Bauan Technical Integrated High School

Senior High School

A Place that Offers Top-notch Coffee, Delectable Snacks, and an
Atmosphere of Tranquillity:
Arch Con Café by Chatalatine

A Business Proposal Presented to the Faculty of Senior High School

Bauan Technical Integrated High School

In Partial Fulfillment
of the Requirements for the K to 12
Enhanced Basic Education Curriculum

Aguilar, Mitch Justine V

De Mesa, Charisse Anne A.

Hernandez, Karl Justine G.

Mendoza, Chrystal Khey O.

APRIL 2023
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Introduction

Coffee consistently shows to be the best beverage in society. This is

based on how it contributes to bettering social interactions, communications, and

relationships. Coffee shops that are open every day are great since they can

meet the requirements and tastes of the local populace (Jakle, 2002). The urge

to stay awake and alert for the most of the day is among the most important

reasons why people drink coffee. This serves as an example of why customers

choose coffee shops that are open around the clock in order to meet their

refreshment demands (Lewis, 2011).

Coffee shops serve as meeting places for a variety of people to discuss

both confidential and public topics. Such interactions can be social exchanges or

meetings, intimate relationships between partners, or interactions between a

girlfriend and a boyfriend. It is best to keep in mind that coffee is a factor or

component in bonding because it shows people's closeness and coziness with

one another and other parties. The majority of people rely on coffee for biological

reasons as well. It is excellent to acquire effective and efficient services while

drinking coffee, allowing one to save time and energy. (Balch, 2006)

In addition, coffee shops offer more than just social benefits; they also

make great places to work and study. progressively people decide to leave their

typical office to set up shop in a café for at least some of the working day as

flexible work schedules and working from home become increasingly common. In
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addition to creating a cozy, homey atmosphere, a good coffee shop should also

provide areas where customers may work quietly and comfortably. The coffee

shop has supplanted locations like libraries as the preferred setting for

freelancers and people working remotely because of this delicate balance.

Coffee shops will only grow more well-liked as more people opt for these types of

employment arrangements. (Anderson, 2023)

Modern coffee drinkers also want their beverages to be tied to a story

because the coffee business has traditionally marketed its products with an

emotional foundation. Customers can develop a more trusting relationship with

the business when they have the opportunity to learn about the origins of their

coffee, how does such treats and snacks became one of its offers, and the

people who contributed to its creation. When engaging with the ethical and

sustainable stories presented by a coffee shop, customers look for authenticity

and transparency. Brands that support their stated public beliefs with deeds and

thoughtful commercial strategies succeed.

Overview of the Business

“Arch Con Café by Chatalatine” is a type of business that is aligned with

food and service industry. The business takes its name from the connection

between the names of the proponents. The word “Arch” abbreviates “Archive”

that as the proponents’ café sells goods with hidden goodness in it that

proponents wants to be discovered by the customers. The “Con”, one the other
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hand, shortens the term “Confection” which indicates sweetness. A well - located

coffee shop that is welcoming and offers the community a safe place to meet can

make all of the difference in the community. Furthermore, Since “Arch Con Café

by Chatalatine” offers an atmosphere of tranquillity, customers would really allow

themselves to be productive and unleash their creativity.

The company's ownership would be partnership since formal agreement

were made by four individuals to manage and operate the enterprise namely

Mitch Aguilar, Charisse De Mesa, Justine Hernandez, and Chrystal Mendoza.

They would divide ownership and management of their company. This company

will likely need to invest eight million pesos to get off the starting line. With four

owners and operators, this company is a partnership and there will be four

divisions of expected shared capital. As a result, each owner will contribute two

million pesos each.

The “Arch Con Café by Chatalatine” enterprise’s mission is to create a

well-equipped library café that will become the preferred choice for clients in and

around town. The vision is to provide a welcoming community area for book and

coffee enthusiasts of all ages in and around town. This company aspires to be

the best library café in the community, providing excellent service and exceeding

customer expectations.
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Objectives of the Study

There are three essential key success aspects and actions that will help to

Arch Con Café's by ChaTalaTine aims being met. These factors include the

ability to choose the best location for customers to receive the highest level of

fulfilment and good treatment. To provide a warm environment where customers

can get good foods while keeping overhead expenses as low as possible,

service, and entertainment for a reasonable price. And to provide a peaceful

setting for work, hangouts, and especially for study.

SCOPE AND LIMITATION

The Arch Con Café by Chatalatine will be situated in Barangay Balayong, Bauan,

Batangas, along the National Highway. The ideal location was chosen given that

it is close to the highway, is easy to get to, and tends to draw passer-by, or even

tourists. Prospective clients for our business include all coffee lovers, students,

teachers, workers, passers-by, and bookworms. Basically, we don't set a

population cap for our establishment because our café is for everyone who

enjoys relaxing alone, with friends, or with family.

