Business Analytics Case Study

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Beato, Junezel Ashley

BA MODEL
WHO WHAT TO DO RADIO STATION
Executive management sets Executive management sets
Executive management function overall strategic targets for the overall business targets: Return
CEOs business. on equity (KPI 1) = 15% Market
Share (KPI 2) =25%

STRATEGY CREATION
Business Function Functional Strategic goals are typically Create new programs in the
managers/directors and formulated at the functional form of audio and introduce
operational decision makers in level by functional managers them to the market in order to
HR, sales, production, and directors. increase the reach of the
marketing, finance, Program market by at least 30 (KPI 3).
Director, Broadcast Engineers

BUSINESS PROCESS
WHAT TO DO RADIO STATION
The data generated by the BA function are Radio presenters, reporters, and production
utilized by operational decision-makers in order directors will bring new programs like podcasts in
to improve and enhance business operations. order to expand the market reach of the station
and attract a greater number of listeners.

REPORTING AND ANALYTICS


WHO WHAT TO DO RADIO STATION
Writer and editor of creative Determine, through the Through analysis and the
work, auditor, information application of analytical collection of data from a variety
specialist, analyst, channel strategies, the information of social media and public
manager, and report developer. requirements of the program in applications, the Analyst
order to ensure its efficient Director is capable of identifying
operation. which topics and speakers are
now on the cutting edge of
popularity.

DATA WAREHOUSE
Database and data warehouse Based on the requirements of enhance, collect, share, and
specialist, Data Engineer, and the analyze, collect, improve, evaluate the data acquired
Database manager. and supply data for business according to the current trend,
usage. and top influencer

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