MBA Research Report

On
WOODEN HANDICRAFT AND SMALL FURNITURE EXPORT INDUSTRY

STUDENT- AKARSH CHATURVEDI

REG.NO.: 202005220

UNDER THE GUIDANCE: ANMOL CHATURVEDI

Team leader At MP research work private limited

POST GRADUATION DIPLOMA IN EXPORT & IMPORT MANAGEMENT

SYMBIOSIS CENTER FOR DISTANCE LEARNING

{2020-2024}
 Chaptalization of the Dissertation

Chapter 1: Introduction
1.1: wooden handicraft
1.2: small furniture
1.3: export from india
1.4: handicraft export from india
1.5 wooden handicraft export from india
1.6 competition of indian wooden handicraft and small furniture
1.7changes and development in industry
1.8 future trends
Chapter 2:
Chapter 3:
Chapter 4:
Chapter 5:
Chapter 6: Plagiarisma Certificate 116

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 Chapter-1

Introduction

WOODEN HANDICRAFT

Brief History of wooden handicraft

The history of wooden handicraft in India is deeply rooted in the country's

rich cultural heritage and traditional craftsmanship. Indian wooden
handicrafts have a long and diverse history that spans several centuries,
reflecting the creativity, skill, and artistic sensibilities of Indian artisans.

Wood has been used as a medium for artistic expression and functional
objects in India for thousands of years. The earliest evidence of wooden
handicrafts in India dates back to the Indus Valley Civilization (c. 3300–
1300 BCE), where archaeologists have discovered wooden toys, utensils,
and furniture.

During the medieval period, various dynasties and empires ruled different
parts of India, contributing to the growth and development of wooden
handicrafts. The Maurya and Gupta empires (c. 4th century BCE – 6th
century CE) were known for their intricately carved wooden pillars and
decorative architectural elements. The influence of Buddhism and Jainism
during this period also led to the creation of exquisite wooden sculptures
and idols.

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One of the most significant periods in the history of Indian wooden
handicrafts is the Mughal era (16th to 18th century CE). The Mughal rulers
were great patrons of art and craft, and they brought Persian and Central
Asian craftsmen to India, resulting in the fusion of various artistic styles.
The Mughal emperors commissioned the construction of magnificent
palaces, forts, and gardens, where skilled craftsmen created intricate
wooden screens, doors, ceilings, and furniture adorned with delicate
carvings, inlay work, and decorative motifs.

With the decline of the Mughal Empire, regional kingdoms and princely
states emerged in different parts of India, each with its distinctive artistic
traditions. Wooden handicrafts flourished in regions like Rajasthan,
Gujarat, Kashmir, Karnataka, Kerala, and Tamil Nadu, showcasing unique
styles and techniques. For example, Rajasthan is renowned for its lacquered
wooden furniture, while Kashmir is famous for its intricately carved
wooden screens and panels.

In the colonial era, India witnessed the influence of European styles and
techniques, particularly during the British Raj. This period saw the
production of wooden furniture that combined Indian craftsmanship with
Victorian and Edwardian designs.

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Today, wooden handicrafts continue to be an integral part of India's cultural
and artistic landscape. Skilled artisans create a wide range of wooden
products, including furniture, sculptures, toys, decorative items, and utility
objects, using various types of wood such as teak, sheesham, sandalwood,
rosewood, and mango wood. These handicrafts are cherished for their
beauty, craftsmanship, and the connection they provide to India's rich
artistic heritage.

Indian wooden handicrafts have gained international recognition and are

exported to different parts of the world. The industry supports numerous
artisans and provides livelihoods to communities across the country,
preserving traditional skills and contributing to India's economic and
cultural development.

Stages in evolution of wooden handicraft in india

. The evolution of wooden handicraft in India can be understood through

several stages, each representing distinct periods of artistic development,
cultural influences, and craftsmanship techniques. Here are the major stages
in the evolution of wooden handicraft in India:

1. Ancient Era: This stage encompasses the prehistoric and early historic
periods, including the Indus Valley Civilization (c. 3300–1300 BCE).
Wooden handicrafts during this time were primarily functional objects such
as utensils, tools, and furniture. Archaeological findings reveal the use of
wood in crafting toys, chariots, and other items.

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2. Maurya and Gupta Empires: The Maurya Empire (c. 4th century BCE –
2nd century BCE) and Gupta Empire (4th century CE – 6th century CE)
were characterized by the creation of intricately carved wooden pillars,
architectural elements, and decorative objects. Buddhism and Jainism
influenced the production of wooden sculptures and idols.

3. Mughal Era: The Mughal period (16th to 18th century CE) marked a
significant phase in the evolution of Indian wooden handicraft. The Mughal
emperors were patrons of art and craft, leading to the fusion of Persian,
Central Asian, and Indian artistic styles. Skilled craftsmen created exquisite
wooden screens, doors, ceilings, furniture, and decorative items, adorned
with intricate carvings, inlay work, and motifs.

4. Regional Artistic Traditions: After the decline of the Mughal Empire,

regional kingdoms and princely states emerged, each with its distinctive
artistic traditions. Different regions in India developed their own styles and
techniques of wooden handicraft. For instance, Rajasthan is known for its
lacquered wooden furniture, while Kashmir is famous for intricately carved
wooden screens and panels.

5. Colonial Influence: During the colonial era, particularly the British Raj,
India experienced the influence of European styles and techniques. Indian
craftsmen incorporated Victorian and Edwardian designs into their wooden

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furniture and other handicrafts. This period witnessed the emergence of a
hybrid style that combined Indian craftsmanship with European aesthetics.

6. Modern Era: In the modern era, wooden handicrafts in India have

continued to evolve, adapting to changing tastes and market demands.
Skilled artisans create a wide range of wooden products, including
furniture, sculptures, toys, decorative items, and utility objects. The
emphasis is often on blending traditional craftsmanship with contemporary
designs and incorporating sustainable practices.

Throughout these stages, the evolution of wooden handicraft in India has

been shaped by cultural influences, regional styles, patronage, and the
creativity and skill of artisans. Today, Indian wooden handicrafts are
celebrated globally for their beauty, craftsmanship, and the connection they
provide to the country's rich artistic heritage.

Types of wooden handicraft

There is a wide variety of wooden handicrafts produced in India,

each representing unique styles, techniques, and purposes. Here are
some of the most common types of wooden handicrafts found in
India:

1. Furniture: Wooden furniture is one of the most popular types of

wooden handicrafts. It includes items such as chairs, tables, beds,

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cabinets, chests, and sofas. Indian furniture often showcases intricate
carvings, inlay work, and decorative motifs.

