PROJECT REPORT

ON
Business Proposal for Multi utility
Sofa
.
SUBMITTED TOWARDS PARTIAL FULFILLMENT OF
(AFFILIATED TO A.P.J. ABDUL KALAM TECHNOLOGICAL
UNIVERSITY)

UNDER THE GUIDANCE OF: SUBMITTED BY:

MR. ROCKY KIRTI BHASIN

SECTION B

Meerut Institute of Engineering and Technology

 CERTIFICATE

This is to certify that the report titled " Business Proposal for All
purpose sofa.” that being submitted by KIRTI BHASIN in partial

fulfillment of the requirements for the award of the Degree of

department of Master of Business Administration, is a Bonafide record
of the project work done by KIRTI BHASIN (MBA Department,
MIET).

The text embodied in this report have not been submitted to any other
university or Institute for the award of any degree or diploma.
 STUDENT DECLARATION

This is to certify that I have completed the Research project titled

“Business Proposal for All purpose sofa” under the guidance of “Prof. Mr.
ROCKY” in partial fulfillment of the requirement for the award of degree of
Master of Business Administration at MEERUT INSTITUTE OF
CREATIVE TEACHING, MBA DEPARTMENT, Meerut . This is an
original piece of work and I have not submitted it earlier elsewhere.

SIGNATURE:-

DATE:

NAME:- KIRTI BHASIN

PLACE:
 ACKNOWLEDGEMENT

"In the name of God, most merciful and most beneficent"

I am highly obliged to PROF. Mr. ROCKY, for his excellent guidance

and support throughout the project. Would also like to thank Dr. KONAL
(HOD , Director) . I am highly grateful to her for exemplary supervision and
stimulating project guidance. I am indebted to him for encouraging and
initiating me.
I also thank all faculty at MBA Department for their kind support in
making our project successful one.
I also cannot forget the contribution of my family who knowingly or
unknowingly helped me throughout my project report.

BY KIRTI BHASIN
 ABSTRACT

This paper will explore Business Proposal for All purpose sofa.
company's detailed analysis of all aspects of the
organization as regard the business model of its service in
the right sharing and transportation market, the company's
structure, operational and marketing strategies pursued as
well as challenge and future potential opportunities.
Building on its available financials, recent growth and some
market findings conclusions for stakeholders and potential
investors, are made.

TABLE OF CONTENT
1. Preface
2. Executive summary

3. Introduction of the product or

service
4. Product detail description with diagram

5. Objective of the innovation

6. Need of innovation

7. Sourceof idea

8. Prototype

9. Uses of the product/service

10. Competitors analysis

11. SWOT analysis of the product/service

12. Technical feasibility

13. Market analysis

14. Product for which segment

15. Targeted audience

16. Positioning

17. Costing and pricing of the

product
18. Financial feasibility or available
sources of funds

19. Limitation of the product

20. Other possibilities of further innovation

in this product

21. Conclusion

22. Bibliography
 Preface

As a part of my study of MBA Ist year We have to propose to launch a

Product or service and make a business plan report for this innovative

product or services.

Increasing number of hotels along with growing tourist footfall are

anticipated to boost the demand for furniture from hospitality industry

during forecast period. In India, an average age of home buyer has dropped

from 40 to 27, and youth population with unique and individual preferences

are opting for modern furniture rather than traditional furniture. Improving

literacy rate and growing influence of western culture are motivating Indian

consumers to adopt modern lifestyle.

 EXECUTIVE SUMMAERY

India is the largest two-wheeler manufacturer in the world. The two-wheeler

sector contributes to 7% of manufacturing GDP in India. It also contributes

to 2% of GST revenues.

