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    Chat GPT Copy Research

    Uploaded by

    Pauly Gosh
    The document provides a list of 44 research prompts to help generate creative content for copywriting and marketing. The prompts are divided into categories like "Features", "Benefits", "Target Audience", and "Brand Strategy". They aim to spark ideas by having the AI assistant consider different perspectives, analyze related trends and data, come up with metaphors and jokes, and more. The overall goal is to produce engaging, insightful, and original content through an exploratory brainstorming process.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Chat GPT Copy Research

    Uploaded by

    Pauly Gosh
    189 views15 pages
    The document provides a list of 44 research prompts to help generate creative content for copywriting and marketing. The prompts are divided into categories like "Features", "Benefits", "Target Audience", and "Brand Strategy". They aim to spark ideas by having the AI assistant consider different perspectives, analyze related trends and data, come up with metaphors and jokes, and more. The overall goal is to produce engaging, insightful, and original content through an exploratory brainstorming process.

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    Chat Gpt Copy Research

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    The document provides a list of 44 research prompts to help generate creative content for copywriting and marketing. The prompts are divided into categories like "Features", "Benefits", "Target Audience", and "Brand Strategy". They aim to spark ideas by having the AI assistant consider different perspectives, analyze related trends and data, come up with metaphors and jokes, and more. The overall goal is to produce engaging, insightful, and original content through an exploratory brainstorming process.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    189 views15 pages

    Chat GPT Copy Research

    Uploaded by

    Pauly Gosh
    The document provides a list of 44 research prompts to help generate creative content for copywriting and marketing. The prompts are divided into categories like "Features", "Benefits", "Target Audience", and "Brand Strategy". They aim to spark ideas by having the AI assistant consider different perspectives, analyze related trends and data, come up with metaphors and jokes, and more. The overall goal is to produce engaging, insightful, and original content through an exploratory brainstorming process.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 15

    MY COPYWRITING

    RESEARCH FLOW
    WITH CHATGPT
    BASICS
    02

    1. FEATURES AND USPS


    List ten features and unique selling points of [Product/Service].

    2. BENEFITS
    Context: Here are the features of [Product/Service]:
    [Insert here].
    Task: List the benefits of each feature.

    3. TRANSFORMATIONS
    Context: These are the benefits of [Product/Service]:
    [Insert here].
    Task: For each benefit, give an example of a
    specific situation in which it improves the customer's life.

    4. BEFORE AND AFTER


    Describe the before-and-after effects of using [Product/Subject].
    03

    5. CHALLENGES
    What are the main challenges or "enemies" that
    [Product/Service] helps customers overcome?

    6. COMPETITORS
    Who are the main competitors of [Product/Service] in the
    market? Who are the main players in the [X] industry?

    7. ALTERNATIVES
    What are the alternatives to [Product/Service]?

    8. DISADVANTAGES
    Here are the alternatives to [Product/Service]: [Insert here].
    What are the disadvantages of each one of them?

    9. CONS OF THE PRODUCT


    What are some potential downsides or negatives
    of [Product/Service]?
    CUSTOMER
    04

    1. TARGET AUDIENCE
    Describe the main target audience of [product/service].

    2. CHANNELS
    List ten places, online and offline, where the target audience
    of [product/service] is likely to spend their time.

    3. VOICE OF CUSTOMER
    Find customer reviews and forum discussions about
    [Product/Service/subject]
    (Note: browsing mode must be on).

    4. INSIDE JOKES
    What are some inside jokes or memes popular among
    [target audience]?
    05

    5. BRAND TOUCHPOINTS
    Can you provide a daily timeline for a typical
    [product/service] customer, highlighting the moments
    in the day they engage with [product/service] and any
    associated activities?

    6. CUSTOMER INTERVIEW
    Act as: [target persona]

    Context: We are two old friends sitting in a bar. I will ask


    you questions, and you will respond openly and honestly.

