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    Wordlist Unit 12

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    Anastasiia Sokolova
    This document provides a list of useful or new words from Unit 12 of the Navigate B1+ Coursebook. It includes 50 words, their part of speech, pronunciation, and a short example sentence using each word. The words cover topics related to advertising, marketing, persuasion, and media.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Wordlist Unit 12

    Uploaded by

    Anastasiia Sokolova
    51 views2 pages
    This document provides a list of useful or new words from Unit 12 of the Navigate B1+ Coursebook. It includes 50 words, their part of speech, pronunciation, and a short example sentence using each word. The words cover topics related to advertising, marketing, persuasion, and media.

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    This document provides a list of useful or new words from Unit 12 of the Navigate B1+ Coursebook. It includes 50 words, their part of speech, pronunciation, and a short example sentence using each word. The words cover topics related to advertising, marketing, persuasion, and media.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    51 views2 pages

    Wordlist Unit 12

    Uploaded by

    Anastasiia Sokolova
    This document provides a list of useful or new words from Unit 12 of the Navigate B1+ Coursebook. It includes 50 words, their part of speech, pronunciation, and a short example sentence using each word. The words cover topics related to advertising, marketing, persuasion, and media.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Name

    B1+ Wordlist Unit 12

    Here is a list of useful or new words from Unit 12 of Navigate B1+ Coursebook. You can insert your own translation.
    Words marked with a key ( ) all appear in the Oxford 3000.
    adj = adjective conj = conjunction phr v = phrasal verb phr = phrase pron = pronoun
    adv = adverb n = noun pl = plural prep = preposition v = verb

    advert   n  /ˈædvɜːt/ I think the most effective adverts are those that make people
    laugh.
    associate   v  /əˈsəʊʃieɪt/ One tip for remembering a person’s name is to look at their
    face and associate it with the name.
    billboard  n  /ˈbɪlbɔːd/ Have you seen the new advertising billboards near the
    cinema?
    brand   n  /brænd/ She always buys the well-known brands.
    bring (someone) round to  phr v  You won’t be successful in business if you can’t bring people
    /brɪŋ ˈraʊnd/ round to your way of thinking.
    drawback  n  /ˈdrɔːbæk/ Another drawback is the cost of production.
    effective   adj  /ɪˈfektɪv/ What are the most effective adverts?
    homeless  adj  /ˈhəʊmləs/ I saw an amazing ad to raise our awareness of the problems
    homeless people have.
    image   n  /ˈɪmɪdʒ/ I think this gives the companies a negative image.
    influence   v  /ˈɪnfluəns/ Funny adverts can be a good way to influence people.
    logo  n  /ˈləʊɡəʊ/ Each product is recognized by its own logo.
    make (someone) aware of  phr  Adverts can make people aware of social issues.
    /meɪk (ˌsʌmwəm) əˈweər əv/
    major   adj  /ˈmeɪdʒə(r)/ What do you think are the major advantages?
    memorable  adj  /ˈmemərəbl/ It’s important to make sure our adverts are memorable.
    menswear store  n  /ˈmenzweə stɔː(r)/ I was in town recently in a menswear store.
    moth  n  /mɒθ/ He saw a huge cloud of moths coming towards them.
    negotiator  n  /nɪˈɡəʊʃieɪtə(r)/ With this book, you will become an amazing negotiator.
    news agenda  n  /ˈnjuːz əˌdʒendə/ France 24 online provides an alternative to the English-
    language dominated news agenda.
    objection  n  /əbˈdʒekʃn/ This book will help you to overcome objections.
    objective   n  /əbˈdʒektɪv/ The main objectives of ‘fast fashion’ are to bring high-fashion
    clothes into the shops quickly and cheaply.
    overcome   v  /ˌəʊvəˈkʌm/ What do you think is the best way to overcome someone’s
    objections to an idea?
    pass a law  phr  /ˌpɑːs ə ˈlɔː/ The instructor told them that a new law had been passed.
    perspective  n  /pəˈspektɪv/ The 226 Alliance Françaises and France 24 online provide news
    from a different perspective.
    persuasion  n  /pəˈsweɪʒn/ Philip is a full-time speaker on the psychology of persuasion.
    persuasive   adj  /pəˈsweɪsɪv/ It’s a very persuasive advert.
    point of view  n  /ˌpɔɪnt əv ˈvjuː/ It’s important that you understand the other person’s point of
    view.
    poster  n  /ˈpəʊstə(r)/ Please can you put this poster up to advertise the concert?
    psychology  n  /saɪˈkɒlədʒi/ Philip Hesketh is a full-time international business speaker on
    the psychology of persuasion.
    rely on  phr v  /rɪˈlaɪ ɒn/ They don’t rely on radio stations to tell them what music they
    should listen to any more.

    Photocopiable © Oxford University Press 2015 1


    Name

    B1+ Wordlist Unit 12

    slogan  n  /ˈsləʊɡən/ What slogans can you remember?


    soft power  n  /sɒft ˈpaʊə(r)/ The Olympic Games can increase a country’s soft power.
    stylish   adj  /ˈstaɪlɪʃ/ This particular model was never stylish! It’s just awful.
    switch off  phr v  /swɪtʃ ˈɒf/ Maybe every moth in Australia was heading for their light
    because all the others had been switched off!
    upset   adj  /ʌpˈset/ I was really upset when I saw this advert.
    win over  phr v  /wɪn ˈəʊvə(r)/ This book will help you find the perfect way to win people over.

    Photocopiable © Oxford University Press 2015 2

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