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CHAPTER II

Product Description

Arch Con Café by Chatalatine offers many foods and coffees that

costumers would enjoy. There are different choices of food and coffee that would

be offered at the proposed business. One of these are CRAVINGS which offers

four different types of food. The proposed business offers five different types of

HOT COFFEES and seven different types of ICED COFFEES. Also, the products

that would be offered to customers are budget-friendly considering the fact that

the proponents are just starting up a business and also it is good for them to

afford it. Arch Con Café intends to establish their business in Barangay

Balayong, Bauan, Batangas, along the National Highway. Coffee shops have

become a popular social hub that provides a space for people to unwind and chat

with each other. These social interactions in coffee shops often create lasting

memories for customers, which drives them to come back for more and make

new friends in the process. The coffee shop experience has become an integral

part of the social fabric in the Philippines, providing a respite from the daily grind

and a space to connect with others. (Hills and Valley Coffee, 2022)

The product would be manufactured at the actual store's built-in

production area, presenting an image of wholesome, healthy food in an attractive

and clean environment. The floors would be vinyl, with ivory and white check

curtains and tablecloths. The logo sign would be large enough to be seen from
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the street and would promote the Café's image. Comment cards will be placed at

each table and collected at the register. Suggestions for new or improved meals,

as well as input on service and the dining experience, will be solicited.

This provides the customers with a fascinating experience. The company

also plans to expand to other regions of Batangas province and the rest of the

country once it has achieved a level of success that allows it to do so. Moving on

to the specifics of the organization/business, the company is large-scale, which

implies it requires a significant number of employees to run. To begin, we

estimated the number of workers required to operate the business, and the

results show that the firm only requires 5 to 30 personnel per branch, which

primarily comprises of supervisors, managers, production staff, cashiers,

maintenance personnel, janitors, and waiters/waitresses.

Target Market

The target market for Arch Con Café by Chatalatine includes youngsters

and people who seek a peaceful space to drink coffee and grab a snack. For

younger generations, aesthetic design is a primary reason they visit coffee

shops. They are drawn to the visually appealing environment and enjoy capturing

beautiful and picturesque views. The aesthetic design of a coffee shop has

become a crucial aspect of the customer experience. Many coffee shops have

adapted by creating visually appealing and inviting spaces.

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As this café would be situated close to a highway, it targets families that

wants a place to unwind, other citizens in the nearby barangays that seeks for a

place to dine in. Flexible workers is also included as the target market because

these coffee shops serve as ideal meeting places for colleagues and business

partners, making them an integral part of the modern business culture in the

Philippines. It has become a cultural norm for Filipinos to schedule serious or

intimate discussions over a cup of coffee. This trend has helped to establish

coffee shops as a central part of the social fabric, not just in the workplace but in

everyday life. Passers-by is also a target market since there’s a possibility that

someone would be interested to enter the café because of its inviting look, and

students that needs a place to study or spend time with friends, and coffee lovers

near the area.

Demand and Supply Analysis

The proposed business would take into account a number of variables that

can affect both the supply and demand sides of the business while doing a

demand and supply analysis for a library and cafeteria with pastries.

Demand Analysis

First is determining the target market for the café and library using market

segmentation. Accurately estimating demand will benefit from your

understanding of your target market. Another variable to be considered is the

Location and Population. Considering the demography of the local population.

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Take into account elements like the proximity of rival businesses, offices,

residential areas, and schools. The demand and prospective consumer base

may be impacted by these elements. Trends and Preferences is also a variable

as the proponents should examine the most recent market trends and

preferences. Establish whether there is a high demand for pastries and whether

a library space is necessary. To learn more about consumer preferences,

conduct surveys or evaluate the available data. Furthermore, Pricing and

Affordability is also a variable to be considered. Evaluate the pricing range of

your products and take your target market's purchasing capacity into account.

Examine the pricing strategies of competitors and the price sensitivity of the

customers.

Supply Analysis

Infrastructure and Facilities: Evaluate the available space, layout, and

infrastructure of your cafeteria and library. Ensure that the area can

accommodate the desired number of customers and provide a comfortable

environment for studying and socializing.

Staffing and Expertise: Determine the required number of staff members

and their skill sets. Assess the availability of skilled personnel who can manage

the cafeteria and provide library services effectively.

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Suppliers and Inventory: Identify suppliers for pastries and other food

items. Assess the quality, reliability, and cost of the supplies. Determine the

required inventory levels to meet demand and minimize waste.

Operational Considerations: Evaluate the operational aspects, such as

opening hours, maintenance requirements, and customer service protocols.

Ensure that the cafeteria and library are well-maintained and meet health and

safety standards.

Infrastructure and Facilities: Consider the cafeteria's and library's size,

design, and infrastructure. Make sure the space can support the appropriate

number of patrons and offers a relaxing setting for studies and socializing.

Staffing and expertise: Identify the necessary staffing levels and skill sets.

Analyze the availability of qualified staff who can run the cafeteria and offer

library services in an efficient manner.

Find suppliers of pastries and other food goods : List your inventory.

Analyze the supplies' cost, dependability, and quality. Establish the necessary

inventory levels to satisfy demand and reduce waste.

