SHS

Entrepreneurship
Quarter 2: Module 2
Entrepreneurship
Grade 11/12 Quarter 2: Module 2
Edition, 2020

Copyright © 2020
La Union Schools Division Region
I

All rights reserved. No part of this module may be reproduced in any form without written
permission from the copyright owners.

Development Team of the Module

Author: Janice D. Florendo, T-I

Editor: SDO La Union, Learning Resource Quality Assurance Team

Illustrator: Ernesto F. Ramos Jr., P II

Management Team:

Atty. Donato D. Balderas, Jr.

Schools Division Superintendent

Vivian Luz S. Pagatpatan, Ph.D

Assistant Schools Division Superintendent

German E. Flora, Ph.D, CID Chief

Virgilio C. Boado, Ph.D, EPS in Charge of LRMS

Lorna O. Gaspar, EPS in Charge of ABM

Michael Jason D. Morales, PDO II

Claire P. Toluyen, Librarian II

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Entrepreneurship
Quarter 2: Module 2

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 Target

There are ques ons that the proprietor/owner of the business asks himself
enormously. What will be the products or services should he/she offer? Should he/she offer a new
product or services or just a newly improved one? What would be the factors taking into considera on
to come up with a right product for the right market? Ques ons that lingered into the mind of a
businessman whether a new or a well-acclaimed business tycoon.

A successful new product (products and services) coils from the merging of the crea ve mind, the
technical mind, and the business mind. All the three come together in the entrepreneurial mind.

In your previous lesson, you learned about the four M’s of opera on in rela on to business
opportuni es. Now let’s start making the right products/services that will suit the poten al market by
making its descrip on, prototype, and tes ng the prototype if it is acceptable in the marketplace.

This learning material will focus on developing a product descrip on, crea ng a prototype and the
tes ng the prototype if it is suitable in the market.

A er going through this module, you are expected to:

1. Develop a product descrip on;

2. Create a prototype;

3. Test the prototype; (CS_EP11/12ENTREP-oh-j-12)

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 Jumpstart

Ac vity 1
Direc ons: Read the concepts about entrepreneurial mind and understand it in rela on to product
development.

A successful new products come up from the convergence of the three mind namely; the
crea ve mind, the technical mind, and the business mind. All three mind together comprises the
entrepreneurial mind.

The crea ve mind conceptualizes and designs a product that consumers find some use for.
It also produces products that are pleasing to see, touch, hear, and taste. This product also creates
emo onal a achment to the consumers and some mes becomes an important personal expression.

The technical mind is the technology originator. Although it comprises the entrepreneurial
mind this is not necessarily in an entrepreneur to have it but this drive him /her to convert new
learning into highly serviceable and opera onal. The technical mind is also a technology adapter. He
uses an old learning merging it with a new one to come up with a successful human endeavor. It also
called a technology renderer. He/she resolves to make a new product for the product creator by
shaping or reshaping the technical designs of the new product. In this the values of being crea ve,
resourceful, and innova ve are being manifested by an entrepreneur.

The business mind connects the poten al of the new products by crea ng a market for them.
It also manages the internal and external environment of the products. The business mind turns the
purpose and passion into profit. It also creates customers and exchange of values.

Discover

What would be the right product for the right market? Ques on that should
be addressed by entrepreneur to a ain the business mission, visions, goals and objec ves. A er
making an assessment of compe ng products, the entrepreneur then conceptualizes his/her own
product. A concept is an idealized percep on of the product or service to be offered to the poten al
market.

Product development is a taxing task for an entrepreneur. Different knowledge should be

learned and do to come up with a perfect product suitable for a marketplace. We will be dealing with
product descrip ons, making prototype, and tes ng the prototype generated product if it is acceptable
with the market an entrepreneur had chosen.

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DEVELOPING A PRODUCT DESCRIPTION
A Product Descrip ons is a marke ng strategy that explains what a product is and why’s consumer
will buy it. The very purpose and objec ve of the such is to provide informa on such as features and
benefits to wide range of consumer to a ract them and compelled them to buy. Product Descrip ons
should be created as part of the planning stage and before plan will be completed. This is common
mistake of entrepreneur wherein product descrip on is not being done all throughout the planning
stage. It is not always possible that a Product Descrip ons can be done at concep on stage in each
product and therefore, can be created or updated within the boundary stage processes.

A Product Descrip ons is used to:

1. Understand the purpose of the product, its func on, and benefits.
2. State who will use the product and how will be used.
3. Iden fy level of the Quality required of the product so the product will be usable. (Should
be fit to the purpose)
4. Express the skills required to produce the product, to review and approve the same.