Over the last few years, there has been a shift from traditional furniture

towards contemporary furniture as buyers in the country are becoming more

brand conscious coupled with their increasing purchasing power. Moreover,

rapidly expanding distribution network of exclusive stores and easy

availability of standardized furniture products is also expected to aid the

country’s furniture market in the next five years. Furthermore, increasing

investments in healthcare and hospitality industries by public as well as

private entities is forecast to boost the demand for furniture in India during

2017 – 2022. Increasing number of hotels along with growing tourist footfall

are anticipated to boost the demand for furniture from hospitality industry

during forecast period. In India, an average age of home buyer has dropped

from 40 to 27, and youth population with unique and individual preferences

are opting for modern furniture rather than traditional furniture. Improving

literacy rate and growing influence of western culture are motivating Indian

consumers to adopt modern lifestyle.

 INTRODUCTION

The furniture market can be categorized into four categories including

domestic furniture, office/corporate furniture, hotel furniture and furniture
parts. Globally, domestic furniture accounts for 65% of the production value,
office/corporate furniture accounting for 15.00%, while hotel furniture
accounting for 15.00% and the remaining 5.00% comprised by the furniture
parts. According to a World Bank study the organized furniture market is
expected to grow at a compounded annual growth rate of 20.00%. A major
part of this growth is expected to be contributed by the rapidly growing
consumer markets of Asia, implying significant growth potential in the
Indian furniture sector. Rapid urbanization in India and growing demand for
modular and compact furniture is expected to positively impact the growth
of furniture market in near future. Further, growing urbanization in Indian
states such as Gujarat, Maharashtra, Tamil Nadu and others is supporting the
culture of housing societies. Moreover, the corporate sector in India is
uplifting on the back of ease of doing business reforms introduced by the
government. These factors are believed to bolster the growth of India
furniture market.

About 11.00 per cent of this (wooden furniture) is imported and imports
are growing at 50.00 to 60.00 per cent every year. The furniture sector in
India makes a marginal contribution to the Gross Domestic Product (GDP)
representing about 0.50 per cent of the total GDP.The major part of the
Indian furniture market of approximately 85.00% is in the unorganized
sector. The remaining 15.00% comprises of organized players including
Godrej & Boyce Manufacturing Co. Ltd., BP Ergo, Feather lite, Haworth,
Style Spa, Yantra, Renaissance, Millennium Lifestyles, Durian, Kian,
Tangent Furniture Concepts, Furniturewala, Zuari, Truzo, N R Jasani &
Company, V3 Engineers, PSL Modular Furniture, etc. The largest segment
in the Indian Furniture Industry is the Home Furniture segment which
accounts for about 65.00% of the total furniture sales. While office furniture
segment comprises 20.00 per cent market share and the remaining 15.00%
comprised by the contract segment.

Market Size
 The furniture industry in India is valued at USD 25.70 Billion in 2016. Of
this wooden furniture accounts for USD 8,358 Million

India is the largest importer of furniture in the world with a 19.00% share in
the furniture imports worldwide

Home furniture is the largest segment in the Indian furniture industry

accounting for about 65.00% of furniture sales. This is followed by office
furniture segment with a 20.00% market share and the remaining 15.00%
comprised by the contract segment.

The furniture market in India is estimated at USD 26.00 Billion with

furniture and furnishings having an equal share in the market. Within the
furniture market of USD 13.00 Billion, the residential sector accounts for a
70% share (USD 9.10 Billion) and 6.00% of this is organized (USD 5,460
Million)

India Furniture Market Segmentation

By Product Type

Seating’s

Sleeping’s

Storage

Accessories

Tables

By Material Used

Wood

Plastic

Metal

Glass
 Leather

By Price Range

Mass Market Furniture

Premium /Luxury Furniture

By Distribution Channel

Online Distribution Channel

Offline Distribution Channel

By Supply

Domestic

Imported

By End Users

Residential

Commercial

By Region

East India{Market Share(%), Market Size(USD Billion), Sales (Million

Units)} Furniture Market

West India {Market Share(%), Market Size(USD Billion), Sales (Million

Units)} Furniture Market

North India {Market Share(%), Market Size(USD Billion), Sales (Million

Units)} Furniture Market
 South India {Market Share(%), Market Size(USD Billion), Sales (Million
Units)} Furniture Market

We conducted interviews with the Consumers (B2C Vs B2B), Furniture

Manufacturers, Brands, End User Industry Verticals, Contractual Suppliers,
Product Managers, Consultants, Decision Makers, VPs, Executives, Sales
Managers, Regional Sales Head, C-level Executives, etc.