Operational Considerations: Examine the operational elements, including

the opening and closing times, the maintenance needs, and the customer service

procedures. Make sure the library and cafeteria are kept up to date, safe, and

healthy.
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SWOT Analysis

A. Strengths

The Arch Con Café by Chatalatine would be an excellent business to

launch considering that it offers multiple potential market strengths. The

proposed business offers high quality coffee in terms of coffee brand that is

served and the way the coffee is prepared, as well as unique coffee recipes and

flavours. The business would also offer good team culture and highly motivated

staff that would help the business grow in terms of its service. Having skilled and

knowledgeable baristas is crucial for the proposed business’ success. Baristas

who are passionate about coffee, well-trained in brewing techniques, and

capable of providing excellent customer service can enhance the overall coffee

experience and build customer loyalty. Furthermore, the proposed café would

also offer a variety of unique snacks that are uniquely made by the owners as the

proponents would want to provide delightfully unique snacks that customers have

not yet tasted or encountered in other cafés. The owners delicately chose the

food choices and items that would be included in the menu. Offering a diverse

menu beyond just coffee, such as pastries, and other light snacks, can attract a

broader customer base. Providing options for customers with different dietary

preferences would also expand the customer reach. Lastly, Arch Con Café

provides attractive store design and layout. A coffee shop situated in a strategic
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and accessible location, such as near office buildings, schools, or busy

highways,

can benefit from high foot traffic and a constant flow of potential customers.

Proper lighting and acoustics during evening are crucial for creating a pleasant

environment in a coffee shop. A balance between natural and artificial lighting,

along with appropriate soundproofing or noise-reducing measures, can contribute

to a comfortable and enjoyable atmosphere for customers.

B. Weaknesses

There are a few other drawbacks to opening the Arch Con Café that could

be viewed as internal factors that might hinder the growth and development of

the business. First is the seasonal fluctuations as the cafés sales can be

influenced by seasonal changes, with demand varying throughout the year. For

instance, some the café may experience a decline in sales during the summer

when customers prefer cold beverages or choose outdoor seating options.

Changing consumer preferences can also be considered asa the café’s

weakness. Consumer preferences and trends can evolve rapidly. A coffee shop

must continuously adapt its menu, decorations, and overall experience to meet

changing customer expectations. Failure to do so may result in decreased

customer satisfaction and loss of business. Lastly, Dependency on perishable

inventory. The café would often stock perishable items such as dairy products,

baked goods, and fresh ingredients. Managing inventory effectively and

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minimizing waste can be challenging, as overstocking or inadequate stock

management may lead to financial losses.

C. Opportunities

Arch Con Café comes with possible opportunities that can be considered

as an external factor that could contribute to the business’ development. The

café can grow customer’s loyalty and retention, as well as develop and

implement a loyalty program. The proponents can also add more product line

extensions such as more coffee choices and introduce or broaden the food

choices and items on the menu. In terms of interactions between the staffs and

the customers, the business can develop a customer relation culture such as

learning customer’s name as well as their orders that could build stronger

customer relationships. The business can attract new customers through

promotions and special offers, and improving the overall customer experience by

enhancing the look and ambiance of the store. Furthermore, the business could

tap into the demand for home delivery services and build partnership with

delivery groups such as foodpanda, grab food, etc.

D. Threats

Arch Con Café could also deal with external factors that can be consider

as threat and could obstruct the improvement of the business. First, is the Rising

costs: Arch Con Café have various expenses, including rent, utilities, employee

wages, coffee beans, and other supplies. Fluctuations in the prices of these
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items can affect the profit margins. Keeping a close eye to the costs and explore

ways to manage them effectively could help in eliminating this threat. Next is,

Online reviews and reputation management: In today's digital age, online reviews

and customer feedback can significantly impact your coffee shop's reputation.

Negative reviews or unfavourable comments on social media platforms can deter

potential customers. Establishing a proactive approach to managing your online

reputation is crucial, including addressing customer concerns promptly and

providing exceptional customer experiences. Another one is, Staffing challenges,

specifically, finding and retaining skilled and reliable employees can be a

challenge in the food service industry. High turnover rates or difficulties in hiring

experienced baristas can impact the quality of service you provide. Investing in

training and creating a positive work environment can help mitigate these

challenges. Lastly, aggressive competitor's behavior because competitors may

launch aggressive marketing campaigns aimed at discrediting your coffee shop

or spreading false information about your products or services. This can damage

your reputation and erode customer trust, leading to a decline in customer loyalty

and sales.
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Projected Sales

The information in the table that follows served as the basis for the Arch

Con Café product line's yearly sales predictions. The Cravings is predicted to

produce sales of PHP 2,230,200 for Banana Split over the course of a year, PHP

1,675,800.00 for Pinoy Chocnut, PHP 2,124,00.00 for Cookies and Cream, PHP

1,940,400.00 for Mango Madness throughout the same time frame.

When estimating the prediction five years after the company's inception,

the proponents considered increasing annual revenues by a factor of five. As a

result, the proponents anticipate sales of PHP 11,151,000.00 for Banana Split,

PHP 8,379,000.00 for Pinoy Chocnut, PHP 10,620,000.00 for Cookies and

Cream, PHP 9,702,000.00 for Mango Madness.

