is binding upon the parties of this Agreement and their respective executors,
administrators,heirs,assignsand successorsin interest, andshall nothe modifiedexceptby written
agreement signed hyhoth Developer and Franchisor
GD CONSTRUCTION/INTEGRATION CLAUSE
This Agreement, all exhibits to this Agreement and all ancillary agreements executed
contemporaneously with this Agreement constitute the entire agreement between the parties with
reference to the subject matter of this Agreement and supersede any and all prior negotiations,
undertalrings, representations, and agreements Nothing in this Agreement or in any related agreement,
however, is intended to disclaim tbe representations Franchisor made in the FDD tbat Franchisor
furnished to Developer Developer acknowledges tbat Developer is entering into this Agreement, and all
ancillary agreements executed contemporaneously withthisAgreement,asaresult of Developer's own
independent investigation of theftanchisedbusiness and not asaresult of any representations about
Franchisor madeby Franchisor's shareholders,officers,directors,employees, agents,representatives,
independent contractors, attorneys, or Developers, which are contrary to the terms set forth in this
Agreement or of any franchise disclosure document, offering circular, prospectus, or other similar
document required or permitted to be given to Developerpursuant to applicable law.
Developer hereby acknowledges and further represents and warrants to Franchisor that:
1. Developerhasplacednorelianceonanyoralorwrittenstatement^, whether
referred to as representations, warranties, inducements, orotherwise, which are not contained inthis
Agreement or in the Franchise Disclosure Document;
3 Franchisor has not made any guarantee or provided any assurance that the
husiness location will be successful or profitable regardless of whether Franchisor may have approved of
the franchise or site location;
4 Developer has (a) read this Agreement in its entirety and understands its
contents; (b) been given the opportunity to clari^ any provisions that Developer did not understand an^
(c)hadthe opportunity to consult withprofessionaladvisors regarding the operationandeffectof the
Agreement and the operation ofthe System;
©3^^8Gl^^l^Franoh^LFC
20*3^8 D e ^ l o p m ^ A ^ m ^ 26
5 Developer has, together with its advise
finaneial and husinessmattersto make an infbrtned decision wit^
Franchisorand
Fxcept for those changes permitted to be made unilaterally by Franchisor,no amendment, change
or variance from this Agreement is hinding on either party unless mutually agreed to by the parties and
executed hy their authorized officers or agents in writing.
^ CAVEAT
B. Developer acknowledges that it has entered into this Agreement affer making an
independent investigation ofFranchisor's operations and not upon any representation as to gross sales,
volume, potential earnings or profits which Developer in particular might be expected to realize, nor has
anyone made any other representation which is not expressly set forth in this Agreement, to induce the
Developer to accept this franchise and execute this Agreement.
2^ MISCEEEANEOUS
A Fxcept as otherwise expressly provided, nothing in this Agreement is intended, nor shall
be deemed, to confer any rights or remedies upon any person or legal entity who is notaparty to this
Agreement.
B. The headings of the several sections and paragraphs are for convenience only and do not
define, limit or construe the contents of sections or paragraphs.
This Agreement shall be executed in multiple copies, each of which shall be deemed an original.
IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement under seal on the
date first written above.
FRANCHISOR: DEVELOPER:
CLUB PILATES FRANCHISE, LLC
By: IF AN INDIVIDUAL:
Date: Date:
Spouse Signature:
Spouse Name:
Date:
IF A PARTNERSHIP, CORPORATION, OR
OTHER ENTITY:
By:
Print Name:
Title:
Date:
In consideration of, and as an inducement to, the execution of that certain Area Development
Agreement (the "Area Development Agreement") by and between Club Pilates Franchise, LLC (the
"Franchisor"), and ("Developer"), each of the undersigned (each, a "Guarantor")
hereby personally and unconditionally (a) guarantees to Franchisor, and its successor and assigns, for the
term of the Area Development Agreement and as provided in the Area Development Agreement, that
Developer shall punctually pay and perform each and every undertaking, agreement and covenant set
forth in the Area Development Agreement; and (b) agrees to be personally bound by, and personally
liable for the breach of, each and every obligation of Developer under the the Area Development
Agreement, both monetary obligations and non-monetary in nature, including without limitation, those
obligations related to: confidentiality and non-disclosure; indemnification; the Proprietary Marks; the in-
term and post-term covenants against competition, as well as all other restrictive covenants; and the
governing law, venue, attorneys' fees and other dispute resolution provisions set forth in the Area
Development Agreement (that shall also apply to this Guaranty and Assumption of Obligations).
