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    Questionnaire SPSS Practice

    Uploaded by

    Hammad Misbah
    This document contains a questionnaire about consumer preferences for modern grocery stores versus traditional stores. The questionnaire is divided into several sections: Section A collects demographic information about respondents such as their age, gender, and preferred grocery store brand. It also asks how long respondents have been shopping at modern retail outlets. The main section includes statements about discounted prices, services, convenience, store environment, and reasons for switching stores. Respondents are asked to indicate their level of agreement on a scale from strongly disagree to strongly agree. Some example statements include whether reasonable prices and promotional offers attract them to branded stores, and if the convenient layout and spaciousness of modern outlets makes them prefer shopping there.

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    Questionnaire SPSS Practice

    Uploaded by

    Hammad Misbah
    324 views2 pages
    This document contains a questionnaire about consumer preferences for modern grocery stores versus traditional stores. The questionnaire is divided into several sections: Section A collects demographic information about respondents such as their age, gender, and preferred grocery store brand. It also asks how long respondents have been shopping at modern retail outlets. The main section includes statements about discounted prices, services, convenience, store environment, and reasons for switching stores. Respondents are asked to indicate their level of agreement on a scale from strongly disagree to strongly agree. Some example statements include whether reasonable prices and promotional offers attract them to branded stores, and if the convenient layout and spaciousness of modern outlets makes them prefer shopping there.

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    Questionnaire SPSS practice

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    This document contains a questionnaire about consumer preferences for modern grocery stores versus traditional stores. The questionnaire is divided into several sections: Section A collects demographic information about respondents such as their age, gender, and preferred grocery store brand. It also asks how long respondents have been shopping at modern retail outlets. The main section includes statements about discounted prices, services, convenience, store environment, and reasons for switching stores. Respondents are asked to indicate their level of agreement on a scale from strongly disagree to strongly agree. Some example statements include whether reasonable prices and promotional offers attract them to branded stores, and if the convenient layout and spaciousness of modern outlets makes them prefer shopping there.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    324 views2 pages

    Questionnaire SPSS Practice

    Uploaded by

    Hammad Misbah
    This document contains a questionnaire about consumer preferences for modern grocery stores versus traditional stores. The questionnaire is divided into several sections: Section A collects demographic information about respondents such as their age, gender, and preferred grocery store brand. It also asks how long respondents have been shopping at modern retail outlets. The main section includes statements about discounted prices, services, convenience, store environment, and reasons for switching stores. Respondents are asked to indicate their level of agreement on a scale from strongly disagree to strongly agree. Some example statements include whether reasonable prices and promotional offers attract them to branded stores, and if the convenient layout and spaciousness of modern outlets makes them prefer shopping there.

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    Questionnaire

    Section A

    1. Age 18-24 25-30 31 and above


    2. Gender - Male - Female
    3. IMT Store preference Naheed Imtiaz HyperStar Chase
    4. Since how long you been purchasing from modern trade outlets?
    1-3 months 4-6 months one year More than one year

    Strongly Strongly

    Questions Disagree Disagree Neutral Agree Agree

    Discounted Price (Babin, 2017)


    1. Promotional offers have always attracted
    me towards branded grocery store.
    2. Reasonable price offering at modern
    retail outlets attracts me.
    Service (Khan, 2016)
    3. Branded grocery store has facilities like
    ATM, Credit card acceptance.
    4. Branded Stores have easy entry and exit
    points that are very much convenient for
    the shoppers.
    5. I like someone to guide me during
    shopping as it increase likelihood of
    purchasing particular product.
    6. Branded grocery store has efficient and
    quick checkouts and quick service which
    saves time.
    Convenience (khan, 2016)
    7. I prefer buying from branded grocery
    store located in safe area.
    8. I will not switch back to traditional
    grocery store because of convenience and
    comfort I have in branded grocery store.

    1|Change in Retailing Trends


    9. Availability of quality product in branded
    stores was the reason of my switching to
    modern retail outlets.
    Store Environment (Qazi, 2019)
    10. I enjoyed monthly grocery shopping if I
    have been entertained during the stay in
    branded grocery chains.
    11. Convenient store layout is what I like
    about branded grocery store.
    12. Branded grocery store are spacious as
    compare to traditional one
    Store Switching (Jaliawala, 2015)

    13. Promotional pricing and bulk buying


    discounts at modern retail outlets is the
    reason of my switching towards it. (DV)
    14. Branded grocery store is the place
    where I would love to do my grocery every
    month due to its unparalleled service. (DV)
    15. I have switched over from traditional
    grocery store to branded chain because of
    easy access to these stores. (DV)
    16. Clean environment of the branded retail
    outlet has made to come here every month
    for grocery. (DV)

    2|Change in Retailing Trends

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