Key Benefits: India Furniture Market Outlook, 2019-2035 (Edition 2021)

The report includes India Furniture Market Manufacturers, Contract

Manufacturers & Brands Outlook (Market Competition & Global Presence),
Business Strategy & Financial Analysis of Major Players. Further, the study
also covers Industry Insights (Future Trends & Forecast Data), Trade Data
(Exports and Imports), By India Furniture Market Type (Manufacturing &
End User Industry Outlook), End User Industry Analysis (B2B Vs B2C),
Competitive Intelligence, Opportunity Analysis

Market Data : Market Size (USD Billion), Market Share (%), CAGR (%), YO-
Y Growth Rate (%) of India Furniture Market Industry and further it bifurcated
into Countries, 2019-2035

Sales Data of India Furniture Market : By Each Packaging Type, By End

Users, By Manufacturers Type, By Application, By Countries, (By Volume
& Value), 2019-2035

Manufacturing Outlook of India Furniture Market : Manufacturers Outlook,

Revenue & Market Share of Manufacturers, Manufacturing Capacity,
Operational Margins, Contract Manufacturers & OBMs Outlook, etc.,
20192035

Brands Outlook : Revenue Share (%) of Manufacturers By Packaging Type,

Market Positioning, Ranking Analysis, Product Portfolio, Competitiveness,
Regional Presence, No. of Products, Investments, Partnerships &
Collaborations, Mergers & Acquisitions, etc., 2019-2035

India Furniture Market End User Outlook : End User Preferences of

Packaging & Brands, End User Spending, Average Spending Power,
Adoption Rate (%), Penetration Rate (%), Green Initiatives, Govt.
Regulations, etc., 2019-2035

Market Dynamics : Growth Drivers, Challenges, Opportunities, Trends,

 SWOT Analysis, Porter's Five Force Model, PESTLE Analysis, etc.,
20192035

Trade Data of India Furniture Market (Export & Import) : By Each

Segment, By Major Destination Countries (By Value & Volume), 2019-
2035

Supply & Demand Analysis : By India Furniture Market Type, End Use
Verticals, By Countries, 2019-2035

Target & Potential Markets : By Major Countries & Industries

Detailed Outlook : India Furniture Market Industry Analysis :

(Manufacturers, Raw Material Outlook, New Products, Ongoing
Researches,
End User Analysis, Manufacturing Models, Demand Analysis for Each
End
User Industry, Govt. Norms, Market Dynamics etc.)

India Furniture Market Dynamics

India Furniture Market: Growth Drivers

The rising trend of online and mobile shopping in India is expected to

propel the demand for furniture through online channels.

The ease of doing business and the policies in India gives rise to new
businesses across the country. In addition, the increasing number of small
and medium businesses further boosts the demand for low cost plastic
furniture products. This factor is expected to foster the growth of India
furniture market over the forecast period.

Growing consumer interest towards home decor has increased significantly

in the recent years. The impact of this factor would increase during the
forecast period, thereby consequentially fostering the demand of home decor
products, during the forecast period.

Rapid urbanization in India and growing demand for modular and compact
furniture is expected to positively impact the growth of furniture market in near
future.
 The rapid growth of real estate sector in India is anticipated to boost the
demand for modular furniture in urban areas in India.

