Chandra Shekhar will discuss how business communication and marketing are interconnected. Business communication involves the exchange of information within or outside an organization through various channels. Marketing aims to understand customer needs and develop strategies to meet them, with key objectives being increased sales, brand awareness, market share, and customer satisfaction. Business communication helps identify target audiences and their needs and wants, allowing companies to better serve customers and increase profits. It also plays a role in integrated marketing communication by ensuring consistent brand messaging across different channels like advertising, public relations, and social media.
Chandra Shekhar will discuss how business communication and marketing are interconnected. Business communication involves the exchange of information within or outside an organization through various channels. Marketing aims to understand customer needs and develop strategies to meet them, with key objectives being increased sales, brand awareness, market share, and customer satisfaction. Business communication helps identify target audiences and their needs and wants, allowing companies to better serve customers and increase profits. It also plays a role in integrated marketing communication by ensuring consistent brand messaging across different channels like advertising, public relations, and social media.
Chandra Shekhar will discuss how business communication and marketing are interconnected. Business communication involves the exchange of information within or outside an organization through various channels. Marketing aims to understand customer needs and develop strategies to meet them, with key objectives being increased sales, brand awareness, market share, and customer satisfaction. Business communication helps identify target audiences and their needs and wants, allowing companies to better serve customers and increase profits. It also plays a role in integrated marketing communication by ensuring consistent brand messaging across different channels like advertising, public relations, and social media.
Chandra Shekhar will discuss how business communication and marketing are interconnected. Business communication involves the exchange of information within or outside an organization through various channels. Marketing aims to understand customer needs and develop strategies to meet them, with key objectives being increased sales, brand awareness, market share, and customer satisfaction. Business communication helps identify target audiences and their needs and wants, allowing companies to better serve customers and increase profits. It also plays a role in integrated marketing communication by ensuring consistent brand messaging across different channels like advertising, public relations, and social media.
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
You are on page 1/ 3
Good morning everyone my name is chandra
shekhar and today I am going to discuss how
business communication and marketing are interconnected to understand this first I am going to discuss what is business communication and what is marketing.
Business communication Business communication involves the exchange of information between individuals or groups within or outside of an organization. It includes various types of communication channels such as verbal, written, and nonverbal communication.
The next topic is marketing
Marketing Effective marketing involves understanding the needs and wants of the target market and developing a strategy to meet those needs. Some key objectives of effective marketing are Increase in sales Build brand awareness Expand market share Improvement in customer satisfaction
There are some ways by which business
communication is interconnected TARGET AUDIENCE Business communication helps marketers to identify the target audience, including their needs, wants, and preferences. Understanding the needs, wants, and preferences of a consumer business can improve its performance and can earn more profit Next is INTEGRATED MARKETING COMMUNICATION(IMC) Business communication plays an important role in integrating various marketing channels. IMC aims to deliver a consistent brand message with different communication channels such as advertising, public relation, social media, and direct messaging and business communication ensures that the messaging and branding remain consistent in the organization.