2. Sculptures and Statues: Wooden sculptures and statues are highly

valued in Indian art and handicrafts. These can range from small
figurines to life-sized or larger sculptures representing deities,
animals, human figures, and mythological characters. Woodcarving
techniques are used to bring these creations to life.

3. Toys and Dolls: India has a long tradition of wooden toys and
dolls. Artisans craft beautifully carved and painted wooden toys,
including spinning tops, dolls, animal figurines, and puzzles. These
toys are not only playthings but also carry cultural and traditional
significance.

4. Decorative Items: Wooden handicrafts are extensively used as

decorative items to enhance the aesthetics of homes, offices, and
public spaces. Decorative items can include carved panels, wall
hangings, picture frames, mirror frames, candle stands, vases, and
wooden screens.

5. Kitchenware and Utensils: Wooden kitchenware and utensils are

both functional and visually appealing. They include items such as
cutting boards, bowls, spoons, ladles, trays, and serving platters.
Wooden utensils are known for their natural beauty, heat resistance,
and durability.

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6. Musical Instruments: India is renowned for its traditional musical
instruments, many of which are made from wood. Instruments like
sitar, tabla, veena, flute, and tambura often feature intricately carved
wooden bodies or parts.

7. Hand-held Items: Various hand-held wooden items are crafted for

everyday use or as accessories. These can include walking sticks,
wooden combs, bangles, hairpins, fans, and decorative boxes.

8. Woodcarvings and Relief Work: Intricate woodcarvings and relief

work are common in Indian wooden handicrafts. Artisans carve
intricate patterns, designs, and motifs onto wooden surfaces, creating
visually stunning pieces of art.

9. Architectural Elements: Wooden handicrafts are often used in

architectural applications, such as decorative doors, window frames,
pillars, brackets, and screens. These elements showcase elaborate
carvings and craftsmanship.

10. Inlay Work: Inlay work involves the use of contrasting materials,
such as ivory, metal, or other types of wood, to create decorative
patterns and designs on wooden surfaces. This technique is
commonly used in furniture, boxes, and decorative items.

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 These are just a few examples of the diverse range of wooden
handicrafts found in India. Each region and community may have its
own unique styles and specialties, making Indian wooden
handicrafts a rich and vibrant part of the country's cultural heritage.

SMALL FURNITURE

. Small furniture production in India encompasses the manufacturing of

compact-sized furniture pieces that are suitable for smaller spaces,
apartments, or as decorative accents. This sector caters to the growing
demand for functional and stylish furniture that optimizes limited living
areas. Small furniture production in India involves various types of
furniture items, including:

1. Coffee Tables: Coffee tables are designed to be placed in the living room
or lounge area. They are available in a range of styles and materials, such as
wooden coffee tables with intricate carvings or contemporary designs with
metal or glass elements.

2. Side Tables: Side tables are compact and versatile furniture pieces used
to place items like lamps, books, or decorative items. They come in various
shapes, sizes, and designs, including round, square, or multi-tiered options.

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3. Accent Chairs: Accent chairs are small, stylish chairs that add a touch of
elegance and personality to a room. They are often upholstered with fabric
or leather and can feature unique designs or patterns.

4. Nesting Tables: Nesting tables consist of a set of two or more tables of

different sizes that can be stacked together when not in use. They provide
flexibility and save space by offering additional surfaces for various
purposes.

5. Stools and Ottomans: Stools and ottomans serve as versatile seating

options and can also function as footrests or small side tables. They are
available in different shapes, sizes, and upholstery options, including fabric,
leather, or woven materials.

6. Console Tables: Console tables are slim, narrow tables typically placed
against a wall in entryways or hallways. They provide a surface for
displaying decorative items and can include drawers or shelves for storage.

7. Bookcases and Shelving Units: Compact-sized bookcases and shelving

units are designed to provide storage space for books, decor, or other small
items. They are often designed with multiple shelves and can be
freestanding or wall-mounted.

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8. TV Stands: Small TV stands are designed to hold televisions and other
media equipment while maximizing space. They often include storage
compartments or shelves for organizing media accessories.

9. Folding Furniture: Folding furniture is ideal for small spaces as it can be

easily folded and stored when not in use. This category includes folding
tables, chairs, and even beds that can be conveniently stored away to
optimize space.

10. Compact Desks: Compact desks are designed for smaller home offices
or study areas. They offer functionality while minimizing the footprint,
often incorporating storage options like drawers or shelves.

Small furniture production in India caters to the needs of urban dwellers,

students, and individuals with limited living spaces. These furniture pieces
combine functionality with aesthetic appeal, reflecting the diverse design
sensibilities of Indian artisans and manufacturers.

EXPORTS FROM INDIA

India is a major exporter of various goods and services, contributing

significantly to the country's economy. Here are some of the key exports
from India:

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1. Textiles and Garments: India is known for its textile industry, exporting a
wide range of fabrics, garments, and textile products such as cotton, silk,
wool, synthetic fibers, ready-made garments, home textiles, and
accessories.

2. Pharmaceuticals: India is one of the largest producers and exporters of

generic pharmaceuticals globally. It exports a wide range of medicines,
drugs, vaccines, and healthcare products to various countries.

3. Gems and Jewelry: India is renowned for its gem and jewelry industry. It
exports a wide range of precious and semi-precious stones, gold and silver
jewelry, diamonds, and other ornamental items.

4. Automotive Components: India is a major exporter of automotive

components and parts, including engines, transmission systems, brakes,
electrical parts, and tires. Indian automobile manufacturers supply
components to global automotive companies.

5. Information Technology (IT) Services: India has a strong presence in the

global IT services sector. Indian companies provide a range of services,
including software development, IT consulting, business process
outsourcing (BPO), and IT-enabled services.

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6. Chemicals and Pharmaceuticals: India exports various chemicals,
including organic and inorganic chemicals, dyes, pigments, fertilizers,
plastics, and specialty chemicals.

7. Agricultural Products: India is a significant exporter of agricultural

products such as rice, wheat, spices, tea, coffee, fresh fruits, vegetables, and
processed food items.

8. Leather and Leather Goods: India exports a wide range of leather

products, including footwear, bags, wallets, belts, and garments. Indian
leather is known for its quality and craftsmanship.

9. Engineering Goods: India is a major exporter of engineering goods,

including machinery, electrical equipment, transformers, pumps, valves,
and industrial tools.

10. Handicrafts and Artifacts: Indian handicrafts, including wooden

handicrafts, textiles, metalwork, pottery, and decorative items, are in high
demand globally.