Increasing cost of raw material such as metal, wood, plastic, glass, leathers,
rattan, fabrics and stone that are used for manufacturing furniture. However,
by 2020, it is expected that the cost of raw materials such as plastic and glass,
would decrease owing to advancements in production technology of these
raw materials Thereby, these factors would create a favorable environment
for home decor market in future.

India Furniture Market: Market Challenges

Increase in raw material prices. Major raw materials costs were turned
higher thereby increasing the manufacturing costs. The high cost of wood and
leather increases the manufacturing cost of furniture.

Fragmented Market. Indian furniture industry is considered as a

nonorganized sector with handicraft production accounting for 85.00% of
furniture production in India.

Low cost furniture offered by unorganized players .The furniture offered at

dirt cheap prices by the unorganized players puts dent on the revenues of
major market players in India.

High cost for Quality .The high cost of quality and durable furniture is a
major headwind for furniture industry.

India Furniture Market: Market Opportunities

Untapped Market. Huge market still untapped with a middle class population
of 500 million and as India is poised to become fifth largest consumption
economy by the year 2020 the furniture market is expected to propel in growth.

Unorganized Market .The business model is outdated and unorganized

thereby paving way for organized furniture manufacturers.

Forward Integration .Leading Laminate and plywood manufacturing

companies are venturing into branded furniture business as a consequence of
forward integration
 Rising popularity of Kids Furniture. The rise of single-child-double-
income families has led many urban parents to invest in high quality
furniture and furnishings for their kids rooms

Traditional Furniture .Gaining popularity The traditional Indian Furniture

is gaining popularity as they are considered as luxury lifestyle statement

Rising popularity of Modular kitchen

The concept of modular kitchens is rapidly gaining popularity in urban

areas

An awareness level of modular kitchen is expected to grow 10 times in the

next 3 to 5 years.

Recycled wood is emerging as a new source of Raw Material The shortage

of wood has caused many manufacturers to make furniture from recycled
wood.

India Furniture Market: Market Trends

Raw Materials and Tools up-gradation cost of raw material such as wood,
steel, polish, paint etc. is an important factor affecting cost of furniture as
these are variable cost. The high demand will nullify the effect in longer run.

The spiraling increase in the cost of raw materials has been witnessed with
the cardboard prices increasing by 40.00% and the prices of other materials
such as wood, packing materials and metal increasing in the range of
10.00%.

Labor cost. The craftsmen and Interior designing cost vary according to the
market demand which is usually on the upper side, adding to the cost of the
furniture manufactured.

Virtual Prototyping. The advent of advanced 3D imaging tools and, more

recently, virtual reality has unlocked a new world of possibilities for furniture
prototyping. Rather than expending the time and resources to create physical
models of their products, furniture designers can now create digital
representations of them. This promises to add a great deal of speed and
flexibility to the overall product development process.
 Jointers, Planers, and Edger’s Jointers take the warp and bend out of the
bottom of a board so that it will lie flat when it goes through the planer.
Planers flatten the top of a board, and cut it down to the desired thickness.
High production facilities often combine these functions in single multipurpose
machines that are able to joint, plane, and edge in a single pass.

CNC Routers. CNC stands for Computer Numerical Control. CNC routers
are used extensively in the modern furniture industry to cut coves, mortises,
and slots, and to do a wide variety of shaping tasks.

Finishing Booths .Finishing booth are areas in furniture factory where

protective finishes such as polyurethane are sprayed onto the furniture as a final
step in its manufacture.

The Emergence of online Retailing in the furniture Industry

The technological advancements such as availability of high speed internet

networks such as 4G and increasing adoption of smart gadgets is boosting the
e-retail sector in India. These advancements further provide ease to the
customers to buy furniture through online channels.

In order to cater to the rising requirements of online shopping in the country,

a number of companies have stepped afoot in the online channel of furniture
market in the last few years. For instance, leading offline retailer of
readymade furniture products named @Home, which is a flagship brand of
Nil Kamal Pvt. Ltd. has launched its online shopping portal for the exclusive
range of @Home furniture, furnishings, and home decor items.

