Lemon Aid

A Marketing Research by

GROUP 4 of ABM 11- ALPAPARA

In Partial Fulfillment of the Requirements in

Principles of Marketing

LEADER:

SAMSOM, JAMES

MEMBERS:

CASTAÑARES, ARJIE

GERENTE, JEFFREY Z.

VIDALLON, FRANKLINSON

BALMES, JADE ANNE M.

ERMITA, ZYREL JOY B.

GOMEZ, KAHZANDRA

GUIAD, DAISY

LIQUIDO, JENIFER

LIQUIDO, LYKA R.

MASANGKAY, ANGELA

RUEDAS, PRINCESS ERICA

SISANTE, TRIXIE

SISANTE, ANTONETTE

TENORIO, ELLA MAYE D.

 A. COMPANY DESCRIPTION

A. About the Company

Lemon aid is a small business located on Pantalan SHS. Our company

offers lemonade with a delicious taste. We only use the right ingredients to create

our lemonades, and our barista are skilled in making lemonades that are

delicious.

The affordability of our lemonades is another factor that makes them our

target market accessible to a wide range of costumers. With our low price point,

our lemonades are obtainable by anyone regardless of their income level. This

makes our lemonades budget friendly consumers’ choice that wants to indulge in

a sweet-sour flavored drink without breaking the bank. Furthermore, lemonades

are versatile enough to be enjoyed on various occasions like summer parties and

other summer gatherings.

Lemon aid takes pride in the details. We make sure that our lemonades

are always delicious whenever we make it. Our commitment to a quality

lemonade will earn the loyalty of our future customers.

B. Company Logo
C. Logo Description

The lemonade logo features a vibrant shade of yellow as it’s primary color,

which conveys a sense of playfulness and sweetness. The logo depicts a

yellowish lemonade with an ice on top. This is swirled in a smooth and consistent

pattern, and it’s color is a lighter shade of yellow than the base of the lemonade.

Overall the lemonade logo is a charming representation of the classical

drinks, evoking feeling of joy and happiness. The use of yellow and circle shape

décor also suggests that the lemonade brand is targeted towards all gender

audience and that it is associated with summer occasions

D. Marketing Objectives

Our objectives is to produce delicious and best products— freshest and

healthiest lemonade with consistent taste.

E. Vision

Our vision is to build a highly respectable lemonade brand that will be

reckoned for excellent products and services. We have a goal of being one of the

most successful lemonade business.

F. Mission

Create the world's most loved insurance through technology and social

impact.

Reinventing insurance to be instant, easy, and driven by social good.

 G. Tagline

"Be Refreshed with Lemon Juice!

B. ABOUT THE PRODUCT

A. Product’s Name

• Lemon Aid

Lemonade is a sweet and sour lemon-flavored beverage. There are

varieties of lemonade found throughout the world. But this lemonadebis made

from the mixture of yakult, sprite, and lemon fruit juice. It is called Lemon Aid

because this specific lemonade can help you to ease the thirst you’re

experiencing.

B. Health Benefits

Lemon is rich in Vitamin C and keeps your body hydrated. Therefore,

drinking lemonade daily ensures a well hydrated and healthy body. Drinking

lemon water daily increases the metabolism of the body and helps in burning fats

rapidly. In this way, it helps in controlling the calorie level and helps in weight

loss. In fact, lemons may support heart health, weight control, and digestive

health. Not only does it provide us with our daily source of Vitamin C, but the

benefits of lemonade are also seen in its antioxidizing qualities. Lemons provide

antioxidants, keeping us healthy and able to battle sickness. As a bonus,

antioxidants also help keep our skin fresh.

C. Product Ingredients

Lemonade

Direct Materials Quantity Unit Price Cost

Lemon Fruit 10 ₱25.00/pc. ₱250.00

Yakult 10 ₱11.00/pc. ₱110.00

Sprite 1 ₱85.00/1.5 ₱85.00

bottle

Ice 5 ₱5.00/pc. ₱25.00

Packaging

Cup with lid 15 ₱2.60/pc. ₱39.00

Straw 1 ₱20/pack ₱20.00

Total ₱529.00

Direct Material: ₱470.00 Indirect cost: ₱0.00

Packaging cost: ₱59.00

Labor: ₱50.00 Total cost: ₱579.00

D. Product Preparation

 Lemonade
 First, prepare all the ingredients in the table. Second, slice and squeeze

the lemon in the cup. Then, put the juice of the lemon fruit, together with yakult

and sprite and mix it well. Lastly, put the lemonade in a cup with lid together with

ice cubes.