Furthermore, the proposed business would increased yearly sales by ten

percent to compensate for the sales forecast after ten years of operation. Using
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this calculation, it was determined that each Banana Split would sell for an

estimated PHP 111,510,000.00, PHP 83,790,000.00 for Pinoy Chocnut, PHP

106,200,000.00 for Cookies and Cream, PHP 97,020,000.00 for Mango

Madness.

While, The Hot Coffee is predicted to produce sales of PHP

2,484,000.00 Mocha, PHP 2,980,800.00 for Chocolate, PHP 2,608,200.00 for

Caramel Macchiato as well as for the Cappuccino, and for the Matcha Latte, PHP

2,856,600.00 throughout the same time frame.

When estimating the prediction five years after the company's inception,

the business considered increasing annual revenues by a factor of five. As a

result, the proponents anticipate sales of PHP 12,420,000.00 for Mocha, PHP

14,904,000.00 for Chocolate, PHP 13,041,000.00 for Caramel Macchiato, PHP

12,041,000.00 for Cappuccino, and PHP 14,283,000.00 for Matcha Latte.

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Furthermore, the café increased yearly sales by ten percent to

compensate for the sales forecast after ten years of operation. Using this

calculation, it was determined that each Mocha would sell for an estimated PHP

124,200,00, PHP 149,040,000.00 for Chocolate, PHP 130,410,000.00 for

Caramel Macchiato, PHP 130,410,000.00 for Cappuccino also, and PHP

142,830,000.00 for Matcha Latte.

And for the last part of the menu category which is the Iced Coffee.

It is predicted to produce sales of PHP 3,844,800.00 for Americano, PHP

4,165,200.00 for Mocha, PHP 4,005,000.00 for Salted Caramel Macchiato, PHP

4,325,400.00 for Caramel Latte, PHP 4,005,000.00 for Caramel Macchiato, PHP

3,844,800.00 for Hazelnut, and PHP 4,485,600.00 for Matcha Latte.

When estimating the prediction five years after the company's inception,

the proponents considered increasing annual revenues by a factor of five. As a

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result, the proponents anticipate sales of PHP 19,224,000.00 for Americano,

PHP 20,826,000.00 for Mocha, PHP 20,025,000.00 for Salted Caramel

Maccchiato, PHP 21,627,000.00 for Caramel Latte, PHP 20,025,000.00 for

Caramel Macchiatos, PHP 19,224,000.00 for Hazelnut, and PHP 22,428,000.00

for Matcha Latte.

Furthermore, the business increased yearly sales by ten percent to

compensate for the sales forecast after ten years of operation. Using this

calculation, it was determined that Americano would sell for an estimated PHP

192,240,000.00, PHP 208,260,000.00 for Mocha, PHP 200,250,000.00 for Salted

Caramel Macchiato, PHP 216,270,000.00 for Caramel Latte, PHP

200,250,000.00 for Caramel Macchiato, PHP 192,240,000.00 for Hazelnut, and

lastly, PHP 224,280,000.00 for Matcha Latte.

Marketing Program/ Strategies

The business's plan for reaching potential customers and converting them

into buyers of their goods or services is called a marketing strategy. The value

proposition of the café ought to be the focal point. The ultimate objective of the

marketing plan is to establish and communicate a lasting competitive advantage

over competitors. The following could be the marketing strategies used in order

to reach potential customers: First, is the Social media presence as it can

establish a strong presence on social media platforms such as Instagram,

Facebook, and Twitter. Share appealing photos of your coffee, behind-the-

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scenes content, and engage with your audience through contests, polls, and

coffee-related discussions. Second is the Online ordering and delivery.

Developing an easy-to-use online ordering system and provide delivery or pickup

options. Promote this convenience through targeted digital ads, website

optimization, and partnerships with food delivery platforms. Seasonal promotions

could also be used as a marketing strategy is the business can introduce limited-

time seasonal beverages, such as pumpkin spice lattes in the fall or refreshing

iced drinks in the summer. Create themed marketing campaigns around these

offerings to generate excitement and increase foot traffic. Lastly, partnerships

and collaborations. Collaborating with local businesses, influencers, or

organizations that align with the brand values. For example, the café could team

up with a nearby bakery to offer coffee and pastry combos or work with a fitness

studio to promote a post-workout coffee.

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CHAPTER III

Operation Description

A. Mission and Vision

Mission

The mission of the “Arch Von Café by Chatalatine” enterprise is to

establish an adequately furnished library café that is sure to draw customers from

throughout the area and become known for its top-notch coffee, delectable

snacks, and a place that provides an atmosphere of tranquillity that will entice

customers to keep coming back.

Vision

The vision of the “Arch Con Café by Chatalatine” aims to provide a warm,

friendly space for bookworms and coffee lovers, as well as for people who enjoy

seeking out novel, delectable culinary delights of all ages in and around town.

Through offering exceptional client service, unquestionable delightful goods, and

going above and beyond for customers, this business strives to be the finest and

most reputable café in the community of Bauan.

