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    Egypt Gold .

    Uploaded by

    mohamed mohy
    The document outlines a marketing campaign for Egypt Gold, a leading gold and jewelry manufacturer in Egypt. The campaign aims to position Egypt Gold as a fashion-forward brand with 80 years of experience by highlighting the ancient Egyptian spirit through emotional scenes filmed in Luxor and Aswan. The scenes will depict women wearing Egypt Gold jewelry against backdrops like Luxor Temple and Nubian houses on the Nile to convey the message that Egyptian women's beauty is pure gold inspired by Egypt's civilization.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Egypt Gold .

    Uploaded by

    mohamed mohy
    30 views82 pages
    The document outlines a marketing campaign for Egypt Gold, a leading gold and jewelry manufacturer in Egypt. The campaign aims to position Egypt Gold as a fashion-forward brand with 80 years of experience by highlighting the ancient Egyptian spirit through emotional scenes filmed in Luxor and Aswan. The scenes will depict women wearing Egypt Gold jewelry against backdrops like Luxor Temple and Nubian houses on the Nile to convey the message that Egyptian women's beauty is pure gold inspired by Egypt's civilization.

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    The document outlines a marketing campaign for Egypt Gold, a leading gold and jewelry manufacturer in Egypt. The campaign aims to position Egypt Gold as a fashion-forward brand with 80 years of experience by highlighting the ancient Egyptian spirit through emotional scenes filmed in Luxor and Aswan. The scenes will depict women wearing Egypt Gold jewelry against backdrops like Luxor Temple and Nubian houses on the Nile to convey the message that Egyptian women's beauty is pure gold inspired by Egypt's civilization.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    30 views82 pages

    Egypt Gold .

    Uploaded by

    mohamed mohy
    The document outlines a marketing campaign for Egypt Gold, a leading gold and jewelry manufacturer in Egypt. The campaign aims to position Egypt Gold as a fashion-forward brand with 80 years of experience by highlighting the ancient Egyptian spirit through emotional scenes filmed in Luxor and Aswan. The scenes will depict women wearing Egypt Gold jewelry against backdrops like Luxor Temple and Nubian houses on the Nile to convey the message that Egyptian women's beauty is pure gold inspired by Egypt's civilization.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 82

    Egypt Gold

    The logo expresses the pharaonic boats and the lotus flower, so it is the
    beginning
    Real pharaonic drawings
    Picture of the large merchant ships that reach Punt.
    From the Temple of Hatshepsut.
    well-known source
    Luxor Temple inauguration
    Objectives
    ● Position Egypt Gold is a leading gold and jewelry manufacture.

    ● Create awareness Egypt Gold business, its products and services

    ● Enhanced B2B & B2C market awareness

    ● Improve the brand’s positioning in terms of image perceived by


    end-users, brand needs to be perceived as relevant, fashion-forward,
    credible and of advanced quality

    ● Reinforce the brand’s strength as a wholesale manufacturer

    ● Highlight Egypt Gold’s 80 years’ experience

    ● Increase share of voice versus competitors


    ‫‪Tagline‬‬

    ‫ﺟﻣﺎﻟك ﻣن اﻟذھب‬
    ‫ﺟﻣﺎﻟك ﻟﮫ ﻗﯾﻣﺔ‬
    Rational

    The history in Egypt is ancient, and Egypt Gold is also ancient


    We inspired this Tagline from the Egypt Gold logo And it's in the form of pharaonic chariots
    the ancient Egyptian civilization
    And gold in Egypt has a history from ancient times
    It focuses on the beauty of Woman and that her beauty is pure gold, this focuses on two
    aspects, which is the woman's beauty of gold
    And the beauty of gold itself
    Creative Concept
    The focus will be on highlighting the ancient Egyptian spirit in emotional scenes in
    Luxor and Aswan
    The scenes will summarize the relationship between gold and civilization
    Egypt Gold will convey this message that the beauty of Egyptian Woman is gold and
    gold from Egypt Gold is inspired by the civilization of Egypt
    Locations
    Morning areas
    Night areas
    Mood
    Storyboard Frame
    ‫‪Frame Scene 1‬‬

    ‫‪ medium shot‬ﻟﺷروق اﻟﺷﻣس ﺑﯾن ﻋواﻣﯾد اﻟﻣﻌﺑد‬ ‫·‬


    ‫‪Frame Scene 2‬‬

    ‫اﻟﺑﻧت ﺗﻣﺷﻲ ﻓﻲ ﻧﺻف طرﯾق اﻟﻣﻌﺑد ﺑﯾن اﻟﻌواﻣﯾد ﻣن ظﮭرھﺎ ﺑﻔﺳﺗﺎن ﻗطﻌﺔ واﺣدة‬
    ‫‪Frame Scene 3‬‬

    ‫‪ medium shot‬ﻋﻠﻰ اﯾدﯾﮭﺎ وھﻲ ﻻﺑﺳﺔ ﺧﺎﺗم وﺗﻼﻣس ﻋﻣود ﻋﻠﯾﮫ ﻧﻘوﺷﺎت‪.‬‬ ‫·‬
    ‫‪Frame Scene 4‬‬

    ‫ﺗﺧرج اﻟﺑﻧت ﻣن ﺧﻠف اﻟﻌﻣود ﺑوﺷﮭﺎ ‪ Close Shoot‬ﻋﻠﻲ ﻋﻘد وﺣﻠق ‪.‬‬ ‫●‬
    ‫‪Frame Scene 5‬‬