Each Guarantor hereby waives: (1) acceptance and notice of acceptance by Franchisor of the
foregoing undertakings; (2) notice of demand for payment of any indebtedness or nonperformance of any
obligations guaranteed; (3) protest and notice of default to any party with respect to the indebtedness or
nonperformance of any obligations guaranteed; (4) any right Guarantor may have to require that an action
be brought against Developer or any other person as a condition of liability; and (5) the defense of the
statute of limitations in any action hereunder or for the collection of any indebtedness or the performance
ofany obligation hereby guaranteed.
Each Guarantor hereby consents and agrees that: (1) such Guarantor's undertaking shall be direct,
immediate and independent of the liability of, and shall be joint and several with, Developer and any
other Guarantors; (2) Guarantor shall render any payment or performance required under the Area
Development Agreement upon demand if Developer fails or refuses punctually to do so; (3) Guarantor's
liability shall not be contingent or conditioned upon pursuit by Franchisor of any remedies against
Developer or any other person; (4) Guarantor's liability shall not be diminished, relieved or otherwise
affected by any extension of time, credit or other indulgence which Franchisor may grant to Developer or
to any other person, including the acceptance of any partial payment or performance, or the compromise
or release of any claims, none of which shall in any way modify or amend this guaranty, which shall be
continuing and irrevocable during the term ofthe Area Development Agreement; (5) this undertaking will
continue unchanged by the occurrence of any bankruptcy with respect to Developer or any assignee or
successor of Developer or by any abandonment of the Area Development Agreement by a trustee of
Developer; (6) neither the Guarantor's obligations to make payment or render performance in accordance
with the terms of this undertaking nor any remedy for enforcement shall be impaired, modified, changed,
released or limited in any manner whatsoever by any impairment, modification, change, release or
limitation of the liability of Developer or its estate in bankruptcy or of any remedy for enforcement,
resulting from the operation of any present or future provision of the U.S. Bankruptcy Act or other statute,
or from the decision of any court or agency; (7) Franchisor may proceed against Guarantor and Developer
jointly and severally, or Franchisor may, at its option, proceed against Guarantor, without having
commenced any action, or having obtained any judgment against Developer; and (8) Guarantor shall pay
all reasonable attorneys' fees and all costs and other expenses incurred in any collection or attempt to
IN WITNESS WHEREOF, the parties hereto have executed and delivered this Guaranty on the
date stated on the first page hereof.
PERSONAL GUARANTORS
DEVELOPER FRANCHISOR
By: By:
Shaun Grove, President
Name:
Title:
DEVELOPMENT SCHEDULE
Development Schedule
Expiration of Development Number of New Unit Franchises that Number of Unit Franchises
Period Must be Opened and Commence that Must be Open and
Operations Within Development Operating by the Expiration of
Period the Development Period
Developer's failure to comply with the Development Schedule in any manner shall be grounds for
Franchisor to (a) terminate the Development Agreement to which this Development Schedule is attached
as an Exhibit, or (b) in lieu of such termination, tenninate any exclusive or other territorial rights that
Developer may have within the Development Area or otherwise under the Development Agreement.
APPROVED:
DEVELOPER FRANCHISOR
By: By:_
Shaun Grove, President
Name:
Title:
FRANCHISE AGREEMENT
B. The following is a list of all of Principals described in and designated pursuant to this Area
Development Agreement, each of whom shall execute the Confidentiality Agreement and
Ancillary Covenants Not to Compete substantially in the form set forth in Exhibit E of this Area
Development Agreement:
DEVELOPER FRANCHISOR
By: By: )
Shaun Grove, President
Name:
Title:
This Agreementis made and enured into this day of , 20 , hetween CLUB
ELATES FRANCHISE LLC, a Delaware hmited hahihty company f r a n c h i s o r s
("Developers and ("Covenantors
RECITALS
WHEREAS,Franchisor has obtained the right to deveiopanniqne system (the "Systems for t^^
development and operation of CLUB EiLATESStndiosnnder the name and marics CLUB RELATES
(^Stndios^and
WHEREAS, the Froprietary Marks and Confidential fnfbrmation provide economic advantages to
Franchisorand arenot generally known to, and are not readily ascertainable by proper means by.
