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    A Thesis ON: Pharma Marketing Management

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    Vivek Kushwaha
    This document is a thesis submitted by Shaurabh for a Bachelor of Pharmacy degree in Pharma Marketing Management. The thesis studies the relevance of market segmentation in effective marketing of pharmaceutical products. It has been submitted under the supervision of Dr. Nikunj Sethi and Mrs. Pragya Pandey at Dr. Om Prakash School of Pharmacy in Farrukhabad, Uttar Pradesh, India. The thesis acknowledges the support and guidance of the principal, faculty members, and staff of the institution.

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    A Thesis ON: Pharma Marketing Management

    Uploaded by

    Vivek Kushwaha
    36 views3 pages
    This document is a thesis submitted by Shaurabh for a Bachelor of Pharmacy degree in Pharma Marketing Management. The thesis studies the relevance of market segmentation in effective marketing of pharmaceutical products. It has been submitted under the supervision of Dr. Nikunj Sethi and Mrs. Pragya Pandey at Dr. Om Prakash School of Pharmacy in Farrukhabad, Uttar Pradesh, India. The thesis acknowledges the support and guidance of the principal, faculty members, and staff of the institution.

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    This document is a thesis submitted by Shaurabh for a Bachelor of Pharmacy degree in Pharma Marketing Management. The thesis studies the relevance of market segmentation in effective marketing of pharmaceutical products. It has been submitted under the supervision of Dr. Nikunj Sethi and Mrs. Pragya Pandey at Dr. Om Prakash School of Pharmacy in Farrukhabad, Uttar Pradesh, India. The thesis acknowledges the support and guidance of the principal, faculty members, and staff of the institution.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    36 views3 pages

    A Thesis ON: Pharma Marketing Management

    Uploaded by

    Vivek Kushwaha
    This document is a thesis submitted by Shaurabh for a Bachelor of Pharmacy degree in Pharma Marketing Management. The thesis studies the relevance of market segmentation in effective marketing of pharmaceutical products. It has been submitted under the supervision of Dr. Nikunj Sethi and Mrs. Pragya Pandey at Dr. Om Prakash School of Pharmacy in Farrukhabad, Uttar Pradesh, India. The thesis acknowledges the support and guidance of the principal, faculty members, and staff of the institution.

    Copyright:

    © All Rights Reserved
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    of 3

    A THESIS

    ON
    To study of relevance of market segmentation in effective Marketing
    on pharmaceutical products

    Submitted for partial fulfillment of award of


    The Degree of
    BACHELOR OF PHARMACY
    IN
    PHARMA MARKETING MANAGEMENT

    By
    Shaurabh
    1908720500064

    Dr. Nikunj Sethi Mrs. Pragya Pandey


    (Principal) (Assistant Professor)
    (Supervisor) O. P. S. O. P. Farrukhabad,
    O. P.S. O. P. Farrukhabad, U. P. INDIA
    U.P., INDIA

    Dr. OM PRAKASH SCHOOL OF PHARMACY


    FARRUKHABAD, UP, INDIA
    Dr. OM PRAKASH SCHOOL OF PHARMACY OF
    PHARMACY
    A COLLEGE OF A P J ABDUL KALAM TECHNICAL UNIVERSITY LUCKNOW

    CERTIFICATE

    Certified that Shaurabh has carried out the research work presented in this project work
    entitled “ To study of relevance of market segmentation in effective Marketing on
    pharmaceutical products from A P J Abdul kalam technical university, Lucknow under our
    supervision. The project work embodies results of original works and studies carried out by the
    student himself and the contents of the project do not form the basis for the award of any other
    degree to the candidate or to anybody else.

    Dr. Nikunj Sethi Miss. Pragya pandey


    (Principal) (Assistant Professor )
    (Supervisor) O. P. S. O. P. Farrukhabad,
    O. P. S. O. P. Farrukhabad, U.P.INDIA
    U.P. INDIA
    ACKNOWLEDGEMENT

    The completion of this dissertation is not only fulfillment of my dreams but also the dreams
    of Parents who have taken lots of pain for such higher studies. I take this privilege and
    pleasure to acknowledge the contributions of many individuals who had been inspirational
    and supportive throughout the work undertaken and endowed with the most precious
    knowledge to see success in my endeavor. My work bears the imprints of all those people,
    I am grateful to.

    I am indebted to the rich source of deep inspiration, my esteemed guide and teacher Dr.
    Nikunj sethi (Professor & Principal, OPSOP) along with Mrs. Pragya Pandey
    (Assistant.Prof., OPSOP). Their words of advice always echoed in my heart and I will
    always endeavor to hold up their ideas.
    It is a great pleasure to utilize this unique opportunity to express my deep sense of gratitude
    and offer most sincere and humble regards to Honorable Founder Dr. Prabhat Gupta
    Chairman Mr. Shivam Gupta, and Vice President Dr. Meena Gupta, Dr. Om Prakash
    School Of Pharmacy, Farrukhabad UP, for providing me moral and ethical supports as well
    as for the fulfillment of requisite needs which arose from time to time throughout the phase
    of this dissertation work.
    I profoundly express my sincere thanks to other faculty members of the institute namely,
    Mr. Saket Verma, Mr. Kaushal Kumar, Mr. Hiredesh Singh Chauhan, Mr. Deepak
    Kumar, Mr. Brajesh Kumar, Mrs. Nimisha Singh, Mrs. Pragya Pandey, and entire
    technical staff of Dr. Om Prakash School Of Pharmacy, Farrukhabad for their valuable
    suggestions and kind encouragements during this research phase.
    At last but most importantly, I am thankful to the almighty God who is the creator and
    director of all the initial and final modes to the achievement of destiny.

    Place: farrukhabad, U.P. India Shaurabh


    1908720500064

    Dr. OM PRAKASH SCHOOL OF PHARMACY, FARRUKHABAD.

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