Lenny Cohen's Resume

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LENNY COHEN • https://www.linkedin.

com/in/LennyCohen/
CohenConnect.com • Philadelphia, PA
Creative storytelling on newsworthy subjects, often crime and politics, to inform and entertain readers.
On top of social media trends to grab attention and clicks on important reporting.
Headlines and leads that make the point of every heavily-researched article crystal clear for readers.
Expert copyediting to change stories from local stations to a national audience and improve the writing.
Newsletter emails. I contributed the first draft, before they were updated and sent in the morning.

National Online News Producer, Sinclair Broadcast Group, West Palm Beach, FL 2022 – 2023
• Promoted to write for TheNationalDesk.com and 80+ station sites. • Wrote teases for social media platforms.
• Sent live video opportunities and other customer service to 80+ local stations.
Digital Content Producer, WPEC-12 CBS, West Palm Beach, FL 2021 – 2022
• Often doubled cbs12.com’s pageviews goal. • Regularly achieved first place in metrics such as Facebook
interactions. • Simplified complicated paperwork for original long-form local articles rarely seen in market,
universalizing them for syndication on Sinclair websites nationally.

Web Producer, WTXF-29 FOX, Philadelphia, PA 2016 – 2017


• Managed evolving news stories using text, photos, and live and recorded video. • Used technology to gather
and analyze analytics, and programs to track progress. • Advanced social media strategy, growing audience
engagement to substantially lessen the gap with market leader WPVI.

Digital Producer, CBS triopoly WFOR and WBFS-Miami; WTVX-West Palm Beach 2004 – 2006
• Created web pages, integrating HTML coding, graphics and text for accurate storytelling and attention-
grabbing appearance. • Collaborated with coworkers in news, sales, marketing, promotions, art, and
production to design special sections for editorial (i.e. hurricane season, politics) and contest purposes.
Digital Media Manager, WCYB-5 NBC, 5.2 CW, WEMT-39 FOX, Tri-Cities, TN/VA 2015 – 2016
• Aggressively led content creation using critical thinking and decision-making, focusing on SEO
(search engine optimization). • Mentored, trained and supervised staff. • Built relationships with the triopoly’s
ad sales and promotions teams, plus corporate leadership. • Multi-tasked to focus on the whole picture and
create possibilities.

TV Newscast Producer, WSVN, WFSB, WCAU and KYW-TV 1994 – 2004


• Conceptualized stories with journalists and technicians for timed, straightforward, information-filled
broadcasts. • Delivered realistic action plan to writers and anchors. • Supervised multiple tasks in rapidly-
changing control room environment. • Recognized up and down East Coast newsrooms for passion, judgment,
speed, and accuracy. • Best Newscast, Connecticut A.P.; Emmy Award nominee, Boston/New England.

Freelance Reporter, Copyeditor, Social Media Strategist, Philadelphia Gay News 2019
• Quickly wrote breaking news from the Pennsylvania General Assembly. • Made contacts in realms from
Congress to state capital, City Hall, businesses, public relations and nonprofits. • Handled all aspects of social
media, significantly raising numbers on Facebook, Twitter and Instagram.
Elementary School Teacher, Miami-Dade and Broward County school districts, FL 2006 – 2014
• Certified to teach Elementary Education, Grades K-6 with endorsements in Gifted and English for Speakers
of Other Languages. • Built and maintained relationships with students and parents. • Consistently analyzed
test data and offered individual remediation. • Teacher of the Year in 2011-2012; Rookie Teacher of the Year
in 2006-2007. • Shop steward, United Teachers of Dade (AFT/NEA).
 B.A. Mass Communications, Dean’s List, University of South Florida, Tampa.
 Poynter ACES Editing Certificate (6 courses), August 2015.
 Blogger at CohenConnect.com.
 Customer Service Representative at web-hosting company 1&1 Ionos, Chesterbrook, PA.
 Scan Coordinator (changing price labels) and founding In-Store Shopper at Acme, Narberth, PA.
 Uber driver around Philadelphia, the Pennsylvania suburbs, and New Jersey.
 Volunteer at Pridelines’ LGBTQ Youth Prom for ages 16-20; spring of 2008-08, 2010. Miami
 Volunteer in the Israel Defense Forces (IDF); summers of 1989 and 2000. Israel

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