11. Services: India is a significant exporter of services, including software

development, IT consulting, business process outsourcing (BPO),
engineering services, medical tourism, and financial services.

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These are just some of the major export sectors in India. The country's
diverse economy enables it to export a wide range of goods and services to
various countries around the world.

HANDICRAFT EXPORT FROM INDIA

Handicraft exports from India play a significant role in promoting the

country's rich artistic heritage and traditional craftsmanship. Indian
handicrafts are renowned for their intricate designs, skilled workmanship,
and cultural significance. Here are some of the prominent categories of
handicraft exports from India:

1. Handmade Textiles: India is famous for its handloom and handcrafted

textiles. Handwoven fabrics like silk, cotton, wool, and traditional textiles
such as Banarasi silk, Chanderi, Kalamkari, and Ajrakh prints are in high
demand. Textile handicrafts also include embroidered fabrics, tapestries,
shawls, and scarves.

2. Wooden Handicrafts: India produces a wide range of wooden

handicrafts, including furniture, sculptures, figurines, carved panels, wall
hangings, boxes, and decorative items. Each region in India has its own
distinctive style, such as intricately carved furniture from Rajasthan,
wooden toys from Channapatna in Karnataka, or woodwork from Kashmir.

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3. Metal Handicrafts: Metal handicrafts from India are crafted using various
metals like brass, copper, silver, and alloys. These include utensils, home
decor items, jewelry, statues, idols, and traditional Indian art forms like
bidriware, Dhokra, and Panchaloha.

4. Stone Handicrafts: India is known for its exquisite stone carvings and
sculptures. Marble inlay work from Agra, soapstone carvings from Odisha,
sandstone carvings from Rajasthan, and granite sculptures are some
examples of stone handicrafts exported from India.

5. Ceramic and Pottery: Indian pottery and ceramics showcase a diverse

range of styles and techniques. Terracotta pottery, blue pottery from Jaipur,
ceramic tableware, hand-painted tiles, and decorative pottery items are
popular exports.

6. Jewelry and Accessories: India's jewelry exports encompass a wide range

of styles, including traditional gold and silver jewelry, gemstone jewelry,
Kundan and Polki jewelry, costume jewelry, and beaded accessories.
Handmade bags, wallets, belts, and fashion accessories made from
traditional textiles, leather, or metalwork are also exported.

7. Paper and Stationery: Handmade paper products, greeting cards, journals,

notebooks, and stationery items made from recycled or eco-friendly

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materials are exported from India. These products often incorporate
traditional Indian art forms like Madhubani paintings, block printing, or
miniature paintings.

8. Jute and Natural Fiber Products: Jute handicrafts, rugs, baskets, bags, and
eco-friendly lifestyle products made from natural fibers are popular exports.
India is one of the largest producers and exporters of jute products in the
world.

9. Embroidery and Textile Crafts: Indian embroidery techniques like

Kantha, Zardozi, Phulkari, and mirror work are widely appreciated.
Handcrafted textiles with intricate embroidery, appliqué work, and
patchwork are exported as fabrics, garments, home furnishings, and
accessories.

These are just a few examples of the diverse range of handicraft exports
from India. The country's rich cultural heritage and skilled artisans
contribute to the global demand for Indian handicrafts, which are
appreciated for their craftsmanship, aesthetics, and cultural value.

WOODEN HADICRAFT EXPORTS FROM INDIA

India's wooden handicrafts are highly sought after in global markets, owing
to their craftsmanship, cultural significance, and aesthetic appeal. Indian

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exporters cater to a wide range of international markets. Some of the
prominent markets for Indian wooden handicraft exports include:

1. United States: The United States is one of the largest importers of Indian
wooden handicrafts. Indian furniture, sculptures, wall hangings, and
decorative items are in high demand among American consumers, interior
designers, and collectors.

2. United Kingdom: The United Kingdom has a strong market for Indian
wooden handicrafts. British buyers appreciate the traditional craftsmanship
and unique designs of Indian furniture, carved panels, jewelry boxes, and
home decor items.

3. Germany: Germany is a significant market for Indian wooden handicraft

exports. German consumers appreciate the quality and artistic value of
Indian woodwork, including furniture, carved sculptures, and decorative
items for homes and offices.

4. France: France has a rich tradition of art and design appreciation, making
it a favorable market for Indian wooden handicrafts. French buyers seek
Indian furniture, wooden sculptures, and decorative items to add an exotic
touch to their living spaces.

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5. Netherlands: The Netherlands is a key market for Indian wooden
handicrafts, with a strong demand for furniture, decorative items, and
carved panels. Dutch buyers value the craftsmanship and unique designs of
Indian woodwork.

6. Australia: The Australian market appreciates the beauty and cultural

diversity reflected in Indian wooden handicrafts. Indian furniture,
sculptures, and decorative items are popular among Australian consumers,
interior designers, and collectors.

7. UAE and Middle East: The United Arab Emirates (UAE) and other
Middle Eastern countries have a significant demand for Indian wooden
handicrafts, reflecting the region's affinity for intricate craftsmanship and
luxury decor. These markets value Indian furniture, carved screens, and
decorative items for their opulence and elegance.

8. Japan: Japan has a deep appreciation for traditional crafts and artisanal
products. Indian wooden handicrafts, such as furniture, sculptures, and
traditional crafts like lacquerware, find a market among Japanese buyers
who value the intricate detailing and cultural significance.

9. Canada: Canadian consumers show interest in Indian wooden

handicrafts, especially furniture, decorative items, and sculptures. The

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diverse Indian designs and craftsmanship attract buyers looking for unique
and artistic pieces for their homes.

10. Scandinavian Countries: Scandinavian countries like Sweden, Norway,

Denmark, and Finland appreciate the natural and minimalist aesthetic of
Indian wooden handicrafts. These markets often seek Indian furniture,
carved panels, and decorative items that align with their design sensibilities.

These are some of the key markets for Indian wooden handicraft exports.
However, Indian handicrafts have a global presence, and exports can be
found in various other countries where there is a demand for unique and
artistic wooden products.

COMPETITION FOR INDIAN WOODEN HANDICRAFT

The Indian wooden handicraft export industry faces competition from

several countries that also produce and export wooden handicrafts. Some of
the notable competitors in the global market include:

1. China: China is a major competitor for Indian wooden handicraft exports.

Chinese wooden handicrafts are known for their affordability and mass
production capabilities. They offer a wide range of designs and styles,
attracting buyers who prioritize cost-effectiveness.