B. Company’s Objectives

The “Arch Con Café by Chatalatine” enterprise’s objectives will be

accomplished with the help of three crucial success aspects. The first of these
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aspect is the capability of determining the best possible place where customers

will experience the highest level of fulfilment and courteous. In order to keep

overhead cost as low as possible, the second aim is to offer customers a warm,

welcoming environment where they can enjoy exceptional food, customer

service, and entertainment for reasonable costs. Lastly, to offer an inviting

atmosphere for working, lounging, and srudying by generatin a pleasant

environment for customers to carry out their tasks, assisting them to achieve high

level of productivity.

C. Goal and Procedure

Arch Con Café by Chatalatine aspires to continually provide everyone the

highest-quality, most fascinating selections of coffees and accompaniments. The

business strives to approach its customers with the same level of care as guests.

On top of that, it intends to supply the customers with timely, effective, courteous,

and laid-back service. The company aspires to be an excellent place to do work

and wants to establish a beneficial, courteous workplace, providing the

employees with the opportunity to be who they are and reach their fullest ability.

In general, the Arch Con Café is dedicated to enhancing the character and

welfare of the community of Bauan.

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Production Process

A. Flowchart Of operations

Start by thoroughly evaluating your coffee shop, pastries, and library.

Evaluate the Business. Examine the business's financial performance as well as

its clientele, lease arrangements, stock on hand, machinery, and any other

important elements. The second step is to gather all financial records, including

cash flow statements, tax returns, balance sheets, and profit and loss

statements. Establish a realistic asking price for your coffee shop based on your

appraisal and market research. The third step is to organize and update these

records to accurately depict the business's financial health to prospective

purchasers. Take into account elements including the business's location,

reputation, clientele, profitability, and general state. The fourth one is "Market the

Business," which involves creating a thorough marketing plan to draw in new

customers. The fifth step in the process is Maintain Confidentiality. If you want to

keep the sale of your business private, take precautions to safeguard sensitive

information. This may involve listing the business on relevant websites,

contacting local business brokers, placing ads in trade publications, and using

social media.The sixth step is to interact with potential purchasers, reply to their

questions, and arrange meetings with them. The seventh is to Negotiate the

Sale, Once you have found a serious buyer, you should negotiate the conditions
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of the sale. Provide them with the required financial documentation and respond

to any queries they may

have. The eighth is due diligence, which entails a thorough review of your

company's financial, legal, and operational aspects. This includes the purchase

price, payment structure, transition duration, and any contingencies. The next to

last step is Finalize the Sale, which involves creating a purchase agreement or

contract when the due diligence process is finished. The final steps or procedure

are Transition and Handover, where you should work closely with the buyer to

achieve a smooth handover. The agreement should include all the terms and

conditions agreed upon during the negotiation stage. Give them instruction,

introduce them to vendors, transfer licenses and permits, and help with any

paperwork that may be required.

Evaluate the business Organize and update Maintain confidentiality

and gather all the the records, and market and interact with
financial records. the business. potential purchasers.

Negotiate the sale. Finalize the sale.

Then be hands-on with
due diligence.

Transition and
handover.
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Plant Location

A. ) Location

The Arch Con Café by Chatalatine will be located at Barangay Balayong,

Bauan, Batangas. The location was selected because it is close to the business's

target clients, who include coffee enthusiasts, workers, students, teachers, and

passers-by. The café is conveniently positioned near the National Highway,

making it simple for people to find it.

B. ) Advantages and Disadvantages of the Location

Advantages:

 Due to its proximity to the highway, our café will draw passing drivers and

riders who want to get a snack or a cup of coffee.

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 Since it is one of the first cafés ever erected in the designated area, more

people from other barangays may choose to visit the café given that it is

more conspicuous.

 Especially available to students and those who want to spend their free time

alone with books, coffee, and snacks.

Disadvantages:

 Because customers are constantly looking for new things, it is feasible for

them to grow tired of a company's lack of innovation.

 Due to being new to the industry, additional adjustments.

C.) Methodology Used in Choosing the Location

The methodology that the business took in deciding on the location were

seeking the proponents reviewed the spaces and locations that are available in

the community of Bauan, Batangas, and at the same time we checked the

locations that we genuinely believe to be the ideal location for a company to

operate. The proponents also checked in some noticeable locations to ensure

that there are few competitors in order for us to achieve our target market. The

proponents importantly decided where to locate a business for us to significantly

boost a company's long-term performance.

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Plant Layout

Equipment Requirement

 For coffee, espresso, and beverage equipment - Espresso machine,

Espresso grinder, Regular coffee grinder, Coffee brewers, Coffee roasters,

Hot water dispenser.

 For Barista tools - Espresso tampers, Frothing pitchers, Measuring cups and

spoons, Portion scales, Syrup pumps.

 Coffee Shop accessories - Coffee mugs and for iced coffee cups, Espresso

cups, creamers, Coffee filters.

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 Disposable Coffee Shop supplies - Paper hot cups and slids, Plastic cups

and slids, Custom coffee sleeves, Straws and stirrers, Bento boxes for

foodies.

 Layout - Divide the space into distinct areas for the coffee shop, pastry

display, and library.