Franchisor's competitors who could obtain economic value from knowledge and use of the Confidenfi^^
information; and
WHEREAS, Franchisor has taken and intends to take all reasonable steps to maintain the
confidentialityandsecrecy ofthe Confidential Information; and
WHEREAS, Franchisor and Developer have agreed in the Area Development Agreement on the
importance to Franchisor ahd to Developer and other licensed users ofthe System ofrestricting the use,
access and dissemination ofthe Confidential Information; and
WHEREAS, Developer has agreed to obtain from those covenantors written agreements
protecting the Confidential Information and the System against unfair competition; and
©2O432018Cl^Fil^F^h^LLC
2O432018 Development Agreemeot-Exh^s
W^EREA^Govenantor wishes to
Developerand
WHEREAS, Covenantor wishes and needs to receive and use the Confidentially
course ofhisentployment or association in order to effectively perform the services for Develop
NGW,THEf^FORE,inconsiderationofthemutualcovenantandohligationscontainedinthis
Agreement, the parties agree as follows:
ConfidentialityAgreement
1. Franchisor and/or Developer shall disclose to Covenantor some or all ofthe Confidential
Information relating to theSystem All information and materials, including, withoutlimitation, manuals,
drawings, specifications, techniquesandcompilationsofdata which Franchisor providestoDeveloper
and/or Covenantor are deemed Confidential information for the purposes ofthis Agreement
3. Covenantor shall not at any time make copies of any documents or compilations
containing some or all ofthe Confidential information w i ^
4 Covenantor shall not at any time disclose or permit the disclosure of the Confidential
Information except to otber employees of Developer and only to the limited extent necessary to train or
assistotheremployeesofDeveloper in thedevelopmentoroperationofaCFUBFfFATFS Studio.
6 Covenantor shall not at any time, directly or indirectly, do any act tbat would or would
likely be injurious or prejudicial to the goodwill associated with the Confidential fnfbr^^
System.
7. Franchisor loans all manuals to Developer for limited purposes only and they remain the
property of Franchisor andmaynotbereproduced,inwhole or inpart,withoutFranchisor's written
consent
1 in order to protect the goodwill and unique qualities ofthe System and the confidentiality
and value of the Confidential Information during the term of this Agreement, and in consideration f b r ^
disclosure toCovenantoroftheConfidential fnformation,Covenantor further agrees andcovenants as
follows:
h. Not to employ, or seek to employ, any person who is at the time or was within
the preceding one hundred eighty (180) days employed
Franchisor, or otherwisedirectly or indirectly induce such person to leave that person's employment
except as may occur in connection with Developer's employment ofthat person ifpermitted under the
Area Development Agreement; and
Miscellaneous
2. Covenantor agrees that in the event ofahreach of this Agreement, Franchisor would be
irreparably injured and be without an adequate remedy at law. Therefore, in the event ofahreach, or
©304320^ C ^ ^ l ^ F r a n c h ^ L L C
20+32018 Development Agreement-Exh^s
^eatened or tempted b r e ^
this Agreement and is entitled, in addition to any other remediesavailable t o i t at law or in equity,
ineiudingtheright to terminatethe Are^
iniunetionandadeeree for the speeifieperfbrmanee of the terms of this Agreeme
of showing actual or threatened harm and without hein^
4. Any failure hy Franchisor to object to or take action with respect to any breach of this
Agreement by Covenantor shall not operate or be construed asawaiver of or consent to that breach or
any subsequent breach by Covenantor.