C. TARGET MARKET

A. Geographic Profile

Geographic segmentation consists of 5 major factors and it includes the

chosen location, time zone, cultural preferences, language and lastly population

type and density.

Since our target market are everyone at school who enjoys drinks, our

location is at Pantalan, Nasugbu, Batangas, specifically at Pantalan Senior High

School. Pantalan is a barangay in the municipality of Nasugbu, in the province of

Batangas. It is a village in Nasugbu, Southern Batangas. Pantalan is situated in

the nearby village of Talangan. Filipinos loves cold drinks that we therefore

conclude that selling drinks like lemonade can be great for everyone.

B. Area Profile

School profiles can be useful in educational research by providing a

baseline understanding of a particular school or group of schools. They can help

researchers identify patterns or trends across schools and can also be used to

compare schools to one another. This information can be used to inform policy

decisions, program development, and other important educational initiatives.

Pantalan Senior High School is in Pantalan Nasugbu Batangas to do our

school business. This school is led by Dr. Janet G. Apolinar, our school principal
that doing her job to make our school better. The school is surrounded by many

kinds of plants and at the back of the school, there is a wide yard that is very nice

to see the view especially if you’re on the top of the school building. There are a

proper comfort room for male and female students. The school didn’t have a

proper place for the canteen since the school is under construction at the

meantime for the school’s court, but they are still providing some foods and

drinks to fill the stomach of the students. We are also creating a food business

here in Pantalan Senior High School to increase other types of food that students

can buy, and that is our cold lemonade, and we know that everyone will like it

because this drink is one of the people’s favorites that has an affordable price,

but we assure that this is safe and healthy to eat for everyone.

C. Location Map

D. Demographic profile
 The demographic profile includes characteristics such as strand, grade

level, and daily allowance of the student. Through market research, our company

identified its ideal customers as students of Pantalan Senior High School. Based

on the strand factor, the students strands can be, HUMMS, ABM, STEM, TVL,

and others. Based on the grade level of our target market, it can be grade 11 or

12. The students daily allowance are also considered.

Various variables considered in demographic profile would greatly help in

improving the accuracy and precise forecasting of possible customers for the

established business. It will create a proper target market in ensuring that

company can spend more marketing to the customers who are included in the

scope.

D. ANALYSIS, INTERPRETATION AND PRESENTATION OF DATA

This chapter presents the results, the analysis and interpretation of data

gathered from the answers to the questionnaires distributed to the field. The said

data were presented in tabular form to back up the study that was conducted by

the researchers.

Table 4.1 Frequency and Percentage Distribution based on their Grade

Level

Grade Level Frequency Percentage

Grade 11 26 52%

Grade 12 24 48%
 According to Table 4.1, 52% of the respondents who answered the

questionnaire are in Grade 11,and 48 % are in Grade 12. Therefore, most of our

respondents’ are in Grade 11.

Table 4.2 Frequency and Percentage Distribution based on their Strand

Strand Frequency Percentage

ABM 12 24%

STEM 10 20%

TVL 9 18%

HUMMS 18 36%

OTHERS 1 2%

Based on the table, 24% of the respondents who answered the questionnaire are

from the ABM strand, 20% are from the STEM strand, 18% are from the TVL

strand, 36% are from the HUMMS strand, and 2% are from the other strands..

Therefore, majority of the respondents are from HUMMS strand (36%).

Table 4.3 Frequency and Percentage Distribution based on their Daily

Allowance

Daily Allowance Frequency Percentage

 Below 50 2 4%

50 8 16%

51-100 19 38%

101-150 7 14%

151-200 9 18%

Above 200 5 10%

Table 4.3 presents the percentage of distribution of the respondents

based on their daily allowance. It shows 4% have below 50 pesos for their daily

allowance. Meanwhile, 16% of the respondents have 50 pesos and 38% of the

respondents have 51-100. While, 14% of the respondents have 101-150 pesos.

Then, 18% of the respondents have 151-200 pesos per day. Lastly, above 200

pesos accumulated 10% of total respondents. It was found that majority of

respondents allot 50-150 pesos for their daily allowance.

