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    Value Chain - Production Brief

    Uploaded by

    Hussein Jamal
    This production brief outlines an animated explainer video on the concept of value chains for the World Bank and other donors. The goal is to introduce people to how value chains work. It will be an English language, landscape orientation video produced using 2D animation over 8 working days. The target audiences are the World Bank, local stakeholders, and UNDP's social media channels. The video style will be formal and informative to explain the concept of value chains through animation.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Value Chain - Production Brief

    Uploaded by

    Hussein Jamal
    26 views2 pages
    This production brief outlines an animated explainer video on the concept of value chains for the World Bank and other donors. The goal is to introduce people to how value chains work. It will be an English language, landscape orientation video produced using 2D animation over 8 working days. The target audiences are the World Bank, local stakeholders, and UNDP's social media channels. The video style will be formal and informative to explain the concept of value chains through animation.

    Original Title

    Value chain- Production Brief

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    This production brief outlines an animated explainer video on the concept of value chains for the World Bank and other donors. The goal is to introduce people to how value chains work. It will be an English language, landscape orientation video produced using 2D animation over 8 working days. The target audiences are the World Bank, local stakeholders, and UNDP's social media channels. The video style will be formal and informative to explain the concept of value chains through animation.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    26 views2 pages

    Value Chain - Production Brief

    Uploaded by

    Hussein Jamal
    This production brief outlines an animated explainer video on the concept of value chains for the World Bank and other donors. The goal is to introduce people to how value chains work. It will be an English language, landscape orientation video produced using 2D animation over 8 working days. The target audiences are the World Bank, local stakeholders, and UNDP's social media channels. The video style will be formal and informative to explain the concept of value chains through animation.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    PRODUCTION BRIEF

    BACKGROUND INFO

    Organization Contact Person & Department

    UNDP Ibrahim Naji

    Logos (Closure) Targeted Audience

    The World Bank, SMEPS, and UNDP World Bank and other donors
    Smeps and their local and national stakeholders
    UNDP's social media (Twitter, Facebook, and Instagram)
    Project Brief

    PROJECT INFO

    Project Name Internal Deadline

    Value chain -General animation video

    Goal (One Statement) Key messages


    To introduce people to the concept of the value chain

    TYPE CASE PRODUCTION TYPE:
 Graphic Design Video Editing ● Animation Video

    Type of Script: Documentray Docudrama Corporate Drama Written Story ● Animation

    Production Language: ● English ● Arabic Both Voice-over: Male Female None

    Aspect Ratio: Square 1:1 ● Landscape 16:9 portrait 9:16

    Project Mode

    Happy Sad Optimistic Uplifting (from sad to happy) Energetic Emotional

    01
    PRODUCTION BRIEF

    GRAPHIC DESIGN

    Type of Design: Poster Booklet Photo cards Report Calendar Brochure Branding Factsheet

    ● Others (please specify)


    Explainer animation video

    Design Specifications:

    Printable: Size: A4 A5 A3

    ● Others (please specify)

    animation video

    ● Degital/media

    Size: ● Facebook Instagram ● Youtube ● Twitter ● Web

    Others (please specify)

    Mode of the Design: Colourful ● Formal infographic illustration

    VIDEO EDITING

    Video Type:

    Success Story ● Documentary Corporate AJ+ Snippet Video Essay Docudrama Short film

    Extra Edits: B-roll Soundbite

    ANIMATION STYLE OR TECHNIQUE

    Working Days
    Check box Type of Work References - Work Sample
    per 30 Sec

    3D Animation 15Days https://www.youtube.com/watch?v=Rw1PtGaDLI4

    Traditional Animation 12 Days https://www.youtube.com/watch?v=i1mDElR4kZM

    ● 2D Animation 8 Days https://www.youtube.com/watch?v=jadb0sxh0aE

    2D&3D Animation 12 Days https://www.youtube.com/watch?v=hgb3h6llVaQ

    https://www.youtube.com/watch?v=PHVNq01ncEo&t=52s
    2D Infographics 5 Days https://www.youtube.com/watch?v=70gYhJ4IfDs

    02

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