The online market accounts for revenue of USD 200 million. But it is
growing rapidly and expected to be worth USD 2,000 million in the next three
years.

User penetration is 5.20% in 2018 and is expected to hit 7.80% by 2022.

Revenue is expected to show an annual growth rate (CAGR 2018-2023) of
16.40%, resulting in a market volume of USD 2,988 million by 2023.

Regulatory Trends
 The government of India has implemented 100 percent FDI policy for
townships and settlements development project; this is attracting more
foreign investors in the real estate sector which increase the quality of
residential apartments. Further, rising demand for high-end and western style
furniture is envisioned to bolster the growth of India furniture market by the
end of 2024.

The implementation of 51.00% FDI in multi-brand retail has opened up

opportunities for International players to bet big on the growing furniture
industry in India.

India Furniture Market: Market Restraints

Decline in Timber Harvest-Forest plantation is an important source of raw

material for branded furniture industry. Majority of India’s forests are state
owned with only 10.00% being classified as private forests. The National
forest policy (NFP) of 1988 has put a ban on the felling of trees in all forests
situated above an altitude of 1000 meters. The NFP has laid priority on
planting fuel wood and fodder producing trees in government forests. This
has restricted industrial wood production to farms and wastelands. As a
consequence, there has been dramatic reduction in timber harvest volume.

FDI Regulations- Branded furniture falls into the multi-brand category for
which there is a limitation of FDI; hence foreign players find it difficult to
enter India.

Market concentration limited only to cities-Branded furniture market is

primarily restricted to urban areas. Top 784 centers contribute 41.00% of the
total consumer furniture market. A and B type cities contribute 33.00% of
the total market.

Mergers and Acquisitions: Furniture Market

Indian Mattress maker Kurl –on is looking forward to a possible

acquisitions to transform itself into a home furnishings company.Kurl On
acquired a US based brand Spring Air which specializes in orthopedic beds .
The deal was of undisclosed amount. The company is setting up its
manufacturing plants in the North East of India. They are trying to expand
their product portfolio by getting into mergers and acquisitions. Kurl on
crossed the milestone revenue this year and will continue to expand its
product portfolio by expanding more 100 stores in India.

Players Specific Data (Product Launch, International and Domestic Players

Dominance, Sales Distribution)

Product Launch

Indian Mattress maker Kurl-On launched theme mattress for the wedding
season. Kurl-On India the mattress maker is looking forward to make the
company’s product expand to a complete home furnishings store. This can
cause ease to people and people can get everything from one shop stop. The
company is also trying to overcome the problems of the people by launching
mattress for wedding which include a theme for the marriage.

International and Domestic Players Dominance in Furniture Market

Godrej Interior Godrej manufactures all kinds of furniture like Cabin

furniture, executive series, office desks, Beds and Cupboards, Sofas, Dining
sets, dining tables and dining chairs coffee tables, wall units etc.Godrej has
over 52 exclusive showrooms in 19 major cities across the country.

Zuari Furniture Zuari furniture has a network of 25 distributors, 15

wholesalers and over 475 dealers spread all across the country. It offers a wide
range of furniture like bedroom accessories, TV trolleys, cabinets, computer
tables, kitchen and dining furniture, office equipment etc.

Durian Durian has some of the best furniture for office needs like office
Chair with Leather lite seat cushion and Backrest, Regal Night stand, High
Back office chair etc.
 Usha Lexus Furniture The unique thing about Usha Lexus Furniture is if
offers one-year replacement warranty for its wide range of products.

Damro Damro’s one-third of the outlets are in India and the rest are
elsewhere. Out of 160 outlets, there are 55 outlets present in India. Its
products are sofas, tables, bedroom, and kitchen and office furniture.
However, Sofas are the best because they are very affordable.

Millennium Lifestyle is a family owned enterprise started in 1999. The

family had nearly 75 years of experience in retailing Indian art and antiques.