Table 4.4 Market Trends

Weighted Verbal Rank

Market Trends
Mean Interpretation
1. I would like to buy drinks like 1.94 Agree 1.25
lemonade.
1.9 Agree 2.50
2. I prefer drinks than chips.
1.94 Agree 1.25
3. I prefer drinks with lemon.
4. I mostly buy drinks that look 1.94 Agree 1.25
delicious as they taste.
5. I prefer buying a product with 1.9 Agree 2.50
eye-catching packaging.
6. I consider drinking drinks with 1.94 Agree 1.25
health benefits.
The table shows in each column the responses and how each response

differs from one another as identified by the weighted mean (WM) that aims to

know their level of agreement according to the marketing trends of the product.

Based on the findings presented, it is evident that the respondents prefer to buy

drinks with health benefits, lemon, and delicious taste accumulating the highest

weighted mean, 1.94, verbally interpreted as agree.

Table 4.5. Purchasing Behavior

Weighted Verbal Rank

Purchasing Behavior
Mean Interpretation
1. I prefer buying drinks that 2.00 Agree 1
are budget friendly and
affordable.
2. I like low-cost drinks that 1.96 Agree 3.33
can meet my satisfaction.
3. I would like to know the 1.92 Agree 4
product’s information
before buying it.
4. I prefer buying lemonade 1.88 Agree 6.50
from a food stall.
5. I prefer to pay cash when 1.88 Agree 6.50
buying rather than online.
6. I consider buying a product 1.96 Agree 3.33
that has good packaging.
7. I consider buying a product 1.96 Agree 3.33
prepared in an organized
way.
8. I prefer buying lemonade 1.98 Agree 2.50
that is freshly made.
9. I prefer buying drinks if it 1.98 Agree 2.50
was recommended by my
acquaintance (such as
family, friend, etc.).
 10. I buy drinks that are 1.9 Agree 5
pleasing to my eyes.

It shows in Table 4.5 stating the evidence that the respondents preferred

buying drinks that are budget friendly and affordable, with weighted mean of 2 00

verbally interpreted as agree. Customer satisfaction has been one of the top

tools for a successful business.

Table 4.6.1 Strengths

SWOT Analysis Weighted Verbal Rank

Mean Interpretation
Strengths

1. Drink like lemonade is 1.96 Agree 2.25

interesting.
2. Having enough expertise in 1.92 Agree 4
preparing drinks can reach
more sales.
3. Having enough expertise in 1.96 Agree 2.25
preparing snacks can reach
more sales.
4. I prefer to buy a product in a 1.98 Agree 1.50
store with a clean
environment and well utilized
utensils.
5. Drinks like lemonade may be 1.94 Agree 3.33
purchased mostly for those
who prefer drinking lemon
flavored drinks
6. Ready-to-drink drinks are 1.94 Agree 3.33
satisfying to the customers.
7. Purchasing drinks like 1.98 Agree 1.50
lemonade near the school
vicinity is preferable.

8. I prefer drinks like lemonade 1.96 Agree 2.25

that has affordable prices that
 would appeal to cost-
conscious customers.
9. Hygiene and preparation of 1.94 Agree 3.33
snacks affect me in buying
the product.
10. A good advertising strategy 1.96 Agree 2.25
attracts me in buying the
product.

According to Table 4.6.1, the respondents are attracted to buy a product if

it is near the school vicinity and has clean environment as it scored the highest

weighted mean, with 1.98 verbally interpreted as agree.

Table 4.6.2. Weaknesses

SWOT Analysis Weighted Verbal Rank

Mean Interpretation
Weaknesses

1. The product may not appeal 1.86 Agree 4

to customers because it is
unpopular.
2. Poor service may affect my 1.94 Agree 3.33
purchasing behavior.
3. Consistency of the operation 1.96 Agree 2
costs and expenses may
fluctuate that might affect
the pricing of the product.
4. Limited variety of flavors 1.94 Agree 3.33
may limit their appeal to
customers looking for wider
range options.
5. Having no established 1.98 Agree 1
suppliers of ingredients may
affect the production of the
drinks.
6. Customer preferences may 1.94 Agree 3.33
affect the marketability of the
product and market trends.
 As presented in Table 4.6.2, having no established suppliers of

ingredients may affect the production of the drinks when it comes to the

weaknesses of the product received its highest weighted mean, 3.23 verbally

interpreted as agree.