Wri ng an Effec ve Product Descrip ons

A Product Descrip ons is basically wri en in each products to facilitate easy recogni on and
iden fica on of usefulness of a product. Here are some things to consider in making a Product
Descrip ons. Remember that a quality informa on form part of an effec ve descrip on.

1. Know your target market. This is the first step to consider in wri ng your descrip ons, know
your market. From here you would be able to reach which features that would be en cing to
your poten al buyers. The personality of your buyers plays a huge role in making this
descrip on. Thus, helping you understand which will be the appropriate descrip on to be
valuable to your buyers.

2. Focus on the Product Benefits. Business owners are really excited to share the features of their
products, however, not all are excited to such. The buyers are determined to know the benefits
that the product offers not the ordinary or the extravagant features of it. The buyer focuses on
product benefits which talks about how the products will improve their life rather than the
products features which talks about technical informa on of the product only.

3. Tell the Full Story. A good product descrip on is a tell all story. The detail should be fully
disclosed, convince the buyers of its benefits, and make an emo onal impact. Emo ons affects
the behavior of the buyers, therefore, product descrip on should be the best opportunity to
get closer with the buyers. How you will do it? By filling any gaps between the product and the
buyer percep on with the product.

4. Use Natural Language and Tone. Make a descrip on as if your talking with your friends. Build
a connec on between buyer and your brand by using descrip on which is natural and
convincing.

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 5. Use Power Words that Sell. There are words or phrases that en ce human emo ons to buy a
certain product. Fortunately, Shopee, Lazada, and the likes, also increases sales. By being wary
of these words, you can easily convince your buyer to take the spring and make the purchase.

6. Make it easy to Scan. If your offering your product in social pla orm, make see to it that your
descrip on is scannable. Make your product descrip ons easy to scan by providing bullets
points, a short sentence, and different fonts.

CREATING A PRODUCT PROTOTYPE

In order to transform the product concept into a viable product, the technical mind must intercede to
provide the quality and performance specifica on through technology.
One of the necessary early step in the inven ng process is the crea on of the prototype. It is the
conversion of concepts into a viable product. Crea ng a prototype is also considered as fun and
rewarding step to take. This stage brings out the crea vity, resourcefulness, and passion of an
entrepreneur. It is exci ng to see the concepts will turn into something real and tangible whether is
made through hands or machines.

So what exactly a prototype should look like? First, it depends on your idea. Second, it depends
upon your goal or budget. If possible it is great to start with homemade prototype. A homemade
prototype can give you a good running start.

A prototype provides other advantages, as well:

1. It enables you to test and refine the func onality of your designs.
The reason for making a prototype is to test the func onality of your idea. Theory works well
if validate by prototype. You just know the flaws of your concepts unless it will transform into
reality. Thus, through this prototyping we can see the issues and challenges and eventually
adjust for necessary adjustment to come up with a viable one.
2. It makes it possible to test the performance of various materials. Prototyping aid the use of
suitable materials needed to produce a viable product. For example, if the concept material is
metal and a erward it is more convenient to use plas c as component because of the result
of tes ng. Thus, prototyping aid us to come up with the best materials.
3. It’ll help you describe your product more effec vely with your staff, including your packaging
or marke ng specialist, and poten al investors.

Why Prototype?

Prototyping is the Design Verifica on phase of Product and Development because it a ests
and validate the designs actually in theory. Think of a prototype in virtual or in an imaginary and just
convert it as if you are holding it in reality. It makes a difference if a prototype can be touch, see, try,
and feel. But there’s a specific reason why there’s a need on prototyping;

1. Display or Show the new product (for show or for poten al investors)
2. Test an idea it works.
3. Test the design and concepts if passes certain requirements.

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 4. Use to gauge where improvements are necessary.
5. Acquire customer response.

Prototyping Methods

Tradi onal and conven onal prototyping methods include mock-ups (clay, woods, or other)
and the infamous bailing wire and duct tape. Mock-ups is a highly –reliable sta c design diagram,
should shows informa on frames and sta cally present content and func ons. Unlike the infamous
bailing wire and duct tape, a mockup looks more like a finished product but it is not interac ve and
not clickable. It is rather a graphical illustra on. Wireframes is perfect to be used at the brainstorming
and collabora ng or very early design stage.

When to Prototype

Depending on a product, a prototype may or may not be required or maybe only a part of the
design of a product need prototyping. However, this not to conclude that prototyping is not important.
It is to emphasize that prototyping is a taxing task and at the same me costly, so the need is worth
evalua ng.