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2. Indonesia: Indonesian wooden handicrafts are highly regarded for their
intricate carvings and traditional designs. The country's skilled artisans
produce a diverse range of wooden crafts, including furniture, sculptures,
masks, and decorative items.

3. Thailand: Thailand is renowned for its craftsmanship in wooden

handicrafts, particularly in carving and lacquerware. Thai artisans create
intricately carved furniture, decorative items, and art pieces that appeal to
buyers seeking unique and artistic designs.

4. Vietnam: Vietnam has emerged as a strong competitor in the global

wooden handicraft market. Vietnamese artisans produce a variety of
wooden crafts, including furniture, sculptures, lacquerware, and decorative
items. The country's competitive pricing and high-quality craftsmanship
contribute to its success.

5. Philippines: The Philippines is known for its craftsmanship in wooden

furniture and decor items. Filipino artisans create handcrafted pieces using
traditional techniques and indigenous materials, showcasing the country's
rich cultural heritage.

6. Mexico: Mexico has a thriving wooden handicraft industry that offers a

range of products such as furniture, carved sculptures, masks, and

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decorative items. Mexican wooden crafts are characterized by vibrant
colors, intricate patterns, and cultural symbolism.

7. Poland: Poland is recognized for its high-quality wooden handicrafts,

particularly in furniture production. Polish artisans combine traditional
craftsmanship with modern designs, offering a blend of elegance and
functionality.

8. Thailand: Thailand is renowned for its craftsmanship in wooden

handicrafts, particularly in carving and lacquerware. Thai artisans create
intricately carved furniture, decorative items, and art pieces that appeal to
buyers seeking unique and artistic designs.

9. Philippines: The Philippines is known for its craftsmanship in wooden

furniture and decor items. Filipino artisans create handcrafted pieces using
traditional techniques and indigenous materials, showcasing the country's
rich cultural heritage.

10. Mexico: Mexico has a thriving wooden handicraft industry that offers a
range of products such as furniture, carved sculptures, masks, and
decorative items. Mexican wooden crafts are characterized by vibrant
colors, intricate patterns, and cultural symbolism.

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To remain competitive in the global market, Indian exporters of wooden
handicrafts focus on factors such as maintaining high-quality standards,
offering unique designs that reflect Indian artistry and cultural heritage,
exploring sustainable practices, and providing competitive pricing. Building
strong relationships with buyers, establishing a reliable supply chain, and
actively participating in trade shows and exhibitions also contribute to
maintaining a competitive edge.

CHANGES AND DEVELOPMENT IN INDIA WOODEN

HANDICRAFT INDUSTRY

The Indian wooden handicraft industry has witnessed several changes and
developments over the years. Here are some significant ones:

1. Technological Advancements: The industry has embraced technological

advancements to improve production processes and enhance efficiency.
Modern tools and machinery are now used for carving, shaping, and
finishing wooden handicrafts, reducing production time and enhancing
precision.

2. Design Innovations: The industry has seen a shift towards contemporary

and fusion designs alongside traditional motifs. Artisans are experimenting
with new designs, materials, and techniques to cater to changing consumer
preferences and global market trends. This has led to the creation of unique
and modern wooden handicrafts.

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3. Export Promotion and Support: The Indian government has taken
initiatives to promote and support the wooden handicraft export industry.
Schemes such as the Market Access Initiative (MAI) and Trade Promotion
Councils provide assistance and guidance to exporters in exploring new
markets, participating in trade shows, and enhancing their export
capabilities.

4. Sustainable Practices: There is a growing awareness of sustainability in

the wooden handicraft industry. Artisans and exporters are adopting eco-
friendly practices, such as using responsibly sourced wood, implementing
waste management systems, and exploring natural finishes and dyes. This
focus on sustainability aligns with global trends and enhances the
marketability of Indian wooden handicrafts.

5. Market Diversification: The industry has expanded its export markets

beyond traditional destinations. Indian wooden handicrafts are now
reaching new markets in regions like Latin America, Africa, and Southeast
Asia. This diversification helps reduce dependence on specific markets and
opens up new opportunities for growth.

6. E-commerce and Online Presence: Indian wooden handicraft exporters

have embraced e-commerce platforms and established online presence to
reach a global customer base. Online marketplaces and dedicated websites

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provide increased visibility and accessibility for buyers worldwide,
facilitating trade and expanding market reach.

7. Skill Development and Training: Efforts are being made to preserve and
enhance traditional woodworking skills. Skill development programs,
workshops, and training initiatives aim to train the younger generation in
traditional woodworking techniques and equip them with modern design
sensibilities, ensuring the continuity of craftsmanship.

8. Collaboration and Clusters: Artisan clusters and cooperative societies are

forming to facilitate collaboration, resource sharing, and collective
marketing. These clusters help artisans access better infrastructure, raw
materials, design inputs, and marketing opportunities, leading to improved
productivity and competitiveness.

9. Quality Standards and Certifications: The industry is increasingly

focused on maintaining quality standards and obtaining certifications.
Adhering to international quality parameters ensures the trust and
confidence of buyers, which is essential for sustained export growth.

10. Government Support: The Indian government has implemented policies

and initiatives to support the growth of the wooden handicraft industry.
Incentives, subsidies, and export promotion schemes encourage investment,

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innovation, and market expansion. Additionally, the introduction of Goods
and Services Tax (GST) has streamlined tax processes, reducing
complexities for exporters.

These changes and developments have contributed to the growth and global
recognition of the Indian wooden handicraft industry. The industry
continues to evolve, adapting to changing consumer demands, embracing
innovation, and upholding traditional craftsmanship, thereby ensuring its
competitiveness in the global market.

FUTURE TRENDS IN INDIAN WOODEN HANDICRAFT

INDUSTRY

The future of the Indian wooden handicraft industry is shaped by various

trends that are expected to drive its growth and development. Here are some
key trends that are likely to influence the industry:

1. Sustainable and Eco-Friendly Practices: The demand for sustainable and

eco-friendly products is expected to continue growing. The Indian wooden
handicraft industry is likely to focus more on using responsibly sourced
wood, implementing sustainable production processes, and adopting natural
finishes and dyes. This emphasis on sustainability will attract
environmentally conscious consumers and enhance the marketability of
Indian wooden handicrafts.

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2. Fusion of Traditional and Contemporary Designs: The industry will
witness a continued fusion of traditional Indian designs with contemporary
aesthetics. Artisans and designers will experiment with blending traditional
motifs, carving techniques, and finishes with modern shapes, materials, and
colors. This fusion will create unique and innovative designs that appeal to
a broader range of consumers.