Table 4.6.3 Opportunities

SWOT Analysis Weighted Verbal Rank

Mean Interpretation
Opportunities

1. Drinks like lemonade can 1.88 Agree 4

satisfy my cravings.
2. High area growth of target 1.96 Agree 3.25
market can be advantage
for profitability of the
product.
3. Enhanced marketing efforts 1.98 Agree 2.50
can attract new customers
and increase brand loyalty.
4. I prefer buying to the stores 1.98 Agree 2.50
that offers delivery.
5. I recommend good 2.00 Agree 1
products to my friends.
6. Increasing the flavor range 1.96 Agree 3.25
of the product can attract
customers.
7. Budget-friendly drinks 1.96 Agree 3.25
attract customers.
8. Students would be a good 1.96 Agree 3.25
target market for drinks.

Table 4.6.3 shows that respondents would recommend the good products

to their friends as it obtained the highest weighted mean, with 2.00 verbally

interpreted as agree.

Table 4.6.4 Threats

 SWOT Analysis Weighted Verbal Rank
Mean Interpretation
Threats

1. Lack of ingredients can lead 1.96 Agree 3

to shortage of product.
2. Increase in the products price 1.98 Agree 2.25
may have an impact on the
sales.
3. Food preparation greatly 1.94 Agree 4.33
affects my buying decision.
4. Many competitors of the 1.84 Agree 4.33
established product may
affect the market share.
5. Unawareness of flavor and 1.98 Agree 2.25
taste may lead to not buy the
product.
6. Low advertising strategies 1.98 Agree 2.25
may decrease the sales rate
of the product.
7. Poor handling of making the 2.00 Agree 1
drink affects my decision to
buy the product.
9 Health conditions such as 1.94 Agree 4.33
diabetes of customers may
affect the chances of buying
drinks.
10. Changes in market trends 1.98 Agree 2.25
may
impact the sales rate of the
product.

As demonstrated in Table 4.6.4, it shows that poor handling of making the

drink affects the decisions of the customer as it received the highest weighted

mean, with 2.00 verbally interpreted as agree.

V. CONCLUSION

Based on the findings of the study, the following conclusions are drawn:
 1. As for demographic profile that include strand, grade level, and

daily allowance as shown above, majority of respondents are in HUMMS

strand, in grade 11, and have 50-150 pesos for their daily allowance.

Researchers can conclude that respondents can buy “lemonade”.

2. Based on the respondents’ answer in market trends, the

respondents prefer to buy drinks with health benefits, lemon, and delicious

taste.

3. The purchasing behavior of the respondents are affected by its

price and affordability.

4. The respondent’s response to the SWOT analysis shows that the

respondents are attracted to buy a product if it’s near the school vicinity and

has clean environment; The respondents sees that having no established

suppliers of ingredients may affect the production of the drinks; The

respondents would recommend the good products to his/her friends; And

lastly, poor handling of making the drink affects the decisions of the customer.

VI. LESSONS LEARNED AND EXPERIENCES

The study on marketing that was conducted taught researchers a lot. It is

quite beneficial in locating possible markets for newly formed products. It offers

data on market share, the environment of competition, customer satisfaction

levels, possible incentives for improved sales, and distribution methods. Market

research, which includes industry trends, consumer behavior, and SWOT

 analysis, not only helps in developing but also in putting into practice market

strategies.

Customer focus has shifted in marketing. However, mass distribution

required middlemen for large-scale production. There is a gap in the information

since several methods of distribution are so common. Marketing research helps

in the gathering of consumer data from organized distribution research and aids

in the customer-oriented development of marketing. Promotional research is

applied in marketing research to analyze the media mix, advertising efficacy, and

integrated methods of communication. Research on these topics will aid in

successfully marketing a company’s product on the market.

VIII. REFERENCES

James. (n.d.). Is Lemonade Good for You: Make Healthy Lemonade. TofuBud.
Retrieved May 28, 2023, from https://tofubud.com/blogs/tips/is-lemonade-good-
for-you

Network, P. N. (2021, February 6). This Is Why You Should Drink Lemonade Every Day
to Keep Yourself Healthy – OrissaPOST. Odisha News, Odisha Latest news,
Odisha Daily – OrissaPOST. Retrieved May 30, 2023, from
https://www.orissapost.com/this-is-why-you-should-drink-lemonade-every-day-to-
keep-yourself-healthy/