 Coffee Shop Area - Place a counter or barista station where customers can

order and pick up their coffee and pastries.

 Library Area - Install bookshelves or bookcases along the walls, creating a

visually appealing library space. Arrange the books in an organized and

easily accessible manner, with clear signage or categorization.

 Lighting - Use a combination of natural and artificial lighting to create a warm

and inviting atmosphere.

 Furniture - For guests to unwind and enjoy their time, select comfortable

seating options such as padded seats, armchairs, and sofas.

CHAPTER IV
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Legal Form of Business

Arch Con Café by Chatalatine's legal form of business would be

partnership because a formal agreement was made by four people to manage

and operate a firm. Arch Con Café will operate as a partnership, sharing liabilities

and profits equally, while other partners may have limited liability. Each partner is

legally obligated to operate in the best interests of the partnership as well as the

other partners. There is also the legal duty of individual personal culpability for

partnership obligations. General partners are accountable for all contracts

entered into by other partners. Furthermore, Arch Con Café's partnership

connection is a close, collaborative engagement between entrepreneurs who are

working together to achieve our mutual goals. Building trust and mutual regard

will also benefit all parties involved.

Organizational Structure
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Various organizational systems are applicable to large businesses. To

efficiently achieve its aims and objectives, a large company's organizational

structure must be created. A practical organizational structure will be used by

The Arch Con Café by Chatalatine. This kind of structure is centered on various

job functions, such as general manager, assistant manager, marketing, technical

support, quality, and operations. General managers can give specific projects to

their team, who can then divide up responsibilities with their analysts, ensuring

that the work is distributed appropriately and effectively. The department will then

be better able to meet the project deadlines.

Job Specification

In order to surpass the qualification required for accomplishing the café’s

vision and goals, all staff members must fulfill the following descriptions:

A. The General Manager is in charge of recruiting, training, and overall

supervising of the business and the staff. He/She would prepare weekly work

schedules for staff and finding suitable replacement in cases of staff absence.

Furthermore, he/she would be in charge of ensuring that all café expenses are

within budget and identifying ways to decrease operational cost, as well as

Identifying strategies to retain and attract customers.

B. The Assistant Manager would assist the General manager such as receiving

delivered café supplies and verifying that the correct items and quantities have

been delivered, taking inventory of café supplies and ordering new stock as
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needed, resolving customer complaints regarding food quality and customer

service, and lastly, suggesting new menu items based on customer’s preferences

and feedbacks.

C. The Marketing Managers of the café would promote business, service,

products and he/she would develop marketing and pricing strategies. He/she

would be developing marketing strategies, organizing promotional events and

leing and training a team of marketing associates.

D. The Technical Manager is in charge of maintain, drive, supervise, and

implement robust technical standards, systems, and processes.

E. The Quality Manager is responsible for implementing and executing inspetion,

testing, and evaluation methods to ensure that the products adhere to the

company standards.

F. The Operational Manager is responsible for the overall performance and sales

of the café and ensures that the enterprise’s profits and goals are met.

Furthermore, they are in charge of formulating strategy, improving performance,

procuring materials and resources, and securing compliance.

G. The Marketing Executive is responsible for helping with marketing plans,

advertising, direct marketing, and campaigns.

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H. The Sales Person is in charge of prospect, cold calling, and make formal

presentations of business pricing, products and promotions to major coffee and

food service customers to gain or expand new business.

I. Team Leaders is in charge of managing and coaching their respective teams to

reach business goals and ensure high quality of service.

J. Developers are handled by the team leaders to assist the managers in taking

orders and ringing up sales.

K. Testers would be the one to evaluate the food, coffees that would be

proposed before they add it to the official menu of food items.

L. Supervisor is responsible for showing the employees how to properly start,

use, and clean the coffee-making equipment. Coordinate with vendors and order

needed supplies and maintain record of daily, weekly, and monthly revenues,

and expenses.

M. The Accountant is responsible for completing analysis of the employee

expenditures. Managing income and expenditure accounts. Generating the

company’s financial reports using income and expenditure data. Keeping a check

on the café’s finances based on financial status.

Job Description

A. Managers:
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- High School Diploma, GED, or equivalent

- Bachelor’s degree in business administration or management

- Three years’ experience in an office setting

- Proficiency with office software

- Performance management skills

- Supervision skills

- Can work under pressure

B. Marketing Executive and Sales Person

- Degree in marketing, sales, or similar.

- Prior experience as a marketing executive/ sales person.

- Excellent research and writing skills, particularly as these apply to makreting.

C. Team Leaders and Developer

- Work experience as a Café Manager or Barista.

- Hands-on experience with professional coffee machines.

- Availability to work within opening hours (including weekends and holidays).

- Excellent communication skills with the ability to manage and motivate a team.
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- Customer service attitude.

D. Testers

- Evaluating Skills

- SHS to College graduate.

- Has prior experience in conducting automated and manual tests.

E. Supervisor and Accountant

- High School Diploma, GED, or equivalent

- Bachelor’s degree in business administration or management, and

accountancy.

- Three years’ experience in an office setting

- Proficiency with office software

- Performance management skills

- Supervision skills- Good math skills.