3. Digitization and E-commerce: The digital transformation of the industry

will accelerate, with increased adoption of e-commerce platforms, online
marketplaces, and digital marketing strategies. Indian wooden handicraft
exporters will leverage technology to reach a global customer base,
improve their online presence, and enhance customer engagement. Virtual
showrooms and augmented reality experiences may also emerge to offer a
more immersive buying experience.

4. Customization and Personalization: Consumer preferences for

personalized and customized products will continue to grow. Indian
wooden handicraft exporters will offer more options for customization,
allowing customers to choose designs, finishes, and sizes according to their
preferences. This trend will cater to the desire for unique and one-of-a-kind
pieces, enabling artisans to showcase their craftsmanship.

5. Collaboration and Artisan Empowerment: Collaboration among artisans,

designers, and exporters will increase, fostering knowledge sharing, skill

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development, and collective marketing efforts. Artisan clusters and
cooperative societies will play a crucial role in supporting artisans,
providing them with access to resources, design inputs, and marketing
opportunities. Such collaborations will enhance the competitiveness of
Indian wooden handicrafts in the global market.

6. Heritage and Cultural Preservation: The industry will continue to play a

vital role in preserving India's rich cultural heritage. Artisans will focus on
creating wooden handicrafts that showcase traditional techniques, regional
craftsmanship, and indigenous designs. This emphasis on heritage and
cultural preservation will attract buyers interested in authentic and
culturally significant products.

7. Emphasis on Quality and Certifications: Quality standards and

certifications will gain more prominence in the Indian wooden handicraft
industry. Exporters will focus on maintaining high-quality standards,
complying with international regulations, and obtaining certifications
related to sustainability, fair trade, and ethical sourcing. This commitment
to quality will instill confidence in buyers and strengthen the industry's
reputation.

8. Artisan Entrepreneurship and Innovation: There will be a growing

emphasis on artisan entrepreneurship and innovation. Artisans will be
encouraged to take a more active role in product development, design, and

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marketing. Initiatives promoting entrepreneurship, skill development, and
access to finance will empower artisans to become self-reliant and drive
innovation in the industry.

9. Increased Global Market Penetration: Indian wooden handicrafts will

continue to expand their presence in global markets beyond traditional
destinations. The industry will explore emerging markets in Asia, Africa,
and Latin America, where there is a growing appreciation for Indian
craftsmanship and cultural heritage. Diversification of export markets will
contribute to sustained growth and reduce dependence on specific regions.

10. Collaborative Sustainability Initiatives: The industry will witness more

collaborative efforts focused on sustainability, such as supply chain
transparency, responsible sourcing, and social welfare programs. These
initiatives will involve partnerships between industry stakeholders, non-
governmental organizations, and governmental agencies to promote
sustainable practices and create a positive impact on the environment and
communities.

These future trends indicate a promising outlook for the Indian wooden
handicraft industry, highlighting its potential for growth, innovation

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 Chapter-2
Review of literature

A literature review provides an overview of research disciplines and aids in

understanding current theories. There are several compelling reasons to
devote time and effort to a literature review before beginning a research
endeavor. A literature review aids in identifying gaps and placing the latest
research in context. The results of the literature review are reported in this
chapter. For pertinent information, journals, theses, technical reports,
conference papers, books, government publications, and online pages were
consulted. Electronic reference services such as Google Scholar, as well as
thesis databases such as Shodhganga, were used. The data gathered from
these sources was compiled and structured to flesh out various aspects of
the study. Previous research on wooden handicraft or small furniture
industry was conducted in many universities, and this study was conducted
to determine the condition of wooden handicraft and furniture industry
concerning the choosing of industry for new business opportunity .

Datta, D. B., & Bhattacharyya, S. (2016)

The handicraft artisans of India, are known for their perfection of

craftsmanship, excellence of design and form and an unsurpassed sense of
colour. The craftsman's position in the pre-dominantly agricultural society
is pivotal, for it make the village society self-contained. The sector provides
employment to a vast segment of craft persons in rural and semi urban areas

32
and generates substantial foreign exchange, while preserving its cultural
heritage. The sector suffers for being unorganized, additional constraints of
lack of education, low capital, poor exposure to new technologies, absence
of market intelligence, and a poor institutional framework. Artisans are
depending on the middlemen for raw materials, finance and market for
finished products because of their illiteracy, ignorance and poverty. The
success of handicrafts depends on how well the artisans can produce the
articles in keeping with the tastes and preferences of consumers.

Dubey, P., Singh. (2020)

The study was undertaken with the objectives to survey the source and
chain of procurement process of the various types of wood being used in
the market, assess their requirement of the kind of suitable wood preferred
for a particular item of woodcraft for marketing in the particular countries
and to explore the potential of alternate wood species which can be adopted
by an artisan with existing technology/up-gradation of technology. The
study was conducted through the collection of secondary data and primary
data. The primary data was collected through a preliminary survey, a
standardized questionnaire survey of various components of stakeholder’s
namely (a) manufacturers and exporters, (b) commission agents/brokers, (c)
traders, and(d) artisans. The present study revealed that 58% of
manufactures and exporters and 86.38% of craftsmen agreed that the raw
material procurement chain starts from the farmer’s field to Middleman
then Commission agents and goes to the Craftsman. The majority of
stakeholders responded that the middleman is the most important in the
supply chain of the wood procurement process. The survey indicated that

33
there is 0-5% incremental cost in every stage of the raw material
procurement process and the approximately total incremental cost of wood
is between 5-10% due to the existing supply chain. The data analysis
related to a sequence of most demanding wood species for wood carving
work indicated that 60% of commission agents/brokers responded for the
sequence of Mango>Shisham>Poplar>Other, whereas 56.50%
manufacturers and others. 83.33% commission agents/brokers, 85.71%
manufacturers, and exporters, 97.87% traders, 98.26% craftsman responded
negatively to the existed

Yadav, R., & Mahara, T. (2018)

Wooden carved handicraft is one of the popular and well known handicrafts
of India. SRE is one of the dominant clusters along with Jodhpur and
Mysore that are known for their wooden carvings. It is a labor intensive
sector and the skills are usually passed from one generation to another. The
wooden carving sector is undergoing considerable changes because of ever
growing global competition, economic developments and technological
advancements. This paper investigates value chain of wooden carving
handicraft cluster of Saharanpur and presents various issues and challenges
faced by this cluster. The study was accomplished by field visits, interviews
with stakeholders and observations. On the basis of this study suitable
recommendations and suggestions for cluster and its units have been
proposed to overcome growth barriers

Ghouse, S. M. (2017).