6. The parties acknowledge and agree that each of the covenants contained in this
Agreement are reasonable limitations as to time, geographical area, and scope ofactivity to be restrained
anddo not imposeagreaterrestraintthan is necessary to protect the goodwill or other husiness interests
ofFranehisor. The parties agree that each ofthe foregoing covenants shall be construed as independent of
any other covenant or provision ofthis Agreement. If all or any portion ofacovenantinthis Agreement
isheldunreasonableorunenforceahlebyacourtoragencyhavingvalidjurisdictioninanyunappealed
linaldecision to which Franchisor isapart,Covenantor expressly agrees tobeboundby any lesser
covenant subsumed within the terms of the covenant that imposes the maximum duty permitted bylaw as
if the resulting covenant were separately stated in and madeapart of this Agreement.
7 This Agreement contains the entire agreement of the parties regarding tbe subject matter
of this Agreement. ThisAgreementmaybe modified only hyaduly authorized writing executed byall
parties.
8 All notices and demands required to he given must be in writing and sent by personal
delivery, expedited delivery service, certified or registered mail, return receipt requested, first-class
postage prepaid, facsimile or electronic mail, (provided that the sender confirms the facsimile or
electronic mail,by sendinganoriginalconfirmationcopybycertifiedorregisteredmailor expedited
delivery service within three (3) husiness days after transmission), to the respective parties at the
Attention:
Attention:
Any notices sent by personal delivery shall be deemed given upon receipt. Any notices given by
facsimile or electronic mail shall be deemed given upon transmission, provided confirmation is made as
provided above. Any notice sent by expedited delivery service or registered or certified mail shall be
deemed given three (3) business days after the time of mailing. Any change in the foregoing addresses
shall be effected by giving fifteen (15) days written notice of such change to the other parties. Business
day for the purpose of this Agreement excludes Saturday, Sunday and the following national holidays:
New Year's Day, Martin Luther King Day, Presidents' Day, Memorial Day, Independence Day, Labor
Day, Columbus Day, Veterans Day, Thanksgiving and Christmas.
9. The rights and remedies of Franchisor under this Agreement are fully assignable and
transferable and inure to the benefit of its respective parent, successor and assigns. The respective
obligations of Developer and Covenantor hereunder may not be assigned by Developer or Covenantor
without the prior written consent ofFranehisor.
IN WITNESS WHEREOF, the undersigned have entered into this Agreement as witnessed by their
signatures below.
FRANCHISOR: DEVELOPER:
Name of Corporation
By: By: _
Title: Title:
Printed Name:
Developer
Developer
Developer
Developer
By: .
Title:
To Franchise Disclosure D o c u m e n t
RECEIPTS
This Disclosure Document summarizes provisions of the franchise agreement and other information in plain
language. Read this Disclosure Document and all agreements carefully.
If Club Pilates Franchise, LLC offers you a franchise, it must provide this Disclosure Document to you 14 calendar
days before you sign a binding agreement with, or make a payment to, the franchisor or an affiliate in connection
with the proposed franchise sale.
New York, Oklahoma and Rhode Island require that we give you this Disclosure Document at the earlier of the
first personal meeting or 10 business days before the execution of the franchise agreement, or other agreement,
or the payment of any consideration that relates to the franchise relationship.
Michigan, Oregon and Wisconsin require that we give you this Disclosure Document at least 10 business days
before the execution of any binding franchise agreement, or other agreement, or the payment of any
consideration, whichever comes first.
If Club Pilates Franchise, LLC does not deliver this Disclosure Document on time or if it contains a false or
misleading statement, or a material omission, a violation of federal and state law may have occurred and should
be reported to The Federal Trade Commission, Washington D.C. 20580 and the appropriate State Agency
identified on Exhibit B.
The franchisor is Club Pilates Franchise, LLC located at 3185 Pullman Street, Costa Mesa, CA 92626. The name,
principal business address, and telephone number of each Franchise Seller offering the Franchise are: Anthony
Geisler and Shaun Grove, 3185 Pullman Street, Costa Mesa, CA 92626, (949) 346-9794; Lance Freeman, St.
Gregory Development Group, LLC, 7720 Montgomery Rd., Suite 200, Cincinnati, OH 45236, (513) 264-6940.