In many industries the product complexity and need several itera on of designs required
prototyping and tes ng. Just like in auto-industry, they use different varia ons of prototype to test and
evaluate their design and to find areas of further improvements.

Construc ng your Product’s First Prototype

One way to improve your product viability is to create a prototype. Here are following step taking into
considera on in construc ng your product’s first prototype.

1. Create a Concept Sketch. Ideas in mind should be wri en in papers to arrive at a first step in
making your idea into reality. Illustra ng your idea aid you in visualizing the bigger picture of
your detailed prototype.
At the early stage of conceptualiza on there are so many ideas compe ng with each other. So,
the best way to do it is to put in paper rather to invest me perfec ng a digital drawing.

2. Develop a Virtual Prototype. A er pu ng up your concepts in paper and selec on of suitable

sketch prototype, the help of a standard digital design tools will transform your 3-D drawing
into a photorealis c prototype. This will help you see the virtual physical version of how your
design look like.

3. Build a Physical Prototype. Once you have already your virtual prototype, you’re ready to
construct its physical version. If you are skilled to do it, you can make it yourself. However, if
not you can ask the help of an expert to do it. Basically, the first prototype is made in a less
expensive material then later on use to correct flaws and improvement. As you improve your
design, you can surely make a replica of your prototype as it will be offered to your consumers.

4. Locate a Manufacturer. If the feedback of the consumer is posi ve and your idea is going to
be profitable you need to search for a company that can manufacture your product. Locate a
company that can make or produce your product in a cost-efficient and will not compromise

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 your target revenue. Go to different suppliers and manufacturers to get an es mate in order
to determine the most cost–efficient materials and pu ng your designs into produc on.

TESTING THE PRODUCT PROTOTYPE

The very important part of the design and manufacturing process is the tes ng of the
developed product/prototype. The need of tes ng of the prototype is to evaluate whether the
specifica on is func oning well or there’s a need of adjustment or improvement. In general, tes ng is
done to allow the designer and client to gauge the viability of the design. There are many reasons why
tes ng and evalua on takes place. Some reasons are listed below.

1. Tes ng and evalua on allow the client to view the prototype and to give her/his feedback.
2. A group of people can try out the product and give their views and opinion regarding the
product. At this stage improvement and adjustments are carried out.
3. Safety issues are being iden fied.
4. Allowing the product cost to be measure and concluded.
5. Component parts failure are iden fied at this point.
6. Can be carried out aligned to the similar design, thus, it leads to product improvement.
7. Evalua ng the manufacture of the product, allow the designer to plan and decide the most
cost- efficient and cost- effec ve manufacturing line.
8. Guarantee consumer sa sfac on.
9. Allow concepts designed to be fully evaluated.
10. Tes ng against the specifica on of the products help to ensure a full and relevant
evalua on.
11. The tes ng and evalua on phase allow fellow specialist and expert to give their opinions
and views and suggest cri cal improvements for the flaws seen during that stage.

Explore

Enhancement Ac vity 1
Direc ons: Think of a product you want to offer to the market. Using the template below, write a
detailed descrip on of the product or services. Use separate sheet of paper for your answer.
PRODUCT DESCRIPTIONS
Name of the Product
Manufactured By
Use of the Product

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Overview of the Product

Ingredients/Construc on Components

Price

RUBRICS for Scoring:

Category 10 Points 9 Points 8 Points 7 Points
Content Extensive and precise Sufficiently Inadequate Apparent and/or
content established content content with short insignificant
demonstra ng strong with acceptable elabora on or content
development and elabora on or explana on
refined ideas. explana on.

Organiza on Advanced Well-organized Disorganized and Insignificant

arrangement of arrangement of varying control of content
content with evidence content that arrangement of arrangement.
and /or sustains a logical content with or
elusive transi ons
order with some without a empts
evidence of at transi on
transi ons.
Sharp, different Apparent point No apparent point Insignificant
controlling point made about a single but evidence of a evidence of a
Focus and made about a single topic with adequate specific topic. topic.
Crea vity topic with evident awareness of task.
awareness of task

Assessment Ac vity 1:

Direc ons: Answer the following to the best of your knowledge. Use separate sheet of paper for your
answer. (Refer your answers in the above discussion).

1. What is the purpose and objec ves of crea ng a product descrip on?
2. Choose one effec ve way of wri ng a Product Descrip ons and explain in your own
understanding. You may do it by giving an example.

