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    Tik Tok

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    dhaval patel
    TikTok has over 1 billion active users worldwide and is particularly popular among younger generations. The platform's short video format allows retailers to creatively showcase their products in a engaging way. TikTok's algorithm tailors content recommendations to each user's interests and behaviors. This targeted exposure has been shown to influence consumer purchasing habits, with some studies finding that over half of TikTok users have discovered new products on the app and over 20% have directly made purchases through it. As a result, many retailers are now utilizing TikTok for social commerce opportunities through video advertising, hashtags, and livestreams.

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    Tik Tok

    Uploaded by

    dhaval patel
    52 views1 page
    TikTok has over 1 billion active users worldwide and is particularly popular among younger generations. The platform's short video format allows retailers to creatively showcase their products in a engaging way. TikTok's algorithm tailors content recommendations to each user's interests and behaviors. This targeted exposure has been shown to influence consumer purchasing habits, with some studies finding that over half of TikTok users have discovered new products on the app and over 20% have directly made purchases through it. As a result, many retailers are now utilizing TikTok for social commerce opportunities through video advertising, hashtags, and livestreams.

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    TikTok

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    TikTok has over 1 billion active users worldwide and is particularly popular among younger generations. The platform's short video format allows retailers to creatively showcase their products in a engaging way. TikTok's algorithm tailors content recommendations to each user's interests and behaviors. This targeted exposure has been shown to influence consumer purchasing habits, with some studies finding that over half of TikTok users have discovered new products on the app and over 20% have directly made purchases through it. As a result, many retailers are now utilizing TikTok for social commerce opportunities through video advertising, hashtags, and livestreams.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    52 views1 page

    Tik Tok

    Uploaded by

    dhaval patel
    TikTok has over 1 billion active users worldwide and is particularly popular among younger generations. The platform's short video format allows retailers to creatively showcase their products in a engaging way. TikTok's algorithm tailors content recommendations to each user's interests and behaviors. This targeted exposure has been shown to influence consumer purchasing habits, with some studies finding that over half of TikTok users have discovered new products on the app and over 20% have directly made purchases through it. As a result, many retailers are now utilizing TikTok for social commerce opportunities through video advertising, hashtags, and livestreams.

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    © All Rights Reserved
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    TikTok's importance to the retail sector

    TikTok is a social networking application that has swiftly become well-liked by young people all around the world. TikTok, which was
    introduced in China in 2016 and currently counts over one billion active users worldwide (TikTok, 2023), includes over 100 million users only in
    the United States. Users of the app can explore user-generated content and produce and share short videos, usually between 15 and 60
    seconds in duration. Because of its own algorithm, TikTok can tailor content recommendations to each user based on their viewing habits and
    tastes (TikTok, 2023). Social media platforms are used in social commerce, which is the buying and selling of goods and services. Retailers can
    exhibit their items in an interactive and interesting fashion using TikTok's video format, which may result in higher conversion rates than on
    conventional e-commerce platforms (Erizal, 2020).

    How TikTok works:


    In order to tailor recommendations for content for each user, TikTok's algorithm employs machine learning to examine user behaviour and
    preferences Erizal (2020). Retailers can use TikTok for social commerce by making interesting and interactive movies to highlight their items.
    The products featured in the video can then be purchased on the app by clicking on them by users. To further improve the social commerce
    experience for both consumers and businesses, TikTok also provides in-app capabilities including shoppable hashtags and branded content
    partnerships (Erdly, 2022).

    TikTok's role in changing consumer behaviour & international retail business:


    A study by the international marketing research company Kantar found that 54% of TikTok users had found new items on the platform and
    that 25% have made purchases straight from the app (Kantar, 2020). Furthermore, 63% of TikTok users claimed that they would think about
    purchasing a product if it were marketed on the website (TikTok, 2021).

    TikTok's content structure is one of the factors contributing to its influence on consumer behaviour. With an algorithm for highly targeted
    reach, TikTok's short-form films let shops exhibit their items in an interactive and engaging fashion. This raises the possibility of conversion and
    improves return on investment for retailers (Erdly, 2022).

    TikTok is an important channel for shops since, according to a Hootsuite study, it has the greatest interaction rate of all social media platforms
    (Hootsuite, 2021). Furthermore, TikTok's appeal to younger generations makes it a perfect platform for businesses aiming to market to this
    group. 60% of US TikTok users are between the ages of 16 and 24 (Erdly, 2022).This age group is renowned for its desire to spend money on
    novel experiences and goods. Retailers can use TikTok's algorithm to produce content that appeals to this audience and advertises their goods.

    Erizal, N. (2020). The Influence Of Tiktok Applications On The Consumption Behavior Of Adolescents In Online Shopping. IJCSS: International
    Journal of Cultural and Social Science. Retrived from:https://www.pcijournal.org/index.php/ijcss/article/download/84/66
    Siew, T., Wan, T., & Tze Wei, L. (2023). Exploring The Tiktok Influences On Consumer Impulsive Purchase Behaviour. International Journal of
    Business and Society 24(1):39-55. https://doi.org/DOI:10.33736/ijbs.5600.202. Retrived from:
    https://publisher.unimas.my/ojs/index.php/IJBS/article/view/5600
    Kantar Media (2020, July 15). TikTok is the brand to watch: BrandZ Global Top 100 2020. Kantar. Retrieved April 15, 2023, from
    https://www.kantar.com/inspiration/brands/tiktok-is-the-brand-to-watch-brandz-global-top-100-2020
    Erdly, 2022. TikTok Live Shopping Is Booming In 2022. How Can Small Businesses Benefit?
    From:https://www.forbes.com/sites/catherineerdly/2022/07/29/tiktok-live-shopping-is-booming-in-2022-how-can-small-businesses-benefit/?
    sh=4cf30ccf6dd0
    TikTok. (2023). TikTok For Business. Retrieved March 28, 2023, from https://www.tiktok.com/business/library/TikTok_HolidayPlaybook.pdf
    TikTok. (2021). Kantar ranks TikTok #1 globally for ad equity. Again. Retrieved September 29, 2021 from https://www.tiktok.com/business/en-
    US/blog/kantar-media-reactions-2021?redirected=1

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