Feather lite is one of India’s largest furniture manufacturing companies and

was started in 1965. The company has been in retailing furniture for the past
20 years and the first outlet is opened in Bangalore in 1987.
 At present, India is the world's 14th-largest furniture market, with the
sector said to be worth some USD17.90 billion in 2015.In the same year, a
total of 10,476 importers were engaged in shipping furniture to India, with
Italy,
Germany, Spain, China, Korea, Malaysia, Indonesia, the Philippines and
Japan the primary sources for such items. In 2016, with 75,930 tons, China
was the largest single source of India's imports of furniture and home
furnishings. In second place was Malaysia with 13,004 tons, while Italy took
third with 9,441 tons. Overall, furniture imports from China, in particular,
are seen as only likely to rise. This is largely because such items are
highlyregarded by importers for their competitive pricing, which frequently
even undercuts that of locally produced alternatives. In terms of the domestic
furniture manufacturing sector, there has been a degree of consolidation in
recent years, with some 50 or so sizable players emerging, most notably
Godrej Interio, Durian and Furniture Concepts. Despite this, the combined
output of these larger businesses only accounts for about 12-15% of all
domestic production in the sector, with smaller concerns and individual
craftsmen contributing the remaining 85%.While there remains some
demand for such locally produced furniture, this is far outstripped by the
number of consumers keen to purchase the more contemporary designs that
characterize the imports in the sector. This is particularly the case among the
emerging upper- and middle-class urban population, which has demonstrated
a distinct penchant for branded furniture.

As a result of such demand, some USD 1.49 billion worth of furniture and
home-furnishing items were imported in the financial year 2015-16. As a
clear indicator of the rising level of imports in this sector, for the first eight
months of the financial year 2016-2017, total furniture imports stood at USD
1.20 billion. Should this level be sustained for the whole 12 months, this
would deliver a final figure of USD 1.80 billon, a 20.00% year-on-year rise.
According to current forecasts, India's residential furniture market is
expected to be worth more than USD 27.00 billion by 2022, a 50.00%
increase on its 2015 value of USD18.00 billion. With demand set to outstrip
supply, this is seen as representing a huge opportunity for furniture exporters
across Southeast Asia. Currently, demand for home furniture accounts for
the bulk of furniture orders, representing 65.00% of all sales in the sector.
Typically, customers are said to prefer high-end, low maintenance, quickly
installable items. India is also one of the largest importers of office furniture,
 with the country accounting for just under one-fifth of global imports in the
sector. In total, office furniture accounts for 20.00% of the country's
furniture sales, with the expansion of the sector having been driven by the
country's increasing number of domestic clerical businesses,
overseasinvested companies and technology parks. The growing popularity
of B2B ecommerce platforms has also contributed to the rise in import levels
in this sector.

Latest News in Furniture Market

There is recent rise in 5 space saving furniture for the Indian Homes. With
the rise in smart homes, there is constant demand for apartaments.The biggest
challenge faced is the space in the compact spaces. One needs to manage
furniture and interiors according to the given space in the flat or apartment.
There are the launch of 5 basic furniture saving spaces. Benches and Storage
benches, 2 seater sofas, Coffee tables with nested stools, Wall Desks, Trundle
Beds etc.
Objective of Innovation

following are the objective this project

• The middle class is growing in india they need all facilities in

small space like small house or rented hose

• so we propose this idea of multi utility sofa

 NEED FOR INNOVATION

Shrinking space and the ever-increasing volume of all the ‘stuff’ we are
hoarding together comprises an eternal challenge. Unlike our fictional
friends from the wizarding world, we cannot summon a room of requirement
at whim. Thankfully, we can counter this challenge by knowing how to
create smart multi-functional living spaces. While magic cannot come to
your aid, creativity and innovative design certainly can.