RUBRICS for Scoring:

Category 10 Points 9 Points 8 Points 7 Points

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Content Extensive and Sufficiently Inadequate Apparent and/or
precise content established content with insignificant
demonstra ng content with short elabora on content
strong acceptable or explana on
development and elabora on or
refined ideas. explana on.
Organiza on Advanced Wellorganized Disorganized and Insignificant
arrangement of arrangement of varying control of content
content with content that arrangement of arrangement.
evidence and /or sustains content with or
a logical order
elusive transi ons without a empts
with some
at transi on
evidence of
transi ons.

Sharp, different Apparent point No apparent Insignificant

controlling point made about a point but evidence of a
Focus made about a single topic with evidence of a topic.
single topic with adequate specific topic.
evident awareness awareness of
of task task.

Enhancement Ac vity 2
Direc ons: Gather different indigenous materials in your locality to use in prototyping. Create a
product out of the materials you gathered. A erwards take a picture of your finished product in paste
it below. Use separate sheet of paper for your answer.

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RUBRICS for Scoring:
CATEGORY 10 pts. 9 pts. 8 pts 7 pts or below

Content Expresses opinion Opinion s and ideas Unclear connec on Does not express
& and ideas in a clear are stated clearly to the topic. opinions or ideas
Presenta on and concise manner with occasional Evidenced in clearly, no
with obvious lack of connec on minimal express of connec on to the
connec on with the to the topic. opinions or ideas topic.
topic.

Originality Ideas and Ideas and Uses ideas and Uses ideas and
& illustra ons illustra ons shows illustra on of other illustra on of
Uniqueness shows a large amount original thoughts. people. There is a others and no
of original thoughts. Works shows new slight evidence of evidence of
Ideas is unique and idea and original thinking. original thinking.
imagina ve percep on.

Crea vity Uses excellent choice Make good Make use of color , Make use of color
& of colors, fonts, and choice of colors, fonts, and words , fonts, and words
Cra smanship words that are fonts, and words that are not so that are not
appealing to the that are appealing appealing to the appealing to the
market. to the market. market. market.

Assessment 2

Direc ons: Answer the following ques ons to the best of your knowledge. Use separate sheet of paper
for your answer.

1. What is your basis in designing and crea ng your prototype in enhancement ac vity 2?

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 2. How important prototyping in an industry? You may elucidate your answer by giving a scenario
or situa on.

RUBRICS for Scoring:

Category 10 Points 9 Points 8 Points 7 Points
Content Extensive and Sufficiently Inadequate Apparent and/or
precise content established content with insignificant
demonstra ng content with short elabora on content
strong acceptable or explana on
development and elabora on or
refined ideas. explana on.
Organiza on Advanced Wellorganized Disorganized and Insignificant
arrangement of arrangement of varying control of content
content with content that arrangement of arrangement.
evidence and /or sustains content with or
a logical order
elusive transi ons without a empts
with some
at transi on
evidence of
transi ons.

Sharp, different Apparent point No apparent Insignificant

controlling point made about a point but evidence of a
Focus made about a single topic with evidence of a topic.
single topic with adequate specific topic.
evident awareness awareness of
of task task.

Enhancement Ac vity 3
Direc ons: From the above ac vity (enhancement ac vity 2). Test and evaluate the prototype you
made by answering the ques ons below. Use separate sheet of paper for your answers.

1. Does your test and evalua on confirm with the product usefulness as intended for? If yes, why
do you say so? If no, what measures are you going to do?
2. Explain why tes ng and evalua on of prototype is important?

RUBRICS for Scoring:

Category 10 Points 9 Points 8 Points 7 Points
Content Extensive and precise Sufficiently Inadequate Apparent and/or
content established content content with short insignificant
demonstra ng strong with acceptable elabora on or content
development and elabora on or explana on
refined ideas. explana on.

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Organiza on Advanced Well-organized Disorganized and Insignificant
arrangement of arrangement of varying control of content
content with evidence content that arrangement of arrangement.
and /or sustains a logical content with or
elusive transi ons
order with some without a empts
evidence of at transi on
transi ons.
Sharp, different Apparent point No apparent point Insignificant
controlling point made about a single but evidence of a evidence of a
Focus made about a single topic with adequate specific topic. topic.
topic with evident awareness of task.
awareness of task

Deepen
Ac vity 1:

Direc ons: Use your Crea ve Mind, conceptualize a new product or services. Illustrate it in a bond of
paper and give its product descrip ons beside your illustra on. Use separate sheet of paper for your
answer.