Issuance Date: April 27, 2017, as omondod May 3, 2017.13, 2018. The effective date in each state is listed on the
State Cover Page. Club Pilates Franchise, LLC authorizes the agents listed in Exhibit B to receive service of process
for it.
I have received a Franchise Disclosure Document dated April 27, 2017, os amended May 3, 2017.13, 2018. This
Disclosure Document included the following Exhibits:
A. FRANCHISE AGREEMENT AND EXHIBITS
B. LIST OF STATE AGENTS FOR SERVICE OF PROCESS AND STATE ADMINISTRATORS
C. FINANCIAL STATEMENTS
D. STATEMENT OF PROSPECTIVE FRANCHISEE
E. TABLE OF CONTENTS OF THE OPERATIONS MANUAL
F. GENERAL RELEASE OF ALL CLAIMS
G. STATE-SPECIFIC ADDENDA
H. LIST OF CURRENT FRANCHISEES AND, IF APPROPRIATE. THEIR OUTLETS
I. r LIST OF FRANCHISEES WHO CEASED TO DO BUSINESS UNDERTHAT LEFT SYSTEM IN THE FRANCHISE AGREEMENT
PAST YEAR
J. nnrm MWLTkWM^DEVELOPMENT AGREEMENT
K. RECEIPTS
Date
Keep this copy for your rocords.
If Club Pilates Franchise, LLC offers you a franchise, it must provide this Disclosure Document to you 14 calendar
days before you sign a binding agreement with, or make a payment to, the franchisor or an affiliate in connection
with the proposed franchise sale.
New York, Oklahoma and Rhode Island require that we give you this Disclosure Document at the earlier of the
first personal meeting or 10 business days before the execution of the franchise agreement, or other agreement,
or the payment ofany consideration that relates to the franchise relationship.
Michigan, Oregon and Wisconsin require that we give you this Disclosure Document at least 10 business days
before the execution of any binding franchise agreement, or other agreement, or the payment of any
consideration, whichever comes.fi rst.
If Club Pilates Franchise, LLC does not deliver this Disclosure Document on time or if it contains a false or
misleading statement, or a material omission, a violation of federal and state law may have occurred and should
be reported to The Federal Trade Commission, Washington D.C. 20580 and the appropriate State Agency
identified on Exhibit B.
The franchisor is Club Pilates Franchise, LLC located at 3185 Pullman Street, Costa Mesa, CA 92626. The name,
principal business address, and telephone number of each Franchise Seller offering the Franchise are: Anthony
Geisler and Shaun Grove, 3185 Pullman Street, Costa Mesa, CA 92626, (949) 346-9794; Lance Freeman, St.
Gregory Development Group, LLC, 7720 Montgomery Rd., Suite 200, Cincinnati, OH 45236, (513) 264-6940.
Issuance Date: April 277-13, 2018.2017, os amended Mav 3, 2017.- The effective date in each state is listed on
the State Cover Page. Club Pilates Franchise, LLC authorizes the agents listed in Exhibit B to receive service of
process for it.
I have received a Franchise Disclosure Document dated April 22^13, 2018.2017, os omondod Mov 3, 2017r This
Disclosure Document included the following Exhibits:
A. FRANCHISE.AGREEMENT AND EXHIBITS
B. LIST OF STATE AGENTS FOR SERVICE OF PROCESS AND STATE ADMINISTRATORS
C. FINANCIAL STATEMENTS
0. STATEMENT OF PROSPECTIVE FRANCHISEE
E. TABLE OF CONTENTS OF THE OPERATIONS MANUAL
F. GENERAL RELEASE OF ALL CLAIMS
G. STATE-SPECIFIC ADDENDA
H. LIST OF CURRENT FRANCHISEES AND. IF APPROPRIATE, THEIR OUTLETS
1. ' LIST OF FRANCHISEES WHO CEASED TO DO BUSINESS UNDERTHAT LEFT SYSTEM IN THE FRANCHISE AGREEMENT
PAST YEAR
j. .,„-,„:..,.; MULTI UNITEDEVELQPMENT AGREEMENT
K. RECEIPTS
Date
Please sign this copy of the receipt date your signature, and return this form to us as described in Item 23.