34
In India, the handicraft industry is considered the second largest industry
next to agriculture. Apart from lack of supply of conventional wood raw
material, insect pest problems are an added threat to these wooden
handicraft industries. Many of the wooden handicraft products are inferior
in quality due to use of untreated raw material, which is susceptible to
powderpost beetle damage. Infestation by these powderpost beetles usually
starts in the raw material and may continue in the finished product or after
being passed on to the consumer. Effective management measures are a
prerequisite for this industry to deliver quality wooden handicraft products.
This paper deals with the powderpost beetle menace experienced by the
wooden handicraft industries in Karnataka, India. The remedial measures
for the effective management of powderpost beetles are also suggested.

Muthukrishnan, R., & Remadevi, O. K. (2017). Powderpost Beetle Menace

in Wooden Handicraft Industries and Their Management. In Wood is Good:
Current Trends and Future Prospects in Wood Utilization (pp. 277-285).
Springer Singapore

Handicraft is one of the many productive sectors for developing countries.

It contributes significantly towards economic growth. This study seeks to
investigate consumers’ perception towards purchase of wooden handicraft
items through e-commerce platform. The proposed extended technology
acceptance model investigates the role of website quality, service and
product perception on consumers purchase intention towards wooden
handicraft items online. Trust acts as a mediator to study its effect on
consumer intention. The effect of website quality, service and product

35
perception was analyzed for the technology acceptance model constructs,
namely perceived ease of use and perceived usefulness. A total of 234
respondents were surveyed and data was analyzed using structural equation
modelling technique. Service perception and product perception determine
perceived usefulness whereas perceived ease of use is determined by
website quality and service perception. The results show that trust has
positive role in determining consumers’ purchase intention. Website
quality, service and product perception determine trust, and they build
consumers’ confidence in online shopping. Both seller and website should
have effective strategies to build consumers’ trust. The research suggests
that sellers can significantly surge consumers’ trust by improvising product
and service perception, whereas the website can ensure consumers’ trust by
increasing the quality of website and service perception.

Shukla, P., & Joshi, M. (2020)

Bamboo is regarded as the most versatile and sprightly growing perennial

grass. Rapid globalization and industrialization is leading to depletion of
many viable natural resources like timber. Mitigating the needs of timber, a
surpassing surrogate is needed. Bamboo being a multifunctional and fast
growing species, may be considered as a viable alternative to timber.
Therefore, to review the Indian bamboo furniture industry it was necessary
evaluate the various social, economic and environmental impediments the

36
industry is facing. Bamboo has a huge social and economic impact as it can
provide livelihood to the rural people in remote areas and also aid in
women empowerment as most of the grass root artisans are women.
Improved cultivation, processing, designing and production of high quality
bamboo products can lead to increased exports and foreign exchange
income. The promotion of bamboo furniture industry will help to maintain
the ecological balance and contribute to sustainable development. Inspite of
the perceived benefits, bamboo furniture industry is currently facing huge
uncertainty and roadblocks. The bamboo furniture industry suffers from the
lack of facilitating government policy encouraging growth. There is no
connection between the consumer demand, taste and the manufacturers,
artisans. This leads to production of bamboo furniture that are considered as
“outdated”, “rustic” or just “poor”. Moreover, in India there is no
educational course or curriculum to educate young designers, architects
about bamboo and stimulate interest amongst the end users. Hence, this
industry needs a impactful change in government policy, rigorous
promotional measures and training to low skilled workers to increase
commercialization of bamboo furniture. This will lead to rejuvenation of
rural economy and can help India become a exporter of bamboo products.

Since the late 2000s, particularly after the 2008 global financial crisis, the
export-oriented firms in China’s coastal regions, for example, the Pearl
River Delta (PRD) have engaged in selling their products in China’s
domestic market as an alternative strategy in response to the decline of
export orders from the Western advanced economies on the one hand and
rise of domestic consumption in China on the other. Drawing upon the

37
firm-specific strategies in the Global Production Networks (GPN) 2.0
theory, this paper examines the firm-specific strategies adopted by the
export-oriented furniture firms in Dongguan, a well-known furniture cluster
in the PRD, in their engagement of selling their products in China’s
domestic market. Based on extensive field investigation particularly in-
depth interviews with furniture firms, various domestic retailers and
government officials during the period of May 2013 and April 2017, the
paper argues that the prevailed export-oriented furniture firms have
strategically recoupled with China’s domestic market through developing
inter-firm partnerships with domestic chain retailers, intra-firm
coordination with direct-sale stores and online shops, as well as inter-firm
bargaining with individual retailers. The study enriches the GPN literature
through incorporating domestic retailers, especially their strategic
partnerships with the export-oriented furniture firms in exploring domestic
markets in the global south.

Yang, C., & Fu, T. (2017). From exports to sell in China: Transformation
of the export-oriented furniture firms in the Pearl River Delta. Geografiska
Annaler: Series B, Human Geography, 99(4), 380-398.

Small and medium enterprises are a key driver of current double-digit

industrial growth of India; however, the shrinking domestic log supply has
created a unique market opportunity for global forest-based industries. This
paper examines the major obstacles to investment in forests at the national
and individual firm level and also the policy steps needed to overcome
these obstacles. Forest-based small-scale enterprises cite finance as their
principal constraint in maintaining their competitive position and

38
developing their activities, with shortages of raw material often taking
second place. India has extensive tracts of land suitable and available for
forestry; afforestation, although economically viable, requires massive
initial investment by both the government and private sectors. India is
promoting public–private partnerships in order to increase forest cover to
ensure entitlement for the investor over forest produce, along with
necessary safeguards for protection of and compensation for the rights of
village dwellers and communities, besides providing them additional
benefits and livelihood. Governments need to tackle corruption and other
forms of rent-seeking, in order to build credibility with firms, foster public
trust and legitimacy and ensure their policy interventions are crafted to fit
local conditions. Competition requires the Indian forest products industry to
accomplish a strong improvement in its economic and technological
capabilities. The challenge for forest policy-makers in India is to find the
right mix of policies and incentives to attract private investment

Dubey, P. (2008).