Take a look at how we have offered customisation options to our clients to

create non-magical (read muggle) equivalents of the wondrous room of
requirement.

source of Idea

My friend lives in rented home with small one room space so this idea

comes to have sofa with other utility also

 PROTYPE

made of wood and synthetic leather Usages of the Product

Following are usages of the product

1. Can be accommodate in small space

2. This is can hold books , pet bottles and can be converted to bed at night
 COMPITATORY ANALYSIS

Though their is no company in India who are manufacturing such products

but their are many companies who make conventional furniture . Hence they

can make this type of furniture very soon in future following are some

compitators

• Godrej Interio.

• Zuari Furniture.

• Durian.

• Usha Lexus Furniture.

• Damro.

• EVOK.

• IKEA.

• Hulsta.

and many more

 SWOT ANALYSIS

STRENGTH :

All purpose sofa Being innovative product the idea have not been

implemented before this will receive first mover advantage of the product.

WEAKNESS:

As all purpose sofa is safe but introducing first time some doubts are their will

it be acceptable by customers or not

Opportunity:

As All purpose sofa can cater huge lower middle class market in India so
their is big opportunity businesswise.

Threat:

Big companies can copy this idea easily

 Technical Feasibility
We will apply for ISI mark to cater all safety standards Market
analysis
India furniture market is multiplying, and it is expected to be more than USD

27 Billion by the end of the year 2023.

India is expected to become a USD 5 Trillion economy by 2025, with an

annual growth rate of more than 7%, thus making the furniture market in

India a billion-dollar opportunity.

Factors attributing to the growth of India's Furniture Market are growing

middle-class population, rising disposable income and the increasing number

of urban households. Small unorganized local players mostly dominate the

furniture market in India. But from the last decade, the Indian furniture

market is witnessing an increase in the contribution from organized players.

In recent years with the entry of global furnishing players like IKEA in India,

this growing market share of organized player will further intensify.

The Indian furniture industry covers the entire range of activities, from

sourcing, manufacturing, and distribution, to sales and after sales. In the

Indian perspective, furniture players are actively engaged in each of these

activities. These players use various types of raw materials for making

furniture; some of the raw materials include wood, bamboo, cane, plywood,

metal, adhesive and plastic.

Among all these; wooden furniture contributes a large segment to the

furniture made in India. In the crafting of wooden furniture, mostly

indigenous wood is preferred. States like Punjab, Uttar Pradesh, Gujarat,

Jammu & Kashmir, West Bengal, Kerala, and Andhra Pradesh are among

the leading suppliers of wood to India's Furniture Market. However,

imported wood is also used that India imports from South East Asian

Countries, namely Myanmar, Malaysia, Indonesia and some from African

countries as well.

The growth of the Indian Furniture Market is also driven by the tourism

and hospitality industry and the corporate sector. The increasing number of

hotels and business offices further spur the demand for furniture in the

country. Some of the popular types of wood used in Indian Furniture

Industry are Teak, Sandalwood, Sheesham, Ebony, Walnut, Sal, Red Cedar,

and Rosewood. Furniture manufacturers consider several aspects related to

 customer demand such as the furniture's functionality, look, feel and value

while designing furniture.

Un-organized Market is dominating in the India Furniture Market

In this report, we have covered the market by industry type. Two types of

the market covered in this report: organized and unorganized. The

unorganized market is dominating in the India furniture market however

organized market is playing a significant role in this market place.

The online market is growing tremendously in the India Furniture Market

The online market is growing tremendously in the India furniture market

due to the advent of Reliance Jio and easy availability of cheap smartphones.

Digital boom has created positive impacts on this market place. Offline is

still favorable shopping method for most of the consumers India.

Wood is the primary raw material used in the India Furniture Market
 In this report, we have shown a complete insight into the India furniture

market by raw materials. The covered market by raw materials is; wood,

plastic, cane & bamboo, metal, others. Wood is the primary raw material in

the India furniture market.

