Business Analytics Case Study
Business Analytics Case Study
Business Analytics Case Study
BA MODEL
WHO WHAT TO DO RADIO STATION
Executive management sets Executive management sets
Executive management function overall strategic targets for the overall business targets: Return
CEOs business. on equity (KPI 1) = 15% Market
Share (KPI 2) =25%
STRATEGY CREATION
Business Function Functional Strategic goals are typically Create new programs in the
managers/directors and formulated at the functional form of audio and introduce
operational decision makers in level by functional managers them to the market in order to
HR, sales, production, and directors. increase the reach of the
marketing, finance, Program market by at least 30 (KPI 3).
Director, Broadcast Engineers
BUSINESS PROCESS
WHAT TO DO RADIO STATION
The data generated by the BA function are Radio presenters, reporters, and production
utilized by operational decision-makers in order directors will bring new programs like podcasts in
to improve and enhance business operations. order to expand the market reach of the station
and attract a greater number of listeners.
DATA WAREHOUSE
Database and data warehouse Based on the requirements of enhance, collect, share, and
specialist, Data Engineer, and the analyze, collect, improve, evaluate the data acquired
Database manager. and supply data for business according to the current trend,
usage. and top influencer