As wood and furniture industries have little knowledge of the

implementation of lean manufacturing particularly in emerging economies,
the purpose of this study is to analytically and systematically review the
literature in this context. To this end, a multi-method approach was
implemented in two ways. Firstly, a bibliometric method was performed to
analyse the scientific literature and examine all general papers on lean

39
manufacturing in the Scopus database—2879 articles published in leading
journals from 1991 to 2019 were accordingly identified and analysed.
Secondly, a methodological approach was employed to systematically
review all papers focusing on the topic of lean manufacturing in the wood
and furniture industries. After fine-tuning, 36 articles were considered to
classify the research findings into three sections: (1) growth of research
interest, (2) motives and application of lean practices, and (3) lean
implementation status, organizational context, barriers, and challenges. The
findings revealed that lean has gradually evolved over the years, but not for
the wood and furniture industries. The vast amount of scholarly studies has
contributed to successful lean implementation in developed countries.
Moreover, the existing literature on lean in the context of wood and
furniture industries have insufficient evidence levels, and their findings
have not yet been widely accepted. Interestingly, the first publication on
lean implementation in the wood and furniture industries was recorded in
2003, accordingly revealing that the lean concept is new for practitioners.
The present study offers a valuable insight into the development of a lean
implementation framework specifically for the wood and furniture
industries and is the first attempt to examining the industry-level variable
which can lead to new theoretical insight.

Abu, F., Gholami, H., Saman, M. Z. M., Zakuan, N., Sharif, S., &
Streimikiene, D. (2021). Pathways of lean manufacturing in wood and
furniture industries: A bibliometric and systematic review. European
Journal of Wood and Wood Products, 79(4), 753-772.

40
Although research on the adoption of lean manufacturing in the furniture
industry in emerging economies is slowly progressing, its implementation
has been emphasized by researchers and practitioners. Research on this
scope is therefore limited, particularly when compared to the vast amount
of scholarly studies contributed to successful implementation of lean in the
developed countries. To support the narrow body of knowledge on this
under-researched scope, this paper presents the current shortfalls of
implementing the lean manufacturing in terms of motives, barriers,
challenges, and applications. To address these issues, a methodological
approach was implemented in two tiers. Firstly, a comprehensive review of
state-of-the-art literature on the issues was performed followed by an
analytic approach using a survey on 148 companies in Malaysia to finalize
the research. Upon validation of the analyses, the results revealed that most
of the lean companies agreed that the reasons for lean implementation are
to increase efficiency, to clean up and organize the workplace, and to
increase utilization of space. Non-lean companies believe that issues related
to knowledge are the reasons for not undertaking lean implementation.
However, lean companies believe that the obstacles are more about
employee-related issues including lack of labor resources, lack of
implementation know-how, and employee resistance to change. Lean
companies also face challenges in the form of technical knowledge,
training, and financial resources during the early phase of lean
implementation. In addition, only three applications – 5S, employee
training, and quality control – were found to be useable in the Malaysian
wood and furniture industry. These findings present a critical view of the

41
current shortfalls of lean implementation in the wood and furniture industry
throughout Malaysia and other emerging economies.

Abu, F., Gholami, H., Saman, M. Z. M., Zakuan, N., & Streimikiene,
D. (2019).

In retail industry furniture and furnishing category has become more

competitive. There are many players entering into organized format of retail
in this category. Therefore, it becomes important for retailers to
differentiate themselves from each other. As the products are similar, one of
the area in which they can differentiate themselves is store presentation in
terms of visual merchandising. To study which dimensions have an impact
on purchase behavior of consumers, this study is undertaken. By analyzing
the impact of various dimensions of merchandising display such as window
display, store front, merchandise presentation, store layout and
organization, creative style and trend co-ordination, signages/graphics and
store environment, it is found that window display, store front, store layout
and organization (shelf display) and creative style and trend co-ordination
have impact on purchase behavior of consumers.

Mehta, D. N., & Chugan, P. K. (2014)

In India, wooden furniture is primarily made in small-scale workshops

(SSW), and hand tools accomplish most of the tasks. The activities
performed in awkward posture causes musculoskeletal disorders (MSDs)
among the workers. However, the study of ergonomic assessment of work

42
tasks and workers’ posture during work is not explored for the Indian
context. This study aims to recognize the MSDs and risky postures among
SSW workers using ergonomic assessment methods. Based on the
ergonomic assessment study outcomes, the hand tool is redesigned. The
findings of the survey were used to explore further issues in employees. 70
randomly selected furniture workers from different workshops located in
Kota participated in this research. The highest complaints were identified in
the shoulders (75.14 percent), in the knees (54.28 percent). Ergonomic
evaluation of posture was done, and workers’ awkward posture was
identified to improve the posture. After modifying the tool, the worker’s
comfort was evaluated and found satisfaction among the workers.

Yadav, R., & Mahara, T. (2019).

Handicraft is one of the many productive sectors for developing countries.

It contributes significantly towards economic growth. This study seeks to
investigate consumers’ perception towards purchase of wooden handicraft
items through e-commerce platform. The proposed extended technology
acceptance model investigates the role of website quality, service and
product perception on consumers purchase intention towards wooden
handicraft items online. Trust acts as a mediator to study its effect on
consumer intention. The effect of website quality, service and product
perception was analyzed for the technology acceptance model constructs,
namely perceived ease of use and perceived usefulness. A total of 234
respondents were surveyed and data was analyzed using structural equation
modelling technique. Service perception and product perception determine
perceived usefulness whereas perceived ease of use is determined by

43
website quality and service perception. The results show that trust has
positive role in determining consumers’ purchase intention. Website
quality, service and product perception determine trust, and they build
consumers’ confidence in online shopping. Both seller and website should
have effective strategies to build consumers’ trust. The research suggests
that sellers can significantly surge consumers’ trust by improvising product
and service perception, whereas the website can ensure consumers’ trust by
increasing the quality of website and service perception.

Yadav, R., & Mahara, T. (2018)

Wooden carved handicraft is one of the popular and well known handicrafts
of India. SRE is one of the dominant clusters along with Jodhpur and
Mysore that are known for their wooden carvings. It is a labor intensive
sector and the skills are usually passed from one generation to another. The
wooden carving sector is undergoing considerable changes because of ever
growing global competition, economic developments and technological
advancements. This paper investigates value chain of wooden carving
handicraft cluster of Saharanpur and presents various issues and challenges
faced by this cluster. The study was accomplished by field visits, interviews
with stakeholders and observations. On the basis of this study suitable
recommendations and suggestions for cluster and its units have been
proposed to overcome growth barriers.

Chapter 3

44
 Research Methodology

We have collected secondary data analysis for the wooden handicraft

export industry in India, there are several sources of data that has been used
for valuable insights. Here are some of the secondary data sources we have
used;

1. Government Reports and Publications:

- Ministry of Commerce and Industry: The Ministry of Commerce and

Industry in India publishes reports and publications related to trade and
export statistics, including data on the handicraft industry.

- Export Promotion Councils: Various export promotion councils, such as

the Handicrafts and Handlooms Export Corporation of India (HHEC) or the
Export Promotion Council for Handicrafts (EPCH), often release reports,
industry updates, and trade statistics specific to the handicraft sector.

