Tesla Case

NAME: MANGIN, MARY JOY N.
COURSE & SECTION: BSBA MM 2G
Title: Tesla's Strategic Management
Background: Tesla is an American company that specializes in electric

vehicles and clean energy. The company was founded in 2003 by Elon Musk,
with the goal of creating sustainable transportation options for the future.
Since then, Tesla has become one of the most successful companies in the
automotive industry, with a market capitalization of over $800 billion as of
2022.
Case Study:
Tesla has been successful in disrupting the automotive industry with its
innovative electric vehicles and clean energy solutions. However, the
company faces several challenges as it seeks to expand its market share and
maintain its competitive advantage.
1. Mission and Vision: What is Tesla's mission and vision statement? Do

they align with the company's goals and values?
VISION
Create the most compelling car company of the 21 st century by driving
the world’s transition to electric vehicles.
MISSION
To accelerate the advent of sustainable transport by bringing compelling
mass-market electric cars to market as soon as possible.
Mission statement and vision statement reflect the nature of the

prominent electric automobile manufacturing business and related
operations. Continuing business growth shows that the market is
favorably responding to the company’s automotive and energy storage
products.
Tesla’s core values comprise “doing the best, taking risks, respect,
constant learning, and environmental consciousness.” Tesla applies
these values as the principles that govern the overall attitudes and
practices of all stakeholders and its workforce. The corporate mission
statement focus on sustainability indicates the compliance of the
company with global demands of business methods that align with calls
for green energy. On the other hand, the corresponding corporate vision
statement acknowledges that the world has come to an era where only
renewable energy should be prioritized. In the case of Tesla, the focus
is on the use of electric energy to power all motor vehicles.
2. External Analysis: Conduct an external analysis of the automotive

industry. What are the opportunities and threats facing Tesla?
Tesla’s Opportunity
1. Autonomous Driving Technology – Tesla’s autopilot technology
has gained it fame for its safety and convenience. Making it
trustworthy by consumers and the share market. Tesla’s work in
autopilot is constantly evolving.
2. Environment-friendly cars – As consumers are becoming more

environmentally conscious, the need for more electric vehicles is
growing along with the need to minimise fuel-driven cars.
3. Battery Production Technology – Tesla is planning on

manufacturing its battery cell in-house. This can be a game-
changer as it will help the company lower its production cost. And
will also create many jobs, in turn, helping the economy.
Tesla’s Threats
1. Increased Competition – Heavy research is being done for
automobiles powered by renewable energy and many big
companies like BMW and Volkswagen are becoming Tesla’s
competitors.
2. New technologies – There are innovative ways of energy being

used in vehicles. Competitive pressure can lead to high
operational costs and decreased profit margins.
3. Long Term Sustainability – It is essential to maintain long term

sustainability for a clean energy automobile company. This is a
potential threat due to Tesla’s unstable manufacturing conditions
and limited EV support infrastructure in North America and
several parts of Asia.n
3. Internal Analysis: Conduct an internal analysis of Tesla. What are the
company's strengths and weaknesses?
Tesla’s Strength
1. Energy Efficiency – Tesla is a leading pioneer when it comes to
electric vehicles due to its prominent use of renewable energy
sources like solar power.
2. Partnership – Tesla is collaborating with big giants like Southeast

APDA, Yes Energy etc. These collaborations help is expanding
Tesla’s renewable energy efforts and in the global market.
3. Highly innovative – Tesla’s design is top class. And they put a lot
of thought during engineering and designing of their electric
vehicle to give extreme comfort to their consumers.
4. Sturdy Brand Image – The market trusts and expects the

company to develop clean energy and profitable products. It has
gained immense fame.
Tesla’s Weaknesses
1. Limited Presence – On the one hand, Tesla is working on
establishing themselves in a hypercompetitive automobile market
and on the other they are trying to expand globally.
2. Premium Product Range – Tesla is an established premium clean

energy brand. One of the setbacks they can face is in terms of
affordability and a consumer’s trust when it comes to electric
vehicles.
3. Succession Strategy – Elon Musk has become the brand face od

Tesla and it is accepted as an one-man-show. Although Elon
Musk himself has a lot on his plate.
4. Strategy Formulation: What strategic options does Tesla have to

maintain its competitive advantage?
One of Tesla’s key strategic options that give it competitive advantage is

differentiation. In that regard, Tesla develops products that differentiate
it from other manufacturers of electric vehicles (Halla, 2015). For
example, its vehicles incorporate technologies that are environmentally
friendly
5. Strategy Implementation: How can Tesla effectively implement its
chosen strategy? What are the potential risks and challenges?
6. Strategy Evaluation: How can Tesla measure the success of its chosen
strategy? What metrics and benchmarks should it use?
7. Future Outlook: What challenges and opportunities do you foresee for
Tesla in the next 5-10 years? How can the company stay ahead of the
competition?

Tesla Case

Uploaded by

Copyright:

Available Formats

Tesla Case

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Tesla Case

Uploaded by

Copyright:

Available Formats

NAME: MANGIN, MARY JOY N.

COURSE & SECTION: BSBA MM 2G

Title: Tesla's Strategic Management

Background: Tesla is an American company that specializes in electric

1. Mission and Vision: What is Tesla's mission and vision statement? Do

Mission statement and vision statement reflect the nature of the

2. External Analysis: Conduct an external analysis of the automotive

2. Environment-friendly cars – As consumers are becoming more

3. Battery Production Technology – Tesla is planning on

2. New technologies – There are innovative ways of energy being

3. Long Term Sustainability – It is essential to maintain long term

2. Partnership – Tesla is collaborating with big giants like Southeast

4. Sturdy Brand Image – The market trusts and expects the

2. Premium Product Range – Tesla is an established premium clean

3. Succession Strategy – Elon Musk has become the brand face od

4. Strategy Formulation: What strategic options does Tesla have to

One of Tesla’s key strategic options that give it competitive advantage is

You might also like