CH3 Consumer Equilibrium-Utility Analysis
CH3 Consumer Equilibrium-Utility Analysis
CH3 Consumer Equilibrium-Utility Analysis
MICROECONOMICS
CH: CONSUMER EQUILIBRIUM -UTILITY ANALYSIS
Answer: A consumer is an economic agent who uses goods and services for the
direct satisfaction of his wants. Generally, consumers consist of individuals,
institutions or households. Consumer behaviour refers to the way in which
consumers spend their income.
Question 2. Define utility.
Answer: Utility is the want satisfying power of a commodity.
Question 3 . Differentiate between Cardinal and Ordinal measurement of utility.
Answer: Alfred Marshall believes that we can measure satisfaction in terms of cardinal
numbers or units like 1,2 and 3. This is known as Cardinal measurement of utility.
J.R Hicks believes that satisfaction can only be ranked as high or low in terms of units
or utils. This is known as Ordinal measurement of utility.
Question 4 . Explain the relation between Total utility and Marginal utility.
Answer: Total utility (TU) is the sum of all the utilities derived from consumption of all
the units of a particular commodity.
Marginal utility (MU) is the additional utility on account of consumption of an additional
unit of a commodity.
The relation between Total utility and Marginal utility can be explained with the help of
the following:
Quantity Total utility Marginal utility
(Units)
0 0 -----
1 8 8-0=8
2 14 14-6=8
3 18 18-14=4
4 20 20-18=2
5 20 20-20=0
6 18 18-20=-2
( Attach graph)
The relation between Total utility and Marginal utility can be summarized as:
i) TU= ∑ MU
ii) TU increases so long as MU is positive.
iii) When MU is zero, TU is maximum.
iv) When MU is negative, TU starts diminishing.