Compensation
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Organizational Policies
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Library Usage Policy:

- Respect the library space and maintain a quiet and studious environment. -

Avoid disruptive behavior such as loud conversations, phone calls, or playing

audio without headphones.

- Handle books and materials with care, avoiding damage or marking.

- Follow any borrowing rules, including check-out and return procedures.

- Be mindful of other patrons' needs for study or reading space.

Food and Drink Policies:

- Consume food and drinks only in designated areas. Avoid bringing outside food

or - beverages into the establishment, unless permitted.

- Dispose of trash properly in designated bins or containers.

- Be considerate of other customers when consuming food with strong odors.

- Comply with any restrictions on eating or drinking near library materials or

equipment. Ordering and Payment:

- Follow the established ordering process for coffee, pastries, and other item.
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- Adhere to payment policies, such as cash, credit card, or mobile payment

options.

- Avoid attempting to share or redistribute library resources in exchange for free

or discounted items.

Laptop and Device Usage:

- Use laptops, tablets, or other electronic devices in a manner that does not

disturb others.

- Connect to the provided Wi-Fi network according to the establishment's

guidelines. - Avoid engaging in activities that may be offensive or violate the

establishment's acceptable use policies.

- Be respectful of power outlets and limit usage time during peak hours if needed.

Library Membership or Access:

- Understand and comply with any membership or access requirements to use

the library.

- Follow registration or identification procedures if necessary.

- Return borrowed materials on time and pay any applicable fines for overdue

items. - Report lost or damaged materials promptly and assume responsibility for

replacement or repair costs.

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Code of Conduct and Etiquette:

- Treat staff and other customers with respect and courtesy.

- Refrain from engaging in discriminatory, offensive, or harassing behavior.

- Maintain personal hygiene and adhere to dress code guidelines if specified.

- Comply with any additional policies, rules, or regulations posted or provided by

the establishment.

Note: These policies are provided as a general guideline and may need to be

adapted or expanded based on the specific needs and goals of the coffee shop

and library combination. It is essential for the establishment's management to

define and communicate their policies clearly to ensure a positive and productive

environment for all patrons.

Legal Requirements

Obtaining the proper business licenses and permissions :

From your local government as well as registering your coffee shop as a legal

organization, such as a single proprietorship, partnership, or corporation, are

likely requirements. To learn more about the particular regulations in your area,

get in touch with the chamber of commerce or the local business regulatory body.

Food and Safety Regulations: If your coffee shop sells pastries, you must abide

by the rules governing food safety and get any necessary licenses or certificates.
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This may entail adhering to strict cleanliness standards, making sure food is

handled, prepared, and stored properly, and conducting routine health

inspections. Learn about the policies and procedures that the local health

department has set forth for food establishments.

Verify that the area you have picked :

Adequately for running a coffee shop and library. Also, check the local building

codes. To confirm that your business operations are permitted in the specified

region, check with your local zoning agency. Observe building regulations and

secure all required permits before making any additions, modifications, or

restorations to the area.

Employment Laws:

Comply with all labor and employment laws, including those governing the

minimum salary, the number of hours worked, how employees should be

classified (full-time, part-time, contracts), and workplace health and safety

requirements. Make sure your staff have the appropriate documentation by being

familiar with the local employment laws that apply.

Intellectual Property:

When it comes to your library's offerings, respect intellectual property rights.

Make sure you have the required authorizations and licenses to display
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copyrighted works, or think about collaborating with publishers and authors to

deliver books to users legitimately.

Accessibility:

Make sure your coffee shop and library are accessible to people with disabilities

by following all rules and laws related to accessibility. This can entail setting up

ramps for wheelchairs, accessible facilities, and suitable signs. Insurance: To

guard against potential risks and liabilities, protect your company by acquiring the

required insurance coverage, such as general liability insurance, property

insurance, and workers' compensation insurance.

Fees and Licenses

Arch Con Café by Chatalatine's standard licensing fee would be the lot

where it is located. It has a fixed owned by the lot owner. Other examples of

licensing fees are BIR, Mayor's permit, and so on. Another is the books required

for our café's library.

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CHAPTER V

Total Project Cost

Proponents' contributions to the company are based on cost estimations.

Each partner's full contribution will be used to obtain the tools and materials

needed to run the firm. The project's cost must be estimated in order to

determine the amount of initial capital required by each corporate partner. A

clearly documented project cost might aid in determining the assets required for

the company's overall operation. While determining project expenses, scope and

limitations should be addressed as part of the business objectives. The assets of

Arch Con Café by Chatalatine are characterized as its assets. Current assets are

assets that are projected to be converted into cash within a year. The fixed

assets of Arch Con Café, on the other hand, are property, utensils, and

equipment that are utilized to make foods, coffees, and services. The partners'

initial investment will be in cash. It is also critical for us proponents to have

enough funds to manage the business successfully so that our organization can

function.
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Sources of Financing

To get off the spot, the new business would probably need to invest eight

million pesos. This business is a partnership with four owners and operators, and

there will be four divisions of anticipated shared capital.