CATEGORY 10 pts. 9 pts. 8 pts 7 pts or below

Content Expresses opinion and Opinion s and ideas Unclear connec on Does not express
& ideas in a clear and are stated clearly to the topic. opinions or ideas
Presenta on concise manner with with occasional lack Evidenced in minimal clearly,
of
obvious connec on with connec on to the express of opinions or no connec on to
the topic. topic. ideas the topic.

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 Originality Ideas and illustra ons Ideas and illustra ons Uses ideas and Uses ideas and
& shows a large amount of shows original illustra on of other illustra on of
Uniqueness original thoughts. Ideas thoughts. Works people. There is a others and no
is unique and shows new idea and slight evidence of evidence of original
imagina ve percep on. original thinking. thinking.

Crea vity Uses excellent choice of Make good choice of Make use of color , Make use of color ,
& colors, fonts, and words colors, fonts, and fonts, and words that fonts, and words
Cra smanship that are appealing to the words that are are not so appealing that are not
market. appealing to the to the market. appealing to the
market. market.

Ac vity 2

Direc ons: Read and understand the scenario below. Answer what is being ask. Use separate sheet
pad of paper.

1. Survey about the latest beverage in the market. What do you think is the role of the crea ve
mind in coming up with that products? Focus on the designs or ingredients of the product.
What is the ul mate purpose of the product? Now, let’s examine the sensorial-emo onal
appeal of the product to the consumer. Do you want to sell it, taste it, or touch it? What’s make
you want to buy it? If you will buy it, would it make you feel be er and sa sfy?
2. Second, if you will be the owner of that business, how will you make its prototype? Will the
current components/ingredients fall within your taste and preference? If yes, can you elucidate
why? If not, what changes or innova on you are going to do?
3. Lastly, focus on the business model. Were the owners of the business establishing a good
market for the product? Did they address the market demand or needs? Is the price of the
product acceptable? Did the products serve it purpose?

RUBRICS for Scoring

Category 10 Points 9 Points 8 Points 7 Points

Content Extensive and Sufficiently Inadequate Apparent and/or
precise content established content content with short insignificant
demonstra ng with acceptable elabora on or content
strong development elabora on or explana on
and refined ideas. explana on.

Organiza on Advanced Well-organized Disorganized and Insignificant

arrangement of arrangement of varying control of content
content with content that arrangement of arrangement.
evidence and /or sustains a logical content with or
elusive transi ons
order with some without a empts
evidence of at transi on
transi ons.

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 Sharp, different Apparent point No apparent point Insignificant
controlling point made about a single but evidence of a evidence of a
Focus made about a single topic with adequate specific topic. topic.
topic with evident awareness of task.
awareness of task

I. Conceptualiza on and Analysis

Direc on: Read carefully and perform what is being asked. Use separate sheet of paper to answer.

You are a budding businessman and is finally done with market research and assessment. You came
up with a “Milktea Product” to be marketed in your province or locality. You are asked to do the
following task below:

1. Create its Product Descrip ons.

2. Make or draw a prototype.
3. Explain how you will test the prototype to achieve your business goals.

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RUBRICS for Scoring:
CATEGORY 10 pts. 9 pts. 8 pts 7 pts or below
Content Expresses opinion Opinion s and Unclear Does not express
& and ideas in a clear ideas are stated connec on to the opinions or ideas
Presenta on and concise manner clearly with topic. Evidenced in clearly, no
with obvious occasional lack of minimal express of connec on to the
connec on with the connec on to the opinions or ideas topic.
topic. topic.

Originality Ideas and Ideas and Uses ideas and Uses ideas and
& illustra ons illustra ons shows illustra on of illustra on of
Uniqueness shows a large original thoughts. other people. others and no
amount of Works shows new There is a slight evidence of
original thoughts. idea and evidence of original thinking.
Ideas is unique and percep on. original thinking.
imagina ve

Crea vity Uses excellent Make good choice Make use of Make use of
& choice of colors, of colors, fonts, color , fonts, and color , fonts, and
Cra smanshi p fonts, and words and words that words that are not words that are not
that are appealing are appealing to so appealing to the appealing to the
to the market. the market. market. market.

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References

Printed Materials:
Morato ,Eduardo A. Jr. (2016). Entrepreneurship (pp8-37 & 77-87). Manila, Philippines: Rex Bookstore,
Inc.
Curriculum Guide SHS Applied Track-Entrepreneurship
DepEd (2016). K to 12 Curriculum Guide. Entrepreneurship

Website:
8 Rules to Write Product Descrip on- Retrieved October 22, 2020 from
h p://www.referralcandy.com

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