Product Segment

In this report, India all purpose sofa market has been segmented into

following categories, in addition to the industry trends which have also been

detailed

Key Target Audience:

? All purpose sofa manufacturers, suppliers/ dealers and other stakeholders

? Government bodies such as regulating authorities and policy makers

? Organizations, forums and alliances related to India All purpose sofa market

? Market research and consulting firms

The study is useful in providing answers to several critical questions that

are important for industry stakeholders such as all purpose sofa

manufacturers, distributors and dealers, customers, and policy makers. The

study would also help them to target the growing segments over the coming

years (next two to five years), thereby aiding the stakeholders in taking
investment decisions and facilitating their expansion. thereby aiding the

stakeholders in taking investment decisions and facilitating their expansion.

PRICING

A quality‐certified helmet of a reputed Indian

manufacturer costs not less than Rs 9000. Imported

brands, especially those customized for children, cost

much more. Higher‐grade varieties, which are lighter

in weight with better designs, coloured graphics

and superior parts can command anything from a

few thousand rupees to as much as Rs 20,000

apiece for a full‐size helmet, thus being out of

reach for many families who may own just a two‐

wheeler.

Bringing down this cost, by way of promotional

subsidy could help open up the helmet market,

and thus making it more popular, believes Amit

Bhatt,strategy head (urban transport) at EMBARQ

India, a non‐ governmental organization working for

promoting sustainable transport. "The high cost of the

helmet is definitely a reason for some families

shying away from investing in it. A government

 subsidy for certified helmet manufacturers could

definitely attract more companies to this industry,

which in turn would make pricing more

competitive. Even opening up the Indian market

by allowing more foreign helmet manufacturers to

sell their products here could help bring down their cost," he

said.

According to Bhatt,sale of helmets should be

connected to that of twowheelers. "If two‐wheeler

companies connect their sales with a compulsorypurchase

of a helmet, it could go a long way to

make it more acceptable among the masses," he

said.

Low‐cost helmets are also available, but with no

guarantee of their quality, it's actually a wasteful

expenditure, says city‐based trafficengineer Pratapsingh

Bhonsle. "A lot of people have helmets, but they

are only slung on their arms while driving, to be worn

in front of a trafficwarden. Helmets which don't

have the ISI mark on them will do the wearer no

good in case of an accident," he said.

 According to Bhonsle, reducing helmet costs could be

strategic for better enforcement of the helmet

rule. "It may be affordable for a family now, but

if the trafficpolicestarts enforcing the helmet rule for

pillion riders too, then it could start pinching some

families. Having an option to purchase a good‐

quality helmet for an affordable price will then make

the rule more acceptable," he said.

These observations are not unfounded. A research

published in World health Organisation's 'Helmet

Manual' also advocates making available helmets at

subsidized rates to improve their use. According to its

findings, factory workers in low‐income countries have

to work 11 times as long to earn enough money

to buy a motorcycle helmet as their counterparts

in high‐income countries. One way to overcome this

is to reduce the cost of helmets to the

consumer, the research says. This approach has been

successfullyintroduced in Vietnam by a nongovernmental

organisation there,which distributed tropical motorcycle

helmets free to school‐age children, so that they could

ride safelyas passengers on their parents' motorbikes.

COSTING AND PRICEING OF

PRODUT

Following is costing for Product

1. MRP. Rs. 8000

2. Manufacturing cost Rs. 3000

3. Distribution cost Rs. 6000

Gross Profit 40 percent

 LIMITATION

following are limitation all purpose sofa

1. while collepse daily it can be broken

2. Not easy to manufacture as we have to

make in two peieces

3. can not make heavyduty in size

4. All purpose sofa is for local market places

in city not luxery
FUTURE SCOPE
All purpose sofa have many advantages it

can be upgraded to Bluetooth

this will make our mobile hands

free we can attand phone

 Bibliograph

www.google.co.

in same in

indian

furniture

market
THANK YOU