Each owner will therefore invest two million pesos. There is no need for

loans, crowdfunding, or amortization because the four proponents opted to invest

two million pesos to launch the establishment of Arch Con Café as the source of

financing for the company.

List of Assumptions Used

 Initial capital requirement

The Arch Con Café's initial investment will probably be P8,000,000.00.

 Working days

The employees would work seven days a week for an average of twelve months

out of the year, with one day off. and overall, there are 365 (365) days in a year,

omitting any occasions on which the store may be closed, such as legal holidays.

There would only be eight (8) hours of work every day.

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 Labor

a. Due to the large number of employees and jobs at our café, each employee's

daily labor wage is determined by their individual position within the company.

The barista receives a P473.00 daily wage. The wage will increase in step with

inflation.

b. The employee will receive payment on the fifth (5th) and twentieth (20th) of

each month.

 Accounting reporting period

The reporting cycle for the business would begin each month, quarter, and year.

It would begin on January 1 and go through December 31.

 Inventory purchases

The quantity of transactions would increase as more goods were produced.

Purchase prices should increase by the predetermined range of inflation rates.

 Employee benefits

Manufacturing expenses such as SSS, PAG - IBIG, as well as the employee

fringe benefits.

 Utilities

The set of inflation rates assumes an increase in utility costs.

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 Property, Machinery, and Apparatus

Credit cards will be utilized to pay for any necessary equipment, furniture, and

other items. Depending on how long the current items remain in the café, new

equipment will be purchased.

 Ownership equity

If the operation has a successful outcome and the consequent partner's equity

remains above their initial investment after withdrawal, withdrawal is always

allowed. and an equal division will be made of the remaining profits.

 Revenue tax

The income tax would be 35% and rise in accordance with the extended

business lifespan.

Projected Financial Statements

Analyzing financial statements entails evaluating many corporate traits. Here are

a few advocates:

Sales Prediction - Using historical data and market analysis to estimate our

sales.

Expense for Goods Sold - Determine the most expensive components of the

products we sell.
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Operational costs - Calculate the operational costs necessary to run our coffee

store.

Capital Investments - Take into account any substantial investments we want to

make, including equipment purchases or developments.

Amortization and Depreciation - Include the amortization of any intangible assets

over their useful lives as well as the depreciation of fixed assets.

Finance Charges - If you have taken out loans to launch or grow your firm, be

sure to account for the interest payments.

Financial Analysis

Financial analysis is the process of assessing a company's or investment

opportunity's performance and financial health. In order to gather knowledge of

the company's profitability, liquidity, solvency, and general financial stability, it

entails evaluating financial statements like balance sheets, income statements,

and cash flow statements.

Investors, lenders, creditors, and managers are just a few of the parties who

need financial research. It offers insights into the business's financial

performance, helps investors make wise investment choices, and identifies areas

where financial management and business operations can be strengthened.

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CHAPTER VI

Community Desirability

Arch Con Café provide healthy and unique eating options at low cost, as

well as a range of other community benefits such as reduced social isolation,

skills development and increased local spending. Coffee shops are an important

part of any community. They offer a space for people to connect, work, and relax.

They also contribute to the local economy, support other businesses, and provide

a venue for social and cultural events. These small businesses play a vital role in

building and maintaining a strong sense of community, which is essential for the

overall well-being of individuals and the community as a whole.

Economic Desirability

The proposed business also offers significance in the economic aspect of

the country as it creates job opportunities, create a more diverse local economy

and allows local talent to be showcased. It would help the economy in reducing

the number of unemployed filipino citizens and assist these employees to have

an income which could be the source of their daily living. Coffee has been the

economic base for families to be able to improve housing conditions, a study

opportunity for young people, and an important part of grassroots development

by strengthening the capacity of rural communities to organize.Other than

Declining unemployment rates in the long term, it would also help the growth of

developing the country.

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Societal Desirability

 Arch Con Café has opportunities to increase its revenues based on

increasing demand for specialty coffee, which is due to a growing coffee culture

and growing middle class populations around the world. Also, the company can

widen its array of more healthful products to attract health-conscious consumers

to its coffeehouses and merchandise. Furthermore, it would provide great

opportunities such as growing coffee culture, growing middle class, and

increasing health consciousness.

Environmental Desirability

Due to the fact that local coffee shop such as Arch Con Café are by the

community and for the society, it is also champions of the environment as the

proposed business want to protect all aspects of the community, including the

planet, and choose to run the business in a more sustainable way. For instance,

the company has a potential to develop its own farm, where the proponents

grow, process and roast own coffee beans. Like other small coffee companies,

Arch Con Café knows agriculture and nature, and fully understand that if it's

good for the earth, it's good for you.

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REFERENCES

Alzahrani, M., (2020). Coffee Shop Survey at WIU

https://414519159843042633.weebly.com/literature-review.html

Anderson, L., (2023). Esquires: The Organic Coffee

https://esquirescoffee.co.uk/our-story/

Balch, UN., (2006). Hills and Valleys Coffee: Your Coffee Through Ups and
Downs

https://hillsandvalleys.ph/coffee-shop-