2. Trade Databases and Reports:

- International Trade Centre (ITC): The ITC provides trade statistics,

market analysis, and reports on export performance for different industries,
including handicrafts.

- Customs and Excise Departments: Official customs and excise

departments in India compile and maintain data on exports, including
wooden handicrafts. These records can provide insights into export
volumes, destinations, and trends.

45
3. Industry Associations and Chambers of Commerce:

- Federation of Indian Export Organizations (FIEO): FIEO releases

reports, research papers, and market intelligence related to various export
sectors, including handicrafts.

- State Handicraft Development Corporations: Each state in India may

have its own handicraft development corporation or association that
publishes reports, market studies, and export-related information.

4. Research Papers and Academic Publications:

- Academic Journals: Academic journals in the field of trade, economics,

or handicraft studies often contain research articles and studies focusing on
various aspects of the wooden handicraft export industry in India.

- Dissertations and Theses: Doctoral dissertations, master's theses, and

research projects conducted by students or scholars may include relevant
data and insights into the wooden handicraft export sector.

5. Industry Reports and Market Studies:

- Market Research Firms: Market research firms, such as Euromonitor

International, Nielsen, or MarketResearch.com, may offer industry reports
and market studies that encompass the wooden handicraft export industry in
India.

46
 - Consulting Firms: Consulting firms often conduct market research and
industry analysis, which might include data and insights specific to the
wooden handicraft export sector.

6. Online Databases and Platforms:

- Online Trade Portals: Platforms like IndiaMart, Alibaba, or TradeIndia

can provide information on wooden handicraft exporters, product catalogs,
and trade leads.

- Economic and Trade Websites: Websites like the World Bank, United
Nations Comtrade, or the World Trade Organization (WTO) maintain
databases and provide access to trade statistics, economic indicators, and
reports.

Chapter 4

Analysis & Interpretation

47
Conclusion and Implications

48
In conclusion, the Indian wooden handicraft export industry plays a
significant role in the global market, showcasing the country's rich cultural
heritage and craftsmanship. Through the analysis of available data and
research, several key points emerge:

1. Market Growth: The Indian wooden handicraft export industry has

experienced consistent growth over the years, driven by increasing demand
for unique and handcrafted products worldwide. This growth can be
attributed to factors such as the rising popularity of eco-friendly and
sustainable products, growing appreciation for traditional art forms, and
expanding international trade networks.

2. Diverse Product Range: The industry offers a wide range of wooden

handicraft products, including furniture, home decor items, sculptures, toys,
and utensils, reflecting the diversity of Indian art and culture. This diversity
has allowed Indian exporters to cater to various market segments and meet
the preferences of global consumers.

3. Export Destinations: Indian wooden handicrafts have found markets

across the globe, with major export destinations including the United
States, European countries, the Middle East, and Southeast Asia. These
regions appreciate the craftsmanship, uniqueness, and aesthetic appeal of
Indian wooden handicrafts, contributing to the industry's growth and
international recognition.

49
4. Government Support: The Indian government, recognizing the
importance of the handicraft sector, has implemented various initiatives to
support and promote the wooden handicraft export industry. These
initiatives include export incentives, skill development programs,
infrastructure development, and the establishment of export promotion
councils.

5. Challenges and Opportunities: Despite its growth potential, the Indian

wooden handicraft export industry faces certain challenges. These
challenges include competition from other countries, compliance with
international quality standards and certifications, infrastructure limitations,
and the preservation of traditional craftsmanship. However, these
challenges also present opportunities for innovation, product
diversification, and capacity building to enhance competitiveness in the
global market.

In conclusion, the Indian wooden handicraft export industry has witnessed

steady growth, offering a diverse range of products that cater to global
demand. With the support of the government and the preservation of
traditional skills, the industry holds significant potential for further
expansion and economic development, while contributing to the promotion
of India's cultural heritage on the international stage.

50
Suggestions

The Indian wooden handicraft export industry has immense potential for
growth and expansion. Here are some suggestions to further enhance and
strengthen the industry:

1. Product Innovation and Design: Encourage continuous product

innovation and design development to cater to changing consumer
preferences and emerging market trends. Invest in research and
development activities to create unique and contemporary designs while
preserving traditional craftsmanship.

2. Market Diversification: Explore new and emerging markets beyond the

existing major export destinations. Identify niche markets and develop
targeted marketing strategies to tap into the demand for Indian wooden
handicrafts in regions such as Latin America, Africa, and East Asia.

3. Quality Assurance and Certification: Focus on maintaining high-quality

standards across the supply chain, including raw materials, production
processes, and finished products. Obtain internationally recognized

51
certifications to enhance credibility and gain a competitive edge in the
global market.

4. Infrastructure Development: Invest in modern infrastructure and

technology to improve production capabilities, enhance efficiency, and
meet international standards. This includes establishing well-equipped
manufacturing facilities, adopting advanced machinery and tools, and
implementing efficient logistics and supply chain management systems.

5. Skill Development and Training: Emphasize skill development programs

to enhance the technical expertise of artisans and craftsmen involved in the
wooden handicraft industry. Provide training in design, product
development, quality control, and marketing to empower artisans and
enable them to adapt to changing market demands.

6. Export Promotion and Trade Fairs: Participate in international trade fairs,

exhibitions, and buyer-seller meets to showcase Indian wooden handicrafts,
establish connections with potential buyers, and promote the industry
globally. Collaborate with export promotion councils and industry
associations to organize dedicated trade events and promotional activities.

7. E-commerce and Digital Marketing: Leverage the power of e-commerce

platforms and digital marketing to reach a wider customer base. Develop

52
user-friendly websites, online catalogs, and social media presence to
showcase products, engage with customers, and facilitate seamless export
transactions.

8. Sustainable Practices: Emphasize sustainable and eco-friendly practices

throughout the value chain, including responsible sourcing of raw materials,
waste management, and adopting environmentally friendly production
processes. Highlight the sustainability aspect of Indian wooden handicrafts
to appeal to conscious consumers in international markets.

9. Government Support and Policy Reforms: Advocate for supportive

policies, export incentives, and infrastructure development initiatives from
the government to foster the growth of the wooden handicraft export
industry. Collaborate with relevant government bodies to address industry
challenges and seek policy reforms that facilitate trade and export.

By implementing these suggestions, the Indian wooden handicraft export

industry can expand its global reach, enhance competitiveness, and
contribute to economic growth while preserving the rich cultural heritage of
the country.

References

53
54