    ‫ﺑﻧت ﺗرﺳم ﻋﻠﻰ ورق ﻋﻘد داﺧل اﻟﻣﻌﺑد ‪Close Shoot‬‬ ‫●‬
    ‫‪Frame Scene 6‬‬

    ‫ﺗرﺗدي ﺑﻧت أﺧري ﻧﻔس ﺷﻛل اﻟﻌﻘد اﻟﻠﻲ ﻛﺎن ﻣرﺳوم ﻋﻠﻲ اﻟورﻗﺔ ‪ medium shot‬ﻋﻠﻲ اﻟﻌﻘد ‪.‬‬
    ‫●‬
    ‫‪Frame Scene 7‬‬

    ‫‪ Long shoot‬ﻓﺎﻟوﻛﺎ ﻓﻲ اﻟﻧﯾل داﺧﻠﮭﺎ ﺑﻧت وﺧﻠﻔﮭﺎ ﺑﯾوت ﻧوﺑﯾﺔ‬


    ‫·●‬

    ‫●‬
    ‫‪Frame Scene 8‬‬

    ‫· ‪ medium shoot‬ﻋﻠﻲ اﻟﺑﻧت وھﻲ ﺑﺗﻘدف و ﻓﻲ أﯾدﯾﮭﺎ ورﻗﺑﺗﮭﺎ ﻣﺟوھرات وﻓﻲ ﺧﻠﻔﯾﺔ ﺑﯾت ﻧوﺑﻲ‬
    ‫‪Frame Scene 9‬‬

    ‫·‪ Long shoot‬ﻋﻠﻲ ﺑﯾت ﻧوﺑﻲ‬


    ‫· ‪ medium shoot‬ﻋﻠﻲ ﺑﻧت ﺑﺗﻔﺗﺢ اﻟﺷﺑﺎك ‪ close shoot‬ﻋﻠﻲ ﻣﺟوھرات ﻋﻘد واﻧﺳﯾﻼت وﺣﻠق‪.‬‬
    ‫‪Frame Scene 10‬‬

    ‫ﻋﻠﻲ ﺧﺎﺗم ﺧﻠﻔﯾﺔ اﻟﺑﯾت اﻟﻧﯾل ﻣوﺿﺢ ‪ close shoot‬ﻋﻠﻲ ﻧزول اﻟﺑﻧت ﻣن ﻋﻠﻰ ﺳﻠم اﻟﺑﯾت و ‪medium shoot‬‬
    ‫‪.‬ﻣرﻛب ﺑﺷراع‬
    Frame Scene 12

    ‫ ﻟﻠﻔرح ﻓﻲ اﻟﻣرﻛب وﺳط اﻟﻧﯾل‬Medium shoot·


    ‫‪Frame Scene 13‬‬

    ‫·‪ Medium shoot‬ﻟﻠﻌروس ﺗﻠﺑس اﻟﺷﺑﻛﺔ ﻓﻲ أﺻﺑﻌﮭﺎ واﻟﻌﻘد وﺑﺟﺎﻧﺑﮭﺎ اﻟطﺑول اﻟﻧوﺑﯾﺔ ﯾرﺗدون ﻣﻼﺑس ﻧوﺑﯾﺔ و‬
    ‫ﺑﺟﺎﻧﺑﮭﺎ ﺻﺣﺑﺔ ‪.‬‬
    ‫‪Frame Scene 14‬‬

    ‫‪.‬رﺟل ﯾﺷﻌل اﻟﺑﺎﻟون اﻟطﺎﺋرة ﺑﺎﻟﻧﺎر وﻗت اﻟﻐروب ‪Medium shoot‬‬


    ‫‪Frame Scene 15‬‬

    ‫· ‪ Long shoot‬ﻟﻠﺑﺎﻟون وھو طﺎﯾر‬


    ‫·‪ Medium shoot‬ﻟراﺟل وﺑﻧت داﺧل اﻟﺑﺎﻟوﻧﺔ ﯾﻘدم ﻟﮭﺎ ﻋرض زواج ﺑﺧﺎﺗم وﺳط اﻟﺳﺣﺎب وﺗﺣت اﻟﻧﯾل‪.‬‬
    Frame Scene 16

    ‫ ﻋﻠﻲ اﻟﺧﺎﺗم داﺧل اﻟﻌﻠﺑﺔ‬Close shoot ·


    ‫‪Frame Scene 17‬‬

    ‫·رﺟل ﯾﺻﻧﻊ اﻟذھب ﺑﺎﺷﻌل اﻟﻧﺎر‪.‬‬


    ‫‪Frame Scene 18‬‬

    ‫·‪ Medium shoot‬ﻟﻌﺷﺎء روﻣﺎﻧﺳﻲ داﺧل اﻟﻔﻧدق‬


    ‫‪Frame Scene 19‬‬

    ‫· ‪ Close shoot‬ﻋﻠﻲ ﺗﻔﺎﺻﯾل ﻣﺟوھرات اﻟﺑﻧت‪.‬‬


    Frame Scene
    Frame Scene
    Frame Scene
    Frame Scene
    Frame Scene
    Frame Scene
    Frame Scene
    Frame Scene
    Frame Scene
    Frame Scene
    Frame Scene
    Frame Scene
    Frame Scene
    Frame Scene
    Frame Scene
    Frame Scene
    Frame Scene
    Reference
    Fashion Designs
    Fashion Designer
    Mai galal is the one who designed all the
    dresses in the Luxor Procession and the
    transfer of the mummies
    when she makes dresses for the Models,
    we will make a great credit for the video
    Recommendation
    Collection
    Models Recommendation
    THANK YOU
    ☺

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