    First question: [e.g. What is stopping you from buying


    the product?]
    STRATEGY
    06

    1. CLICHÉS
    What are some clichés often associated with
    [Product/Service/Industry/Subject]?

    2. SOCIAL ISSUES
    What social issues are connected or related to
    [Product/Service/Industry/Subject]?

    3. TECH TRENDS
    What are the latest technological trends that could help
    in promoting [Product/Service]?

    4. CULTURAL TRENDS
    What are the latest cultural trends that could help
    in promoting [Product/Service]?
    07

    5. NOSTALGIA
    What nostalgic memories are commonly associated
    with [Product/Subject]?

    6. CUSTOMER OBJECTIVES
    What are common objections or criticisms related to the
    use of [Product/Subject]?

    7. FUN FACTS / TODAY I LEARNED


    Find ten fun and fascinating facts about [Product/Subject].
    Begin each fact with "TIL." Provide URL sources.

    8. STATISTICS
    Find ten important statistics or studies on [Product/Subject].
    Provide URL sources.

    9. MOVIES AND SHOWS


    List ten movies, shows, and documentaries related to
    [Product/Subject].
    PRODUCT/
    08

    BRAND/INDUSTRY
    1. AESTHETIC UNIVERSE
    Describe the aesthetic universe that encapsulates
    [Brand Name/Industry]. Consider its visual identity, color palette,
    typography, imagery, and overall design approach.

    How do these elements align with its values, mission, and


    target audience? What mood or atmosphere do they create?

    How do these elements differentiate it within its industry


    or market? Consider any cultural, historical, or thematic
    influences that shape its aesthetic.

    How does this aesthetic universe evolve or remain


    consistent across different platforms and over time?
    09

    2. BRAND PERSONALITY
    Imagine [Brand name] as a person. Describe their
    characteristics, personality traits, lifestyle, and values.
    Consider how [brand name]'s brand philosophy and
    design principles might translate into this person's behavior,
    interests, and appearance.

    3. MYTHS
    Are there any urban legends or myths about
    [Product/Subject] or its users?

    4. OVERLOOKED WISDOM
    What are the obvious aspects of [Product/Subject] that
    we often overlook?

    5. SOCIAL NORMS
    What social norms exist around the usage of
    [Product/Subject]?
    10

    6. SITUATIONS
    In what circumstances or scenarios do people typically
    use [Product/Subject]?

    7. USERS vs NON USERS


    How do non-users perceive those who use [Product/Subject],
    and vice versa?

    8. RITUALS
    Can you describe the common habits or rituals associated
    with [Product/Subject]?

    9. BRAND HISTORY
    Describe the current and previous marketing campaigns
    and slogans for [Product/Service].

    10. UNSPOKEN TRUTHS


    What does everyone know about [product/service/industry]
    but no one dares to say?
    WORDS
    11

    1. MIND MAP
    Create a mind map with [Product/Subject] as the central topic.

    2. EXPAND MIND MAP


    List 20 associations and words related to [Product/Subject].

    3. PHRASES
    List phrases related to [Product/Industry/Subject].

    4. IDIOMS
    Provide 10 idioms related to [Product/Industry/Subject].

    5. QUOTES
    Find quotes related to [Product/Industry/Subject].

    6. POEMS AND SONGS


    Find poems and lyrics related to [Product/Subject].
    12

    7. THESAURUS
    Context: You are a thesaurus.
    Task: Find synonyms, antonyms, homophones, similar sounds,
    rhymes, and near rhymes for the word [insert word].
    Delivery: Deliver your findings in a table.

    8. PUNS
    Create 10 puns related to [Product/Subject].

    9. METAPHORS
    Provide ten metaphors comparing [Product/Subject] to
    something entirely unrelated.

    10. JOKES
    Act as a stand-up comedian.
    Task: Use your wit, creativity, and observational skills to create
    a stand-up routine on [Brand/subject/industry].
    Guidelines: Incorporate personal anecdotes and experiences.
    Make it relatable and engaging.
    PRO TIP 1
    13

    TO GET EVEN BETTER RESULTS,


    ADD THIS TO YOUR PROMPTS:
    Act as: An award-winning creative strategist with
    20 years of experience in marketing and advertising.

    Task: [Your prompt here]

    PRO TIP 2
    KEEP USING YOUR BRAIN.
    IT’S WAY MORE CREATIVE, EMPATHETIC, AND
    PROFOUND THAN AI.
    SAVE FOR
    BRAINSTORMING
    Yeah, ChatGPT isn’t very creative. But it’s a brilliant research assistant.
    Here are 44 research prompts I use every month:
    ALLERGIC TO
    BORING
    MARKETING?
    Join my newsletter
    (link in my profile)

    @Shlomo.Genchin

    Save for
    brainstorming

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