CH3 Consumer Equilibrium-Utility Analysis

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XI ECONOMICS

MICROECONOMICS
CH: CONSUMER EQUILIBRIUM -UTILITY ANALYSIS

Question 1. Who is a Consumer?

Answer: A consumer is an economic agent who uses goods and services for the
direct satisfaction of his wants. Generally, consumers consist of individuals,
institutions or households. Consumer behaviour refers to the way in which
consumers spend their income.
Question 2. Define utility.
Answer: Utility is the want satisfying power of a commodity.
Question 3 . Differentiate between Cardinal and Ordinal measurement of utility.
Answer: Alfred Marshall believes that we can measure satisfaction in terms of cardinal
numbers or units like 1,2 and 3. This is known as Cardinal measurement of utility.
J.R Hicks believes that satisfaction can only be ranked as high or low in terms of units
or utils. This is known as Ordinal measurement of utility.
Question 4 . Explain the relation between Total utility and Marginal utility.
Answer: Total utility (TU) is the sum of all the utilities derived from consumption of all
the units of a particular commodity.
Marginal utility (MU) is the additional utility on account of consumption of an additional
unit of a commodity.
The relation between Total utility and Marginal utility can be explained with the help of
the following:
Quantity Total utility Marginal utility
(Units)
0 0 -----
1 8 8-0=8
2 14 14-6=8
3 18 18-14=4
4 20 20-18=2
5 20 20-20=0
6 18 18-20=-2

( Attach graph)
The relation between Total utility and Marginal utility can be summarized as:
i) TU= ∑ MU
ii) TU increases so long as MU is positive.
iii) When MU is zero, TU is maximum.
iv) When MU is negative, TU starts diminishing.

Question 5. What is the meaning of Consumer’s Equilibrium?


Answer: A consumer is in a state of equilibrium when he maximises his satisfaction by
spending his given income on different goods and services.
Question 6. State the conditions of Consumer’s Equilibrium using utility analysis.
Answer: The conditions of Consumer’s Equilibrium using utility analysis are specified
separately for one commodity case and two commodity case as:

one commodity case two commodity case


The rupee worth of marginal utility The rupee worth of marginal utility derived
actually received is exactly equal to the from either commodity is exactly equal to
rupee worth of satisfaction as the rupee worth of satisfaction as
desired by the consumer. desired by the consumer.

Marginal utility of money remains Marginal utility of money remains constant


constant(it is the measuring rod of
rupee worth of satisfaction)
Law of Diminishing marginal utility Law of Diminishing marginal utility holds
holds good. good.

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